Staff Brand & Web Designer (IC6)

📍 Job Overview

Job Title: Staff Brand & Web Designer (IC6)

Company: Dispel

Location: United States

Job Type: FULL_TIME

Category: Brand & Web Design / Marketing Operations

Date Posted: 2026-09-18

Experience Level: 10+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Lead the strategic direction and multi-year brand platform development for a growth-stage cybersecurity company.

• Drive measurable business results through major web initiatives, including re-architecture, design system adoption, and performance optimization of dispel.com.

• Operationalize Generative AI (GenAI) tools for brand content creation, defining prompt libraries, QA processes, and review workflows to balance speed with quality.

• Build and govern a tokenized design system that ensures consistency across marketing and product surfaces, bridging all customer touchpoints.

• Partner closely with executive leadership, the Chief Design Officer, and Director of Marketing to align brand, web, and product design strategies with business objectives.

📝 Enhancement Note: While this role is for a Brand & Web Designer, the emphasis on "operationalizing GenAI," "building systems and governance," "leading major web initiatives that drive measurable business results," and "co-shaping SEO strategy with Marketing" strongly aligns it with advanced Marketing Operations and Revenue Operations principles. The "IC6" designation and focus on strategic direction, system building, and coaching senior designers indicate a senior individual contributor role with significant influence, requiring a blend of creative vision and operational rigor.

📈 Primary Responsibilities

• Define and implement multi-year brand direction, including core principles, visual frameworks, and success metrics.

• Develop and manage the company's brand architecture, establishing clear rules for extending brand across products and co-branded experiences as the company scales.

• Own and evolve a tokenized design system that ensures brand consistency across marketing collateral, web properties, and product user interfaces.

• Establish and refine GenAI operational workflows for brand content generation, including prompt engineering best practices, quality assurance protocols, and review cycles.

• Lead strategic web initiatives such as site re-architecture, design system integration, Content Management System (CMS) evaluation, and performance optimization for dispel.com.

• Define and enforce stringent standards for web performance, accessibility, and motion design, implementing clear review gates and quality checks.

• Design and codify complex interactive and motion systems, such as those developed with Rive, creating reusable patterns for the web platform.

• Collaborate with Marketing to co-shape SEO strategy, focusing on information architecture, template design, and schema implementation for measurable organic performance improvements.

• Prioritize the web roadmap in conjunction with Engineering and Product teams, balancing innovation with platform reliability and scalability.

• Orchestrate integrated cross-functional launches that span web, events, content, and product, ensuring a cohesive and consistent brand expression across all channels.

• Direct and manage external vendors and agencies, including setting briefs, defining quality standards, and overseeing output delivery.

• Align foundational visual elements (icons, illustration, motion language) with Product Design to ensure coherence between marketing and product experiences.

• Lead the design and execution of complex event experiences, including booth environments and screen choreography, developing reusable systems for future events.

• Partner with Marketing and Sales teams to develop campaign visuals, content templates, and essential enablement materials.

• Influence executive-level decisions regarding brand and web strategy through clear rationale, data-driven insights, and user testing.

• Coach and mentor senior and mid-level designers, elevating the team's critique process, documentation standards, and design rationale articulation.

• Develop comprehensive migration plans for brand transitions, including risk assessments, detailed timelines, and proactive stakeholder communication strategies.

• Act as the primary brand steward for Dispel, managing onboarding, conducting office hours, and facilitating governance forums.

📝 Enhancement Note: The responsibilities highlight a strategic, systems-oriented approach typical of senior operations roles. The emphasis on "operationalizing GenAI," "building brand architecture," "tokenized design system," "performance optimization," "SEO strategy," and "cross-functional launch orchestration" points to a need for robust process definition, execution, and measurement, aligning with operational excellence.

🎓 Skills & Qualifications

Education: While specific educational requirements are not detailed, a Bachelor's degree in Graphic Design, Web Design, Marketing, or a related field is typically expected for roles of this seniority. Equivalent practical experience will also be strongly considered.

Experience: 10+ years of dedicated experience in brand and web design. This experience must demonstrably include strategic leadership, systems thinking, and a portfolio showcasing high-craft execution.

Required Skills:

• Strategic Brand Direction: Proven ability to set organizational-level brand direction, defining core principles, visual frameworks, and governance structures beyond just producing deliverables.

• Systems Thinking & Design Systems: Deep expertise in building and managing comprehensive design systems, with a focus on tokenization to bridge marketing and product surfaces.

• Figma Proficiency: Advanced mastery of Figma for design, prototyping, and collaboration.

• Adobe Creative Suite Mastery: Expert-level proficiency in Adobe Photoshop, Illustrator, and After Effects for visual asset creation and motion graphics.

• GenAI Tools Expertise: Daily, hands-on experience and advanced understanding of Generative AI tools for concept generation, content production, prototyping, and workflow automation.

• Web Design & UX Principles: Strong understanding of modern web design best practices, user experience (UX) principles, and accessibility standards (WCAG).

• CMS Knowledge: Working knowledge of Content Management System (CMS) platforms, with specific mention of Framer and HubSpot as examples.

• Vendor & Agency Management: Demonstrated ability to direct external partners (agencies, vendors, freelancers) through clear briefs, quality oversight, and performance reviews.

• Communication & Stakeholder Alignment: Exceptional communication skills, with a proven track record of aligning diverse stakeholders (design, marketing, engineering, executive leadership) in a remote-first environment.

• Project & Priority Management: Ability to effectively manage competing priorities and complex programs across brand, web, and cross-functional initiatives. Preferred Skills:

• Frontend Development: Practical experience with frontend technologies such as React, HTML, CSS, and JavaScript.

• Advanced Motion Design: Proficiency in motion platforms like Rive, with advanced animation design skills for dynamic web experiences.

• B2B/Technical Product Background: Experience in B2B environments, cybersecurity, industrial infrastructure, or other highly technical product sectors.

• Tokenized/Multi-Theme Design Systems: Specific experience building design systems that support multiple themes or bridge marketing and product surfaces effectively.

• High-Stakes Brand Management: Experience managing brand evolution through significant organizational events such as rebrands, mergers, acquisitions, or periods of rapid growth.

• GenAI Pipeline Operationalization: Proven experience in building or operationalizing GenAI pipelines for scalable brand content production.

📝 Enhancement Note: The "Required Skills" section has been expanded to explicitly detail the operational aspects of each skill, such as "governance structures" for brand direction and "workflow automation" for GenAI. The preference for "frontend development" and "tokenized design systems" further emphasizes the blend of creative and technical operational capabilities required.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Brand Platform: Showcase examples of defining and implementing multi-year brand strategies, including principles, visual frameworks, and governance. Demonstrate how you've guided brand evolution based on research and customer insights.

• Design Systems & Governance: Present a robust design system, ideally tokenized, that bridges marketing and product. Detail the processes for maintaining consistency, managing updates, and ensuring adoption across teams.

• Major Web Initiatives: Include case studies of leading significant web projects (e.g., site re-architecture, CMS migration, design system adoption) with a clear focus on measurable results and performance optimization.

• GenAI Operationalization: Provide examples of how you've integrated GenAI into brand content workflows. Detail prompt libraries, QA processes, review workflows, and how you balanced speed with quality and originality.

• Cross-Functional Collaboration: Illustrate projects where you've orchestrated integrated launches or managed brand expression across multiple channels (web, events, content, product), showcasing collaboration with Marketing, Sales, Engineering, and Product.

• Vendor & Agency Direction: Demonstrate experience in directing external partners, including your approach to briefs, quality standards, and performance management.

• High-Craft Execution: While strategy is key, the portfolio must also exhibit exceptional visual design execution, including sophisticated branding, web design, and motion graphics.

Process Documentation:

• Workflow Design & Optimization: Detail the processes you've established for brand development, web design, and content creation, emphasizing efficiency and scalability. This includes documentation of your approach to prompt engineering for GenAI.

• System Implementation & Automation: Showcase how you've implemented design systems and automated repetitive tasks through technology, including CMS management and GenAI workflows.

• Measurement & Performance Analysis: Provide examples of how you track and report on the performance of brand and web initiatives, including SEO impact, user engagement, and brand consistency metrics. Demonstrate how data informs your strategic decisions.

📝 Enhancement Note: The portfolio requirements are structured to emphasize the operational aspects of the role. Emphasis is placed on "governance," "measurable results," "workflow automation," and "performance analysis," which are critical for operations professionals. The inclusion of "GenAI operationalization" highlights the forward-thinking nature of this role.

💵 Compensation & Benefits

Salary Range: $152,000 - $170,000 USD annually.

This range is commensurate with the experience level (10+ years), the senior individual contributor (IC6) designation, and the strategic impact expected in this role. The compensation reflects the need for advanced skills in brand strategy, web design, systems thinking, GenAI, and cross-functional leadership within a growth-stage cybersecurity company operating in a competitive market.

Benefits:

• 401(k) with Company Match: Financial planning support with employer contributions to retirement savings.

• Performance Bonus: Opportunity to earn additional compensation based on individual and company performance.

• Equity Eligible: Potential to receive company stock options or grants, aligning personal success with Dispel's growth.

• Unlimited PTO: Flexible paid time off policy, encouraging work-life balance and personal well-being.

• Comprehensive Health Insurance: Medical, vision, and dental insurance coverage to support employee health.

• Remote Work: Fully remote work arrangement offering flexibility and autonomy.

Working Hours: While specific hours are not defined, a standard full-time role typically involves approximately 40 hours per week. Given the remote and potentially global nature of collaboration, flexibility in working hours may be expected to accommodate different time zones and urgent project needs.

📝 Enhancement Note: The salary range is explicitly stated and justified based on industry benchmarks for senior design and operations roles. The benefits are detailed to highlight their value proposition for experienced professionals. The working hours note acknowledges the flexibility often associated with remote, senior positions.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cybersecurity, Critical Infrastructure Protection. Dispel operates in a highly specialized and critical sector, providing secure remote access solutions for utilities, manufacturing, and essential services. This context implies a need for reliability, security, and a deep understanding of industrial/technical environments.

Company Size: Growth-stage company. This suggests a dynamic environment with evolving processes, opportunities for significant impact, and a need for adaptable individuals who can help scale operations. It also means that while some structure exists, there's room for innovation and process improvement.

Founded: Specific founding date is not provided, but the company is described as "growth-stage," indicating it has moved beyond the startup phase and is focused on scaling operations and market penetration.

Team Structure:

• Design Organization: This role sits within the Design organization, reporting to the Chief Design Officer.

• Cross-Functional Collaboration: Daily partnerships are expected with the Director of Marketing, Engineering, Product Design, Sales, and executive leadership. This indicates a highly collaborative and integrated GTM (Go-To-Market) function.

• Leadership & Coaching: As a Staff Designer (IC6), this role is expected to provide mentorship and coaching to senior and mid-level designers, contributing to the overall development and quality standards of the design team.

Methodology:

• AI-Centric Approach: Dispel emphasizes the core use of Generative AI in daily work, expecting candidates to be proficient and to define how the team leverages AI for efficiency and quality.

• Data-Driven Decisions: The role requires influencing executive decisions through clear rationale, data, and testing, indicating a strong emphasis on measurable outcomes and data-informed strategy.

• Systems & Governance: Building and maintaining robust systems (brand, web, design) and establishing governance are central to the role's operational focus.

Company Website: https://www.dispel.com

📝 Enhancement Note: The company context is fleshed out to explain the implications for a Brand & Web Designer, particularly the operational needs stemming from a growth-stage, cybersecurity focus. The emphasis on "AI-centric," "data-driven," and "systems & governance" directly relates to operations principles.

📈 Career & Growth Analysis

Operations Career Level: Staff Designer (IC6) - This designation signifies a senior individual contributor role. At this level, the focus shifts from execution to strategy, system design, mentorship, and influencing organizational direction. The role requires deep expertise and the ability to operate autonomously, setting direction rather than just following it. It's a crucial role in driving operational excellence within the design and marketing functions.

Reporting Structure: Reports to the Chief Design Officer. Works closely with the Director of Marketing and collaborates with executive leadership, Engineering, and Product teams. This structure allows for direct influence on high-level strategy while maintaining operational alignment across departments.

Operations Impact: The Staff Brand & Web Designer is pivotal in shaping Dispel's external perception and user experience. By defining the brand platform, optimizing the website (a key GTM asset), and ensuring consistent messaging, this role directly impacts lead generation, brand reputation, customer acquisition, and ultimately, revenue growth. The operational focus on efficiency through GenAI and robust systems amplifies this impact by enabling scalable GTM efforts.

Growth Opportunities:

• Strategic Leadership: Opportunity to shape Dispel's brand and web presence for years to come, influencing long-term company strategy and market positioning.

• AI Innovation Leadership: Drive the adoption and operationalization of AI within the design function, becoming a thought leader in AI-driven creative processes.

• Cross-Functional Influence: Expand influence across Marketing, Sales, and Product, deepening understanding of the entire GTM funnel and contributing to broader business strategy.

• Mentorship & Team Development: Develop leadership skills by coaching other designers, raising the bar for design quality, and contributing to the growth of the design organization.

• Specialization: Potential to deepen expertise in areas like B2B cybersecurity branding, advanced web performance optimization, or complex design system architecture.

📝 Enhancement Note: This section frames the role within a broader career context, highlighting the strategic and operational leadership expected at the IC6 level. The "Operations Impact" section specifically ties the design and web responsibilities to revenue generation and GTM effectiveness, aligning with an operations perspective.

🌐 Work Environment

Office Type: Fully Remote. Dispel operates as a remote-first company, implying a distributed workforce and a reliance on digital collaboration tools. This environment requires strong self-discipline, proactive communication, and asynchronous work capabilities.

Office Location(s): While the role is remote within the United States, Dispel may have physical offices or hubs. However, the primary work arrangement is telecommuting. Operations professionals should be prepared to work effectively without a centralized physical office.

Workspace Context:

• Collaborative Digital Environment: Expect extensive use of digital collaboration platforms (e.g., Slack, Zoom, Figma, project management tools) for real-time and asynchronous communication. The emphasis is on effective virtual teamwork.

• Operations Tools & Technology: Access to and proficiency with a suite of design, web development, AI, and collaboration tools will be essential. The company likely invests in technology that supports remote productivity and operational efficiency.

• Cross-Functional Interaction: Frequent opportunities to interact with teams across Marketing, Sales, Product, and Engineering, fostering a holistic understanding of the business and its operational processes.

Work Schedule: A standard 40-hour work week is typical for full-time roles. However, as a remote-first company in a growth phase, flexibility may be required to accommodate project deadlines, cross-time zone collaboration, and urgent needs. Proactive time management and clear communication about availability are key.

📝 Enhancement Note: The "Work Environment" section emphasizes the operational implications of a remote-first setting, focusing on digital collaboration, tool proficiency, and the need for self-management, which are critical for operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Portfolio Review: Submission of resume and a strong portfolio showcasing strategic brand and web design, systems thinking, and GenAI integration. The portfolio will be assessed for strategic depth, operational execution, and high-craft.

• Hiring Manager/Recruiter Screen: An initial conversation to assess cultural fit, high-level experience, and alignment with the role's strategic and operational demands.

• Design/Marketing Leadership Interview: In-depth discussion with the Chief Design Officer and Director of Marketing focusing on strategic vision, brand platform development, web initiative leadership, GenAI operationalization, and cross-functional collaboration. Expect to discuss your approach to building systems and governance.

• Cross-Functional Stakeholder Interviews: Interviews with key partners from Engineering, Product, and potentially Sales to evaluate collaboration style, technical understanding, and ability to influence diverse teams.

• Executive Interview: A final conversation with executive leadership to assess strategic impact, leadership potential, and alignment with Dispel's overall business objectives.

Portfolio Review Tips:

• Strategic Narrative: Structure your portfolio to tell a story. For each project, clearly articulate the business problem, your strategic approach, the operational processes you employed (e.g., system design, GenAI workflow), your specific contributions, and the measurable results achieved.

• Process Over Pixels: While high-craft is essential, emphasize the process behind your work. Detail how you approached strategy, system design, collaboration, and problem-solving. Showcase your ability to build and govern.

• GenAI Integration Examples: Clearly highlight how you've used GenAI tools. Demonstrate prompt libraries, QA processes, and how you ensure brand integrity and quality at speed.

• Metrics & ROI: Quantify your impact whenever possible. Use data to demonstrate the success of your web initiatives, brand campaigns, and system implementations. Focus on metrics relevant to business growth (e.g., lead generation, conversion rates, SEO performance, brand consistency).

• Company-Specific Relevance: Tailor your presentation to Dispel's industry (cybersecurity, critical infrastructure) and growth stage. Highlight relevant B2B or technical product experience.

Challenge Preparation:

• Strategic Brand/Web Challenge: Be prepared for a hypothetical case study or challenge related to developing a brand platform extension, optimizing a key web funnel, or operationalizing a new GenAI workflow for content. Focus on strategic thinking, process definition, and measurable outcomes.

• Systems Design Exercise: You may be asked to outline the architecture of a design system or propose a governance model for brand consistency.

• Stakeholder Alignment Scenario: Prepare to discuss how you would gain buy-in from executive leadership or align competing priorities between Marketing and Engineering.

📝 Enhancement Note: This section provides actionable advice on preparing for the application and interview process, emphasizing the operational aspects such as process documentation, metric-driven results, and strategic alignment, which are crucial for operations professionals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design system development. Expect advanced usage for component creation, auto-layout, and design system management.

• Adobe Creative Suite: Critical for high-quality visual asset creation, including Photoshop (image editing), Illustrator (vector graphics, branding), and After Effects (motion graphics, animation).

• Generative AI Design Tools: Daily use of tools such as Midjourney, Stable Diffusion, DALL-E, or similar platforms for concept generation, asset creation, and workflow automation. Proficiency in prompt engineering is key.

• Web Design & CMS Platforms: Working knowledge of platforms like Framer and HubSpot. Experience with evaluating and implementing modern CMS solutions will be advantageous for website optimization.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with tools like Google Analytics or similar platforms to track website performance, user behavior, and SEO impact.

• SEO Tools: Knowledge of tools (e.g., SEMrush, Ahrefs) for SEO strategy, keyword research, and performance monitoring.

• Data Visualization Tools: Ability to use or interpret data from dashboarding tools (e.g., Tableau, Looker, Power BI) to communicate performance metrics to stakeholders.

CRM & Automation:

• CRM Platforms: Understanding of how CRM systems (e.g., Salesforce, HubSpot CRM) integrate with web properties and marketing efforts, particularly for lead tracking and customer journey mapping.

• Marketing Automation Tools: Familiarity with platforms like HubSpot or Marketo that integrate with web content and campaigns to drive engagement and lead nurturing.

• Integration Platforms: Awareness of how different tools connect (e.g., Zapier, custom APIs) to ensure seamless data flow between marketing, web, and CRM systems.

📝 Enhancement Note: This section details the specific technology stack relevant to a senior Brand & Web Designer with operational responsibilities. The inclusion of GenAI tools, CMS platforms, and analytics/automation tools highlights the blend of creative and operational technology proficiency required.

👥 Team Culture & Values

Operations Values:

• Strategic Vision & Execution: A commitment to not just designing, but strategically shaping the brand and web presence to achieve business objectives, backed by robust execution and process.

• Data-Driven Decision Making: Relying on data, research, and testing to inform design and web strategy, ensuring that decisions are grounded in evidence and lead to measurable outcomes.

• Efficiency & Scalability: A drive to create efficient workflows and scalable systems, particularly through the innovative use of GenAI and well-defined design systems, to maximize impact.

• Quality & Craftsmanship: Upholding high standards for visual design, user experience, and brand consistency across all touchpoints, ensuring a polished and professional presentation.

• Collaboration & Influence: Fostering strong working relationships across departments, proactively communicating, and influencing stakeholders to align on strategic goals and operational plans.

Collaboration Style:

• Proactive & Cross-Functional: Actively engaging with Marketing, Sales, Product, and Engineering to ensure brand and web initiatives are integrated and support broader business goals.

• Systematic & Governed: Establishing clear processes and governance frameworks for brand consistency and web development, making collaboration predictable and efficient.

• Feedback-Oriented: Open to constructive feedback and actively participating in critiques to continuously improve design quality and strategic effectiveness.

• Knowledge Sharing: Willingness to share expertise, particularly around GenAI best practices and design system utilization, to elevate the entire team's capabilities.

📝 Enhancement Note: This section translates the company's likely cultural values into operational terms, focusing on aspects like "efficiency & scalability," "data-driven decision making," and "governance," which are critical for operations professionals.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality with GenAI: Navigating the rapid evolution of GenAI tools to leverage their speed and creative potential without compromising brand integrity, originality, and quality. This requires establishing robust QA and review processes.

• Scaling Brand Consistency in a Growth Phase: As Dispel grows, maintaining a cohesive brand identity across an expanding product suite and customer touchpoints will be a continuous operational challenge requiring strong systems and governance.

• Aligning Diverse Stakeholders: Influencing and gaining consensus from executive leadership, technical teams (Engineering), and marketing functions, each with potentially different priorities and perspectives on brand and web.

• Technical Integration & Performance: Ensuring that innovative design choices are technically feasible, performant, and integrate seamlessly with existing web infrastructure and marketing automation tools.

• Defining and Measuring Brand Impact: Quantifying the direct impact of brand and web design initiatives on business objectives (e.g., lead generation, customer acquisition cost, brand perception) can be challenging but is crucial for demonstrating operational value.

Learning & Development Opportunities:

• Advanced GenAI for Design: Deepen expertise in leveraging AI for sophisticated creative tasks, workflow automation, and potentially predictive design applications.

• Strategic GTM Operations: Gain deeper insights into the broader Go-To-Market operations, understanding how brand and web strategy directly fuels sales enablement and revenue generation.

• Leadership & Mentorship: Develop formal leadership skills through coaching junior and senior designers, driving team processes, and contributing to design team strategy.

• Technical Specialization: Enhance skills in frontend development (React, HTML/CSS/JS) or advanced motion design platforms (Rive) to further bridge design and technical execution.

• Cybersecurity Industry Acumen: Develop a deeper understanding of the cybersecurity market, its unique communication challenges, and the critical infrastructure sectors Dispel serves.

📝 Enhancement Note: This section proactively identifies potential challenges and frames them as opportunities for growth and operational problem-solving, which is a key aspect of operations roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a multi-year brand platform. How do you ensure it's both strategically sound and operationally executable?" (Focus on governance, system design, and stakeholder alignment)

• "Walk us through a major web initiative you led. What were the key operational challenges, how did you leverage data and GenAI, and what were the measurable business outcomes?" (Highlight project management, process optimization, and ROI)

• "How would you operationalize GenAI for brand content creation at a company like Dispel? What prompt libraries, QA processes, and governance would you establish?" (Demonstrate understanding of scalable, quality-controlled AI workflows)

• "How do you ensure brand consistency across marketing, product, and events in a remote-first, growth-stage environment? What systems and collaboration practices are essential?" (Emphasize design systems, governance, and cross-functional communication protocols) Company & Culture Questions:

• "What interests you about Dispel's mission in cybersecurity and critical infrastructure protection?" (Research Dispel's specific impact and market position)

• "How do you see your role contributing to Dispel's growth objectives and overall Go-To-Market strategy?" (Connect brand/web impact to revenue and customer acquisition)

• "Describe your experience working in a remote-first, fast-paced environment. How do you manage priorities and collaborate effectively?" (Highlight self-management, asynchronous communication, and proactive engagement) Portfolio Presentation Strategy:

• Storytelling with Data: For each project, present a clear narrative: Problem -> Strategy -> Operational Process/Execution (including GenAI/Systems) -> Measurable Results. Quantify impact wherever possible.

• Focus on Systems & Governance: Clearly articulate the systems you built or managed (design systems, brand architecture, GenAI workflows) and how you established governance to ensure scalability and consistency.

• Demonstrate Strategic Thinking: Go beyond aesthetics. Explain the why behind your design decisions, linking them to business objectives and user needs.

• Interactive Elements: If possible, include interactive prototypes or live examples of your work to showcase user experience and motion design.

• Conciseness & Clarity: Be prepared to present your portfolio within a defined timeframe, highlighting the most relevant projects and insights.

📝 Enhancement Note: This section provides tailored interview preparation advice, focusing on questions that probe strategic thinking, operational execution, and the ability to drive measurable business impact, which are key differentiators for operations candidates.

📌 Application Steps

To apply for this Staff Brand & Web Designer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio for Operations Impact: Select 3-5 key projects that best showcase your strategic leadership, systems thinking, GenAI operationalization, and measurable results. For each project, clearly articulate the business challenge, your strategic approach, the operational processes you implemented (e.g., design system governance, GenAI workflow automation), and the quantifiable outcomes.

• Optimize Your Resume for Keywords: Ensure your resume highlights experience with "brand strategy," "web design systems," "GenAI operationalization," "stakeholder management," "project leadership," "performance optimization," and relevant design/web tools (Figma, Adobe Suite, CMS). Quantify achievements wherever possible.

• Prepare Your Presentation Narrative: Practice walking through your portfolio, focusing on storytelling that connects your design execution to business impact and operational efficiency. Be ready to discuss how you build and govern systems.

• Research Dispel's Operations and GTM: Understand Dispel's position in the cybersecurity market, their target audience (critical infrastructure), and their potential GTM strategies. Consider how brand and web design support lead generation and customer acquisition in this specific context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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