Freelance Web Designer at Mindrift

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Australia

Job Type: PART_TIME

Category: Web Design / UI/UX Design

Date Posted: 2026-09-15

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project (tendem.ai).
Translate brand assets and AI-generated drafts into clean, on-brand, and implementation-ready web designs.
Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.
Prepare and package production-ready files for seamless handoff to developers or no-code tools.
Uphold layout quality standards, focusing on responsiveness, spacing, clarity, and modern web trends.

📝 Enhancement Note: This role is specifically for a part-time freelance Web Designer on the Tendem project, focusing on marketing and conversion-oriented web assets. The core function is to bridge the gap between conceptual briefs and developer-ready designs, emphasizing brand consistency and user experience for lead generation and product promotion.

📈 Primary Responsibilities

Design high-converting one-pagers, pitch-style landing pages, and simple marketing websites based on textual copy, outlines, or existing drafts.
Translate core brand aesthetics and social media visuals into responsive web layouts, structured components, and sections that are easily implementable by developers or no-code platforms.
Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for efficient developer handoff.
Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining brand integrity across all touchpoints.
Enforce layout quality standards through systematic verification of responsiveness, proper spacing, visual clarity, and adherence to modern web design trends prior to final delivery.

📝 Enhancement Note: The responsibilities emphasize the creation of marketing-focused web assets with a strong emphasis on conversion optimization and brand alignment. The role requires meticulous attention to detail in preparing files for implementation, ensuring a smooth workflow for development teams utilizing tools like Webflow or Framer.

🎓 Skills & Qualifications

Education: A Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: At least 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and design systems.
Expertise in structuring high-converting, pitch-style landing pages with a strong emphasis on clarity, spacing, and modern design trends.
Solid understanding of developer handoff processes, including preparing, speccing, and packaging digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).
Ability to seamlessly translate core brand aesthetics across varying digital touchpoints, ensuring web pages align with existing social materials and pitch decks.
Strong eye for clarity, white space, and modern web layout trends. Preferred Skills:
Experience with no-code tools such as Webflow or Framer.
Demonstrated ability to create comprehensive design systems.
Experience in digital marketing design with a focus on conversion optimization.
Prototyping skills to demonstrate user flows and interactive elements.
Familiarity with AI technologies and their application in product development.

📝 Enhancement Note: The qualifications highlight a strong technical foundation in Figma and a strategic approach to conversion-driven design. The emphasis on developer handoff and cross-platform consistency suggests a need for a designer who understands the full lifecycle of web asset creation and implementation, with a preference for those familiar with modern no-code development environments.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers demonstrating clear hierarchy and strong typography.
Evidence of converting textual copy, outlines, or AI-generated drafts into structured, implementation-ready web designs.
Examples showcasing responsive web layouts and how they adapt across different devices and screen sizes.
Demonstrations of visual consistency across various digital assets, such as web pages, PDFs, and social media graphics.
Case studies detailing the process of preparing and packaging production-ready files for developer handoff. Process Documentation:
Showcase a structured, user-centric, and conversion-minded approach to design problem-solving.
Detail methodologies for ensuring visual consistency and brand alignment across multiple digital touchpoints.
Illustrate processes for systematic verification of layout quality, responsiveness, and adherence to modern web trends.
Provide examples of efficient developer handoff procedures and asset organization within Figma.

📝 Enhancement Note: The portfolio requirements are crucial for this role, emphasizing practical application of design skills in a marketing and conversion context. Applicants must clearly demonstrate their ability to take raw input and transform it into polished, developer-ready web assets, highlighting their process and attention to detail in file preparation and brand consistency.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on experience and contribution level.

Benefits:

Part-time, freelance engagement with flexible working hours.
Opportunity to contribute to innovative AI technology projects through the Tendem platform.
Remote work flexibility, allowing for work from anywhere within Australia.
Exposure to cutting-edge AI development efforts and real-world use cases.
Potential for ongoing project engagement based on performance and project needs.

Working Hours: Estimated 10–20 hours per week during active project phases. This workload is an estimate and not guaranteed, applying only while the project is active.

📝 Enhancement Note: The compensation is presented as an hourly equivalent, with a maximum of $50/hour. It's important to note that this is a freelance position, and the workload is project-dependent, fluctuating between 10-20 hours weekly during active phases. Benefits are primarily tied to the freelance nature of the role and the opportunity to work on innovative projects.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Specialist Platforms)

Company Size: Information not explicitly provided, but the Tendem project suggests a focus on connecting specialists with technology initiatives, indicating a potentially dynamic, project-based organizational structure.

Founded: Mindrift's mission to connect specialists with AI projects suggests a modern, digitally-native approach to talent and technology development.

Team Structure:

The Web Designer will be part of the Tendem project, a specific initiative within Mindrift.
Collaboration will likely involve project managers, AI developers, and potentially other specialists on the Tendem team.
The role is freelance, implying a degree of autonomy and direct reporting to project leads for task-specific feedback. Methodology:
Focus on connecting global expertise with AI development.
Emphasis on creating high-quality AI technologies by leveraging real-world professional insights.
Project-driven work structure, where specialists contribute to specific technology initiatives.

Company Website: https://tendem.ai/ (Project website)

Mindrift's broader platform connects specialists with projects: https://mindrift.ai/

📝 Enhancement Note: Mindrift operates within the AI technology sector, aiming to bridge the gap between domain experts and AI development. The Tendem project is a specific application of this model. The culture is likely dynamic, project-oriented, and values specialized expertise. The freelance nature of this role suggests a focus on task completion and deliverable quality within a collaborative, remote environment.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a specialized freelance position, suitable for individuals with 2-5 years of dedicated experience in web and UI design. It offers a focused opportunity to apply and refine skills in a specific project context.

Reporting Structure: As a freelance Web Designer, you will report to the project lead or a designated manager for the Tendem project. Your work will be assessed based on deliverables and adherence to project briefs.

Operations Impact: The Web Designer's impact is critical to the success of the Tendem project's marketing and user acquisition efforts. High-quality, conversion-driven web designs directly influence lead generation, user engagement, and the overall perception of the project's technological advancements.

Growth Opportunities:

Skill Specialization: Deepen expertise in conversion-driven design, responsive layouts, and developer handoff for marketing-focused web assets.
Project Diversity: Gain experience with various AI technology projects and client briefs through the Mindrift platform.
Portfolio Enhancement: Build a robust portfolio with tangible examples of successful marketing pages and landing experiences for a growing AI company.
Networking: Connect with professionals in the AI and technology sectors through project collaborations.

📝 Enhancement Note: While this is a freelance role, it offers significant opportunities for skill refinement and portfolio building within the burgeoning AI technology space. The growth potential lies in specializing in high-impact marketing design and gaining exposure to diverse AI projects.

🌐 Work Environment

Office Type: This is a fully remote freelance position, meaning there is no dedicated physical office space required for this role. Work is conducted from the freelancer's own location.

Office Location(s): The role is open to freelancers located within Australia.

Workspace Context:

Flexibility: Complete autonomy over your workspace and working environment, provided you have reliable internet access and the necessary tools.
Tooling: Primarily requires access to Figma, a reliable internet connection, and potentially a computer capable of running design software efficiently.
Collaboration: Communication and collaboration will occur digitally via project management tools, email, and video conferencing.

Work Schedule: The role requires an estimated 10-20 hours per week during active project phases. The specific schedule is flexible and can be managed by the freelancer, provided deadlines are met and availability for necessary communication is maintained.

📝 Enhancement Note: The work environment is entirely remote and flexible, catering to freelancers within Australia. The emphasis is on self-management, digital collaboration, and meeting project deadlines, offering significant autonomy.

📄 Application & Portfolio Review Process

Interview Process:

Application Review: Initial screening of CVs and portfolios, with a strong emphasis on relevant web design and landing page examples. Applications without a portfolio link or appropriate cases will not be considered.
Portfolio Deep Dive: A more in-depth review of selected portfolios to assess design quality, conversion focus, and technical execution.
Skills Assessment: Potential for a brief technical assessment or a discussion about specific design challenges and solutions.
Project Brief Discussion: A conversation about the Tendem project, expectations, and how your design approach aligns with the project's goals.

Portfolio Review Tips:

Highlight Conversion: Clearly showcase how your designs are structured to drive conversions (e.g., lead generation, sign-ups).
Demonstrate Figma Proficiency: Include examples of complex Figma projects, auto-layout usage, and component-based design.
Showcase Developer Handoff: Detail your process for preparing and delivering production-ready files, perhaps with a visual example of a spec sheet or organized Figma file.
Emphasize Brand Consistency: Provide examples where you've maintained or established brand consistency across different digital assets.
Detail Your Process: For each project, briefly explain the brief, your design approach, the challenges, and the outcomes.

Challenge Preparation:

Be prepared to discuss your design process for creating marketing pages from scratch or from rough prompts.
Familiarize yourself with modern web design trends and conversion optimization best practices.
Understand how to work with AI-generated content or drafts and translate them into compelling visual narratives.
Be ready to articulate your approach to ensuring visual consistency across web, PDF, and social media assets.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must curate their portfolio to specifically highlight their strengths in marketing page design, conversion optimization, and Figma proficiency, with clear examples of their handoff process.

🛠 Tools & Technology Stack

Primary Tools:

Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. This is the core design tool for the role.

Analytics & Reporting:

While not a primary responsibility, an understanding of how design choices impact conversion metrics is beneficial. Familiarity with analytics platforms that track user behavior on web pages is a plus. CRM & Automation:
No-code Platforms (Webflow, Framer): Understanding the capabilities and constraints of these platforms is crucial for effective developer handoff and implementation. Familiarity with how designs are built and deployed on these systems is advantageous.

📝 Enhancement Note: Figma is the central tool for this role. Proficiency in understanding how designs translate into no-code platforms like Webflow or Framer is also a key technical requirement, bridging the gap between design and implementation.

👥 Team Culture & Values

Operations Values:

Quality & Polish: A strong emphasis on delivering clean, on-brand, and implementation-ready web designs.
Efficiency & Speed: The ability to work independently, troubleshoot, and deliver production-ready assets quickly.
User-Centricity & Conversion: A design approach that prioritizes user experience and drives desired business outcomes (e.g., leads, sign-ups).
Consistency: Maintaining absolute visual consistency across all digital materials is paramount.
Collaboration: While freelance, effective communication and collaboration with project leads and developers are essential.

Collaboration Style:

Remote & Digital: Primarily asynchronous communication via project management tools and email, with potential for scheduled video calls for key discussions.
Deliverable-Focused: Collaboration centers around clear briefs, iterative feedback on design assets, and successful handoff of production-ready files.
Autonomous Execution: Freelancers are expected to manage their time and workflow effectively, requiring minimal direct oversight but clear communication on progress and roadblocks.

📝 Enhancement Note: The culture values high-quality output, efficiency, and a conversion-focused mindset. While remote, effective digital collaboration and clear communication are key to success.

⚡ Challenges & Growth Opportunities

Challenges:

Translating AI-Generated Content: Effectively interpreting and visually translating potentially abstract or raw AI-generated concepts into compelling web designs.
Maintaining Brand Consistency: Ensuring strict adherence to brand guidelines while creating fresh, engaging marketing materials.
Balancing Speed and Quality: Delivering production-ready assets rapidly without compromising on design quality or user experience.
Remote Collaboration Nuances: Navigating communication and feedback effectively in a fully remote, freelance setting.

Learning & Development Opportunities:

Advanced Figma Techniques: Opportunity to master complex Figma features like advanced auto-layout, component variants, and design system management.
Conversion Optimization Strategies: Gaining practical experience in designing for higher conversion rates through iterative design and understanding user psychology.
AI Technology Insights: Exposure to the latest trends and applications in AI development through project involvement.
Freelance Project Management: Developing skills in time management, client communication, and project prioritization within a freelance context.

📝 Enhancement Note: The primary challenges revolve around the unique input (AI-generated content) and the output requirements (conversion-focused, developer-ready assets). Growth opportunities are centered on deepening specialized design skills and gaining exposure to the AI industry.

💡 Interview Preparation

Strategy Questions:

"Describe your process for taking a brief and transforming it into a high-converting landing page. What are the key steps you prioritize?" (Focus on your structured approach, user research, and conversion elements).
"How do you ensure visual consistency across different digital mediums like web, PDFs, and social media graphics?" (Highlight your understanding of brand systems and asset adaptation).
"Walk us through a project where you had to deliver production-ready design files for developers or a no-code platform. What was your handoff process?" (Emphasize your Figma organization, spec documentation, and understanding of implementation). Company & Culture Questions:
"What interests you about working on the Tendem project and Mindrift's mission?" (Show genuine interest in AI and their approach to connecting specialists).
"How do you approach working independently and managing your time effectively as a remote freelancer?" (Demonstrate self-discipline and proactive communication).
"How do you stay updated on modern web design trends and conversion optimization best practices?" (Show your commitment to continuous learning). Portfolio Presentation Strategy:
Curate for Relevance: Select 3-4 projects that most strongly showcase your landing page, marketing site, and conversion design skills.
Tell a Story: For each project, explain the problem, your design solution, your process, and the results (if quantifiable).
Highlight Figma Work: Be prepared to show key Figma features you used, such as auto-layout, components, and how you organized your files for handoff.
Quantify Impact: If possible, mention any metrics related to conversion rates, engagement, or user feedback that your designs influenced.
Address the Brief: Explicitly connect your portfolio pieces to the requirements of this specific role (conversion-driven, developer-ready, brand consistency).

📝 Enhancement Note: Interview preparation should focus on demonstrating a clear, methodical design process, strong technical skills in Figma, and an understanding of conversion optimization. The portfolio is the primary tool for showcasing these abilities.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Workable.
Portfolio Customization: Ensure your CV includes a direct link to your online portfolio. Tailor your portfolio to prominently feature your strongest examples of landing pages, marketing websites, and conversion-focused designs. Prioritize case studies that demonstrate your ability to translate briefs into polished, developer-ready assets.
Resume Optimization: Highlight your experience with Figma, responsive design, developer handoff, and conversion-driven strategies. Quantify your achievements where possible (e.g., "Designed landing pages that increased conversion rates by X%").
Prepare for Portfolio Walkthrough: Be ready to discuss your design process, rationale, and technical execution for specific projects in your portfolio during an interview. Practice articulating how you ensure brand consistency and prepare files for implementation.
Research Mindrift & Tendem: Understand Mindrift's platform for connecting specialists with AI projects and the specific goals of the Tendem project (tendem.ai). This will help you align your responses with their mission and project needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Freelance Web Designer