Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Solflare

Location: Zagreb, Croatia

Job Type: Full-time

Category: Brand & Creative / Marketing Operations

Date Posted: 2026-08-03

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid / Remote Eligible

🚀 Role Summary

• Drive the visual narrative of Solflare across social media platforms, translating product updates, company news, and cultural moments into distinctive, channel-appropriate creative assets.

• Support internal communications and employer branding initiatives by designing engaging content for People & Culture and Recruitment teams.

• Maintain and evolve Solflare's established brand identity by creating reusable templates, production systems, and organized working files, ensuring consistency and efficiency at volume.

• Collaborate closely with Social Media, Marketing, and People & Culture teams to deliver high-quality design solutions that align with strategic objectives and brand guidelines.

• Leverage generative AI and modern creative tools to enhance speed and efficiency in design production while upholding exceptional craft and brand consistency.

📝 Enhancement Note: This role is positioned within the "Brand & Creative" department, but its core responsibilities heavily involve supporting marketing and internal communications functions, making it a hybrid role with strong ties to Marketing Operations and GTM enablement through employer branding. The emphasis on "high-frequency digital production" and "template creation" points to a need for operational efficiency within the creative process.

📈 Primary Responsibilities

• Social Media Content Creation:

  • Develop and produce static and lightweight animated visual content for Solflare's social media channels (e.g., Twitter, LinkedIn, Instagram).
  • Translate complex information (product updates, company news, campaigns) into clear, engaging, and visually distinctive social media assets.
  • Conceptualize and design visual themes for recurring content formats and larger social media campaigns.
  • Adapt creative assets to specific channel requirements, formats, and sizes while maintaining brand integrity and impact.
  • Manage a steady volume of content requests, balancing planned campaigns with short-turnaround or reactive opportunities.
  • Build and maintain reusable templates and production systems to streamline content creation for the Social Media team.

• People & Employer Brand Design:

  • Design visual materials for internal communications, including announcements, presentations, event collateral, and employee engagement campaigns.
  • Create external-facing recruitment marketing assets, such as job ad visuals, employer brand campaigns, and onboarding materials.
  • Support People & Culture initiatives by designing clear and engaging communications for topics like culture, learning, wellbeing, and performance.
  • Develop reusable templates for People & Culture teams to ensure consistent and efficient internal and external messaging.

• Brand Systems & Production Management:

  • Consistently apply Solflare's established visual identity across all internal and external communication touchpoints.

  • Create, organize, and maintain design templates, asset libraries, and production files for social media and People & Culture needs.

  • Prepare production-ready files for digital platforms and occasional print requirements, ensuring accuracy and adherence to specifications.

  • Proactively identify opportunities for process improvement in template design and production workflows to enhance team efficiency.

  • Collaborate with senior designers on briefs requiring new creative directions or extensions of the existing brand system.

📝 Enhancement Note: The responsibilities highlight a dual focus on external marketing (social media) and internal/HR marketing (employer branding and internal comms). The emphasis on "building reusable templates and production systems" and "maintaining craft and consistency at volume" indicates a strong operational component to this design role, requiring process-oriented thinking and efficiency.

🎓 Skills & Qualifications

Education:

• While no specific degree is mandated, a strong portfolio and demonstrated experience in brand and visual design are paramount. A Bachelor's degree in Graphic Design, Visual Communications, or a related field is preferred. Experience:

• 3-5 years of experience in brand, visual, or graphic design, preferably within an in-house team or agency setting.

• Proven experience applying an established brand identity across diverse formats and communication needs.

• Demonstrated experience in digital production, with a particular focus on creating content for social media platforms. Required Skills:

• Visual Design Fundamentals: Exceptional typography, composition, hierarchy, and layout skills.

• Brand Application: Ability to consistently apply and adapt an established visual identity across various mediums.

• Digital Production: Strong proficiency in creating digital assets, especially for social media channels.

• Design Software Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Workflow Management: Ability to independently manage design projects from brief to delivery, including incorporating feedback efficiently.

• Organizational Skills: Comfort managing recurring requests, planned campaigns, and occasional fast-turnaround projects.

• Collaboration & Communication: Low-ego approach, ability to give, receive, and act on direct feedback, and clear communication regarding scope, priorities, and deadlines.

• Brand Consistency: Commitment to maintaining high craft and consistency in a high-volume environment.

• Generative AI Tools: Thoughtful and effective use of modern creative tools, including generative AI, to enhance speed and efficiency.

• Professional English: Written and spoken fluency.

Preferred Skills:

• Basic motion design skills for short-form social content (e.g., After Effects).

• Direct experience working with Social Media or content marketing teams.

• Experience in employer branding, recruitment marketing, or internal communications design.

• Familiarity with collaborating with People & Culture, HR, or Recruitment departments.

• Illustration, photography, or image-making skills.

• Experience preparing materials for internal events or print production.

• Familiarity with the crypto, fintech, or highly technical product industries.

• Interest in Web3, digital ownership, or emerging technologies.

📝 Enhancement Note: The emphasis on "applying an established brand identity" and "creating reusable templates and production systems" suggests a need for a designer who can operate efficiently within existing frameworks, rather than solely focusing on brand creation. This aligns with operations principles of standardization and efficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory for all applications.

• Focus on Social Media & Digital Production: Showcase projects demonstrating high-frequency digital content creation, with a strong emphasis on social media campaigns or assets.

• Visual Design Excellence: Highlight projects that clearly demonstrate strong visual design fundamentals, attention to craft, and meticulous execution.

• Brand System Adaptability: Include examples of a social campaign or communication system adapted across multiple formats and platforms, showing how you maintain consistency.

• Established Brand Identity Work: Present work created within an established brand identity, demonstrating your ability to work within existing guidelines.

• Contribution & Decision-Making: For each project, clearly articulate your specific role, the brief or constraint, and the strategic decisions you made that led to the final outcome.

• Process & Efficiency: Demonstrate an understanding of efficient workflows and how you've contributed to them, perhaps through template creation or organized file management.

Process Documentation:

• While not explicitly asking for formal process documentation, the portfolio should implicitly demonstrate your ability to:

  • Design clear and repeatable workflows for content creation (e.g., social media asset production).

  • Develop organized file structures and naming conventions for easy retrieval and collaboration.

  • Create reusable templates and design systems that facilitate efficient content generation by yourself and others.

  • Document your design process and rationale, explaining your decision-making for specific projects.

📝 Enhancement Note: The portfolio requirements are heavily process-oriented. They emphasize not just the final visual output but also the candidate's ability to work within existing systems, adapt them, and demonstrate their contribution and decision-making process, which are key operational considerations for a design role supporting marketing and internal communications at scale.

💵 Compensation & Benefits

Salary Range:

• Based on the experience level (2-5 years), location (Zagreb, Croatia), and the nature of the role (Brand Designer with social media and internal comms focus), a competitive salary range for this position would likely fall between €25,000 - €40,000 annually. This estimate considers Croatian market rates for designers with specialized digital and social media experience, adjusted for the specific responsibilities and the company's growth phase in the crypto sector. Benefits:

• Individual Education Budget: Supports continuous learning and professional development, crucial for staying current in design trends and tools.

• Team Buildings: Fosters team cohesion, collaboration, and a positive company culture, essential for cross-functional work.

• Private Health Insurance: Provides comprehensive healthcare coverage, a standard and valuable benefit for employees.

• Flexible Work Environment: Offers the choice between remote or office-based work, supporting work-life balance and individual productivity preferences.

• Flexible Work Time: Enables employees to work when they are most productive, fostering autonomy and efficiency without micromanagement.

• Learning about Crypto: Opportunity to gain expertise in the Web3 and cryptocurrency space, a significant professional development opportunity.

Working Hours:

• Standard full-time working hours are expected, likely around 40 hours per week. However, the company emphasizes "flexible work time – work when you are most productive," indicating a focus on output and results rather than strict adherence to a 9-to-5 schedule. This flexibility is beneficial for managing design workflows and responding to timely creative needs.

📝 Enhancement Note: Salary estimate is based on research into average designer salaries in Croatia, factoring in the specified experience level and the specialized nature of the role. Benefits are directly pulled from the provided text and contextualized for their value to operations and creative professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Cryptocurrency / Web3 / Fintech. Solflare operates at the cutting edge of decentralized finance, providing a critical gateway for users to interact with Web3 technologies. This industry is characterized by rapid innovation, a focus on security, user empowerment, and a dynamic, often fast-paced, growth environment.

Company Size: Nearly 140 people. This indicates a growing company that has moved beyond the startup phase but is still agile and scaling. For operations roles, this size often means established processes but also opportunities to influence and refine them.

Founded: 2021. A relatively young company, suggesting a modern approach to operations, technology, and culture, likely with a strong emphasis on innovation and rapid iteration.

Team Structure:

• Brand & Creative Team: This role sits within the Brand &

Creative team, suggesting a centralized function for brand consistency and creative output.

• Cross-functional Collaboration: The role will collaborate closely with:

  • Social Media Team: Primary partner for daily content creation and strategy execution.
  • Marketing Team: Broader collaboration for campaign integration and brand messaging.
  • People & Culture Team: Key partner for internal communications and employer branding initiatives.
  • Recruitment Team: Support for talent acquisition visuals and employer branding efforts.
  • Senior Designers: For creative direction and guidance on larger initiatives.

• Reporting: Likely reports to a Design Lead or Head of Brand & Creative, with direct creative direction and task assignment from senior team members and stakeholders in Social Media and People & Culture.

Methodology:

• Brand Consistency at Volume: Emphasis on maintaining a high level of craft and consistency while producing a steady volume of content, requiring efficient processes and reusable assets.

• Data-Informed Creativity: While not explicitly stated, the role supports social media, implying an eventual need to understand what resonates with the audience, suggesting a data-informed approach to creative iterations.

• Agile Creative Production: Balancing planned creative campaigns with quick-turnaround requests and reactive opportunities, indicative of an agile approach to creative operations.

• User-Centric Design: As a crypto wallet company, a user-centric approach is implied, ensuring all communications are clear, accessible, and empowering to users.

Company Website: https://solflare.com/

📝 Enhancement Note: The company's rapid growth in the crypto space, combined with its relatively young age, suggests a culture that values agility, innovation, and a strong sense of mission. The operational aspect of this role is evident in the need for efficient content production and systemization within the creative process.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Brand Designer. It requires independent execution of well-defined briefs and the ability to manage recurring work streams, but also involves receiving creative direction from senior designers. It’s a hands-on production role with opportunities to influence creative systems and processes.

Reporting Structure: The designer will report into the Brand & Creative team, likely under a Design Lead or Manager. They will work closely with stakeholders in Social Media, Marketing, and People & Culture, requiring strong cross-functional communication and collaboration skills.

Operations Impact: The Brand Designer's work directly impacts Solflare's external perception (brand awareness, recruitment attractiveness) and internal engagement (employee communication, culture reinforcement). By creating consistent and engaging visual content at scale, they enable marketing and HR teams to execute their strategies more effectively, contributing to overall GTM and employee retention objectives. Efficient design processes and reusable assets also reduce operational overhead for these teams.

Growth Opportunities:

• Specialization: Develop deeper expertise in social media design, employer branding, or potentially motion graphics.

• Process Improvement: Lead initiatives to optimize design workflows, template libraries, and production systems for the Brand & Creative team.

• Creative Leadership: Progress to a Senior Brand Designer role, taking on more complex creative challenges, mentoring junior designers, and contributing to broader brand strategy.

• Cross-functional Expertise: Gain in-depth knowledge of marketing operations, social media strategy, and HR/People Operations through close collaboration.

• Industry Expertise: Become a specialist in design for the Web3 and crypto industry, a rapidly evolving and in-demand field.

📝 Enhancement Note: The growth path from this role involves not only creative development but also opportunities to enhance operational efficiency within the design function, aligning with career progression in operations-focused creative roles.

🌐 Work Environment

Office Type: Solflare offers a flexible work environment, allowing employees to choose between working remotely or from their offices located in Zagreb, Belgrade, and Novi Sad. This hybrid approach supports work-life balance and accommodates diverse working preferences.

Office Location(s):

• Zagreb, Croatia

• Belgrade, Serbia

• Novi Sad, Serbia

This distributed team structure means that remote collaboration tools and practices are crucial for effective teamwork.

Workspace Context:

• Collaborative Environment: The company culture emphasizes teamwork ("we, not me") and open communication. While remote work is supported, opportunities for collaboration are built into the team structure and the need for cross-functional work.

• Technology & Tools: Access to modern creative tools, including Adobe Creative Suite and generative AI, is expected. The company likely utilizes robust digital collaboration platforms (e.g., Slack, Notion, Figma) to facilitate communication and file sharing across distributed teams.

• Operations Focus: The emphasis on "building reusable templates and production systems" suggests a workspace that values efficiency, organization, and structured workflows within the creative process.

Work Schedule:

• The company promotes "flexible work time – work when you are most productive, with no micromanagement." This allows individuals to set their own schedules, provided they meet deadlines and collaborate effectively with team members in different time zones. This flexibility is ideal for operations-minded individuals who can manage their time to optimize output and meet project demands.

📝 Enhancement Note: The emphasis on flexibility and distributed teams highlights the importance of strong operational practices in communication, project management, and tool utilization to ensure seamless collaboration and productivity.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Review of resume and portfolio to assess basic qualifications, experience, and design aesthetic.

2. Hiring Manager Interview: Discussion about your background, experience, understanding of brand design principles, and alignment with Solflare's culture and mission. This stage often includes questions about your approach to specific design challenges.

3. Portfolio Review & Skills Assessment: A more in-depth session where you will walk through your portfolio, discussing your contributions, design decisions, and process. This may include a practical design exercise or a case study presentation relevant to social media or employer branding.

4. Team/Cross-functional Interviews: Meetings with key stakeholders from Social Media, Marketing, and People & Culture to assess collaboration skills, communication style, and fit with the teams you'll be supporting.

5. Final Interview: Potentially with a senior leader to discuss overall fit, career aspirations, and confirm alignment with the company's vision.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best represent your skills for this specific role. Prioritize social media and digital production examples.

• Tell a Story: For each project, clearly articulate the brief, your role and contribution, the challenges faced, your design process and decisions, and the outcome or impact. Use visuals to support your narrative.

• Demonstrate Process: Show not just the final assets but also sketches, mood boards, wireframes, or iterations that led to the final design. Highlight how you applied brand guidelines.

• Quantify Impact: If possible, include metrics or results of your work (e.g., engagement rates for social posts, reach of employer brand campaigns).

• Showcase Systems Thinking: Include examples of templates, production systems, or how you've organized files for efficiency.

• Be Prepared for AI Discussion: Be ready to discuss how you've thoughtfully incorporated generative AI into your workflow without compromising craft or brand consistency.

Challenge Preparation:

• Design Exercise: If a design exercise is given, focus on understanding the brief thoroughly. Prioritize efficiency and brand consistency. Think about how you would create reusable components or templates.

• Case Study Presentation: Prepare a concise presentation of one of your portfolio projects. Focus on demonstrating your problem-solving skills, strategic thinking, and ability to execute within constraints.

• Operations Mindset: Frame your answers around efficiency, scalability, and consistency. Discuss how your design solutions can be operationalized.

📝 Enhancement Note: The interview and portfolio review process emphasizes a blend of creative skill and operational execution, requiring candidates to demonstrate not only design talent but also their ability to work efficiently and collaboratively within established frameworks.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite: Essential for this role. Proficiency expected in:

  • Photoshop: For image manipulation, compositing, and high-fidelity mockups.
  • Illustrator: For vector graphics, logos, icons, and complex illustrations.
  • InDesign: For layout design, presentations, and internal collateral.

• Generative AI Tools: Experience or willingness to learn and utilize tools like Midjourney, DALL-E, or Adobe Firefly for concept generation, asset creation, or efficiency gains.

• Prototyping/Animation Tools (Preferred):

  • After Effects: For lightweight animation and motion graphics for social media content.
  • Figma: Increasingly used for collaborative design, prototyping, and design system management.

Collaboration & Project Management Tools:

• Slack: For real-time communication and team coordination.

• Notion: Likely used for documentation, project briefs, and knowledge sharing.

• Google Workspace / Microsoft 365: For document creation, spreadsheets, and presentations.

• Project Management Software (e.g., Asana, Trello, Jira): To manage design requests, track progress, and collaborate with cross-functional teams.

Asset Management & Version Control:

• Familiarity with cloud storage solutions (e.g., Google Drive, Dropbox) and best practices for file organization and version control.

📝 Enhancement Note: The inclusion of "Generative AI" as a requirement and the emphasis on "template creation and production systems" point to a need for a designer who is not only creative but also technologically adept and process-oriented, capable of integrating new tools for operational efficiency.

👥 Team Culture & Values

Operations Values:

• Ownership Mindset: Taking full responsibility for work from start to finish, communicating proactively, and learning from challenges. This aligns with operational accountability.

• Problem-Solvers: Viewing challenges as opportunities and proactively finding solutions, a critical trait for driving operational improvements.

• Self-Starters: Demonstrating initiative, follow-through, and a commitment to delivering high-quality work without constant supervision, essential for autonomous operations.

• Adaptable Minds: Embracing change, questioning the status quo, and seeking better ways of working, reflecting a culture of continuous improvement vital in operations.

• Team Players: Fostering a "we, not me" culture, supporting colleagues, and sharing the load, crucial for effective cross-functional operations.

Collaboration Style:

• Cross-functional Integration: Actively collaborating with Social Media, Marketing, and People & Culture teams, understanding their needs and contributing to their objectives.

• Feedback-Driven: Open to giving, receiving, and acting on direct feedback to improve design quality and team dynamics.

• Efficiency-Focused: Working towards building reusable assets and streamlined workflows that benefit multiple teams, demonstrating an operational mindset in creative production.

• Proactive Communication: Clearly communicating about scope, priorities, dependencies, and deadlines to ensure smooth project execution.

📝 Enhancement Note: The company's stated values and desired personality traits directly mirror key principles of effective operations management: accountability, problem-solving, initiative, adaptability, and teamwork. This suggests a culture that values efficiency and structured execution in all functions, including creative.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency at Volume: Producing a high quantity of social media and internal communication assets while ensuring strict adherence to an established brand identity requires rigorous process management and attention to detail.

• Balancing Planned vs. Reactive Work: Effectively managing priorities between strategic campaign design and immediate, short-turnaround requests from social media or People & Culture teams.

• Translating Complex Information: Visually communicating technical product updates or sensitive HR information in an accessible and engaging manner for diverse audiences.

• Adapting to a Fast-Paced Industry: Staying current with design trends, social media platform changes, and the rapidly evolving Web3/crypto landscape.

• Leveraging AI Thoughtfully: Integrating generative AI tools effectively to boost efficiency without compromising brand integrity or the craft of design.

Learning & Development Opportunities:

• Advanced Design Skills: Deepen expertise in social media design, motion graphics, or employer branding through hands-on experience and potential training.

• Web3 & Crypto Domain Knowledge: Develop a strong understanding of the cryptocurrency and Web3 space, becoming an expert designer in this niche industry.

• Process Optimization: Contribute to and potentially lead initiatives to improve design workflows, template systems, and asset management, enhancing operational efficiency.

• Cross-Functional Collaboration: Gain valuable insights into marketing operations, content strategy, and HR/recruitment processes.

• Tool Proficiency: Master advanced features of Adobe Creative Suite and explore new generative AI tools.

📝 Enhancement Note: The challenges presented are common in operations-focused creative roles, emphasizing the need for efficiency, process, and adaptability. The growth opportunities highlight paths for both creative and operational development.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to apply an established brand identity to a new campaign or series of assets. How did you ensure consistency while keeping the work fresh?" (Focus on process, adherence to guidelines, and creative problem-solving within constraints.)

• "How do you approach creating reusable templates or production systems for recurring design needs? Can you provide an example?" (Highlight your understanding of efficiency, scalability, and operationalizing design.)

• "Walk us through a social media campaign or a series of social assets you designed. What was the brief, your process, your role, and the outcome?" (Demonstrate your ability to translate strategy into visual execution, and discuss your decision-making.)

• "How have you used generative AI in your design workflow? What were the benefits and limitations?" (Be prepared to discuss thoughtful integration and maintaining craft.)

• "Describe a situation where you had to work with sensitive or complex information for internal communications. How did you approach the design?" (Assess judgment, clarity, and brand alignment.) Company & Culture Questions:

• "What interests you about Solflare and the Web3 space?" (Research Solflare's mission, products, and recent news. Show genuine interest.)

• "How do you approach collaboration with non-design teams like Social Media or People & Culture?" (Emphasize communication, understanding stakeholder needs, and delivering on briefs.)

• "Solflare values ownership and problem-solving. Can you give an example of how you've demonstrated these qualities in a previous role?" (Prepare specific anecdotes that showcase initiative and accountability.) Portfolio Presentation Strategy:

• Structure: Start with a brief overview of your career and design philosophy. Then, dive into 2-3 key projects, dedicating 5-7 minutes per project.

• Content for Each Project:

  1. The Challenge/Brief: What was the objective?
  2. Your Role & Contribution: What specifically did you do?
  3. Your Process & Decisions: Why did you make certain choices? Show sketches, iterations, mood boards if relevant.
  4. The Solution: Show the final assets.
  5. The Outcome/Impact: What were the results? (Quantify if possible.)

• Efficiency Focus: For projects involving templates or systems, explicitly point out how your work improved efficiency or scalability for the team.

• Engagement: Be enthusiastic, answer questions directly, and ask insightful questions about the team and role.

📝 Enhancement Note: The interview preparation focuses on assessing not just creative skill but also operational thinking, process management, and cultural fit, crucial for a role that supports multiple business functions.

📌 Application Steps

To apply for this Brand Designer position:

• Submit your application through the provided link on SmartRecruiters.

• Portfolio Customization: Ensure your portfolio prominently features social media design, digital production, and examples of working within established brand guidelines. If you have examples of template creation or process optimization in design, highlight those.

• Resume Optimization: Tailor your resume to highlight experience in brand design, social media content creation, digital production, and collaboration with marketing or HR teams. Use keywords from the job description such as "brand identity," "social media design," "digital production," "template creation," and "employer branding."

• Interview Preparation: Practice walking through your portfolio, focusing on your process, decision-making, and any operational efficiencies you've created. Prepare specific examples related to ownership, problem-solving, and collaboration.

• Company Research: Familiarize yourself with Solflare's mission, products, and recent activities. Understand their position in the Web3 and crypto market. Research their social media presence and employer branding efforts to tailor your application and interview responses.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---