Brand Designer, Web

📍 Job Overview

Job Title: Brand Designer, Web

Company: Lovable

Location: Stockholm, Sweden; United Kingdom; United States (New York prioritized)

Job Type: FULL_TIME

Category: Brand & Product Design Operations

Date Posted: 2026-08-24

Experience Level: 7+ Years

Remote Status: Hybrid (New York, London, Stockholm prioritized)

🚀 Role Summary

• Spearhead the visual direction and brand craft for Lovable's website, ensuring a cohesive and compelling online presence.

• Translate strategic marketing objectives and brand narratives into world-class web experiences that captivate users.

• Collaborate deeply with design engineering to ensure seamless translation of creative concepts into production-ready, scalable web implementations.

• Contribute to and evolve a unified design system that spans both product and brand touchpoints, ensuring consistency across all digital assets.

• Drive innovation in web design by bringing a strong point of view on emerging trends and pushing creative boundaries for marketing sites.

📝 Enhancement Note: This role is critical for Lovable's Go-To-Market (GTM) strategy, directly impacting brand perception and user acquisition through its website. The emphasis on "shipping directly to production" and "design engineering collaboration" suggests a highly integrated and fast-paced environment, common in high-growth tech companies. The prioritization of New York location indicates a need for strong real-time collaboration across US and European time zones, a key factor for global operations.

📈 Primary Responsibilities

• Design and iterate on high-impact landing pages, campaign sites, and other web experiences to drive user engagement and conversion.

• Define, document, and evolve the visual language for lovable.dev, including typography, layout systems, imagery guidelines, and motion principles.

• Partner with design engineers to bridge the gap between creative exploration and scalable, web-native implementation, overseeing the process through to final shipped pixels.

• Collaborate with marketing and brand teams to ensure the website effectively communicates key stories, product updates, and strategic positioning shifts.

• Develop and maintain a robust visual system that ensures website consistency while allowing for creative expression and unexpected design moments.

• Champion design quality and hold a strong opinion on craft, ensuring all web assets meet high standards even under tight deadlines.

• Contribute to defining and elevating the benchmark for "world-class" marketing website design within the AI and software creation industry.

• Potentially leverage AI tools to enhance design workflows and accelerate the creation of compelling web experiences.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand building and tactical execution. The focus on "scalable, web-native implementations" and "design engineering partnership" implies a need for a designer who understands technical constraints and production realities, not just static mockups. This is crucial for efficient GTM execution and maintaining brand integrity at scale.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Web Design, or a related field is typically expected for roles of this seniority. A strong portfolio can often substitute for formal education.

Experience: 7+ years of professional experience in brand design, with a significant focus on web design and campaign sites. A proven track record of shipping high-quality websites and contributing to brand systems is essential.

Required Skills:

• Portfolio of Shipped Websites: Demonstrating exceptional visual craft, brand thinking, and successful project outcomes.

• Web Design Expertise: Deep understanding of designing directly for the web, including responsive design principles, real breakpoints, and web typography.

• Typography, Layout, and Color: Masterful application of typographic hierarchy, grid systems, color theory, and visual composition.

• Design Systems: Experience in creating, contributing to, or maintaining design systems for both brand and product consistency.

• Motion Design Principles: Understanding and application of subtle motion to enhance user experience and brand storytelling.

• Cross-Functional Collaboration: Proven ability to partner effectively with design engineers, marketing, and brand teams.

• Production Workflow: Experience in seeing designs through to production, ideally with direct involvement or understanding of web development processes.

• Brand Strategy Acumen: Ability to translate brand strategy and marketing objectives into compelling visual narratives online.

Preferred Skills:

• AI Tool Proficiency: Familiarity with AI-powered design tools to enhance creative output and efficiency.

• Point of View on Web Design Futures: A forward-thinking perspective on emerging web design trends and technologies.

• Experience with SaaS/Tech Companies: Background in designing for software or technology platforms, particularly in the AI space.

• Global Brand Experience: Exposure to designing for international markets and diverse audiences.

📝 Enhancement Note: The emphasis on "designing directly for the web" and "shipping your own designs directly to production" suggests that candidates with a hybrid skillset, bridging design and front-end development understanding, will be highly valued. This aligns with operations efficiency by reducing handoff friction and accelerating deployment cycles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Shipped Websites: A substantial portion of the portfolio must feature live websites, with a clear emphasis on landing pages, campaign sites, or marketing sites that showcase brand development.

• Brand System Contribution: Evidence of how the candidate has contributed to or developed brand systems, demonstrating an understanding of systematic creative choices and their application across web touchpoints.

• Design Process Documentation: Case studies should clearly articulate the problem, the candidate's role, the design process, key decisions, and the measurable impact of their work.

• Visual Craft & Storytelling: Demonstrate a strong aesthetic sensibility, with clear examples of how design decisions serve the narrative and brand message.

• Web-Native Design: Showcase examples that highlight an understanding of real-time web constraints (breakpoints, typography scales, performance) rather than solely static compositions.

Process Documentation:

• Workflow Design & Optimization: Examples of how the candidate has streamlined design workflows, particularly in collaboration with engineering or marketing.

• System Implementation: Documented instances of contributing to or leveraging design systems for consistent and efficient website development.

• Measurement & Analysis: Portfolios should ideally include metrics or qualitative feedback demonstrating the success of designed web experiences (e.g., conversion rates, engagement metrics, brand perception shifts).

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate strategic thinking, process efficiency, and the ability to deliver tangible business results through web design. Highlighting collaboration with design engineering and marketing within case studies will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 7+ years of experience in high-cost-of-living cities like New York, London, or Stockholm, and considering Lovable's status as a well-funded, fast-growing AI company:

• United States (New York): $130,000 - $180,000 USD annually.

• United Kingdom (London): £80,000 - £110,000 GBP annually.

• Sweden (Stockholm): 700,000 - 950,000 SEK annually.

Benefits:

• Comprehensive Health Insurance: Medical, dental, and vision coverage.

• Generous Paid Time Off: Vacation, sick leave, and public holidays.

• Stock Options/Equity: Potential for ownership in a fast-growing company.

• Professional Development Budget: Funds for conferences, courses, and learning resources.

• Remote Work Stipend: Support for home office setup if applicable.

• Parental Leave: Paid leave for new parents.

• Team Offsites & Events: Opportunities for in-person collaboration and team building.

Working Hours: Approximately 40 hours per week, with flexibility expected to accommodate cross-time zone collaboration and project deadlines. Occasional evening or early morning availability may be required for meetings with teams in different regions.

📝 Enhancement Note: Salary estimates are based on data from industry salary aggregators (e.g., Levels.fyi, Glassdoor) for similar roles in the specified locations, adjusted for experience level and company profile (tech, AI, high-growth). Benefits are standard for tech companies of this caliber, emphasizing employee well-being and professional growth. The note about working hours emphasizes the operational reality of a globally distributed team.

🎯 Team & Company Context

🏢 Company Culture

Industry: Software Creation Platform / AI / Technology. Lovable operates at the intersection of AI, software development, and entrepreneurship, empowering individuals and teams to build software solutions.

Company Size: Small to Medium-sized (implied by "talent-dense," "small team," and "growing teams"). This suggests a dynamic environment where individual contributions have a significant impact.

Founded: November 2024. This indicates a relatively young company with a strong focus on rapid innovation and growth, aiming to disrupt established norms in software development.

Team Structure:

• Cross-Functional Pods: Likely organized into agile teams focusing on specific product areas or GTM initiatives, involving design, engineering, product, and marketing.

• Design Engineering Integration: A close working relationship between designers and engineers is a core component, facilitating rapid iteration and production deployment.

• Reporting: The Brand Designer will likely report to a Head of Design, Creative Director, or a Design Lead, with close collaboration with Marketing and Product leadership.

Methodology:

• Extreme Ownership: Individuals are empowered and expected to take full responsibility for their work and its outcomes.

• High Velocity: Emphasis on rapid iteration, quick decision-making, and fast product development cycles.

• Low-Ego Collaboration: A culture that prioritizes teamwork, open communication, and constructive feedback over individual ego.

• Data-Driven Decisions: While creative, design decisions are informed by user feedback, analytics, and business objectives.

Company Website: https://lovable.dev

📝 Enhancement Note: Lovable's culture is characterized by speed, ownership, and ambition, which is typical of venture-backed startups aiming for significant market impact. For a Brand Designer, this means being comfortable with ambiguity, driving initiatives independently, and adapting quickly to evolving priorities. The "low-ego" aspect is crucial for effective collaboration with engineering and marketing.

📈 Career & Growth Analysis

Operations Career Level: Senior Individual Contributor / Specialist. This role requires significant experience and autonomy, focusing on owning a critical area of the company's external presentation. It's a key role in the GTM engine, directly influencing brand perception and lead generation.

Reporting Structure: Likely reports into a Design leadership role (e.g., Head of Design, Creative Director), with dotted-line reporting or strong collaborative ties to Marketing and Product Management. This structure ensures brand consistency aligns with business goals.

Operations Impact: The Brand Designer's work directly impacts Lovable's market presence, brand recognition, and ability to attract new users and customers. Effective web design is a primary driver of conversion rates, user acquisition, and overall brand equity, making this role integral to revenue operations and GTM success.

Growth Opportunities:

• Lead Design Initiatives: Opportunity to lead significant branding projects and shape the visual future of the company's web presence.

• Expand into Product Design: Potential to transition into Product Design roles if skills and interests align, contributing to the core platform's user interface and experience.

• Mentorship & Leadership: As a senior member, opportunities to mentor junior designers and influence design team processes and standards.

• Specialization: Deepen expertise in areas like motion design, design systems, or AI-driven design workflows.

• Contribute to Company Strategy: Influence marketing and brand strategy through compelling visual communication and innovative web experiences.

📝 Enhancement Note: This role offers significant growth potential within a rapidly scaling startup. The "extreme ownership" culture provides ample opportunity for individuals to take on more responsibility and shape their career path, particularly in areas related to GTM strategy and brand development.

🌐 Work Environment

Office Type: Hybrid. While remote work is possible, the company prioritizes candidates in or willing to relocate to their physical office locations (New York, London, Stockholm) to foster collaboration and cultural integration.

Office Location(s): New York (prioritized), London, Stockholm. These are major global hubs, offering access to talent and a vibrant tech ecosystem.

Workspace Context:

• Collaborative Spaces: Offices likely designed to encourage interaction, brainstorming, and cross-functional team meetings.

• High-Tech Environment: Access to modern design tools, software, and potentially AI-powered creative technologies.

• Agile Workflows: The environment is fast-paced, requiring adaptability and close communication with colleagues across different time zones and departments.

• Focus on Craft: A culture that values high-quality design and provides the resources and environment to achieve it.

Work Schedule: Standard full-time hours (approx. 40 hours/week) with flexibility. The hybrid model and global team structure mean that effective time management and asynchronous communication skills are essential for operations.

📝 Enhancement Note: The hybrid work model and prioritized office locations suggest a company that values in-person collaboration for key creative and strategic work, while still offering flexibility. For operations, this means understanding how to manage distributed teams and ensure seamless workflow regardless of location.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application & Recruiter Call: A brief form followed by an introductory call to assess basic qualifications and cultural fit.

• Portfolio Review: Candidates will be asked to showcase their most impactful work, with a specific focus on shipped websites and brand system contributions.

• Design Interviews (Multiple): In-depth discussions covering design process, craft, technical understanding (web-native design, design systems), and collaboration skills. Expect to walk through case studies and explain design decisions.

• Potential Paid Trial Work: For some candidates, a short, paid project may be assigned to evaluate practical skills and workflow in a real-world scenario.

Portfolio Review Tips:

• Curate for Impact: Select projects that best demonstrate your expertise in web brand design, brand systems, and collaboration with engineering. Focus on quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, the constraints, your design process, key decisions, and the quantifiable results or learnings. Use visuals effectively.

• Highlight Web-Native Skills: Explicitly show how you design for real web constraints—responsiveness, performance, typography scales, interactive elements.

• Demonstrate Collaboration: If possible, include examples or descriptions of how you worked with engineers, marketers, or product managers.

• Showcase Brand Thinking: Emphasize how your designs align with and advance the brand's identity and strategic goals.

Challenge Preparation:

• Design System Thinking: Be prepared to discuss how you approach building or contributing to design systems and maintaining consistency.

• Web Design Constraints: Understand and be ready to articulate your approach to designing for different devices, performance optimization, and accessibility.

• Collaboration Scenarios: Think about how you would handle design disagreements, technical limitations, or tight deadlines when working with other teams.

• Brand Vision: Have a clear point of view on modern web design trends and how they can be applied to a company like Lovable.

📝 Enhancement Note: The interview process emphasizes practical application and collaboration. The potential for paid trial work underscores the company's focus on assessing real-world capabilities. Candidates should prepare to not only showcase their design skills but also their ability to integrate into a fast-paced, collaborative operations environment.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly probable, industry standard for collaborative design), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• Prototyping Tools: Figma, Principle, After Effects for more complex animations.

• Design Systems Tools: Storybook, Zeroheight, or internal documentation platforms.

Analytics & Reporting:

• Web Analytics: Google Analytics, Amplitude, or similar platforms for tracking website performance and user behavior.

• Heatmaps & User Session Recording: Hotjar, FullStory, or similar tools to understand user interaction patterns.

CRM & Automation:

• CRM Integration: Understanding how website design impacts lead generation within a CRM (e.g., HubSpot, Salesforce) is beneficial.

• Marketing Automation Platforms: Familiarity with how web content integrates with platforms like Marketo or Pardot.

• AI Design Tools: Potentially tools for image generation, content assistance, or rapid prototyping.

📝 Enhancement Note: Proficiency in Figma and a strong understanding of design systems are critical. The ability to interpret web analytics and understand how design impacts GTM operations (lead generation, conversion) is also highly valued. Familiarity with AI design tools is becoming increasingly important in this space.

👥 Team Culture & Values

Operations Values:

• Extreme Ownership: Taking full responsibility for the website's brand craft and visual execution from concept to launch.

• High Velocity: Embracing rapid iteration and quick decision-making to keep pace with a fast-moving company.

• Low-Ego Collaboration: Working seamlessly with design engineers, marketers, and product managers, valuing collective success.

• Craftsmanship: A deep commitment to aesthetic quality, attention to detail, and delivering polished, impactful designs.

• Innovation: A drive to explore new design approaches and push the boundaries of what's possible in web design, especially with AI.

Collaboration Style:

• Integrated Teams: Working closely within cross-functional pods, fostering open communication and shared goals.

• Design-Led Iteration: Regularly sharing work, seeking feedback, and iterating based on input from engineering, marketing, and product.

• Transparent Communication: Openly discussing challenges, decisions, and progress, especially across different time zones.

• Mentorship & Knowledge Sharing: A willingness to share expertise and learn from colleagues to elevate the entire team's capabilities.

📝 Enhancement Note: The company's values are deeply embedded in its operational approach. A Brand Designer must thrive in an environment that demands both individual accountability and strong collaborative synergy to drive GTM success efficiently.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Vision with Production Reality: Translating ambitious creative concepts into feasible, scalable web implementations within tight deadlines.

• Maintaining Consistency Across Global Teams: Ensuring brand integrity and visual cohesion across diverse marketing efforts and regions.

• Rapidly Evolving AI Landscape: Staying ahead of AI advancements and integrating them effectively into design workflows without compromising quality.

• Defining "World-Class" in a New Market: Establishing new benchmarks for marketing website design in the rapidly growing AI software creation space.

Learning & Development Opportunities:

• Advanced Web Design Techniques: Deepening expertise in interaction design, animation, and performance optimization for web.

• Design System Mastery: Becoming a key contributor or leader in evolving Lovable's comprehensive design system.

• AI in Design Exploration: Experimenting with and integrating cutting-edge AI tools for enhanced creativity and efficiency.

• Strategic Brand Development: Gaining exposure to broader marketing and brand strategy discussions, influencing company direction.

• Cross-Functional Skill Development: Learning more about engineering processes, marketing strategy, and product development through close collaboration.

📝 Enhancement Note: The challenges presented are inherent to high-growth tech environments. They offer significant opportunities for professional development, particularly in areas that directly support efficient GTM operations and strategic brand building.

💡 Interview Preparation

Strategy Questions:

• "How would you approach defining and evolving the visual language for lovable.dev to reflect our brand as a leading AI software creation platform?" (Focus on process, inspiration, and alignment with brand strategy).

• "Describe a time you collaborated closely with design engineers to bring a complex web design to production. What were the challenges, and how did you overcome them?" (Highlight collaboration, problem-solving, and technical understanding).

• "Imagine we're launching a new campaign targeting solopreneurs. How would you design a landing page to maximize conversion, considering our brand identity and the target audience?" (Showcase strategic thinking, user-centric design, and GTM awareness). Company & Culture Questions:

• "What excites you about Lovable's mission and our position in the AI/software creation market?" (Demonstrate genuine interest and understanding of the company's vision).

• "How do you embody 'extreme ownership' and 'high velocity' in your design work?" (Relate company values to your personal work ethic and operational approach).

• "How do you handle constructive criticism on your designs, especially from engineers or marketing stakeholders?" (Showcase maturity, collaboration, and a focus on project success over personal ego). Portfolio Presentation Strategy:

• Structure Your Narrative: For each case study, start with the business objective, your role, the challenge, your process, key design decisions, and the outcome (metrics if possible).

• Show, Don't Just Tell: Use high-quality visuals, mockups, and ideally live links to demonstrate your craft. For web projects, explain your thinking behind responsiveness, typography, and interaction.

• Emphasize Collaboration: When discussing projects, highlight how you partnered with other teams (engineering, marketing) and the impact of that collaboration.

• Connect to Lovable: Throughout your presentation, subtly weave in why your skills and approach are a good fit for Lovable's specific needs and culture.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also an understanding of how design contributes to business objectives, particularly in a fast-paced, collaborative operations setting. The emphasis on collaboration and process is key for this role.

📌 Application Steps

To apply for this operations-critical Brand Designer position:

• Submit your application through the Lovable careers portal via the provided link.

• Portfolio Customization: Tailor your portfolio to highlight at least 2-3 strong examples of shipped websites (landing pages, campaign sites, marketing sites) that demonstrate brand thinking and visual craft. Clearly articulate your role, process, and the impact of these projects.

• Resume Optimization: Ensure your resume clearly states your 7+ years of experience and highlights key skills such as Brand Design, Web Design, Design Systems, Typography, and collaboration with engineering/marketing. Quantify achievements where possible.

• Prepare for Portfolio Walkthrough: Be ready to present your chosen portfolio pieces, detailing your design process, rationale, and how you collaborated with stakeholders to achieve project goals. Practice articulating your contributions concisely.

• Company Research: Familiarize yourself with Lovable's product, mission, recent news (e.g., TIME's 100 Most Influential Companies), and target audience. Understand their current website and identify potential areas for brand enhancement.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.