Mid-Weight Product Designer

📍 Job Overview

Job Title: Mid-Weight Product Designer

Company: PetLabCo.

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Product Design / UX/UI Design

Date Posted: 2026-09-18

Experience Level: Mid-Weight (2-5 years)

Remote Status: Hybrid / Remote (UK-based)

🚀 Role Summary

• Design and optimize digital experiences across the entire customer journey for a leading DTC pet supplement brand.

• Focus on conversion-driven design, balancing customer needs, brand aesthetics, usability, and commercial performance.

• Collaborate within a dynamic design team to drive measurable results through UX/UI enhancements and experimentation.

• Translate complex problems into intuitive user flows, wireframes, prototypes, and high-fidelity UI designs.

• Utilize data and customer behavior insights to inform design iterations and improve key performance metrics.

📝 Enhancement Note: This role is positioned within a high-growth Direct-to-Consumer (DTC) company, emphasizing a strong performance marketing engine. The product design responsibilities are directly tied to commercial outcomes, particularly conversion rates, which is a critical differentiator for operations and GTM-focused roles. The hybrid/remote flexibility within the UK is a key aspect for attracting talent in this market.

📈 Primary Responsibilities

• Design and iterate on user interfaces and user experiences for PetLabCo.'s e-commerce website, customer account portal, acquisition funnels, and landing pages.

• Conduct user research and analyze customer behavior data, conversion metrics, and experiment results to identify areas for design improvement.

• Develop journey maps, wireframes, and interactive prototypes to effectively communicate design concepts and user flows.

• Create high-quality, polished UI designs that adhere to brand guidelines and enhance usability across desktop and mobile platforms.

• Collaborate closely with Senior Product Designers, Lead Digital Designer, Creative Designers, and the Design & UX Director to support commercial priorities and design opportunities.

• Contribute to the development and maintenance of scalable design systems, ensuring consistency and efficiency across digital touchpoints.

• Participate actively in design critiques, providing and receiving constructive feedback to elevate the quality of design work.

• Translate business objectives and customer needs into effective design solutions that drive engagement and conversion.

📝 Enhancement Note: The responsibilities highlight a practical, results-oriented approach to design. The emphasis on "cold acquisition funnels" and "landing pages" points to a direct involvement in performance marketing efforts, a key area for GTM operations. The need to balance "customer needs, brand, usability and commercial performance" is central to GTM success and requires a strong understanding of operational metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience is paramount. A background in Design, Human-Computer Interaction, or a related field is beneficial.

Experience: 2-5 years of experience as a UX/UI or Product Designer, with a significant portion focused on direct-to-consumer (DTC) brands or fast-paced e-commerce environments.

Required Skills:

• DTC / E-commerce Experience: Proven hands-on experience designing digital experiences for direct-to-consumer brands, e-commerce businesses, or conversion-focused environments.

• Mid-Weight UX/UI Experience: Sufficient experience to independently tackle design problems while actively engaging in collaboration, seeking feedback, and learning from senior designers.

• Conversion Mindset: Demonstrated understanding of conversion as a critical measure of digital design performance, with experience optimizing customer journeys for commercial outcomes.

• Strong UX Fundamentals: Ability to translate problems into user journeys, flows, wireframes, and prototypes before moving into UI execution.

• Strong UI Craft: Keen eye for visual hierarchy, typography, spacing, layout, and interaction design, with the ability to create polished experiences across desktop and mobile.

• Figma Proficiency: High comfort level designing and collaborating in Figma, with an understanding of components, libraries, and scalable design systems.

• Data Curiosity: Comfort in analyzing customer behavior, conversion data, and experiment results to inform design decisions and iterations.

• Commercially Minded: Understanding that excellent customer experience and commercial performance are complementary goals, actively seeking solutions that deliver both.

• Collaborative: Enjoyment of working with other designers and cross-functional partners, with the ability to clearly articulate design rationale.

• Think Fast, Move Fast Mentality: Energized by a high-velocity environment with shifting priorities and continuous problem-solving.

• Can-Do Attitude: Positive, pragmatic, and willing to take initiative; focused on making things happen.

• Driven to Excellence: Commitment to high-quality work, balanced with an understanding of the value of speed, iteration, and learning.

• Organized & Dependable: Ability to manage multiple workstreams and priorities while maintaining attention to detail.

Preferred Skills:

• Experience with A/B testing and conversion rate optimization (CRO) methodologies.

• Familiarity with performance marketing principles and their impact on design.

• Understanding of front-end development principles to inform design feasibility.

• Experience working within Agile or Scrum development frameworks.

📝 Enhancement Note: The "Mid-Weight" designation implies a need for a candidate who can operate autonomously on defined tasks but also benefit from mentorship. The emphasis on "conversion mindset" and "commercially minded" directly aligns with GTM and Revenue Operations objectives, requiring an understanding of how design impacts business metrics. Figma proficiency is a critical technical requirement for modern design teams.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated DTC/E-commerce Success: Case studies showcasing digital experiences designed for DTC brands or e-commerce platforms, with clear articulation of the commercial goals and outcomes.

• Conversion-Focused Projects: Examples of designs that explicitly aimed to improve conversion rates, reduce friction in customer journeys, or enhance key performance indicators (KPIs).

• Figma Mastery: Portfolio pieces that highlight proficiency in Figma, including examples of component usage, design system contributions, or scalable UI patterns.

• Problem-Solution Framework: Clear documentation of the design process, from problem definition and user research to wireframing, prototyping, UI execution, and post-launch analysis.

• Visual Polish & UX Flow: Showcase of both aesthetic quality (UI craft) and intuitive user flow (UX fundamentals) across desktop and mobile interfaces.

Process Documentation:

• Workflow Design & Optimization: Examples of how you’ve mapped out user journeys, identified pain points, and designed optimized workflows.

• Data-Informed Iteration: Evidence of using customer behavior data, analytics, or A/B test results to iterate on designs and improve performance.

• System Integration & Scalability: If applicable, demonstrate experience with design systems, component libraries, or scalable design practices that ensure consistency and efficiency.

• ROI Demonstration: For relevant projects, include metrics or qualitative feedback that demonstrates the return on investment or impact of your design contributions.

📝 Enhancement Note: For a role that emphasizes conversion and commercial performance, the portfolio is paramount. It must go beyond aesthetics to demonstrate a deep understanding of how design contributes to business objectives. Highlighting experience with data analysis, A/B testing, and design systems is crucial for showcasing operational efficiency and scalability.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Weight Product Designer in London, UK, with 2-5 years of experience in a fast-paced DTC/e-commerce environment, the estimated salary range is £45,000 - £65,000 per annum. This range accounts for the hybrid/remote flexibility and the specific skill set required.

Benefits:

• Private Health Care: Through Vitality, offering comprehensive health coverage.

• Generous Annual Leave: 28 days per year, plus public and bank holidays, providing ample time for rest and rejuvenation.

• Employee Assistance Programme (EAP): Help@Hand service offering confidential support for personal and professional challenges.

• Pension Scheme: Royal London Pension Scheme with a 5% employer contribution, supporting long-term financial planning.

• Enhanced Family Leave: Enhanced Maternity, Paternity, and Adoption Leave to support employees during significant life events.

• Nursery Salary Sacrifice Scheme: Financial benefit to help with childcare costs.

• Learning & Development Budget: A generous budget allocated for continuous professional growth, training, and skill enhancement.

• Unique Wellness Perks: Puppy Therapy sessions (in partnership with Paws in Work) and free breakfast, fruits, and snacks in the office.

• Life Assurance: A tax-free lump sum equivalent to four times basic salary provided to beneficiaries.

• Discount Vouchers & Gym Memberships: Access to retail discounts and gym memberships through the WellHub provider.

• Electric Vehicle Scheme: Opportunity to save on costs by sacrificing salary for a new electric car.

• Give Back Day: An additional day off for volunteering, with a £50 contribution to a chosen charity.

Working Hours: Standard full-time hours are expected, likely around 40 hours per week. The role offers flexibility through its hybrid and remote (UK-based) options, allowing for a structured yet adaptable work schedule.

📝 Enhancement Note: The salary range is estimated based on typical compensation for mid-weight designers in London with the specified experience and industry focus. The benefits package is extensive, indicating a company that invests in employee well-being and professional development, which is attractive to operations professionals who value stability and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: Direct-to-Consumer (DTC) Pet Supplements. PetLabCo. operates within the rapidly growing pet care industry, leveraging a performance marketing engine to drive significant revenue and global expansion. The company's focus on science-backed products and brand trust is a key differentiator.

Company Size: PetLabCo. is a large, established company, evidenced by its nine-figure revenue and ambitious expansion plans. This implies a structured, resourced, and fast-paced operational environment.

Founded: While the founding date isn't explicitly stated, the company's nine-figure revenue and global expansion suggest a mature and successful business, likely founded within the last 5-15 years, typical for rapidly scaling DTC brands.

Team Structure:

• Design Team Collaboration: The candidate will join a collaborative design team led by a Design & UX Director. This team includes Senior Product Designers, a Lead Digital Designer, and Mid-Weight Creative Designers.

• Cross-Functional Integration: The role emphasizes close collaboration with other designers and cross-functional partners, essential for aligning design efforts with marketing, product development, and commercial goals.

• Reporting Hierarchy: The designer will report into the Design & UX Director, working closely with Senior Product Designers who will offer mentorship and guidance.

Methodology:

• Performance-Driven Design: A core methodology focused on balancing customer needs with commercial objectives, using data and experimentation to measure and improve design impact.

• Agile & Iterative: The fast-moving environment suggests an agile approach to design, with continuous iteration based on performance feedback and evolving business priorities.

• Customer-Centricity: A strong emphasis on understanding customer behavior and needs to create engaging and effective digital experiences that build brand trust.

Company Website: https://www.thepetlabco.com/ (Derived from domain)

📝 Enhancement Note: The company culture is characterized by high performance, rapid growth, and a customer-obsessed, data-driven approach. For operations professionals, this means an environment where efficiency, measurable results, and adaptability are highly valued. The emphasis on a "performance marketing engine" and "nine-figure revenue" points to a business that understands and prioritizes the operational levers of growth.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Mid-Weight Product Designer level. It signifies a step beyond junior roles, requiring independent contribution to design projects, but still within a framework of mentorship and collaboration with senior team members. The designer is expected to take ownership of specific design tasks and contribute meaningfully to project outcomes, particularly those impacting conversion and customer acquisition.

Reporting Structure: The designer will report to the Design & UX Director and work closely with Senior Product Designers. This structure provides opportunities for learning from experienced professionals while also contributing to the broader design function's strategic initiatives.

Operations Impact: The designer's work will directly influence key operational metrics such as conversion rates, customer acquisition cost (CAC), customer lifetime value (CLV), and overall e-commerce performance. By optimizing user journeys and interfaces, the designer plays a critical role in the success of the company's performance marketing and GTM strategies.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in UX/UI, conversion optimization, design systems, and potentially user research or data analysis within a DTC context.

• Career Progression: Potential to advance to Senior Product Designer roles by demonstrating strong design craft, commercial acumen, and leadership potential within design projects.

• Cross-Functional Exposure: Exposure to performance marketing, product management, and data analytics teams, broadening understanding of the overall GTM operations.

• Learning & Development: Access to a generous learning and development budget for courses, conferences, and certifications relevant to product design and digital strategy.

📝 Enhancement Note: The career path for a designer in a high-growth DTC company like PetLabCo. is often tied to their ability to demonstrate tangible business impact. Growth is likely driven by mastering conversion-focused design, contributing to scalable systems, and taking on more complex challenges that directly affect revenue.

🌐 Work Environment

Office Type: The role is described as Hybrid, with the option for Remote within the UK. This suggests a flexible work model that accommodates both in-office collaboration and remote autonomy. The company does have an office, as indicated by "Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office" and "Working Environment – dogs are welcome!".

Office Location(s): While the primary location is London, England, the remote option within the UK provides broader geographical flexibility for employees. Specific office amenities suggest a physical workspace designed for collaboration and employee comfort.

Workspace Context:

• Collaborative Hub: The office environment is likely designed to foster collaboration among designers and cross-functional teams, with amenities supporting productivity and well-being.

• Tools & Technology: Access to industry-standard design tools like Figma, likely supported by robust IT infrastructure for both in-office and remote work.

• Team Interaction: Opportunities for regular interaction with the design team and other departments, facilitating knowledge sharing and a cohesive working culture, especially for those utilizing the hybrid option.

Work Schedule: The standard full-time schedule (approx. 40 hours/week) is expected, but the hybrid/remote aspect offers flexibility in how and where work is performed, allowing for better integration of personal life and professional responsibilities.

📝 Enhancement Note: The hybrid/remote flexibility is a significant draw for operations professionals, indicating a modern approach to work-life balance. The mention of dogs being welcome in the office adds a unique cultural element, suggesting a relaxed yet professional atmosphere.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume and portfolio to assess alignment with the role's requirements.

• Portfolio Review & Discussion: A dedicated session to walk through selected case studies from your portfolio. Be prepared to discuss your design process, rationale, and the impact of your work, particularly concerning conversion and user experience.

• Skills-Based Challenge: Potentially a design exercise or case study presented during the interview process, designed to assess your problem-solving skills, design thinking, and proficiency in Figma. This might involve optimizing a given user flow or designing a solution for a specific business problem.

• Team & Cultural Fit Interviews: Meetings with the Design & UX Director, Senior Designers, and potentially other cross-functional stakeholders to evaluate your collaborative abilities, communication style, and alignment with PetLabCo.'s fast-paced, performance-driven culture.

• Final Interview: A concluding discussion to address any remaining questions and confirm mutual fit.

Portfolio Review Tips:

• Highlight Conversion Impact: For each case study, clearly articulate the business problem, your proposed solution, your specific role, and the measurable results (e.g., conversion rate improvements, engagement metrics).

• Showcase Figma Proficiency: Ensure your portfolio demonstrates mastery of Figma, including examples of component libraries, design systems, and responsive design patterns.

• Detail Your Process: Clearly outline your design methodology, from research and ideation to prototyping and iteration, emphasizing how you used data and customer insights.

• Tailor to DTC/E-commerce: Select projects that best illustrate your experience in conversion-focused environments and your understanding of DTC customer journeys.

• Be Concise & Visual: Present your work clearly and concisely, using visuals effectively to tell the story of your design process and its outcomes.

Challenge Preparation:

• Understand the DTC Context: Familiarize yourself with common DTC e-commerce challenges, conversion funnels, and user acquisition strategies.

• Practice Figma Workflows: Be ready to demonstrate your Figma skills, including creating wireframes, prototypes, and UI elements quickly and efficiently.

• Articulate Rationale: Prepare to explain the "why" behind your design decisions, linking them back to user needs and business objectives.

• Think About Metrics: Consider how you would measure the success of your proposed solutions and what data points would be most critical.

📝 Enhancement Note: The interview process for a role like this will heavily weigh the portfolio's ability to demonstrate tangible business impact. Candidates should prepare to discuss conversion metrics and how their design decisions directly contributed to them, showcasing an operational understanding of design's role in revenue generation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for UI design, prototyping, collaboration, and design system management. Proficiency is a core requirement.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools might be beneficial for specific use cases.

• User Research Tools: Experience with tools for conducting user interviews, usability testing, and surveys (e.g., UserTesting.com, Maze, Typeform) is advantageous.

Analytics & Reporting:

• Web Analytics Platforms: Familiarity with Google Analytics, Adobe Analytics, or similar tools to understand user behavior and track conversion metrics.

• A/B Testing Tools: Experience with platforms like Optimizely, VWO, or Google Optimize for experimentation and conversion rate optimization.

• Data Visualization Tools: Basic understanding of how data is presented in dashboards (e.g., Tableau, Looker, Power BI) to interpret performance reports.

CRM & Automation:

• CRM Systems: While not a primary design tool, understanding how CRMs (e.g., Salesforce, HubSpot) integrate with customer journeys can be beneficial.

• Marketing Automation Platforms: Familiarity with how marketing automation tools interact with landing pages and funnels can provide context.

• Project Management Tools: Experience with tools like Jira, Asana, or Trello for managing design tasks and collaborating with development teams.

📝 Enhancement Note: This role requires a designer who is not just proficient in design software but also understands the operational ecosystem. Familiarity with analytics and A/B testing tools is crucial, as it directly relates to measuring the success of design initiatives and optimizing for conversion, a key GTM metric.

👥 Team Culture & Values

Operations Values:

• Performance & Results: A strong emphasis on achieving measurable outcomes, particularly in conversion rates, revenue growth, and customer acquisition. Designs are evaluated based on their commercial impact.

• Customer Obsession: Deep understanding and focus on customer needs, behaviors, and preferences to create engaging and effective digital experiences.

• Data-Driven Decision-Making: Reliance on data, analytics, and experimentation to inform design choices and iterate on solutions.

• Agility & Adaptability: Thriving in a fast-paced environment where priorities can shift, requiring flexibility and a proactive approach to problem-solving.

• Collaboration & Ownership: Working effectively within a team while also taking individual responsibility for design tasks and project deliverables.

Collaboration Style:

• Cross-Functional Partnership: Close working relationships with marketing, product, and development teams to ensure design efforts are aligned with broader business objectives.

• Constructive Feedback Culture: An environment where designers actively share feedback, challenge ideas, and collectively strive for design excellence.

• Knowledge Sharing: Openness to sharing insights, best practices, and learnings across the design team and wider organization.

📝 Enhancement Note: The company values are heavily skewed towards performance, data, and rapid execution, which are hallmarks of successful GTM and Revenue Operations environments. A candidate who understands these operational drivers will integrate more effectively into the team.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Conversion and Brand: Continuously finding the sweet spot between driving immediate conversions and maintaining a strong, trustworthy brand identity.

• High-Velocity Environment: Adapting to rapidly changing priorities and a constant stream of new design opportunities and challenges.

• Data Interpretation: Effectively translating complex customer behavior data and experiment results into actionable design improvements.

• Cross-Functional Alignment: Ensuring design decisions are well-understood and supported by diverse stakeholders with varying priorities.

Learning & Development Opportunities:

• Advanced UX/UI Skills: Opportunities to hone skills in areas like user research, interaction design, and accessibility within a practical, commercial context.

• Conversion Rate Optimization (CRO) Expertise: Deepening knowledge of CRO strategies and methodologies through hands-on application and collaboration with performance marketing teams.

• Design System Development: Contributing to and expanding design systems, gaining experience in creating scalable and maintainable design frameworks.

• Leadership Potential: Developing project leadership skills by taking ownership of significant design initiatives and mentoring junior designers.

📝 Enhancement Note: The challenges are directly related to the operational realities of a high-growth DTC business. Overcoming these requires not just design skill but also an understanding of business objectives and a proactive, problem-solving approach common in operations roles.

💡 Interview Preparation

Strategy Questions:

• Conversion Optimization: "Describe a time you designed a feature or flow specifically to improve conversion rates. What was the problem, your approach, and the outcome?" (Prepare with specific case studies from your portfolio that demonstrate tangible results.)

• Design Process & Rationale: "Walk us through your process for designing a new acquisition funnel. How do you balance user needs with commercial goals?" (Be ready to explain your thinking, from initial research to final UI, and justify your decisions based on data or user behavior principles.)

• Problem Solving: "Imagine our customer account portal has a high drop-off rate during the profile update process. How would you approach diagnosing and solving this problem?" (Focus on your diagnostic steps, hypothesis generation, and potential design solutions, emphasizing data-driven approaches.)

Company & Culture Questions:

• DTC Experience: "What excites you most about designing for a DTC pet supplement brand like PetLabCo.?" (Connect your passion to the company's mission, growth, and customer focus.)

• Fast-Paced Environment: "How do you manage your time and priorities when faced with multiple urgent design requests?" (Highlight your organizational skills, ability to triage tasks, and communication strategies.)

• Impact Measurement: "How do you measure the success of your design work beyond aesthetics?" (Discuss your understanding of KPIs, conversion metrics, and how you use data to prove design value.)

Portfolio Presentation Strategy:

• Focus on Impact: For each case study, clearly state the objective, your role, the challenges, your solutions, and the measurable results (e.g., X% increase in conversion, Y% reduction in friction).

• Highlight Figma Skills: Be ready to demonstrate specific Figma techniques or elements you used, such as component usage, auto layout, or prototyping features.

• Tell a Story: Structure your presentations like compelling narratives, guiding the interviewer through your design journey and the problem-solving process.

• Address Trade-offs: Be prepared to discuss any design compromises you had to make and why, showing a pragmatic understanding of business constraints.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of design craft and business acumen. Candidates must be able to articulate how their design decisions directly contribute to operational goals like customer acquisition and conversion, showcasing an understanding of the broader business context.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to highlight 2-3 key projects that best demonstrate your DTC/e-commerce experience, conversion-focused design, and proficiency in Figma. Emphasize the measurable impact of your work.

• Resume Optimization: Ensure your resume clearly outlines your years of experience, specific responsibilities in previous roles, and highlights skills relevant to UX/UI, product design, conversion optimization, and DTC environments. Use keywords from the job description.

• Prepare Your Narrative: Practice walking through your portfolio case studies, focusing on your design process, decision-making rationale, and the business outcomes achieved. Be ready to discuss your approach to data and experimentation.

• Research PetLabCo.: Understand the company's products, target audience, brand messaging, and recent performance or marketing initiatives. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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