Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Portugal

Job Type: PART_TIME

Category: Web Design / UI / Creative Operations

Date Posted: 2026-09-15

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for real-world use cases within the Tendem project.

• Translate brand assets and concepts into clean, on-brand, and implementation-ready web designs, ensuring visual consistency across various digital touchpoints.

• Prepare and package production-ready files for seamless handoff to developers or no-code platforms, maintaining organized Figma frames and detailed specifications.

• Enforce rigorous layout quality standards, systematically verifying responsiveness, spacing, clarity, and adherence to modern web trends before delivery.

📝 Enhancement Note: This role is framed as a "Freelance Web Designer" but the emphasis on "conversion-driven layouts," "marketing pages," "developer handoff," and "brand ecosystem consistency" positions it within the broader scope of GTM Operations or Marketing Operations, focusing on the visual and functional execution of Go-To-Market assets. The "part-time" nature and "freelance" designation suggest a project-based contribution rather than a full-time operational role within a dedicated ops team.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts to drive user engagement and conversions.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that are easily implementable by developers or no-code tools, ensuring brand adherence.

• Prepare and securely package production-ready files, meticulously organizing Figma frames, exporting necessary assets, and detailing specifications for efficient developer or no-code tool integration.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining a cohesive brand experience across all platforms.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery, ensuring a polished final product.

📝 Enhancement Note: The responsibilities highlight a strong focus on the execution and delivery of visually effective and functionally sound web assets, directly supporting Go-To-Market strategies through compelling digital experiences. The emphasis on "conversion-driven layouts" and "developer handoff" indicates a need for a designer who understands the downstream impact of their work on implementation and marketing effectiveness.

🎓 Skills & Qualifications

Education:

• Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus. Experience:

• At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

• Strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.

• Confidence working from rough prompts, AI-generated drafts, or existing brand systems to convert them into structured, implementation-ready web designs.

• A user-centric, conversion-minded approach and the ability to work independently are essential. Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to translate briefs and concepts into clean, on-brand, and implementation-ready web designs.

Preferred Skills:

• Familiarity with no-code platforms such as Webflow or Framer, aiding in understanding implementation constraints and possibilities.

• Experience with AI-generated design drafts and the ability to refine them into production-ready assets.

• Understanding of SEO best practices as they relate to website structure and content presentation for marketing pages.

• Proficiency in other design tools beyond Figma for broader creative output.

📝 Enhancement Note: The emphasis on Figma, auto-layout, and developer handoff suggests a need for a designer who can create not just aesthetically pleasing designs but also technically sound and efficient assets. The "conversion-minded approach" links design directly to business outcomes, a crucial aspect for GTM operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase Landing Pages & Marketing Websites: A significant portion of your portfolio must feature examples of high-converting landing pages, marketing sites, and product one-pagers.

• Demonstrate Clear Hierarchy & Typography: Clearly illustrate how you establish visual hierarchy and utilize typography effectively to guide the user's eye and convey information.

• Highlight Conversion Focus: Provide context or case studies explaining the conversion goals for specific designs and how your design choices aimed to achieve them.

• Implementation-Ready Designs: Include examples where the design clearly communicates specifications for developers or is presented in a format suitable for no-code implementation.

Process Documentation:

• Workflow Design & Optimization: Showcase how you approach the design process from brief to final delivery, including any methods for iteration and refinement.

• System Implementation Standards: Demonstrate your understanding of how designs integrate with development workflows and no-code platforms, including asset preparation and specification.

• Measurement & Performance Analysis: While not directly designing the measurement tools, illustrate an understanding of how your designs contribute to measurable outcomes (e.g., conversion rates) and how you would consider performance feedback.

📝 Enhancement Note: For a role focused on visual execution for marketing and conversion, the portfolio is paramount. It needs to go beyond aesthetics to demonstrate practical application, understanding of development constraints, and a direct link to business objectives like conversion rates. This is a key differentiator for operations-focused creative roles.

💵 Compensation & Benefits

Salary Range:

• Up to $40 per hour equivalent, depending on the level and pace of contribution. Compensation varies across projects depending on scope, complexity, and required expertise. Benefits:

• Flexible Part-Time Work: Opportunity to work approximately 10-20 hours per week during active project phases, offering a flexible schedule.

• Remote Work: Fully remote position, allowing you to work from anywhere in Portugal.

• Global Project Exposure: Contribute to innovative technology projects with international teams and clients.

• Competitive Freelance Rate: Earn up to $40/hour equivalent, reflecting specialized skills and contribution pace.

Working Hours:

• Estimated 10-20 hours per week during active project phases. This is an estimate, not a guaranteed workload, and applies only while the project is active. The role is part-time and flexible within these estimates.

📝 Enhancement Note: The compensation is structured as an hourly equivalent for freelance work, with a cap of $40/hour. The estimated workload of 10-20 hours per week suggests this is a supplementary role or for individuals seeking project-based engagements. The benefits are typical for freelance, remote roles, emphasizing flexibility and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI Development / Platform Services

Company Size: While not explicitly stated, Mindrift operates as a platform connecting specialists with projects, suggesting a distributed network rather than a large, centralized corporate structure. The Tendem project itself is likely a focused initiative.

Founded: Mindrift's operational model suggests a relatively modern tech company focused on specialized talent and project-based work.

Team Structure:

• Project-Based Teams: You will likely be part of a project-specific team for Tendem, collaborating with other specialists (e.g., AI developers, project managers) and potentially Mindrift's core team.