Brand Designer (Motion & Video)

📍 Job Overview

Job Title: Brand Designer (Motion & Video)

Company: ICEYE

Location: Espoo, Uusimaa, Finland

Job Type: FULL_TIME

Category: Brand & Design / Creative Operations

Date Posted: 2026-06-11

Experience Level: 2-5 Years

Remote Status: Hybrid (3 days onsite)

🚀 Role Summary

• Lead the creation of high-fidelity 3D narrative and cinematic storytelling sequences, visualizing satellite deployments, orbital data paths, and aerospace hardware.

• Own the end-to-end production of high-impact video content, including "hype" videos, product sizzle reels, and sales enablement presentations.

• Act as a cross-disciplinary brand designer, supporting broader brand initiatives by contributing to static design projects such as brand identity evolution, event graphics, digital ads, and presentation design.

• Collaborate with Data & Visual Specialists to transform complex GIS and SAR map data into sophisticated and digestible motion graphics, ensuring clear communication of technical information.

• Implement AI-augmented workflows for production efficiencies, leveraging Generative AI for storyboard expansion, automated rotoscoping, and asset generation.

📝 Enhancement Note: This role is positioned within the Brand & Design department, reporting to the Head of Brand & Design. Although the title specifies Brand Designer, the responsibilities heavily lean into motion and video production with a strong emphasis on 3D visualization and storytelling, indicating a specialized but versatile creative role. The hybrid work model requires 3 days onsite in Espoo, Finland. The company operates in the highly technical aerospace and defense sector.

📈 Primary Responsibilities

• 3D Narrative & Cinematic Storytelling: Develop and execute high-fidelity 3D sequences to visually represent complex concepts like satellite deployments, orbital mechanics, and aerospace hardware, translating technical specifications into compelling visual narratives.

• High-Impact Video Production: Manage the complete lifecycle of video asset creation, from concept development and storyboarding through to final rendering and delivery, for various marketing and sales collateral.

• Cross-Disciplinary Brand Design Support: Contribute to diverse static design projects, including evolving brand identity elements, designing event graphics, producing digital advertisements, and crafting impactful presentation decks, maintaining brand consistency across all mediums.

• Data Visualization in Motion: Partner with Data & Visual Specialists to translate intricate GIS and SAR map data into dynamic and easily understandable motion graphics, ensuring accuracy and clarity in the visual representation of spatial and radar data.

• AI-Augmented Workflow Integration: Proactively identify and implement AI-driven efficiencies in the production pipeline, utilizing tools for tasks such as generating storyboard variations, automating rotoscoping processes, and creating unique visual assets.

• Motion Brand Guideline Development: Define, document, and evangelize motion-specific brand guidelines, including animation principles, easing techniques, transition styles, and kinetic typography, to ensure a unified and professional ICEYE brand experience across all digital and physical touchpoints.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can bridge technical visualization with creative storytelling, especially in a B2B/B2G context for a company in the satellite intelligence sector. The emphasis on transforming "complex GIS and SAR map data" and utilizing AI for "production efficiencies" suggests a forward-thinking approach to creative operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in Graphic Design, Motion Design, Animation, or a related field is implied by the nature of the work and the portfolio requirements.

Experience: 2+ years of professional experience in a motion design or professional creative role, ideally representing the second professional role after graduation.

Required Skills:

• Generalist Mindset: A proactive, team-oriented attitude with a willingness to tackle any design task, regardless of medium, demonstrating a "get stuck in" attitude.

• Graphic Design Fundamentals: Strong understanding of layout, typography, color theory, and visual hierarchy, applicable to both static and motion design.

• Technical Proficiency (Motion): Expert-level mastery of Adobe After Effects and Adobe Premiere Pro for animation, editing, and compositing.

• Technical Proficiency (3D): Professional-grade skills in 3D software such as Cinema 4D or Blender for asset creation and animation.

• Digital Design Tools: Proficiency in Figma for design production, motion handoff, and collaborative workflows.

• Portfolio: A compelling professional motion reel (max 90 seconds) showcasing key skills and a selection of static brand/graphic design work demonstrating versatility.

• Language: Excellent communication and presentation skills in English, crucial for stakeholder interactions and articulating creative concepts.

Preferred Skills:

• Real-time Visualization: Experience with Unreal Engine for interactive storytelling or real-time rendering applications.

• 3D Asset Optimization: Ability to optimize CAD files (e.g., STEP, IGES) for use in 3D animation pipelines.

• Emerging Technologies: Familiarity with advanced rendering techniques like Gaussian Splatting or Neural Radiance Fields (NeRFs) for environment creation.

📝 Enhancement Note: The "Must Haves" emphasize a blend of technical software expertise with a critical generalist mindset, crucial for a fast-paced, multi-faceted creative role. The emphasis on a professional motion reel and static design examples is key for evaluating candidates. The "Nice to Haves" point towards an interest in cutting-edge visualization technologies, aligning with ICEYE's focus on advanced satellite imaging.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Motion Reel (Max 90s): A curated selection of the candidate's best motion design work, highlighting narrative storytelling, technical visualization, and brand integration. Must demonstrate proficiency in 3D animation and video production.

• Static Brand/Graphic Design Examples: A few select pieces showcasing expertise in areas such as brand identity evolution, digital ads, event graphics, or presentation design, proving versatility beyond motion.

• Process Demonstration: Implicitly, the portfolio should convey the candidate's approach to problem-solving, workflow, and execution within the design process.

Process Documentation:

• Workflow Design: Candidates are expected to have experience in defining and executing design workflows, particularly for video and 3D projects, from brief to final delivery.

• Creative Execution: The portfolio should reflect the application of design principles and technical skills to achieve specific project objectives, showing an understanding of the creative execution phase.

• Brand Guideline Adherence/Creation: Demonstrated ability to work within existing brand guidelines or contribute to their development, especially for motion elements.

📝 Enhancement Note: The portfolio requirements are specific, demanding both a strong motion reel and static design examples. This suggests the hiring team wants to assess not only technical motion skills but also the candidate's ability to contribute broadly to brand efforts, aligning with the "multihyphenate" description. The emphasis on "AI-First production efficiencies" might also be something candidates can highlight in their process descriptions.

💵 Compensation & Benefits

Salary Range: €4200 - €4600 per month (gross), dependent on experience and individual negotiation. This translates to approximately €50,400 - €55,200 annually.

Benefits:

• Professional Development: Opportunities to enhance skills and knowledge relevant to the role and industry.

• Training Opportunities: Access to formal training programs and resources to foster continuous learning and career growth.

• Health and Wellbeing Support: Comprehensive support designed to promote the overall health and wellbeing of employees.

• Hybrid Work Model: Flexibility to balance remote work with in-office collaboration.

Working Hours: While not explicitly stated, the standard full-time employment in Finland typically involves a 40-hour work week. The hybrid model suggests a structured schedule with flexibility.

📝 Enhancement Note: The salary range provided is for Espoo, Finland. Based on cost of living and industry benchmarks for a Brand Designer with 2-5 years of experience in a tech/aerospace company in Finland, this range appears competitive. Research for similar roles in Helsinki/Espoo would confirm this. The benefits are described generally but highlight a commitment to employee growth and well-being.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aerospace & Defense / Technology (Satellite Intelligence, Earth Observation). ICEYE operates at the forefront of synthetic aperture radar (SAR) technology, providing persistent monitoring capabilities from space. This industry demands precision, innovation, and reliability.

Company Size: Over 1000 employees globally, indicating a scale-up environment with significant resources but still maintaining agility.

Founded: Founded and headquartered in Finland. The company's history is rooted in developing advanced satellite constellations, emphasizing technological leadership and innovation.

Team Structure:

• Department: Brand & Design.

• Reporting: Reports to the Head of Brand & Design.

• Collaboration: Works closely with Data & Visual Specialists. Expected to collaborate broadly across marketing, sales, and potentially engineering teams given the nature of the product. The role is described as cross-disciplinary, suggesting integration with various functions.

Methodology:

• Data-Driven Storytelling: Emphasis on transforming complex data (GIS, SAR) into understandable narratives through motion graphics.

• AI-First Efficiency: Proactive adoption of AI tools to optimize creative workflows and production processes.

• Agile & Iterative: Likely operates in a fast-paced, iterative manner common in scale-ups, requiring adaptability and responsiveness.

• Brand Consistency: A strong focus on maintaining and evolving a cohesive brand identity across all visual touchpoints.

Company Website: https://www.iceye.com/

📝 Enhancement Note: ICEYE's industry is highly specialized and technically demanding. The company culture, as described by its values, emphasizes ambitious goals, continuous learning, teamwork, and a positive, fun work environment. This blend of high-stakes industry and supportive culture is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level creative professional, likely a "Mid-Level" designer. It requires independent execution of core responsibilities and a degree of leadership in specific project areas (e.g., owning video production, defining motion guidelines). It's beyond an entry-level role, expecting at least 2 years of professional experience and the ability to contribute meaningfully.

Reporting Structure: Reports directly to the Head of Brand & Design. This implies direct mentorship and feedback opportunities from a senior design leader.

Operations Impact: The role has a direct impact on ICEYE's brand perception, marketing effectiveness, and sales enablement. High-quality motion graphics and video content are crucial for communicating the value of complex technology like SAR satellite intelligence to a diverse audience (governments, defense, insurance, environmental monitoring). The designer's work will influence how ICEYE is understood and perceived globally.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in 3D visualization, cinematic storytelling, and advanced motion graphics techniques within the aerospace domain.

• Skill Expansion: Potential to grow into roles with broader creative direction, project management, or even leadership within the design team, especially by mastering AI-augmented workflows and emerging visualization technologies.

• Cross-Functional Exposure: Working with data specialists and potentially product teams can lead to a deeper understanding of ICEYE's core technology, opening doors for more integrated creative roles.

• Leadership in Brand Standards: Taking ownership of motion brand guidelines positions the individual as a subject matter expert and key contributor to brand consistency.

📝 Enhancement Note: The career path for a designer in a company like ICEYE can be quite unique, blending creative execution with technical understanding. Growth may involve becoming a specialist in a niche area of visual communication for complex industries or moving into a more strategic brand management role.

🌐 Work Environment

Office Type: Hybrid work model, requiring 3 days per week onsite in Espoo, Finland. This suggests a balance between focused individual work at home and collaborative, team-oriented work in the office.

Office Location(s): Espoo, Uusimaa, Finland. This is a major hub for technology and innovation in Finland, offering a professional and accessible work environment.

Workspace Context:

• Collaborative Environment: The hybrid model is designed to foster collaboration, team building, and spontaneous idea exchange during onsite days.

• Technology & Tools: Employees will have access to professional-grade design software and hardware necessary for advanced motion graphics and 3D work, likely including high-performance workstations.

• Team Interaction: Onsite days will provide opportunities for direct interaction with the Head of Brand & Design, fellow designers, data specialists, and potentially other cross-functional team members.

Work Schedule: A standard full-time schedule is implied, with flexibility offered by the hybrid model. The nature of creative production may sometimes require flexibility to meet project deadlines.

📝 Enhancement Note: The hybrid model is a key aspect, indicating a company that values both flexibility and in-person collaboration. For a creative role, the office environment likely provides access to specific hardware, collaborative spaces, and direct team interaction that can be crucial for brainstorming and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• TA Screen (30 mins): Initial screening by a Talent Acquisition specialist to assess basic qualifications, cultural fit, and alignment with the role's core requirements.

• HM + Colleague Screening (60 mins): An interview with the Hiring Manager (Head of Brand & Design) and a peer designer to delve deeper into technical skills, creative process, and collaborative capabilities. Portfolio review will likely be a key component here.

• Stakeholder Screening (45 mins): An interview with a broader stakeholder, potentially from marketing, sales, or a technical team, to assess how the candidate's work aligns with business objectives and cross-functional needs.

• Final Call with CMO (30 mins): A concluding interview with the Chief Marketing Officer to discuss strategic vision, brand alignment, and overall cultural fit at a leadership level.

Portfolio Review Tips:

• Curate Strategically: Select motion pieces that best demonstrate the required skills: 3D storytelling, cinematic quality, technical data visualization, and brand integration. Ensure the reel is concise (max 90s) and impactful.

• Showcase Versatility: Include the requested static design examples to prove your ability to contribute across different design mediums.

• Articulate Your Process: Be prepared to walk through 1-2 key projects in detail, explaining your thought process, problem-solving approach, software choices, and how you achieved the final outcome. Highlight any use of AI or efficiency improvements.

• Highlight Impact: For each project, aim to explain the objective and the outcome or impact, even if anecdotal. For static designs, link them to brand identity or campaign goals.

Challenge Preparation:

• Motion Design Task: While not explicitly stated as a take-home or live challenge, be prepared for potential questions or exercises related to problem-solving motion graphics for a specific scenario (e.g., visualizing a satellite orbit, explaining a data point).

• 3D Workflow Questions: Anticipate questions about your 3D pipeline, optimization techniques, and familiarity with software like Cinema 4D/Blender.

• AI Integration: Be ready to discuss how you might leverage Generative AI in the creative process for a role like this, demonstrating an understanding of its potential and limitations.

📝 Enhancement Note: The interview process is multi-stage, involving various levels of stakeholders. The portfolio review is central, requiring candidates to not only showcase their work but also articulate their creative process and strategic thinking. Preparing specific examples of how you've translated technical data into compelling visuals will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Motion Graphics: Adobe After Effects (Expert), Adobe Premiere Pro (Expert).

• 3D Software: Cinema 4D or Blender (Professional-grade skills).

• Design & Collaboration: Figma (Proficient).

Analytics & Reporting: While not explicitly listed for this role, the candidate will likely interact with analytics related to video performance and campaign effectiveness. Understanding how to interpret data to inform creative decisions could be beneficial.

CRM & Automation: Not directly applicable to this role, but awareness of how marketing assets are used within CRM or marketing automation platforms might be a plus.

Emerging Technologies:

• Generative AI: For storyboard expansion, automated rotoscoping, asset generation.

• Real-time Visualization: Unreal Engine (preferred).

• Advanced Rendering: Gaussian Splatting, NeRFs (nice to have).

• 3D File Formats: STEP, IGES (for optimization).

📝 Enhancement Note: The technical stack is clearly defined, with a strong emphasis on industry-standard motion graphics software and at least one professional 3D package. Proficiency in Figma is also a requirement, highlighting its role in modern design workflows and handoffs. The mention of AI tools indicates a forward-looking approach to creative production.

👥 Team Culture & Values

Operations Values:

• Make the Impossible Possible: Embrace ambitious goals and a problem-solving mindset, demonstrating grit and optimism even when faced with complex technical or creative challenges.

• Be Curious: Actively seek to understand the "why" behind design requests and the underlying technology (SAR, GIS), fostering critical thinking and deep exploration.

• See the Big Picture: Understand how design contributes to broader company objectives, marketing strategies, and stakeholder needs, considering the impact of creative work across the organization.

• Drive Effective Teamwork: Contribute to a psychologically safe environment, actively seeking and valuing diverse perspectives, and fostering inclusive team interactions.

• Act as One Team: Collaborate seamlessly, ensuring tasks are appropriately assigned and executed, and remain agile as priorities shift within the fast-paced scale-up environment.

• Have Fun: Maintain a positive attitude, celebrate progress, take pride in high-quality output, and contribute to an enjoyable work atmosphere.

Collaboration Style:

• Cross-Functional Integration: Expected to work closely with Data & Visual Specialists and potentially other departments, requiring clear communication and the ability to translate technical concepts into visual language.

• Feedback Exchange: A culture that encourages open feedback, both giving and receiving, to refine creative work and improve processes.

• Knowledge Sharing: Likely involves sharing best practices, new techniques, and insights, particularly regarding motion design, 3D rendering, and AI tools.

📝 Enhancement Note: The company's values are clearly articulated and provide a strong framework for understanding the expected behavior and mindset. The emphasis on "making the impossible possible" and "seeing the big picture" is particularly relevant for a role that bridges highly technical content with creative communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complex Data: The primary challenge is to effectively visualize and communicate sophisticated technical data (SAR, GIS) and abstract concepts (satellite orbits, aerospace hardware) in a clear, engaging, and brand-aligned manner.

• Balancing Specialization and Generalization: While strong in motion/video, the role requires contributing to static design tasks, demanding adaptability and maintaining high standards across different mediums.

• AI Integration & Workflow Optimization: Staying ahead of the curve by effectively integrating emerging AI tools into existing workflows to boost efficiency without compromising quality or originality.

• Pace of a Scale-Up: Working in a fast-growing company means adapting to evolving priorities, rapid project cycles, and potential ambiguity, requiring agility and resilience.

Learning & Development Opportunities:

• Advanced Technical Skills: Deepen expertise in 3D animation, real-time rendering (Unreal Engine), and emerging visualization technologies (Gaussian Splatting, NeRFs).

• Industry-Specific Knowledge: Gain profound understanding of satellite technology, Earth observation data, and the defense/intelligence sectors, which can inform more impactful creative work.

• AI in Creative Production: Become a leader in leveraging AI for creative efficiency, potentially developing new workflows and best practices for ICEYE.

• Brand Strategy: Develop a deeper understanding of brand management and strategic communication within a global technology company.

📝 Enhancement Note: The challenges are tied to the unique nature of ICEYE's business and the dynamic environment of a scale-up. Growth opportunities are abundant for a designer willing to embrace new technologies and deepen their understanding of the company's core mission.

💡 Interview Preparation

Strategy Questions:

• Creative Process & Problem Solving: "Describe a time you had to visualize highly technical or abstract data. How did you approach it, what tools did you use, and what was the outcome?" Be ready to discuss your process for transforming complex information into compelling visual stories.

• Collaboration & Stakeholder Management: "How do you handle feedback on your creative work, especially from stakeholders who may not have a design background?" Prepare examples of how you've collaborated with technical teams or managed differing opinions on creative direction.

• Adaptability & Generalization: "This role requires contributing to both motion and static design. Can you walk us through a project where you had to pivot between different design tasks or mediums?" Be ready to showcase your versatility and willingness to take on diverse challenges.

Company & Culture Questions:

• Brand Understanding: "Based on our website and your understanding of our mission, how would you approach creating motion graphics that represent ICEYE's brand and technological leadership?" Research ICEYE's mission, values, and existing visual identity thoroughly.

• Team Dynamics: "How do you contribute to a positive and productive team environment, especially in a hybrid setting?" Be prepared to discuss your collaborative style and how you align with ICEYE's values.

• AI in Design: "What are your thoughts on using Generative AI in motion design workflows, and how might you implement it at ICEYE?" Demonstrate an understanding of AI's potential and your proactive approach to adopting new technologies.

Portfolio Presentation Strategy:

• Narrative Flow: Structure your portfolio presentation around a story for each project. Start with the objective/problem, detail your creative process and solutions, and conclude with the outcome or impact.

• Highlighting Key Skills: For each selected piece, explicitly point out how it demonstrates your expertise in motion graphics, 3D, data visualization, brand consistency, or AI utilization.

• Technical Details: Be ready to discuss the specific software, techniques, and workflows used. For 3D, be prepared to talk about optimization and rendering.

• Conciseness and Clarity: Practice your presentation to ensure it fits within allocated time slots and is easy for various stakeholders to understand. Avoid overly technical jargon unless the interviewer prompts for it.

📝 Enhancement Note: The interview process emphasizes both technical proficiency and strategic thinking. Candidates should be prepared to discuss their approach to problem-solving, collaboration, and how they integrate new technologies like AI into their creative workflow, all while demonstrating alignment with ICEYE's mission and values.

📌 Application Steps

To apply for this Brand Designer (Motion & Video) position at ICEYE:

• Submit your application through the provided link on Ashby. Ensure your application is complete and includes all requested materials.

• Portfolio Customization: Tailor your resume and cover letter to highlight your experience in motion design, 3D visualization, and graphic design, specifically mentioning expertise in Adobe After Effects, Premiere Pro, Cinema 4D/Blender, and Figma. Emphasize your 2+ years of professional experience and your generalist mindset.

• Resume Optimization: Clearly articulate achievements and responsibilities using keywords from the job description such as "3D Narrative," "Cinematic Storytelling," "High-Impact Video Production," "Brand Identity Evolution," and "AI-Augmented Workflow." Quantify achievements where possible.

• Portfolio Walkthrough Practice: Prepare to present your motion reel (max 90s) and static design examples. Practice articulating your design process, problem-solving strategies, and the impact of your work for each project. Be ready to discuss your use of AI tools.

• Company & Industry Research: Thoroughly research ICEYE's mission, products (SAR satellites, Earth observation), target markets, and company values. Understand how your design skills can contribute to communicating complex technical information and reinforcing their brand as a leader in sovereign intelligence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.