Clean Energy UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: Clean Energy UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Santa Barbara, California, United States (Remote OK)

Job Type: Full-Time

Category: Startup Incubation / Entrepreneurship (with a focus on Design & GTM)

Date Posted: 2026-08-21

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (within Europe or Americas)

🚀 Role Summary

• This is a unique opportunity to embody an entrepreneurial spirit, taking ownership of building and scaling a startup within the Clean Energy sector.

• You will leverage your UI/UX and Brand Design expertise to craft compelling user experiences and brand identities for innovative clean energy solutions.

• This role involves a blend of strategic design thinking, hands-on execution, and the development of Go-To-Market (GTM) strategies, including sales and marketing engine development.

• You will work directly with serial entrepreneurs and unicorn founders, benefiting from intensive mentoring and a robust network to drive your venture's success and secure significant funding.

📝 Enhancement Note: While the job title specifies "UI/UX & Brand Designer," the core responsibilities and company description indicate a much broader entrepreneurial role. The design skills are a foundation for building and launching a startup, implying a need for GTM strategy development, product-market fit iteration, and sales/marketing engine building. This is not a traditional design role but an entrepreneurial one where design is a critical component.

📈 Primary Responsibilities

• Own, build, and scale a new startup focused on Clean Energy solutions, taking full P&L responsibility.

• Develop and execute comprehensive UI/UX strategies to create intuitive, user-centric interfaces for clean energy products and platforms.

• Design and implement cohesive brand identities, including logos, visual guidelines, and marketing collateral, that resonate with target audiences in the clean energy market.

• Collaborate closely with EWOR founders and mentors on product-market fit validation and iterative development cycles.

• Drive the creation and optimization of Go-To-Market (GTM) strategies, including sales force development and marketing engine construction.

• Manage and execute fundraising efforts, preparing pitches and engaging with investors to secure significant seed and Series A funding.

• Lead hiring efforts for your startup, leveraging EWOR's extensive network to attract top talent.

• Participate in weekly 1:1 sparring sessions with unicorn founders to refine strategic decision-making and operational execution.

• Engage in extensive personal development, focusing on goal setting, time management, and energy management as guided by experienced entrepreneurs.

📝 Enhancement Note: The responsibilities listed are derived from the "Tasks" section of the input and rephrased to emphasize operations and GTM aspects. The "own, build, and run your startup" task is interpreted as requiring GTM strategy, sales operations, and marketing operations leadership.

🎓 Skills & Qualifications

Education:

• Bachelor's or Master's degree in Design (UI/UX, Graphic Design, Interaction Design), Business, Engineering, or a related field is preferred.

• Equivalent practical experience demonstrating entrepreneurial success and design proficiency will be strongly considered. Experience:

• 2-5 years of experience in UI/UX Design and Brand Design, with a portfolio showcasing successful projects.

• Proven experience in a startup environment, ideally having contributed to early-stage growth or product launches.

• Demonstrable understanding of Go-To-Market (GTM) principles, including market analysis, customer segmentation, and value proposition development.

• Experience in product management or a related role where user needs were translated into product features. Required Skills:

• UI/UX Design: Expertise in user research, wireframing, prototyping, usability testing, and creating high-fidelity designs. Proficiency with design tools such as Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD).

• Brand Design: Strong ability to develop brand strategy, visual identity systems, and compelling brand narratives. Experience in creating style guides and ensuring brand consistency across all touchpoints.

• Entrepreneurial Acumen: A proactive, self-starter mentality with a strong drive to build and scale businesses. Ability to identify market opportunities and develop innovative solutions.

• Communication & Storytelling: Excellent verbal and written communication skills in English, with the ability to articulate complex ideas clearly and persuasively to diverse audiences, including investors, team members, and customers.

Preferred Skills:

• Clean Energy Sector Knowledge: Familiarity with the clean energy market, its challenges, and opportunities.

• Product Management: Experience in defining product roadmaps, managing backlogs, and working with engineering teams.

• GTM Strategy Development: Experience in crafting and executing sales and marketing strategies, including lead generation, customer acquisition, and retention.

• Fundraising Experience: Familiarity with venture capital, angel investing, and the fundraising process.

• Team Building & Leadership: Experience in recruiting, managing, and motivating teams.

📝 Enhancement Note: The experience level is inferred from the "2-5" years specified in the AI data. The education requirement is a standard assumption for design and business roles, with an emphasis on practical experience. Core responsibilities are translated into required and preferred skills, with a strong emphasis on design and entrepreneurial capabilities.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio demonstrating end-to-end UI/UX design process, from initial research and ideation to final polished interfaces and brand assets.

• Case studies that highlight your strategic thinking, problem-solving approach, and the impact of your design solutions on user engagement and business objectives.

• Examples of brand identity development, including logo design, color palettes, typography, and brand guidelines.

• Documentation of your involvement in product strategy, user journey mapping, and Go-To-Market (GTM) considerations, showcasing how design integrates with business goals.

• Evidence of ability to iterate on designs based on feedback and performance data. Process Documentation:

• Showcase your process for conducting user research and translating insights into design decisions.

• Detail your approach to developing and maintaining brand consistency across various platforms and marketing materials.

• Provide examples of how you have contributed to or developed Go-To-Market (GTM) strategies, particularly in areas where design plays a crucial role in product adoption and market positioning.

• Include documentation of any experience with A/B testing or data-driven design optimization to improve user experience and conversion rates.

📝 Enhancement Note: This section is tailored to a design-centric entrepreneurial role. The emphasis is on demonstrating not just design execution but also strategic thinking, GTM integration, and the ability to drive business outcomes through design. The "process documentation" aspect focuses on the methodology behind the portfolio pieces.

💵 Compensation & Benefits

Salary Range:

• Based on the AI data indicating a salary while building the startup and the potential for up to €500k in funding, a salary range for a founder/entrepreneur in this program is estimated. For a mid-level professional with 2-5 years of experience in the US (Santa Barbara, CA), a competitive salary could range from $80,000 to $130,000 USD per year. This range reflects the entrepreneurial nature of the role, the mentorship provided, and the potential for significant equity and funding. Benefits:

• Salary: A competitive salary provided while you build your startup, ensuring financial stability during the incubation phase.

• Startup Funding: Option to receive up to €500,000 in funding to support your venture's growth.

• Unicorn Founder Mentorship: Weekly 1:1 sparring sessions and intensive coaching from world-class serial entrepreneurs who have built billion-dollar companies.

• Investor Network Access: Direct access to a curated network of top-tier investors for future funding rounds.

• Talent Acquisition Support: Assistance in hiring key team members through EWOR's extensive network of over 50,000 professionals.

• GTM Support: Dedicated support in achieving product-market fit and building robust sales forces or marketing engines.

• Community: Membership in a community of elite founders, peers, and investors.

• Personal Development: A fully customized program enhancing goal, time, and energy management skills.

Working Hours:

• The role is 100% remote and fully flexible, reflecting the entrepreneurial nature of building a startup. While specific hours are not defined, a commitment equivalent to full-time (approximately 40 hours per week, often more during critical phases) is expected, with a focus on output and achieving milestones rather than strict time tracking.

📝 Enhancement Note: The salary range is an estimation for a US-based role with the specified experience level, considering the unique "salary while building startup" benefit. The benefits are directly extracted from the job description, emphasizing the high-value mentorship and funding opportunities. Working hours are inferred to be flexible but demanding, typical of startup founder roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Venture Capital / Startup Incubation / Clean Energy Technology. EWOR GmbH operates at the intersection of building new ventures and supporting innovation, with a specific focus on the rapidly growing Clean Energy sector. This industry is characterized by rapid technological advancement, significant investment potential, and a mission-driven approach.

Company Size: EWOR GmbH is likely a lean, high-impact organization focused on its core mission of founder support and venture building. The exact size is not specified, but its focus on "unicorn founders" and a large network suggests a significant operational reach rather than a large internal headcount.

Founded: The exact founding date is not provided, but the involvement of serial entrepreneurs like Paul Müller (founder of Adjust) implies a relatively recent establishment with a strong foundation built on proven success.

Team Structure:

• Core EWOR Team: Comprised of experienced serial entrepreneurs, investors, and operational experts who provide mentorship and guidance.

• Founder Cohort: A select group of ambitious individuals (like the applicant) who are empowered to build their own startups within the EWOR framework.

• Network: An extensive external network of over 50,000 professionals, including potential hires, investors, and industry experts.

• Reporting: While direct reporting lines are not explicit, founders will work closely with specific EWOR mentors and advisors, with ultimate accountability for their startup's success.

Methodology:

• Entrepreneur-in-Residence (EIR) / Founder Program: A structured program designed to de-risk startup creation and accelerate growth through intensive support.

• Data-Driven Decision Making: Emphasis on using market data, user feedback, and performance metrics to validate product-market fit and refine GTM strategies.

• Lean Startup Principles: Iterative development, rapid prototyping, and continuous learning are central to the process of building and scaling ventures.

• Network Leverage: Proactive utilization of the EWOR network for talent acquisition, fundraising, and strategic partnerships.

Company Website: EWOR GmbH (The provided URL is for the job posting itself, not the main company site. A common domain would be ewor.com or similar, though not explicitly stated.)

📝 Enhancement Note: Company context is built by interpreting the "serial entrepreneurs," "unicorn founders," and "network" details. The "Clean Energy" focus is highlighted as a key industry driver. The team structure and methodology are inferred from the program's description as a venture builder or accelerator.

📈 Career & Growth Analysis

Operations Career Level: This role represents a "Founder" or "Entrepreneur-in-Residence" level. It's a senior-level opportunity where the individual is empowered to lead and build their own business unit, with significant autonomy and responsibility. This is distinct from a traditional operations or design role within an established company.

Reporting Structure: While not a traditional hierarchy, the founder will report to and receive intensive guidance from EWOR's core team of serial entrepreneurs and mentors. The success of the startup is the primary measure, and founders are expected to be proactive in seeking advice and leveraging EWOR's resources.

Operations Impact: The impact is direct and profound. The founder is responsible for creating a viable business model, achieving product-market fit, building a sales and marketing engine, and scaling revenues, potentially to €100M+. The design and GTM strategy are critical levers for this impact.

Growth Opportunities:

• Startup Scale & Equity: The primary growth opportunity is the successful scaling of the founded startup, leading to significant personal wealth creation through equity ownership.

• Entrepreneurial Mastery: Intensive development and mentorship provide unparalleled growth in leadership, strategic thinking, and operational execution skills.

• Network Expansion: Building a personal and professional network of high-caliber founders, investors, and industry leaders.

• Future Ventures: Potential to become a serial entrepreneur with a proven track record supported by EWOR's ecosystem.

• Industry Leadership: Opportunity to become a recognized leader in the Clean Energy sector.

📝 Enhancement Note: This section re-frames the role from a job to an entrepreneurial opportunity. The "growth" is not about climbing a corporate ladder but about building a successful company and developing as an entrepreneur. The "operations impact" is framed around the GTM and scaling responsibilities.

🌐 Work Environment

Office Type: This is a 100% remote role. There is no requirement to be in a physical office. The "office" is wherever the founder chooses to work, provided they are located within Europe or the Americas.

Office Location(s): Remote within Europe or the Americas. The specific mention of Santa Barbara, CA, within the job listing might indicate a preference or a primary hub for some operations, but the role is explicitly stated as 100% remote globally within these regions.

Workspace Context:

• Flexibility & Autonomy: Founders have complete control over their work environment, allowing for personalized setups that optimize productivity.

• Digital Collaboration: Reliance on digital tools for communication, project management, and collaboration with the EWOR team and potential hires.

• Global Connectivity: The ability to work from anywhere within the specified regions, fostering a diverse and international perspective.

• Focus on Output: The environment is geared towards results and milestone achievement rather than traditional office-based presence.

Work Schedule:

• Highly flexible, dictated by the demands of building and scaling a startup. While a 40-hour work week is a baseline, founders are expected to dedicate significant effort, often exceeding standard hours, especially during critical product development, sales push, or fundraising phases. The schedule is driven by project needs and market opportunities.

📝 Enhancement Note: The remote nature is emphasized, along with the implications for work environment and schedule. The flexibility is framed within the context of high entrepreneurial expectations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for entrepreneurial drive, design skills, and potential for scaling a business.

• Founder/Mentor Interviews: In-depth discussions with EWOR's serial entrepreneurs and mentors to assess vision, strategic thinking, leadership potential, and cultural fit. This stage will likely involve scenario-based questions and discussions about past entrepreneurial experiences.

• Portfolio Presentation: A dedicated session where candidates present their design and entrepreneurial portfolio, highlighting key case studies, GTM strategies, and potential for their clean energy startup idea.

• Business Case / Pitch Development: Candidates may be asked to develop a preliminary business case or pitch deck for a clean energy startup concept, demonstrating their ability to translate ideas into actionable plans.

• Final Evaluation: Assessment of overall fit for the EWOR program, potential for scaling a €1B+ company, and alignment with EWOR's values.

Portfolio Review Tips:

• Highlight Entrepreneurial Impact: Beyond just design aesthetics, showcase how your design decisions and GTM strategies contributed to tangible business outcomes (e.g., user acquisition, conversion rates, market penetration).

• Structure for Strategy: For each case study, clearly articulate the problem, your strategic approach (including GTM considerations), your design process, the solution, and the measurable results.

• Demonstrate Clean Energy Relevance: If possible, include projects or concepts related to clean energy or sustainability to show passion and domain interest.

• Showcase Brand Building: For brand design projects, present the full scope from foundational strategy to visual execution and brand guidelines.

• Be Ready to Discuss Vision: Be prepared to articulate your vision for a clean energy startup and how your design and GTM skills will be instrumental in its success.

Challenge Preparation:

• Startup Idea Incubation: Think about potential problems and solutions within the Clean Energy sector that could form the basis of a startup.

• GTM Strategy Outline: Be ready to discuss how you would approach building a sales and marketing engine for a new clean energy product.

• Design for Impact: Prepare to discuss how you would design for scalability, user adoption, and competitive differentiation in a rapidly evolving market.

📝 Enhancement Note: The interview process is inferred to be rigorous, focusing on entrepreneurial capabilities and strategic GTM thinking, not just design execution. Portfolio tips are geared towards demonstrating this broader entrepreneurial scope.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma, Sketch, Adobe Creative Suite (Illustrator, Photoshop, XD) are expected for UI/UX and Brand Design.

• Prototyping Tools: InVision, Marvel, or built-in Figma/Sketch prototyping capabilities.

• Collaboration Platforms: Slack, Microsoft Teams, Zoom for communication and remote team coordination.

• Project Management Tools: Asana, Trello, Jira, Monday.com for task management, workflow tracking, and GTM project planning.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics for website performance and user behavior tracking.

• Product Analytics: Mixpanel, Amplitude, Pendo for in-app user behavior analysis and feature adoption.

• CRM Tools: Salesforce, HubSpot, Zoho CRM for managing customer relationships, sales pipeline tracking, and GTM reporting.

• Data Visualization: Tableau, Power BI, Google Data Studio for creating dashboards and reporting on key performance indicators (KPIs).

CRM & Automation:

• CRM: Salesforce, HubSpot, Zoho CRM.

• Marketing Automation: HubSpot, Marketo, Mailchimp for email campaigns, lead nurturing, and marketing operations.

• Sales Enablement Tools: Tools that support sales teams in their outreach and deal closing.

• Integration Platforms: Zapier, Make (formerly Integromat) for connecting different software applications and automating workflows.

📝 Enhancement Note: This section assumes a typical technology stack for a startup founder, combining design tools with essential GTM, analytics, and collaboration platforms. The focus is on tools that enable building, scaling, and tracking business performance.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: A relentless drive to build, innovate, and overcome challenges. Taking ownership and initiative are paramount.

• Impact-Oriented: Focus on creating substantial business value and achieving ambitious goals (€100M+ revenue, €1B+ valuation).

• Data-Driven: Utilizing data and analytics to inform strategic decisions, validate hypotheses, and measure performance across design, sales, and marketing.

• Collaboration & Mentorship: Valuing open communication, constructive feedback, and leveraging the expertise of mentors and peers.

• Resilience & Adaptability: Embracing change, learning from setbacks, and maintaining a positive, solution-oriented mindset in a fast-paced environment.

Collaboration Style:

• Cross-Functional Integration: Designers will work closely with founders, potential sales teams, marketing specialists, and EWOR mentors, requiring strong communication and the ability to translate technical/design concepts for different audiences.

• Feedback-Driven Iteration: A culture of continuous improvement where designs and strategies are regularly reviewed and iterated upon based on user feedback, market response, and performance metrics.

• Knowledge Sharing: An environment where best practices, lessons learned, and insights are openly shared among the founder cohort and with the EWOR team.

📝 Enhancement Note: Values are inferred from the company's mission to build "€1B+ companies" and support "ambitious entrepreneurs." The collaboration style reflects the needs of a startup environment where diverse functions must work together seamlessly.

⚡ Challenges & Growth Opportunities

Challenges:

• Startup Failure Risk: The inherent high risk of startup failure requires exceptional resilience, adaptability, and a strong problem-solving ability.

• Product-Market Fit Identification: Accurately identifying and validating product-market fit in a competitive and rapidly evolving clean energy sector.

• Scaling Operations: Building and scaling sales, marketing, and operational functions from scratch while managing limited resources.

• Fundraising Pressure: Successfully navigating the complex and competitive landscape of venture capital fundraising to secure necessary growth capital.

• Balancing Design with Business Needs: Effectively integrating design vision with the immediate business imperatives of revenue generation and market traction.

Learning & Development Opportunities:

• Entrepreneurial Skill Development: Intensive, hands-on learning in all facets of building and scaling a business, guided by world-class mentors.

• Industry Specialization: Deep dive into the Clean Energy sector, understanding its unique market dynamics, technological advancements, and regulatory landscape.

• Networking: Building a robust professional network with access to elite founders, investors, and industry leaders.

• Leadership Training: Developing critical leadership skills necessary to attract, motivate, and manage a high-performing team.

• Financial Acumen: Gaining experience in financial modeling, budgeting, fundraising, and investor relations.

📝 Enhancement Note: Challenges are framed around the realities of startup creation, especially in a high-growth, competitive sector like clean energy. Growth opportunities focus on the holistic development of the individual as an entrepreneur.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for identifying and validating product-market fit for a new clean energy solution." (Focus on user research, GTM validation, and iterative design).

• "How would you approach building a sales and marketing engine from the ground up for a clean energy startup? What are the first 90-day priorities?" (Emphasize GTM strategy, channel selection, and early traction metrics).

• "Walk us through a past project where your UI/UX or brand design directly contributed to significant business growth or user adoption. What were the key metrics?" (Prepare a case study showcasing ROI and impact). Company & Culture Questions:

• "Why are you passionate about the Clean Energy sector, and what specific problem do you aim to solve with your startup?" (Demonstrate domain interest and a clear vision).

• "How do you handle ambiguity and setbacks, common in the startup world?" (Showcase resilience, adaptability, and problem-solving skills).

• "What is your experience with fundraising, and what are your expectations for securing capital for your venture?" (Be realistic and prepared to discuss your strategy). Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as compelling stories of problem, solution, and impact. Clearly articulate your role and the outcomes achieved.

• Quantify Impact: Whenever possible, use data and metrics to demonstrate the success of your designs and GTM strategies. Focus on KPIs relevant to business growth.

• Showcase Strategic Thinking: Explain the why behind your design and GTM decisions, linking them back to business objectives and user needs.

• Be Concise and Focused: Given the limited time, focus on your most impactful projects that align with the entrepreneurial and GTM aspects of this role.

📝 Enhancement Note: Interview questions are designed to probe entrepreneurial mindset, GTM strategy development, and design's business impact, aligning with the unique nature of this role.

📌 Application Steps

To apply for this entrepreneurial opportunity:

• Submit your comprehensive application through the provided link on the EWOR platform.

• Curate your portfolio to highlight not only your UI/UX and Brand Design expertise but also your entrepreneurial drive, strategic thinking, and any experience related to Go-To-Market (GTM) strategy development or startup growth.

• Tailor your resume to emphasize achievements, quantifiable results, and any experience building or scaling projects, aligning keywords with startup incubation and GTM principles.

• Prepare a compelling narrative about your vision for a clean energy startup and how you plan to leverage EWOR's resources and your skills to achieve significant market impact and funding.

• Research EWOR GmbH thoroughly, understanding the backgrounds of the founding mentors and their previous successes to better articulate your alignment with their vision and methodology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.