Content Designer

📍 Job Overview

Job Title: Content Designer

Company: PepsiCo

Location: Miguel Hidalgo, Distrito Federal, Mexico

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-08

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Design and execute full content projects, including social media graphics, banners, POS materials, internal communications, and presentation decks, ensuring brand consistency and alignment with project objectives.

• Support the development of creative strategies by actively contributing innovative visual ideas and refining concepts in collaboration with senior designers.

• Adapt and version existing assets, digital toolkits, and key visuals across PepsiCo's diverse brand portfolio to meet evolving customer and consumer needs.

• Act as a brand guardian, rigorously upholding brand guidelines across all created and adapted visual content to maintain brand integrity.

• Drive project execution independently and collaboratively, demonstrating strong organizational skills, adaptability, and a sense of urgency to deliver high-quality results within tight deadlines.

📝 Enhancement Note: This role is specifically for a Content Designer within a large CPG (Consumer Packaged Goods) company, PepsiCo. The focus is on visual content creation and adaptation for various marketing and communication channels. While not a direct Revenue Operations, Sales Operations, or GTM role, it requires strong collaboration with marketing and creative teams, which are key stakeholders for GTM functions. The emphasis on brand guardianship, project ownership, and adapting assets highlights the need for process adherence and efficiency, common in operations.

📈 Primary Responsibilities

• Conceptualize and develop creative visual ideas based on specific communication objectives for a wide range of materials.

• Generate innovative Point of Sale (POS), Out-of-Home (OOH) materials, and multimedia graphics that adhere to brand and design standards, supporting all distribution channels, social media, and marketing initiatives.

• Adapt and adjust existing creative assets, including digital toolkits, key visuals, and social media posts, to suit various campaign requirements and regional nuances.

• Develop new POS and Key Visual (KV) designs and concepts when required, demonstrating creative problem-solving and strategic thinking.

• Visually interpret brand concepts, with a strong focus on graphic and motion design principles, to create impactful and engaging content.

• Serve as a brand guardian, ensuring strict adherence to PepsiCo's extensive brand guidelines across all design outputs.

• Take ownership of assigned projects, managing creative execution both independently and as part of a collaborative team.

• Demonstrate detail-orientation, with the ability to prioritize tasks, multitask effectively, and remain organized amidst last-minute requests and evolving business needs.

• Exhibit a high aptitude for learning new design techniques and software, adaptability to business changes, and a strong sense of urgency to drive projects to completion.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role. For operations professionals, understanding how this role supports GTM initiatives is key: the POS, OOH, and social media graphics are direct outputs that influence sales and marketing efforts. The adaptation of assets implies a need for efficient workflow management and asset versioning, relevant to operations.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years of experience in a creative agency setting, with a focus on design, 3D, packaging, or POS projects.

• Experience collaborating with creative teams, whether in an agency or in-house environment.

Required Skills:

• Proficiency in Adobe Creative Suite: Expert-level skills in Photoshop and Illustrator are essential.

• Visual Design Expertise: Demonstrated ability in graphic design, layout, and visual storytelling.

• Brand Guardianship: Strong understanding and application of brand guidelines to ensure visual consistency.

• Adaptability & Urgency: Ability to learn quickly, adapt to changing business needs, and work with a high sense of urgency.

• Fluency in English and Spanish: Essential for communication and execution within the Mexico-based team and potentially with broader LATAM or global teams.

• Microsoft Office Suite: Proficiency in Microsoft Office, particularly PowerPoint for presentations and internal communications.

Preferred Skills:

• Motion Graphics & Video Editing: Experience with After Effects, Premiere, or similar software for motion design and video content.

• 3D Design Software: Familiarity with tools like Blender for 3D rendering and asset creation.

• Client/Stakeholder Collaboration: Proven ability to effectively communicate design concepts and project status to both design and account/marketing teams.

• Independent Work Ethic: Ability to work autonomously with minimal supervision, demonstrating strong self-management.

• Time Management & Organization: Excellent skills in prioritizing, multitasking, and meeting deadlines in a fast-paced environment.

📝 Enhancement Note: The requirement for English and Spanish fluency is critical for roles in Mexico, especially for a multinational like PepsiCo, indicating potential interaction with global teams or broader regional responsibilities. The emphasis on Adobe Creative Suite and preferred motion graphics tools highlights the technical requirements for a visual content role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a diverse range of work across digital design, key visuals (KV), and POS/packaging projects.

• Standout projects that demonstrate creative innovation, problem-solving, and successful execution are highly valued.

• The portfolio should clearly illustrate the candidate's ability to translate communication objectives into compelling visual designs.

Process Documentation:

• While not explicitly stated as a formal requirement, candidates are expected to demonstrate an understanding of design process workflows, from concept to final delivery.

• The ability to articulate how design projects are managed, including timelines, feedback loops, and revisions, will be assessed.

• For operations-minded candidates, highlighting how they ensure efficiency and quality control within their design process will be beneficial.

📝 Enhancement Note: For a design role, the portfolio is the primary "process and systems" artifact. Operations professionals can draw parallels by thinking about how they would document and present their own workflow improvements or system implementations. The emphasis on adapting assets suggests a need for organized asset management and version control, which are operational concerns.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Opportunities for continuous learning and daily development through a wide range of programs.

• Access to internal digital platforms promoting self-learning and skill enhancement.

• Structured development programs aligned with leadership skills.

• Specialized training tailored to the specific role of a Content Designer.

• Learning experiences delivered by both internal and external providers.

• Robust recognition programs for seniority, behavior, leadership, and life events.

• Financial wellness programs designed to support employees in achieving their financial goals.

• A flexibility program to promote work-life balance and adapt working hours to individual lifestyles.

Working Hours:

• The standard working hours are estimated to be 40 hours per week, typical for a full-time role. The flexibility program mentioned may offer some adaptability in scheduling.

📝 Enhancement Note: Salary ranges are estimated based on general market data for Mexico City. The extensive list of benefits provided by PepsiCo is a significant draw and should be considered a key part of the total compensation package. These benefits often support employee well-being and professional growth, which can indirectly impact productivity and engagement—factors relevant to operational efficiency.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / Consumer Packaged Goods (CPG)

Company Size: Large Enterprise (PepsiCo is a global conglomerate with tens of thousands of employees worldwide).

Founded: 1965 (PepsiCo was formed through the merger of Pepsi-Cola and Frito-Lay).

Team Structure:

• The Content Designer will likely be part of a larger Marketing or Creative department.

• This department will include senior designers, art directors, copywriters, and marketing managers.

• Collaboration will extend to brand managers, product marketing teams, and potentially sales enablement teams, depending on the project.

Methodology:

• Data-Driven Creativity: While creative, decisions are informed by consumer insights and brand performance data.

• Brand-Centric Approach: A strong emphasis on maintaining brand integrity and visual identity across all touchpoints.

• Collaborative Innovation: Fostering an environment where ideas are shared and developed collectively to achieve business objectives.

• Agile Execution: The ability to adapt quickly to market changes and consumer trends, requiring flexible workflows.

Company Website: https://www.pepsicojobs.com/

📝 Enhancement Note: PepsiCo's scale means that operational processes and brand governance are highly structured. A Content Designer needs to navigate these structures while still allowing for creative expression. The "data-driven creativity" aspect is crucial for understanding how design choices are evaluated and justified.

📈 Career & Growth Analysis

Operations Career Level: This role is typically considered an individual contributor role at an intermediate level within the creative function. It requires specialized design skills and a solid understanding of brand application.

Reporting Structure: The Content Designer will report to a Creative Manager, Art Director, or Lead Designer. They will collaborate extensively with cross-functional teams, including marketing, product development, and potentially sales enablement.

Operations Impact: While not directly managing operational processes, the Content Designer's work directly impacts GTM (Go-To-Market) strategies by creating compelling visual assets that drive brand awareness, consumer engagement, and ultimately, sales. Their ability to efficiently produce and adapt creative content supports the speed and effectiveness of marketing campaigns.

Growth Opportunities:

• Senior Content Designer/Specialist: Progressing to handle more complex projects, leading smaller design initiatives, or specializing in areas like motion graphics or packaging.

• Art Director: Moving into a role that oversees the visual strategy and direction for campaigns, managing junior designers.

• Creative Lead: Taking on more responsibility for creative strategy, team management, and client/stakeholder relationships.

• Cross-functional Moves: Potential to move into broader marketing roles or roles within brand management, leveraging design expertise.

📝 Enhancement Note: For candidates coming from an operations background, understanding this career path can highlight transferable skills such as process management, efficiency, and stakeholder communication, which are valued even in creative roles. The ability to contribute to GTM effectiveness through visual assets is a key connection point.

🌐 Work Environment

Office Type: The job is located in Miguel Hidalgo, Distrito Federal, Mexico, indicating an on-site role within a PepsiCo office facility. This environment is typically professional, collaborative, and equipped with necessary design tools and resources.

Office Location(s): The specific address provided is BOSQUES DE LOS DURAZNOS NO. 67, 11700, Miguel Hidalgo, Distrito Federal. This is likely a corporate office location.

Workspace Context:

• Collaborative Environment: Expect to work closely with a team of designers, marketers, and other creative professionals.

• Resource Availability: Access to industry-standard design software, hardware, and potentially brand asset management systems.

• Cross-functional Interaction: Opportunities to interact with various departments, providing exposure to different facets of the business.

• Brand Immersion: Working within a company that has a strong brand presence will provide constant exposure to marketing and product strategies.

Work Schedule: The role is full-time, likely adhering to standard business hours (e.g., 9 AM to 6 PM). The mention of a "flexibility program" may allow for some degree of schedule adjustment, but the on-site requirement suggests a structured daily presence.

📝 Enhancement Note: The on-site nature of the role is crucial. It implies direct interaction, team collaboration, and immersion in the company culture, which can be beneficial for understanding brand nuances and internal stakeholder needs—elements often managed by operations professionals.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and design style.

• Technical Assessment/Portfolio Review: This is likely the most critical stage. Expect to present your portfolio, discuss your design process, explain your creative choices, and potentially undertake a small design challenge.

• Behavioral & Situational Interviews: Interviews with hiring managers and team members to assess your fit with the team and company culture, problem-solving abilities, and how you handle challenges.

• Language Proficiency Check: Specific assessment of English and Spanish fluency.

• Final Interview: Potentially with senior leadership for final approval.

Portfolio Review Tips:

• Curate Strategically: Select your strongest, most relevant work. Prioritize projects that showcase your ability to meet objectives, adhere to brand guidelines, and demonstrate creativity (e.g., POS, social media, KV).

• Tell a Story: For each project, clearly articulate the brief, your role, the challenges, your design process, the solutions you implemented, and the impact (if measurable).

• Showcase Adaptability: Include examples where you adapted existing assets or worked within strict brand parameters.

• Highlight Technical Skills: Be ready to discuss the software and techniques you used. If you have motion graphics or 3D experience, ensure these are featured if relevant.

• Quantify Impact: If possible, include metrics or results that demonstrate the success of your designs.

• Professional Presentation: Ensure your digital portfolio is well-organized, easy to navigate, and visually appealing.

Challenge Preparation:

• Design Brief Simulation: Be prepared for a timed design exercise based on a hypothetical PepsiCo brief. Focus on understanding the core objective and executing a concept efficiently.

• Brand Guideline Application: Practice applying brand guidelines quickly and accurately.

• Concept Generation: Be ready to brainstorm multiple creative directions for a given prompt.

• Communication: Clearly articulate your thought process and design rationale, even if the output isn't fully polished within the time limit.

📝 Enhancement Note: For operations professionals, the portfolio review is analogous to presenting a case study or a process improvement project. Focus on the "why" and "how" behind your work, demonstrating logical thinking and problem-solving skills, not just the final output.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and graphic creation.
  • Illustrator: Critical for vector graphics, logos, illustrations, and layout.

• Microsoft Office Suite:

  • PowerPoint: Heavily used for internal communications, presentations, and pitch decks.
  • Word & Excel: For general document creation and data handling.

Analytics & Reporting:

CRM & Automation:

Preferred Tools:

• After Effects: For motion graphics, animations, and video editing.

• Premiere Pro: For video editing and post-production.

• Blender: For 3D modeling, rendering, and animation.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is paramount. For operations candidates, framing your experience with data visualization tools (like Tableau, Power BI) or project management software (like Asana, Monday.com) could draw parallels to the structured approach required for design tools and workflows.

👥 Team Culture & Values

Operations Values:

• Consumer Centricity: All design efforts should ultimately aim to create positive consumer experiences and drive engagement.

• Brand Stewardship: A deep respect for and commitment to upholding the integrity and visual identity of PepsiCo's brands.

• Innovation & Creativity: Encouraging fresh ideas and novel approaches to visual communication.

• Efficiency & Agility: The ability to deliver high-quality work quickly and adapt to evolving business needs.

• Collaboration: Working effectively with diverse teams to achieve shared goals.

Collaboration Style:

• Cross-functional Integration: Designers work closely with marketing, brand, and product teams to ensure visual content aligns with strategic objectives.

• Feedback-Driven Improvement: A culture that embraces constructive feedback to refine designs and achieve optimal results.

• Knowledge Sharing: Encouraging team members to share best practices, techniques, and insights to elevate the overall creative output.

📝 Enhancement Note: PepsiCo's focus on "creating smiles around the world" and "joyful moments" suggests a culture that values positive impact and customer experience. This translates to design work that should be engaging, appealing, and aligned with these brand values.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Innovation: Meeting the demands of diverse brands within PepsiCo while still pushing creative boundaries.

• Pace of CPG Marketing: The fast-moving nature of the CPG industry requires quick turnarounds and adaptability to campaign shifts.

• Managing Multiple Stakeholders: Effectively navigating feedback and requirements from various teams and brand owners.

• Keeping Up with Design Trends & Technology: Continuously learning new software and design techniques to stay relevant.

Learning & Development Opportunities:

• Exposure to a Global Brand Portfolio: Working with iconic brands offers immense learning opportunities in brand strategy and visual identity.

• Advanced Design Software Training: Potential for specialized training in motion graphics, 3D, or other emerging design technologies.

• Cross-functional Awareness: Gaining insights into marketing, product development, and sales strategies through collaboration.

• Mentorship: Opportunities to learn from experienced senior designers and art directors.

📝 Enhancement Note: For operations professionals, framing these challenges in terms of process optimization, stakeholder management, and continuous improvement can be beneficial. The growth opportunities highlight the value of structured development and learning, aligning with operational efficiency goals.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt a creative asset for different channels or audiences. What was your process?" (Focus on workflow, problem-solving, and understanding of media nuances).

• "How do you ensure your designs align with strict brand guidelines while still being creative and engaging?" (Highlight process for brand adherence and creative problem-solving).

Company & Culture Questions:

• "What do you know about PepsiCo's brands and our mission?" (Research key brands, recent campaigns, and the company's stated mission/values).

• "How do you handle constructive criticism or feedback on your designs?" (Emphasize openness to feedback, iterative process, and focus on project goals).

Portfolio Presentation Strategy:

• Structure is Key: For each project, clearly state the objective, your role, the challenges, your creative process (concept, execution), the tools used, and the results/impact.

• Focus on Problem-Solving: Explain why you made certain design decisions, linking them back to the project's goals or challenges.

• Showcase Adaptability: Highlight examples where you successfully adapted existing assets or worked within tight constraints.

• Highlight Technical Proficiency: Be ready to discuss your software skills and techniques.

• Engage Your Audience: Be enthusiastic, clear, and concise. Be prepared for follow-up questions about your work.

📝 Enhancement Note: When preparing for this role, think about how your operations experience in process documentation, system implementation, or data analysis translates to structuring your portfolio and answering questions about your workflow and problem-solving approach.

📌 Application Steps

To apply for this Content Designer position:

• Submit your application through the official PepsiCo Jobs portal via the provided link.

• Portfolio Customization: Ensure your portfolio is up-to-date, showcases diverse digital, KV, and POS/packaging work, and clearly articulates your design process and problem-solving skills for each project. Tailor the selection to highlight experience relevant to CPG brands and marketing initiatives.

• Resume Optimization: Update your resume to emphasize your experience with Adobe Creative Suite, graphic design, brand guardianship, and any relevant CPG or agency experience. Use keywords from the job description such as "Content Design," "POS materials," "social media graphics," "brand guidelines," and "Adobe Creative Suite."

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering behavioral questions. Be ready to discuss your experience with Adobe Creative Suite and your fluency in English and Spanish. Prepare for potential design challenges by reviewing PepsiCo's brand aesthetics.

• Company Research: Thoroughly research PepsiCo's brand portfolio, recent marketing campaigns, and company values. Understand how design contributes to their mission of "creating smiles around the world."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.