Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Journey

Location: Cheltenham, England, United Kingdom

Job Type: Permanent employee

Category: Product Design / UX/UI

Date Posted: 2026-06-12

Experience Level: 5-10 years

Remote Status: UK Remote Only

🚀 Role Summary

• Drive the end-to-end product design lifecycle for Journey's 'Book' e-commerce platform, a critical revenue-generating asset for luxury hotels.

• Leverage deep e-commerce and UX expertise to enhance conversion pathways, merchandising, and core booking journeys across web and mobile.

• Champion a data-driven, human-centered design approach, utilizing CRO principles, analytics, and experimentation to achieve measurable improvements.

• Collaborate cross-functionally with product, engineering, data, and commercial teams to deliver elegant, high-performing booking experiences.

📝 Enhancement Note: This role is explicitly UK-based, requiring applicants to be residents within the UK. The Senior Product Designer will be instrumental in shaping the future of an e-commerce platform that directly contributes to millions in revenue, necessitating a strong commercial awareness and a focus on conversion-driven design.

📈 Primary Responsibilities

• Lead the complete design process for the 'Book' platform, from initial discovery and user research through to conceptualization, prototyping, testing, UI design, and final delivery.

• Translate complex business objectives, user insights derived from qualitative and quantitative research (including funnel analysis and behavioral data), and specific hotel client requirements into intuitive and effective booking experiences.

• Own and optimize core user journeys crucial for e-commerce success, including search, availability checks, selection, checkout, upsell flows, and gifting functionalities.

• Proactively apply Conversion Rate Optimization (CRO) principles, leverage analytics data, and design/analyze A/B tests to drive demonstrable increases in conversion rates and overall revenue.

• Develop high-fidelity user flows, detailed wireframes, interactive prototypes, and polished UI designs that meet both user needs and business objectives.

• Actively contribute to, and help mature, the company's design system by creating scalable, reusable components that ensure consistency and efficiency across the platform.

• Ensure seamless collaboration with the engineering team, providing clear documentation, detailed specifications, and ongoing support to guarantee high-quality implementation of design solutions.

• Support both iterative design enhancements and significant strategic projects, such as an upcoming UX/UI overhaul, demonstrating adaptability and strategic vision.

• Present design concepts, rationale, and supporting evidence clearly and persuasively to stakeholders, influencing product direction and fostering alignment across teams.

• Advocate for data-informed, human-centered design practices and actively contribute to evolving the product and design culture within the organization.

📝 Enhancement Note: The responsibilities highlight a need for a designer who can operate autonomously, possess strong product thinking, and impact revenue directly. The emphasis on CRO, analytics, and A/B testing suggests a role that is heavily performance-oriented, requiring a data-informed approach to design strategy.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong understanding of design principles, user-centered methodologies, and e-commerce best practices is expected, often gained through formal education or equivalent practical experience.

Experience: A minimum of 5 years of dedicated experience in product design, with a significant emphasis on e-commerce, B2C transactional platforms, or retail environments is required.

Required Skills:

• End-to-End Product Design: Proven ability to manage the entire design lifecycle from discovery through to delivery, showcasing a holistic understanding of the design process.

• UX Design Expertise: Deep knowledge of user journey mapping, interaction design, prototyping techniques, and information architecture to create seamless user experiences.

• UI Design Craft: A strong visual design sensibility with the ability to produce clean, contemporary, and aesthetically pleasing user interfaces.

• E-commerce Acumen: Demonstrable experience designing for transactional platforms, with a keen understanding of conversion optimization strategies and user behavior in online purchasing contexts.

• Data-Driven Decision Making: Proven experience utilizing analytics platforms, conducting A/B testing, and applying CRO principles to inform design decisions and measure impact.

• Research & Testing: Proficiency in conducting qualitative user research, including user interviews and usability testing, to gather actionable insights.

• Design Systems: Experience working with and contributing to established design systems, understanding the importance of scalability and component-based design.

• Mobile-First & Responsive Design: Ability to design effectively for mobile-first experiences and ensure seamless responsiveness across various devices and screen sizes.

• Cross-functional Collaboration: Strong ability to partner effectively with product managers, engineers, data analysts, and commercial teams.

• Communication & Presentation: Excellent verbal and written communication skills, with the ability to articulate design rationale clearly and persuasively to diverse audiences.

Preferred Skills:

• Hospitality or Luxury Travel Industry Knowledge: Familiarity with the nuances of the luxury hospitality sector can provide valuable context for understanding client needs and guest expectations.

• Advanced Prototyping Tools: Proficiency in cutting-edge prototyping tools beyond basic wireframing.

• Behavioral Analytics Tools: Experience with tools that provide deeper insights into user behavior patterns.

• System Thinking: A demonstrated capacity to think about design solutions within broader system contexts and anticipate future scalability needs.

📝 Enhancement Note: The requirement for a "portfolio demonstrating end-to-end UX/UI work with clear commercial outcomes" is paramount. Candidates should prepare to showcase specific examples where their design contributions directly led to measurable improvements in conversion rates, revenue, or other key business metrics within an e-commerce context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• End-to-End Case Studies: Showcase 2-3 comprehensive case studies detailing your involvement in projects from initial problem definition through to final implementation and impact measurement. Each case study should clearly articulate the problem, your process, your role, the solutions you designed, and the quantifiable outcomes achieved (e.g., increased conversion, reduced friction, improved user satisfaction).

• Commercial Impact Focus: Explicitly highlight how your design decisions contributed to business goals, particularly revenue generation, conversion rates, or customer acquisition/retention within an e-commerce setting.

• UX/UI Deliverables: Include examples of key deliverables such as user flows, wireframes, interactive prototypes, and final high-fidelity UI designs, demonstrating your proficiency across the design spectrum.

• Data & Research Integration: Demonstrate how user research, analytics data, and A/B testing insights were integrated into your design process and decision-making.

Process Documentation:

• User-Centered Design Methodologies: Evidence of structured approaches to research, ideation, prototyping, and testing.

• Design System Contribution: Examples of how you have worked with or contributed to design systems, showcasing an understanding of component reusability and design consistency.

• Collaboration Workflows: Illustrate how you effectively collaborate with product managers and engineers, including examples of handover processes and feedback loops.

📝 Enhancement Note: The portfolio is the primary tool for demonstrating the required skills. Emphasis should be placed on showcasing projects with tangible business results, particularly those related to e-commerce conversion optimization. The ability to articulate the "why" behind design decisions, supported by data, will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Product Designers in the UK with 5-10 years of experience, particularly in a remote capacity within a tech-focused agency or SaaS environment, the estimated salary range is £65,000 - £85,000 per annum. This range accounts for the specialist skills required in e-commerce conversion design and the seniority of the role.

Benefits:

• Remote Work: Fully remote position within the UK, offering flexibility and work-life balance.

• Competitive Salary: An attractive salary package reflective of experience and market value.

• Pension Scheme: Standard company pension contributions to support long-term financial security.

• Professional Development: Opportunities for continuous learning, skill enhancement, and potential attendance at industry conferences or training.

• Collaborative Culture: A supportive and entrepreneurial work environment focused on teamwork and shared success.

• Impactful Work: The chance to work on a critical product that drives significant revenue for a leading agency in the luxury hospitality sector.

Working Hours: Standard full-time hours are expected, approximately 40 hours per week. While the role is remote, adherence to core working hours for team collaboration and meetings may be required. Flexibility is generally offered, but the demanding nature of e-commerce product development suggests periods of focused work.

📝 Enhancement Note: The salary estimate is derived from analyzing similar Senior Product Designer roles in the UK tech and digital agency sectors, considering the specified experience level and the specialized nature of e-commerce/CRO expertise. Benefits are inferred based on typical offerings for permanent roles in UK-based tech companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: Journey operates within the Hospitality Marketing and Technology sector, specifically focusing on luxury hotels and resorts. This niche requires a deep understanding of premium customer experiences, brand storytelling, and the operational needs of high-end hospitality businesses. The company leverages digital disruption and technology solutions to drive growth and revenue for its clients.

Company Size: Journey started as a team of six and has grown, suggesting a dynamic, potentially mid-sized company (estimated 50-200 employees based on typical growth trajectories for successful agencies). This size often implies a balance between established processes and an agile, entrepreneurial spirit where individual contributions are highly visible.

Founded: While the exact founding date is not provided, the description "started off as a team of six" implies a relatively recent founding, likely within the last 5-15 years, fostering a modern and evolving company culture.

Team Structure:

• The 'Book' product team likely consists of a Product Manager, a dedicated Senior Product Designer (this role), and a team of Software Engineers.

• This squad operates within a cross-functional matrix structure, collaborating closely with Data Analysts, Commercial Teams (sales/account management), and potentially other design specialists.

• The reporting structure for the designer will likely be to a Head of Product, Design Lead, or CTO, depending on the internal organization. Methodology:

• Data-Driven Product Development: A strong emphasis on using analytics, A/B testing, and user behavior insights to guide product decisions and measure success.

• Agile & Iterative Design: Working in fast-paced sprints, focusing on delivering value incrementally and iterating based on feedback and performance data.

• User-Centricity: Prioritizing the user experience and ensuring that designs solve real problems for both guests and hotel clients.

• Collaborative Workflows: Encouraging open communication, knowledge sharing, and mutual support among team members.

Company Website: https://journey.travel/about-us/careers

📝 Enhancement Note: The company culture is described as entrepreneurial, collaborative, and "culture first." This implies a high level of teamwork, a willingness to pitch in, and a rejection of ego. Candidates should be prepared to demonstrate how they embody these values. The "Book" product is central to Journey's offering, indicating its strategic importance and the high impact expected from this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Product Designer. This level signifies a strong command of core design skills, a proven track record of delivering successful products, and the ability to operate with a high degree of autonomy. Senior designers are expected to not only execute but also to influence strategy, mentor junior team members (implicitly), and drive best practices within their domain. In this context, it means taking significant ownership of the 'Book' e-commerce platform's design evolution.

Reporting Structure: The Senior Product Designer will likely report to a Head of Product, a Design Lead, or potentially a Chief Product Officer, depending on the company's structure. They will work closely within a product squad comprising Product Managers and Engineers, fostering a collaborative, agile environment.

Operations Impact: The 'Book' e-commerce engine is described as the "heart of Journey" and directly drives "millions in direct revenue every year." This Senior Product Designer role has a direct and substantial impact on the company's financial success and its clients' revenue growth. Their work in optimizing booking journeys, conversion pathways, and user experience is critical to achieving these commercial outcomes.

Growth Opportunities:

• Design Leadership: Potential to grow into a Lead Product Designer or Head of Design role, overseeing multiple product areas or leading a design team as the company scales.

• Strategic Influence: Deepen involvement in product strategy, contributing to long-term roadmapping and influencing the direction of Journey's technology offerings beyond just design execution.

• E-commerce Specialization: Become a recognized expert in e-commerce design within the luxury hospitality sector, potentially leading larger, more complex digital transformation initiatives.

• Mentorship: Opportunity to mentor junior designers, sharing expertise in UX, UI, CRO, and data-informed design.

• System Design Expertise: Further develop skills in building and scaling design systems, potentially leading their evolution.

📝 Enhancement Note: The "Senior" title coupled with the direct revenue impact of the product suggests significant growth potential. The role offers a clear path to increased strategic responsibility and leadership within a growing company focused on a high-value market.

🌐 Work Environment

Office Type: This is a UK-based Remote role. While there might be a physical headquarters (Cheltenham, England), the day-to-day work will be conducted remotely from the employee's location within the UK. This implies a reliance on digital communication tools and a need for self-discipline and effective remote collaboration strategies.

Office Location(s): The job posting lists Cheltenham, England as the location, with the postal code GL51 9SY. However, the explicit mention of "UK-based Remote role" means that candidates do not need to be located in Cheltenham, but within the United Kingdom.

Workspace Context:

• Digital Collaboration Hub: The primary workspace will be digital, heavily relying on tools like Slack, Zoom, Figma, and project management software (e.g., Jira, Asana) for communication, design collaboration, and task management.

• Agile Squad Environment: Designers will work within small, cross-functional 'squads' alongside product managers and engineers, fostering a highly collaborative and iterative work environment.

• Design System Integration: Access to and utilization of a digital design system will be integral to the workflow, ensuring consistency and efficiency in design production.

Work Schedule: While the role is full-time (approx. 40 hours/week), the remote nature typically allows for some flexibility in when work is done, provided deadlines are met and team collaboration needs are satisfied. Core hours for team syncs and meetings will likely be established. The fast-paced nature of e-commerce product development suggests that focus and productivity are key, regardless of the specific hours logged.

📝 Enhancement Note: As a remote role, candidates must demonstrate strong self-management, excellent online communication skills, and the ability to thrive in a virtual team environment. The emphasis on collaboration within 'squads' suggests a need for proactive engagement and clear communication protocols.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and portfolio to assess experience, skills, and alignment with the role requirements.

• Portfolio Presentation & Discussion: A dedicated session where you will present your portfolio, walking through 1-2 key case studies. Be prepared to discuss your design process, rationale, challenges faced, and the impact of your work, with a strong emphasis on commercial outcomes.

• Cross-functional Interview: Interviews with key stakeholders, likely including a Product Manager and Engineering Lead, to assess your collaboration style, problem-solving approach, and understanding of technical constraints.

• Cultural Fit Interview: A discussion focusing on your alignment with Journey's company values (entrepreneurial spirit, collaboration, culture first) and your ability to thrive in a fast-paced, remote environment.

• Potential Design Exercise: A short, take-home design challenge or a live collaborative exercise focused on a specific e-commerce problem, designed to evaluate your thinking process and design execution under pressure.

Portfolio Review Tips:

• Focus on Impact: Prioritize case studies that clearly demonstrate how your design work led to measurable business results, especially in e-commerce conversion and revenue. Quantify achievements wherever possible.

• Show Your Process: Detail your thought process, research methodologies, user testing insights, and how you iterated based on feedback. Explain the "why" behind your design decisions.

• Commercial Acumen: Highlight your understanding of CRO, A/B testing, and how you've used data to inform and validate your designs.

• Visual Polish: Ensure your portfolio is visually appealing, well-organized, and easy to navigate. High-quality mockups and prototypes are essential.

• Tailor to the Role: Emphasize experience relevant to e-commerce, B2C transactional platforms, and luxury hospitality if applicable.

Challenge Preparation:

• Understand the Product: Research Journey's 'Book' platform, its clients, and the luxury hospitality e-commerce landscape.

• E-commerce Fundamentals: Brush up on key e-commerce UX principles, conversion funnels, and common optimization strategies.

• Problem-Solving Framework: Prepare to articulate your approach to solving ambiguous problems, breaking them down logically, and justifying your solutions with evidence.

• Design System Thinking: Be ready to discuss how you approach designing within or contributing to design systems.

📝 Enhancement Note: The interview process heavily emphasizes practical application and demonstrable results. Candidates should prepare to articulate their experience using the STAR method (Situation, Task, Action, Result) for behavioral questions and be ready to 'think aloud' during any design exercises, showcasing their problem-solving methodology.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly likely for collaborative design and prototyping), Sketch, Adobe Creative Suite (Photoshop, Illustrator).

• User Research & Testing: Tools for conducting user interviews, usability testing (e.g., UserTesting.com, Maze), and surveys.

• Design System Management: Figma components, Storybook, or similar systems for managing reusable UI elements.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics, or similar platforms for tracking user behavior, conversion funnels, and site performance.

• A/B Testing & CRO Tools: Optimizely, VWO, Google Optimize, or in-house experimentation platforms for running A/B tests and analyzing results.

• Data Visualization: Tableau, Power BI, or in-house dashboards for presenting data insights to stakeholders.

CRM & Automation:

• CRM: While not directly a design tool, familiarity with CRM systems (e.g., Salesforce, HubSpot) used by clients or internally may be beneficial for understanding customer data context.

• Project Management: Jira, Asana, Trello, or similar tools for managing design tasks, sprints, and collaboration with engineering.

• Communication: Slack, Microsoft Teams for real-time team communication.

📝 Enhancement Note: Proficiency in Figma is almost a given for modern collaborative design teams. Strong analytical skills and experience with A/B testing platforms are critical for this role, as the design decisions are heavily data-informed and focused on conversion optimization.

👥 Team Culture & Values

Operations Values:

• Entrepreneurial Spirit: A proactive, self-starting attitude, willingness to take initiative, and a drive to innovate and find solutions, even outside defined roles.

• Collaboration & Teamwork: A strong emphasis on mutual support, shared learning, and leaving ego at the door. Success is viewed as a collective achievement.

• Client-Centricity: Treating clients as integral partners, demonstrating respect, and striving to deliver exceptional service and results that empower their growth.

• Data-Driven & Detail-Oriented: A commitment to using data and analytics to inform decisions, measure impact, and maintain a high level of precision in work.

• Process Improvement: A continuous drive to enhance workflows, systems, and efficiencies to deliver better outcomes faster.

Collaboration Style:

• Cross-functional Integration: Seamless collaboration within agile product squads, working hand-in-hand with product managers and engineers to ensure alignment and efficient execution.

• Open Communication & Feedback: A culture that encourages open dialogue, constructive feedback exchange, and a willingness to challenge assumptions respectfully.

• Knowledge Sharing: A proactive approach to sharing insights, learnings, and best practices across teams to foster collective growth and expertise.

📝 Enhancement Note: The company explicitly states "culture first, capability second." This means that while technical skills are essential, cultural fit and alignment with Journey's values are paramount. Candidates should be prepared to discuss how they embody these values in their daily work and interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Client Needs with Product Vision: Navigating the diverse requirements of luxury hotel clients while maintaining a cohesive and high-performing 'Book' e-commerce platform.

• Driving Conversion in a Competitive Market: Continuously optimizing a transactional platform in a dynamic market where user expectations are high and competition is fierce.

• Scaling Design Systems: Evolving and scaling the design system to support new features and maintain consistency across a growing product suite.

• Adapting to Data Insights: Effectively translating complex data and analytics into actionable design improvements and communicating these effectively to stakeholders.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication within a fully remote setting.

Learning & Development Opportunities:

• E-commerce & CRO Mastery: Deepen expertise in conversion rate optimization, user behavior analysis, and e-commerce best practices within the luxury travel sector.

• Product Strategy Influence: Gain experience in shaping product roadmaps and contributing to strategic business decisions through design leadership.

• Design Leadership Skills: Develop skills in mentoring, leading design initiatives, and potentially managing design projects or teams.

• Industry Exposure: Exposure to the luxury hospitality industry and its unique digital marketing and sales challenges.

• Technology Stack Expansion: Familiarity with a broader range of analytics, experimentation, and potentially backend technologies relevant to e-commerce platforms.

📝 Enhancement Note: The challenges presented are typical for a senior role in a growing tech-enabled agency. They offer significant opportunities for professional development, particularly in areas of strategic product thinking, data-driven design, and leadership within a specialized industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used data (analytics, A/B tests) to significantly improve an e-commerce conversion funnel. What was your process, and what were the results?" (Focus on methodology, data utilization, and quantifiable impact.)

• "How would you approach designing a new upsell feature for the 'Book' platform, considering both user experience and revenue generation goals?" (Assess product thinking, user empathy, and commercial awareness.)

• "Walk us through your process for designing a complex user journey, such as flight and hotel booking, from initial research to final UI. How do you ensure scalability and maintainability?" (Evaluate end-to-end design capabilities and system thinking.) Company & Culture Questions:

• "Journey emphasizes an 'entrepreneurial spirit' and 'culture first'. How have you demonstrated these values in your previous roles, especially in a remote setting?" (Prepare examples of initiative, collaboration, and adaptability.)

• "How do you balance the needs of different stakeholders (e.g., hotel clients, internal teams, end-users) when making design decisions?" (Demonstrate communication, negotiation, and prioritization skills.)

• "What does 'data-informed, human-centered design' mean to you, and how do you apply it in practice?" (Showcase your design philosophy and practical application.) Portfolio Presentation Strategy:

• Storytelling is Key: Structure your portfolio presentations as compelling narratives. Clearly articulate the problem, your role, your unique approach, the solutions, and the tangible outcomes.

• Quantify Everything: Use numbers and data to support your claims about impact and success.

• Show, Don't Just Tell: Use high-fidelity visuals, interactive prototypes, and clear explanations to demonstrate your design skills and thought process.

• Be Ready for Deep Dives: Anticipate detailed questions about your decision-making process, trade-offs you made, and how you handled challenges or criticism.

• Connect to Journey: Explicitly link your experience and skills to the requirements of the Senior Product Designer role at Journey, especially regarding e-commerce and revenue impact.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a blend of strong design craft, deep understanding of e-commerce conversion principles, and a collaborative, results-oriented mindset. Be ready to discuss specific tools and methodologies you employ.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application through the provided link on the Journey careers portal.

• Portfolio Customization: Ensure your portfolio prominently features case studies demonstrating end-to-end e-commerce design projects with clear commercial outcomes (e.g., conversion rate improvements, revenue uplift). Tailor your presentation to highlight your experience with CRO, A/B testing, and data analysis.

• Resume Optimization: Update your resume to reflect your 5+ years of experience in product design, specifically calling out e-commerce, transactional platforms, and any relevant industry experience. Use keywords from the job description such as "UX/UI," "CRO," "A/B Testing," "Design Systems," and "Data-Driven."

• Interview Preparation Practice: Rehearse presenting your portfolio and articulating your design process using the STAR method. Practice answering strategy and behavioral questions, focusing on demonstrating your commercial awareness and collaborative approach.

• Company Research: Thoroughly research Journey, its 'Book' product, its clients in the luxury hospitality sector, and its stated company values. Prepare to discuss how your skills and working style align with their culture and business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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