Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Singapore (Remote)

Job Type: Part-Time, Freelance

Category: Web Design & UI/UX Operations

Date Posted: September 15, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts for the Tendem project.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social media materials.

• Translate brand assets and concepts into responsive web layouts and structured components for developer implementation.

• Prepare and package production-ready design files, including organized Figma frames, exported assets, and detailed specifications for seamless handoff.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends.

📝 Enhancement Note: This role focuses on the operational execution of web design for marketing and conversion purposes, rather than broader product design or UX research. The emphasis is on creating implementation-ready assets that align with brand guidelines and drive user engagement.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files (organizing Figma frames, exporting assets, and detailing specs) for seamless handoff to development teams or no-code platforms.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, maintaining a cohesive brand identity across all touchpoints.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery, ensuring a polished end-product.

📝 Enhancement Note: The responsibilities clearly indicate a focus on production-level design output for marketing initiatives, emphasizing efficiency and developer readiness. The role requires a strong understanding of how design assets translate into functional web experiences.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus, but not strictly required if equivalent professional experience and a strong portfolio are demonstrated.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications, with a strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and contributing to design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to convey brand messages and product value through effective visual design principles. Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for design implementation context.

• Understanding of basic HTML/CSS to inform design decisions for developer handoff.

• Familiarity with A/B testing principles to inform landing page optimization strategies.

• Experience in digital marketing design or campaign asset creation.

📝 Enhancement Note: The emphasis on Figma proficiency, conversion-driven layouts, and developer handoff points to a need for practical, production-oriented design skills. The "plus" for a degree suggests that a strong portfolio and demonstrable experience are paramount.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio is mandatory and must include a significant section dedicated to web design examples, specifically showcasing landing pages, marketing websites, and startup one-pagers.

• Designs should clearly demonstrate hierarchy, strong typography, and a user-centric approach.

• Evidence of creating structured, implementation-ready web designs from rough prompts, AI-generated drafts, or existing brand systems is highly valued.

• The portfolio should highlight the ability to translate brand assets and concepts into responsive web layouts and structured components. Process Documentation:

• Showcase examples of workflow for translating briefs into final, production-ready designs.

• Demonstrate how you ensure visual consistency across different digital assets (web, PDF, social).

• Illustrate your process for preparing and packaging design files for developer handoff, including spec details and asset organization.

• Provide case studies or examples of how your designs contributed to conversion goals or improved user engagement.

📝 Enhancement Note: The portfolio requirement is central to this application. Candidates must be prepared to walk through their process and demonstrate how their design choices lead to tangible outcomes, particularly in terms of conversion and implementation efficiency.

💵 Compensation & Benefits

Salary Range: Up to $50 USD per hour equivalent, depending on the candidate's level and pace of contribution.

Benefits:

• Flexible, part-time freelance work.

• Opportunity to work on innovative AI technology projects with the Tendem project.

• Remote work flexibility, allowing for work from anywhere within Singapore.

• Potential for ongoing engagement based on project needs and performance.

• Exposure to cutting-edge AI development efforts.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and may vary based on project requirements.

📝 Enhancement Note: The compensation is structured as a freelance hourly rate, with a maximum of $50 USD/hour. Benefits are typical for freelance roles, focusing on flexibility and project engagement rather than traditional employee benefits. The workload is variable and project-dependent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI Development & Platform), Consulting/Specialist Network.

Company Size: While specific numbers aren't provided, Mindrift operates as a platform connecting specialists, suggesting a lean, distributed operational model.

Founded: Not explicitly stated, but the focus on AI and innovative projects implies a modern, forward-thinking organization.

Team Structure:

• The Web Designer will be part of the Tendem project, working with a team focused on developing high-quality AI technologies.

• Collaboration will likely involve project managers, AI developers, and potentially marketing stakeholders.

• As a freelance role, direct reporting lines may be less traditional, focusing on project-based task management. Methodology:

• Data-driven approach to AI development, connecting real-world expertise with AI advancements.

• Emphasis on quality and innovation in technology projects.

• Agile and flexible project execution, accommodating freelance contributors.

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift positions itself as an enabler of AI innovation by connecting global expertise. The culture likely values autonomy, adaptability, and a results-oriented approach, especially for freelance contributors.

📈 Career & Growth Analysis

Operations Career Level: This is a specialized freelance role focused on Web Design execution. It sits within the 'Creative & Media' and 'Technology' taxonomies, offering a pathway for designers to gain experience in the AI tech sector.

Reporting Structure: As a freelance contributor to a specific project (Tendem), the reporting structure will likely be project-based, with direct communication channels to project leads or assigned managers for task assignment and feedback.

Operations Impact: The Web Designer's work directly impacts the perception and conversion rates of marketing materials for the Tendem project. High-quality, conversion-focused designs are crucial for attracting users and partners to the AI technologies being developed.

Growth Opportunities:

• Gain hands-on experience designing for cutting-edge AI technology projects.

• Expand portfolio with real-world case studies in the AI and tech startup space.

• Develop expertise in conversion optimization and developer handoff for marketing websites.

• Potential for continued freelance engagements with Mindrift on future projects based on performance.

• Network with professionals in the AI development and technology sector.

📝 Enhancement Note: While not a traditional corporate career ladder, this role offers significant growth in specialized design skills, portfolio development, and exposure to the fast-paced AI industry. Success here can lead to more high-profile freelance opportunities.

🌐 Work Environment

Office Type: Fully Remote.

Office Location(s): While the role is designated for Singapore, the "TELECOMMUTE" and "Remote Solely" status implies that the designer can work from any location within Singapore, provided they can maintain reliable connectivity and adhere to project timelines.

Workspace Context:

• A self-managed remote workspace is required, emphasizing autonomy and self-discipline.

• Access to necessary design software (primarily Figma) and a stable internet connection is essential.

• Communication will primarily occur through digital channels (email, project management tools, video conferencing).

• Opportunities for collaboration will be project-specific and digitally facilitated.

Work Schedule: Flexible, part-time schedule estimated at 10-20 hours per week, allowing for integration with other commitments. Deadlines and project milestones will dictate the specific timing of tasks.

📝 Enhancement Note: The remote nature of this role requires strong self-management and communication skills. The focus is on output and meeting project deadlines rather than adhering to a rigid office schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit CV including a link to your portfolio with relevant web design examples. Applications without a portfolio link or relevant cases will not be considered.

• Portfolio Review: Initial screening will heavily focus on the quality and relevance of your portfolio, particularly for landing pages and marketing websites.

• Skills Assessment: Potential for a brief technical or design challenge, or a discussion focused on your design process, Figma skills, and understanding of conversion optimization.

• Hiring Manager/Project Lead Interview: Discussion about your experience, approach to projects, ability to work independently, and cultural fit with the Tendem project's collaborative style.

• Offer: If successful, an offer for freelance engagement will be extended.

Portfolio Review Tips:

• Highlight Relevant Work: Ensure your portfolio prominently features landing pages, marketing sites, and one-pagers that demonstrate strong conversion design principles and clear visual hierarchy.

• Showcase Process: For each relevant project, briefly explain your design process, from understanding the brief to final asset delivery. Include wireframes, mood boards, or early concepts if they illustrate your thinking.

• Detail Developer Handoff: Include examples or descriptions of how you prepare files for implementation, showcasing your understanding of responsive design and asset export.

• Quantify Impact (if possible): If any of your designs contributed to measurable improvements (e.g., increased conversion rates, better engagement), highlight these achievements.

• Ensure Clarity and Consistency: Your portfolio itself should be well-designed, easy to navigate, and demonstrate excellent typography and visual appeal.

Challenge Preparation:

• Be prepared to discuss your approach to designing from text-based prompts or rough drafts.

• Brush up on Figma's auto-layout features and component creation for responsive design.

• Understand key principles of conversion-driven landing page design and modern web trends.

• Be ready to articulate how you ensure brand consistency across different digital assets.

📝 Enhancement Note: The application process is heavily weighted towards the portfolio. Candidates should meticulously curate their submissions to directly address the job requirements, emphasizing practical design execution and conversion focus.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for creating scalable, responsive web layouts, auto-layout components, and design systems. Deep proficiency is a core requirement.

• Webflow / Framer (Preferred): Familiarity with these no-code platforms is beneficial for understanding implementation constraints and capabilities.

Analytics & Reporting:

• While not a primary responsibility, an understanding of how design impacts analytics (e.g., conversion rates) is advantageous. CRM & Automation:

• Not directly applicable to this design role, but awareness of marketing automation tools that might utilize landing pages could be a plus.

📝 Enhancement Note: Figma is the non-negotiable tool for this role. Any experience with Webflow or Framer will be viewed favorably as it demonstrates an understanding of how designs are brought to life in modern web development workflows.

👥 Team Culture & Values

Operations Values:

• Quality & Precision: A commitment to delivering polished, production-ready designs that meet high standards for visual consistency and responsiveness.

• Efficiency & Speed: The ability to quickly translate concepts into functional designs and deliver assets promptly, especially important in a freelance, project-based environment.

• User-Centricity & Conversion Focus: Designing with the end-user and business objectives (conversion) at the forefront.

• Autonomy & Self-Direction: The capacity to work independently, troubleshoot design challenges, and manage tasks effectively without constant supervision.

• Collaboration: While independent, the ability to communicate effectively with project leads and developers to ensure seamless integration of designs.

Collaboration Style:

• Primarily digital and asynchronous communication, with synchronous meetings as needed for project alignment.

• Feedback loops will be crucial for iterating on designs and ensuring they meet project requirements.

• A collaborative spirit, open to feedback and constructive criticism, is essential for success in a project team.

📝 Enhancement Note: The culture likely rewards individuals who are proactive, reliable, and can integrate seamlessly into a project team remotely. A strong sense of ownership over their design deliverables is expected.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Abstract Concepts: Effectively transforming textual briefs, AI-generated drafts, or high-level concepts into concrete, visually appealing, and functional web designs.

• Maintaining Brand Consistency: Ensuring a unified look and feel across diverse digital touchpoints, especially when working with evolving brand assets or new project initiatives.

• Balancing Speed and Quality: Delivering high-quality, production-ready designs within potentially tight project timelines.

• Independent Problem-Solving: Troubleshooting design issues and implementation challenges without direct, on-site supervision.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in Figma, auto-layout, and responsive design principles for marketing websites.

• Conversion Optimization Insights: Gain practical experience in designing for conversion and understand the impact of design choices on user behavior.

• AI Industry Exposure: Familiarize yourself with the product development lifecycle and design needs within the AI technology sector.

• Portfolio Enhancement: Build a robust portfolio with compelling case studies from innovative tech projects.

📝 Enhancement Note: This role presents an opportunity to hone practical design skills in a demanding, results-oriented environment. The challenges are framed as opportunities for growth in specialized areas of web design for tech products.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a brief and creating a high-converting landing page. What are the key elements you focus on?" (Focus on your methodology, understanding of conversion drivers, and iterative design process.)

• "How do you ensure visual consistency across web pages, social media graphics, and other marketing materials?" (Highlight your approach to brand guidelines, asset management, and cross-platform design.)

• "Walk us through a challenging web design project from your portfolio. What were the constraints, how did you overcome them, and what was the outcome?" (Prepare a case study that showcases problem-solving, technical skills, and impact.) Company & Culture Questions:

• "What interests you about working on the Tendem project and Mindrift's mission?" (Research Mindrift and Tendem.ai to articulate genuine interest in AI technology and their platform approach.)

• "How do you manage your time and prioritize tasks when working remotely on multiple project components?" (Emphasize your organizational skills, self-discipline, and communication strategies.)

• "How do you ensure your designs are ready for developer implementation? What information do you typically provide?" (Demonstrate your understanding of developer handoff and collaboration.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, with a clear distinction between different project types. Lead with your strongest, most relevant web design examples.

• Storytelling: For each case study, clearly state the objective, your role, the process undertaken, the challenges faced, and the final outcome. Use visuals effectively to tell the story.

• Highlight Process: Showcase your Figma skills by pointing out specific elements like auto-layout, component usage, and responsive design considerations.

• Focus on Conversion: If possible, discuss how your design choices were intended to drive conversions or improve user engagement.

• Conciseness: Be prepared to present your portfolio efficiently, focusing on the most impactful aspects relevant to the job description.

📝 Enhancement Note: Interview preparation should center on demonstrating practical design execution, a strong understanding of conversion principles, and the ability to work effectively as a remote, freelance contributor. Your portfolio is your primary tool.

📌 Application Steps

To apply for this freelance web design position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your CV prominently includes a direct link to your online portfolio. Curate your portfolio to prominently feature your strongest examples of landing pages, marketing websites, and startup one-pagers, clearly demonstrating your proficiency in Figma and conversion-driven design.

• Resume Optimization: Tailor your CV to highlight your 2+ years of relevant experience in web design, UI design, and digital marketing design. Use keywords from the job description such as "Figma," "conversion-driven layouts," "responsive design," and "developer handoff." Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, especially how you translate briefs into implementation-ready assets. Be ready to discuss your experience with Figma and your approach to ensuring visual consistency and conversion optimization.

• Company Research: Familiarize yourself with Mindrift's mission and the Tendem project (tendem.ai). Understand their focus on connecting specialists with AI technology projects to prepare for questions about your motivation and fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.