Brand Designer

📍 Job Overview

Job Title: Brand Designer

Company: Moneycorp

Location: London, United Kingdom

Job Type: Full-Time, Permanent

Category: Marketing Operations / Brand Management / Design

Date Posted: May 11, 2026

Experience Level: 5-10 Years

Remote Status: Hybrid (Up to 2 days from home)

🚀 Role Summary

• Serve as the primary custodian for Moneycorp's rebrand, translating the evolving identity into a comprehensive and scalable design system.

• Develop and maintain a practical Canva-based design system and a suite of high-quality, reusable assets across various markets and touchpoints.

• Oversee the end-to-end website experience, ensuring brand consistency, cohesive UX, and ongoing optimization in collaboration with agencies and internal teams.

• Create compelling artwork and content for marketing, sales, and broader organizational needs, adapting concepts for performance while adhering to brand distinctiveness, accessibility, and localization requirements.

• Implement robust asset governance, including version control, taxonomy, and usage guidance, to ensure compliance and consistency across global teams in a regulated financial services environment.

📝 Enhancement Note: This role is pivotal in solidifying Moneycorp's new brand identity post-rebrand. The emphasis on a Canva-based system and extensive templating suggests a need for a designer who can empower non-design teams while maintaining strict brand control. The integration with RevOps and Sales for asset tracking highlights a strong focus on measurable commercial impact and operational efficiency.

📈 Primary Responsibilities

• Brand System & Rebrand Execution: Translate the Moneycorp rebrand into a functional Canva-based design system, including a Brand Kit, component library, typographic scale, color tokens, iconography, and grid/spacing guidelines.

• Templated Asset Creation: Build a comprehensive suite of templated assets for marketing, sales, and the wider organization, such as PowerPoint masters, Word templates, letterheads, business cards, and brochures, with clear usage rules to ensure multi-market consistency.

• Website Experience Stewardship: Partner with external agencies to define and enforce design consistency for the new website (UI components, page templates, imagery, motion, accessibility) and provide ongoing support for page implementation, layout refinement, and UX improvements.

• Creative Asset Development: Design artwork and finished collateral for digital and offline channels, including marketing and sales materials (RTB decks, presentations, one-pagers, case studies), advertising materials for print, magazines, and OOH/billboards, and responsive email campaign modules for HubSpot.

• Digital Campaign Creative: Develop creative assets for paid social channels (Google, Meta, LinkedIn), including static, carousel, and motion graphics, adapting concepts for platform-specific requirements and A/B testing variants in coordination with the digital marketing team.

• Asset Governance & Compliance: Implement and maintain comprehensive asset governance, including version control, naming conventions, taxonomy, metadata, and lifecycle management, ensuring adherence to financial promotion regulations (FCA, Consumer Duty) and jurisdictional nuances.

• Enablement & Training: Create and maintain a concise brand playbook and conduct enablement sessions with marketing and sales teams, both locally and internationally, to ensure proper adoption and understanding of the design system and brand guidelines.

• Performance Measurement: Monitor key metrics related to asset governance and execution, such as first-time compliance pass rates, rework reduction, template adoption, and asset freshness, to identify areas for improvement and drive operational efficiency.

📝 Enhancement Note: The responsibility for "embedding SEO-aware design fundamentals" and "design QA (WCAG accessibility, responsive behaviour, performance considerations)" indicates a modern approach to web design where technical performance and accessibility are integral, not afterthoughts. The emphasis on compliance, including specific mention of FCA regulations and Consumer Duty, underscores the critical nature of accuracy and regulatory adherence in all created assets.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for this level of role.

Experience: Minimum of 5 years of progressive experience in brand design, visual design, design systems, or marketing design roles, with a strong track record of execution.

Required Skills:

• Design Systems: Proven experience in translating brand elements into a scalable design system, including component libraries, typographic scales, color palettes, and iconography (proficiency with Canva Brand Kit or equivalent is a must).

• Graphic Design Software: Advanced proficiency in Canva and Adobe Creative Cloud (InDesign, Illustrator, Photoshop).

• Website Design & UI/UX: Experience in website/UI design, including wireframing, prototyping, and creating responsive designs, with a strong understanding of user experience principles.

• Print Production: Expertise in producing and managing finished artwork for print, magazines, and OOH/billboards, including pre-press requirements (bleed, crop marks, CMYK, Pantone, ICC profiles) and vendor specifications.

• Digital Marketing Assets: Experience designing creative assets for digital channels, including email campaigns (HubSpot), and paid social platforms (Google, Meta, LinkedIn).

• Asset Governance: Strong understanding and implementation of asset governance principles, including version control, naming conventions, taxonomy, metadata, and Digital Asset Management (DAM) system usage.

• Accessibility Standards: Knowledge and application of accessibility best practices, specifically WCAG guidelines, in design creation.

• Stakeholder Management: Excellent communication, collaboration, and stakeholder management skills, with the ability to influence and work effectively with cross-functional teams, including compliance, legal, and commercial departments.

Preferred Skills:

• Financial Services Experience: Prior experience in financial services or other highly regulated industries is highly desirable.

• Marketing Governance: Understanding of marketing governance in regulated industries, specifically UK financial services regulations (FCA financial promotions, Consumer Duty), including approval processes and audit trails.

• SEO Fundamentals: Familiarity with SEO-aware design principles and their impact on website performance and usability.

• CMS & Email Platforms: Experience with Content Management Systems (CMS) templating and email marketing platforms like HubSpot.

• Motion Graphics/Video: Basic understanding or experience in creating simple motion graphics or video assets for digital campaigns.

📝 Enhancement Note: The requirement for "minimum of 5 years’ experience" points towards a mid-to-senior level role. The strong emphasis on Canva suggests that candidates should not only be proficient but also able to strategize around its use for broader organizational adoption. The "preferable, but not mandatory" mention of financial services governance indicates that while a strong asset, it's secondary to core design system and execution skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Design System Showcase: A dedicated section demonstrating the creation and implementation of a design system, preferably with examples of component libraries, style guides, and how it was scaled for multiple users or markets.

• Templated Asset Examples: Visual examples of templated assets created for various purposes (e.g., PowerPoint presentations, brochures, RTB decks), highlighting reusability and consistency.

• Website/UI Design Case Study: A detailed case study of a website or UI design project, showcasing the end-to-end process from concept to execution, including UX considerations, wireframes/prototypes, and final designs.

• Cross-Channel Collateral: A diverse range of collateral demonstrating experience across digital (email, social media ads) and offline channels (print ads, brochures, OOH), with an emphasis on adapting assets for different platforms.

• Compliance Integration: Examples that illustrate how regulatory requirements, disclaimers, or specific formatting for regulated industries were integrated into designs.

Process Documentation:

• Design System Development Process: Outline the methodology used to develop the design system, including research, component definition, documentation, and rollout strategy.

• Brand Application Workflow: Describe the process for applying brand guidelines and templates to new marketing or sales initiatives, including collaboration with copywriters and sales teams.

• Website Design & QA Workflow: Detail the workflow for website design updates, including agency collaboration, internal stakeholder reviews, accessibility testing, and handoffs to development or content teams.

• Asset Governance & Lifecycle Management: Explain the process for managing creative assets from creation through approval, distribution, and archival, including version control and taxonomy implementation.

📝 Enhancement Note: Candidates should prepare to articulate not just the final designs but the process behind them, especially how they built and maintained scalable systems and ensured compliance. Demonstrating a structured approach to asset lifecycle management is crucial, as this role has significant governance responsibilities.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Brand Designer with 5-10 years of experience in London, the estimated salary range is £45,000 - £65,000 per annum. This range accounts for the specialized skills in design systems, regulated industry experience (desirable), and the hybrid work model.

Benefits:

• Competitive salary package.

• Private medical health insurance.

• Pension scheme (details not specified, but standard for UK roles).

• Paid time off (holidays, sick leave – specific amounts not detailed).

• Flexible working policy (up to 2 days from home).

• Opportunities for professional development and training.

• Access to employee engagement initiatives and value champion networks.

Working Hours: This is a full-time, permanent position. Standard working hours are typically 37.5-40 hours per week, with flexibility offered through the hybrid working policy.

📝 Enhancement Note: The salary estimate is based on current market data for London-based Brand Designers with 5-10 years of experience, considering the specific requirements and desirability of regulated industry experience. The benefits listed are standard for such roles in the UK, with private medical health insurance being a notable inclusion.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Global Payments and Currency Risk Management). Moneycorp operates in a highly regulated sector, demanding precision, compliance, and a strong understanding of financial markets.

Company Size: Large (Implied by "offices in 11 countries," "32k+ corporate clients," and a significant global presence). This size suggests established processes, opportunities for cross-functional collaboration, and potential for specialization.

Founded: Over 45 years of market experience, indicating a stable, experienced, and established player in the financial services industry.

Team Structure:

• Marketing & Sales Collaboration: The Brand Designer will work closely with content leads, marketing teams, and sales teams, indicating a collaborative environment where design directly supports commercial objectives.

• Cross-Functional Integration: The role requires close partnership with digital marketing, RevOps, Sales, compliance, legal, and web development teams, emphasizing a matrixed and integrated approach to brand execution.

• Agency Partnerships: Collaboration with external agencies for website design and potentially other creative projects is a key aspect of the team structure.

Methodology:

• Data-Driven Design: While primarily a creative role, the emphasis on "measurable uplift in campaign engagement and commercial impact" and "asset tracking" suggests a data-informed approach to design effectiveness.

• Process Optimization: The core of the role is building scalable systems and templates to streamline execution, protect brand consistency, and enable teams to "move fast without compromising standards."

• Agile & Iterative: The need for "ongoing support" and "continuous improvement" for the website, coupled with campaign asset adaptation, implies an iterative and agile approach to design and execution.

Company Website: https://www.moneycorp.com/en-gb/

📝 Enhancement Note: Moneycorp's long history and significant transaction volumes ($1tn+ in 2024) position it as a major player. The emphasis on "energy, commitment, and collaboration" and "nurturing a culture of belonging" highlights a focus on people and shared success, which is crucial for a creative role interacting across many departments.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Brand Designer or Lead Brand Designer within the marketing function. It carries significant responsibility for brand stewardship, system creation, and cross-functional enablement, moving beyond pure execution to strategic system building and governance.

Reporting Structure: Likely reporting to a Head of Marketing, Brand Manager, or Marketing Director. The role involves significant collaboration with RevOps and Sales leadership, suggesting influence across GTM functions.

Operations Impact: The Brand Designer will have a direct impact on:

• Brand Consistency: Ensuring a unified and professional brand image across all touchpoints.

• Marketing Efficiency: Streamlining asset creation for marketing and sales teams, enabling faster campaign execution and reducing reliance on external resources for standard collateral.

• Commercial Effectiveness: Improving campaign engagement and commercial impact through well-designed, compliant, and accessible creative assets.

• Regulatory Compliance: Minimizing risks associated with non-compliant marketing materials in a regulated financial environment.

Growth Opportunities:

• Design Leadership: Potential to lead design initiatives, manage junior designers or freelancers, and become the go-to expert for brand system development and governance within Moneycorp.

• Specialization: Deepen expertise in areas like financial services branding, design systems at scale, or performance-driven creative for digital channels.

• Cross-Functional Influence: Expand influence by working closely with RevOps, Sales, and Digital Marketing, gaining a broader understanding of GTM strategy and contributing to business outcomes through design.

• Strategic Brand Development: Contribute to future brand evolution and strategic marketing initiatives as the company grows and adapts.

📝 Enhancement Note: The role's emphasis on building a design system from scratch and managing governance indicates a strategic function, not just an execution role. This offers clear growth paths into design leadership or specialized brand strategy roles within a large financial institution.

🌐 Work Environment

Office Type: The role is described as "office-based in London" with a "flexible working policy" allowing "up to 2 days from home," indicating a hybrid work environment. This suggests a modern office setup conducive to both individual focused work and collaborative team activities.

Office Location(s): London, United Kingdom. This implies access to a major business hub with potential for networking and industry events.

Workspace Context:

• Collaborative Spaces: The hybrid model suggests the office will likely feature spaces for team meetings, brainstorming sessions, and cross-functional collaboration.

• Technology & Tools: Access to necessary design software (Canva, Adobe Creative Cloud), project management tools, and potentially internal collaboration platforms will be provided.

• Team Interaction: Opportunities to engage with marketing, sales, compliance, and RevOps teams in person, fostering stronger working relationships and clearer communication.

Work Schedule: Standard full-time hours (typically 40 hours per week), with the flexibility to work remotely for up to two days a week. This balance aims to support work-life integration while ensuring team connectivity and operational presence.

📝 Enhancement Note: The hybrid model is a key feature, offering a balance between in-office collaboration necessities and remote work flexibility. Candidates should consider how they best thrive in such an environment, balancing focused design work with in-person team interactions.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: A recruiter or hiring manager will review applications and resumes, focusing on relevant experience and skills.

2. Portfolio Review & Initial Interview: Candidates selected will be asked to present their portfolio, discussing key projects, design process, and system-building experience. This may be a dedicated session or integrated into the first interview.

3. Skills Assessment/Technical Interview: This may involve a practical design challenge or a discussion focused on specific technical skills (e.g., Canva, Adobe CC, print production, accessibility standards).

4. Team/Stakeholder Interviews: Interviews with key stakeholders from Marketing, Sales, Compliance, and potentially RevOps to assess collaboration style, communication skills, and understanding of business/regulatory needs.

5. Final Interview: Typically with a senior leader (e.g., Head of Marketing or Director) to discuss strategic fit, career aspirations, and finalize the offer.

Portfolio Review Tips:

• Showcase Design Systems: Dedicate a significant portion of your portfolio to demonstrating your ability to build, document, and scale design systems. Use visual examples of components, style guides, and explain the "why" and "how."

• Highlight Templating: Provide clear examples of the templated assets you've created, emphasizing their reusability, consistency, and ease of use for non-designers.

• Detail Process & Problem-Solving: For each project, explain your design process, the challenges you faced (especially regarding compliance or scalability), and how you arrived at your solutions.

• Quantify Impact: Where possible, use metrics or qualitative feedback to demonstrate the impact of your designs – e.g., increased template adoption, reduced rework, improved campaign engagement, or successful compliance audits.

• Tailor to Moneycorp: Briefly explain how your skills and experience align with Moneycorp's specific needs, especially concerning financial services and the rebrand.

Challenge Preparation:

• Design System Scenario: Be prepared to discuss how you would approach building a design system for a new product or market, or how you would audit and improve an existing one.

• Compliance Scenario: Anticipate questions about handling conflicting design needs and regulatory requirements, or how you would ensure disclaimers are correctly placed and managed.

• Stakeholder Alignment: Prepare to discuss how you would manage feedback from multiple stakeholders with different priorities (e.g., marketing vs. compliance) and reach a consensus.

📝 Enhancement Note: The mention of "RevOps and Sales" in the description implies that candidates should be ready to discuss how design supports GTM efforts. The portfolio is critical, and candidates should prepare to walk through their system-building process and demonstrate how they ensure compliance and scalability.

🛠 Tools & Technology Stack

Primary Tools:

• Canva: Central to this role. Proficiency in creating and managing Canva Brand Kits, component libraries, and shared templates is essential.

• Adobe Creative Cloud:

  • InDesign: For print collateral, brochures, and multi-page documents.
  • Illustrator: For vector graphics, iconography, and logos.
  • Photoshop: For image editing, manipulation, and digital asset creation.

• HubSpot: For designing responsive email campaign modules and blocks.

Analytics & Reporting:

• Website Analytics: Familiarity with tools like Google Analytics (or similar) to understand website performance and user behavior, informing design decisions.

• Performance Tracking: Understanding how creative assets are tracked for campaign performance (e.g., click-through rates, conversion rates) in platforms like Google Ads, Meta Ads, and LinkedIn Ads.

CRM & Automation:

• Digital Asset Management (DAM) System: Experience working with or understanding the principles of DAM systems for storing, organizing, and distributing brand assets.

• Project Management Tools: Familiarity with tools like Asana, Jira, Monday.com, or Trello for managing design projects and workflows.

📝 Enhancement Note: The explicit mention of Canva as a primary tool, alongside Adobe Creative Cloud, is notable. This suggests a strategic decision by Moneycorp to leverage Canva for broader organizational use and empowerment, requiring a designer who can master and systematize its capabilities.

👥 Team Culture & Values

Operations Values:

• Shared Success: A core value that implies collaboration, teamwork, and a collective drive towards achieving business goals. Design outputs should contribute to this.

• Customer Focus: Designing to surpass customer expectations and support them at every stage of their journey, ensuring clarity and positive user experiences.

• Energy & Commitment: A dynamic and proactive approach to work, demonstrating dedication to delivering high-quality results.

• Belonging & Inclusivity: A commitment to creating a workplace where everyone feels valued and respected, which should be reflected in accessible and inclusive design practices.

• Regulatory Compliance: An implicit value in the financial services industry, demanding a meticulous and risk-aware approach to all communications.

Collaboration Style:

• Cross-Functional Integration: Expect a highly collaborative environment where designers work closely with marketing, sales, compliance, legal, and RevOps teams.

• Process-Oriented: Emphasis on building and adhering to structured processes for design creation, governance, and approval to ensure efficiency and consistency.

• Feedback Exchange: A culture that values constructive feedback to refine designs and improve processes, particularly between design, content, and compliance.

• Enablement-Focused: A willingness to share knowledge and empower other teams through clear guidelines and user-friendly templates.

📝 Enhancement Note: The emphasis on "belonging and inclusivity" is a strong indicator of a modern, employee-centric culture. For a Brand Designer, this translates to creating designs that are accessible and considerate of diverse audiences, aligning with both company values and regulatory requirements like Consumer Duty.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Compliance: Navigating the inherent tension between creative expression and stringent regulatory requirements in financial services.

• Scalability of Design System: Ensuring the Canva-based design system is robust enough to be used effectively by a diverse range of internal teams across different markets and languages.

• Global Consistency vs. Local Needs: Adapting brand assets to meet specific regional requirements while maintaining a cohesive global brand identity.

• Managing Stakeholder Expectations: Aligning diverse stakeholder needs (marketing, sales, legal, compliance) on design decisions and priorities.

• Adoption of New Tools/Systems: Driving adoption of the new design system and templated assets across the organization.

Learning & Development Opportunities:

• Deep Dive into Financial Services Branding: Gaining in-depth knowledge of regulatory marketing requirements and best practices in a highly regulated sector.

• Design System Leadership: Developing expertise in building and maintaining complex, scalable design systems that empower large organizations.

• Cross-Functional Acumen: Enhancing understanding of GTM strategies, RevOps processes, and sales enablement through close collaboration.

• Digital Performance Marketing: Learning how design directly impacts the performance of digital advertising campaigns across various platforms.

• AI in Design: Potentially exploring how AI tools can further enhance design efficiency and creativity within Moneycorp's technology stack.

📝 Enhancement Note: The challenges highlight the need for a designer who is not only technically skilled but also possesses strong strategic thinking, communication, and problem-solving abilities. The growth opportunities are significant for someone looking to move beyond pure execution into strategic brand and operational design.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a company rebrand into a scalable design system. What were the key considerations for Moneycorp's rebrand?" (Focus on your approach to system architecture, component definition, and documentation.)

• "How would you ensure brand consistency and compliance across multiple international markets, considering local nuances and regulatory differences?" (Highlight your experience with localization, governance, and stakeholder management.)

• "Walk us through a successful project where you empowered non-designers to use your templates or design system effectively. What were the adoption challenges and how did you overcome them?" (Emphasize your enablement and communication strategies.)

Company & Culture Questions:

• "Based on your research, what excites you most about Moneycorp's brand and mission? How do you see design contributing to that?" (Demonstrate you've researched the company's values, market position, and business objectives.)

• "How do you approach collaboration with teams like RevOps, Sales, and Legal/Compliance? Can you give an example of a successful cross-functional project?" (Highlight your teamwork, communication, and ability to understand diverse stakeholder needs.)

Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps chronologically or by skill type (Design Systems, Web Design, Print, Digital Campaigns).

• Tell a Story: For each project, don't just show the final output. Explain the brief, your role, the challenges, your process, the solutions, and the outcome (ideally with metrics).

• Highlight System Thinking: Clearly articulate how you build reusable components, establish guidelines, and ensure scalability. Use visual aids to demonstrate the structure of your design systems.

• Demo Canva Proficiency: Be ready to briefly showcase your Canva skills if asked, perhaps by demonstrating how a template works or how a Brand Kit is set up.

• Focus on Impact: Emphasize how your design work has driven business results, improved efficiency, or ensured compliance.

📝 Enhancement Note: Candidates should prepare to discuss their experience with Canva in detail, as it's a central tool. Demonstrating a strategic understanding of how design supports business objectives and regulatory requirements will be crucial for success in this interview process.

📌 Application Steps

To apply for this Brand Designer position at Moneycorp:

• Submit your application through the provided link on the Moneycorp careers portal.

• Portfolio Customization: Curate your portfolio to prominently feature your experience with design systems, templating, and working within regulated industries. Highlight specific examples of Canva Brand Kit implementation and scalable asset creation.

• Resume Optimization: Ensure your resume clearly articulates your 5+ years of experience, highlighting keywords related to Brand Design, Design Systems, Canva, Adobe Creative Cloud, UI/UX, Print Production, and Asset Governance. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, explaining how you balance creativity with compliance, and preparing case studies that showcase your ability to build and manage brand systems and enable cross-functional teams.

• Company Research: Thoroughly research Moneycorp's business, its market position, recent news (especially regarding the rebrand), and its stated company values. Understand how your design skills can directly contribute to their goals in global payments and financial services.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.