Brand Web Designer

📍 Job Overview

Job Title: Brand Web Designer

Company: Tines

Location: Ireland (Remote)

Job Type: Full-time

Category: Brand Design / Web Design / Marketing Operations

Date Posted: 2026-05-26T13:43:36

Experience Level: 7+ Years

Remote Status: Fully Remote (Ireland)

🚀 Role Summary

• Design and deliver high-impact web assets for marketing campaigns, product launches, and company announcements, ensuring consistent brand application.

• Collaborate closely with cross-functional teams including SEO, engineering, and marketing to inform web structure, performance, and content decisions.

• Define user flows, page structures, and content hierarchy for key user journeys, contributing to the overall conversion strategy.

• Act as a key contributor within the brand team, reporting to the Head of Creative, and driving projects from inception to completion.

• Leverage advanced Figma skills and expertise in responsive, accessible web design to create innovative and effective digital experiences.

📝 Enhancement Note: This role is positioned within the Brand Design function, but its responsibilities heavily involve marketing operations and GTM support through web asset creation and conversion strategy. The requirement for collaboration with SEO, engineering, and marketing, alongside defining user flows and conversion strategy, indicates a strong need for operations-minded thinking.

📈 Primary Responsibilities

• Design and develop compelling web assets for marketing campaigns, product launches, and critical company announcements, ensuring adherence to brand guidelines.

• Engage with diverse internal teams to gather project requirements, understand user needs, and incorporate feedback effectively.

• Consolidate and prioritize website change requests into impactful, strategic projects that drive measurable business outcomes.

• Maintain and enforce brand consistency and visual alignment across all digital web initiatives and platforms.

• Facilitate design reviews and proactively share work-in-progress to gather valuable cross-functional input and ensure alignment.

• Partner with SEO specialists, engineering teams, and marketing professionals to influence decisions regarding website structure, performance optimization, and content strategy.

• Define clear user flows, logical page structures, and effective content hierarchies for key user journeys to enhance navigation and engagement.

• Collaborate on the development and implementation of conversion rate optimization (CRO) strategies to maximize lead generation and user action.

📝 Enhancement Note: The responsibilities emphasize a blend of creative design execution and strategic input into web performance and user experience, aligning closely with marketing operations and GTM enablement. The mention of "conversion strategy" and "SEO" collaboration indicates a need for understanding how design impacts business metrics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable expertise in web design principles are paramount. Relevant certifications in UX/UI, graphic design, or digital marketing could be beneficial.

Experience: Minimum of 7+ years of dedicated experience in web design, with a preference for roles within brand-focused or creative environments.

Required Skills:

• Exceptional passion for design and a relentless drive to improve upon the status quo.

• Proven experience in web design, visual design, and other brand-related projects within a team setting.

• High degree of self-motivation and comfort in taking initiative and leading projects.

• Demonstrated reliability and ability to deliver high-quality work on time.

• Proficiency in providing actionable, constructive feedback to teammates, both verbally and in writing.

• Strong ability to engage with and manage stakeholders effectively throughout the design process.

• Proven accountability for personal work, maintaining high standards without constant supervision.

• Professionalism in receiving and evaluating feedback, with the ability to prioritize and implement changes effectively.

• Expertise in core design tools, with the ability to select the most appropriate tool for each specific task.

• Advanced proficiency in Figma for complex design workflows and collaboration.

Preferred Skills:

• Experience streamlining workflows and leveraging automation tools to enhance efficiency.

• Expertise in responsive and accessible web design principles, ensuring usability across all devices and for all users.

• Strong understanding of UX/UI design principles to create intuitive and engaging user experiences.

• Experience working in fast-paced environments with the ability to manage multiple concurrent projects effectively.

• Collaborative spirit with a proven track record of working effectively with creative, marketing, and technical teams.

📝 Enhancement Note: The emphasis on self-motivation, accountability, and stakeholder management points towards a role that requires operational maturity beyond pure design execution. The explicit mention of "automation tools" suggests an appreciation for efficiency that is key in operations roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 7+ years of professional web design experience, with a strong emphasis on marketing websites and digital campaigns.

• Detailed case studies demonstrating the complete design lifecycle for at least 2-3 significant web projects, highlighting problem-solving, design decisions, and final outcomes.

• Visual examples of responsive and accessible design implementations, illustrating adaptability across various devices and user needs.

• Evidence of user flow definition, page structure planning, and content hierarchy implementation for key digital journeys.

• Demonstrated use of Figma for advanced design, prototyping, and collaborative workflows.

Process Documentation:

• Case studies should detail the process of gathering requirements and conducting user research to inform design decisions.

• Documentation of how feedback was solicited, filtered, and integrated into the design process to refine outcomes.

• Explanation of collaboration with engineering and marketing teams, detailing how design work was aligned with technical constraints and business goals.

• Description of how brand consistency was maintained across diverse web projects.

• Insights into how user flows and conversion strategies were developed and tested.

📝 Enhancement Note: The emphasis on portfolio content related to "conversion strategy," "user flows," and "collaboration with engineering and marketing" directly aligns with the operational aspects of GTM and marketing. This suggests the need to demonstrate not just aesthetic skill but also an understanding of how design impacts business performance.

💵 Compensation & Benefits

Salary Range: Based on Tines's typical compensation for senior-level roles in Ireland and the company's growth stage, a competitive annual salary range for a Brand Web Designer with 7+ years of experience, particularly a remote position, would likely fall between €65,000 - €90,000. This estimate considers the cost of living in Ireland, the demand for specialized design skills, and Tines's position as a growing technology company.

Benefits:

• Competitive salary package and potential for stock options or equity.

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Generous paid time off (PTO) policy, including holidays, vacation, and sick leave.

• Professional development budget for training, conferences, and learning resources, essential for staying current in design and operations trends.

• Access to Tines's Dublin city centre office for collaborative work or networking, even in a remote role.

• Opportunities for flexible working hours to accommodate different time zones and personal needs.

• Company-sponsored events and team-building activities to foster a strong remote culture.

• Parental leave policies.

Working Hours: Standard full-time working hours, likely around 40 hours per week. Given the remote nature and potential for international collaboration, flexibility within the core working day is expected, aligning with European time zones.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for senior design roles in Ireland and Tines's known compensation practices for tech roles. Benefits are inferred from typical offerings at growth-stage tech companies, with a focus on professional development crucial for operations-adjacent roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software / Automation / Workflow Platform. Tines operates in the rapidly growing automation and workflow orchestration market, serving a diverse clientele from startups to large enterprises across various sectors, including tech, finance, and healthcare. This positions Tines as a critical integration layer within the modern tech stack.

Company Size: Tines is a growing company, likely in the 200-500 employee range. This size indicates a dynamic environment with established processes but still allows for agility and individual impact. For operations professionals, this means opportunities to influence and build processes while benefiting from some level of structure.

Founded: Tines was founded in 2018, making it a relatively young but rapidly scaling company. Its co-headquarters in Dublin and Boston suggest a global outlook and a strong foundation in both European and North American markets. This history implies a culture that is both innovative and built on solid business principles.

Team Structure:

• The Brand Web Designer will be part of the broader Design Team, which also includes Product Designers.

• They will specifically report to the Head of Creative within the Brand Team.

Methodology:

• Data-Driven Design: The role emphasizes partnering with SEO and marketing to inform decisions, suggesting a data-driven approach to design that prioritizes performance and conversion.

• Agile Development & Collaboration: Responsibilities like "running design reviews," "sharing work early," and "partnering with various teams" point to an agile and collaborative workflow.

• Process Optimization: The mention of "streamlining workflows" and "using automation tools" in the experience section highlights an appreciation for efficiency and operational excellence.

Company Website: https://www.tines.com/

📝 Enhancement Note: Tines's focus on "AI, automation, and integration" directly influences its company culture and operational approach, valuing efficiency, intelligence, and seamless integration. The values of "Simplicity, Speed, and Soundness" are key indicators of their operational philosophy.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior Individual Contributor position within the Brand Design function. It requires a high level of autonomy, expertise, and the ability to mentor or guide junior designers implicitly through example and feedback. The scope extends beyond pure visual design to encompass strategic input on user experience, conversion optimization, and cross-functional alignment, making it a critical role in the Go-To-Market (GTM) engine.

Reporting Structure: The Brand Web Designer reports directly to the Head of Creative. This structure allows for focused creative direction while still enabling broad collaboration with other departments like Marketing, Product, and Engineering.

Operations Impact: The Brand Web Designer's impact is significant in driving Tines's GTM strategy. By creating compelling web assets and optimizing conversion pathways, this role directly influences lead generation, customer acquisition, and brand perception. Their work is crucial for translating marketing initiatives into tangible business results and supporting the sales funnel.

Growth Opportunities:

• Specialization: Deepen expertise in areas like conversion rate optimization (CRO), advanced responsive/accessible design, or specific areas of brand storytelling through digital channels.

• Leadership: Potential to move into a Lead Brand Designer role, overseeing specific brand initiatives or mentoring a team.

• Cross-functional Advancement: Opportunities to transition into roles with more direct marketing operations, GTM strategy, or even product marketing responsibilities, given the collaborative nature and strategic input required.

• Skill Development: Continuous learning in emerging web technologies, design trends, and the evolving automation/workflow landscape.

📝 Enhancement Note: The role's emphasis on conversion strategy, SEO collaboration, and cross-functional influence positions it as a key operational lever for Tines's growth. The career path suggests opportunities to grow within design or pivot into more operationally focused marketing roles.

🌐 Work Environment

Office Type: While the role is fully remote within Ireland, Tines maintains a physical office in Dublin city centre. This provides a potential hub for in-person collaboration, team events, or focused workdays if desired by the employee.

Office Location(s): Dublin city centre, Ireland. This location offers accessibility and a central point for employees within Ireland who may wish to utilize office resources.

Workspace Context:

• Remote-First Culture: The primary work environment will be remote, emphasizing autonomy and flexibility. Tines likely utilizes robust digital collaboration tools to maintain team cohesion and productivity.

• Collaborative Ecosystem: Despite being remote, the role necessitates strong collaboration with design, marketing, engineering, and SEO teams, suggesting a culture that values shared input and collective problem-solving.

• Technology-Enabled: Access to advanced design tools like Figma and likely other project management and communication platforms is expected, supporting efficient remote operations.

Work Schedule: A standard 40-hour work week is expected, with flexibility to accommodate collaboration across different time zones and project needs. The emphasis is on results and effective communication rather than strict adherence to a 9-to-5 schedule, which is common in remote, tech-forward environments.

📝 Enhancement Note: The remote-first approach, coupled with a physical office presence, offers a hybrid model of working that caters to flexibility while enabling in-person collaboration when beneficial. This blend is increasingly common in operations roles that require deep focus but also strong team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements, particularly experience with marketing sites, Figma, and cross-functional collaboration.

• Hiring Manager Interview: Discussion with the Head of Creative to delve into your design philosophy, experience, and how you approach brand projects and stakeholder management. This will likely include an overview of Tines's design culture and expectations.

• Portfolio Review & Case Study Presentation: A dedicated session where you will present your portfolio, focusing on specific projects that demonstrate your expertise in web design, conversion strategy, user flows, and collaborative problem-solving. Be prepared to discuss your process, rationale, and the impact of your work.

• Cross-functional Interview: An interview with representatives from marketing, engineering, or SEO teams to assess your ability to collaborate, communicate technical and strategic concepts, and understand business objectives.

• Final Interview: Potentially with a senior leader to discuss cultural fit, long-term aspirations, and overall alignment with Tines's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your expertise in web design, brand consistency, user flows, and conversion strategy. Prioritize projects with measurable results.

• Highlight Process: For each project, clearly articulate the problem statement, your role, the design process you followed (including research, ideation, and iteration), your key contributions, and the final outcome.

• Showcase Figma Proficiency: Include examples that demonstrate advanced Figma skills, such as complex prototyping, component libraries, or collaborative design sessions.

• Quantify Impact: Whenever possible, present metrics that demonstrate the success of your designs, such as improvements in conversion rates, engagement, SEO performance, or brand perception.

• Address Collaboration: Specifically call out how you collaborated with other teams (marketing, engineering, SEO) and how this collaboration influenced the final design.

• Demonstrate Brand Understanding: Show how your designs align with and strengthen brand identity.

Challenge Preparation:

• Be prepared for a potential design challenge or a deep dive into a specific case study during the interview process.

• Practice articulating your thought process clearly and concisely, especially when explaining design decisions and their connection to business goals.

• Research Tines's current website, marketing campaigns, and brand messaging to understand their existing visual identity and identify potential areas for enhancement.

• Prepare questions that demonstrate your understanding of operations, GTM strategies, and how design contributes to business objectives.

📝 Enhancement Note: The interview process is structured to assess not only design skills but also operational maturity, including collaboration, process adherence, and strategic thinking. The portfolio review is a critical component, requiring candidates to demonstrate a quantifiable impact on business goals.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is explicitly required for all aspects of design, prototyping, and collaboration. This includes advanced features like component systems, auto layout, and collaborative editing.

• Web Design Software: Proficiency with other relevant design tools (e.g., Adobe Creative Suite - Photoshop, Illustrator) for asset creation and manipulation.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping or animation tools (e.g., Principle, After Effects) could be advantageous for dynamic web elements.

Analytics & Reporting:

• Google Analytics: Familiarity with using GA to understand website traffic, user behavior, and conversion metrics.

• SEO Tools: Awareness of tools like SEMrush, Ahrefs, or Google Search Console to understand SEO impact and inform web design decisions.

• A/B Testing Platforms: Experience with tools like Optimizely, VWO, or Google Optimize for testing design variations and conversion strategies.

CRM & Automation:

• CRM (e.g., Salesforce, HubSpot): Understanding how web forms and lead generation tie into CRM systems for lead tracking and sales enablement.

• Marketing Automation Platforms (e.g., HubSpot, Marketo): Familiarity with how web assets are used in marketing automation workflows and campaigns.

• Project Management Tools (e.g., Asana, Jira, Trello): Experience using these tools for task management, workflow tracking, and team collaboration.

📝 Enhancement Note: The tools listed go beyond pure design software, incorporating analytics, SEO, and marketing automation platforms. This highlights the operational context of the role, where design decisions are directly linked to GTM performance and business metrics.

👥 Team Culture & Values

Operations Values:

• Simplicity: A commitment to clear, intuitive design and efficient processes that reduce complexity for users and internal teams.

• Speed: A focus on rapid iteration, quick execution, and delivering high-impact results efficiently, reflecting Tines's core value.

• Soundness: Upholding high standards of quality, integrity, and reliability in all design work and collaborative efforts, ensuring robust and trustworthy outcomes.

• Curiosity & Growth: Encouraging a mindset of continuous learning, exploration of new ideas, and professional development, essential for staying ahead in the design and technology landscape.

• Integrity: Operating with honesty, transparency, and accountability in all interactions and work.

Collaboration Style:

• Proactive & Inclusive: Fostering a culture where ideas are shared openly, feedback is actively sought and given constructively, and diverse perspectives are valued.

• Cross-functional Partnership: Working seamlessly with marketing, engineering, and SEO teams, viewing them as integral partners in achieving shared business objectives.

• Feedback-Driven Iteration: Embracing a cycle of presenting work early, gathering feedback from colleagues and customers, and iterating to achieve the best possible outcome.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and learnings across teams to elevate the collective understanding and execution.

📝 Enhancement Note: Tines's stated values of "Simplicity, Speed, and Soundness" are directly applicable to operations and GTM functions. The emphasis on proactive collaboration and feedback-driven iteration aligns with agile operations methodologies.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Aesthetics with Performance: The primary challenge will be to create visually stunning and on-brand web assets that also perform exceptionally well in terms of SEO, user experience, and conversion rates.

• Managing Cross-functional Expectations: Effectively aligning the design vision with the diverse needs and priorities of marketing, engineering, and SEO teams requires strong communication and negotiation skills.

• Rapid Iteration in a Fast-Paced Environment: Tines's emphasis on speed means adapting quickly to new campaign needs, product updates, and market changes while maintaining design quality.

• Maintaining Brand Cohesion Across Diverse Initiatives: Ensuring a consistent and strong brand identity across a wide array of web assets and campaigns requires meticulous attention to detail and a deep understanding of the brand guidelines.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to deepen expertise in conversion rate optimization, user journey mapping, and A/B testing methodologies.

• Emerging Web Technologies: Staying abreast of new web development trends, accessibility standards, and design tools that can enhance web presence and performance.

• Brand Strategy Integration: Gaining a deeper understanding of Tines's overall brand strategy and how web design contributes to broader marketing and GTM initiatives.

• Mentorship: Potential to mentor junior designers or contribute to the development of design processes and best practices within the growing Tines team.

📝 Enhancement Note: The challenges highlight the operational complexities of the role, requiring a blend of creative prowess and strategic, data-driven execution. The growth opportunities point towards expanding into more specialized or leadership roles within design or operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance a strong brand vision with technical constraints or SEO requirements. How did you approach it, and what was the outcome?" (Assesses problem-solving, collaboration, and understanding of operational impacts.)

• "How do you approach defining user flows and content hierarchy for a new marketing campaign landing page? Walk us through your process." (Evaluates systematic thinking, user-centric design, and GTM strategy alignment.)

Company & Culture Questions:

• "Based on your research, what do you see as the biggest opportunity for Tines's web presence to further drive business growth?" (Demonstrates research, strategic thinking, and alignment with business goals.)

• "How do you handle constructive criticism or feedback on your designs from stakeholders who may have different priorities?" (Assesses collaboration, communication skills, and ability to prioritize feedback professionally.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation around key projects, dedicating 5-7 minutes per project. Start with the business problem, your role, your process, key design decisions, and quantifiable results.

• Highlight Operations Link: Explicitly call out how your design decisions influenced conversion rates, user engagement, SEO performance, or brand consistency. Use data and metrics wherever possible.

• Showcase Figma Mastery: Be ready to briefly demonstrate specific Figma techniques or workflows that highlight your advanced skills and efficiency.

• Articulate Collaboration: Detail your interactions with marketing, engineering, and SEO teams, explaining how their input shaped your work and how you managed those relationships.

• Embrace the "Why": Clearly articulate the rationale behind your design choices, linking them back to user needs, business objectives, and Tines's core values.

📝 Enhancement Note: The suggested questions are designed to elicit responses that demonstrate operational thinking, strategic alignment with business goals, and a deep understanding of Tines's values and market position, beyond just aesthetic design capabilities.

📌 Application Steps

To apply for this Brand Web Designer position:

• Submit your application through the provided link on Greenhouse.

• Portfolio Customization: Tailor your portfolio to highlight projects demonstrating expertise in marketing websites, conversion strategy, user flows, and cross-functional collaboration. Prioritize case studies with quantifiable results.

• Resume Optimization: Ensure your resume clearly articulates your 7+ years of experience, advanced Figma skills, and any experience with automation tools or streamlining workflows. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, stakeholder management skills, and how your work contributes to business objectives. Prepare to present 2-3 key portfolio pieces in detail.

• Company Research: Thoroughly research Tines's website, brand, values, and recent marketing efforts. Understand their product and target audience to better align your responses and portfolio examples with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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