Content Designer & Social Media Producer (AU or NZ Real Estate)

📍 Job Overview

Job Title: Content Designer & Social Media Producer (AU or NZ Real Estate)

Company: D2B

Location: Manila, Metro Manila, Philippines

Job Type: Full-time

Category: Marketing Operations / Creative Production

Date Posted: August 14, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is a hands-on production position focused on creating high-quality visual and social media content for the Australian and New Zealand real estate markets.

• Responsibilities include graphic design for various marketing collateral, video editing for social platforms, and photo retouching for property listings.

• A key aspect involves leveraging AI tools to enhance production speed and output while maintaining brand integrity and accuracy.

• The position requires a strong understanding of social media platforms and the ability to translate creative briefs into polished, on-brand assets efficiently.

📝 Enhancement Note: While the title suggests "Content Designer & Social Media Producer," the description emphasizes a "hands-on production role." This indicates a focus on execution rather than strategic planning, aligning with a specialist production function within a broader marketing team. The mention of "increasingly using AI tools" points to a forward-thinking approach to content creation efficiency.

📈 Primary Responsibilities

• Graphic Design & Production: Create on-brand marketing collateral, including social media graphics, digital advertisements, brochures, flyers, signage, and display-home materials.

• Template Management: Develop and maintain reusable Canva templates for self-service by the wider team and franchisees, ensuring adherence to brand guidelines.

• Asset Adaptation: Adapt master creative assets into various sizes and formats required for different platforms and markets (Australia and New Zealand).

• Video Editing: Edit short-form videos for social media platforms (Instagram Reels, TikTok, Facebook, YouTube Shorts), incorporating captions, motion graphics, music, and color grading.

• Photo Editing: Retouch and color-correct property and display-home photography to a commercial standard, ensuring enhancements to interiors and exteriors.

• Social Media Content Calendar Execution: Produce and lay out social content calendars, build posts, carousels, and stories, and schedule approved content across platforms.

• Asset Library Maintenance: Organize and maintain a tidy, well-labeled asset library.

• Basic Performance Reporting: Provide basic performance metrics (reach, engagement) for social content to inform team decisions.

• AI-Assisted Workflow Integration: Utilize AI tools for image editing, background work, video and caption generation, and copy drafting (for review), ensuring brand quality and accuracy are protected.

• Process Streamlining: Suggest and implement ways to streamline and scale content production using new tools and AI technologies.

📝 Enhancement Note: The responsibilities clearly delineate between production tasks and strategic marketing functions (which are retained internally). This highlights the need for a highly skilled executor who can consistently deliver high-quality assets based on provided briefs and guidelines. The emphasis on "reusable Canva templates" indicates a need for someone who can build scalable solutions within a user-friendly platform for broader team use.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating practical skills is paramount. A background in Graphic Design, Digital Media, Marketing, or a related field is beneficial.

Experience: 2-5 years of hands-on experience in content production, with a specific focus on graphic design, video editing, and photo retouching. Experience working with real estate or considered-purchase categories is highly desirable.

Required Skills:

• Graphic Design: Strong visual design sense, proficiency in layout, typography, color theory, and composition. A clean, professional portfolio is essential.

• Video Editing: Confident in editing short-form video for social media, including adding captions, motion graphics, and music. A showreel of published social videos is required.

• Photo Editing: Skill in retouching and color correction to a commercial standard, with experience in interior/exterior property photography being a significant advantage.

• Attention to Detail: Meticulous and consistent in delivering brand-accurate work, with a keen eye for catching errors before submission.

• AI Tools Proficiency: Practical, current experience using AI for image, video, or copy production; a proactive attitude towards learning and adopting new AI tools.

• Canva Expertise: Proficient in Canva, including the ability to build, manage, and maintain brand templates.

• Adobe Creative Suite: Working knowledge of Adobe Photoshop and Adobe Lightroom.

• Video Editing Software: Proficiency with at least one video editor such as Premiere Pro, After Effects, CapCut, or DaVinci Resolve.

• Social Media Platforms: Hands-on experience with Instagram, Facebook, TikTok, LinkedIn, and YouTube, understanding their formats and specifications. Familiarity with social media scheduling tools.

• English Proficiency: Strong written and spoken English communication skills, enabling clear understanding of briefs and accurate content layout.

• Market Acumen: Understanding of (or ability to quickly learn) the New Zealand and Australian home-buyer market and what resonates as credible in these regions.

• Reliability: Self-management skills, ability to meet deadlines consistently, and proactive communication across different time zones.

Preferred Skills:

• Experience in property, construction, real estate, interiors, or other considered-purchase industries.

• Prior work experience with Australian or New Zealand clients or brands.

• Motion graphics and basic animation skills, particularly in After Effects.

• Basic web/email asset production experience (e.g., Figma, HTML email, landing-page graphics).

• Familiarity with photography principles or 3D/render software.

📝 Enhancement Note: The emphasis on "Essential Experience & Skills" and "Highly Desirable" sections in the original description translates directly into the required and preferred skills here. The requirement for a "clean and professional portfolio" and "showreel of published social video" are critical for this role. The "NZ / AU Market Feel" is a crucial differentiator, suggesting candidates should research and understand the aesthetic and messaging nuances of these markets.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate Production Excellence: Showcase a range of high-quality graphic design, video editing, and photo retouching work that reflects commercial standards and brand consistency.

• Showcase AI Integration: Highlight examples where AI tools were used to enhance or accelerate content production, demonstrating practical application and efficiency gains.

• Canva Template Examples: Include examples of reusable Canva templates created, illustrating their design, functionality, and adherence to brand guidelines.

• Social Media Content Examples: Present examples of social media posts, carousels, or short-form videos produced for various platforms, demonstrating an understanding of platform-specific requirements and engagement strategies.

• Market Relevance: If possible, include work that demonstrates an understanding of the Australian or New Zealand real estate market's aesthetic and messaging.

Process Documentation:

• Workflow Efficiency: Be prepared to discuss how you manage your workflow to meet tight deadlines and maintain high output volume, particularly when working remotely and across time zones.

• Brand Guideline Adherence: Demonstrate a clear process for ensuring all content produced strictly adheres to brand guidelines, including color palettes, typography, and messaging.

• AI Tool Integration Strategy: Be ready to articulate your process for selecting, testing, and integrating AI tools into your daily workflow to optimize efficiency and output quality.

• Feedback Incorporation: Explain how you incorporate feedback from creative briefs and reviews into your production process to ensure final deliverables meet expectations.

📝 Enhancement Note: Given this is a production-focused role, the portfolio is paramount. The "Process & Systems Portfolio Requirements" section focuses on what a candidate should demonstrate in their portfolio and how they approach their work. The emphasis on "AI-Assisted Workflow" and "Canva Templates" suggests these should be prominent features.

💵 Compensation & Benefits

Salary Range: Approximately NZD 1,500 per month.

Benefits:

• Remote Work: Fully remote position, offering flexibility and work-life balance.

• Flexible Hours: While full-time, the role ideally aligns with New Zealand Business Hours (NZT) with a minimum of 3-4 hours overlap, allowing for proactive communication.

• International Exposure: Opportunity to work with clients and brands in the Australian and New Zealand real estate markets.

• AI Tool Integration: Access to and utilization of modern AI tools for creative production, fostering skill development in emerging technologies.

Working Hours: Full-time, with an expectation of approximately 40 hours per week. The role requires a minimum of 3-4 hours of overlap with New Zealand Business Hours (NZT) daily for effective collaboration.

📝 Enhancement Note: The salary is provided as a specific monthly figure. The benefits listed are derived from the remote nature of the role and the explicit mention of working hours and AI tool usage. The "Working Hours & Conditions" section in the original job description is the basis for this detailed breakdown. The salary is a fixed monthly amount, indicating a potential for a fixed-term contract or a consistent monthly stipend rather than an hourly wage.

🎯 Team & Company Context

🏢 Company Culture

Industry: Real Estate (specifically serving the Australian and New Zealand markets). The company D2B (likely operating under the domain nzab.co.nz) appears to be focused on property development, sales, or marketing services within these regions.

Company Size: Based on the Workable job board listing, D2B is likely a growing company, potentially with a lean in-house marketing team that relies on offshore talent for specialized production roles. The company size is not explicitly stated but often companies using Workable for remote roles are scaling or have a distributed workforce.

Founded: The company's founding date is not provided. However, the domain nzab.co.nz suggests a focus on New Zealand and potentially Australia, indicating a targeted market approach.

Team Structure:

• The role sits within an in-house marketing team.

• Creative/social strategy, campaign concepting, media buying, and community management functions are handled internally by the core team.

• This position is for a "hands-on production engine," meaning the individual will execute creative briefs provided by the internal team.

• Collaboration will likely be with marketing managers, creative directors, or marketing coordinators responsible for strategy and campaign oversight. Methodology:

• Brief-Driven Production: The primary methodology is receiving creative direction and briefs from the in-house marketing team and translating them into finished assets.

• Brand Consistency Focus: A strong emphasis is placed on producing work that is "on-brand" and adheres strictly to brand guidelines.

• AI-Accelerated Workflow: The team is actively integrating AI tools to enhance production speed and output, suggesting a modern, tech-forward approach to content creation.

• Agile Production: The need for "quickly and consistently" producing assets implies an agile production process, adapting to evolving marketing needs and campaign requirements.

Company Website: https://nzab.co.nz/

📝 Enhancement Note: The company context is inferred from the job title, domain, and the description of the marketing team's responsibilities. The "Offshore" designation in the position title is a key indicator of the company's talent acquisition strategy, aiming to leverage global talent pools. The emphasis on "NZ Business Hours" suggests a strong operational connection to those markets.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Specialist Producer/Designer. It's a hands-on, execution-focused role rather than a strategic or managerial one. The experience level (2-5 years) suggests someone who has moved beyond entry-level and possesses demonstrable skills in core production areas.

Reporting Structure: The role reports into the in-house marketing team. The specific title of the direct manager is not mentioned, but it would likely be a Marketing Manager, Creative Lead, or Head of Marketing, given that strategy and concepting are handled internally.

Operations Impact: While not a traditional "operations" role in the sense of RevOps or SalesOps, this position has a direct impact on the company's Go-To-Market (GTM) effectiveness by creating the visual and social assets that drive brand awareness, engagement, and lead generation in the Australian and New Zealand real estate markets. High-quality, on-brand content is crucial for credibility and market penetration in real estate.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas like advanced video editing, motion graphics, or AI-driven content generation.

• Platform Mastery: Become the go-to expert for content production across specific platforms (e.g., TikTok, Instagram Reels) for the NZ/AU markets.

• Process Improvement: Contribute to refining content production workflows, template systems, and AI integration strategies.

• Potential for Increased Responsibility: As the company grows and if the individual proves highly effective, there might be opportunities to take on more complex projects or mentor junior producers, though this is speculative without more information on company growth plans.

• Cross-Market Expertise: Develop a strong understanding of two distinct but related markets (Australia and New Zealand), which can be a valuable asset.

📝 Enhancement Note: The "Career & Growth Analysis" focuses on how this production role fits within a broader marketing context and how an individual can develop professionally. The "Operations Impact" section reinterprets "operations" to include the functional impact on the GTM strategy through content creation.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office to work from. The "office" is the employee's own dedicated workspace.

Office Location(s): The role is based in Manila, Metro Manila, Philippines, but is performed entirely remotely. The company itself serves clients in Australia and New Zealand.

Workspace Context:

• Remote Autonomy: The employee is expected to be self-managing and comfortable working independently from a home office environment.

• Technology Reliance: The role heavily relies on digital tools and software (Adobe Suite, Canva, video editors, AI tools), requiring a stable internet connection and a capable computer.

• Collaboration Tools: Communication and collaboration will primarily occur through digital channels such as email, chat platforms (e.g., Slack, Teams), and video conferencing tools.

• Time Zone Management: A key aspect of the workspace context is managing work across time zones, requiring proactive communication and adherence to overlap hours.

Work Schedule: Full-time, with an emphasis on aligning with New Zealand Business Hours (NZT) for at least 3-4 hours daily. This suggests a need for flexibility within the Philippines' time zone to accommodate this overlap, likely meaning the workday might start earlier or end later than a standard 9-5.

📝 Enhancement Note: The "Work Environment" section emphasizes the remote nature of the role and the specific requirements related to working from home, technology, and cross-time zone collaboration, which are critical for offshore remote roles.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Review of resume and portfolio to assess essential skills and experience.

2. Technical Assessment/Skills Test: A practical test may be administered, such as a design challenge, a short video editing task, or a photo retouching exercise, to evaluate proficiency in core tools and techniques.

3. Interview(s):

• Hiring Manager Interview: Discussion about experience, work approach, understanding of the role, and cultural fit. Questions will likely focus on past projects, problem-solving abilities, and how you handle briefs and feedback.
• Portfolio Review: A dedicated session to walk through your portfolio, discussing specific pieces, your creative process, and how you achieved the results. Be prepared to explain your design choices, editing techniques, and any AI tools used.

1. Final Assessment: May involve a discussion on market understanding (AU/NZ real estate) and how you would approach specific content challenges.

Portfolio Review Tips:

• Curate Strategically: Select your strongest and most relevant work. Prioritize examples that showcase graphic design, short-form video editing, and photo retouching for commercial or marketing purposes.

• Highlight AI Usage: Clearly indicate which pieces or aspects of your work involved AI tools and explain the benefits (speed, quality, creativity) and your process.

• Showcase Canva Proficiency: Include examples of well-designed, functional Canva templates you've created.

• Demonstrate Market Awareness: If possible, include work that reflects an understanding of the aesthetic and tone appropriate for the Australian and New Zealand real estate markets.

• Explain Your Process: Be ready to articulate your creative process for each piece, from understanding the brief to final delivery, including any challenges overcome.

• Quantify Impact (if possible): While difficult for a producer, if any of your work contributed to measurable results (e.g., increased engagement), be prepared to mention it.

Challenge Preparation:

• Design Challenge: Expect a task that requires you to design a social graphic, adapt an existing asset, or create a simple layout based on a brief. Focus on brand consistency, visual hierarchy, and efficiency.

• Video Editing Task: You might be asked to edit a short piece of footage, add captions and music, or create a short social media video from provided assets.

• Photo Editing Task: A typical task could involve retouching and color-correcting property photos.

• Time Management: Practice completing tasks within realistic timeframes, as efficiency is a key requirement.

• AI Tool Application: Be prepared to discuss how you would use AI tools to speed up elements of a given challenge.

📝 Enhancement Note: The application process is structured to assess practical skills and the ability to execute. The portfolio review is a critical component, and candidates should be prepared to demonstrate not just the final output but also their process, tool proficiency, and understanding of the target market.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design: Canva (essential for template building and general design), Adobe Photoshop (for detailed image manipulation and graphic creation).

• Video Editing: Premiere Pro, After Effects, CapCut, or DaVinci Resolve (proficiency in at least one is required for short-form social video editing).

• Photo Editing: Adobe Lightroom (for photo retouching, color correction, and management), Adobe Photoshop.

• AI Tools: Generative AI tools for image editing (e.g., Adobe Firefly, Midjourney, DALL-E), AI video tools (e.g., Descript, RunwayML for captions/editing), and AI-assisted copy drafting tools (e.g., Jasper, Copy.ai - for review by internal team).

Analytics & Reporting:

• Basic social media platform analytics (Instagram Insights, Facebook Analytics, TikTok Analytics) for performance reporting. CRM & Automation:

• While not directly managing a CRM, understanding how content integrates with marketing platforms and potentially some familiarity with scheduling tools (e.g., Buffer, Hootsuite) is beneficial.

📝 Enhancement Note: The tools listed are directly pulled from the "Essential Experience & Skills" section of the original description. The AI tools are also explicitly mentioned as a key area of focus.

👥 Team Culture & Values

Operations Values:

• Maker Mentality: A strong emphasis on being a "highly skilled maker" who takes pride in producing polished, high-quality creative output.

• Detail-Oriented: A commitment to precision, consistency, and brand accuracy in all deliverables, with a zero-error rate expected.

• Efficiency & Innovation: Eagerness to embrace AI tools and workflow innovations to stay efficient and scale production.

• Proactive & Self-Motivated: Comfort working remotely, managing one's own time, and communicating proactively across time zones.

• Adaptability & Cultural Awareness: Ability to quickly grasp and apply nuances of the New Zealand and Australian markets.

Collaboration Style:

• Brief-Driven Execution: The primary mode of collaboration is receiving clear briefs and executing them to a high standard.

• Proactive Communication: Essential for bridging time zone differences and ensuring smooth workflow. This includes timely updates, asking clarifying questions, and flagging potential issues.

• Feedback Integration: Openness to receiving and acting upon feedback from the in-house marketing team to refine assets.

• Remote Teamwork: Ability to work effectively within a distributed team environment, relying on digital tools for communication and project management.

📝 Enhancement Note: The "Team Culture & Values" are derived from the "IDEAL PERSON" and "WHAT SUCCESS LOOKS LIKE" sections of the original job description, focusing on the behavioral traits and work ethic expected from the candidate.

⚡ Challenges & Growth Opportunities

Challenges:

• Time Zone Management: Effectively collaborating and overlapping with New Zealand Business Hours (NZT) from the Philippines timezone requires careful scheduling and proactive communication.

• Maintaining Brand Consistency Across Markets: Ensuring all content is "on-brand" and resonates appropriately with both Australian and New Zealand audiences, which may have subtle differences in consumer behavior and preferences.

• Rapid Pace of Production: The need to produce assets "quickly and consistently" can be demanding, requiring efficient workflows and time management.

• AI Tool Integration: While an opportunity, effectively integrating new AI tools and staying updated with their capabilities can be a challenge, requiring continuous learning and experimentation.

• Remote Work Isolation: For some, working remotely full-time can present challenges related to social interaction and team cohesion; proactive engagement is key.

Learning & Development Opportunities:

• Advanced AI Tool Mastery: Deepen expertise in using AI for creative production, becoming a specialist in AI-assisted design, video, or copy.

• Real Estate Marketing Specialization: Develop a nuanced understanding of the real estate industry's marketing needs, trends, and consumer psychology in Australia and New Zealand.

• Motion Graphics & Animation: Acquire skills in motion graphics and simple animation, potentially expanding the scope of video content production.

• Cross-Platform Content Strategy: Gain a deeper understanding of how different social media platforms function and how to tailor content effectively for each.

• Workflow Optimization: Contribute to refining and improving the company's content production processes, potentially leading to greater efficiency and impact.

📝 Enhancement Note: Challenges and growth opportunities are inferred from the role's requirements, context, and the emphasis on AI and market specifics.

💡 Interview Preparation

Strategy Questions:

• Role Understanding: "How do you interpret the balance between 'hands-on production' and creative strategy in this role, and how would you ensure your work aligns with the company's overall marketing goals?"

• AI Tool Application: "Describe a project where you successfully used AI tools to enhance content production. What tools did you use, what was the outcome, and what were the limitations?"

• Brand Adherence: "How do you ensure strict adherence to brand guidelines, especially when adapting content for multiple platforms and markets?"

• Time Zone Collaboration: "What strategies do you employ to effectively communicate and collaborate with a team in a significantly different time zone?"

Company & Culture Questions:

• Market Understanding: "What are your initial thoughts on the Australian and New Zealand real estate markets from a visual content perspective? What kind of content do you think resonates with buyers there?"

• Workflow & Efficiency: "Describe your typical workflow for creating a social media graphic or a short-form video from brief to final delivery. How do you prioritize tasks when working on multiple projects?"

• Feedback Handling: "How do you typically receive and incorporate feedback on your creative work?"

Portfolio Presentation Strategy:

• Storytelling: For each piece in your portfolio, tell a brief story: the brief, your creative process, the tools used (especially AI), challenges faced, and the final outcome.

• Highlight AI Contribution: Clearly demarcate and explain your use of AI tools, focusing on how they added value (speed, creativity, efficiency).

• Demonstrate Versatility: Showcase a range of work that proves your skills across graphic design, video editing, and photo retouching.

• Market Relevance: If you have work relevant to real estate or similar industries, highlight it and explain why it's a good fit.

• Technical Proficiency: Be ready to discuss the technical aspects of your work, such as file formats, resolution, color spaces, and platform specifications.

📝 Enhancement Note: Interview questions are crafted to probe the candidate's understanding of the role's specific demands, their practical skills, and their ability to integrate into a remote, cross-cultural team.

📌 Application Steps

To apply for this Content Designer & Social Media Producer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features examples of graphic design, short-form video editing, and photo retouching. Specifically highlight any work that demonstrates AI tool integration and proficiency in Canva for template creation. Tailor your portfolio to showcase relevance to the real estate industry if possible.

• Resume Optimization: Update your resume to clearly articulate your experience with the required tools (Adobe Suite, Canva, video editors) and your understanding of social media platforms and content production for marketing purposes. Use keywords from the job description, such as "graphic design," "video editing," "AI tools," "Canva," and "social media content."

• Prepare for Practical Assessment: Anticipate a technical skills test or a portfolio walkthrough. Practice creating a piece of social media content or editing a short video segment under timed conditions, focusing on brand consistency and efficiency.

• Research the Company: Visit the D2B website (nzab.co.nz) to understand their brand, target market (AU/NZ real estate), and overall aesthetic. Familiarize yourself with their current marketing efforts to better tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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