Freelance Web Designer at Mindrift

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Glasgow, Scotland, United Kingdom

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-09-15

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project.
Translate brand assets and social media visuals into responsive web layouts and structured components for developer implementation.
Prepare and package production-ready design files, ensuring seamless handoff to developers or no-code platforms.
Maintain absolute visual consistency across interactive web pages, static PDFs, and social media materials.
Enforce layout quality standards through systematic verification of responsiveness, spacing, and clarity.

📝 Enhancement Note: This role focuses on the operational execution of web design within a project-based, freelance context, emphasizing efficiency, brand consistency, and developer readiness. The "operations" aspect lies in the structured approach to design delivery and asset preparation for subsequent implementation stages.

📈 Primary Responsibilities

Create high-converting one-pagers, pitch-style landing pages, and simple marketing websites from textual copy, outlines, or existing drafts.
Transform brand assets and social media visuals into responsive web layouts, organized components, and distinct sections for easy implementation by developers or no-code tools.
Organize Figma frames, export necessary assets, and detail design specifications for a smooth and efficient developer handoff.
Ensure unwavering visual consistency between all web-based materials, static PDFs, and social media graphics.
Systematically verify responsiveness, proper spacing, visual clarity, and adherence to modern web design trends before delivering final assets.

📝 Enhancement Note: The responsibilities highlight a focus on producing "implementation-ready" designs, which is a key operational output in design workflows. The emphasis on systematic verification and preparation for handoff underscores the operational nature of this role.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

Required Skills:

Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and design systems.
Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.
Solid understanding of developer handoff processes, including preparing, specifying, and packaging digital assets for efficient implementation (e.g., Webflow, Framer).
Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.
Strong eye for clarity, white space, and modern web layout trends. Preferred Skills:
Experience with no-code platforms such as Webflow or Framer for implementation.
Familiarity with building comprehensive design systems.
Experience working with AI-generated drafts or existing brand systems.
Understanding of SEO best practices in web design.

📝 Enhancement Note: The required skills emphasize technical proficiency in design tools and a strong understanding of the downstream implementation process, aligning with operations principles of efficiency and integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.
Demonstrations of clear visual hierarchy and strong typography in web design examples.
Case studies showcasing the transformation of rough prompts, AI-generated drafts, or existing brand systems into structured, implementation-ready web designs.
Examples of responsive web layouts and component-based design approaches. Process Documentation:
Showcase of workflow for translating briefs/concepts into clean, on-brand, and implementation-ready web designs.
Examples of systematic verification processes for responsiveness, spacing, clarity, and adherence to modern web trends.
Documentation of asset preparation and packaging for developer handoff, including spec detailing.
Evidence of maintaining visual consistency across different platforms (web, PDF, social).

📝 Enhancement Note: The portfolio requirements are geared towards demonstrating not just aesthetic skill but also the operational capacity to produce design assets that are readily usable by other teams or systems, highlighting a process-oriented approach.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on level and pace of contribution.

Benefits:

Freelance project-based work with flexible hours.
Opportunity to work on innovative AI technology projects with Tendem.
Contribution to high-quality AI development by combining real-world expertise with AI development efforts.
Potential for ongoing engagement based on project needs and performance.

Working Hours: Estimated 10–20 hours per week during active project phases.

📝 Enhancement Note: The compensation is presented as an hourly equivalent, typical for freelance and contract roles, emphasizing a performance-based earning potential. The "benefits" are framed around the nature of the freelance engagement and the project's mission.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Connection)

Company Size: Not specified, but operates via a platform connecting specialists to projects.

Founded: Mindrift is part of the broader AI development ecosystem.

Team Structure:

This role is part of the Tendem project, a specific initiative within Mindrift.
The Web Designer will collaborate with developers and potentially AI specialists.
The role requires a high degree of autonomy within the project team. Methodology:
Data-driven approach to connecting specialists with projects.
Focus on developing high-quality AI technologies through collaboration.
Emphasis on efficient project execution and deliverable readiness.

Company Website: https://mindrift.ai/

📝 Enhancement Note: The company culture is geared towards innovation in AI and efficient project delivery, requiring specialists who can operate autonomously and contribute to a high-quality output. The Tendem project is a key focus.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focusing on a specific operational aspect of product development (web design for marketing and conversion). It requires demonstrated expertise and a portfolio of successful project deliveries.

Reporting Structure: Reports to the project lead or manager for the Tendem project. Direct collaboration with developers and other project stakeholders.

Operations Impact: Directly influences the perception, conversion rates, and implementation efficiency of web-based marketing materials. Plays a crucial role in the Go-To-Market operational readiness of Tendem's web assets.

Growth Opportunities:

Opportunity to gain experience on cutting-edge AI projects.
Potential for repeat engagements and varied project scopes within the Mindrift platform.
Development of skills in conversion-focused design and efficient developer handoff.
Building a strong portfolio with real-world AI technology case studies.

📝 Enhancement Note: While a freelance role, growth is framed around project experience, portfolio enhancement, and building a reputation for reliable, high-quality design operations.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): Primarily based in the United Kingdom, with the potential for remote collaboration across different time zones.

Workspace Context:

Requires a dedicated home office setup conducive to focused design work and virtual collaboration.
Access to necessary design software (Figma) and reliable internet connection is essential.
Collaboration will occur through digital communication tools and project management platforms.

Work Schedule: Flexible, part-time engagement estimated at 10-20 hours per week during active project phases. Requires availability for virtual meetings and timely delivery of assets.

📝 Enhancement Note: The remote nature emphasizes the need for self-discipline and effective digital communication, key operational skills for remote professionals.

📄 Application & Portfolio Review Process

Interview Process:

Initial application review, heavily weighted on portfolio quality and relevance.
Potential for a brief virtual interview to discuss experience, approach, and portfolio examples.
Discussion of design process, problem-solving skills, and ability to meet project deadlines.
Assessment of communication skills and cultural fit for a remote, project-based team. Portfolio Review Tips:
Curate your portfolio to prominently feature landing pages, marketing sites, and conversion-focused designs.
For each project, clearly articulate the brief, your design process, the challenges encountered, and the implemented solutions.
Quantify results where possible (e.g., "designed a landing page that achieved X% conversion rate").
Ensure your portfolio showcases proficiency in Figma, responsive design, and clear developer handoff documentation.
Highlight examples where you translated brand guidelines or rough concepts into polished, implementation-ready web assets. Challenge Preparation:
Be prepared to discuss your approach to designing from textual copy or AI-generated drafts.
Articulate how you ensure visual consistency across different media.
Demonstrate your understanding of conversion optimization principles in web design.
Practice explaining your design decisions and process concisely and effectively.

📝 Enhancement Note: The application process heavily relies on the portfolio as a demonstration of operational design capabilities, emphasizing practical application and deliverable quality.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems.
No-Code Platforms (Webflow, Framer): Familiarity is preferred for understanding implementation capabilities and specifications.

Analytics & Reporting:

Understanding of how design impacts conversion metrics is crucial, though direct analytics tool usage may not be required for this role. CRM & Automation:
Not directly applicable to the core design tasks, but awareness of project management tools used by Mindrift is beneficial.

📝 Enhancement Note: The focus on Figma and an understanding of implementation platforms like Webflow and Framer are critical operational tools for this role, enabling efficient design delivery.

👥 Team Culture & Values

Operations Values:

Efficiency: Delivering production-ready assets quickly and accurately.
Quality: Maintaining high standards for visual consistency, responsiveness, and clarity.
Collaboration: Working effectively with developers and project stakeholders through clear communication and handoff.
User-Centricity: Designing with the end-user and conversion goals in mind.
Adaptability: Ability to work from various inputs (text, AI drafts) and integrate into project workflows.

Collaboration Style:

Autonomous within project scope, but communicative regarding progress and any blockers.
Proactive in clarifying requirements and ensuring understanding of project goals.
Responsive to feedback and constructive criticism.

📝 Enhancement Note: The values emphasize operational excellence in design delivery, aligning with the need for reliable and efficient contributions within project teams.

⚡ Challenges & Growth Opportunities

Challenges:

Designing effectively from potentially ambiguous or AI-generated initial drafts.
Balancing speed of delivery with maintaining high design quality and brand consistency.
Ensuring seamless technical implementation through precise developer handoff.
Adapting to the specific needs and brand guidelines of the Tendem project. Learning & Development Opportunities:
Gain hands-on experience with AI technology projects.
Enhance skills in conversion rate optimization (CRO) through practical application.
Deepen expertise in Figma's advanced features for responsive and component-based design.
Develop a stronger understanding of developer workflows and no-code platform capabilities.

📝 Enhancement Note: The challenges are framed around the operational aspects of freelance design work, requiring problem-solving and adaptability. Growth opportunities focus on skill enhancement directly relevant to the role's operational demands.

💡 Interview Preparation

Strategy Questions:

"Describe your process for taking a brief or AI-generated draft and turning it into a high-converting landing page." (Focus on structured workflow, ideation, and iteration.)
"How do you ensure visual consistency across web pages, PDFs, and social media assets?" (Highlight your methods for brand guideline adherence and asset management.)
"Walk us through a complex developer handoff you've managed. What were the key elements you provided, and how did you ensure a smooth implementation?" (Emphasize spec clarity, asset organization, and communication.) Company & Culture Questions:
"What interests you about working on AI technology projects with Tendem/Mindrift?" (Showcase genuine interest in the mission and technology.)
"How do you approach working independently as a remote freelance designer?" (Demonstrate self-discipline, time management, and communication skills.)
"How do you stay updated on modern web design trends and conversion optimization techniques?" (Highlight continuous learning and professional development.) Portfolio Presentation Strategy:
Select 3-5 of your strongest, most relevant projects (landing pages, marketing sites).
For each project, clearly state the objective, your role, the tools used, and the outcome.
Be ready to discuss your design decisions, particularly concerning hierarchy, typography, spacing, and conversion elements.
Explain your Figma file organization and how you prepare assets for developer handoff.
Be prepared to answer questions about how your designs addressed specific user needs or business goals.

📝 Enhancement Note: Interview preparation focuses on demonstrating operational competence in design execution, problem-solving, and effective communication within a project context.

📌 Application Steps

To apply for this freelance Web Designer position:

Submit your application through the provided link, ensuring your CV includes a direct link to your portfolio.
Portfolio Customization: Tailor your portfolio to prominently feature your best work in landing pages, marketing websites, and conversion-driven designs. Highlight projects that demonstrate your ability to work from rough concepts or AI-generated inputs.
Resume Optimization: Ensure your resume clearly states your years of experience in web/UI design and lists proficiency in Figma and other relevant tools. Quantify achievements where possible.
Interview Preparation: Practice articulating your design process, problem-solving approach, and how you ensure efficient developer handoffs. Prepare to discuss your portfolio in detail.
Company Research: Familiarize yourself with Mindrift and the Tendem project (tendem.ai) to understand their mission and technology, enabling you to align your design philosophy with their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Freelance Web Designer