Product Designer

📍 Job Overview

Job Title: Product Designer

Company: Bally's Interactive

Location: Manchester, England, United Kingdom

Job Type: FULL_TIME

Category: Product Design / UX/UI

Date Posted: 2026-07-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Owns the end-to-end UX and UI design for specific sportsbook product domains, from concept to production-ready delivery.

• Leverages AI tools to enhance design exploration, accelerate workflows, and improve product outcomes.

• Collaborates closely with cross-functional teams including Product Management, User Research, and Engineering to translate user needs and business requirements into intuitive and engaging digital experiences.

• Contributes to and maintains a structured design system, ensuring consistency, scalability, and developer-readiness across products.

• Articulates and defends design decisions effectively to a wide range of stakeholders across all levels of the organization.

📝 Enhancement Note: This role is positioned within the Sports Design Team, indicating a specialization in sportsbook experiences such as bet slips, in-play betting, cash-out features, and promotions. The emphasis on AI tools suggests a forward-thinking design approach and an expectation for candidates to be proficient in integrating these technologies into their workflow.

📈 Primary Responsibilities

• Lead the entire design process for assigned sportsbook product features, encompassing user flows, wireframes, high-fidelity mockups, and interactive prototypes.

• Proactively identify opportunities for UX/UI improvements within the sportsbook product suite, driving innovation and enhancing player engagement.

• Champion the use of AI tools within the design process, exploring novel applications for ideation, iteration, and optimization.

• Collaborate with User Research to conduct user testing, gather feedback, and translate insights into actionable design improvements.

• Ensure design outputs are consistent with the established design system (components, patterns, tokens) and identify areas for its enhancement and evolution.

• Present design concepts and rationale clearly and persuasively to Product Managers, Engineering teams, and other key stakeholders, incorporating feedback effectively.

• Work closely with front-end developers to ensure accurate implementation of designs and provide necessary design specifications and assets.

• Contribute to a culture of continuous learning and improvement within the design team, sharing best practices and insights.

📝 Enhancement Note: Core responsibilities highlight a blend of individual ownership and collaborative partnership, common in mid-level product design roles. The explicit mention of "production-ready design" and "trusted partners" indicates an expectation for a high degree of autonomy and a direct impact on shipped products.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, HCI, Computer Science, or a related field, or equivalent practical experience, is generally expected for a mid-level Product Designer role.

Experience:

• Minimum of 2 years of dedicated experience in a Product Design (UX/UI) role, with a proven track record of designing consumer-facing digital products, preferably at scale.

• Demonstrated experience in designing for complex user journeys within a digital product environment. Required Skills:

• UX/UI Design Craft: Proven ability to create intuitive user experiences and visually appealing interfaces, from concept to polished design.

• Figma Proficiency: Expert-level command of Figma for wireframing, prototyping, UI design, and collaboration.

• Design Systems: Strong understanding and practical experience working within, contributing to, and advocating for design systems, including components, patterns, and design tokens.

• AI Tool Integration: Confident and everyday use of AI tools in the design workflow, with a proactive approach to exploring new applications for enhanced creativity and efficiency.

• Stakeholder Communication: Excellent verbal and written communication skills, with the ability to effectively listen, present, and defend design decisions to diverse audiences at all organizational levels.

• User Research Acumen: Ability to leverage user research findings, analytics, and testing data to inform design decisions and iteratively improve player experiences.

• Problem-Solving: Strong analytical and problem-solving skills to address complex design challenges and deliver effective solutions.

Preferred Skills:

• Sports Betting/iGaming Experience: Previous experience designing for sports betting or real-money gaming platforms.

• Passion for Sports: A genuine interest in sports and an understanding of the betting landscape can be advantageous for contextualizing design decisions.

• Understanding of Technical Feasibility: Working knowledge of the technologies and platforms on which designs will be implemented, understanding their implications on design feasibility.

• Agile Methodologies: Familiarity with Agile development processes and how design integrates within sprint cycles.

📝 Enhancement Note: The emphasis on AI tools and design systems is significant. Candidates should be prepared to demonstrate how they have used AI in their past work and how they approach maintaining and evolving design systems for scalability and consistency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A compelling portfolio showcasing shipped work, demonstrating end-to-end ownership of UX and UI design projects.

• Clear articulation of the design process, including problem definition, user research insights, ideation, design iterations, and final solutions.

• Examples of how AI tools were integrated into the design process to drive efficiency, creativity, or improved outcomes.

• Specific case studies highlighting contributions to or utilization of design systems, demonstrating an understanding of component-based design and scalability.

• Visual examples of UI design quality and attention to detail, alongside wireframes and user flows that illustrate strong UX thinking. Process Documentation:

• Demonstrate the ability to document design processes and decisions clearly, enabling knowledge transfer and collaboration.

• Showcase an understanding of how to translate product requirements and user feedback into structured design documentation.

• Examples of how design processes have been optimized for efficiency or improved quality in previous roles.

📝 Enhancement Note: The portfolio is critical and should explicitly highlight experience with AI tools and design systems. Candidates are advised to structure their portfolio around specific projects, detailing their role, the challenges faced, the solutions implemented, and the impact achieved, with a focus on the "how" and "why" behind their design choices.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience requirement (2-5 years) and the location in Manchester, UK, the estimated annual salary for a Product Designer would typically range from £40,000 to £60,000. This range can vary based on the candidate's specific skills, portfolio strength, and the precise responsibilities of the role within Bally's Interactive.

Benefits:

• Annual Leave: Generous paid time off for rest and rejuvenation.

• Pension Plan: Employer-contributed pension scheme to support long-term financial security.

• Health Insurance: Comprehensive health insurance coverage for employees and potentially their families.

• Company Share Scheme: Opportunity to own a stake in the company's success through equity.

• Volunteering Days: Paid time off to contribute to community initiatives and causes.

• Home Office Allowance: Financial support for setting up an effective and comfortable home workspace if hybrid arrangements are utilized or for remote work needs.

• Wellness or Gym Allowance: Contribution towards health and fitness activities to promote employee well-being.

Working Hours: The standard working hours are typically 40 hours per week, aligning with full-time employment. While the role is designated as on-site, there may be flexibility in start and end times, subject to team coordination and operational needs.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for Product Designers in the Manchester area with 2-5 years of experience. The provided benefits are typical for a company of Bally's Interactive's size and industry, offering a comprehensive package.

🎯 Team & Company Context

🏢 Company Culture

Industry: Bally's Interactive operates within the dynamic and rapidly evolving digital entertainment sector, specifically focusing on sports betting, iGaming, free-to-play games, and daily fantasy sports. This industry is characterized by a strong emphasis on player engagement, data-driven decision-making, regulatory compliance, and technological innovation.

Company Size: Bally's Interactive is a significant player in the digital entertainment space, part of a larger global entertainment provider. The "tens of millions of players across the globe" and an "unmatched ecosystem of products" suggest a large, established organization with substantial reach and resources. This scale implies robust processes, significant investment in technology, and opportunities for impact.

Founded: Bally's Interactive is the digital arm of a larger entity. While the exact founding date of the digital division isn't specified, the parent company's established presence in entertainment suggests a solid foundation and a history of adapting to market changes. This history can translate into a culture that values both stability and forward-thinking innovation.

Team Structure:

• Product Design Team: This role is within the Product Design department, described as "multi-skilled" and "at the heart of Bally's International." It specifically sits within the Sports Design Team, focusing on the sportsbook experience.

• Reporting Structure: The Product Designer will report to a Design Lead, who provides direction and support. The team works as "trusted partners" with Product, User Research, and Development.

• Cross-functional Collaboration: Close collaboration is expected with Product Management, User Research, and Development teams to transform ideas into functional products.

Methodology:

• Data-Driven Design: The company emphasizes using "real player needs" and "analytics" to inform design decisions.

• AI Integration: AI is presented as an "everyday craft" to explore ideas, move faster, and ship better products.

• Design System Utilization: A structured design system is fundamental, with an expectation to work within and contribute to its components, patterns, and tokens.

Company Website: https://www.ballys.com/ (Note: The provided URL in the input was null, this is a general Bally's corporate site. Bally's Interactive may have a specific microsite, but this is a reasonable starting point.)

📝 Enhancement Note: The company culture appears to value innovation (AI tools), collaboration (cross-functional teams), and a player-centric approach. The scale of operations suggests a need for structured processes and efficient workflows, where design systems play a crucial role.

📈 Career & Growth Analysis

Operations Career Level: This role is defined as a "mid-level designer." This implies a move beyond junior responsibilities to taking ownership of specific product areas. The designer is expected to be proactive, capable of managing their own projects, and able to contribute significantly to the design system. They are not yet at a senior or lead level, but are expected to operate with a high degree of autonomy and influence.

Reporting Structure: The Product Designer will report to a Design Lead. This indicates a mentorship and guidance structure, where the Lead provides direction, support, and feedback, while the Designer executes design work independently. This is a common structure for mid-level roles, allowing for skill development under experienced supervision.

Operations Impact: The Product Designer's impact is direct and significant, as they "own the end-to-end UX and UI for the sportsbook journeys." This means their work directly shapes the player experience, influencing engagement, retention, and potentially revenue through well-designed betting products. Their designs are critical for translating business objectives into user-friendly interfaces that drive player interaction.

Growth Opportunities:

• Skill Specialization: Opportunities to deepen expertise in sportsbook design, UX/UI craft, and advanced AI tool applications.

• Design System Contribution: Potential to take on more responsibility in evolving and maintaining the design system, becoming a subject matter expert.

• Leadership Potential: For high performers, growth could lead to senior design roles, Design Lead positions, or specialization in areas like UX research, interaction design, or product strategy.

• Cross-Functional Understanding: Developing a strong understanding of product management, user research methodologies, and software development lifecycles, which are valuable for broader career progression.

📝 Enhancement Note: The "mid-level" designation suggests a career path that builds upon foundational design skills, with opportunities to increase ownership, strategic input, and potentially specialize within the iGaming/sports betting domain. The direct impact on player-facing products offers tangible career achievements.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a traditional office-based work environment. This suggests opportunities for in-person collaboration, spontaneous brainstorming, and a more integrated team dynamic compared to fully remote roles.

Office Location(s): The primary office location is Manchester, England. Specific details about the office facilities, amenities, or accessibility are not provided but can be inferred to be a professional corporate setting typical for a company of Bally's Interactive's stature.

Workspace Context:

• Collaborative Environment: An on-site setting facilitates direct interaction with colleagues from Product, User Research, and Development, fostering a collaborative design culture.

• Tools & Technology: Access to standard design software (Figma) and potentially other company-provided hardware and software necessary for design work.

• Team Interaction: Regular opportunities for face-to-face meetings, design critiques, workshops, and knowledge sharing sessions with the Sports Design Team and broader Product Design department.

Work Schedule: The standard work schedule is 40 hours per week. While on-site, there might be some flexibility in daily start and end times, but core hours would likely be expected for team collaboration and meeting attendance. The focus is on delivering production-ready designs, implying a results-oriented approach.

📝 Enhancement Note: The on-site requirement suggests a preference for in-person collaboration, which can be beneficial for design teams that rely on rapid iteration and direct feedback. Candidates should consider how they thrive in such an environment and how they can contribute to a positive team dynamic.

📄 Application & Portfolio Review Process

Interview Process: The typical interview process for a Product Designer at a company like Bally's Interactive would likely involve several stages:

• Initial Screening: A brief call with HR or a recruiter to assess basic qualifications, cultural fit, and salary expectations.

• Portfolio Review & Design Discussion: A more in-depth session with the Design Lead and potentially other designers. This is where your portfolio will be thoroughly reviewed, and you'll be asked to walk through specific projects, explaining your process, decisions, and impact.

• Design Challenge/Exercise: Candidates may be given a take-home design challenge or an on-the-spot exercise to assess their problem-solving skills, design thinking, and ability to apply design principles under timed conditions. This might involve critiquing an existing design, sketching out a new feature, or proposing solutions to a specific problem.

• Cross-functional Interviews: Interviews with members of the Product Management and Development teams to evaluate collaboration skills, understanding of technical constraints, and ability to communicate effectively with non-designers.

• Final Interview: A meeting with a senior leader or hiring manager to discuss overall fit, career aspirations, and confirm alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select 3-4 of your strongest projects that best represent your skills in UX/UI, design systems, AI integration, and ideally, experience with consumer-facing digital products or similar domains.

• Tell a Story: For each project, clearly articulate the problem statement, your role and responsibilities, the design process undertaken (research, ideation, prototyping, testing), key challenges, your design solutions, and the measurable impact or outcomes.

• Highlight AI & Design Systems: Explicitly call out how you used AI tools and how you interacted with or contributed to design systems. Provide specific examples of components, patterns, or efficiency gains.

• Visual Clarity: Ensure your portfolio is visually polished, easy to navigate, and showcases high-quality visual design alongside strong UX rationale.

• Prepare to Defend: Be ready to answer questions about your design decisions, trade-offs made, and how you handled feedback or challenges.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Time Management: Allocate your time effectively across research, ideation, design, and presentation.

• Focus on Process: Even if you don't complete a fully polished final design, demonstrate a clear and logical design process.

• Articulate Rationale: Be prepared to explain your choices and assumptions, even for quick sketches or wireframes.

📝 Enhancement Note: The portfolio review is likely the most crucial stage. Candidates should prepare to discuss not just the final output, but the journey to get there, with a particular emphasis on how they leveraged AI and design systems to achieve their results.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The core tool for UX/UI design, wireframing, prototyping, and collaboration. Proficiency is a must.

• AI Design Tools: Candidates are expected to be comfortable with various AI tools that assist in design exploration, content generation, workflow automation, and potentially image creation or enhancement. Specific tools may vary, but a general familiarity and willingness to adopt new AI technologies are key.

• Prototyping Tools: While Figma has robust prototyping capabilities, experience with dedicated tools like InVision, Axure, or similar might be beneficial.

Analytics & Reporting:

• Analytics Platforms: Familiarity with web analytics tools (e.g., Google Analytics, Adobe Analytics) and product analytics platforms (e.g., Mixpanel, Amplitude) to understand user behavior and inform design decisions.

• Data Visualization Tools: Experience interpreting data presented in dashboards or reports, potentially using tools like Tableau or Power BI, to understand user engagement metrics.

CRM & Automation:

• While not directly a design tool, understanding how customer data is managed in CRMs (like Salesforce) and how marketing automation might influence user journeys can provide valuable context for B2C product design.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The emphasis on AI tools suggests a need for candidates who are not only users but also explorers of these emerging technologies within a design context.

👥 Team Culture & Values

Operations Values: Bally's Interactive's DNA values are:

• Always Ready: Embrace change, adapt, and do what it takes to delight customers. This implies a flexible, agile, and customer-focused mindset for designers.

• You Make the Difference: Your contributions directly impact player experience and loyalty. This highlights the importance of individual ownership and the value placed on design's contribution.

• All One Team: Look out for each other, respect diversity, and connect through a common purpose. This points to a collaborative, inclusive, and supportive team environment where designers work together towards shared goals.

• Learning Every Day: Show constant curiosity and the drive to learn from successes, mistakes, new experiences, and colleagues. This fosters a growth mindset, encouraging continuous improvement and knowledge sharing within the design team.

• Love to Lead: Think differently, seek innovation, and always look for ways to raise the game. This encourages proactive thinking, creative problem-solving, and a drive for excellence in design.

Collaboration Style:

• Cross-functional Integration: Designers are expected to be "trusted partners" with Product, User Research, and Development, indicating a highly integrated and collaborative approach.

• Feedback Culture: The "Love to Lead" and "Learning Every Day" values suggest an environment where constructive feedback is welcomed and used for improvement, both for individuals and products.

• Shared Purpose: The "All One Team" value emphasizes working towards common objectives, ensuring that design efforts are aligned with broader business and player experience goals.

📝 Enhancement Note: The company's DNA values strongly suggest a culture that is dynamic, customer-centric, collaborative, and focused on continuous improvement and innovation. Designers should be prepared to demonstrate how they embody these values in their work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving Industry: The sports betting and iGaming industry is highly competitive and subject to rapid technological advancements and regulatory changes. Designers must be adaptable and stay current with trends.

• Balancing Player Needs with Business Goals: Effectively designing for player engagement and satisfaction while also meeting business objectives and revenue targets can be a complex balancing act.

• Integration of AI in Design: Navigating the ethical considerations and practical implementation of AI tools in the design workflow, ensuring they enhance rather than detract from the user experience and design quality.

• Maintaining Design System Scalability: As the product suite grows, ensuring the design system remains robust, scalable, and easy for developers to use can be an ongoing challenge.

Learning & Development Opportunities:

• Specialized Domain Knowledge: Deepen expertise in the nuances of sports betting and iGaming product design, understanding player psychology and market dynamics.

• Advanced AI Tool Mastery: Become a go-to expert within the team for leveraging cutting-edge AI tools for design ideation, optimization, and efficiency.

• Design System Leadership: Take on more responsibility for the strategic direction and implementation of the design system.

• Cross-functional Skill Development: Gain deeper insights into product strategy, user research methodologies, and software development processes, broadening career horizons.

• Industry Conferences & Workshops: Opportunities to attend relevant industry events and training sessions to stay abreast of design trends and best practices.

📝 Enhancement Note: The challenges presented are inherent to the fast-paced digital entertainment sector. The growth opportunities are geared towards developing specialized expertise within the company's core domains and leveraging emerging technologies like AI.

💡 Interview Preparation

Strategy Questions:

• "Describe how you've used AI tools in your design process to solve a specific problem or improve efficiency. What were the outcomes?" (Prepare a specific case study.)

• "Walk me through a project where you had to balance competing stakeholder requirements. How did you navigate those discussions and arrive at a solution?" (Focus on communication and negotiation skills.)

• "How do you approach designing for a complex user journey, such as placing a bet or managing an account, within a structured design system?" (Demonstrate understanding of process and system constraints.)

• "What are your thoughts on the ethical implications of using AI in product design, particularly in an industry like sports betting?" (Showcase critical thinking and responsibility.) Company & Culture Questions:

• "Based on your research, how do you see your design philosophy aligning with Bally's Interactive's DNA values (Always Ready, You Make the Difference, All One Team, Learning Every Day, Love to Lead)?" (Research these values thoroughly and prepare specific examples.)

• "How would you contribute to the 'Learning Every Day' and 'Love to Lead' values within the Product Design team?" (Highlight curiosity, initiative, and willingness to share knowledge.)

• "Describe a time you had to adapt to a significant change in project scope or requirements. How did you handle it, and what did you learn?" (Assesses adaptability and resilience.) Portfolio Presentation Strategy:

• Start with the "Why": Begin each project by clearly stating the problem or opportunity and the business/user goals.

• Show, Don't Just Tell: Use visuals effectively to illustrate your design process and final solutions. Ensure mockups and prototypes are high-quality and easy to understand.

• Quantify Impact: Whenever possible, use metrics and data to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction scores, reduced task completion times).

• Highlight AI & System Contributions: Dedicate specific slides or talking points to showcase your proficiency with AI tools and your work with design systems. Explain how you used them and the benefits.

• Be Prepared for Deep Dives: Anticipate detailed questions about specific design choices, user flows, accessibility considerations, and technical feasibility.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the company's values, the specific challenges of the sports betting industry, and a clear, data-supported narrative of your design process, particularly regarding AI and design systems.

📌 Application Steps

To apply for this Product Designer position:

• Submit your application through the provided application link on Bally's Interactive's recruitment portal.

• Portfolio Customization: Tailor your portfolio to highlight projects that demonstrate your UX/UI craft, experience with consumer digital products, proficiency in Figma, and specific examples of how you've utilized AI tools in your design workflow. Ensure clear articulation of your design process and outcomes.

• Resume Optimization: Ensure your resume clearly outlines your 2+ years of relevant Product Design experience, emphasizing keywords such as UX/UI Design, Figma, Design Systems, AI Tools, User Research, and Stakeholder Management. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design decisions, process, and the impact of your work. Prepare specific examples that align with Bally's Interactive's DNA values and demonstrate your ability to collaborate effectively. Rehearse your portfolio walkthrough.

• Company Research: Thoroughly research Bally's Interactive, its brands (Bally Bet, Virgin Games, etc.), and the sports betting/iGaming industry. Understand their market position, player base, and any recent news or initiatives. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.