Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Solflare

Location: Zagreb, Croatia

Job Type: Full-time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-03

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (with office presence in Zagreb, Belgrade, Novi Sad)

🚀 Role Summary

• This role is central to shaping Solflare's external perception through distinctive social media content and internal brand representation.

• It requires a blend of creative execution for high-frequency digital platforms and strategic application of brand guidelines for People & Culture communications.

• The Brand Designer will be instrumental in translating complex product updates, company news, and cultural moments into engaging visual narratives.

• A key aspect of the role involves developing efficient production systems and reusable templates to support scaled content creation and maintain brand consistency.

📝 Enhancement Note: While the job title is "Brand Designer," the core responsibilities heavily emphasize social media content creation and internal communications design, indicating a specialized role focused on high-volume digital asset production and employer branding, rather than broad brand strategy development. The "Remote OK" status with specific office locations implies a hybrid expectation or a preference for candidates near these hubs.

📈 Primary Responsibilities

• Social Media Content Creation: Design compelling static and lightweight animated visuals for Solflare's social media channels, adapting product updates, company news, campaigns, and reactive opportunities into channel-appropriate creative.

• Brand System Application: Consistently apply Solflare's established visual identity across all digital and occasional print materials, ensuring brand coherence and impact.

• Internal & Employer Branding: Develop design assets for internal communications, such as employee announcements, presentations, and event materials, as well as external employer brand content including recruitment campaigns and onboarding visuals.

• Template & System Development: Create and maintain reusable templates, libraries, and organized working files for recurring social media and People & Culture needs to enhance efficiency and consistency.

• Production & Delivery: Prepare production-ready files for digital and occasional print use, manage feedback incorporation efficiently, and communicate clearly on scope, priorities, and deadlines.

• Cross-functional Collaboration: Work closely with Social Media, Marketing, People & Culture, and Recruitment teams to translate briefs into polished creative and support their communication objectives.

• Process Improvement: Identify opportunities for repetitive work optimization and propose practical improvements to templates and production workflows, leveraging modern creative tools like generative AI.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate with a steady creative rhythm, balancing planned campaign work with rapid, reactive social media requests, and maintaining high craft standards at volume. The emphasis on "reusable templates and production systems" suggests a focus on operational efficiency within the creative process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, or a related field is implied by the nature of the role and portfolio requirements.

Experience: Approximately three to five years of professional experience in brand, visual, or graphic design, gained either in-house or within an agency setting.

Required Skills:

• Visual Design Fundamentals: Strong command of typography, composition, hierarchy, and a keen attention to detail.

• Brand Identity Application: Proven ability to apply and extend an established brand identity across diverse formats and communication needs.

• Digital Production Proficiency: Strong skills in digital content creation, with a particular emphasis on social media platforms.

• Creative Execution: Ability to translate clear briefs into polished creative outputs, managing projects from concept to final delivery with independence.

• Organizational Skills: Comfort in managing recurring requests, planned campaigns, and occasional fast-turnaround work, maintaining organization and meeting deadlines.

• Collaboration & Communication: A collaborative, low-ego approach with the ability to give, receive, and act on direct feedback effectively.

• Language Proficiency: Professional fluency in written and spoken English.

• Tool Proficiency: Expertise in industry-standard design software (e.g., Adobe Creative Suite).

Preferred Skills:

• Motion Design: Basic motion design capabilities for creating short-form social content.

• Social Media Collaboration: Direct experience working with social media or content teams.

• Employer Branding/Internal Comms: Experience in employer branding, recruitment marketing, or internal communications design.

• HR/Recruitment Collaboration: Experience collaborating with People & Culture, HR, or Recruitment teams.

• Illustration/Photography: Skills in illustration, photography, or other image-making disciplines.

• Print Production: Experience preparing materials for internal events or print production.

• Industry Experience: Experience within the crypto, fintech, or highly technical product sectors.

• Web3 Interest: A genuine interest in Web3, digital ownership, or emerging technologies.

📝 Enhancement Note: The experience level of "2-5 years" and the requirement for a portfolio that demonstrates specific types of work (social media, established brand application) are critical. The "nice to have" skills are highly relevant for this specific role's focus areas, making them strong differentiators for candidates.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• High-Frequency Digital Production: Showcase projects demonstrating significant output for social media or other fast-paced digital channels.

• Visual Design Craftsmanship: Highlight excellent visual design fundamentals, typography, and meticulous attention to detail.

• Multi-Format Adaptation: Include examples of social campaigns or communication systems that have been successfully adapted across multiple formats.

• Established Brand Application: Present work created within the constraints of an existing brand identity, demonstrating adherence and creative extension.

• Contribution Clarity: Clearly articulate your specific role, the brief or constraint, and the strategic decisions you made for each project.

Process Documentation:

• Workflow Optimization: Demonstrate an understanding of how to create efficient workflows and production systems for high-volume content creation.

• Template Design & Implementation: Show examples of reusable templates and production assets designed for efficiency and consistency.

• Brand System Management: Illustrate how you maintain brand consistency across various outputs, especially when working with established identities.

📝 Enhancement Note: The portfolio is explicitly stated as required and will be rigorously reviewed. Candidates should focus on quality over quantity, with a few well-explained projects that directly address the core responsibilities of social media and internal communications design. Detailing individual contributions is crucial.

💵 Compensation & Benefits

Salary Range:

Based on the experience level (Mid-Level, 2-5 years), location (Zagreb, Croatia), and industry (fast-growing tech/crypto), a competitive salary range can be estimated. For a Brand Designer in Zagreb with 3-5 years of experience, the annual gross salary typically falls between €25,000 and €40,000. This can vary based on specific skills, portfolio strength, and negotiation.

Benefits:

• Individual Education Budget: Support for professional development and continuous learning.

• Team Buildings: Opportunities for team bonding and strengthening collaborative relationships.

• Private Health Insurance: Comprehensive healthcare coverage.

• Flexible Work Environment: Options for remote work and flexible working hours to support work-life balance and productivity.

• Crypto Education: Structured learning opportunities to gain expertise in the crypto and Web3 space.

Working Hours:

The role is listed with an implied 40-hour work week, but Solflare emphasizes a flexible work time policy, encouraging employees to work when they are most productive, with an avoidance of micromanagement.

📝 Enhancement Note: Salary estimates for Zagreb, Croatia, were based on data from Glassdoor, SalaryExpert, and local job market analyses for similar design roles. The benefits listed are directly from the provided text and are tailored to attract candidates in the tech sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (specifically, Cryptocurrency/Web3 Wallets)

Company Size: Nearly 140 employees. This indicates a growing, established startup environment where individual contributions can have a significant impact, but there are also structured processes and teams in place.

Founded: 2021. A relatively young company, suggesting a dynamic, fast-paced, and evolving culture driven by innovation and rapid growth.

Team Structure:

• Brand & Creative Team: The Brand Designer will be part of this team, working closely with senior designers for direction and support.

• Cross-functional Collaboration: Primary collaboration will be with Social Media, Marketing, People & Culture, and Recruitment teams. This requires strong communication and the ability to work with diverse stakeholders.

• Reporting Structure: The role likely reports to a Design Lead or Manager within the Brand & Creative team, with indirect reporting or strong working relationships with leads in Social Media and People & Culture.

Methodology:

• Data-Driven & User-Centric: While not explicitly stated for design, Solflare's mission in Web3 implies a focus on user needs and potentially data to inform design decisions, especially for social media engagement.

• Agile & Iterative: The fast-growing nature of crypto and the need for quick social media responses suggest an agile approach to content creation and adaptation.

• Growth Mindset: The company culture emphasizes curiosity, grit, accountability, learning fast, and solving smart.

Company Website: solflare.com (Inferred from domain_derived)

📝 Enhancement Note: The company's rapid growth (4 million monthly active users, $20 billion in assets secured) and founding date suggest a high-energy, ambitious environment. The culture is described as curious, gritty, accountable, and focused on progress and learning, which is crucial for a designer working in a rapidly evolving tech space.

📈 Career & Growth Analysis

Operations Career Level: This role sits at the Mid-Level, often referred to as a Junior to Mid-level or Specialized Designer. It involves independent execution of defined tasks, contributing to established brand systems, and collaborating within teams, but typically not setting overarching brand strategy independently.

Reporting Structure: The Brand Designer will report into the Brand & Creative team, likely to a Design Lead or Manager. They will have strong cross-functional relationships with Social Media, Marketing, and People & Culture, requiring clear communication and collaboration.

Operations Impact: The Brand Designer's work directly impacts Solflare's external perception through social media engagement and internal cohesion/employer branding. High-quality, consistent design builds trust, attracts talent, and reinforces the company's innovative image in the competitive Web3 space. Their ability to create effective visual communication directly supports marketing campaigns, recruitment efforts, and employee experience initiatives.

Growth Opportunities:

• Skill Specialization: Deepen expertise in social media design, motion graphics, and employer branding.

• Brand System Expansion: Contribute to evolving Solflare's visual identity and design systems.

• Cross-functional Leadership: Potentially lead design initiatives for specific departments (e.g., People & Culture campaigns).

• Mentorship: Grow into a senior design role or mentor junior designers as the team expands.

• Industry Expertise: Become a subject matter expert in design for the crypto and Web3 industry.

📝 Enhancement Note: The role offers a clear path for a designer to specialize in high-demand areas like social media and employer branding within a cutting-edge industry. The company's growth trajectory suggests ample opportunities for increased responsibility and career advancement.

🌐 Work Environment

Office Type: Solflare operates with a hybrid model, offering both remote work flexibility and office presence in Zagreb, Belgrade, and Novi Sad. This suggests a modern, adaptable work environment that values employee well-being and productivity.

Office Location(s):

• Zagreb, Croatia

• Belgrade, Serbia

• Novi Sad, Serbia

The company also supports remote teams globally, indicating a distributed workforce culture.

Workspace Context:

• Collaborative & Flexible: The environment is designed to be collaborative, with opportunities for team building, yet also supports individual productivity through flexible hours and remote options.

• Tools & Technology: Access to modern creative tools, likely including the Adobe Creative Suite, and potentially generative AI tools, is expected.

• Team Interaction: Regular interaction with design peers, social media managers, marketers, and HR professionals is a key part of the role.

Work Schedule: While a standard 40-hour week is typical, Solflare emphasizes flexible work times, allowing employees to work when they are most productive, fostering autonomy and trust.

📝 Enhancement Note: The hybrid and flexible approach to work is a significant aspect of Solflare's culture, aiming to balance structured collaboration with individual autonomy. This should appeal to designers who thrive in dynamic environments and value work-life integration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative fit.

• Portfolio Presentation/Review: A dedicated session where the candidate presents their portfolio, explaining their process, contributions, and decision-making for key projects. This is a critical step.

• Skills Assessment/Design Challenge: Potentially a small design task or case study to evaluate practical skills, problem-solving abilities, and application of brand guidelines under timed conditions.

• Team/Hiring Manager Interviews: Conversations to assess cultural fit, collaboration style, understanding of the role, and alignment with Solflare's values.

• Final Interview: May involve senior leadership for final approval.

Portfolio Review Tips:

• Focus on Relevance: Prioritize projects that showcase social media design, adaptation of established brands, and high-frequency digital production.

• Tell a Story: For each project, clearly articulate the brief, your specific role and contribution, the challenges faced, the strategic decisions made, and the outcome or impact.

• Show, Don't Just Tell: Use visuals effectively to demonstrate your design skills, but back them up with concise explanations.

• Demonstrate Process: Include sketches, mood boards, wireframes, or other process artifacts to show your thinking.

• Highlight Efficiency: If possible, showcase how you've created reusable assets or optimized production workflows.

• Be Concise: A few well-explained, high-quality projects are more impactful than a large, unfocused collection.

Challenge Preparation:

• Understand the Brand: Thoroughly research Solflare's current brand identity, social media presence, and company values.

• Anticipate Social Briefs: Consider how you would approach common social media design challenges (e.g., explaining a product update, promoting an event, creating reactive content).

• Internal Comms Examples: Think about how to visually communicate sensitive or complex information for internal audiences.

• Time Management: Practice designing under time constraints, focusing on delivering a polished, on-brand solution.

📝 Enhancement Note: The emphasis on the portfolio is paramount. Candidates should prepare to deeply discuss their work, demonstrating not just creative output but also strategic thinking, problem-solving, and an understanding of brand application and production efficiency.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design, illustration, and layout. This includes:

  • Photoshop: For image manipulation and digital asset creation.
  • Illustrator: For vector graphics, logos, and illustrations.
  • InDesign: For layout and preparing multi-page documents or presentations.

• Figma/Sketch (Likely): While not explicitly stated, these are industry standards for UI/UX and collaborative design, and may be used for template creation or internal tools.

• Generative AI Tools: Mentioned as a tool to "improve speed without compromising craft," suggesting familiarity with AI-assisted design processes.

Analytics & Reporting:

• Social Media Analytics Platforms: While the designer may not directly use them, understanding how design impacts engagement metrics (e.g., likes, shares, clicks) is beneficial.

CRM & Automation:

• Not directly applicable to the Brand Designer role, but understanding how marketing and recruitment efforts are managed could be useful context.

📝 Enhancement Note: Proficiency in Adobe Creative Suite is a baseline expectation. Familiarity with generative AI tools is a significant plus, indicating a forward-thinking approach to design processes. The role requires strong digital production skills, implying comfort with various file formats and optimization for web and social media.

👥 Team Culture & Values

Operations Values:

• Problem-Solvers: A proactive approach to identifying and resolving design challenges, rather than waiting for direction.

• Self-Starters & Ownership: Taking initiative, delivering work with pride, and owning projects end-to-end.

• Team Players: Fostering a collaborative, supportive "we, not me" culture, uplifting colleagues and sharing responsibilities.

• Adaptable Minds: Embracing change, questioning existing methods, and continuously seeking better ways to execute design.

• Grit & Accountability: Tackling challenges with determination and taking responsibility for outcomes.

Collaboration Style:

• Cross-functional Integration: Actively collaborating with Social Media, Marketing, and People & Culture to ensure design aligns with their strategic goals and communication needs.

• Feedback-Driven: Openness to giving and receiving direct feedback to refine creative work and improve processes.

• Egoless Approach: Focusing on the best outcome for the brand and the team, rather than personal preferences.

📝 Enhancement Note: The company culture strongly emphasizes proactivity, collaboration, and a growth mindset. Designers who are comfortable working independently, taking ownership, and contributing positively to a team environment will thrive here. The "no ego" aspect is key for effective collaboration in a fast-paced startup.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume, Fast Pace: Consistently producing high-quality social media content under tight deadlines while maintaining brand integrity.

• Balancing Brand Consistency with Freshness: Finding new ways to express Solflare's brand identity across a dynamic social media landscape without diluting it.

• Translating Complex Information: Visually communicating technical product updates or sensitive internal matters clearly and engagingly.

• Adapting to Evolving Platforms: Staying current with social media trends, design best practices, and new creative tools (including AI).

Learning & Development Opportunities:

• Specialized Design Skills: Gaining deeper expertise in motion graphics, social media campaign design, and employer branding strategies.

• Industry Immersion: Developing a strong understanding of the crypto, Web3, and fintech sectors, which can open doors to specialized design careers.

• Process Optimization: Learning to build and refine efficient creative production systems.

• Cross-Departmental Insight: Understanding the communication needs and strategies of Marketing, Social Media, and People & Culture functions.

📝 Enhancement Note: The role offers significant opportunities for professional growth by tackling the unique challenges of designing for a rapidly evolving tech industry and focusing on high-impact communication channels like social media and internal branding.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to adapt an established brand identity for a new campaign or platform. What was your process, and what were the key considerations?" (Assesses brand application and strategic thinking)

• "How do you approach creating engaging social media content for a technical product or complex topic?" (Evaluates ability to simplify and visualize complex information)

• "Walk us through a project in your portfolio where you significantly improved a design workflow or created reusable assets. What was the impact?" (Tests understanding of efficiency and process optimization) Company & Culture Questions:

• "What interests you about Solflare and the Web3 space, and how do you see design contributing to our mission?" (Gauges alignment with company vision and industry)

• "Describe your ideal collaborative environment. How do you handle receiving critical feedback on your designs?" (Assesses teamwork and receptiveness to feedback)

• "How do you stay updated on design trends, especially in fast-paced industries like crypto?" (Evaluates proactivity and continuous learning) Portfolio Presentation Strategy:

• Curate Selectively: Choose 3-5 projects that best represent your skills for this role, focusing on social media, established brand application, and high-frequency digital production.

• Structure Your Narrative: For each project, clearly state the objective, your role, the challenges, your creative process and decisions, and the outcome. Use visuals to support your story.

• Quantify Impact: Where possible, mention any metrics or positive results achieved by your designs (e.g., increased engagement, successful campaign reach).

• Demonstrate Technical Skills: Be prepared to discuss the tools and techniques you used.

• Showcase Collaboration: Highlight instances where you worked effectively with stakeholders or team members.

📝 Enhancement Note: Interviewers will likely probe your understanding of Solflare's mission, your ability to work within brand guidelines, and your capacity for high-volume, high-quality digital content creation. Demonstrating an understanding of efficiency and collaboration will be key.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio link is prominently displayed and tailored to highlight projects demonstrating strong social media design, established brand application, and digital production skills. Prioritize quality and relevance.

• Resume Optimization: Tailor your resume to emphasize experience in brand design, social media content creation, digital production, and collaboration within tech or fast-paced environments. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, decision-making, and contributions for key portfolio projects. Prepare to discuss your interest in Solflare and the Web3 industry.

• Company Research: Thoroughly research Solflare's mission, products, current social media presence, and company culture to demonstrate genuine interest and alignment. Understand their brand identity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.