Director of Product Strategy, Frame.io

📍 Job Overview

Job Title: Director of Product Strategy, Frame.io

Company: Adobe

Location: New York, New York, United States

Job Type: Full-Time

Category: Product Strategy / Revenue Operations Enablement

Date Posted: April 29, 2026

Experience Level: 10+ years

Remote Status: On-site

🚀 Role Summary

• Drive the end-to-end enterprise product strategy and ecosystem vision for Frame.io within Adobe's enterprise business, focusing on capturing market opportunities and defining competitive differentiation.

• Act as a key cross-functional leader, collaborating closely with Sales, Product, Design, Engineering, and Go-to-Market (GTM) teams to ensure Frame.io is integral to the creative stack for enterprise customers.

• Foster deep customer relationships through strategic roadmap presentations and collaborative solution co-creation with executive partners at key enterprise accounts.

• Serve as the definitive voice of the enterprise market, synthesizing field insights, customer feedback, and competitive landscape analysis to inform roadmap prioritization and strategic investment.

📝 Enhancement Note: While the title is "Director of Product Strategy," the responsibilities heavily emphasize GTM alignment, customer engagement, and strategic roadmap input that directly impacts revenue generation and adoption within enterprise accounts. This role functions as a critical bridge between product development and revenue-generating teams, making it highly relevant to Revenue Operations and GTM Strategy professionals. The emphasis on integrations with Adobe's broader ecosystem and third-party tools also points to a strong need for understanding operational workflows and technical enablement.

📈 Primary Responsibilities

• Own the long-term enterprise product strategy and ecosystem roadmap for Frame.io, identifying market opportunities and articulating competitive differentiation.

• Partner with Sales and Customer Success to lead strategic roadmap presentations and co-create solutions with key enterprise clients, deepening customer relationships and understanding their evolving needs.

• Provide regular reporting to product, engineering, and design leadership on enterprise business performance, field response to the roadmap, emerging market opportunities, and product gaps impacting deal progression.

• Synthesize insights from sales teams, customers, and the competitive landscape to serve as the primary advocate for enterprise market needs, influencing roadmap prioritization and investment decisions.

• Facilitate technical discussions by connecting strategic customers with specialist Product Managers for detailed product requirements and integration discussions.

• Define and prioritize 1st and 3rd party integrations critical for enterprise adoption, including Adobe apps (Premiere Pro, Photoshop, Illustrator, AEM), third-party tools (Jira, Airtable, BYOS), and emerging platforms (GenStudio, ESM Storage, metadata frameworks).

• Collaborate with product and strategy leaders across Frame.io and Adobe to craft cohesive mid- and long-term portfolio roadmaps that ensure scalable solutions across Creative Cloud and Creative Management.

• Leverage field insights to partner with Product Marketing Managers (PMM), Sales, Customer Success (CS), and Solutions teams in identifying key customers for feedback and developing technical marketing assets, use-case driven demo flows, and roadmap narratives to support sales and GTM initiatives.

• Continuously monitor new technologies and approaches that can enhance Frame.io capabilities and enterprise value.

• Utilize creative industry knowledge, competitor insights, and customer feedback to identify risks, opportunities, competitive landscapes, and emerging trends, translating these into pragmatic, actionable strategies.

📝 Enhancement Note: The responsibilities highlight a strong need for strategic alignment between product development and sales/GTM execution. The emphasis on defining integrations, supporting sales narratives, and understanding deal blockers points to a role that is deeply intertwined with the operational efficiency of the sales and customer success teams.

🎓 Skills & Qualifications

Education: Bachelor's degree in business, marketing, computer science, or a related field; Master's degree or MBA is a plus.

Experience: 10+ years of progressive experience in product strategy, product management, or GTM strategy, with a significant portion focused on enterprise software solutions. Proven track record of defining and launching successful product strategies, particularly within the SaaS or creative technology space.

Required Skills:

• Deep understanding of enterprise software markets, particularly in the creative technology and collaboration space.

• Proven ability to develop and articulate compelling product strategies that align with market needs and business objectives.

• Strong experience in strategic roadmap development, prioritization, and execution.

• Excellent cross-functional leadership skills, with the ability to influence and collaborate effectively with Sales, Product, Engineering, Design, Marketing, and Customer Success teams.

• Demonstrated success in building and nurturing strategic customer relationships, including executive-level engagement.

• Expertise in market analysis, competitive intelligence, and identifying emerging trends.

• Strong presentation and communication skills, with the ability to convey complex ideas clearly and persuasively to diverse audiences.

• Experience in defining and prioritizing product integrations, especially within a broader ecosystem.

• Familiarity with Go-to-Market (GTM) strategies and sales enablement.

Preferred Skills:

• Experience with Adobe's Creative Cloud suite of products (Premiere Pro, Photoshop, Illustrator, AEM) and enterprise solutions.

• Familiarity with project management and collaboration tools such as Jira and Airtable.

• Knowledge of Build Your Own Storage (BYOS) solutions and metadata frameworks.

• Understanding of emerging technologies like GenStudio and ESM Storage.

• Experience in the media and entertainment or creative services industries.

• Familiarity with AI applications in creative workflows.

📝 Enhancement Note: The extensive experience requirement (10+ years) and the emphasis on strategic influence and cross-functional leadership suggest this role is at a senior level, requiring a candidate who can operate autonomously and drive significant business impact. The breadth of required skills indicates a need for a well-rounded professional who can bridge technical product details with market-facing revenue strategies.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case studies demonstrating successful development and execution of enterprise product strategies, including market opportunity identification and competitive differentiation.

• Examples of strategic roadmap presentations delivered to executive stakeholders and key enterprise clients, highlighting the impact on business objectives.

• Documentation showcasing experience in defining and prioritizing product integrations, with a focus on enterprise adoption and ecosystem synergy.

• Evidence of cross-functional collaboration, detailing how you've partnered with Sales, Product, Engineering, and GTM to drive product success and adoption.

Process Documentation:

• Showcase how you've structured and managed processes for gathering and analyzing enterprise customer feedback and market intelligence to inform product decisions.

• Detail your approach to collaborating with GTM teams (Sales, PMM, CS) to develop relevant sales enablement materials, demo flows, and roadmap narratives based on strategic insights.

• Illustrate your methodology for assessing and prioritizing 1st and 3rd party integrations that are critical for enterprise adoption and seamless workflow integration.

• Provide examples of how you've tracked and reported on the state of the enterprise business, including field response and product gaps affecting deal progression.

📝 Enhancement Note: For a Director-level role, a portfolio should not just list responsibilities but demonstrate tangible outcomes and strategic thinking. Candidates should prepare to discuss specific instances where their strategic input led to measurable improvements in market share, customer adoption, revenue growth, or product-market fit within an enterprise context. The emphasis on integrations and ecosystem plays suggests a need to showcase an understanding of operational workflows and how products fit into larger business processes.

💵 Compensation & Benefits

Salary Range: $231,000 - $334,500 annually (New York City) Note: The broader US range is $172,400 - $334,500 annually. The New York City range reflects the higher cost of labor and market demand for this specific role in that location.

Benefits:

• Comprehensive benefits programs: This typically includes health, dental, and vision insurance, life insurance, disability coverage, and retirement savings plans (e.g., 401(k) with company match).

• Annual Incentive Plan (AIP): For non-sales roles, this provides short-term incentives, likely tied to individual and company performance objectives.

• New Hire Equity Award: Potential for stock options or restricted stock units, aligning the employee's success with Adobe's long-term growth.

• Sales Commission Plans: Applicable for roles with direct sales responsibilities, expressing total target compensation (TTC) as base + commission.

Working Hours: 40 hours per week. While a standard work week is specified, the nature of enterprise strategy and global collaboration may require flexibility and occasional work outside standard hours to engage with international teams or address critical business needs.

📝 Enhancement Note: The provided salary range is specific to New York City, reflecting local market conditions. The broader US range indicates potential variations based on other locations if applicable. The inclusion of equity awards and an Annual Incentive Plan (AIP) suggests a performance-driven compensation structure beyond base salary. For this role, demonstrating how your strategic contributions directly impact revenue and adoption will be key in negotiating compensation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software, Cloud Computing, Digital Media, Creative Tools. Adobe is a leader in creative software and digital experiences, with a significant enterprise presence through products like Adobe Experience Cloud and now Frame.io.

Company Size: 30,000+ employees worldwide. This large, established tech company offers stability, extensive resources, and a global reach, while the integration of Frame.io suggests a dynamic environment for growth within a specialized product area.

Founded: 1982. Adobe has a long history of innovation and market leadership, providing a robust foundation for its strategic initiatives.

Team Structure:

• The Product Strategy team likely operates within a larger Product organization, closely aligned with Product Management, Engineering, and Design.

• This role requires significant partnership with Sales, Customer Success, and Product Marketing Management (PMM) to ensure GTM alignment.

• Collaboration extends across Frame.io and broader Adobe teams (e.g., Creative Cloud, Adobe Experience Platform) to ensure ecosystem integration.

Methodology:

• Data-Driven Decision Making: Emphasis on synthesizing market data, customer feedback, and competitive intelligence to inform strategic choices.

• Agile & Iterative Development: While strategic, the role supports agile product development cycles, ensuring roadmaps can adapt to evolving market needs and customer feedback.

• Customer-Centricity: A core focus on understanding and addressing the needs of enterprise customers through direct engagement and field insights.

• Ecosystem Integration: Strategic planning involves understanding how Frame.io fits into and enhances the broader Adobe ecosystem and third-party toolchains.

Company Website: https://www.adobe.com/, https://frame.io/

📝 Enhancement Note: Adobe's culture emphasizes innovation, creativity, and empowerment. For this role, understanding how Frame.io contributes to Adobe's broader strategy of empowering creativity and digital experiences is crucial. The integration of Frame.io post-acquisition means balancing its unique culture and user base with Adobe's enterprise-scale operations and strategic vision.

📈 Career & Growth Analysis

Operations Career Level: Director level, indicating significant leadership responsibility and strategic influence. This role operates at the intersection of Product Strategy, GTM, and Enterprise Sales, requiring a blend of strategic foresight and tactical execution.

Reporting Structure: Likely reports to a VP of Product Strategy or a senior leader responsible for the Frame.io product line within Adobe's enterprise division. This position will have significant influence over product direction and GTM strategy.

Operations Impact: This role directly impacts revenue generation by shaping product offerings that meet enterprise needs, driving adoption, and ensuring Frame.io's seamless integration into customer workflows and the broader Adobe ecosystem. Strategic product decisions here can unlock new market segments and revenue streams.

Growth Opportunities:

• Leadership Advancement: Potential to move into VP-level roles within Product Strategy, Product Management, or GTM leadership at Adobe.

• Strategic Specialization: Deepen expertise in enterprise SaaS strategy, creative technology, or specific industry verticals.

• Broader Adobe Influence: Opportunity to contribute to the strategic direction of other Adobe products or initiatives by leveraging Frame.io insights and ecosystem knowledge.

• M&A Integration Expertise: Develop a strong track record in integrating acquired technologies and driving their strategic alignment within a large enterprise.

📝 Enhancement Note: The Director title suggests a path toward senior leadership. Success in this role, particularly in driving enterprise adoption and ecosystem integration, can open doors to broader strategic roles within Adobe or lead to executive positions at other tech companies. The candidate should be prepared to articulate their vision for Frame.io's growth and impact within Adobe's enterprise strategy.

🌐 Work Environment

Office Type: On-site in New York. This implies a traditional office environment focused on in-person collaboration, team meetings, and leveraging office-based resources.

Office Location(s): New York, New York. This location offers access to a vibrant tech and creative industry hub, facilitating client interactions and talent acquisition.

Workspace Context:

• Collaborative Environment: The on-site nature suggests a workspace designed for team interaction, brainstorming, and spontaneous problem-solving with colleagues from Product, Engineering, Sales, and Marketing.

• Access to Resources: On-site employees typically have full access to Adobe's corporate amenities, IT support, and internal networking opportunities.

• Cross-Functional Interaction: The role necessitates frequent interaction with various departments, making the office a central point for building relationships and driving alignment.

Work Schedule: Standard 40-hour work week, but the demands of a Director-level strategic role, especially in enterprise sales and global product strategy, may require flexibility to attend meetings across time zones or respond to urgent business needs outside of typical hours.

📝 Enhancement Note: The on-site requirement in New York suggests a candidate who thrives in a highly collaborative, in-person environment and is comfortable navigating a major metropolitan business hub. The expectation for flexibility in working hours is standard for senior roles, particularly those with global reach or direct ties to sales cycles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely with an HR representative or recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Hiring Manager Interview: In-depth discussion with the hiring manager (likely a VP or senior director) focusing on strategic thinking, leadership experience, and alignment with Frame.io's vision.

• Cross-Functional Interviews: Meetings with key stakeholders from Product, Engineering, Sales, PMM, and potentially executive customer representatives to assess collaboration skills and domain expertise.

• Case Study/Presentation: A common component for strategy roles, requiring the candidate to present on a strategic challenge, market opportunity, or product roadmap scenario, demonstrating analytical rigor and strategic articulation.

• Final Round: Potentially with senior leadership or a panel to make a final hiring decision.

Portfolio Review Tips:

• Strategic Depth: Focus on case studies that showcase your ability to identify significant market opportunities, define strategic roadmaps, and articulate competitive advantages for enterprise products.

• Quantifiable Impact: Wherever possible, include metrics and data demonstrating the success of your strategies, such as market share growth, revenue impact, adoption rates, or successful integration outcomes.

• Ecosystem Thinking: Highlight examples where you've considered how a product integrates into a broader ecosystem (like Adobe's) or with third-party tools to create comprehensive solutions.

• Customer Focus: Showcase how you've translated customer needs and field insights into concrete product strategy and roadmap decisions.

• Presentation Clarity: Prepare to walk through your portfolio items clearly, explaining the context, your strategic approach, the execution, and the resulting outcomes.

Challenge Preparation:

• Strategic Analysis: Be prepared to analyze a hypothetical market scenario, competitive threat, or customer challenge related to enterprise collaboration or creative workflows.

• Roadmap Prioritization: Practice articulating how you would prioritize product initiatives based on strategic objectives, market demand, and resource constraints.

• GTM Alignment: Understand how product strategy translates into effective go-to-market plans, sales enablement, and customer success initiatives.

• Adobe Ecosystem Awareness: Familiarize yourself with Adobe's broader product portfolio and how Frame.io fits into their enterprise strategy.

📝 Enhancement Note: For a Director of Product Strategy role, the interview process is designed to evaluate strategic thinking, leadership capabilities, and the ability to influence across a large organization. Candidates should prepare to discuss their strategic frameworks, decision-making processes, and experience in driving complex initiatives from conception to market adoption. The portfolio is critical for demonstrating past success and strategic acumen.

🛠 Tools & Technology Stack

Primary Tools:

• Product Management Tools: Jira, Confluence, Aha!, or similar for roadmap planning, backlog management, and documentation.

• CRM Systems: Salesforce, or similar, for understanding customer engagement, sales pipelines, and customer success data.

• Collaboration Platforms: Slack, Microsoft Teams, and Frame.io itself for internal communication and workflow management.

• Presentation Software: PowerPoint, Google Slides, Keynote for developing and delivering strategic presentations.

Analytics & Reporting:

• Business Intelligence Tools: Tableau, Power BI, Looker, or Adobe Analytics for data analysis and performance reporting.

• Product Analytics: Tools like Amplitude, Mixpanel, or Pendo to understand user behavior and product adoption.

• Reporting Dashboards: Experience creating and interpreting dashboards that track key enterprise business metrics, roadmap progress, and market performance.

CRM & Automation:

• CRM: Salesforce is a likely core component for sales and customer data.

• Marketing Automation: Tools like Marketo or Adobe Marketo Engage may be relevant for understanding customer journeys and GTM campaign effectiveness.

• Integration Platforms: Understanding the principles of API integrations and middleware is crucial given the focus on 1st and 3rd party integrations.

📝 Enhancement Note: Proficiency with enterprise-grade CRM and product management tools is essential. The emphasis on integrations with Adobe's ecosystem (AEM, Creative Cloud) and third-party tools (Jira, Airtable) means a candidate should demonstrate a strong understanding of how different systems connect and how to leverage these connections for enterprise value. Familiarity with Adobe's own analytics and marketing automation tools would be a significant advantage.

👥 Team Culture & Values

Operations Values:

• Innovation & Creativity: Adobe's core values are deeply rooted in empowering creativity, which extends to finding innovative solutions for product strategy and market challenges.

• Customer Focus: A strong emphasis on understanding and serving enterprise customer needs, driving product direction based on their evolving requirements.

• Collaboration & Teamwork: The role requires extensive cross-functional collaboration, valuing open communication, shared goals, and mutual support across departments.

• Data-Driven Decision Making: A commitment to using data and insights to inform strategic decisions, measure impact, and drive continuous improvement.

• Excellence & Impact: Striving for high-quality outcomes and making a tangible impact on the business, customer success, and the broader creative industry.

Collaboration Style:

• Cross-Functional Integration: Encourages proactive engagement with Sales, Product, Engineering, Marketing, and Customer Success to ensure strategic alignment and seamless execution.

• Open Communication: Fosters an environment where ideas are shared freely, feedback is constructive, and challenges are addressed collaboratively.

• Strategic Partnership: Works closely with other product leaders and GTM teams to develop unified strategies and ensure cohesive go-to-market execution.

• Thought Leadership: Expected to share insights and perspectives, acting as a subject matter expert on enterprise strategy and market trends within the creative technology space.

📝 Enhancement Note: Candidates should demonstrate an appreciation for Adobe's creative heritage and its strategic expansion into enterprise solutions. The ability to champion customer needs and drive consensus across diverse teams will be key to success in this collaborative environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Ecosystem Integration Complexity: Navigating and defining integrations across a vast Adobe ecosystem and numerous third-party tools requires intricate planning and cross-team coordination.

• Balancing Enterprise Needs with Core Product Vision: Ensuring Frame.io's enterprise roadmap aligns with Adobe's broader strategic objectives while maintaining its core value proposition and user experience.

• Market Dynamics: Keeping pace with rapid advancements in creative technology, AI, and collaboration tools to maintain competitive differentiation.

• Cross-Organizational Influence: Effectively influencing product direction and resource allocation within a large, matrixed organization like Adobe requires strong stakeholder management and communication skills.

Learning & Development Opportunities:

• Deep Dive into Adobe's Enterprise Strategy: Gaining comprehensive understanding of Adobe Experience Cloud, Creative Cloud, and their interplay with Frame.io for enterprise clients.

• Industry Conferences & Networking: Opportunities to attend leading industry events, staying abreast of emerging trends in creative tech, SaaS, and enterprise solutions.

• Advanced Strategy & Leadership Training: Access to Adobe's internal development programs for honing strategic planning, leadership, and executive communication skills.

• Mentorship: Potential to be mentored by senior leaders within Adobe's product and strategy organizations.

📝 Enhancement Note: This role presents significant opportunities for professional growth by tackling complex integration challenges and influencing the strategic direction of a key product within a major tech company. Candidates should view these challenges as opportunities to develop advanced strategic, technical, and leadership competencies.

💡 Interview Preparation

Strategy Questions:

• "How would you define the long-term enterprise product strategy for Frame.io, considering Adobe's broader ecosystem and competitive landscape?"

• "Describe a time you successfully identified a significant market opportunity and translated it into a product strategy that drove revenue growth or adoption."

• "How would you prioritize the development of 1st and 3rd party integrations for Frame.io to maximize enterprise adoption and value?"

• "Walk us through your process for gathering and synthesizing enterprise market insights to inform product roadmap decisions."

Company & Culture Questions:

• "What excites you about Frame.io's potential within Adobe's enterprise business?"

• "How do you see Frame.io contributing to Adobe's mission of empowering creativity and digital experiences for enterprises?"

• "Describe a situation where you had to influence stakeholders across different departments to align on a strategic initiative. What was your approach?"

Portfolio Presentation Strategy:

• Structure: Organize your portfolio around key strategic initiatives or case studies. For each, clearly articulate the business problem/opportunity, your strategic approach, the key decisions made, the execution process, and the measurable outcomes.

• Narrative: Tell a compelling story that highlights your strategic thinking, problem-solving skills, and ability to drive impact. Focus on "why" and "how," not just "what."

• Metrics: Quantify your achievements whenever possible. Use data to demonstrate the success of your strategies (e.g., revenue impact, market share increase, adoption rates, efficiency gains).

• Ecosystem Focus: Emphasize how your strategies considered broader ecosystems, integrations, and cross-functional collaboration, especially relevant to Adobe's integrated offerings.

• Conciseness: Be prepared to present key highlights efficiently, allowing time for discussion and questions.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic foresight, leadership presence, and a deep understanding of enterprise SaaS, product strategy, and GTM alignment. Candidates should be ready to articulate their vision for Frame.io's enterprise future and how their experience directly translates to success in this role.

📌 Application Steps

To apply for this operations-enabling strategy position:

• Submit your application through the official Adobe Careers portal via the provided link.

• Curate Your Portfolio: Select 2-3 of your most impactful enterprise product strategy or GTM strategy case studies. Ensure they clearly demonstrate your ability to identify market opportunities, develop strategic roadmaps, drive cross-functional alignment, and achieve measurable business results. Quantify outcomes where possible.

• Tailor Your Resume: Highlight experience in enterprise software, product strategy, roadmap development, GTM collaboration, and cross-functional leadership. Use keywords from the job description naturally. Emphasize achievements related to influencing product direction and supporting revenue objectives.

• Prepare Your Presentation: Practice articulating your portfolio case studies concisely and persuasively. Be ready to discuss your strategic thinking, decision-making process, and how you would approach challenges specific to Frame.io and Adobe's enterprise business.

• Research Adobe & Frame.io: Understand Adobe's overall enterprise strategy, the role of Creative Cloud and Experience Cloud, and Frame.io's specific value proposition. Familiarize yourself with their company values and culture to articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.