Corporate Brand Designer

📍 Job Overview

Job Title: Corporate Brand Designer

Company: Atwell, LLC

Location: Atwell, Western Australia, Australia

Job Type: Full-Time

Category: Brand Design / Marketing Operations

Date Posted: April 15, 2026

Experience Level: 2-5 Years

Remote Status: Remote OK (United States)

🚀 Role Summary

• Support brand execution and visual communication strategies for a leading consulting, engineering, and construction services firm.

• Design compelling branded materials for proposals, SOQs, and client pursuits, with a focus on the Architecture, Engineering, and Construction (AEC) industry.

• Translate complex technical information into clear, visually engaging layouts, infographics, and presentation assets.

• Ensure consistent application and evolution of brand standards across all internal and external touchpoints to strengthen brand identity and client engagement.

📈 Primary Responsibilities

• Design and produce high-quality branded materials for proposals, Statements of Qualifications (SOQs), and client pursuits within the AEC sector.

• Translate complex technical content (engineering, land development, infrastructure, energy projects) into clear, visually compelling layouts and graphics.

• Create and refine proposal templates, infographics, maps, and presentation materials that enhance readability and communicate win themes effectively.

• Support business development activities through polished, deadline-driven design execution for active client pursuits.

• Develop creative assets for internal and external communications, including presentations, digital campaigns, and marketing collateral.

• Ensure consistent application of Atwell’s brand standards across all deliverables, business lines, and marketing initiatives.

• Maintain and evolve brand templates, particularly those utilized for proposals and technical documentation, to reflect current best practices and company strategy.

• Organize and manage digital asset libraries, including project imagery, reusable graphics, and brand assets.

• Collaborate with proposal managers, technical staff, and marketing partners to align messaging and visual strategies.

• Conduct periodic audits of proposal and marketing materials to ensure brand and quality consistency, identifying areas for improvement.

• Incorporate feedback quickly and effectively, especially under tight proposal deadlines, to deliver high-impact visual solutions.

📝 Enhancement Note: This role is positioned as a Corporate Brand Designer, emphasizing its strategic importance in shaping the company's visual identity and its direct impact on business development and client engagement within the AEC industry. The responsibilities highlight a blend of creative execution and strategic brand management, with a strong emphasis on proposal support, a critical function in the consulting and engineering sectors.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Marketing, Visual Communications, or a related field.

Experience: 1-3+ years of experience in the Architecture, Engineering, and Construction (AEC) industry or supporting professional services firms (engineering, consulting, construction, or related fields). Proven experience supporting proposal development, SOQs, or business development materials is essential.

Required Skills:

• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop).

• Strong understanding of layout design, typography, and visual hierarchy, with a focus on long-form, content-heavy documents.

• Ability to translate complex technical information into clear, compelling visuals for a non-technical audience.

• Highly detail-oriented with strong organization and time management skills.

• Comfort working in fast-paced, deadline-driven environments, particularly during proposal cycles.

Preferred Skills:

• Experience with data visualization or infographic creation.

• Familiarity with project management tools.

• Basic understanding of AEC industry terminology and project types.

• Experience with digital asset management (DAM) systems.

• Ability to work independently and as part of a remote team.

📝 Enhancement Note: The experience requirement specifically calls out the AEC industry or supporting professional services, indicating a need for a designer who can quickly grasp the nuances of technical projects and client pursuits in this sector. The emphasis on InDesign for long-form documents and the ability to translate technical content are key indicators of the role's primary focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrates strong proficiency in Adobe Creative Suite, particularly InDesign, Illustrator, and Photoshop.

• Showcases experience in designing for professional services, ideally within the AEC industry or similar technical fields.

• Includes examples of successful proposal graphics, SOQ layouts, infographics, and presentation materials that effectively communicate complex information.

• Highlights the ability to maintain and apply brand guidelines consistently across various collateral types.

Process Documentation:

• Candidates should be prepared to discuss their design process for proposal development, from initial brief to final delivery.

• Examples of workflow management for handling multiple, concurrent design requests and tight deadlines are beneficial.

• Ability to articulate how they ensure brand consistency and quality control in their design output.

• Understanding of how design contributes to the overall win strategy of a proposal.

📝 Enhancement Note: Given the role's focus on proposals and business development within the AEC sector, a portfolio must clearly demonstrate the candidate's ability to handle technical content, adhere to strict deadlines, and produce professional, brand-compliant materials that support client pursuits.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-5 years) and the remote nature of the role within the United States, a competitive salary range for a Corporate Brand Designer would typically fall between $65,000 - $85,000 USD annually. This estimate considers the specialized AEC industry experience and the demand for skilled graphic designers in remote professional services roles.

Benefits:

• Generous Paid Time Off (PTO)

• Paid Parental Leave

• Flexible work schedules

• Tenure Awards with Travel Vouchers

• Competitive Compensation Packages

• Annual Bonuses, Spot Bonuses, and Peer Recognition Awards

• 401K match (1:1 up to 4% of compensation)

• Tuition Assistance

• Student Loan Repayment Assistance

• Paid Licensing/Certification Fees and Renewals

• Financial Rewards for Obtaining Licensure

• Employee Referral Bonuses

• Annual Wellness Reimbursement (Gym memberships, fitness trackers, etc.)

• Dependent Care Match

• Comprehensive Health Insurance (Medical BC/BS, Dental Delta, Vision VSP)

• Family Planning & IVF Benefits

• Pet Insurance

• Health Savings Account (HSA) & Flexible Spending Account (FSA) options

• Employer-paid Long-Term Disability (LTD), Short-Term Disability (STD), and Life Insurance

• Metlife Supplemental Benefits (Accident, Hospitalization, Critical Illness)

• Member Assistance Program (MAP) with counseling, legal, financial, and work/life referral services

Working Hours: The standard workweek is 40 hours, with flexibility often available for remote positions, especially to accommodate different time zones and project deadlines.

📝 Enhancement Note: The provided benefits list is extensive and highly attractive, covering work-life balance, financial well-being, professional development, and comprehensive health coverage. The salary range is an estimate based on typical market rates for a designer with 2-5 years of experience in a remote US-based role within the professional services sector. The mention of flexible work schedules is particularly relevant for a remote designer supporting a national client base.

🎯 Team & Company Context

🏢 Company Culture

Industry: Atwell, LLC operates within the Consulting, Engineering, and Construction Services industry, with a significant focus on real estate & land development and energy markets. This industry context means a strong emphasis on project delivery, client relationships, technical expertise, and business development.

Company Size: With over 2,000 passionate team members across 70+ locations, Atwell is a large, established, yet growing organization. This size suggests a structured environment with established processes but also room for individual impact and growth.

Founded: Atwell was founded with a vision to be a leader in its field, and its continuous growth, evidenced by multiple "Fast 50" and "Best Place to Work" awards, indicates a dynamic and employee-focused culture.

Team Structure:

• The Corporate Brand Designer will likely be part of a centralized marketing or brand team, potentially supporting a larger GTM (Go-To-Market) or business development function.

• This role reports to a Marketing Manager or Director of Marketing, with close collaboration with proposal managers, technical leads, and regional business development teams.

Methodology:

• Data-driven approaches are likely employed in marketing and business development, meaning design decisions should consider how they contribute to measurable outcomes like proposal win rates or brand perception.

• Workflow planning and optimization are crucial, especially given the fast-paced nature of proposal cycles and the need for efficient design production.

• Automation and efficiency practices are valued, though more in the context of design workflows and asset management rather than specific software automation tools for this role.

Company Website: https://www.atwell.com/

📝 Enhancement Note: The company's awards highlight a strong culture of employee satisfaction and growth, which is a significant draw for potential candidates. The description of Atwell as a "bold leader" and its diverse project portfolio suggests an environment that values innovation and client success, which the brand designer will help visually represent.

📈 Career & Growth Analysis

Operations Career Level: This role is at an early to mid-career level for a specialized designer. It offers a solid foundation in corporate branding, proposal design, and working within a specific industry (AEC). The "2-5 years" experience level suggests a role where the individual is expected to contribute independently but also has room to grow and learn.

Reporting Structure: The Corporate Brand Designer will likely report to a Marketing Manager or Director of Marketing. They will work closely with proposal managers, technical teams, and business development professionals. This structure allows for visibility to senior leadership and cross-functional teams.

Operations Impact: While not a direct "operations" role in the traditional sense (like RevOps or SalesOps), this position has a significant indirect impact on operational efficiency and revenue generation. By creating compelling proposals and marketing materials, the designer directly supports business development efforts, influences client perception, and contributes to the company's ability to win new projects and contracts. Strong brand execution can streamline marketing efforts and ensure consistent messaging, positively impacting operational workflows.

Growth Opportunities:

• Specialization: Deepen expertise in AEC industry branding, proposal design, and technical visual communication.

• Leadership: Potentially move into a Senior Brand Designer role, leading design projects or mentoring junior designers.

• Broader Marketing: Transition into a broader marketing role, leveraging design skills and industry knowledge.

• Process Improvement: Take ownership of evolving brand templates, digital asset management, and design workflows.

• Cross-functional Exposure: Gain deeper understanding of engineering, construction, and land development processes, enabling more impactful design solutions.

📝 Enhancement Note: This role is crucial for the Go-To-Market strategy of Atwell, LLC. The designer's output directly influences the company's ability to secure new business, making it a vital, albeit non-traditional, "operations" support role that contributes to revenue growth and operational efficiency through clear communication and brand consistency.

🌐 Work Environment

Office Type: This is a remote position, offering flexibility and the ability to work from anywhere within the United States. This setup is ideal for individuals who thrive in independent work environments and can manage their time effectively without direct, in-person supervision.

Office Location(s): While the role is remote, the company has a strong national presence with 70+ locations across the U.S. This implies a distributed team structure and a need for strong virtual collaboration tools and practices. The headquarters are likely in Atwell, Western Australia, but the remote position is US-based.

Workspace Context:

• The remote work environment necessitates strong reliance on digital collaboration tools (e.g., Slack, Teams, email, video conferencing) for communication and project management.

• Access to necessary design software (Adobe Creative Suite) and a reliable internet connection is paramount.

• The workspace should facilitate focused, independent work, enabling the designer to concentrate on detailed design tasks and meet tight deadlines.

• Opportunities for virtual team meetings, brainstorming sessions, and feedback exchanges will be crucial for integration and collaboration.

Work Schedule: Standard full-time hours (approximately 40 hours per week) are expected. While the role is remote, flexibility in scheduling may be available, particularly to accommodate urgent proposal deadlines or to align with team members in different time zones. However, core availability for team collaboration will be important.

📝 Enhancement Note: The remote nature of this role is a significant aspect. It requires a high degree of self-discipline, proactive communication, and proficiency with remote collaboration technologies. The "United States" remote location implies that candidates must be legally authorized to work in the US.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review applications and resumes to assess basic qualifications and experience.

2. Portfolio Review: Candidates will be asked to submit a portfolio showcasing relevant design work. This is a critical step where the quality, relevance, and impact of past projects will be evaluated.

3. Hiring Manager Interview: A more in-depth discussion with the hiring manager, focusing on design philosophy, experience in AEC/proposal design, problem-solving skills, and cultural fit.

4. Design Challenge/Case Study (Potential): Candidates may be given a small design task or asked to walk through a specific portfolio piece in detail, explaining their process, rationale, and the outcomes. This could involve translating a technical concept or developing a visual theme for a mock proposal section.

5. Final Interview: Possibly with a senior marketing leader or department head to discuss career aspirations and overall alignment with Atwell's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize AEC industry work, proposal design, and examples demonstrating technical-to-visual translation.

• Showcase Process: For each project, briefly explain the objective, your role, the challenges, your design process, the tools used, and the results or impact.

• Highlight Key Skills: Ensure your portfolio clearly demonstrates proficiency in InDesign, Illustrator, Photoshop, layout design, typography, and brand consistency.

• Quantify Impact: If possible, include metrics or qualitative feedback on how your designs contributed to proposal success or business objectives.

• Professional Presentation: Organize your portfolio cleanly, whether it's a PDF or a personal website. Ensure all links are active and visuals are high-resolution.

Challenge Preparation:

• Understand the AEC Context: Familiarize yourself with common AEC project types, terminology, and the typical structure of proposals and SOQs.

• Practice Technical Translation: Be ready to articulate how you would take a piece of technical text (e.g., an engineering description) and turn it into a clear infographic or visual element.

• Brand Consistency: Be prepared to discuss how you ensure brand consistency, especially when working with multiple teams or on diverse project types.

• Time Management: If given a design challenge, be mindful of the provided timeline and focus on delivering a polished, well-reasoned solution rather than an overly complex one.

📝 Enhancement Note: The emphasis on a portfolio review and potential design challenge indicates that practical design skills and industry-specific experience are paramount. Candidates should be prepared to demonstrate not just creative talent but also the ability to apply it effectively within a business development context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Adobe InDesign: Essential for creating layouts for proposals, SOQs, and long-form documents. Proficiency in template creation and management is key.
  • Adobe Illustrator: Crucial for creating vector graphics, logos, icons, maps, and infographics.
  • Adobe Photoshop: Used for image editing, retouching, and creating raster-based graphics.

• Microsoft Office Suite:

  • PowerPoint: For creating presentations and potentially integrating design elements into client-facing decks.
  • Word: Understanding how to format documents and integrate graphics created in Adobe Suite.

Analytics & Reporting:

CRM & Automation:

• Familiarity with how design assets are stored and accessed within a Digital Asset Management (DAM) system would be advantageous.

• Understanding of basic project management tools (e.g., Asana, Trello, Microsoft Project) for tracking design tasks and deadlines.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite, particularly InDesign, is non-negotiable for this role. The ability to integrate designs into Microsoft Office formats for proposals and presentations is also a critical requirement.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality design work, especially under pressure, reflecting Atwell's reputation for excellence in its services.

• Collaboration: Working effectively with diverse teams—technical staff, proposal managers, marketing—to achieve common goals.

• Client Focus: Understanding that design serves a purpose—to win business, communicate value, and strengthen client relationships.

• Brand Integrity: Upholding and advancing Atwell's brand standards across all visual communications.

• Innovation & Improvement: Continuously looking for ways to enhance design processes, templates, and visual storytelling.

Collaboration Style:

• Proactive Communication: Essential for a remote role, involving regular updates, seeking clarification, and sharing progress.

• Feedback Integration: Ability to receive and incorporate constructive criticism from stakeholders to refine designs.

• Cross-functional Understanding: Demonstrating an effort to understand the needs and perspectives of technical and business development teams.

• Team Support: Contributing to a positive and productive remote team environment, sharing knowledge and best practices.

📝 Enhancement Note: Atwell's emphasis on being a "bold leader" and its multiple "Best Place to Work" awards suggest a culture that values both high performance and a supportive, collaborative environment. The designer will need to embody these values in their daily work, especially in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: The primary challenge will be to distill intricate engineering and technical information into easily understandable and visually appealing graphics.

• Fast-Paced Proposal Cycles: Meeting tight deadlines for proposals requires exceptional time management, prioritization, and the ability to produce high-quality work under pressure.

• Maintaining Brand Consistency Across a Large Organization: Ensuring that brand standards are applied uniformly across numerous business lines and locations, especially in a remote setting, can be difficult.

• Remote Collaboration: Effectively collaborating and building relationships with distributed teams without consistent in-person interaction.

Learning & Development Opportunities:

• Industry Specialization: Gaining deep expertise in the visual communication needs of the AEC industry.

• Advanced Design Techniques: Developing skills in areas like data visualization, complex infographic design, and dynamic presentation design.

• Brand Strategy: Contributing to the evolution of Atwell's brand guidelines and visual identity system.

• Project Management: Enhancing project management skills to handle multiple design projects concurrently.

• Cross-functional Acumen: Broadening understanding of engineering, land development, and energy project lifecycles.

📝 Enhancement Note: The challenges are typical of a corporate designer role in a large, technical firm. The growth opportunities are significant, allowing for specialization and potential career advancement within the company's marketing or brand functions.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a complex proposal document from start to finish. How do you handle technical information?"

• "How do you ensure brand consistency when working with multiple stakeholders or across different project types?"

Company & Culture Questions:

• "What do you know about Atwell, LLC and the AEC industry?"

• "How do you approach collaboration in a remote environment, especially with technical teams?"

Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, frame it as a narrative: the problem, your solution, and the results.

• Highlight AEC Relevance: Explicitly point out elements that showcase your understanding of the AEC industry or your ability to design for technical clients.

• Demonstrate Process: Be ready to discuss your design decisions, software usage, and how you incorporated feedback.

• Focus on Impact: Emphasize how your designs contributed to proposal success, enhanced brand perception, or improved communication clarity.

📝 Enhancement Note: Candidates should prepare to discuss specific examples that showcase their ability to handle technical content, work under pressure, and collaborate effectively in a remote setting. The interview will likely assess both design skills and strategic thinking relevant to business development.

📌 Application Steps

To apply for this Corporate Brand Designer position:

• Submit your application through the provided job portal link.

• Customize your Resume: Tailor your resume to highlight experience in the AEC industry, proposal design, and proficiency with Adobe Creative Suite. Quantify achievements where possible (e.g., "supported X number of proposals," "contributed to Y% increase in proposal win rate through design").

• Curate Your Portfolio: Ensure your portfolio prominently features relevant AEC industry designs, proposal layouts, infographics, and examples of brand consistency. Be prepared to discuss your process and impact for each piece.

• Prepare for Remote Collaboration: Familiarize yourself with common remote work tools and be ready to discuss how you manage communication and productivity in a distributed team environment.

• Research Atwell: Understand Atwell's services, market position, and recent awards to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.