Creative Brand Designer

📍 Job Overview

Job Title: Creative Brand Designer

Company: Booking Experts

Location: Enschede, Overijssel, Netherlands & Zwolle, Overijssel, Netherlands

Job Type: FULL_TIME

Category: Marketing & Design

Date Posted: 2026-08-20T08:13:53

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Drive and evolve the visual identity of Booking Experts across all touchpoints, ensuring brand consistency and impact.

• Translate commercial and strategic marketing objectives into compelling creative concepts and distinct visual designs.

• Execute creative projects hands-on, from initial concept development through to final artwork for digital campaigns and marketing collateral.

• Collaborate closely with various marketing disciplines to visually enhance storytelling and communication efforts.

• Proactively identify opportunities for brand enhancement and experiment with modern creative tools, including AI, to elevate design quality and efficiency.

📝 Enhancement Note: This role is positioned as a mid-level Creative Brand Designer within a growing B2B SaaS company. The emphasis is on a hands-on, ownership-driven approach to brand evolution, requiring a blend of strategic thinking and practical design execution. The "Creative Brand Designer" title suggests a focus beyond just graphic design, encompassing brand strategy and visual storytelling. The explicit mention of AI tools indicates a forward-thinking approach to design workflows.

📈 Primary Responsibilities

• Own and continuously develop the visual identity of Booking Experts across all marketing channels and customer touchpoints.

• Maintain and enhance brand guidelines, templates, and the design system to ensure consistent brand application.

• Conceptualize and design creative assets for international marketing campaigns, product positioning, and employer branding initiatives.

• Translate complex business and marketing objectives into clear, impactful, and visually distinctive creative solutions.

• Design and produce a wide range of digital marketing assets, including web graphics, social media content, email templates, and campaign visuals.

• Develop visual assets for the company website, product communications, social media platforms, events, and other marketing collateral.

• Partner with Content Marketing and Social Media & Community teams to ensure visual elements strongly support and reinforce narrative content.

• Collaborate with Product Marketing to visualize complex product information in an accessible and engaging manner.

• Support Employer Branding efforts by contributing to the visual representation of Booking Experts as an attractive employer.

• Continuously refine and improve composition, typography, imagery, and visual storytelling techniques within the brand framework.

• Experiment with and integrate AI tools and modern creative workflows to enhance design speed, explore new creative avenues, and improve design quality and consistency.

• Balance creative excellence and brand consistency with commercial objectives and impact measurement.

📝 Enhancement Note: The responsibilities highlight a comprehensive ownership of the brand's visual representation. The inclusion of "international marketing campaigns," "product positioning," and "employer branding" indicates a strategic scope beyond day-to-day design tasks. The specific mention of AI and modern creative tools underscores the company's commitment to innovation in design processes.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communication, Branding, or a related creative field is implied through the experience requirements and portfolio expectations.

Experience: Minimum of 3 years of experience in a Creative Designer, Brand Designer, or Visual Designer role. Experience within B2B SaaS, technology, or a fast-paced growth organization is preferred. Agency experience (creative, branding, or marketing) is a strong advantage.

Required Skills:

• Minimum 3 years of experience as a Creative Designer, Brand Designer, or Visual Designer.

• Proven experience in developing and maintaining visual identities and brand guidelines.

• Advanced proficiency in Figma for UI/UX and general design work.

• Expertise in Adobe Creative Suite, including Illustrator, Photoshop, and InDesign.

• Strong understanding of design principles, including composition, typography, color theory, and visual hierarchy.

• Ability to translate marketing and business objectives into compelling visual concepts and designs.

• Experience creating visual assets for digital marketing channels (web, social media, email).

• Excellent command of English, both written and spoken. Preferred Skills:

• Experience within the B2B SaaS or technology sector.

• Experience working in a fast-growing organization or startup environment.

• Prior experience at a creative, branding, or marketing agency.

• Experience with motion design and tools like After Effects.

• Familiarity with or demonstrable experimentation with AI creative tools (e.g., Figma AI, Adobe Firefly, Midjourney, ChatGPT).

• Understanding of visual storytelling techniques for marketing and branding.

• Experience with design system development and maintenance.

📝 Enhancement Note: The emphasis on Figma and Adobe Creative Suite is critical. The preference for B2B SaaS/tech experience and agency background suggests the ideal candidate will understand fast-paced environments and strategic brand development. The explicit mention of AI tools indicates a need for forward-thinking candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing conceptual thinking, strong branding execution, and impactful digital design work.

• Demonstrations of campaign development from concept to final asset creation.

• Examples of how design has been used to achieve specific marketing or business objectives.

• Visualizations of complex information or product features.

• Evidence of maintaining brand consistency across various platforms and applications. Process Documentation:

• While not explicitly stated as a requirement for submission, the interview process emphasizes understanding the candidate's creative process. Candidates should be prepared to articulate:

  • Their approach to briefing interpretation and strategic alignment.

  • Their ideation and concept development methodologies.

  • Their workflow for executing designs from initial sketches to final delivery.

  • How they integrate feedback and collaborate with stakeholders.

  • Their process for experimenting with and utilizing new tools, including AI.

📝 Enhancement Note: The portfolio is paramount. The interview process will likely delve into the candidate's design process, not just the final output. Candidates should prepare to present case studies that detail their strategic thinking, problem-solving approaches, and the rationale behind their design choices, especially concerning AI integration.

💵 Compensation & Benefits

Salary Range: €3,101 - €4,073 per month.

Benefits:

• Competitive monthly salary.

• A 10% salary increase after one year of service.

• Provision of a MacBook, a large monitor, and a modern standing desk setup.

• Hybrid work model, allowing for a blend of office and remote work.

• Participation in a bicycle plan (Fietsplan).

• Daily shared team lunches.

• 25 vacation days per year.

• Additional days off for public holidays.

Working Hours: Based on a standard 40-hour work week, with the flexibility offered by the hybrid work arrangement.

📝 Enhancement Note: The salary range provided is specific and falls within a mid-level designer bracket for the Netherlands. The 10% bonus after one year is a significant retention incentive. The benefits package is comprehensive, emphasizing work-life balance and employee well-being, which are attractive to creative professionals. The hybrid work arrangement is a key perk.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software (SaaS), specifically focused on automation and management solutions for the recreation and hospitality sector (holiday parks, recreation companies, hotels, rental organizations).

Company Size: The provided data does not explicitly state company size, but the context of a "growing international SaaS brand" and "ambitious team" suggests a dynamic, potentially mid-sized to large organization with global reach.

Founded: Not specified in the provided data.

Team Structure:

• The Creative Brand Designer will be part of the Marketing department.

• Close collaboration is expected with Brand, B2B Marketing, Product Marketing, Content Marketing, Social Media & Community, and Employer Branding teams.

• The role reports into a Marketing Manager, with potential interaction with senior leadership (CCO, Head of Sales & Marketing). Methodology:

• Data-driven approach to marketing and design, aiming for commercial impact.

• Emphasis on collaboration and cross-functional teamwork.

• Openness to experimentation with new technologies, including AI, to drive innovation.

• A culture of shared success and regular team celebrations.

• A hands-on, proactive, and ownership-oriented work ethic is valued.

Company Website: https://jobs.bookingexperts.com

📝 Enhancement Note: Booking Experts operates in the B2B SaaS space, serving the recreation and hospitality industry. The company culture appears to be ambitious, collaborative, and innovation-focused, with a strong emphasis on driving growth and celebrating achievements. The hiring process suggests a structured yet thorough approach to candidate assessment.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level Brand Designer, offering significant ownership and influence over the company's visual identity. It's a critical function within the Marketing department, directly impacting brand perception and communication effectiveness.

Reporting Structure: The role reports to a Marketing Manager and will collaborate across multiple marketing sub-teams. Direct interaction with C-suite executives (CCO, Head of Sales & Marketing) is part of the final interview stage, indicating the strategic importance of the role.

Operations Impact: The Creative Brand Designer's work directly influences brand recognition, market positioning, customer engagement, and employer attractiveness. Their contributions are crucial for translating business strategy into tangible visual assets that drive commercial objectives and support company growth.

Growth Opportunities:

• Skill Advancement: Deepen expertise in brand strategy, visual storytelling, and campaign conceptualization. Opportunity to become a subject matter expert in AI-driven design workflows and tools.

• Leadership Potential: Potential to grow into a Senior Brand Designer or Art Director role, leading creative projects or managing junior designers as the team expands.

• Cross-functional Exposure: Gain broad experience by working across various marketing disciplines, understanding their strategic needs and how design supports them.

• Strategic Influence: Contribute to shaping the international visual direction of a growing SaaS brand, with the potential to visibly influence global market perception.

📝 Enhancement Note: The role offers substantial growth potential beyond core design tasks, emphasizing strategic contribution and leadership within the creative function. The company's growth trajectory suggests ample opportunities for career progression and skill development in a dynamic environment.

🌐 Work Environment

Office Type: The hybrid work arrangement suggests a modern office environment designed for collaboration, complemented by remote work flexibility.

Office Location(s): The primary office locations are Enschede and Zwolle, both in the Overijssel region of the Netherlands.

Workspace Context:

• A collaborative office space conducive to teamwork and idea exchange, especially given the daily team lunches.

• Provision of modern work equipment (MacBook, large monitor, standing desk) ensures a comfortable and productive workspace.

• Opportunities for direct interaction with marketing colleagues from diverse disciplines, fostering a dynamic creative atmosphere.

• The hybrid model allows for focused individual work at home and collaborative sessions in the office.

Work Schedule: The role is full-time, likely adhering to standard Dutch working hours, with a 40-hour work week. The hybrid arrangement offers flexibility in structuring the work week between office and remote days.

📝 Enhancement Note: The hybrid model is a key feature, offering a balance between in-office collaboration and remote flexibility. The provision of high-quality equipment underscores the company's commitment to employee comfort and productivity.

📄 Application & Portfolio Review Process

Interview Process:

1. Application Submission: Submit application along with a portfolio.

2. Initial Screening (HR): A first meeting with HR to assess mutual fit.

3. Marketing Manager Interview: Deeper discussion on experience, creative vision, and role within the marketing team.

4. Portfolio & Creative Case Review: Collaborative review of the candidate's portfolio, followed by a creative case study exercise. The focus will be on the candidate's ideas, choices, and creative process, not just the final outcome.

5. Final Interview (CCO & Head of Sales & Marketing): Discussion on collaboration, international ambitions, and strategic alignment.

6. Offer: Job offer extended.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate conceptual thinking, brand development, campaign execution, and digital design skills. Tailor the selection to highlight experience relevant to B2B SaaS and international markets.

• Showcase Process: For each project, clearly articulate the brief, your strategic approach, ideation process, design choices, and the rationale behind them. Use visuals to illustrate key stages of development.

• Highlight Impact: Where possible, include metrics or outcomes that demonstrate the commercial or brand impact of your designs.

• Emphasize AI & Innovation: If you have experience with AI tools or innovative workflows, showcase these with clear explanations of how they enhanced the creative process or outcome.

• Prepare for Case Study: Be ready to tackle a creative challenge that requires conceptual thinking, problem-solving, and visual execution. Focus on articulating your thought process and decision-making.

Challenge Preparation:

• Understand Booking Experts' current brand and market positioning.

• Be prepared to discuss how you would approach a specific design challenge relevant to B2B SaaS marketing or brand development.

• Practice articulating your creative process and decision-making clearly and concisely.

• Be ready to discuss your experience with AI tools and how you see them benefiting a brand like Booking Experts.

📝 Enhancement Note: The interview process is multi-stage and thorough, emphasizing both creative capability and strategic alignment. The portfolio review and creative case study are critical components, with a strong focus on the candidate's thought process and problem-solving skills, especially concerning AI and modern design methodologies.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Advanced proficiency is required.

• Adobe Creative Suite:

  • Illustrator: For vector graphics, logos, and illustrations.
  • Photoshop: For image manipulation, digital painting, and web graphics.
  • InDesign: For layout design, brochures, and marketing collateral.

• AI Creative Tools: Explicitly mentioned as a tool for experimentation and enhancement. Examples include:

  • Figma AI

  • Adobe Firefly

  • Midjourney

  • ChatGPT (likely for ideation or text-based asset generation) Analytics & Reporting: While not directly a design tool, the role requires understanding how design impacts performance. Familiarity with analytics platforms that track engagement with visual assets would be beneficial.

CRM & Automation: Not directly relevant to the designer's primary tools, but awareness of how design assets are deployed through marketing automation or CRM systems could be advantageous.

📝 Enhancement Note: Proficiency in Figma and the core Adobe Creative Suite is non-negotiable. The emphasis on AI tools indicates that candidates should be comfortable exploring and integrating new technologies into their design process.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing original ideas and the willingness to explore new design techniques, including AI.

• Brand Stewardship: Commitment to maintaining and elevating the visual identity of Booking Experts.

• Collaboration: Working effectively with diverse marketing teams to achieve common goals.

• Impact-Driven Design: Creating designs that are not only aesthetically pleasing but also contribute to commercial and strategic objectives.

• Proactivity & Ownership: Taking initiative, challenging existing norms, and owning creative processes from start to finish.

• Continuous Improvement: Regularly seeking ways to enhance design quality, efficiency, and relevance.

Collaboration Style:

• Highly collaborative, working closely with Brand, Content, Product, Social Media, and Employer Branding teams.

• Open communication and willingness to provide and receive constructive feedback.

• A team-oriented approach where successes are shared and celebrated.

• The daily team lunch fosters informal interaction and strengthens team cohesion.

📝 Enhancement Note: The company values a proactive, collaborative, and innovative culture. Designers are expected to be strategic thinkers who drive brand evolution and contribute to business success through their creative work, embracing new technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Commercial Goals: Effectively translating strategic business objectives into visually compelling designs that also resonate with target audiences and drive conversions.

• Maintaining Brand Consistency Across Diverse Applications: Ensuring a unified visual identity across numerous marketing channels, campaigns, and international markets.

• Rapidly Evolving Design Landscape: Staying current with design trends, new technologies (especially AI), and best practices to maintain a competitive edge.

• Managing Multiple Stakeholder Needs: Collaborating effectively with various marketing disciplines, each with their own priorities and perspectives.

Learning & Development Opportunities:

• Deepen Brand Strategy Expertise: Gain in-depth experience in shaping and evolving a B2B SaaS brand's visual identity on an international scale.

• Master AI in Design: Become proficient in leveraging AI tools for ideation, asset generation, and workflow optimization, positioning as a leader in innovative design practices.

• Cross-functional Skill Development: Broaden understanding of marketing strategy, product marketing, content creation, and employer branding through close collaboration.

• Career Progression: Path towards senior design roles, art direction, or specialized creative leadership within the growing marketing team.

📝 Enhancement Note: The role presents opportunities to tackle complex brand challenges and develop cutting-edge skills in AI-driven design, offering significant professional growth within a dynamic company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a visual concept for an international B2B SaaS marketing campaign, considering our target audience and business goals?" (Focus on process, ideation, and strategic alignment).

• "Describe a time you successfully challenged an existing creative choice or brief. What was your reasoning, and what was the outcome?" (Demonstrates proactivity and strategic thinking).

• "How do you ensure brand consistency across multiple touchpoints and platforms, especially in a global context?" (Tests understanding of brand stewardship and execution).

• "What are your thoughts on using AI tools in brand design? Can you share an example of how you've used or experimented with them, and what benefits you see?" (Assesses curiosity, adaptability, and forward-thinking approach). Company & Culture Questions:

• "What excites you about Booking Experts and our mission within the recreation/hospitality tech industry?" (Shows genuine interest and research).

• "How do you see your role contributing to our company's overall growth and international ambitions?" (Connects design work to business objectives).

• "Describe your ideal collaborative environment within a marketing team." (Assesses cultural fit and teamwork). Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type or chronologically. For each project, prepare a brief narrative covering: the challenge/brief, your role, your creative process (ideation, concept development, execution), the tools used (especially Figma, Adobe Suite, AI), and the outcome/impact.

• Highlight Process: Focus on the "why" and "how" behind your designs. Be ready to discuss your decision-making, problem-solving, and any iterations or pivots you made.

• Demonstrate AI Integration: Clearly explain where and how you've used AI tools. Discuss the advantages gained (speed, new ideas, quality) and any limitations or ethical considerations you considered.

• Engage and Discuss: Treat the portfolio review as a conversation. Be open to questions and discussions about your work, and be prepared to elaborate on specific aspects.

📝 Enhancement Note: Candidates should prepare to articulate their creative process in detail, especially concerning AI integration and strategic alignment with business goals. Demonstrating a proactive, collaborative, and growth-oriented mindset will be key.

📌 Application Steps

To apply for this Creative Brand Designer position:

• Click the apply button on the job posting and submit your application.

• Portfolio Customization: Ensure your portfolio is up-to-date, showcases your best work relevant to brand identity, digital campaigns, and conceptual design, and highlights your experience with Figma, Adobe Creative Suite, and AI tools.

• Resume Optimization: Tailor your resume to emphasize your 3+ years of experience, specific design skills (Figma, Adobe Suite), experience in B2B/SaaS if applicable, and any experience with AI or modern creative workflows. Quantify achievements where possible.

• Prepare Your Narrative: Be ready to discuss your creative process, your understanding of brand strategy, and how you translate business objectives into impactful visuals. Prepare specific examples for your portfolio walkthrough.

• Company Research: Familiarize yourself with Booking Experts, their products, target market, and current brand presence. Understand their values and ambitions to articulate your cultural fit and strategic contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.