Director, Product Strategy & Offering Development

📍 Job Overview

Job Title: Director, Product Strategy & Offering Development

Company: Altarum

Location: United States

Job Type: Full-time

Category: Product Strategy & Offering Development

Date Posted: April 24, 2026

Experience Level: 10+ Years

Remote Status: Remote with occasional in-person collaboration

🚀 Role Summary

• Drive the creation and scaling of repeatable, market-ready offerings by identifying patterns across Altarum's diverse capabilities in public health, research, policy, and technology.

• Operate as an internal entrepreneur, building a product strategy and offering development function from the ground up to translate complex domain expertise into scalable solutions.

• Lead the end-to-end product innovation lifecycle, from opportunity identification and validation to concept definition, business case development, productization, go-to-market readiness, and ongoing offering management.

• Champion cross-cutting offering opportunities that leverage Altarum’s combined research, policy, technology, and communications capabilities to drive market impact.

📝 Enhancement Note: This role is positioned as an "internal entrepreneur" focused on building a new function. It requires a strong blend of strategic thinking, business acumen, and the ability to influence across different organizational units. While the title is "Director, Product Strategy & Offering Development," it leans heavily into GTM operations and strategic initiatives rather than traditional product management of a single software product. The emphasis on "repeatable solutions" and "scalability" highlights a strong connection to revenue operations and GTM strategy.

📈 Primary Responsibilities

• Offering Identification & Validation: Evaluate existing engagements and platforms (e.g., public health interoperability, state workforce management, Medicaid integration) to identify candidates for productization, conducting market research, competitive analysis, and client discovery to validate opportunities.

• Business Case & Investment: Develop compelling business cases, including financial models and investment proposals, to support executive decisions for new product or service offerings, working closely with Finance to validate cost assumptions and projections.

• Productization & Delivery: Guide productization efforts by acting as the internal client, ensuring delivery teams translate approved concepts into solutions that can be consistently scoped and delivered to new clients, maintaining a lightweight product management cadence.

• Go-to-Market Strategy: Coordinate go-to-market readiness with the Growth team, defining positioning, messaging, pricing strategies, and developing internal enablement materials for new offerings.

• Offering Performance Management: Monitor the performance of active offerings, including adoption rates, delivery economics, client satisfaction, and pipeline generation, making recommendations for continued investment, evolution, or retirement.

• Cross-Functional Leadership: Identify and champion cross-cutting offering opportunities that leverage Altarum’s combined research, policy, technology, and communications capabilities, influencing senior leaders and delivery teams to adopt new ways of working.

• Strategic Planning & Roadmapping: Establish and maintain a product management cadence, including portfolio reviews, pipeline alignment, and feedback loops with delivery and Growth teams to inform ongoing strategy and roadmapping.

📝 Enhancement Note: The responsibilities emphasize a strategic, entrepreneurial approach to building and scaling offerings. This involves deep collaboration with sales (Growth), delivery, and research/policy teams, requiring strong operational and strategic planning skills, akin to a GTM operations leader focused on productization.

🎓 Skills & Qualifications

Education:

• Bachelor’s degree or equivalent experience.

Experience:

• 10+ years of professional experience in product management, offering development, practice leadership, solution packaging, or a related function within professional services, government contracting, health technology, or health-sector consulting.

• Demonstrated experience building or scaling an offering management or product function, not just operating within an existing one.

• Proven track record of influencing senior leaders and delivery teams to adopt new ways of working, including packaging and pricing repeatable services or products.

Required Skills:

• Strategic Offering Development: Ability to identify market needs, conceptualize scalable offerings, and translate them into viable business propositions.

• Business Acumen & Financial Modeling: Proficiency in developing business cases, financial projections, and understanding the economic drivers of productized services.

• Market & Competitive Analysis: Skills in conducting market research, competitive analysis, and client discovery to validate opportunities.

• Influencing & Stakeholder Management: Proven ability to influence senior leaders and cross-functional teams without direct authority.

• Product Lifecycle Management: Understanding of product innovation, development, go-to-market, and ongoing management processes.

• Communication & Presentation Skills: Strong written and verbal communication, with the ability to present effectively to executive leadership.

Preferred Skills:

• Experience working within or selling to state Medicaid agencies, CMS, SAMHSA, HRSA, CDC, or similar federal and state health agencies.

• Familiarity with government health funding streams, contract vehicles, and procurement processes.

• Experience with stage-gate or lightweight product development processes in a consulting, professional services, or technology context.

• Experience bringing new products or offerings from market concept to launch.

• Experience managing technology platforms or SaaS products alongside service-based offerings.

• Experience in environments that combine technology products with professional services (e.g., SaaS with implementation, consulting with platforms).

📝 Enhancement Note: The "What You'll Bring" section clearly outlines the need for a strategic, entrepreneurial mindset with experience in building functions and influencing stakeholders. The "Even Better If You Bring" section highlights specific domain expertise in public health and government contracting, which is crucial for understanding the Altarum market. The combination of requirements suggests a role that blends GTM strategy, product development, and deep industry knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies of Offering Development: Examples showcasing the process of identifying an opportunity, developing a business case, and bringing a new offering (product or service) to market. This should demonstrate an understanding of market validation and value proposition articulation.

• Business Case & Financial Model Examples: Submissions demonstrating experience in creating business cases, financial projections, and investment proposals for new initiatives. This should highlight how you assessed feasibility and potential ROI.

• Product/Offering Lifecycle Documentation: Evidence of managing offerings through their lifecycle, including examples of roadmapping, performance monitoring, and strategic adjustments based on market feedback or delivery economics.

• Cross-Functional Collaboration Artifacts: Examples of how you've worked with delivery, sales (Growth), research, and technology teams to bring offerings to life, demonstrating influencing skills and shared ownership.

Process Documentation:

• Offering Development Framework: Ability to articulate and potentially establish a lightweight framework for identifying, validating, developing, and managing new offerings, akin to a lean product development or stage-gate process.

• Business Case Creation Process: Documented steps and methodologies for developing robust business cases, including market analysis, competitive assessment, financial viability, and strategic alignment.

• Go-to-Market Planning Process: Experience in defining and executing go-to-market strategies, including positioning, messaging, pricing, sales enablement, and launch coordination.

• Performance Monitoring & Feedback Loops: Processes for tracking offering performance, gathering client feedback, and iterating on offerings to ensure continued market relevance and success.

📝 Enhancement Note: While not explicitly asking for a "portfolio" in the traditional sense of a design or engineering portfolio, the role implicitly requires candidates to demonstrate their experience in building and scaling offerings. This means candidates should be prepared to showcase past successes through case studies that highlight their strategic thinking, business case development, and cross-functional collaboration skills, particularly in productizing services or developing new market-facing solutions.

💵 Compensation & Benefits

Salary Range: $154,271 - $186,189.15 per year

Benefits:

• Competitive Medical, Dental, and Optical plans.

• Generous Paid Time Off (PTO).

• 8 Company observed holidays plus 3 floating holidays.

• Tuition Assistance.

• 401K Plan with a 3% employer contribution and potential for gainsharing.

• Life, AD&D (Accidental Death & Dismemberment), and Disability coverage.

• Flexible work environment.

Working Hours: 40 hours per week, with core hours aligned with Eastern Time.

📝 Enhancement Note: The salary range provided is specific and competitive for a Director-level role with extensive experience. The benefits package is comprehensive, typical for a professional services or non-profit organization. The requirement for core hours aligned with Eastern Time is important for remote employees to ensure collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Consulting and Research (Non-profit organization focused on improving health for underserved populations).

Company Size: Altarum is a significant organization, likely with hundreds of employees given its scale and scope in government contracting and public health.

Founded: Altarum has a history, suggesting established processes and a deep understanding of its domain, but this role is about building new functions, indicating a culture open to innovation and evolution.

Team Structure:

• This role will operate as an "internal entrepreneur," likely within a strategic initiatives or business development arm of the organization, but will require extensive collaboration across multiple departments including Research, Policy, Technology Development, Delivery Teams, and the "Growth" (Sales/Business Development) team.

• The Director will likely report to a senior executive (e.g., VP of Strategy, Chief Strategy Officer, or a similar role focused on business growth and innovation).

Methodology:

• Data-Driven Decision Making: Altarum emphasizes "measurable results" and "data analytics," suggesting that offering development will be grounded in evidence and performance metrics.

• Process Optimization & Scalability: The core of this role is to identify and implement "smarter, more scalable" ways of delivering expertise, moving from one-off client work to repeatable solutions.

• Innovation & Entrepreneurship: The role is explicitly positioned as an "internal entrepreneur," fostering a culture that encourages new ideas, business case development, and the launch of novel offerings.

Company Website: https://altarum.org/

📝 Enhancement Note: Altarum's mission-driven focus in public health is a key cultural differentiator. The "internal entrepreneur" aspect suggests a culture that supports innovation and risk-taking, particularly in developing new revenue streams or service models. Understanding this mission will be critical for candidates.

📈 Career & Growth Analysis

Operations Career Level: Director

This is a senior leadership role focused on establishing and leading a new function within the organization. It requires significant strategic vision, business development acumen, and cross-functional influence. The scope is to build a product strategy and offering development capability that impacts the company's future growth and market position.

Reporting Structure:

• Reports to a senior executive responsible for strategy, growth, or business innovation.

Operations Impact:

• Direct impact on Altarum's revenue growth and market differentiation by creating scalable, repeatable offerings.

• Influences resource allocation and strategic investment decisions by developing strong business cases for new initiatives.

• Drives organizational efficiency by transforming bespoke client work into standardized, deliverable solutions.

Growth Opportunities:

• Leadership of a New Function: Opportunity to build and lead the Product Strategy & Offering Development function, shaping its processes, team, and impact over time.

• Strategic Influence: Significant opportunity to influence the strategic direction of Altarum and its market positioning.

• Domain Expertise Expansion: Deepen expertise in public health, health technology, and government contracting by working across diverse projects and offerings.

• Entrepreneurial Skill Development: Hone skills in innovation, business modeling, productization, and market launch in a mission-driven environment.

• Potential for Advancement: Success in this role can lead to further leadership opportunities in strategy, business development, or general management within Altarum.

📝 Enhancement Note: This role is for an experienced individual ready to take on a significant leadership challenge, with the potential to build something impactful from the ground up. It offers a blend of strategic leadership and entrepreneurial execution.

🌐 Work Environment

Office Type: Primarily remote, with optional in-person collaboration days.

Office Location(s): While remote, there are physical office locations in Arlington, VA; Silver Spring, MD; and Novi, MI. Employees near these offices are expected to attend in-person collaboration days 6 times per year (once every other month). Non-local employees will join virtually but may be asked to attend in-person occasionally.

Workspace Context:

• Remote Work: Requires a dedicated, ergonomically appropriate workspace free from distractions, with reliable internet and a mobile device that supports efficient work.

• Collaboration: Emphasizes "creative energy, meaningful connection, and team brainstorming" during in-person or virtual collaboration days. This suggests a culture that values interaction and shared ideation.

• Eastern Time Alignment: Work hours are expected to align with Eastern Time, facilitating communication and collaboration within the primary U.S. time zones Altarum operates in.

Work Schedule:

• Full-time, 40 hours per week.

• Core hours aligned with Eastern Time.

• Flexibility inherent in a remote role, but with structured collaboration requirements.

📝 Enhancement Note: The "remote with occasional in-person collaboration" model is a key aspect. Candidates must be comfortable with remote work while also valuing and participating in structured, periodic in-person or virtual team gatherings. The Eastern Time alignment is crucial for daily operations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a recruiter call to assess basic qualifications, experience, and alignment with the role's entrepreneurial nature.

• Hiring Manager Interview: In-depth discussion with the hiring manager to explore experience in product strategy, offering development, business case creation, and influencing skills.

• Cross-Functional Panel Interview: Interviews with leaders from key departments (e.g., Growth, Delivery, Research, Technology) to assess collaboration style, strategic thinking, and domain understanding. This may include scenario-based questions.

• Executive Presentation/Interview: A final stage where the candidate might present a strategic proposal or case study related to offering development, followed by discussion with senior leadership.

Portfolio Review Tips:

• Focus on "Building" and "Scaling": Highlight instances where you created or significantly scaled an offering development function, a product line, or a new service packaging. Emphasize your role as an "internal entrepreneur."

• Showcase Business Cases & ROI: Be prepared to walk through examples of business cases you developed, detailing the market analysis, financial projections, and how they influenced investment decisions. Quantify the impact where possible.

• Demonstrate Cross-Functional Influence: Use examples to illustrate how you collaborated with and influenced diverse teams (sales, delivery, tech, research) to bring offerings to market.

• Structure Your Narrative: For any case studies or examples, clearly articulate the problem, your approach, the actions you took, and the measurable results achieved. Tailor this to the "productizing services" context.

• Highlight Public Health/GovTech Relevance: If you have experience in these areas, weave it into your examples to demonstrate domain understanding.

Challenge Preparation:

• Strategic Proposal Exercise: Be ready to outline a hypothetical strategy for identifying and developing a new offering based on Altarum's capabilities, or to analyze a potential market opportunity.

• Business Case Development Simulation: You might be asked to outline the key components of a business case for a given scenario or to critique an existing one.

• Stakeholder Alignment Scenario: Prepare for questions about how you would gain buy-in from various departments for a new offering initiative.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing on strategic thinking, entrepreneurial drive, and the ability to execute complex initiatives across an organization. Candidates should prepare to demonstrate their process for building and scaling, not just managing.

🛠 Tools & Technology Stack

Primary Tools:

• CRM/Sales Enablement Tools: While not explicitly mentioned, experience with CRM systems (e.g., Salesforce) and sales enablement platforms is beneficial for understanding sales pipelines and go-to-market strategies.

• Project Management Software: Tools like Asana, Jira, or Trello for managing product development and cross-functional initiatives.

• Financial Modeling Software: Proficiency in Excel or similar tools for developing business cases and financial projections.

• Collaboration Platforms: Microsoft Teams, Slack, Zoom for remote team communication and collaboration.

Analytics & Reporting:

• Business Intelligence Tools: Familiarity with BI tools (e.g., Tableau, Power BI) for analyzing offering performance, market trends, and financial data.

• Spreadsheet Software: Advanced Excel skills for data analysis, financial modeling, and reporting.

CRM & Automation:

• Product Management Tools: Experience with tools that support product roadmapping, ideation, and lifecycle management would be advantageous, though Altarum may use custom or lighter-weight solutions for this new function.

• Document Management/Collaboration: Google Workspace or Microsoft 365 for document creation, sharing, and collaborative editing of business cases, strategy documents, and presentations.

📝 Enhancement Note: The role emphasizes strategy, business development, and process creation over deep technical tool expertise. However, familiarity with tools that support business analysis, project management, and cross-functional communication is essential. The focus is on leveraging these tools to drive strategic outcomes.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to improving health outcomes for underserved populations and a dedication to Altarum's non-profit mission.

• Innovation & Entrepreneurship: Encouragement of new ideas, a willingness to experiment, and a proactive approach to building new capabilities and solutions.

• Collaboration & Cross-Functional Partnership: Emphasis on working together across departments to achieve shared goals and deliver comprehensive solutions.

• Data-Driven & Measurable Impact: A focus on using data to inform decisions, track progress, and demonstrate the effectiveness of offerings and initiatives.

• Excellence & Quality: A commitment to delivering high-quality work and impactful results for clients and the communities served.

Collaboration Style:

• Influential Leadership: The Director will need to build strong relationships and influence stakeholders across various departments without direct authority, fostering a collaborative environment.

• Strategic Alignment: Work closely with Growth (Sales) to ensure offerings meet market demand and with Delivery teams to ensure offerings are feasible and can be executed effectively.

• Knowledge Sharing: Actively participate in sharing insights and best practices related to product strategy and offering development across the organization.

• Feedback Integration: Establish mechanisms for continuous feedback from delivery, sales, and clients to iterate on and improve offerings.

📝 Enhancement Note: Understanding Altarum's mission and values is critical. Candidates should demonstrate how their approach to strategy and offering development aligns with the organization's purpose and its collaborative, data-driven culture.

⚡ Challenges & Growth Opportunities

Challenges:

• Building a New Function: Establishing a product strategy and offering development function from the ground up requires navigating ambiguity, defining processes, and securing buy-in across the organization.

• Balancing Custom Work with Scalability: Shifting from a model of bespoke client engagements to scalable, repeatable offerings requires careful strategic planning and change management.

• Cross-Functional Alignment: Gaining consensus and driving action across diverse departments (Research, Policy, Technology, Delivery, Growth) with potentially different priorities.

• Market Validation in Public Sector: Identifying and validating needs within complex public health and government contracting landscapes can be challenging.

• Demonstrating ROI: Clearly articulating and proving the financial and strategic return on investment for new offerings to secure ongoing executive support.

Learning & Development Opportunities:

• Strategic Leadership Development: Opportunity to hone strategic leadership skills by defining and executing a new organizational function.

• Productization Expertise: Deepen expertise in translating complex consulting/research services into marketable products.

• Public Health/Government Sector Deep Dive: Gain extensive knowledge of specific health agencies, funding streams, and procurement processes.

• Entrepreneurial Skill Cultivation: Develop skills in business modeling, market entry, and scaling new ventures within a stable, mission-driven organization.

• Mentorship: Potential to learn from and collaborate with experienced senior leaders at Altarum.

📝 Enhancement Note: Candidates should be prepared to discuss how they would approach these challenges, demonstrating resilience, strategic thinking, and a proactive problem-solving mindset. The growth opportunities highlight the significant potential for impact and personal development in this role.

💡 Interview Preparation

Strategy Questions:

• "How would you approach identifying the first 1-3 potential offerings to productize at Altarum, given our diverse capabilities in public health, research, and technology?" (Focus on your process for opportunity identification and validation).

• "Describe your experience building a business case for a new product or service. What key elements did you include, and how did you gain executive buy-in?" (Prepare to showcase financial modeling and persuasive communication).

• "How do you balance the need for repeatable, scalable offerings with the reality of custom client work in a consulting/government contracting environment?" (Demonstrate understanding of operational trade-offs and strategic evolution).

Company & Culture Questions:

• "What motivates you about Altarum's mission, and how do you see your role contributing to it?" (Connect your personal values to Altarum's mission).

• "Describe a time you had to influence senior leaders or multiple departments to adopt a new way of working or a new strategic direction. What was your approach?" (Highlight influencing and change management skills).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each example (e.g., a successful offering launch, a compelling business case), follow a clear structure: Problem/Opportunity -> Your Role & Approach -> Key Actions -> Results/Impact.

• Quantify Impact: Wherever possible, use numbers and data to illustrate the success of your initiatives (e.g., revenue generated, cost savings, efficiency improvements, adoption rates).

• Focus on Process & Strategy: Explain how you achieved results, emphasizing your strategic thinking, process design, and cross-functional collaboration.

• Tailor to Altarum: Frame your examples in a way that resonates with Altarum's context – public health, government contracting, and the transition from services to scalable offerings.

• Be Ready for "What If": Anticipate questions about how you would apply your experience to Altarum's specific challenges and opportunities.

📝 Enhancement Note: Preparation should focus on demonstrating entrepreneurial leadership, strategic product development, and the ability to drive change and scale within a mission-driven organization. Candidates should be ready to articulate their processes and provide concrete examples of past successes.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link.

• Tailor your Resume: Highlight experience in product strategy, offering development, business case creation, scaling functions, and influencing senior leadership. Use keywords from the job description such as "offering development," "productization," "business case," "go-to-market," and "stakeholder influence."

• Prepare Your Portfolio Narrative: Be ready to discuss your experience through case studies. Focus on instances where you've built or scaled offerings, developed business cases, and driven cross-functional collaboration. Quantify your achievements.

• Research Altarum: Understand their mission, their work in public health and government contracting, and their existing capabilities. This will help you frame your experience and ask insightful questions.

• Practice Interview Responses: Prepare answers for common interview questions, particularly those focused on strategy, leadership, innovation, and cross-functional collaboration. Be ready to articulate your vision for building this new function at Altarum.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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