Content Marketing Designer (m/w/d)

📍 Job Overview

Job Title: Content Marketing Designer (m/w/d)

Company: raphael GmbH

Location: Germany

Job Type: FULL_TIME (Part-time, 20 hours/week with potential for full-time)

Category: Marketing Operations / Content Strategy & Design

Date Posted: 2026-08-20

Experience Level: Entry-level to Junior (0-2 years, with emphasis on demonstrated skill over linear career path)

Remote Status: 100% Remote

🚀 Role Summary

• This role is pivotal in building and scaling content operations for a digital B2B company, offering significant design and strategic input from the ground up.

• You will be responsible for translating complex B2B topics into engaging visual content that drives lead generation and informs target audiences.

• The position requires a blend of creative design skills and a foundational understanding of marketing principles, with a focus on measurable outcomes.

• You will play a key role in evolving the company's digital presence by creating and optimizing content across web, social media, and various lead magnet formats.

📝 Enhancement Note: This role is positioned as an opportunity to build and shape content operations from an early stage, rather than managing existing complex systems. The emphasis is on a proactive, "build-from-scratch" mentality, which is a significant differentiator for operations-minded candidates.

📈 Primary Responsibilities

• Develop and design high-quality content assets for complex B2B topics, including website content (service pages, blog articles, case studies), whitepapers, and checklists.

• Create visually compelling digital creatives for brand and performance marketing campaigns, including infographics and social media visuals.

• Maintain and optimize the company's TYPO3 website, including the design and implementation of landing pages for lead generation.

• Design and publish engaging content for social media platforms like Instagram and Facebook, ensuring brand consistency.

• Support CRM and marketing automation processes through effective content design and delivery, contributing to lead nurturing and conversion optimization.

• Produce simple, short videos for social media, demonstrating versatility in content formats.

• Ensure a consistent and evolving corporate design across all digital channels.

• Analyze content performance and derive optimization measures in collaboration with the Marketing Lead.

📝 Enhancement Note: The responsibilities highlight a direct link between content creation and marketing objectives (lead generation, conversion), indicating a need for a candidate with a strong GTM (Go-To-Market) perspective, even within a design-focused role.

🎓 Skills & Qualifications

Education: No specific degree required; emphasis is on demonstrated skills and portfolio quality.

Experience: Experience with design tools and a foundational understanding of marketing principles are key. The company values practical application and willingness to learn over a rigid career path.

Required Skills:

• Proficiency with design tools such as Canva, Midjourney, or Adobe Creative Cloud.

• Experience with AI tools for research, text, image generation, or design.

• Strong understanding of visual communication principles and their application in marketing.

• Ability to translate complex B2B concepts into accessible and engaging visual content.

• Experience in creating content for B2B target audiences.

• Familiarity with social media platforms (Instagram, Facebook) for content distribution.

• Basic video editing skills for social media content.

• A proactive and self-driven approach to work, with the ability to manage tasks independently within agreed frameworks.

• Constructive approach to feedback and collaborative idea development. Preferred Skills:

• Experience with TYPO3 content management system.

• Familiarity with LinkedIn marketing and performance marketing concepts.

• Experience with Google Analytics 4 for performance tracking.

• Previous work with marketing automation systems like HubSpot.

• Understanding of CRM functionalities and their integration with marketing efforts.

• Knowledge of corporate design principles and brand asset management.

📝 Enhancement Note: The "What you don't need to bring" section is a critical signal for operations candidates. It suggests that while core design and marketing understanding are essential, the company is willing to invest in training and development for individuals who demonstrate strong potential and a willingness to learn specific tools and methodologies. This opens the door for candidates with transferable skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a range of design projects that demonstrate an understanding of marketing objectives and target audiences.

• Include examples of content designed for B2B contexts, such as website pages, blog graphics, whitepapers, or social media visuals.

• Highlight projects where design decisions were driven by a specific marketing goal (e.g., lead generation, brand awareness).

• Demonstrate proficiency with at least one major design tool (Canva, Adobe Creative Cloud, etc.) and ideally, experience with AI-assisted design tools.

• Include work samples that illustrate an ability to adapt to a corporate brand identity. Process Documentation:

• Portfolio pieces should ideally reflect an understanding of content workflow, from brief to final asset.

• Demonstrate an ability to iterate on designs based on feedback, showcasing a collaborative process.

• Where possible, include metrics or insights on the performance of designed content (e.g., engagement rates, conversion metrics for landing pages).

📝 Enhancement Note: The emphasis on "work samples, own projects, or content you are particularly proud of" suggests that a well-curated portfolio demonstrating practical application and creative problem-solving is more important than formal process documentation. The company is looking for output and impact.

💵 Compensation & Benefits

Salary Range: As this is a part-time (20 hours/week) role in Germany, with potential for full-time, and considering the entry-level to junior experience level, a likely annual salary range for a full-time equivalent would be between €35,000 - €50,000 gross per year. For the part-time 20-hour week, this would translate to approximately €17,500 - €25,000 gross annually.

Benefits:

• Flat hierarchies promoting direct impact and visibility.

• Flexible working hours to accommodate work-life balance.

• 100% Remote work flexibility, allowing for a work environment tailored to individual needs.

• Provision of a MacBook with full equipment to ensure effective work setup.

• Investment in professional development, including conferences, training, and certifications to support career growth.

• Opportunity to shape content operations from an early stage.

Working Hours: 20 hours per week, flexible. There is a perspective for a full-time position.

📝 Enhancement Note: Salary estimation for Germany is based on typical market rates for junior graphic designers/content creators with a marketing focus in the B2B tech/software sector, adjusted for a part-time role. The benefits listed are directly from the job description, emphasizing the company's investment in employee growth and flexible work arrangements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital solutions and custom software development. The company has over 25 years of experience in developing digital platforms, portals, and bespoke software. This B2B focus implies a need for content that addresses business challenges and demonstrates technical expertise.

Company Size: As an "Mittelstand" company (implied by GmbH and 25+ years of operation), likely medium-sized, fostering a culture of agility and direct impact. The job description mentions "flat hierarchies" and "real team culture."

Founded: Over 25 years ago, indicating stability and a proven track record in the digital solutions market.

Team Structure:

• The role reports directly to the Marketing Lead, suggesting a close working relationship and direct guidance.

• The marketing team likely collaborates closely with development and sales teams to understand complex technical topics and translate them into marketable content.

• The "build from scratch" aspect of the content stack implies an opportunity to influence team processes and structure. Methodology:

• Data-Driven Content Strategy: The role emphasizes creating content that informs, persuades, and generates leads, implying a data-informed approach to content creation and optimization.

• Agile Development & Design: The mention of "pragmatic and reliable" work, along with the ability to "start from zero," suggests an agile approach to content production and design.

• Continuous Improvement: A focus on "deriving optimization measures" and "further developing ideas" indicates a culture of ongoing improvement and learning.

Company Website: https://raphael-gmbh.de

📝 Enhancement Note: The company's long history in digital solutions suggests a mature but potentially evolving marketing function. The "build from scratch" aspect for content operations indicates a strategic investment in this area, offering a unique opportunity for the hired individual.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at an entry-level to junior level within the content marketing and design spectrum. However, its "build from scratch" nature provides a unique opportunity for rapid growth and influence, akin to a foundational role in a burgeoning operations function. The emphasis is on developing skills and taking on more responsibility as the content stack matures.

Reporting Structure: Directly to the Marketing Lead, ensuring clear guidance and mentorship. This direct line allows for quick feedback loops and a focused development path.

Operations Impact: The role directly impacts lead generation and customer engagement by creating content that educates and persuades B2B clients. Its success contributes to the overall GTM strategy by providing compelling marketing collateral and supporting sales enablement.

Growth Opportunities:

• Skill Expansion: Opportunity to become proficient in a wider range of design tools, AI applications, and marketing automation platforms (HubSpot, Google Analytics).

• Strategic Input: As the content stack is built, there's a chance to influence content strategy, process definition, and tool selection.

• Career Progression: Potential to grow into a full-time role, and with demonstrated success, potentially lead content design initiatives or specialize further in areas like performance marketing design or video content.

• Cross-functional Learning: Exposure to B2B software development, sales processes, and broader marketing strategies.

📝 Enhancement Note: The "perspective for full-time" and the "build from scratch" opportunity are key growth indicators. This isn't just a design job; it's an opportunity to build operational processes within content marketing.

🌐 Work Environment

Office Type: 100% Remote. This indicates a distributed workforce where collaboration and communication are primarily digital.

Office Location(s): Germany. While remote, the role is based within Germany, implying potential for occasional in-person meetings if mutually agreed upon, though the primary mode of operation is remote.

Workspace Context:

• Digital Collaboration: Expect to use various online tools for communication, project management, and asset sharing. Proficiency in asynchronous communication will be beneficial.

• Tools & Technology: Access to a MacBook with full equipment provided. The role requires familiarity with design software, AI tools, and potentially CMS/marketing automation platforms.

• Team Interaction: Although remote, the culture emphasizes "real team culture" and collaborative development of ideas, suggesting regular virtual team interactions and open communication channels.

Work Schedule: Part-time, 20 hours per week, with flexible scheduling. This allows for a good work-life balance and requires strong self-management to achieve objectives within the allocated hours.

📝 Enhancement Note: The 100% remote nature, combined with flexible hours, requires a candidate with excellent self-discipline, time management skills, and a proactive approach to communication and collaboration within a virtual environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your application, focusing on your portfolio and demonstrated skills relevant to content design and marketing.

• Portfolio Presentation: A key stage will involve presenting your work samples, explaining your design process, and how your work aligns with marketing objectives. Be prepared to discuss your creative rationale and any measurable impact.

• Skills Assessment: Potential for a practical design task or a discussion around your experience with specific tools (Canva, Adobe, AI tools) and marketing concepts.

• Cultural Fit & Team Interaction: Interviews with the Marketing Lead and potentially other team members to assess your collaborative style, problem-solving approach, and alignment with the company's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in B2B content design, marketing application, and versatility.

• Highlight Marketing Impact: For each project, clearly articulate the marketing objective, your role, the design process, and any results or learnings. Use metrics if available.

• Showcase Tool Proficiency: Include examples demonstrating your use of Canva, Adobe Creative Cloud, Midjourney, or other relevant design/AI tools.

• Explain Your Process: Be ready to discuss your workflow, how you interpret briefs, and how you incorporate feedback. This is crucial for an operations-minded evaluation.

• Tailor to B2B: Emphasize your understanding of B2B audiences and how your designs cater to their needs and drive business outcomes.

Challenge Preparation:

• Design Thinking: Be prepared to discuss how you approach a design challenge from a marketing perspective (e.g., designing a landing page for a specific lead magnet).

• Tool Application: Anticipate questions about your experience with specific tools mentioned, especially AI tools and their practical application in content creation.

• Problem-Solving: Think about how you would visually represent complex technical information or how you would optimize an existing piece of content for better engagement.

📝 Enhancement Note: The company explicitly states that "It is more important to us what you make out of a complex idea than how many programs and platforms you already master." This means that your problem-solving approach, creativity, and understanding of marketing strategy as demonstrated through your portfolio and interview responses will be paramount.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Canva, Midjourney, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, Premiere Pro - expected proficiency varies by tool, but familiarity is key).

• AI Tools: Experience with AI for research, text generation, image creation, or design assistance is highly valued.

• Content Management System (CMS): TYPO3 (experience is a plus, but willingness to learn is essential).

Analytics & Reporting:

• Web Analytics: Google Analytics 4 (GA4) (experience is a plus, understanding its role in performance tracking is important).

• Marketing Automation & CRM: HubSpot (or similar marketing automation systems). Understanding how content integrates with CRM and automation workflows is beneficial.

Collaboration & Project Management:

• Likely uses standard remote collaboration tools (e.g., Slack, Microsoft Teams, project management software).

📝 Enhancement Note: The explicit mention of Canva, Midjourney, Adobe Creative Cloud, AI tools, TYPO3, GA4, and HubSpot indicates the core technology landscape. Candidates should be prepared to discuss their experience with these, or their ability to quickly learn them, framing it within a process-oriented context.

👥 Team Culture & Values

Operations Values:

• Build & Innovate: A strong emphasis on starting from scratch and shaping processes, valuing initiative and a proactive approach to building.

• Pragmatism & Reliability: Working in a structured, pragmatic, and reliable manner is essential for managing workflows and delivering consistent results.

• Marketing-Driven Design: Creating designs that serve a marketing purpose (inform, persuade, generate leads) rather than just aesthetic appeal.

• Continuous Learning: A commitment to learning new topics, applying modern marketing methods, and developing skills.

• Collaborative Spirit: Working constructively with feedback, developing ideas together, and maintaining a strong team culture despite being remote.

Collaboration Style:

• Direct Communication: Reporting to the Marketing Lead suggests a direct and open communication channel.

• Cross-functional Awareness: While the role is design-focused, understanding B2B topics and marketing goals implies collaboration with subject matter experts and marketing strategists.

• Feedback Integration: A willingness to constructively implement feedback and iterate on designs is crucial.

• Asynchronous Collaboration: Given the 100% remote setup, proficiency in asynchronous communication and collaboration tools is important.

📝 Enhancement Note: The company values individuals who are not afraid to start from zero and build. This "builder" mentality is highly prized in operations roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: Establishing content processes, workflows, and a content stack without pre-existing structures requires initiative, organization, and problem-solving skills.

• Translating Technical Concepts: Effectively communicating complex B2B software solutions through design requires a strong ability to understand and simplify technical information.

• Balancing Design & Marketing Objectives: Ensuring that creative output always serves defined marketing goals, such as lead generation and conversion, requires a strategic mindset.

• Remote Collaboration: Maintaining strong communication and team cohesion in a fully remote environment can be challenging but also rewarding.

Learning & Development Opportunities:

• Tool Mastery: Deepen expertise in design tools, AI applications, and potentially CMS/marketing automation systems.

• B2B Marketing Acumen: Develop a sophisticated understanding of B2B marketing strategies, funnel management, and lead generation tactics.

• Content Strategy Development: Contribute to shaping the company's overall content strategy and its operational execution.

• Video Content Creation: Expand skills in producing engaging video content for social media and marketing campaigns.

• Performance Analysis: Learn to interpret analytics (e.g., GA4) to inform design decisions and optimize content performance.

📝 Enhancement Note: The primary challenge is also the greatest opportunity: the chance to build and define operational processes for content creation within a growing company.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a landing page for a new whitepaper on [complex B2B topic] to maximize lead generation?" (Focus on understanding the brief, target audience, CTA, and visual hierarchy).

• "Describe a time you had to simplify a complex idea through design. What was your process?" (Demonstrates problem-solving and communication skills).

• "How do you ensure your designs align with marketing objectives and not just aesthetic preferences?" (Highlights your understanding of GTM and marketing operations). Company & Culture Questions:

• "What interests you about building content operations from the ground up?" (Assess your proactivity and "builder" mindset).

• "How do you approach receiving and implementing feedback on your designs?" (Evaluates your collaborative and iterative process).

• "What are your thoughts on using AI tools in content design and marketing?" (Gauges your awareness of modern tools and technologies). Portfolio Presentation Strategy:

• Tell a Story: For each project, explain the "why" behind your design choices, not just the "what."

• Quantify Impact: If possible, present metrics (e.g., engagement rates, conversion lift) to demonstrate the effectiveness of your work.

• Showcase Process: Briefly walk through your workflow, from brief interpretation to final asset delivery, highlighting any iterative steps or challenges overcome.

• Highlight B2B Relevance: Explicitly connect your designs to B2B marketing goals and target audience needs.

📝 Enhancement Note: Prepare to discuss how you would structure and manage the creation of content assets, demonstrating an understanding of workflow, asset management, and the connection between creative output and business results.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on join.com.

• Portfolio Customization: Tailor your portfolio to highlight your strongest B2B content design work, focusing on projects that demonstrate marketing impact and your ability to translate complex ideas visually. Include examples of using design tools and AI.

• Resume Optimization: Ensure your resume clearly articulates your experience with relevant design tools (Canva, Adobe CC, AI tools) and any exposure to marketing automation, CRM, or CMS platforms. Emphasize your proactive, "builder" mindset and willingness to learn.

• Interview Preparation: Practice articulating your design process, your understanding of marketing objectives, and how you would approach building content operations from scratch. Prepare specific examples of your work and its impact.

• Company Research: Familiarize yourself with raphael GmbH's digital solutions and target markets. Understand their approach to digital transformation and how content design plays a role in their B2B strategy.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.