Brand Designer (Motion & Video)

📍 Job Overview

Job Title: Brand Designer (Motion & Video)

Company: ICEYE

Location: Espoo, Uusimaa, Finland

Job Type: FULL_TIME

Category: Brand & Design / Marketing Operations

Date Posted: 2026-08-18

Experience Level: 2-5 Years

Remote Status: Hybrid (3 days onsite)

🚀 Role Summary

• This role is focused on applying and evolving a strong visual identity across all company touchpoints, with a significant emphasis on brand consistency in print, digital, and event collateral.

• The Brand Designer will be responsible for creating high-volume, high-visibility outputs such as presentations, documents, and event graphics, while also developing brand systems and templates for wider company use.

• A key aspect of the role involves hands-on production, working directly with printers and external partners, and owning design projects from concept to completion.

• While motion and video skills are a plus, the core of this position is grounded in fundamental graphic design principles, typography, layout, and brand application.

📝 Enhancement Note: While the job title includes "Motion & Video," the description explicitly states these are secondary to core brand and graphic design skills. The role is positioned within a small, high-output team that requires a generalist mindset with a strong emphasis on foundational design craft, print production, and template development for broader organizational use. This suggests a need for strong operational design thinking to scale brand application efficiently.

📈 Primary Responsibilities

• Brand Identity Application & Evolution: Consistently apply and evolve the ICEYE brand identity across all visual touchpoints, ensuring high standards of typography, layout, color, and imagery as the company expands into new markets.

• Presentation & Document Design: Design compelling and clear presentations and documents, which are identified as high-volume and high-visibility outputs, and create user-friendly templates for internal stakeholders.

• Event & Exhibition Graphics Production: Develop and produce graphics for a demanding international events calendar, including booth design, signage, large-format print, merchandise, and giveaways.

• Print & Production Management: Prepare artwork to specific requirements, manage relationships with printers and production partners, and oversee the end-to-end production process for various collateral, from small leave-behinds to large wall graphics.

• Digital & Social Media Asset Creation: Design campaign assets, social media visuals, digital advertisements, and other web graphics to support marketing and communication efforts.

• Brand Systems & Templating: Extend and refine the existing collateral system to create templated, unified, and increasingly self-service design resources for the wider business, enhancing brand consistency and efficiency.

• AI-Augmented Workflow Integration: Utilize generative AI tools and agentic workflows to accelerate production processes, build repeatable templates, and scale design output beyond the immediate design team's capacity.

📝 Enhancement Note: The primary responsibilities highlight a blend of creative execution and operational efficiency. The emphasis on "building systems and templates" and "AI-augmented workflow" indicates a strategic approach to scaling brand application, which is a critical function within operations-focused design roles. This means candidates should be prepared to discuss not just design execution but also how they streamline processes and leverage technology for broader impact.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design, visual communications, or a related field is implied.

Experience: Minimum of 2 years of professional experience in a brand or graphic design role, with a proven track record of applying and evolving visual identities.

Required Skills:

• Portfolio Excellence: A portfolio predominantly showcasing brand and graphic design work, including identity projects, layout design, typography, print design, and presentation design. This will be the primary evaluation criterion.

• Typography & Layout Craft: A demonstrably strong and refined eye for typography and layout principles.

• Presentation Design Proficiency: Ability to create clear, credible, and visually appealing presentations for complex information, often under tight deadlines.

• Print Production Literacy: Comfort and confidence in understanding print specifications (bleed, color modes, stock, finishing) and in briefing and reviewing proofs with external print vendors.

• Figma Expertise: Native proficiency and advanced skills in Figma for design and prototyping.

• Adobe Creative Suite Mastery: Professional-grade skills across Adobe InDesign, Illustrator, and Photoshop.

• Partner Collaboration: Experience in briefing, managing, and reviewing work from external agencies, studios, and production vendors.

• Generalist Mindset & Adaptability: A "get-stuck-in" attitude, thriving in a fast-paced environment and willingness to contribute across various design tasks and mediums.

• English Language Proficiency: Excellent communication, presentation, and interpersonal skills in English.

Preferred Skills:

• Motion Graphics: Proficiency in Adobe After Effects for creating social media cutdowns, event loops, and product animations.

• Video Editing: Experience with Adobe Premiere Pro for video production and editing.

• 3D Design: Familiarity with Cinema 4D or Blender, with the ability to work with CAD files (STEP, IGES) for hardware visualization.

• Data Visualization: Skill in translating complex data (e.g., GIS, SAR data) into clear and well-designed graphics.

• Brand Asset Management Systems: Experience with platforms like Frontify or similar DAM solutions.

• Additional European Languages: Fluency in other European languages, beneficial due to the company's growing international presence.

📝 Enhancement Note: The "Must haves" strongly emphasize practical, execution-focused skills relevant to operations. The emphasis on Figma, Adobe Suite, print production, and partner management points to a need for efficient workflow management and a proactive approach to design execution. The "Nice to haves" indicate a desire for candidates who can contribute to more advanced visual communication needs, potentially supporting GTM initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Case Studies: Showcase projects where you've applied, evolved, or established a brand identity, detailing the strategic thinking behind the design decisions.

• Presentation Design Examples: Include examples of complex presentations you've designed, highlighting clarity, visual hierarchy, and ability to convey information effectively.

• Print Production Examples: Demonstrate experience with print collateral, including final outputs and any relevant details about production challenges or processes managed.

• System & Template Design: If possible, include examples or descriptions of systems, templates, or brand guidelines you've developed to ensure consistency and facilitate self-service for others.

• Process Documentation: Be prepared to discuss your design process, from brief to final delivery, including how you manage feedback, collaborate with stakeholders, and work with production partners.

Process Documentation:

• Workflow Design: Be ready to articulate your typical design workflow, especially for high-volume tasks like presentation decks or event graphics.

• Production Management: Demonstrate an understanding of managing print production, including briefing vendors, reviewing proofs, and ensuring quality control.

• System Implementation: Discuss how you would approach building and implementing design templates and systems to support broader organizational design needs.

📝 Enhancement Note: Given the emphasis on a "hands-on production role" and "owning work end to end," the portfolio should heavily feature execution-level work. The requirement to build "systems and templates" suggests a need for candidates to demonstrate not just design skills but also an understanding of scalable design solutions, akin to operational efficiency in a creative context.

💵 Compensation & Benefits

Salary Range: €4200-€4600 per month (gross), dependent on experience.

Benefits:

• Support for health and wellbeing.

• Continuous professional development and training opportunities.

• Culture that prioritizes collaboration and ownership.

• Opportunities for growth within a global scale-up.

• Offerings vary by location and are subject to ongoing improvement based on employee feedback.

Working Hours: Standard 40 hours per week, with a hybrid work model requiring 3 days onsite in Espoo.

📝 Enhancement Note: The provided salary range is specific and monthly. For candidates outside Finland, this should be converted to annual figures and compared against local market rates for similar roles, considering the cost of living in Espoo. The "Benefits" section is intentionally broad; candidates should inquire about specific offerings during the interview process.

🎯 Team & Company Context

🏢 Company Culture

Industry: Space Technology / Sovereign Intelligence / Earth Observation. ICEYE is a leader in providing persistent monitoring capabilities from space using Synthetic Aperture Radar (SAR) technology.

Company Size: Over 1000 employees globally. This indicates a scale-up environment with established processes but still retaining agility.

Founded: Founded and headquartered in Finland. The company has a global presence with operations across Europe, North America, the Middle East, and Asia-Pacific.

Team Structure:

• Department: Brand & Design.

• Reporting: Reports to the Head of Brand & Design. This implies a direct reporting line within a dedicated creative function.

• Team Dynamics: The role is described as being part of a "small team with a heavy output," suggesting close collaboration, shared workload, and potentially a fast-paced, results-oriented environment.

• Cross-functional Collaboration: The role involves working with printers, production partners, external studios, and colleagues across the business who will use the templates and collateral.

Methodology:

• Data-Driven Design: While not explicitly stated for this role, the company's core business (SAR satellite data for intelligence) implies a strong emphasis on data accuracy and clarity in communication.

• Process Optimization: The need to build "systems and templates" and use "AI-augmented workflow" points to a focus on improving design efficiency and scalability.

• Agile Operations: As a global scale-up, ICEYE likely embraces agile methodologies, which translates to adaptability and responsiveness in project execution.

Company Website: https://www.iceye.com/

📝 Enhancement Note: ICEYE's industry is highly technical and data-centric. The Brand Designer's role is crucial in translating complex technical capabilities into accessible and compelling visual narratives for diverse audiences (defense, environmental, insurance, etc.). This requires an understanding of how design supports business objectives in a high-stakes industry.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a hands-on Brand Designer with 2+ years of experience. It's an execution-focused role within the Brand & Design department, contributing to the operationalization of brand guidelines and marketing collateral.

Reporting Structure: Direct reporting to the Head of Brand & Design, indicating a clear line of management and mentorship within the design function.

Operations Impact: The Brand Designer's impact is significant in maintaining brand consistency across all touchpoints, which is critical for a company operating in a competitive, global market. Their work directly supports sales enablement (presentations, event graphics), marketing campaigns, and overall corporate communications, contributing to brand perception and market positioning.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in areas like advanced presentation design, print production, or potentially grow into motion graphics and 3D if the "nice to have" skills are developed.

• Process Improvement Leadership: Potential to lead initiatives in building and optimizing brand systems, templates, and workflows, including leveraging AI tools for design efficiency.

• Cross-functional Exposure: Gaining deeper understanding of various business functions (sales, marketing, defense, environmental monitoring) through design projects, which can broaden strategic perspective.

• Leadership Potential: With demonstrated success and initiative, potential to grow into a senior designer role or a design lead position overseeing specific projects or areas.

📝 Enhancement Note: The role offers a strong foundation in operationalizing brand strategy. Growth opportunities lie in not just creative execution but also in process optimization and strategic application of design principles to support business objectives at scale.

🌐 Work Environment

Office Type: Hybrid work model, requiring 3 days a week onsite at the Espoo office. This suggests a balance between focused individual work and collaborative team interaction.

Office Location(s): Espoo, Uusimaa, Finland. This location is part of a tech-centric region in Finland.

Workspace Context:

• Collaborative Environment: The hybrid model and team structure encourage collaboration with colleagues in the Brand & Design team and potentially other departments.

• Tools & Technology: Access to necessary design software (Figma, Adobe Creative Suite) and potentially AI tools. The company's focus on technology implies a modern and well-equipped workspace.

• Team Interaction: Opportunities to work closely with the Head of Brand & Design and other team members on a daily basis during onsite days.

Work Schedule: Standard full-time working hours, expected to be around 40 hours per week. The hybrid nature offers some flexibility in how the week is structured, but onsite presence is mandatory for 3 days.

📝 Enhancement Note: The hybrid nature of the role requires individuals to be self-motivated and productive both independently and collaboratively. Onsite days are crucial for team cohesion, brainstorming, and direct feedback, which are vital in a hands-on design role.

📄 Application & Portfolio Review Process

Interview Process:

• TA Screen (30 mins): Initial screening by a Talent Acquisition specialist to assess basic qualifications, interest, and cultural fit.

• HM + Colleague Screening (60 mins): Interview with the Hiring Manager (Head of Brand & Design) and potentially another team member. Focus will be on design skills, portfolio review, and team dynamics.

• Stakeholder Screening (45 mins): Interview with key stakeholders from departments that heavily utilize design services (e.g., Marketing, Sales, Product). This assesses collaboration skills and understanding of business needs.

• Final Call with CMO (30 mins): A final conversation with the Chief Marketing Officer to discuss broader brand strategy, company vision, and final alignment.

Portfolio Review Tips:

• Highlight Core Competencies: Ensure your portfolio prominently features strong examples of typography, layout, brand identity application, presentation design, and print collateral.

• Showcase Process: For key projects, briefly explain your design process, the problem you were solving, and your strategic approach.

• Quantify Impact (if possible): If you have examples of how your designs improved engagement, efficiency, or brand perception, mention them.

• Demonstrate Production Understanding: Include examples that show your awareness of print specifications and production considerations.

• Tailor to ICEYE: Briefly explain why your skills and experience are a strong fit for ICEYE's mission and industry.

Challenge Preparation:

• While not explicitly mentioned, be prepared for potential design exercises or discussions around problem-solving specific to ICEYE's brand and business needs during the HM or Stakeholder screenings.

• Think about how you would approach designing a presentation slide for a complex SAR satellite capability or creating event graphics for an international trade show.

📝 Enhancement Note: The interview process is structured and involves multiple touchpoints. The emphasis on portfolio review and stakeholder interviews suggests that demonstrating both strong design craft and effective collaboration/communication skills will be critical.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for UI/UX design, prototyping, and collaborative design workflows. Expected to be used for template creation and asset design.

• Adobe Creative Suite:

  • InDesign: Critical for layout, print design, and document creation (presentations, brochures).
  • Illustrator: For vector graphics, logos, and complex illustrations.
  • Photoshop: For image editing, manipulation, and digital asset creation.

Motion & Video (Preferred):

• Adobe After Effects: For motion graphics and animation.

• Adobe Premiere Pro: For video editing.

3D Design (Preferred):

• Cinema 4D or Blender: For 3D modeling and rendering.

Brand Asset Management (Preferred):

• Frontify or similar: For managing brand assets and guidelines.

AI Tools:

• Mentioned as part of the workflow, suggesting familiarity with generative AI tools for design assistance, ideation, or asset creation.

CRM & Automation: Not directly relevant to this role, but understanding how design assets integrate into marketing automation platforms or CRM systems could be a plus.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is non-negotiable. Experience with AI-augmented design workflows is a growing requirement in creative operations, so candidates should be ready to discuss their knowledge and application of these tools.

👥 Team Culture & Values

Operations Values: ICEYE's core values are deeply integrated into their culture and should guide a candidate's approach to this role:

• Make the impossible possible: Demonstrating grit, optimism, and ownership, especially when facing design challenges or tight deadlines.

• Be curious: Proactively seeking to understand ICEYE's technology, business, and audience to inform design decisions. Asking clarifying questions about briefs and brand evolution.

• See the big picture: Understanding how design work fits into broader company objectives and considering its impact on different departments and stakeholders.

• Drive effective teamwork: Creating a positive and inclusive environment, being open to feedback, and contributing to a psychologically safe team space.

• Act as one team: Collaborating effectively, taking ownership of tasks, and remaining agile as priorities shift.

• Have fun: Bringing enthusiasm and pride to the work, celebrating successes, and contributing to a positive team atmosphere.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, sales, and potentially product teams to ensure design meets business needs.

• Feedback Exchange: Openness to receiving and giving constructive feedback within the design team and with external partners.

• Knowledge Sharing: Contributing to the team's collective knowledge, especially regarding best practices in design, production, and new technologies like AI.

📝 Enhancement Note: The company's values are strongly emphasized. Candidates should be prepared to articulate how their work style and approach align with these values, particularly "Make the impossible possible" (problem-solving), "Be curious" (understanding the technical nature of ICEYE), and "Drive effective teamwork" (collaboration in a hybrid setup).

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing High Output with Quality: Managing a high volume of design requests (presentations, event graphics) while maintaining brand integrity and high design standards.

• Translating Technical Complexity: Effectively visualizing and communicating complex space technology and data (SAR) for diverse audiences.

• Hybrid Work Environment: Maintaining strong team cohesion and productivity in a hybrid model, ensuring seamless collaboration.

• Evolving Brand Identity: Applying and evolving a brand identity for a rapidly growing company in a dynamic industry.

• Leveraging New Technologies: Integrating AI tools effectively into a traditional design workflow to enhance efficiency without compromising creativity or brand.

Learning & Development Opportunities:

• Deep Dive into Space Technology: Gaining in-depth knowledge of SAR technology, Earth observation, and defense/intelligence applications, which can inform more impactful design.

• Advanced Design Skills: Opportunities to develop skills in motion graphics, 3D visualization, or data visualization, expanding the designer's toolkit.

• Process & Workflow Optimization: Leading or contributing to initiatives that streamline design operations, template management, and the adoption of new design technologies.

• Cross-functional Understanding: Developing a broader business acumen by working on projects for various departments.

📝 Enhancement Note: Candidates should anticipate challenges related to operationalizing design at scale in a technical environment. Growth opportunities are tied to both expanding creative skills and contributing to the operational efficiency of the design function.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a presentation deck for a new SAR satellite capability aimed at defense intelligence clients?" (Focus on clarity, credibility, and impact).

• "Describe a time you had to manage a high volume of design requests. How did you prioritize and ensure brand consistency?" (Focus on operational efficiency and process).

• "How would you evolve the ICEYE brand identity for a new regional market or product line?" (Focus on strategic thinking and brand guardianship).

• "Walk us through your process for preparing artwork for a large-format print installation at an international event." (Focus on print production knowledge and project management). Company & Culture Questions:

• "How do you see your design skills contributing to ICEYE's mission of 'making the impossible possible'?" (Aligning personal values with company values).

• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration?" (Assessing adaptability and teamwork).

• "What are your thoughts on using AI in the design process? How might you leverage it at ICEYE?" (Assessing forward-thinking and technical curiosity).

• "How do you stay updated on design trends and technologies relevant to a tech-focused company like ICEYE?" (Assessing continuous learning). Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as mini case studies. Start with the challenge, explain your approach, showcase the solution, and, if possible, highlight the outcome.

• Focus on Fundamentals: Emphasize your mastery of typography, layout, color, and visual hierarchy, as these are core requirements.

• Demonstrate Production Savvy: Be ready to discuss the technical aspects of print production or digital asset delivery for your showcased work.

• Showcase Templating/System Thinking: If you have examples of templates or systems you've built, clearly articulate their purpose and benefit.

• Conciseness: Be prepared to present your work efficiently, respecting the time allocated for each interview stage.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also operational thinking, process management, and an understanding of ICEYE's unique industry and ambitious culture.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Ensure your portfolio clearly highlights your strengths in brand identity, typography, layout, presentation design, and print production. Tailor the selection to showcase relevant experience for ICEYE's industry.

• Resume Optimization: Update your resume to emphasize your 2+ years of professional experience, specific design tool proficiency (Figma, Adobe Suite), and any experience with motion graphics, 3D, or AI tools. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, portfolio projects, and how your skills align with ICEYE's values and the role's responsibilities. Be ready to discuss your approach to operationalizing brand and managing production.

• Company Research: Familiarize yourself with ICEYE's mission, technology (SAR satellites), and target markets. Understand their current visual branding and identify areas where your skills can add value.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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