Sr. Brand Designer

📍 Job Overview

Job Title: Sr. Brand Designer

Company: Leena AI

Location: Gurugram, Haryana, India

Job Type: FULL_TIME

Category: Brand & Marketing Design Operations

Date Posted: 2026-09-18

Experience Level: Mid-Senior Level (5-10 years implied)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creative direction and execution of digital and paid marketing campaigns, with a primary focus on LinkedIn advertising.

• Drive the design of website components, landing pages, and sales enablement collateral, ensuring a cohesive and compelling brand experience.

• Art-direct and contribute hands-on to motion graphics and video projects, elevating visual storytelling through animation and editing.

• Develop and maintain robust design systems and asset libraries within Figma to ensure brand consistency and accelerate production workflows.

• Leverage AI-assisted design tools to enhance efficiency, scale creative output, and focus human hours on concept, taste, and craft.

📝 Enhancement Note: This role is positioned as a senior individual contributor with significant ownership and influence, requiring not only strong design execution but also strategic thinking and the ability to guide creative direction. The emphasis on AI fluency and its practical application in design workflows is a critical differentiator for this position within a tech-focused company.

📈 Primary Responsibilities

• Own the end-to-end design and iteration of LinkedIn ad creative, including static, carousel, document, and video formats, to meet the high-volume demands of paid social campaigns.

• Collaborate closely with performance marketing teams to develop creative testing hypotheses, design variant systems, and analyze data to inform creative optimization strategies.

• Design integrated campaign assets across digital touchpoints, including landing pages, display ads, email campaigns, and organic social media, ensuring a unified brand narrative from initial impression to conversion.

• Translate complex enterprise AI product concepts into clear, impactful visuals that resonate with target audiences such as CHROs and CIOs, avoiding generic AI clichés.

• Produce high-quality print and digital collateral for sales enablement, including pitch decks, executive presentations, reports, whitepapers, case studies, and one-pagers.

• Create reusable video components such as intros, outros, lower thirds, and title systems to maintain brand consistency across all video content.

• Provide clear, constructive, and unsentimental feedback to peer designers, acting as a key reviewer when the Principal Designer is engaged elsewhere, and helping unblock other designers.

• Build and maintain template and component libraries in Figma and After Effects to streamline recurring design tasks and ensure brand consistency.

• Exercise strong judgment in prioritizing design efforts, distinguishing between work requiring bespoke design, templated solutions, and initiatives that may not be necessary.

• Actively research and integrate emerging AI design tools and techniques into daily workflows to improve efficiency and elevate design quality.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on execution and strategic oversight, particularly in areas like paid social creative, design systems, and motion/video art direction. The emphasis on translating abstract concepts into clear visuals and the expectation of using AI tools effectively are key operational aspects of this role.

🎓 Skills & Qualifications

Education: No specific degree required; backgrounds in Design, Animation, Fine Arts, or self-taught expertise are welcome and will be evaluated via portfolio.

Experience: 4–6 years of professional design experience, with significant time spent in-house or at an agency serving B2B or technology clients.

Required Skills:

• Deep, fluent proficiency in Figma, including advanced skills in components, variants, auto-layout, design systems, and library creation.

• Exceptional, current aesthetic taste, demonstrated through well-composed, well-typeset, restrained, and contemporary design work.

• Proven experience in designing paid social and digital advertisements that have run at scale, with an understanding of creative performance in feed environments.

• Advanced proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Working proficiency in After Effects, enabling independent creation of 30–90 second motion pieces from storyboard to final edit with confident timing and easing.

• Working proficiency in Premiere Pro for editing webinars, customer interviews, and event recaps, including pacing, captioning, color correction, and audio cleanup.

• Demonstrated capability in web design, including the design of responsive pages and component-based layouts.

• Genuine skill in presentation design, with the ability to translate dense, unstructured narratives into visually compelling presentations.

• Active fluency in AI-assisted design tools, understanding how to leverage generative and AI-assisted tools for efficiency while maintaining high quality and critical judgment.

• Temperament to give and receive feedback constructively, with tact and professionalism when reviewing peer work.

• Demonstrated speed with judgment, capable of managing multiple projects simultaneously, prioritizing tasks effectively, and meeting deadlines without compromising quality.

• Clear and concise communication skills in American English, both written and verbal, with the ability to articulate design decisions with reasoned justifications. Preferred Skills:

• Experience marketing to enterprise audiences in HR, IT, finance, or procurement.

• Proficiency in illustration or 3D software (e.g., Blender, Spline).

• Familiarity with Webflow or similar CMS platforms.

• Sound design instincts for video production.

📝 Enhancement Note: The emphasis on "deep, fluent Figma" and "exceptional, current taste" are non-negotiable criteria. The requirement for active AI fluency and the ability to distinguish between shippable AI output and merely "finished-looking" output are critical operational differentiators.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A link to a portfolio (website, PDF, Behance, or Dribbble) is mandatory for all applications.

• Include paid social or digital ad work, ideally a set of variants, to demonstrate the ability to maintain quality across high-volume production.

• Showcase one full presentation or long-form document designed end-to-end, going beyond just the cover slide.

• Present two motion pieces animated independently in After Effects and one video edited in Premiere Pro.

• Include one piece of web or brand work displayed across multiple platforms or surfaces.

• Provide a brief description (1-2 sentences) for each project, outlining the brief, key decisions made, and the rationale behind them. Process Documentation:

• Demonstrate an understanding of component-based design and the creation of reusable assets within Figma for web design.

• Showcase the process of developing and testing creative variants for paid social campaigns, including hypothesis generation and data analysis.

• Illustrate the workflow for transforming raw video footage into polished edits, including pacing, color, audio, and captioning.

• Explain the methodology for translating complex product features or abstract concepts into clear, understandable visual narratives for sales collateral.

📝 Enhancement Note: The portfolio requirements are highly specific and designed to assess practical skills, volume capability, and strategic thinking. The emphasis on "end-to-end" design for presentations and the inclusion of specific motion/video samples are crucial for evaluating a candidate's comprehensive skill set.

💵 Compensation & Benefits

Salary Range: Competitive and benchmarked to senior design talent in the market; specific range to be discussed on the first call.

Benefits:

• Competitive compensation.

• Opportunity to work in a fast-growing, global enterprise Agentic AI platform.

• Continuous learning and development opportunities.

• Collaborative and inclusive company culture.

Working Hours: Full-time, with a requirement for some overlap with US time zones to facilitate collaboration with the customer base and leadership team.

📝 Enhancement Note: While a specific salary range is not provided, the description indicates it will be competitive and discussed early in the process. The need for US time zone overlap suggests a demanding but potentially flexible work schedule