Director, Associate UX – Revenue Strategy

📍 Job Overview

Job Title: Director, Associate UX – Revenue Strategy

Company: Marriott

Location: Bethesda, Maryland, United States

Job Type: Full time

Category: User Experience (UX) Design / Revenue Strategy

Date Posted: May 27, 2026

Experience Level: 10+ years

Remote Status: Hybrid

🚀 Role Summary

• Lead the strategic design of associate-facing digital experiences across Marriott's brand portfolio, with a specific focus on revenue-driving products.

• Drive industry-leading product design rooted in an empathetic understanding of associate physical and digital environments, ensuring seamless integration.

• Act as a senior thought partner to Product and Domain leadership, influencing product vision, roadmap, and experience-driven prioritization for the Revenue Strategy domain.

• Ensure a cohesive and intuitive user experience across multiple products within Revenue Strategy, particularly Adaptive Pricing, Inventory, and Yield management, functioning as a unified system.

📝 Enhancement Note: While the title is "Director, Associate UX – Revenue Strategy," the core responsibilities and required skills heavily lean into User Experience (UX) Design leadership within a specific business domain (Revenue Strategy). The role focuses on translating business objectives into exceptional digital experiences for associates, owners, and franchisees, with a direct impact on revenue generation. This is not a traditional Revenue Operations role but a UX leadership role within a revenue-focused function.

📈 Primary Responsibilities

• Lead the end-to-end UX design process for associate-facing digital products within the Revenue Strategy portfolio, ensuring best-in-class product design from concept to implementation.

• Develop and refine user flows, journey maps, wireframes, prototypes, and high-fidelity designs, considering inclusivity and cross-platform consistency (desktop, mobile web, app).

• Collaborate closely with Product Management, Revenue Management, Data, and Technology leaders to translate complex revenue strategies into intuitive, decision-centric digital experiences.

• Provide design leadership and oversight for multiple products within the Revenue Strategy domain, ensuring synergy and a consistent user experience across Adaptive Pricing, Inventory, and Yield management tools.

• Champion and evangelize UX best practices, design thinking methodologies, and DesignOps principles to foster a scalable and efficient design function within the organization.

• Oversee and manage design work performed by internal associates and external vendors, ensuring quality, timeliness, and alignment with strategic objectives.

• Utilize user research, data analysis, A/B testing, and other qualitative/quantitative methods to inform design decisions and iterate on solutions, driving continuous improvement.

📝 Enhancement Note: The responsibilities emphasize leading design initiatives, cross-functional collaboration with business and technology teams, and a strong focus on driving business outcomes (revenue conversion, loyalty) through exceptional user experiences. The role requires both strategic vision and hands-on design execution, with an emphasis on managing teams and vendor relationships.

🎓 Skills & Qualifications

Education:

Experience:

• 8+ years of experience in digital product design, with a minimum of 5 years in a management or leadership role.

• Demonstrated success in end-to-end UX design for complex digital products, ideally with experience in associate/employee-facing or enterprise-level applications.

Required Skills:

• Expertise in UX and interaction design principles, with a strong portfolio showcasing simplicity, ease of use, and impactful outcomes.

• Solid understanding of user research methodologies, design thinking, and design operations (DesignOps) principles.

• Proficiency in creating user flows, journey maps, wireframes, prototypes, and high-fidelity visual designs.

• Ability to translate business requirements and data insights into intuitive and effective digital experiences.

• Strong leadership and team management skills, with experience leading internal teams and external vendors.

• Excellent communication, presentation, negotiation, and persuasion skills, with the ability to explain complex concepts clearly.

Preferred Skills:

• Experience with Agile/SAFe development methodologies.

• Experience managing offshore resources.

• Proficiency in managing and contributing to evolving design systems.

• Background in the travel or hospitality industry.

• Experience with enterprise products related to pricing, inventory, or yield management.

📝 Enhancement Note: The requirements highlight a blend of strong technical UX skills, leadership experience, and business acumen, particularly within a revenue-focused context. The emphasis on a portfolio is critical, pointing towards a need for candidates to demonstrate tangible impact and problem-solving capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end UX design projects with a clear articulation of your role, process, and impact.

• Highlight examples of simplifying complex user tasks and driving measurable improvements in user efficiency or business outcomes (e.g., revenue conversion, task completion rates).

• Include case studies demonstrating the application of design thinking, user research, and iterative design processes.

Process Documentation:

• Demonstrate a strong understanding of design operations (DesignOps) and how to build, scale, train, and refine design teams, tools, and processes.

• Provide examples of how you have established and maintained design systems, ensuring consistency and efficiency across multiple products.

• Illustrate experience in documenting design decisions, user journeys, and interaction specifications for development teams.

• Showcase experience in challenging existing processes and introducing new, more effective ways of working within a design function.

📝 Enhancement Note: The emphasis on a portfolio is paramount, indicating that candidates will be evaluated heavily on their ability to showcase past successes. The need for demonstrating process documentation and DesignOps experience suggests that the company values structured approaches to design execution and team efficiency.

💵 Compensation & Benefits

Salary Range: $126,900 - $168,800 USD per year (Estimated based on provided AI data and industry benchmarks for a Director-level UX role in the Bethesda, MD area).

Benefits:

• 401(k) plan with company match.

• Stock purchase plan.

• Discounts at Marriott properties worldwide.

• Commuter benefits.

• Employee assistance program.

• Childcare discounts.

• Medical, dental, and vision insurance coverage.

• Health care flexible spending account (FSA).

• Dependent care flexible spending account (FSA).

• Life insurance.

• Disability insurance (short-term and long-term).

• Accident insurance.

• Adoption expense reimbursements.

• Paid parental leave.

• Educational assistance and tuition reimbursement.

Working Hours: Standard 40 hours per week, with flexibility expected for project needs and deadlines.

📝 Enhancement Note: The provided salary range is an estimate. Marriott offers a comprehensive benefits package, typical for large corporations, with specific additions like property discounts and paid parental leave being particularly attractive. The inclusion of specific benefits like FSAs and educational assistance are valuable for operations professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Travel. Marriott is the world's largest hotel company, operating a vast portfolio of brands and properties globally. This industry context means a focus on customer experience, operational efficiency, and large-scale digital platforms supporting diverse user needs.

Company Size: Large Enterprise (Marriott operates over 8,000 properties across more than 30 brands, employing hundreds of thousands globally). This scale implies complex systems, established processes, and significant opportunities for impact.

Founded: 1927. A long history signifies stability, established brand reputation, and deep industry expertise.

Team Structure:

• The role reports to the VP, Experience Design + Innovation within the Business Transformation Office.

• You will serve as the Design Lead for the Revenue Strategy domain, a critical function within the organization.

• This role involves close partnerships with Product Management, Revenue Management, Data, and Technology leaders.

Methodology:

• Emphasis on data-driven product design and decision-making.

• Application of design thinking and user-centered design methodologies to solve complex business problems.

• Focus on creating cohesive user experiences that span both digital and physical environments.

• Commitment to continuous improvement through user research, A/B testing, and performance analytics.

• Adoption of Agile/SAFe development methodologies is preferred.

Company Website: https://www.marriott.com/

📝 Enhancement Note: Marriott's global scale and long history suggest a company that values robust processes, brand consistency, and a structured approach to innovation. The Business Transformation Office indicates a focus on strategic initiatives and improving operational efficiency through technology and design.

📈 Career & Growth Analysis

Operations Career Level: Director, Associate UX – Revenue Strategy. This is a senior leadership position within the UX design function, specifically focused on a critical business domain (Revenue Strategy). It implies significant responsibility for strategic direction, team leadership, and direct impact on business outcomes.

Reporting Structure: You will report to the VP, Experience Design + Innovation. You will lead design efforts for the Revenue Strategy domain and manage internal and external design resources. This structure provides visibility to senior leadership and a platform to influence strategic decisions.

Operations Impact: This role directly impacts revenue generation by designing digital experiences that optimize associate efficiency, improve revenue conversion rates, and foster loyalty among associates, owners, and franchisees. The "Revenue Strategy" focus means your design work will be closely tied to financial performance and business objectives.

Growth Opportunities:

• Specialization: Deepen expertise in UX design for revenue-critical business domains within the hospitality industry.

• Leadership: Advance into higher leadership roles within Experience Design, potentially overseeing broader portfolios or entire departments.

• Strategic Influence: Gain broader influence on product vision, roadmap development, and cross-functional business strategy.

• Industry Expertise: Become a recognized expert in designing for the complex needs of a global hospitality leader.

• Mentorship: Opportunity to mentor and develop junior designers and contribute to the growth of the design function.

📝 Enhancement Note: This role offers a significant opportunity for career advancement within a large, established organization. The blend of UX leadership and direct impact on revenue strategy provides a unique path for growth, combining creative problem-solving with tangible business results.

🌐 Work Environment

Office Type: Hybrid work environment, with headquarters-based positions in Bethesda, MD, offering a blend of in-office and remote work. Candidates outside of commuting distance may be considered for remote positions.

Office Location(s): Bethesda, MD (Headquarters). This location offers a professional corporate environment.

Workspace Context:

• Collaborative environment with cross-functional teams (Product, Revenue Management, Data, Technology).

• Access to modern design tools and technologies (e.g., Figma, Sketch, InVision DSM).

• Opportunities for direct interaction with business stakeholders to understand and address their needs.

• The hybrid model allows for focused work at home and collaborative sessions in the office.

Work Schedule: Standard 40-hour work week, with flexibility to meet project deadlines and business needs. The hybrid nature allows for a balance between structured office days and remote work flexibility.

📝 Enhancement Note: The hybrid work model is a key aspect, offering flexibility while maintaining in-person collaboration. The Bethesda HQ location is a hub for corporate functions, suggesting a professional and resource-rich environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess alignment with requirements.

• Portfolio Presentation: Candidates will likely present their portfolio, discussing specific projects, their role, design process, and outcomes. Be prepared to articulate your design rationale and problem-solving approach.

• Hiring Manager Interview: Discussion focused on leadership experience, strategic thinking, and Fit with the team and company culture.

• Cross-functional Interviews: Interaction with Product, Revenue Management, and Technology leaders to assess collaboration skills and understanding of business objectives.

• Design Challenge (Potential): A practical exercise to evaluate design skills, problem-solving abilities, and approach to a specific design problem relevant to Revenue Strategy.

• Final Round: May involve senior leadership to discuss strategic vision and overall fit.

Portfolio Review Tips:

• Curate Wisely: Select 3-5 of your strongest, most relevant projects that demonstrate end-to-end UX design, leadership, and impact on business goals.

• Focus on Impact: For each project, clearly articulate the business problem, your specific role and contributions, the design process followed, key challenges overcome, and quantifiable results (e.g., increased conversion, reduced errors, improved efficiency).

• Tell a Story: Structure your case studies to narrate the journey from problem identification to solution implementation and outcomes. Use visuals effectively to support your narrative.

• Highlight Leadership: For this Director-level role, emphasize instances where you led teams, influenced stakeholders, managed vendors, or drove strategic design initiatives.

• Demonstrate Process: Showcase your understanding of design thinking, user research, wireframing, prototyping, and iteration. Explain why you made certain design decisions.

• Address Associate Focus: If possible, include projects that directly address employee or associate-facing digital tools and their impact.

Challenge Preparation:

• Familiarize yourself with Marriott's brands and business model.

• Understand key concepts in revenue strategy, pricing, inventory management, and yield management within the hospitality context.

• Prepare to discuss how UX design can directly influence revenue outcomes and operational efficiency.

• Practice articulating complex design problems and solutions concisely and persuasively.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, results-oriented nature of this role. Candidates should prepare to demonstrate not just design proficiency but also strategic thinking, leadership, and business impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (primary), Sketch, InVision (including DSM for Design System Management), Adobe Creative Suite.

• Collaboration & Workflow: Microsoft Teams, Jira, Confluence.

• User Research & Testing: Tools like UserTesting.com, Lookback, Maze, or internal survey/analytics platforms.

Analytics & Reporting:

• Experience with analytics platforms (e.g., Google Analytics, Adobe Analytics) to interpret user behavior data and inform design decisions.

CRM & Automation:

• While not a direct CRM management role, understanding how UX interfaces with systems like Salesforce or other enterprise platforms is beneficial.

• Familiarity with web technologies (HTML, CSS, JavaScript) is expected for effective collaboration with developers.

📝 Enhancement Note: Proficiency in industry-standard design tools like Figma and InVision is essential. The mention of Design Systems (DSM) and the need to collaborate with developers on web technologies indicates a modern, integrated approach to product development.

👥 Team Culture & Values

Operations Values:

• Associate-Centricity: A deep understanding and advocacy for associate needs, translating them into empathetic and effective digital experiences.

• Data-Driven Decision Making: Utilizing metrics, user research, and analytics to inform and validate design choices, ensuring alignment with business objectives and KPIs.

• Collaboration & Synergy: Fostering strong partnerships across Product, Revenue, Data, and Technology teams to create cohesive, integrated experiences.

• Innovation & Continuous Improvement: Proactively seeking new ways to enhance processes, challenge existing methods, and drive speed-to-market delivery with optimized outcomes.

• Excellence & Quality: Maintaining a keen focus on delivering high-quality, intuitive, and engaging digital products that support revenue strategy and brand standards.

Collaboration Style:

• Cross-functional Partnership: Working closely with Product Managers and engineering teams within an Agile framework.

• Stakeholder Management: Influencing product vision, roadmaps, and prioritization with various business leaders.

• Feedback Integration: Actively participating in and providing constructive critiques, and integrating feedback to refine designs.

• Knowledge Sharing: Contributing to the design system and sharing learnings, case studies, and best practices to elevate the team's capabilities.

📝 Enhancement Note: Marriott emphasizes a collaborative culture focused on delivering business results through user-centered design. The values highlight a blend of empathy for users, analytical rigor, and a proactive approach to innovation and process improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Complexity: Translating intricate revenue strategies and business rules into simple, intuitive user experiences for associates and partners.

• Scale & Integration: Ensuring cohesive and consistent user experiences across a vast portfolio of brands and digital products, requiring strong design system management.

• Cross-functional Alignment: Influencing and aligning diverse stakeholders (Product, Revenue, Tech, Business) with varying priorities towards a unified design vision.

• Data Translation: Effectively leveraging complex quantitative and qualitative data to inform design decisions and demonstrate ROI.

Learning & Development Opportunities:

• Deep Domain Expertise: Gaining profound knowledge of the hospitality industry's revenue generation mechanisms and associate workflows.

• Strategic Leadership: Developing skills in influencing product roadmaps, business strategy, and executive-level decision-making.

• DesignOps Advancement: Contributing to and leading the evolution of design operations for a global organization.

• Industry Trends: Staying abreast of cutting-edge UX and digital innovation trends and applying them to the hospitality sector.

• Mentorship: Opportunities to mentor junior designers and build leadership capabilities within a large, established team.

📝 Enhancement Note: The role presents significant challenges related to scale, complexity, and cross-functional collaboration, which in turn offer substantial opportunities for professional growth and skill development in a high-impact area.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a new feature for adaptive pricing that needs to be intuitive for a busy hotel front desk associate?" (Focus on user empathy, simplification, and process flow).

• "Describe a time you had to influence product or business leaders to adopt a UX-driven approach to a new initiative. What was the outcome?" (Highlight persuasion, data-backed arguments, and stakeholder management).

Company & Culture Questions:

• "What do you know about Marriott's brands and its approach to digital innovation in the hospitality sector?" (Research Marriott's portfolio, recent digital initiatives, and company values).

• "How do you see your role contributing to Marriott's overall business objectives, particularly in revenue generation?" (Connect UX impact to business KPIs).

Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, clearly define the problem, your role, the process, the solution, and the measurable results.

• Quantify Impact: Wherever possible, use metrics to demonstrate the success of your designs (e.g., increased conversion by X%, reduced task time by Y%, improved user satisfaction scores).

• Explain Your 'Why': Be ready to articulate the rationale behind your design decisions, referencing user research, business goals, and UX principles.

• Showcase Collaboration: Highlight instances where you worked effectively with product managers, engineers, and business stakeholders.

• Demonstrate Leadership: For this role, emphasize your experience leading projects, teams, or driving strategic initiatives.

📝 Enhancement Note: Interview preparation should focus on demonstrating leadership, strategic thinking, a deep understanding of UX principles, and the ability to connect design work directly to business outcomes, particularly revenue.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Oracle Cloud job portal link.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in UX design leadership, revenue strategy domains, and managing cross-functional teams. Ensure your portfolio is easily accessible and showcases your strongest, most relevant projects.

• Resume Optimization: Integrate keywords from the job description such as "UX Design," "Revenue Strategy," "DesignOps," "User Research," "Prototyping," "Agile," and "Team Leadership" naturally throughout your resume.

• Interview Preparation: Practice articulating your design process, leadership experience, and quantifiable project outcomes. Prepare specific examples for behavioral questions related to collaboration, problem-solving, and influencing stakeholders.

• Company Research: Thoroughly research Marriott's brands, business model, and recent digital initiatives. Understand their commitment to associate experience and revenue strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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