Consultant UX/UI Designer Web

📍 Job Overview

Job Title: Consultant UX/UI Designer Web

Company: GEC (Global Experts Consulting)

Location: Casablanca, Morocco

Job Type: Freelance / Contractor

Category: Design / User Experience / Product Development

Date Posted: 2026-08-08

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and implement intuitive, ergonomic, and high-performing digital experiences for a strategic digital transformation project.

• Develop comprehensive user journeys, information architecture, user flows, wireframes, and interactive prototypes.

• Create modern, responsive, and user-friendly web interfaces, ensuring visual consistency and quality.

• Lead the design, maintenance, and evolution of Design Systems and UI Kits to ensure brand consistency and design efficiency.

• Conduct user research, including personas, interviews, and usability testing, alongside competitive UX/UI benchmarking.

📝 Enhancement Note: This role is positioned as a 'Consultant' within 'Global Experts Consulting' (GEC), indicating a project-based engagement with a client. The focus on 'digital transformation' and collaboration with 'Product, Development, Marketing, and Business teams' in an 'Agile environment' suggests a dynamic, client-facing role requiring strong communication and adaptability. The specific mention of 'Banking' in the AI keywords suggests a potential client industry, which is a critical piece of context for understanding project scope and user needs.

📈 Primary Responsibilities

• Translate user and business needs into user-centered design solutions, ensuring all digital touchpoints meet strategic objectives.

• Architect information and design user flows to optimize navigation and task completion for web-based applications.

• Develop detailed wireframes and interactive prototypes for stakeholder review and user testing, iterating based on feedback.

• Design and implement modern, responsive web interfaces that adhere to accessibility standards (WCAG) and provide an exceptional user experience.

• Establish, maintain, and govern a comprehensive Design System and UI Kits to ensure design consistency, scalability, and efficiency across projects.

• Execute qualitative and quantitative user research methodologies, including persona development, user interviews, usability testing, and competitive analysis, to inform design decisions.

• Collaborate closely with Product Managers, Developers, Marketing teams, and business stakeholders in an Agile framework to ensure seamless design-to-production handoffs.

• Provide UX/UI quality assurance during the development and testing phases, working with developers to resolve design-related issues and drive continuous improvement of digital journeys.

• Contribute to the overall product strategy by providing insights derived from user research and design best practices.

📝 Enhancement Note: The responsibilities highlight a blend of strategic design thinking and hands-on execution. The emphasis on 'Design Systems' and 'UI Kits' points to a need for a candidate who can not only design individual screens but also establish scalable design frameworks. The 'Agile environment' and 'collaboration with cross-functional teams' underscore the importance of communication and teamwork.

🎓 Skills & Qualifications

Education:

• Bachelor's degree (Bac+3) to Master's degree (Bac+5) in Design, UX/UI, Multimedia, or a related field. Experience:

• 2 to 5 years of professional experience specifically in UX/UI Design for web applications. Required Skills:

• Expert proficiency in Figma for interface design, prototyping, and collaboration.

• Advanced experience with FigJam for ideation, whiteboarding, and collaborative design sessions.

• Proven ability to design, implement, and maintain Design Systems and UI Kits.

• Strong expertise in core UX design principles and methodologies, including:

  • User Research: Conducting interviews, surveys, and analyzing user data.
  • Persona Development: Creating detailed user archetypes.
  • User Flows: Mapping out user journeys and interactions.
  • Wireframing: Creating low-fidelity structural layouts.
  • Prototyping: Developing interactive mockups for testing.
  • User Testing: Facilitating usability sessions and interpreting results.

• Solid understanding and application of Responsive Design principles for cross-device compatibility.

• Deep knowledge of ergonomics and accessibility standards, including WCAG guidelines.

• Ability to collaborate effectively within an Agile development environment. Preferred Skills:

• Familiarity with HTML/CSS to better understand development constraints and possibilities.

• Experience with Design Tokens for managing design system elements systematically.

• Previous consulting experience or experience working with external clients.

• Familiarity with other design and prototyping tools beyond Figma.

📝 Enhancement Note: The explicit requirement for "expert mastery of Figma" and "FigJam" is a critical filter. The mention of "2 to 5 years of experience" positions this as a mid-level role, where candidates are expected to be proficient and largely autonomous but may not yet be senior strategists. The "Portfolio of Web projects indispensable" is a non-negotiable requirement, emphasizing practical application over theoretical knowledge.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-5 years of web UX/UI design projects.

• Projects should demonstrate a clear understanding of user-centered design principles, information architecture, and interaction design.

• Visual examples of wireframes, user flows, interactive prototypes, and final UI designs are required.

• Case studies detailing the design process, including problem definition, user research, design iterations, and final outcomes, are highly valued.

• Evidence of experience with Design Systems and UI Kits, including examples of their creation or contribution to existing systems.

• Projects that highlight expertise in Responsive Design and adherence to accessibility standards (WCAG). Process Documentation:

• Candidates should be prepared to discuss their design process in detail, from initial concept and research to final implementation.

• Examples of how user feedback and testing results were incorporated into design iterations are essential.

• Understanding of how to collaborate with developers to ensure accurate implementation of designs.

• Familiarity with maintaining design consistency through Design Systems and UI Kits.

📝 Enhancement Note: For a UX/UI design role, the portfolio is paramount. The emphasis here is not just on visual appeal but on demonstrating a structured, user-centric design process. The "indispensable" nature of the portfolio means candidates must curate their best work, specifically highlighting web projects and their proficiency with Figma and Design Systems.

💵 Compensation & Benefits

Salary Range:

• As this is a freelance/contract position in Casablanca, Morocco, and no specific range is provided, a competitive rate would typically be negotiated based on experience, project scope, and market standards. For a UX/UI Designer with 2-5 years of experience in a major city like Casablanca, a daily rate could range from MAD 1,500 to MAD 3,000, or an equivalent monthly freelance rate. Benefits:

• As a freelance/contract role, standard employee benefits (health insurance, paid time off, retirement plans) are typically not included.

• The primary benefit is the opportunity to work on a strategic digital transformation project for a consulting firm's client.

• Potential for professional development through exposure to complex projects and client environments.

• Flexible work arrangement typical of freelance contracts, though this specific role is on-site. Working Hours:

• The role specifies an estimated 40 working hours per week, typical for a full-time engagement, but as a freelance contract, hours may vary based on project needs and agreement. The on-site requirement means adherence to client or GEC office hours.

📝 Enhancement Note: Given the "Freelance" employment type, compensation is typically project-based or a daily/hourly rate rather than a fixed annual salary with benefits. Researching local freelance rates for UX/UI designers in Casablanca is crucial for candidates. The provided AI estimate of 40 hours/week suggests a full-time equivalent commitment for the duration of the contract.

🎯 Team & Company Context

🏢 Company Culture

Industry: Consulting, Technology Services, Digital Transformation. GEC (Global Experts Consulting) operates within the professional services sector, focusing on providing expertise to clients undergoing significant technological and business changes. The mention of "Banking" in AI keywords suggests potential client engagements in the financial services industry.

Company Size: GEC is likely a medium to large-sized consulting firm, given its recruitment operations through a dedicated Zoho platform and a focus on strategic projects. This implies a structured environment with established processes.

Founded: Information not directly available in the provided data, but the company's engagement in strategic digital transformation suggests a modern, forward-thinking organization.

Team Structure:

• The UX/UI Designer will be part of a project team, likely reporting to a Project Manager or a Design Lead within GEC.

• Close collaboration is expected with client-side Product Owners, Developers, and Marketing teams.

• The role implies working within a cross-functional team in an Agile setup, requiring close communication and integration with diverse skill sets. Methodology:

• Agile Development: The project will follow Agile methodologies, necessitating iterative design, frequent feedback loops, and adaptability.

• User-Centered Design: A strong emphasis on understanding and designing for user needs is core to the role's methodology.

• Design System Governance: Maintaining and evolving a Design System is a key process, ensuring consistency and efficiency.

• Data-Informed Design: User research, testing, and analytics will inform design decisions.

Company Website: https://www.gec-groupe.com/

📝 Enhancement Note: As a consulting firm, GEC's culture will likely be professional, client-focused, and results-oriented. The project-based nature means the immediate team culture will be heavily influenced by the specific client and project. The emphasis on "digital transformation" indicates a dynamic and evolving work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Consultant UX/UI Designer Web" with 2-5 years of experience. This is a mid-level, individual contributor role. It offers the opportunity to gain significant experience on strategic client projects, build a robust portfolio, and develop expertise in specific design tools and methodologies.

Reporting Structure: The designer will likely report to a Project Manager or a senior member of the GEC team overseeing the client engagement. They will also work closely with client-side stakeholders.

Operations Impact: The UX/UI Designer's work directly impacts the usability, adoption, and success of digital products and transformation initiatives. By creating intuitive and engaging user experiences, they contribute to client satisfaction, efficiency gains, and ultimately, the achievement of business objectives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in Figma, Design Systems, User Research, or accessibility.

• Project Variety: Gain exposure to diverse projects and industries (potentially including banking) through GEC's client base.

• Consulting Acumen: Develop client management, communication, and strategic problem-solving skills essential for a consulting career.

• Potential for Senior Roles: Successful performance could lead to opportunities as a Senior UX/UI Designer, Design Lead, or Product Designer on future projects.

📝 Enhancement Note: For a freelance role, "growth" is often measured by the caliber of projects, the skills acquired, and the network built. This role offers a good stepping stone for designers looking to expand their portfolio and consulting experience.

🌐 Work Environment

Office Type: The role is designated as "On-site," meaning the consultant will be expected to work from a GEC office location or the client's office in Casablanca. This suggests a traditional office environment conducive to collaboration and focused work.

Office Location(s): Casablanca, Morocco. This is a major economic hub, implying a professional business district setting with access to amenities.

Workspace Context:

• Collaborative Environment: The on-site nature encourages direct interaction with team members and stakeholders, fostering collaboration and knowledge sharing.

• Tools and Technology: Access to standard office equipment and likely the required design software (Figma, FigJam). The company's use of Zoho for recruitment suggests a digitally-enabled organization.

• Team Interaction: Regular team meetings, stand-ups, and design critiques are expected, providing opportunities for feedback and continuous improvement.

Work Schedule: The role is structured around an estimated 40-hour work week. As a freelance consultant, there might be some flexibility, but the on-site requirement necessitates adherence to standard business hours.

📝 Enhancement Note: The "On-site" requirement is a key factor. Candidates must be willing and able to commute to Casablanca daily. This environment is typically more conducive to spontaneous collaboration and team cohesion compared to remote work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of the CV and a mandatory portfolio submission.

• Technical Interview: Focus on UX/UI design principles, Figma proficiency, Design System experience, and user research methodologies. Candidates will be expected to walk through their portfolio projects.

• Case Study/Challenge: A practical design exercise or a discussion of a hypothetical design problem to assess problem-solving skills and design approach.

• Cultural Fit/Team Interview: Discussion to assess collaboration style, communication skills, and fit with GEC's consulting culture and potentially the client's team.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest web projects that best showcase your skills in Figma, responsive design, and user-centered methodologies.

• Tell a Story: For each project, clearly articulate the problem, your role, the process you followed (research, ideation, design, testing), the challenges you faced, and the impact of your design.

• Highlight Figma Proficiency: Showcase specific examples of how you used Figma features for prototyping, design systems, and collaboration.

• Demonstrate Process: Show wireframes, user flows, and prototypes alongside final UI screens. Explain the rationale behind your design decisions.

• Accessibility & Responsiveness: Explicitly mention and demonstrate how you addressed these aspects in your projects.

• Be Prepared to Discuss: Know your projects inside and out and be ready to answer detailed questions about your approach.

Challenge Preparation:

• Practice Design Exercises: Familiarize yourself with common UX/UI challenges (e.g., redesigning a feature, solving a user pain point).

• Think Out Loud: Practice articulating your thought process clearly and concisely.

• Focus on User Needs: Always anchor your solutions in user problems and business goals.

• Understand Constraints: Be mindful of technical limitations (HTML/CSS knowledge is a plus here) and project timelines.

📝 Enhancement Note: Given the "expert mastery of Figma" requirement, expect detailed questions and possibly a live demonstration or a take-home challenge involving Figma. The portfolio is the primary gatekeeper for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential and required at an expert level for all aspects of UI design, prototyping, and collaboration.

• FigJam: Required for ideation, whiteboarding, and collaborative sessions.

• Design Systems/UI Kits: Proficiency in creating, maintaining, and utilizing these frameworks is a core requirement.

Analytics & Reporting:

• While not explicitly listed as required tools, understanding how to interpret user analytics and reporting to inform design decisions is beneficial. Familiarity with tools like Google Analytics or similar platforms could be a plus. CRM & Automation:

• Not directly relevant to this UX/UI design role, but an awareness of how design integrates with broader product development and business processes (e.g., CRM, project management tools) is helpful.

📝 Enhancement Note: The tech stack is heavily focused on design tools. The emphasis on Figma and Design Systems indicates that GEC and its clients are likely invested in modern, efficient design workflows.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and solving user problems through design.

• Excellence & Quality: Striving for high-quality, polished, and functional design outputs.

• Collaboration: Working effectively with diverse teams to achieve shared goals.

• Innovation & Creativity: Bringing fresh ideas and solutions to design challenges.

• Efficiency: Utilizing tools and processes like Design Systems to streamline workflows.

Collaboration Style:

• Cross-functional Integration: Active participation in Agile ceremonies and close partnership with developers, product managers, and business stakeholders.

• Open Communication: Clear and constructive feedback exchange within the design team and with other departments.

• Proactive Engagement: Taking initiative to identify design opportunities and potential issues.

• Client-Focused: Understanding and catering to the specific needs and goals of GEC's clients.

📝 Enhancement Note: Consulting firms like GEC often foster a culture of professionalism, adaptability, and strong client service. The project-based nature means teamwork and effective communication are paramount for success.

⚡ Challenges & Growth Opportunities

Challenges:

• Client-Specific Constraints: Adapting designs to meet diverse client requirements, brand guidelines, and technical limitations.

• Balancing User Needs and Business Goals: Finding optimal solutions that satisfy both user desires and project objectives.

• Agile Iteration: Rapidly iterating on designs based on frequent feedback and evolving project requirements.

• Maintaining Design Consistency: Ensuring a unified user experience across multiple platforms and features, especially when working with evolving Design Systems.

Learning & Development Opportunities:

• Exposure to Strategic Projects: Working on significant digital transformation initiatives provides valuable experience.

• Mastering Design Tools: Deepening expertise in industry-leading tools like Figma and FigJam.

• Consulting Skills Development: Gaining experience in client interaction, project management, and stakeholder communication.

• Industry Exposure: Learning about the specific challenges and user needs within the client's industry (e.g., banking).

📝 Enhancement Note: This role offers a practical learning environment, especially for designers looking to transition into or gain more experience within a consulting framework and on large-scale digital projects.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced in a web project and how you used Figma to solve it. What was the outcome?"

• "How do you approach building or maintaining a Design System? What are the key components and benefits?"

• "Walk me through your process for conducting user research and translating findings into actionable design improvements."

• "How do you ensure your designs are accessible (WCAG compliant) and responsive across different devices?"

• "How do you collaborate with developers and product managers in an Agile environment to ensure design fidelity?" Company & Culture Questions:

• "What interests you about working as a consultant for GEC on digital transformation projects?"

• "How do you handle feedback from clients or stakeholders that you disagree with?"

• "Describe a time you had to adapt your design approach due to project constraints or new requirements."

• "What are your expectations for working on-site in Casablanca?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, follow the STAR method (Situation, Task, Action, Result) or a similar problem-solution-outcome framework.

• Focus on Your Role: Clearly articulate your specific contributions, especially within team projects.

• Show, Don't Just Tell: Use visuals (wireframes, flows, prototypes, final screens) to illustrate your points.

• Quantify Impact: If possible, use metrics (e.g., increased conversion rates, reduced task completion time, improved user satisfaction scores) to demonstrate the success of your designs.

• Highlight Figma Usage: Be ready to point out specific Figma features you leveraged and why.

• Practice Your Pitch: Rehearse your presentation to ensure it's concise, engaging, and within any time limits.

📝 Enhancement Note: Expect interviewers to probe deeply into your portfolio and your practical application of UX/UI principles, especially concerning Figma and Design Systems. Be prepared to defend your design decisions with user-centered rationale.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the GEC careers portal.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, mobile-responsive (or easily navigable on desktop), and prominently features your best web UX/UI design projects. Prioritize projects demonstrating Figma expertise, Design System contributions, and user-centered design processes.

• Tailor Your Resume: Highlight your 2-5 years of relevant UX/UI design experience, explicitly mentioning "Figma," "FigJam," "Design Systems," "Responsive Design," "User Research," and "Agile" to align with the job requirements. Quantify achievements where possible.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on your design process, problem-solving skills, and the impact of your work. Be ready to discuss your experience with user research, wireframing, prototyping, and testing.

• Research GEC: Understand GEC's services, client base (especially if banking is confirmed), and their approach to consulting. This will help you tailor your answers and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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