Content Designer, E-Commerce and Marketing

📍 Job Overview

Job Title: Content Designer, E-Commerce and Marketing

Company: FRANKLIN SPORTS INC

Location: Stoughton, MA, US

Job Type: Full Time Regular

Category: Marketing & Creative Operations

Date Posted: 2026-05-18T18:36:00

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Develops and executes digital-first creative assets that enhance brand storytelling and drive online conversion across multiple digital channels.

• Designs compelling product content and enhanced marketplace assets for platforms like Amazon and Walmart, optimizing for consumer behavior and performance.

• Creates static and animated content, including GIFs and motion graphics, for paid and organic campaigns across social media, email, and digital advertising platforms.

• Collaborates cross-functionally with marketing, eCommerce, and creative teams to ensure cohesive brand presence and deliver engaging digital experiences for a leading sports equipment company.

📝 Enhancement Note: This role bridges creative design with a strong understanding of e-commerce performance marketing, focusing on tangible business outcomes like conversion rates. The emphasis on "digital-first" and "performance-driven creative execution" indicates a need for data-informed design decisions rather than purely aesthetic considerations. The inclusion of AI tools in preferred skills suggests a forward-thinking approach to content creation efficiency.

📈 Primary Responsibilities

• Design and optimize e-commerce storefronts with compelling product storytelling, feature callouts, comparison graphics, and conversion-focused layouts.

• Create static and animated digital content, including GIFs and motion graphics, for paid social ads, organic social assets, email campaigns, and other digital touchpoints.

• Build digital advertising assets optimized for key platforms such as Meta (Facebook/Instagram), TikTok, YouTube, Google, and various retail media networks.

• Develop enhanced product content and specialized marketplace assets for platforms like Amazon A+ and Walmart.com, ensuring compliance with platform standards and maximizing visibility.

• Support product launches by creating cohesive and impactful creative assets across all relevant customer touchpoints, from initial awareness to final purchase.

• Partner with marketing and social media teams to develop creative content that supports broader brand storytelling, campaign performance objectives, and community engagement initiatives.

• Contribute innovative creative ideas that elevate product presentation and enhance the overall customer experience while rigorously maintaining brand consistency.

• Analyze consumer behaviors, competitor content strategies, and emerging digital trends to continuously optimize creative effectiveness and inform future design decisions.

• Perform essential photo manipulation tasks, including retouching, color correction, clipping, and general asset cleanup to ensure high-quality visual output.

• Manage multiple design projects concurrently, maintaining strong attention to detail, adhering to project timelines, and delivering assets by deadline.

📝 Enhancement Note: The responsibilities clearly indicate a focus on direct response creative and e-commerce optimization. The mention of "conversion-focused layouts," "performance-driven creative execution," and analysis of "digital trends to optimize creative effectiveness" points to a role where ROI is a key metric. The need to create assets for "Meta, TikTok, YouTube, Google, retail media, and marketplace platforms" signifies a broad digital advertising and e-commerce ecosystem understanding.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Digital Media, Marketing, or a closely related field.

Experience: 2-5 years of progressive experience in digital design, e-commerce marketing, content development, or a similar creative role, preferably within the consumer goods or sporting goods industry.

Required Skills:

• Expert-level proficiency in Adobe Creative Suite, with a strong emphasis on design and animation tools (e.g., Photoshop, Illustrator, After Effects).

• Proven ability to design and optimize e-commerce focused visual content for digital storefronts, including product storytelling, feature callouts, and conversion-driven layouts.

• Experience creating a variety of digital assets for marketing and advertising, including static images, GIFs, motion graphics, paid social ads, and organic social content.

• Strong understanding of digital consumer behavior, e-commerce platforms, product detail page (PDP) best practices, and the nuances of different digital marketing channels.

• Demonstrated experience in photo manipulation, retouching, color correction, and asset cleanup to ensure high-quality visual output.

• Ability to manage multiple projects simultaneously, maintain meticulous attention to detail, and consistently meet deadlines in a fast-paced environment.

Preferred Skills:

• Experience with After Effects for advanced digital motion design and animation.

• Familiarity with front-end web technologies such as HTML, CSS, and JavaScript, and e-commerce platforms like Shopify.

• Understanding of digital marketplace content standards and best practices for platforms like Amazon and Walmart.

• Knowledge of digital marketing performance metrics and the principles of conversion-focused design.

• Curiosity and familiarity with AI-assisted creative workflows, including content ideation, image generation, asset refinement, and production optimization for digital marketing and e-commerce applications.

• Understanding of social-first creative trends and platform-specific best practices, particularly for emerging platforms.

📝 Enhancement Note: The emphasis on "expert-level proficiency in Adobe Creative Suite with a special emphasis on animation tools" and "After Effects" highlights the importance of motion graphics and dynamic content. The explicit mention of AI tools suggests that candidates familiar with leveraging AI for efficiency in creative tasks will be highly valued. The portfolio requirement is critical and should demonstrate a breadth of digital and e-commerce work.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of digital design projects that demonstrate expertise in e-commerce content creation, including optimized product detail pages, digital storefront elements, and conversion-focused graphics.

• Examples of static and animated digital marketing assets, such as paid social ads, organic social posts, email banners, and GIFs, showcasing an understanding of platform-specific best practices.

• Case studies or project examples that illustrate the ability to translate product features and marketing strategies into compelling visual narratives and drive measurable results (e.g., increased click-through rates, conversion rates, or engagement).

Process Documentation:

• Showcase examples of how you have analyzed consumer behavior, competitor content, and digital trends to inform your design process and optimize creative effectiveness.

• Illustrate your workflow for managing multiple projects, including how you prioritize tasks, collaborate with stakeholders, and ensure timely delivery of high-quality assets.

• Provide examples of how you maintain brand consistency across diverse digital touchpoints and ensure all creative output aligns with overarching brand guidelines and marketing objectives.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application in e-commerce and performance marketing. Candidates should be prepared to show how their designs have directly contributed to business objectives like conversion and engagement, not just aesthetic appeal. The "Process Documentation" section implies a need to articulate the thinking behind the designs, not just present the final output.

💵 Compensation & Benefits

Salary Range: $65,000 - $79,000 annually. This range reflects the company's reasonable expectation for the position, with the final offer dependent on candidate experience, skills, and overall contribution.

Benefits:

• Employee Discounts on Franklin Sports products.

• Comprehensive Retirement Savings Plan: 401K with immediate participation and a 1% match, a 3% safe harbor match, plus a potential 1% profit-sharing contribution after one full calendar year of employment.

• Paid Time Off (PTO): 20 days per year, prorated.

• Paid Holidays: 13 days per year.

• Health, Dental, and Vision Insurance plans available after a 30-day waiting period.

• Company-Paid Insurance: Accidental Death & Dismemberment (AD&D) and Life Insurance (2 times Base Salary).

• Voluntary Insurance Options: Voluntary Life and AD&D, Accident Insurance, Critical Illness Insurance, and Hospital Indemnity Insurance.

• Company-Paid Disability: Short-Term and Long-Term Disability plans.

• Flexible Spending Accounts: Includes a Dependent Care Account Plan with a $680 carry-over option.

• Employee Assistance Program: Includes Employee Life Assistance Plan and Identity Theft Protection Support.

• Tuition Reimbursement program available after the initial waiting period.

Working Hours: Standard full-time hours, typically 40 hours per week, with a hybrid work arrangement.

📝 Enhancement Note: The salary range provided is competitive for a mid-level creative role in the Boston metro area, considering the specified experience level. The benefits package is robust, offering a strong mix of retirement, health, and welfare benefits, which are attractive to professionals seeking long-term employment and stability. The explicit mention of a hybrid option suggests flexibility within the standard working hours.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sporting Goods, Consumer Products, E-Commerce. Franklin Sports operates within the dynamic sports and recreation industry, known for its product innovation, strong brand partnerships (MLB, NBA, NFL, NHL, MLS, USA Pickleball, Nerf), and a family-owned, family-driven ethos. The e-commerce focus highlights a commitment to direct-to-consumer strategies and digital engagement.

Company Size: A medium-sized organization, likely employing between 50-200 individuals based on typical industry structures for established brands with significant retail and e-commerce operations. This size often fosters a collaborative environment with opportunities for cross-functional impact.

Founded: Franklin Sports has a long-standing history, fostering a culture that blends tradition with innovation. This heritage suggests a company that values experience and long-term vision while adapting to modern market demands.

Team Structure:

• The Creative Services team likely consists of designers, copywriters, project managers, and potentially photographers/videographers, working collaboratively to support marketing and e-commerce initiatives.

• This role reports to the Director, Creative Services, indicating a clear reporting line and opportunity for mentorship and strategic guidance within the creative department.

Methodology:

• Data-driven creative development, using consumer insights, competitor analysis, and performance metrics to inform design decisions and optimize content for conversion and engagement.

• Agile and iterative approach to content creation, allowing for flexibility, multiple revisions, and adaptation to creative direction and feedback.

• Emphasis on brand storytelling and consistency, ensuring all digital assets align with Franklin Sports' brand identity and value proposition.

• Focus on efficiency and innovation, leveraging tools and workflows (including preferred AI technologies) to streamline content production and enhance creative output.

Company Website: https://www.franklinsports.com/

📝 Enhancement Note: The company's strong partnerships with major sports leagues and brands like Nerf position it as a significant player in the sports equipment market. The "family owned and family driven" and "#FranklinFam" branding suggest a culture that values employee relationships and a supportive work environment, which can be a significant draw for candidates.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Content Designer, requiring 2-5 years of experience. It signifies a step beyond entry-level design roles, expecting independent contribution and project ownership within the e-commerce and marketing creative sphere. The responsibilities involve strategic application of design principles to achieve business objectives.

Reporting Structure: The Content Designer reports directly to the Director, Creative Services. This structure provides clear guidance, mentorship, and a direct channel for feedback and career development discussions within the creative department.

Operations Impact: The role has a direct impact on revenue generation through optimized e-commerce content, conversion-focused digital advertising, and compelling product storytelling. By enhancing brand presence and driving engagement across digital channels, this position directly contributes to sales performance and market share growth for Franklin Sports.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas such as motion graphics, advanced animation, e-commerce UX/UI design, or performance creative optimization.

• Leadership: Advancement to Senior Content Designer or Creative Lead roles, potentially managing junior designers or leading specific creative projects and campaigns.

• Skill Development: Opportunities to expand knowledge in emerging digital marketing trends, AI-assisted creative tools, and advanced e-commerce platform functionalities through company-sponsored training or external learning resources.

📝 Enhancement Note: The "2-5 years of experience" requirement places this role firmly in the mid-career bracket, offering a good balance of independent contribution and opportunities for professional growth. The direct link between creative output and revenue impact is a key selling point for ambitious operations and creative professionals.

🌐 Work Environment

Office Type: The role is based at the company headquarters in Stoughton, MA, and offers a hybrid work arrangement. This typically means a combination of in-office days for collaboration and on-site meetings, and remote days for focused individual work.

Office Location(s): Stoughton, Massachusetts, USA. This location provides access to the greater Boston metropolitan area's talent pool and amenities.

Workspace Context:

• The Stoughton headquarters likely provides a professional office environment conducive to collaboration, with access to necessary design software and hardware.

• The hybrid model offers flexibility, allowing designers to balance focused work at home with in-person collaboration and team interaction at the office.

• Opportunities for team interaction will be present during in-office days, fostering a sense of community and facilitating spontaneous brainstorming and problem-solving sessions.

Work Schedule: The position is full-time, with standard working hours likely falling within a typical business day (e.g., 9 AM to 5 PM EST), with some flexibility afforded by the hybrid arrangement. Adherence to project deadlines remains paramount.

📝 Enhancement Note: The hybrid arrangement is a significant perk, offering a balance between collaborative synergy and individual focus. Candidates should clarify the expected in-office days with the hiring manager during the interview process.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of applications and portfolios to assess alignment with required skills, experience, and creative style. Candidates with strong portfolios demonstrating relevant e-commerce and digital marketing work will be prioritized.

• Creative Assessment/Challenge: Candidates may be asked to complete a design challenge or present a case study from their portfolio, demonstrating their ability to translate marketing objectives into compelling visual content and their proficiency with design tools. This might involve optimizing existing content or creating new assets for a hypothetical campaign.

• Hiring Manager Interview: A discussion with the Director, Creative Services, focusing on design philosophy, creative process, project management skills, and cultural fit within the team.

• Cross-Functional Interview: Potential interviews with members of the marketing, e-commerce, or product teams to assess collaboration skills and understanding of business objectives.

• Final Interview/Offer: A final discussion, potentially with senior leadership, to confirm fit and extend an offer.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects that showcase e-commerce design, digital marketing assets, and brand storytelling. Prioritize work that demonstrates conversion-focused design and performance.

• Showcase Process: For each project, briefly explain the objective, your role, the challenges faced, your design process (including tools and rationale), and the measurable results achieved.

• Highlight E-commerce & Performance: Specifically include examples of PDP optimizations, digital ads, social media content, or any work that directly impacted conversion rates, engagement, or sales.

• Demonstrate Versatility: Include a mix of static and animated content if possible, and ensure your work reflects an understanding of different digital platforms and their unique requirements.

• Keep it Concise: Provide a clear, easy-to-navigate online portfolio (e.g., website, Behance). Be prepared to walk through key projects during the interview.

Challenge Preparation:

• Understand the Brand: Thoroughly research Franklin Sports, its products, target audience, competitors, and current marketing efforts.

• Focus on Objectives: If given a challenge, ensure your solution directly addresses the stated objectives (e.g., increase click-through rate, improve product page conversion).

• Articulate Your Rationale: Be prepared to explain your design choices, the tools you used, and how your solution aligns with best practices for e-commerce and digital marketing.

• Showcase Tools: If the challenge involves design software, be ready to demonstrate proficiency in Adobe Creative Suite, particularly Photoshop and Illustrator, and potentially After Effects.

📝 Enhancement Note: The interview process emphasizes a practical demonstration of skills through a portfolio review and potential design challenge. Candidates should be ready to articulate the business impact of their creative work and demonstrate a strong understanding of e-commerce performance metrics.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency is required, with a strong emphasis on Photoshop, Illustrator, and After Effects for design, photo manipulation, and motion graphics creation.

• Digital Design Software: Proficiency with industry-standard tools for creating web graphics, social media assets, and e-commerce visuals.

Analytics & Reporting:

CRM & Automation:

• Familiarity with e-commerce platforms (e.g., Shopify) and potentially digital asset management (DAM) systems would be advantageous for understanding content workflows and asset delivery.

📝 Enhancement Note: The core technical requirement is deep expertise in the Adobe Creative Suite, particularly for animation and motion graphics. While direct analytics tool usage might not be the focus, interpreting performance data to inform design is crucial. Familiarity with e-commerce platforms is a strong plus.

👥 Team Culture & Values

Operations Values:

• Passion for Sports: A genuine enthusiasm for sports and an understanding of how sports make life better, aligning with the company's core mission.

• Innovation & Quality: A commitment to bringing innovation and quality craftsmanship to sports products and digital experiences.

• Collaboration & Teamwork: A "team-first" approach, valuing contributions from all levels and fostering a supportive "FranklinFam" environment.

• Data-Driven Creativity: Utilizing consumer insights, competitor analysis, and performance metrics to inform design decisions and optimize creative effectiveness for measurable results.

• Brand Consistency: Upholding a high standard of quality and brand alignment across all creative output.

Collaboration Style:

• Cross-Functional Integration: Actively collaborates with marketing, e-commerce, and other creative team members to ensure seamless execution of campaigns and consistent brand messaging across all digital touchpoints.

• Feedback & Iteration: Open to creative direction and feedback from team members, demonstrating flexibility and adaptability through multiple revisions to achieve optimal results.

• Knowledge Sharing: Willingness to share insights on digital trends, platform best practices, and creative techniques to elevate the team's overall output.

📝 Enhancement Note: The company culture emphasizes a blend of passion for sports, collaborative spirit, and a drive for quality and innovation. The "FranklinFam" identity suggests a close-knit, supportive team environment where individual contributions are valued and teamwork is paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to create visually compelling and brand-aligned content that also meets rigorous performance metrics for conversion and engagement across diverse digital platforms.

• Keeping Pace with Digital Trends: The rapidly evolving landscape of digital marketing, social media, and e-commerce requires continuous learning and adaptation to stay ahead of creative and platform trends.

• Managing Multiple Stakeholders & Projects: Effectively juggling numerous projects with varying deadlines and creative briefs from different departments while maintaining high quality and brand consistency.

• Integrating AI Tools: Successfully incorporating AI-assisted creative workflows into existing processes to enhance efficiency and explore new creative possibilities without compromising quality or originality.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in motion graphics, animation, e-commerce UX/UI, and performance creative through workshops, online courses, and hands-on project experience.

• Industry Engagement: Potential to attend industry conferences, webinars, and training sessions focused on digital marketing, e-commerce design, and creative technology.

• Mentorship: Guidance from the Director, Creative Services, and opportunities to learn from experienced marketing and e-commerce professionals within the company.

📝 Enhancement Note: The role presents a dynamic challenge for creatives who enjoy pushing boundaries while staying grounded in performance data. The emphasis on AI tools points to a company that embraces technological advancements for creative efficiency and innovation.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-converting product detail page graphic for an e-commerce website. What elements are crucial, and how do you measure success?" (Focus on PDP optimization, conversion metrics, and design rationale).

• "How would you approach designing a paid social media ad campaign for a new product launch for Franklin Sports? What platforms would you prioritize, and what creative elements would you emphasize?" (Focus on campaign strategy, platform understanding, and creative execution).

Company & Culture Questions:

• "What excites you about Franklin Sports and our mission to make sports accessible and fun?" (Demonstrate research into company values and industry).

• "How do you approach collaboration with marketing and e-commerce teams to ensure creative aligns with business goals?" (Highlight teamwork, communication, and understanding of business objectives).

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the problem, your solution, and the result. Highlight your role and decision-making process.

• Quantify Impact: Whenever possible, include specific metrics (e.g., % increase in click-through rate, conversion lift, engagement improvement) to demonstrate the business value of your work.

• Showcase Tools & Techniques: Be ready to discuss the specific Adobe Creative Suite tools and techniques you used, and your proficiency with them.

• Address AI Integration: If you have experience or interest in AI tools for creative work, be prepared to discuss how you see them fitting into your workflow or the company’s.

• Be Concise and Engaging: Practice your presentation to ensure it's clear, engaging, and respects the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking, and a results-oriented mindset. Candidates should be ready to discuss their portfolio projects in detail, highlighting both the creative process and the business impact of their work.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the provided ADP recruitment portal link.

• Tailor your Resume: Ensure your resume highlights experience relevant to digital design, e-commerce marketing, content creation, and proficiency with Adobe Creative Suite, using keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant e-commerce and digital marketing projects. Be prepared to showcase static and animated assets, product storytelling examples, and any work that demonstrates conversion optimization.

• Prepare Your Presentation: Practice walking through 2-3 key portfolio pieces, focusing on the objective, your process, the tools used, and the measurable results achieved.

• Research Franklin Sports: Understand the company's brand, product lines, partnerships, target audience, and recent marketing initiatives to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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