Senior Marketing Designer

📍 Job Overview

Job Title: Senior Marketing Designer

Company: Aghanim

Location: Remote (Serbia, Portugal)

Job Type: Full-Time

Category: Marketing Design / Brand Operations

Date Posted: 2026-06-12

Experience Level: Mid-Senior (5-10 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive end-to-end visual design for B2B marketing campaigns, product launches, and brand initiatives.

• Develop and evolve comprehensive brand systems and visual guidelines to ensure consistency and impact.

• Translate complex product messaging and business concepts into clear, engaging visual communications.

• Own the creation of diverse digital assets for web, social media, paid media, and presentations.

• Support offline marketing efforts including events, print collateral, merchandise, and outdoor advertising.

📝 Enhancement Note: This role is positioned as a Senior Marketing Designer with a strong emphasis on B2B marketing and brand operations. The "end-to-end" ownership implies a need for strategic thinking, project management, and a high degree of autonomy, typical of senior roles in operations-adjacent creative functions.

📈 Primary Responsibilities

• Conceptualize and design compelling visual narratives for B2B marketing campaigns, product launches, and overarching brand initiatives.

• Produce a wide array of digital assets, including website graphics, landing page designs, social media content, paid media advertisements, and presentation decks.

• Establish, maintain, and advance robust brand guidelines and visual systems to ensure brand integrity and scalability across all touchpoints.

• Contribute to offline marketing activations by designing materials for billboards, events, promotional merchandise, print publications, and unconventional formats.

• Skillfully translate intricate product features or business strategies into easily digestible and visually appealing communications.

• Ensure brand consistency and adaptability of creative concepts across various marketing channels and platforms.

• Prepare and deliver production-ready files for diverse outputs, including digital platforms, print vendors, and external creative partners.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and tactical execution, common in senior marketing operations or brand management roles. The emphasis on "turning complex ideas into visuals" points to a need for analytical thinking and problem-solving skills beyond pure aesthetics.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Communications, Marketing, or a related field is implied by the experience and portfolio requirements.

Experience: A minimum of 5-10 years of progressive experience in marketing design, brand design, campaign design, or specifically B2B design is required.

Required Skills:

• Demonstrated expertise in marketing, brand, campaign, or B2B design, evidenced by a strong portfolio.

• Exceptional command of layout, typography, color theory, composition, and visual hierarchy.

• Proven ability to design effective assets for web, social media, paid media platforms, presentations, and offline marketing collateral.

• Experience in developing, building, or significantly evolving brand systems and visual guidelines.

• Capacity to distill complex concepts into clear, structured, and visually engaging designs.

• Proven track record of managing multiple projects concurrently, from initial concept through to final delivery, with a high degree of independence.

• Excellent communication skills, a strong sense of ownership, and meticulous attention to detail in all design outputs. Preferred Skills:

• Experience integrating AI tools into creative workflows to enhance efficiency and ideation.

• Foundational skills in motion graphics, illustration, 3D design, or basic video editing.

📝 Enhancement Note: The "Required Qualifications" are framed to emphasize practical application and demonstrable skills, typical for senior roles where portfolio quality and independent project management are paramount. The inclusion of AI tools as "preferred" suggests a forward-thinking company culture and an openness to leveraging new technologies in design and marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of high-quality digital and brand design work, with a specific emphasis on B2B marketing examples.

• Include case studies or examples that demonstrate the ability to translate complex ideas into clear, effective visual communication.

• Present projects that highlight proficiency in building or evolving brand systems and visual guidelines.

• Feature examples of assets designed for various channels, including web, social media, paid media, presentations, and offline formats.

• Demonstrate a clear understanding of project ownership, from initial brief to final, production-ready output. Process Documentation:

• Examples of how you have developed and maintained brand guidelines and visual systems, detailing the process and impact.

• Case studies illustrating your approach to campaign design, from conceptualization through to asset delivery across multiple channels.

• Demonstrations of how you have adapted creative concepts for different platforms while maintaining brand consistency.

• Documentation of your workflow for preparing production-ready files for various media (digital, print, etc.) and collaboration with external partners.

📝 Enhancement Note: For a Senior Marketing Designer, the portfolio is not just about aesthetics but also about demonstrating strategic thinking, process management, and the ability to deliver tangible business results through design. Highlighting B2B marketing and brand systems is crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Senior Marketing Designers with 5-10 years of experience in remote roles within Serbia and Portugal, the estimated annual salary range is €40,000 - €65,000 (approximately $43,000 - $70,000 USD).

Benefits:

• Full-time employment with a competitive salary.

• Opportunity to work remotely from Serbia or Portugal, offering flexibility and work-life balance.

• Direct ownership and significant impact on marketing and brand initiatives.

• Access to flexible tools and workflows, including AI tools for creative enhancement.

• A culture that values clear thinking, strong execution, and practical creativity, fostering professional growth.

• Potential for involvement in a wide scope of creative projects, from brand systems to offline activations.

Working Hours: The role is expected to require approximately 40 hours per week, with flexibility in scheduling to accommodate different time zones within Europe and facilitate efficient collaboration.

📝 Enhancement Note: Salary estimation is based on remote work compensation trends for creative roles in Eastern and Southern Europe, considering the specified experience level. Benefits highlight the remote nature and the company's emphasis on ownership and creative freedom, which are attractive to senior operations and design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Aghanim operates within the technology and gaming industry, specifically focusing on providing solutions for game developers to launch, manage, and grow their businesses. This B2B SaaS context implies a need for sophisticated, professional, and data-informed marketing collateral.

Company Size: Aghanim is likely a growing company, indicated by the need for a Senior Marketing Designer and the emphasis on "small team, fast decisions." This suggests an environment where individual contributions have a significant and visible impact.

Founded: While the founding date is not provided, the company's mission to empower game developers suggests a startup or scale-up phase, characterized by agility, innovation, and a focus on rapid growth and market penetration.

Team Structure:

• The marketing design function appears to be a core part of the marketing team, possibly a small, specialized unit or even a singular role reporting to a Marketing Lead or Head of Marketing.

• The role likely involves close collaboration with marketing managers, content creators, product marketers, and potentially sales teams, requiring strong cross-functional communication.

• The emphasis on "real ownership" and "fast decisions" suggests a flat hierarchy within the immediate team, allowing for direct access to decision-makers and a streamlined creative process. Methodology:

• Design processes are expected to be efficient and agile, with a focus on quick iteration and direct impact on marketing campaigns.

• Data-driven insights are implicitly valued, as the role involves turning complex messages into clear visuals for B2B audiences, suggesting an understanding of what resonates and drives engagement.

• Workflow optimization is a key aspect, indicated by the desire for a "stronger, faster creative workflow" and the potential use of AI tools.

Company Website: https://aghanim.com/

📝 Enhancement Note: The company context points to a dynamic, growth-oriented environment where a Senior Marketing Designer will have substantial autonomy and influence. Understanding the B2B SaaS nature and the gaming industry is critical for tailoring design approaches.

📈 Career & Growth Analysis

Operations Career Level: This role is a Senior position, indicating a level of expertise and independence beyond junior or mid-level designers. The Senior Marketing Designer is expected to lead design outcomes, set creative standards, and manage projects autonomously, acting as a trusted creative partner for the marketing team.

Reporting Structure: The designer will likely report to a Marketing Manager, Head of Marketing, or a similar leadership role within the marketing department. The "small team, fast decisions" structure suggests direct access to stakeholders and minimal layers of approval for creative work.

Operations Impact: The designer's work directly impacts Aghanim's brand perception, lead generation efforts, and overall marketing effectiveness. By creating clear, credible, and engaging visuals for B2B marketing, the designer contributes to:

• Enhancing brand recognition and credibility within the game developer community.

• Improving conversion rates on landing pages and digital campaigns.

• Supporting sales enablement through compelling presentation materials.

• Driving engagement across social media and paid advertising channels.

• Strengthening the overall brand system for scalability and consistency. Growth Opportunities:

• Skill Specialization: Deepen expertise in specific design areas such as B2B campaign strategy, brand system evolution, or advanced digital asset creation.

• Leadership Development: Potentially mentor junior designers (as the company grows) or take on lead roles for major brand initiatives and campaigns.

• Cross-functional Exposure: Gain deeper understanding of marketing strategy, product marketing, and sales enablement by working closely with these departments.

• Technology Adoption: Become a go-to expert for integrating new creative technologies, including AI tools, into the marketing workflow.

• Strategic Contribution: Contribute to high-level brand strategy discussions and decision-making as the company scales.

📝 Enhancement Note: The "Operations Impact" section is framed to highlight how a creative role contributes to business objectives, a key aspect for operations-minded professionals. Growth opportunities are tailored to a senior creative role within a growing tech company.

🌐 Work Environment

Office Type: This is a fully remote position, offering the flexibility to work from home or a co-working space in Serbia or Portugal. The company does not maintain a central physical office for this role.

Office Location(s): The role is open to candidates located in Serbia and Portugal. This allows for proximity to European time zones and potential local professional networks. Specific cities like Belgrade (Serbia) and Lisbon (Portugal) are mentioned as relevant time zones.

Workspace Context:

• Collaborative Environment: Despite being remote, the team fosters collaboration through digital tools, regular virtual meetings, and clear communication channels. The emphasis on "fast decisions" and "real ownership" suggests an environment where proactive communication and self-direction are key.

• Operations Tools & Technology: Candidates will leverage standard digital design software and collaboration platforms. The company is open to exploring and integrating new tools, including AI, to optimize workflows.

• Team Interaction: Expect regular interactions with marketing leads, other marketing team members, and potentially product/sales stakeholders via video calls, instant messaging, and project management tools.

Work Schedule: The standard work schedule is approximately 40 hours per week. Remote work offers flexibility in structuring the workday, allowing individuals to align with European time zones for optimal collaboration with the core team.

📝 Enhancement Note: The remote work environment section emphasizes the tools and communication methods necessary for successful remote collaboration in a creative and operations-focused role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess foundational skills and alignment with the role's requirements. Be prepared to showcase your best B2B marketing and brand design work.

• Creative Challenge/Case Study: You may be presented with a hypothetical design problem or asked to walk through a past project in detail. This will assess your problem-solving approach, creative process, and ability to articulate design decisions. Focus on how you turned complex ideas into clear visuals.

• Team/Hiring Manager Interview: A discussion about your experience, working style, and how you align with Aghanim's culture. Be ready to discuss your approach to brand systems, B2B marketing, and working independently.

• Final Interview (Potentially): A final discussion to evaluate overall fit and answer any remaining questions.

Portfolio Review Tips:

• Curate for Impact: Select 3-5 of your strongest projects that directly relate to B2B marketing, brand identity development, and campaign design.

• Showcase B2B & Complexity: Prioritize examples where you translated complex product information or business messages into clear, effective visuals. Highlight any B2B-specific campaigns or brand systems you've developed.

• Demonstrate Process: For each project, briefly explain the brief, your creative process, the challenges faced, and the final outcome/impact. Mention any tools, including AI, you utilized.

• Brand System Expertise: If you have built or evolved brand guidelines, ensure this is clearly presented, detailing your methodology and the system's structure.

• Production Readiness: Briefly mention your experience in preparing final files for various media.

Challenge Preparation:

• Understand B2B Context: Research Aghanim and the B2B SaaS landscape for game developers. Understand their challenges and how marketing design can address them.

• Articulate Your Process: Be ready to clearly explain your design thinking, from brief interpretation to concept generation, iteration, and final delivery.

• Highlight Efficiency: Prepare to discuss how you ensure a fast and efficient creative workflow, potentially referencing your use of AI tools or other time-saving techniques.

• Focus on Clarity: Practice explaining how you make complex information visually accessible and engaging.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to present their qualifications and portfolio in the context of a senior B2B marketing design role, emphasizing process and problem-solving.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency in industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) is essential. Figma is also likely a key tool for digital and collaborative design.

• Prototyping/Collaboration: Tools like Figma, Sketch, or Adobe XD may be used for prototyping and collaborative design workflows.

• Project Management: Experience with tools like Asana, Trello, Jira, or similar platforms for managing projects and workflows.

Analytics & Reporting:

• While not a direct analytics role, an understanding of how design impacts key metrics (e.g., conversion rates, engagement rates) is beneficial. Familiarity with web analytics tools (e.g., Google Analytics) to understand asset performance could be an advantage. CRM & Automation:

• Familiarity with CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools (e.g., HubSpot, Marketo) is helpful for understanding how design assets integrate into broader marketing campaigns and user journeys. Emerging Technologies:

• AI Design Tools: Experience with AI-powered design tools (e.g., Midjourney, DALL-E, Adobe Firefly) for ideation, asset generation, or workflow enhancement is a plus.

📝 Enhancement Note: The tool stack is inferred based on standard industry practices for senior marketing designers, with a specific nod to AI tools as mentioned in the preferred qualifications.

👥 Team Culture & Values

Operations Values:

• Clear Thinking: A commitment to dissecting problems and developing straightforward, effective design solutions.

• Strong Execution: A focus on delivering high-quality, polished work reliably and efficiently.

• Practical Creativity: Valuing innovative ideas that are grounded in business objectives and achievable within practical constraints.

• Ownership: Taking full responsibility for design outcomes from inception to delivery, requiring initiative and accountability.

• Efficiency: A drive to optimize workflows and leverage tools (including AI) to achieve faster, better results.

Collaboration Style:

• Remote-First Communication: Open and proactive communication via digital channels (Slack, email, video conferencing) is crucial.

• Cross-functional Partnership: Working closely with marketing and potentially product teams, requiring the ability to understand diverse perspectives and integrate feedback effectively.

• Feedback Culture: An environment where constructive feedback is exchanged openly to improve creative output and processes.

• Agile Workflow: Embracing iterative design processes and quick decision-making to adapt to evolving campaign needs.

📝 Enhancement Note: The culture and values are derived from the "Why Join Us" and "What Success Looks Like" sections, focusing on traits beneficial for a senior, independent role in a growing company.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Campaign Needs: Ensuring that individual campaign assets remain fresh and engaging while strictly adhering to evolving brand guidelines.

• Translating Technical Concepts: Effectively visualizing complex or technical B2B product features and benefits for a non-technical audience.

• Remote Collaboration Dynamics: Maintaining strong creative synergy and clear communication within a distributed team environment.

• Pace of a Growing Company: Adapting to rapid decision-making and evolving priorities inherent in a fast-paced startup/scale-up environment.

Learning & Development Opportunities:

• Advanced B2B Marketing Design: Deepen expertise in strategies and tactics specific to B2B marketing, lead generation, and sales enablement through design.

• Brand Strategy Integration: Gain experience in contributing to the strategic evolution of brand systems and visual identities.

• Emerging Design Technologies: Become proficient in leveraging AI and other new tools to push creative boundaries and enhance workflow efficiency.

• Cross-Departmental Learning: Develop a broader understanding of marketing operations, product management, and business strategy through close collaboration.

📝 Enhancement Note: Challenges are framed to reflect potential difficulties in a senior creative role within a tech company, while growth opportunities are aligned with career progression in design and marketing operations.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to turn a complex technical product into an easily understandable visual for a B2B audience. What was your process, and what was the outcome?" (Focus on clarity, process, and impact.)

• "How do you approach developing or evolving brand guidelines for a growing company? What are the key considerations?" (Highlight your understanding of brand systems and scalability.)

• "Walk us through a B2B marketing campaign you designed from concept to delivery. What were the key objectives, and how did your design contribute to achieving them?" (Emphasize ownership, strategy, and measurable results.) Company & Culture Questions:

• "What excites you about Aghanim's mission and the B2B SaaS space for game developers?" (Show research and genuine interest.)

• "How do you stay organized and manage multiple design projects with competing deadlines, especially in a remote setting?" (Demonstrate time management and self-discipline.)

• "Describe your experience working with AI tools in a creative workflow. How do you see them augmenting the role of a marketing designer?" (Address preferred qualifications and forward-thinking approach.) Portfolio Presentation Strategy:

• Narrative Structure: For each portfolio piece, tell a story: the challenge, your role, your process, the solution, and the impact.

• Quantify Impact: Where possible, use data to show the effectiveness of your designs (e.g., increased click-through rates, improved engagement).

• Highlight B2B Relevance: Explicitly connect your design choices to B2B marketing objectives and the company's business goals.

• Showcase Brand System Skills: If you have built or evolved brand guidelines, present this as a distinct capability, explaining its strategic importance.

• Be Ready for Live Critiques: Some companies may present a small design task or ask for feedback on existing materials.

📝 Enhancement Note: Interview preparation advice is tailored to the specific requirements of a Senior Marketing Designer role in a B2B tech company, emphasizing strategic thinking, process, and portfolio demonstration.

📌 Application Steps

To apply for this Senior Marketing Designer position:

• Submit your application through the provided link on Ashby.

• Curate Your Portfolio for B2B Impact: Select 3-5 of your strongest projects that demonstrate expertise in B2B marketing, brand systems, and translating complex ideas into clear visuals. Ensure your portfolio clearly highlights your ability to own projects end-to-end.

• Optimize Your Resume: Tailor your resume to emphasize your experience in marketing design, brand development, campaign execution, and any relevant B2B or SaaS industry experience. Use keywords from the job description, such as "B2B marketing," "brand systems," "digital assets," and "project management."

• Prepare Your Portfolio Walkthrough: Be ready to present your portfolio during interviews, clearly articulating your process, design decisions, and the impact of your work, especially for B2B campaigns and brand system development.

• Research Aghanim: Understand the company's mission, target audience (game developers), and current marketing efforts to demonstrate genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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