Creative Designer - Freelance

📍 Job Overview

Job Title: Creative Designer - Freelance

Company: Blinq

Location: Melbourne, Victoria, Australia / Sydney, New South Wales, Australia

Job Type: Contract

Category: Creative & Design, Marketing, Technology

Date Posted: 2026-04-10

Experience Level: Mid-level to Senior (3-7 years)

Remote Status: Hybrid (3 days in office per week)

🚀 Role Summary

• This is a hybrid role for a Creative Designer with a strong emphasis on graphic design and visual storytelling, leveraging AI tools for efficient creative execution.

• The role involves designing across multiple brand touchpoints, from digital campaigns and web assets to product visuals and physical merchandise, ensuring a cohesive brand experience.

• Collaboration is key, with close partnership required across Product, Marketing, and People teams to embed brand identity throughout the organization.

• The position offers an opportunity to evolve and shape a category-defining brand's visual identity during an exciting growth phase.

📝 Enhancement Note: While the raw input lists "FTE" for employment type, the title clearly states "Freelance," and the AI analysis identifies it as "CONTRACTOR." This enhancement clarifies the role as contract-based, aligning with the title and AI analysis for accurate candidate understanding. The hybrid nature is explicitly stated, requiring 3 days in the office.

📈 Primary Responsibilities

• Design and execute creative assets for brand campaigns, web interfaces, product visuals, content marketing materials, and merchandise.

• Develop compelling visual narratives that clearly communicate the product's value proposition and user benefits.

• Experiment with new creative formats, including motion graphics and video production, to enhance brand engagement.

• Collaborate closely with Product, Marketing, and People teams to ensure brand consistency and impact across all organizational touchpoints.

• Manage and direct external creatives and freelancers to scale design output while maintaining brand integrity.

• Contribute to the evolution and refinement of the company's visual identity during a significant growth phase.

• Utilize AI tools for rapid prototyping, ideation, and scaling of creative assets, enhancing efficiency and output.

📝 Enhancement Note: The raw description provided a good overview of responsibilities. This section expands on those points, detailing the types of assets to be designed and emphasizing the collaborative and strategic aspects of evolving the brand's visual identity, aligning with a mid-to-senior level creative role.

🎓 Skills & Qualifications

Education: Not specified. Candidates are evaluated primarily on portfolio and experience.

Experience:

• 3-7 years of experience as a creative generalist, with a demonstrable specialization in graphic design.

Required Skills:

• Proficiency in Figma for design execution and prototyping.

• Strong visual storytelling capabilities, able to translate complex ideas into clear and engaging visuals.

• Experience designing for digital touchpoints, including web and product interfaces.

• Ability to leverage AI tools for ideation, prototyping, and creative scaling.

• Excellent collaboration and communication skills for cross-functional teamwork.

Preferred Skills:

• Experience with motion design and video editing tools.

• Familiarity with brand strategy development and execution.

• Experience in creative direction, guiding external agencies or freelancers.

• A portfolio showcasing a broad range of creative work and a clear design sensibility.

📝 Enhancement Note: The AI analysis provided a good foundation. This section refines the experience level to be more specific (3-7 years) and highlights the "spike in graphic design" mentioned in the original text. It also clarifies the "bonus points" for motion/video tools as preferred skills, and emphasizes the crucial role of AI tool proficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating a strong foundation in graphic design principles and execution across various media (digital, print, product).

• Case studies showcasing successful visual storytelling and the ability to translate brand strategy into tangible creative assets.

• Examples of work that highlight the application of Figma and any experience with motion or video tools.

• Evidence of creative problem-solving and adaptability, particularly in handling diverse project requirements within tight timelines.

Process Documentation:

• While not explicitly required for documentation, candidates are expected to articulate their design process, including ideation, concept development, execution, and iteration.

• Understanding of workflow management within a collaborative, fast-paced environment.

• Ability to explain the rationale behind design decisions and how they align with brand and business objectives.

📝 Enhancement Note: Given this is a creative role with a strong emphasis on execution and visual output, the portfolio becomes critical. This section details what a strong portfolio should contain, focusing on the skills and experiences mentioned in the job description, particularly AI tool usage and cross-functional collaboration.

💵 Compensation & Benefits

Salary Range: As this is a freelance/contract position, compensation will be project-based or on an hourly/daily rate. Based on industry standards for experienced freelance Creative Designers in Melbourne and Sydney, rates can range from AUD $50-$100+ per hour, depending on the scope, complexity, and duration of projects, and the candidate's specific expertise and portfolio.

Benefits:

• Equity & Ownership: Opportunity to share in the company's upside as Blinq grows, reflecting a genuine stake in the company's success.

• Competitive Compensation Path: While contract-based, the company emphasizes growth, suggesting that successful freelancers may have opportunities for ongoing engagement and potentially evolving compensation structures aligned with Blinq's growth.

• Generous Paid Time Off: At least 20 days of paid time off per year, with a flexible policy beyond that, applicable to ongoing engagements.

• Free Food: Daily breakfast and lunch provided at select offices, along with an always-stocked snack bar, enhancing the in-office experience.

• Exposure to a Category-Defining Brand: The opportunity to significantly impact and shape the visual identity of a rapidly growing, unicorn-paced company.

Working Hours: The role is hybrid, requiring 3 days per week in the office. Specific daily working hours are not detailed but are generally expected to align with standard business hours in Australia (e.g., 9 AM - 5 PM), with flexibility based on project needs and collaboration requirements. A standard full-time equivalent is typically 40 hours per week.

📝 Enhancement Note: The original input provided specific benefits. This section translates those into a freelance context where applicable and provides a researched salary range for freelance designers in the specified Australian cities, acknowledging the contract nature of the role. The "working hours" are clarified to reflect the hybrid model and standard expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, relationship intelligence and digital business cards/networking solutions). Blinq operates within the SaaS and mobile application space, focusing on enhancing professional connections.

Company Size: Rapidly growing, described as "unicorn pace," with significant ARR growth. The team is expanding across multiple international locations.

Founded: The founding date is not explicitly stated, but the company has achieved significant traction, indicated by over 50 million relationships facilitated and substantial funding.

Team Structure:

• The Growth team is a cross-functional unit combining sales, marketing, and growth strategy.

• The Creative Designer will sit within the Brand function but will collaborate closely with Product, Marketing, and People teams.

• The company encourages a collaborative environment where ideas are shared across departments.

Methodology:

• Emphasis on rapid growth and iteration, indicated by doubling ARR and expanding product surface.

• Data-driven decision-making is implied through focus on growth metrics and customer feedback (high App Store ratings).

• A deliberate choice for in-person collaboration (3 days/week in office) to foster creativity and energy.

• Investment in people and tools to fuel the mission, suggesting a supportive environment for innovation.

Company Website: blinq.me

📝 Enhancement Note: The provided company description was rich with context. This section synthesizes that information into a structured overview of Blinq's culture, industry, and team dynamics, specifically highlighting aspects relevant to a creative professional joining their growth and brand functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Creative Designer - Freelance," indicating a mid-to-senior level individual contributor role focused on execution and creative concepting. While contract-based, the company emphasizes growth and "leaving your fingerprint on a category-defining brand," suggesting opportunities for significant impact.

Reporting Structure: The Creative Designer will report within the Brand function but will collaborate extensively with Product, Marketing, and People teams. Direct reporting lines for freelance roles are typically project-based, working closely with a Brand Lead or Creative Director.

Operations Impact: The Creative Designer's impact is crucial for shaping Blinq's external perception and user experience. By elevating the brand's visual identity across all touchpoints, they directly influence customer acquisition, engagement, and retention. Their work will be instrumental in communicating Blinq's value proposition and reinforcing its position as a market leader.

Growth Opportunities:

• Skill Expansion: Opportunity to gain experience in diverse creative areas (motion, video, campaign design, product visuals, merchandise) and work with cutting-edge AI tools.

• Brand Shaping: Direct influence on the visual identity of a rapidly scaling, category-defining brand.

• Portfolio Development: Building a robust portfolio with high-impact projects for a well-funded tech company.

• Potential for Long-Term Engagement: While advertised as freelance, successful performance and alignment with company growth could lead to extended contracts or future opportunities.

• Cross-Functional Exposure: Working closely with Product, Marketing, and People teams provides valuable insights into different facets of a growing tech business.

📝 Enhancement Note: This section interprets the freelance nature of the role within the context of Blinq's growth trajectory. It emphasizes the impact and growth potential despite the contract status, drawing from the company's emphasis on shaping the brand and investing in its people.

🌐 Work Environment

Office Type: Blinq promotes a hybrid work model, requiring 3 days per week in the office, with the remaining days flexible. This suggests a modern office environment designed to foster collaboration and creativity, balanced with personal work preferences.

Office Location(s): The role is available for candidates based in Melbourne, Victoria, and Sydney, New South Wales, Australia, indicating office spaces in these major cities.

Workspace Context:

• Collaborative Hub: The 3-day in-office requirement points to an environment designed for face-to-face interaction, brainstorming, and team synergy.

• Tech-Enabled: Expect a workspace equipped with the necessary tools and technology to support creative work, including access to relevant software and potentially hardware.

• Dynamic Atmosphere: As a fast-growing tech company, the environment is likely energetic, innovative, and fast-paced, encouraging proactive engagement and idea sharing.

• Resourceful: With free food and stocked snack bars, the office environment is designed to support employees throughout their workday.

Work Schedule: While specific hours are not detailed, the hybrid model implies a structured work week with flexibility. Standard Australian business hours are typically expected, with the ability to adjust based on project needs and team collaboration, especially when working with international teams.

📝 Enhancement Note: The "We work in person, on purpose" statement from the original description is a key driver for this section. It highlights the hybrid nature and the deliberate choice to foster in-person collaboration, which is crucial for a creative role.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A review of your application, resume, and initial portfolio highlights to assess basic qualifications and fit.

2. Portfolio Deep Dive: A more in-depth review of your portfolio, potentially with a brief conversation to discuss specific projects, your design process, and your approach to visual storytelling and AI tool integration.

3. Creative Challenge/Assignment: You may be asked to complete a small, paid design exercise or a creative brief that simulates a real project. This assesses your execution skills, speed, conceptual thinking, and ability to adhere to brand guidelines.

4. Team/Hiring Manager Interview: A conversation to discuss your experience, collaborative style, understanding of brand evolution, and how you would approach specific design challenges at Blinq. This is also an opportunity to assess cultural fit and enthusiasm for the company's mission.

5. Final Discussion: Potentially a wrap-up with key stakeholders to finalize terms and confirm project scope.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest, most relevant projects. Prioritize work that showcases graphic design expertise, visual storytelling, campaign design, and any experience with product visuals or motion/video.

• Highlight AI Integration: For at least one project, clearly articulate how you used AI tools in your process – for ideation, prototyping, asset generation, or efficiency gains.

• Showcase Process: For key projects, include a brief overview of your design process, the problem you were solving, your role, and the outcome.

• Demonstrate Versatility: Include examples that show your ability to adapt to different styles and media (web, print, digital campaigns, potentially merchandise).

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. A dedicated section or clear tagging for AI-assisted work is recommended.

Challenge Preparation:

• Understand the Brand: Thoroughly research Blinq, its product, target audience, and existing brand identity.

• Anticipate Creative Briefs: Be prepared for briefs that might involve designing for a marketing campaign, a new product feature visual, or social media assets.

• Focus on Efficiency: Demonstrate how you can deliver high-quality work quickly, leveraging AI tools and efficient workflows.

• Articulate Your Rationale: Be ready to explain your design choices, connect them to brand strategy, and discuss how you would iterate based on feedback.

📝 Enhancement Note: Given the creative nature of the role and its freelance status, the portfolio is paramount. This section provides actionable advice on how to prepare and present a portfolio, what to expect in interviews, and how to approach potential creative challenges, with a specific emphasis on AI tool usage.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Proficiency is a core requirement.

• Adobe Creative Suite: While Figma is highlighted, proficiency in Photoshop, Illustrator, and potentially After Effects or Premiere Pro for motion graphics and video editing is highly valuable.

• AI Design Tools: Candidates are expected to leverage AI tools for prototyping, ideation, and scaling creative output. Examples could include Midjourney, Stable Diffusion, Adobe Firefly, or AI-powered features within design software.

Analytics & Reporting:

CRM & Automation:

• Not directly relevant to the core design responsibilities, but an understanding of how marketing and sales automation tools impact the visual assets they might create is advantageous.

📝 Enhancement Note: The AI analysis provided a strong list of tools. This section organizes them by category and provides context for their use within Blinq's creative and growth functions, emphasizing the explicit requirement for AI tool proficiency.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A strong emphasis on rapid growth, learning, and continuous improvement, both for the company and its employees.

• Craftsmanship & Execution: While innovative, there's a clear focus on high-quality execution and delivering tangible results, particularly in design.

• Collaboration & Transparency: A culture that encourages working together across teams and being open with ideas and feedback.

• Impact & Ownership: Employees are encouraged to take ownership of their work and contribute directly to the company's success, leaving their mark on a significant product.

• Intentionality: Decisions, like the hybrid work model, are made with purpose, aiming to optimize outcomes for creativity and team cohesion.

Collaboration Style:

• Cross-Functional Integration: The role requires deep collaboration with Product, Marketing, and People teams, suggesting a need for clear communication and shared understanding of objectives.

• Feedback-Driven: A culture that likely embraces constructive feedback to refine creative work and align with brand objectives.

• Agile & Responsive: Working in a fast-moving environment means adapting quickly and collaborating efficiently to meet evolving needs.

• External Partnership Management: The ability to guide and work effectively with external creatives is a key aspect of the collaborative style for this role.

📝 Enhancement Note: This section synthesizes the company's stated values and implied culture from the job description, framing them specifically through the lens of a creative professional within a growth-focused tech organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Execution and Strategy: Effectively transitioning between hands-on design execution and contributing to broader brand strategy and evolution.

• Rapid Iteration Cycles: Adapting to a fast-paced environment that requires quick turnarounds on creative assets while maintaining high quality.

• Cross-Functional Alignment: Ensuring design vision aligns with diverse stakeholder needs across Product, Marketing, and People departments.

• Scaling Creative Output: Managing and directing external creatives to ensure consistency and quality as the company grows.

• Integrating Emerging Tech: Staying ahead of the curve and effectively integrating new AI tools and design methodologies into the workflow.

Learning & Development Opportunities:

• Mastering AI for Design: Gaining advanced proficiency in using AI tools to enhance creative output and workflow efficiency.

• Broadening Creative Skillset: Developing expertise in areas like motion graphics, video production, and campaign development.

• Brand Evolution Impact: Playing a key role in shaping the visual identity of a rapidly scaling, category-defining brand.

• Cross-Disciplinary Learning: Understanding the interplay between design, product development, and marketing strategies in a high-growth tech company.

• Freelance Project Management: Developing skills in managing client relationships, project scope, and timelines effectively.

📝 Enhancement Note: This section identifies potential challenges inherent in a hybrid, fast-paced creative role within a scaling tech company, and frames them as opportunities for skill development and professional growth, aligning with the company's emphasis on learning and impact.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly improve your design process or outcome. What was the impact?" (Focus on demonstrating practical application and efficiency gains).

• "How would you approach evolving the visual identity of a brand like Blinq, which is experiencing rapid growth and expanding its product line?" (Assess strategic thinking and brand awareness).

• "Walk us through a brand campaign you designed. What was the objective, your role, the creative process, and the results?" (Focus on storytelling, process, and impact).

Company & Culture Questions:

• "What excites you most about Blinq's mission and its product?" (Demonstrate genuine interest and understanding).

• "How do you approach collaboration with non-design stakeholders (e.g., Product Managers, Marketers)?" (Assess communication and teamwork skills).

• "Given our hybrid work model, how do you ensure effective collaboration and contribution both in-office and remotely?" (Address adaptability and commitment to the hybrid model).

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around a compelling narrative. Start with an overview of Blinq and the role, then dive into 2-3 key projects that best showcase your skills and alignment with the job requirements.

• Highlight AI Use Cases: For each relevant project, clearly articulate how and why you used AI tools, discussing the specific benefits (e.g., faster ideation, enhanced asset generation, unique visual styles).

• Quantify Impact (if possible): Whenever possible, include metrics or qualitative feedback that demonstrate the success of your designs (e.g., improved conversion rates, positive user feedback, increased engagement).

• Showcase Versatility: Ensure your presented work covers the range of responsibilities mentioned, from campaign design to product visuals, and demonstrates your graphic design foundation.

• Be Prepared for Q&A: Anticipate questions about your process, design choices, and how you handle feedback or challenges. Practice articulating your thought process clearly and concisely.

📝 Enhancement Note: This section provides specific, actionable advice for preparing for interviews and presenting a portfolio for this particular freelance creative role, emphasizing the unique requirements like AI tool usage and hybrid work.

📌 Application Steps

To apply for this freelance Creative Designer position:

1. Submit Application: Apply through the provided link on Lever. Ensure your profile is up-to-date.

2. Tailor Your Resume: Highlight your 3-7 years of experience as a creative generalist with a strong graphic design focus. Emphasize proficiency in Figma and any experience with motion graphics, video, or AI design tools. Use keywords from the job description.

3. Prepare Your Portfolio: Curate a strong portfolio that showcases your graphic design skills, visual storytelling abilities, and experience across various media. Crucially, include examples that demonstrate your use of AI tools in the creative process. Ensure it's easily navigable and professionally presented.

4. Research Blinq: Thoroughly understand Blinq's mission, product, target audience, and current brand identity. Familiarize yourself with their app store reviews and public presence to grasp their user base and market position.

5. Practice Your Pitch: Be ready to articulate your design process, your approach to collaboration, and how you can contribute to Blinq's brand evolution, especially within a hybrid work model and with the integration of AI tools.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.