Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Denmark

Job Type: PART_TIME

Category: Web Design / UI / GTM Operations

Date Posted: 2026-09-15

Experience Level: 2-5 Years

Remote Status: Remote Solely

🚀 Role Summary

• Design high-converting marketing pages, landing experiences, and conversion-driven layouts to support the Tendem project (tendem.ai).

• Translate brand assets and concepts into clean, on-brand, and implementation-ready web designs for developers or no-code tools.

• Ensure absolute visual consistency across interactive web pages, static PDFs, and social materials within the broader brand ecosystem.

• Maintain layout quality standards through systematic verification of responsiveness, spacing, clarity, and adherence to modern web trends.

📝 Enhancement Note: This role is categorized under GTM Operations due to its direct impact on marketing page effectiveness, conversion rates, and the visual representation of the Tendem AI product. The focus on "conversion-driven layouts" and "marketing pages" aligns with Go-To-Market strategies requiring strong visual communication and user experience to drive business objectives.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate brand assets and social media visuals into responsive web layouts, structured components, and sections that can be easily implemented by developers or no-code tools.

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.

• Ensure absolute visual consistency between interactive web pages, static PDFs, and social materials, reinforcing the overall brand identity.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends prior to delivery.

📝 Enhancement Note: The responsibilities heavily emphasize production-ready asset creation and developer handoff, indicating a need for meticulous attention to detail and an understanding of implementation constraints, critical for efficient GTM execution.

🎓 Skills & Qualifications

Education: Bachelor's or Master's Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or related creative/technical fields is a plus.

Experience: At least 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• Visual Communication: Strong ability to convey brand messaging and product value through compelling visual design.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for implementation or understanding of their capabilities.

• Familiarity with AI technologies and their visual representation.

• Experience working within startup environments or on innovative technology projects.

• Knowledge of A/B testing principles in relation to landing page design.

📝 Enhancement Note: The emphasis on Figma, conversion-driven layouts, and developer handoff directly supports GTM objectives by ensuring marketing assets are not only visually appealing but also effective in driving user engagement and conversions, and are efficiently deployable.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Landing Pages & Marketing Sites: A strong portfolio heavily focused on landing pages, marketing websites, and product or startup one-pagers.

• Clear Hierarchy & Typography: Demonstrated ability to establish clear visual hierarchy and utilize strong typography for effective communication.

• Conversion Focus: Examples showcasing a user-centric, conversion-minded approach to design that drives desired user actions.

• Brand Consistency: Evidence of maintaining visual consistency across different digital touchpoints.

Process Documentation:

• Workflow Design: Ability to design workflows for creating and iterating on web designs from prompts or existing assets.

• Implementation Standards: Understanding of how to structure designs for seamless implementation by developers or no-code tools, specifying components and assets.

• Quality Assurance: Systematic verification of design responsiveness, spacing, clarity, and adherence to modern web trends before delivery.

📝 Enhancement Note: A portfolio demonstrating a structured, conversion-minded approach is crucial, as it directly reflects the candidate's ability to contribute to GTM effectiveness by creating assets that perform well and are easily deployable.

💵 Compensation & Benefits

Salary Range: Up to $50 per hour equivalent, depending on level and pace of contribution.

Benefits:

• Freelance Project Work: Opportunity to contribute to innovative technology projects through a flexible freelance engagement.

• Remote Work: Fully remote position allowing for work from anywhere in Denmark.

• Project-Based Engagement: Work on specific projects with defined scopes and timelines.

• Potential for Future Projects: Successful contributions may lead to further project opportunities on the Mindrift platform.

Working Hours: Estimated 10–20 hours per week during active project phases. This is an estimate and not a guaranteed workload.

📝 Enhancement Note: The hourly rate is benchmarked against freelance design roles in Denmark, considering the specified $50 USD equivalent and the cost of living in Denmark. Danish freelance rates can vary significantly, but for specialized skills like UI/Web Design with a focus on conversion and developer handoff, this range is competitive, especially for part-time, project-based work. The "equivalent" suggests potential conversion from USD to local currency (DKK) based on current exchange rates.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology / AI Development / Platform connecting specialists.

Company Size: Not explicitly stated, but the nature of freelance project work suggests a lean, agile operational model.

Founded: Not explicitly stated, but the company operates a platform model connecting specialists with projects, indicating a focus on distributed talent and project management.

Team Structure:

• Project-Based Teams: The Tendem project likely operates with a dedicated project team, including specialists like the Web Designer, developers, and project managers.

• Cross-Functional Collaboration: Expect close collaboration with developers and potentially product managers or marketing leads to ensure design implementation and brand alignment.

• Distributed Workforce: Mindrift leverages a global network of specialists, fostering a culture of asynchronous communication and self-management.

Methodology:

• Agile Project Execution: Projects are likely managed using agile methodologies, with iterative design and development cycles.

• Data-Driven Design (Implied): The focus on "conversion-driven layouts" suggests an underlying approach that values data and performance metrics in design decisions.

• Quality Assurance Focus: Emphasis on systematic verification and production-ready assets highlights a commitment to high-quality deliverables.

Company Website: https://www.mindrift.ai/

📝 Enhancement Note: Mindrift's model of connecting specialists with AI projects implies a culture that values expertise, autonomy, and efficient project delivery. The Tendem project's focus on AI development means the Web Designer will be instrumental in translating complex technical concepts into accessible and appealing user interfaces and marketing materials.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialist freelance contributor, ideal for individuals with 2-5 years of experience looking to apply their core web design skills on specific projects. It offers a path to deepen expertise in conversion-focused design and developer handoff within the AI/tech sector.

Reporting Structure: The Freelance Web Designer will likely report to a Project Manager or a lead designer for the Tendem project, receiving briefs and feedback through the Mindrift platform or designated project channels.

Operations Impact: The Web Designer's work directly impacts the perceived quality and effectiveness of the Tendem AI product by creating compelling marketing pages and landing experiences that drive user acquisition, engagement, and conversions. This role is critical for establishing a strong initial impression and communicating value propositions effectively.

Growth Opportunities:

• Specialization: Deepen expertise in conversion rate optimization (CRO) through UI/UX design for marketing pages and landing experiences.

• Platform Expansion: Gain experience across various AI and technology projects on the Mindrift platform, broadening industry exposure.

• Portfolio Enhancement: Build a robust portfolio with high-impact case studies from real-world AI projects, showcasing successful design implementations and conversion improvements.

• No-Code Proficiency: Enhance skills in implementing designs using platforms like Webflow or Framer, a valuable asset in the current tech landscape.

📝 Enhancement Note: While a freelance role, growth here is defined by skill enhancement, portfolio building, and the ability to secure and excel in future projects within Mindrift's network, directly contributing to the candidate's overall career development in design and GTM support.

🌐 Work Environment

Office Type: Fully remote, allowing for a flexible work environment from any location within Denmark.

Office Location(s): Denmark.

Workspace Context:

• Independent Work: The role requires a self-directed work ethic, with the ability to manage time effectively and troubleshoot independently.

• Digital Collaboration Tools: Expect to use digital tools for communication, project management, and design collaboration, typical for remote and freelance engagements.

• Focus on Deliverables: The environment is centered around producing high-quality, production-ready design assets that meet project specifications and deadlines.

Work Schedule: Flexible, with an estimated 10–20 hours per week required during active project phases. This allows for integration with other commitments or projects, provided deadlines are met.

📝 Enhancement Note: The remote, freelance nature emphasizes autonomy and requires strong self-management skills, which are increasingly valued in operations roles for their efficiency and adaptability.

📄 Application & Portfolio Review Process

Interview Process:

• Application Screening: Initial review of CV and portfolio, with a strong emphasis on relevant web design cases for landing pages and marketing sites.

• Portfolio Review & Briefing: A deeper dive into the candidate's portfolio to assess design quality, conversion focus, and understanding of developer handoff. This may involve a discussion about specific projects and design choices.

• Skills Assessment: Potential for a small design challenge or a discussion to evaluate Figma proficiency, understanding of responsive design, and conversion strategies.

• Final Discussion: A conversation to confirm understanding of project requirements, working hours, compensation, and cultural fit within the Tendem project and Mindrift's operational model.

Portfolio Review Tips:

• Highlight Conversion: Clearly showcase how your designs have driven conversions, user engagement, or achieved specific marketing goals. Use metrics if possible.

• Demonstrate Process: Include case studies that detail your design process from brief to final, production-ready assets, emphasizing problem-solving and decision-making.

• Showcase Figma Proficiency: Ensure your Figma work demonstrates mastery of auto-layout, component systems, and responsive design principles.

• Detail Developer Handoff: Include examples or explanations of how you prepare and spec your designs for developers or no-code platforms.

• Brand Consistency Examples: Show how you've applied brand guidelines consistently across different web assets and marketing materials.

Challenge Preparation:

• Responsive Design: Be prepared to discuss or demonstrate how you approach creating responsive layouts that work across various devices.

• Conversion Optimization: Articulate your understanding of elements that contribute to high-converting landing pages (e.g., clear CTAs, compelling copy integration, visual hierarchy).

• Figma Skills: Be ready to showcase your proficiency with Figma's advanced features, including auto-layout, component libraries, and prototyping.

📝 Enhancement Note: The emphasis on portfolio quality and specific design skills like conversion optimization and developer handoff indicates that the review process will be highly practical and focused on the candidate's ability to deliver tangible GTM assets.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all UI/web design tasks, including creating scalable, responsive layouts, auto-layout components, and design systems.

• No-Code Platforms (e.g., Webflow, Framer): Familiarity or understanding of these platforms is highly beneficial for preparing assets for implementation.

Analytics & Reporting:

• Implied Understanding of Analytics: While not directly using analytics tools, the role requires a conversion-minded approach, implying an understanding of how design impacts key metrics.

CRM & Automation:

• Not directly applicable: This role focuses on design output rather than CRM management or automation workflows.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement, underscoring its importance for efficient design creation and handoff in a remote, project-based environment. Understanding no-code tools is a significant advantage for seamless implementation.

👥 Team Culture & Values

Operations Values:

• Excellence & Quality: A commitment to delivering high-quality, production-ready design assets that meet stringent standards.

• Efficiency & Speed: The ability to work independently and deliver assets quickly and effectively, especially in a project-based freelance model.

• User-Centricity: Designing with the end-user and conversion goals in mind, ensuring designs are both aesthetically pleasing and functional.

• Consistency: Maintaining visual and brand integrity across all digital touchpoints.

Collaboration Style:

• Asynchronous Communication: Proficiency in communicating and collaborating effectively through digital channels, given the remote and freelance nature of the work.

• Clear Handoffs: A structured approach to sharing design specifications and assets to facilitate smooth collaboration with developers and project managers.

• Feedback Integration: Openness to receiving and acting on feedback to refine designs and ensure alignment with project objectives.

📝 Enhancement Note: The values highlight a professional, results-oriented culture that prioritizes quality, efficiency, and user focus—traits highly sought after in operational and GTM support roles.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Concepts: Effectively visualizing and communicating the value of AI technologies through design, often from abstract or technical descriptions.

• Balancing Speed and Quality: Delivering high-quality, production-ready designs quickly to meet project timelines in a freelance capacity.

• Maintaining Brand Consistency: Ensuring a cohesive visual identity across various web assets and marketing materials, especially when working with evolving brand guidelines.

• Independent Problem-Solving: Troubleshooting design challenges and implementation issues without constant direct supervision.

Learning & Development Opportunities:

• Conversion Rate Optimization (CRO): Gaining practical experience in designing for conversion, which is a highly valuable skill in marketing and GTM operations.

• AI Technology Exposure: Understanding how to design for emerging technologies, broadening industry knowledge.

• Remote Collaboration Mastery: Enhancing skills in asynchronous communication, project management, and digital collaboration tools.

• No-Code Implementation Insights: Learning about the practicalities of web development through no-code platforms, leading to more implementable designs.

📝 Enhancement Note: Navigating the challenges of this role offers direct growth in essential GTM skills, such as conversion-focused design and effective digital communication, which are transferable to many operational roles.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a textual brief or AI-generated draft and transforming it into a high-converting landing page." (Focus on your structured approach, iterative steps, and conversion-focused decision-making.)

• "How do you ensure visual consistency across different digital assets, such as web pages, social media graphics, and PDFs?" (Highlight your methods for brand guideline adherence and asset management.)

• "Walk us through a challenging project where you had to prepare designs for developer handoff. What were the key considerations and outcomes?" (Emphasize your understanding of implementation, spec preparation, and problem-solving.) Company & Culture Questions:

• "What interests you about the Tendem project and Mindrift's mission?" (Research tendem.ai and Mindrift's platform to articulate genuine interest.)

• "How do you manage your time and prioritize tasks when working on multiple freelance projects or with varying workloads?" (Demonstrate your organizational skills and self-management capabilities.)

• "How do you stay updated on modern web design trends and conversion optimization best practices?" (Show your commitment to continuous learning.) Portfolio Presentation Strategy:

• Storytelling: For each case study, tell a story: the problem, your solution (design process), and the results (impact on conversions, user engagement, etc.).

• Highlight Figma & Handoff: Specifically point out your Figma workflow, auto-layout usage, and how you prepared assets for implementation.

• Focus on Conversion: Clearly articulate the conversion-oriented aspects of your designs and any measurable impact, if available.

• Conciseness: Be prepared to present your most relevant work concisely, focusing on quality over quantity.

📝 Enhancement Note: Interview preparation should center on demonstrating practical skills in Figma, conversion-driven design, and efficient developer handoff, as these are key to the role's success in supporting GTM objectives.

📌 Application Steps

To apply for this operations-aligned design position:

• Submit your application through the Workable application link, ensuring your CV includes a link to your portfolio.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest examples of landing pages, marketing websites, and conversion-focused designs. If possible, include a brief description of the project's goals and your role in achieving them.

• Resume Optimization: Tailor your resume to highlight experience with Figma, UI/web design, conversion optimization, and developer handoff. Use keywords from the job description such as "conversion-driven layouts," "responsive web design," and "developer handoff."

• Interview Preparation: Practice articulating your design process, showcasing your Figma skills, and explaining how your design decisions contribute to conversion goals. Be ready to discuss your experience with modern web trends and user-centric design.

• Company Research: Familiarize yourself with Mindrift's platform and the Tendem project (tendem.ai) to understand their mission and how your design contributions will support their goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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