Creative Designer

📍 Job Overview

Job Title: Creative Designer

Company: AMP Limited

Location: Sydney, New South Wales, Australia

Job Type: Full-time

Category: Marketing & Design Operations

Date Posted: 2026-06-12

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• This role is crucial for translating marketing briefs into impactful visual creative assets that drive customer engagement and brand consistency across multiple channels.

• The Creative Designer will be responsible for developing scalable visual systems and ensuring high-quality, production-ready outputs within a regulated financial services environment.

• A key focus will be on maintaining brand integrity and delivering cohesive, cross-channel campaigns in partnership with content specialists and copywriters.

• The position requires advanced design craft, proficiency in industry-standard design tools, and the ability to manage multiple projects efficiently under tight deadlines.

📝 Enhancement Note: While the job title is "Creative Designer," the responsibilities and context provided by AMP Limited clearly place this role within a marketing operations or brand operations function, focusing on the execution and consistency of creative output aligned with business objectives and brand strategy. The emphasis on "scalable visual systems," "brand guardrails," and "regulated environment" highlights the operational aspect of design delivery.

📈 Primary Responsibilities

• Design high-impact static creative assets across Out-of-Home (OOH), digital display, social media, and Customer Relationship Management (CRM) platforms, ensuring strong craft and brand alignment.

• Develop and implement scalable visual systems that can be applied across various touchpoints and campaigns, maintaining consistency and efficiency.

• Collaborate closely with copywriters, content specialists, and stakeholders to deliver cohesive, cross-channel marketing campaigns that resonate with target audiences.

• Create and adapt simple motion and video assets to enhance engagement for digital and social media campaigns, extending the reach of static creative concepts.

• Ensure strict adherence to brand guidelines and maintain a high standard of quality for all design outputs, ensuring they are production-ready for various channels.

• Manage multiple design briefs from conception to completion, applying platform best practices and ensuring efficient delivery within the constraints of a regulated financial services industry.

• Translate complex campaign ideas into clear, compelling visual solutions that effectively communicate marketing messages and drive desired customer actions.

• Adapt designs for different channels and formats, ensuring optimal performance and user experience across digital, print, and social media.

📝 Enhancement Note: The responsibilities emphasize the operational execution of creative design within a structured marketing framework. The mention of "scalable visual systems," "platform best practice," and "efficient delivery in a regulated environment" points to a need for systematic design processes and an understanding of operational constraints.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles, visual communication, or a related field is implied through the experience and portfolio requirements.

Experience: 7+ years of dedicated experience as a Creative Designer, with a proven track record in creating static design for integrated campaigns and customer communications.

Required Skills:

• Demonstrated excellence in static design across OOH, digital display, social media, and CRM design, as evidenced by a high-quality portfolio.

• Advanced proficiency in typography, layout, composition, and visual hierarchy, with the ability to produce clear, high-impact work rapidly.

• Proven experience in translating campaign concepts into scalable visual systems applicable across multiple touchpoints.

• Expert-level proficiency in Figma for collaborative design workflows and prototyping.

• Advanced skills in Adobe Creative Suite, specifically Photoshop, Illustrator, and InDesign.

• Ability to manage multiple briefs simultaneously, effectively prioritizing tasks and meeting deadlines.

• Experience working within established brand guidelines, particularly within complex or regulated industry environments.

• Strong stakeholder management and communication skills to effectively collaborate with cross-functional teams. Preferred Skills:

• Working knowledge of motion graphics and video editing software, such as After Effects and Adobe Premiere Pro, for creating supplementary visual assets.

• Experience in the financial services sector or other highly regulated industries, understanding the nuances of compliance and brand governance.

• Familiarity with A/B testing principles for digital creative assets to optimize performance.

• Understanding of content strategy and how visual design supports broader marketing objectives.

📝 Enhancement Note: The emphasis on specific software (Figma, Adobe Creative Suite) and practical skills like typography and layout, alongside experience in regulated environments, suggests a need for a technically proficient designer who can operate efficiently within established frameworks, aligning with operational goals.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 7 years of design experience, with a strong focus on static design for integrated campaigns and customer communications.

• Specific examples demonstrating excellence in OOH, digital display, social media, and CRM design, highlighting the ability to create impactful visuals for diverse channels.

• Case studies or examples that illustrate the translation of campaign ideas into scalable visual systems across multiple touchpoints.

• Evidence of advanced craft in typography, layout, composition, and visual hierarchy, showcasing the ability to create clear, high-impact work efficiently.

• Demonstrations of proficiency in Figma and Adobe Creative Suite, with examples that reflect advanced usage of these tools.

• If motion or video assets are included, they should support static campaign ideas and demonstrate an understanding of enhancing engagement. Process Documentation:

• While not explicitly stated as a requirement for submission, the portfolio should implicitly demonstrate an understanding of efficient design processes, including how briefs are translated, how brand guidelines are applied, and how multiple stakeholders are managed.

• Examples of how designs were adapted for different channels or scaled across various touchpoints will showcase process efficiency and systematic thinking.

📝 Enhancement Note: The portfolio is the primary mechanism for assessing design craft and operational capability. The expectation for "scalable visual systems" and "efficient delivery" implies a need for designers who can demonstrate a systematic approach to their work, not just aesthetic output.

💵 Compensation & Benefits

Salary Range: For a Creative Designer with 7+ years of experience in Sydney, NSW, Australia, the estimated salary range is AUD $90,000 - $130,000 per annum. This estimate is based on industry benchmarks for experienced designers in major Australian metropolitan areas, considering the specific requirements for advanced skills and experience in a regulated environment.

Benefits:

• Inclusive and Flexible Work Arrangements: Offering flexibility in how and where work is done, promoting work-life balance.

• Volunteer and Fundraising Opportunities: Encouraging community involvement and corporate social responsibility.

• Health and Wellbeing Support: Programs and resources dedicated to the physical and mental wellbeing of employees.

• Year-round opportunities for professional development and skill enhancement.

• Opportunities to contribute to meaningful work that impacts the prosperity of the country and its people.

• Potential for career-defining moments and growth within an evolving organization.

Working Hours: 40 hours per week, typical for a full-time role, with an expectation of efficiency and productivity.

📝 Enhancement Note: The salary estimate is based on current market data for experienced creative professionals in Sydney, Australia. The benefits highlight AMP's commitment to employee wellbeing and engagement, which are key factors for attracting and retaining talent in operational roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (specifically Banking, Superannuation, Retirement, and Finance). AMP Limited operates within a highly regulated sector, requiring a strong emphasis on compliance, brand governance, and customer trust.

Company Size: AMP Limited is a large, established financial institution with a significant presence in Australia and New Zealand. Its size implies a structured organization with established processes and a need for consistent brand execution across a broad customer base.

Founded: 1849. AMP has a long legacy, and its current phase is described as a transformation under new leadership, aiming to be nimbler and redefine financial services.

Team Structure:

• The Brand, Creative & Social (BCS) team operates as a "Centre of Excellence" with a "matrix-style delivery model." This model combines strategic leadership with embedded executional support.

• BCS is responsible for brand strategy, creative quality, content and social strategy, governance, and measurement.

• Portfolio teams handle end-to-end marketing execution, with BCS enabling them to operate efficiently and effectively within defined brand guardrails.

• The Creative Designer will likely work within this BCS structure, collaborating with content specialists, copywriters, and stakeholders from various portfolio teams. Methodology:

• Data Analysis & Insights: While not explicitly detailed for this design role, the BCS team's responsibility for "measurement" suggests a data-driven approach to understanding campaign performance and brand impact.

• Workflow Planning & Optimization: The matrix model and "Centre of Excellence" structure imply a focus on optimizing workflows for creative delivery and ensuring efficient, effective marketing execution.

• Automation & Efficiency: The drive for efficiency and "pace" in creative delivery suggests an ongoing effort to streamline processes and leverage technology for faster, more consistent output.

Company Website: https://www.amp.com.au/

📝 Enhancement Note: AMP's culture is characterized by a blend of legacy and transformation. The "Centre of Excellence" model for Brand, Creative & Social indicates a strategic approach to managing creative operations, emphasizing consistency, governance, and efficiency.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an experienced individual contributor within the creative operations function. It requires a high degree of autonomy and expertise in design execution and brand application rather than management of people. The "5-10 years" experience level suggests a senior designer capable of independent work and problem-solving.

Reporting Structure: The Creative Designer likely reports into a Manager or Lead within the Brand, Creative & Social (BCS) team, which operates as a Centre of Excellence. This role will collaborate with various "portfolio teams" who execute end-to-end marketing, indicating a matrixed reporting or strong cross-functional interaction.

Operations Impact: The Creative Designer's impact is directly tied to the effectiveness of AMP's marketing communications. By producing bold, on-brand creative, they help drive customer engagement, support campaign objectives, and reinforce brand perception. In a regulated industry, maintaining brand consistency and quality is critical for trust and compliance, directly impacting business outcomes.

Growth Opportunities:

• Specialization: Deepen expertise in specific design areas like digital, social, or motion graphics, becoming a subject matter expert within the BCS team.

• Cross-functional Exposure: Gain broader understanding of marketing strategies and campaign execution by working across different portfolio teams.

• Process Improvement: Contribute to refining design workflows, improving efficiency, and enhancing the application of brand guidelines within the Centre of Excellence model.

• Leadership Potential: While not a direct management role, opportunities may arise to mentor junior designers or lead specific creative projects.

📝 Enhancement Note: The role offers growth in specialized design skills and exposure to broader marketing operations within a transformed financial services organization. The emphasis is on deepening expertise and contributing to operational efficiency.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, spontaneous ideation, and direct interaction with colleagues.

Office Location(s): Sydney, New South Wales, Australia. This central location likely provides access to a vibrant professional community and convenient amenities.

Workspace Context:

• Collaborative Environment: The matrix-style delivery model and "Centre of Excellence" structure imply a highly collaborative setting where designers work closely with copywriters, content specialists, and marketing teams from various portfolio areas.

• Operations Tools & Technology: Access to industry-standard design software (Figma, Adobe Creative Suite) and potential for exposure to project management and asset management tools common in marketing operations.

• Team Interaction: Regular opportunities for face-to-face interaction, team meetings, and feedback sessions, fostering a sense of shared purpose and collective problem-solving.

Work Schedule: A standard 40-hour work week is expected. The description emphasizes "pace" and "delivering at speed," suggesting an environment that values efficient work practices and time management to meet project deadlines.

📝 Enhancement Note: The on-site nature of the role points towards a traditional office environment that fosters direct collaboration, which can be beneficial for creative problem-solving and team cohesion in operational settings.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with role requirements.

• Portfolio Presentation: Candidates will likely be asked to walk through their portfolio, explaining their design process, rationale behind key projects, and how they translated briefs into successful visual outcomes. This is a critical step to assess craft and operational thinking.

• Skills Assessment/Challenge: A practical design exercise or case study may be presented, requiring candidates to demonstrate their ability to design under pressure, apply brand guidelines, and deliver within a specified timeframe. This tests their operational agility.

• Manager/Team Interviews: Discussions with the hiring manager and potential team members to assess cultural fit, collaboration style, and understanding of the role's operational context within AMP's marketing framework.

• Final Interview: Potentially with senior leadership for final approval.

Portfolio Review Tips:

• Showcase Breadth and Depth: Include a diverse range of projects demonstrating expertise across OOH, digital, social, and CRM design.

• Highlight Process: For each project, briefly explain the brief, your creative process, design decisions, stakeholder collaboration, and the final outcome, emphasizing efficiency and problem-solving.

• Demonstrate Scalability: Include examples of how you've taken a core concept and scaled it across multiple channels or touchpoints.

• Emphasize Brand Adherence: Show examples of designs that strictly follow brand guidelines, especially in complex or regulated scenarios.

• Figma and Adobe Proficiency: Ensure examples clearly show advanced usage of Figma and the Adobe Creative Suite.

• Conciseness: Present your strongest work efficiently and be prepared to discuss it in detail.

Challenge Preparation:

• Understand AMP's Brand: Familiarize yourself with AMP's current branding, marketing campaigns, and target audience.

• Practice Design Under Pressure: Simulate timed design exercises, focusing on delivering a high-quality, on-brand output quickly.

• Prepare for "Regulated Environment" Questions: Be ready to discuss how you approach design constraints and compliance requirements in your work.

• Articulate Strategic Rationale: Be prepared to explain the strategic thinking behind your design choices, not just aesthetic preferences.

📝 Enhancement Note: The interview process heavily emphasizes the portfolio as proof of operational capability in design. Candidates should prepare to articulate their process, focus on efficiency, and demonstrate how they apply brand strategy within operational constraints.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and building scalable design systems. Proficiency is a key requirement.

• Adobe Creative Suite:

  • Photoshop: For image manipulation, digital asset creation, and detailed retouching.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For page layout and print design, particularly for OOH and other collateral.

• After Effects / Adobe Premiere Pro (Secondary): Useful for creating simple motion graphics and video assets to enhance digital and social content.

Analytics & Reporting: While not direct design tools, an understanding of how design performance is measured (e.g., engagement rates, conversion metrics for digital assets) is beneficial. The BCS team's responsibility for "measurement" suggests a data-informed design approach.

CRM & Automation: Familiarity with how design assets are deployed through CRM platforms and integrated into marketing automation workflows would be advantageous, though not explicitly required.

📝 Enhancement Note: The specified toolset highlights the need for a designer who is proficient in modern collaborative design platforms (Figma) and industry-standard creative software, with an understanding of how these tools support efficient creative production and digital asset creation.

👥 Team Culture & Values

Operations Values:

• Adaptability & Grit: The company values individuals who can adapt to change and persevere through challenges ("adapt from BAU to the ambiguous with ease," "commitment, grit").

• Growth Mindset: Embracing challenges as opportunities for learning and development is encouraged.

• Ownership & Initiative: Employees are expected to "jump in and deliver across a variety of areas," indicating a culture of proactivity and taking responsibility.

• Inclusion & Belonging: AMP is committed to fostering a diverse and inclusive workplace where individuals feel valued and can be themselves.

• Innovation & Experimentation: A willingness to "try new things" and learn from outcomes, even if they don't work, is part of the culture.

Collaboration Style:

• Matrixed & Cross-functional: The BCS team operates within a matrix structure, requiring close collaboration with various portfolio teams, copywriters, and content specialists.

• Lean & Agile: The emphasis on running "lean" suggests a fast-paced environment where collaboration is direct and efficient.

• Direct Communication: Being "closer to the action and executive decisions" implies a culture where communication is straightforward and feedback is readily exchanged.

📝 Enhancement Note: The culture emphasizes agility, proactivity, and collaborative problem-solving, aligned with operational efficiency and a transformative business agenda. Inclusion is a stated priority, important for team dynamics.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to Transformation: Working within a company undergoing significant change requires flexibility and the ability to navigate ambiguity.

• Delivering at Pace in a Regulated Environment: Balancing the need for speed with strict brand guidelines and compliance requirements in the financial services sector.

• Managing Multiple Stakeholders and Deadlines: Effectively prioritizing and delivering high-quality work for a variety of briefs and stakeholders simultaneously.

• Translating Complex Briefs: Effectively interpreting marketing objectives and translating them into clear, compelling visual solutions.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to deepen expertise in static design, explore motion graphics, and become proficient in new design methodologies.

• Industry Exposure: Working within the financial services sector provides insight into the unique challenges and opportunities of marketing in a regulated industry.

• Process Optimization Contribution: The emphasis on efficiency and a Centre of Excellence model offers a chance to contribute to improving design workflows and operational effectiveness.

• Career Pathing: Potential to grow into senior design roles, specialized creative positions, or even roles with a greater strategic focus within the BCS team.

📝 Enhancement Note: The challenges are rooted in the operational demands of a design role within a large, transforming, and regulated company. Growth opportunities focus on skill enhancement and contributing to operational improvements.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a marketing brief into a visual design concept, particularly for a regulated industry like financial services." Focus on your systematic approach, how you incorporate brand guidelines, and how you ensure clarity and impact.

• "How do you manage multiple design projects with competing deadlines and diverse stakeholder requirements? Provide an example from your portfolio." Highlight your organizational skills, prioritization techniques, and communication strategies.

• "Walk us through a project in your portfolio where you developed a scalable visual system. What were the challenges, and how did you ensure consistency across different touchpoints?" Emphasize your ability to think operationally about design application.

• "How do you ensure brand consistency and high-quality outputs when working under pressure or with tight turnarounds?" Discuss your methods for maintaining standards and using tools efficiently. Company & Culture Questions:

• "What interests you about AMP Limited and its current transformation?" Research AMP's recent news, strategic goals, and demonstrate an understanding of their market position.

• "How do you adapt to change and ambiguity in a work environment?" Relate this to AMP's transformation phase and your own experiences.

• "Describe your experience working within a matrixed team structure or a Centre of Excellence model." Show your understanding of collaborative operational frameworks.

• "How do you approach collaboration with copywriters and content specialists to achieve cohesive campaign results?" Emphasize your teamwork and communication skills. Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly articulate the brief, your role, the creative process, key design decisions, challenges faced, solutions implemented, and the final outcome/impact.

• Quantify Impact (where possible): If you have metrics on engagement, conversion, or brand recall related to your designs, present them. For example, "This social campaign I designed saw a 15% increase in engagement."

• Showcase Figma & Adobe Skills: Be prepared to discuss specific techniques used in Figma for collaboration or system building, and advanced features in Adobe Creative Suite.

• Emphasize Operational Efficiency: Highlight how your process led to efficient delivery, scalability, or effective adherence to brand guidelines.

• Tailor to AMP: Briefly mention how your skills and experience align with AMP's brand and the specific requirements of the role.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent, but also operational efficiency, process adherence, and the ability to thrive in a dynamic, regulated environment. The portfolio is key to backing up these assertions.

📌 Application Steps

To apply for this Creative Designer position:

• Submit your application through the provided Oracle Cloud portal link.

• Customize your resume: Ensure it clearly highlights your 7+ years of experience in creative design, emphasizing static design for integrated campaigns and customer communications, and proficiency in Figma and Adobe Creative Suite. Use keywords like "OOH," "digital display," "social media design," "CRM design," and "scalable visual systems."

• Curate your portfolio: Select your strongest work that showcases excellence across OOH, digital, social, and CRM. Include examples demonstrating advanced typography, layout, composition, and visual hierarchy. Prepare to discuss your design process, how you translated briefs into scalable visual systems, and how you managed stakeholders and deadlines.

• Research AMP Limited: Understand their brand, current marketing efforts, and their stated transformation journey. Familiarize yourself with their values and the financial services industry context.

• Prepare for a potential design challenge: Be ready to demonstrate your design skills and ability to work under pressure, adhering to brand guidelines and operational constraints.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---