Senior Product Designer

📍 Job Overview

Job Title: Senior Product Designer

Company: Ingenio, LLC

Location: Tel Aviv, Israel

Job Type: Contract, Temporary

Category: Product Design / UX/UI Design

Date Posted: 2026-06-15T08:17:35

Experience Level: Mid-Senior Level (7+ years)

Remote Status: Hybrid (3 days in office)

🚀 Role Summary

• Spearhead end-to-end design ownership for critical user journeys and pages within a significant brand and product redesign initiative.

• Translate a new, high-level design language from a leading brand agency into a cohesive, intuitive, and scalable user experience across mobile app, mobile web, and desktop web platforms.

• Partner closely with Product Managers, Creative Directors, and fellow Product Designers to define and deliver the next generation of Ingenio's consumer-facing products.

• Develop and document reusable product components to enhance and evolve the company's design system, ensuring consistency and efficiency.

• Leverage modern AI tools to accelerate design exploration, iteration, and elevate the overall craft and quality of design output.

📝 Enhancement Note: This role is a temporary freelance engagement, emphasizing the need for immediate impact and strong self-management. The focus on a "major brand and product redesign" and working with a "world-leading brand agency" suggests a high-stakes project requiring sophisticated design execution and a keen understanding of brand integration into user experience.

📈 Primary Responsibilities

• Own the complete design lifecycle for key pages and user flows, from initial concept exploration and discovery through to high-fidelity UX design and post-launch iterative improvements.

• Define and articulate clear information architecture, page structures, and interaction models that are designed for scalability and extend beyond single-screen limitations.

• Create clean, well-organized, and build-ready Figma files that facilitate a seamless handoff process to design and engineering teams.

• Simplify complex, data-rich user journeys into clear, intuitive, and scalable experiences, drawing upon cross-industry patterns and a strong external perspective.

• Collaborate intensely with the Creative Director, product designers, product managers, and engineers to shape product direction and maintain project momentum.

• Design and document reusable product components that contribute to and expand the existing design system.

• Apply fluency with modern AI tools to enhance the design process, enabling faster exploration, more iterations, and a higher caliber of design output.

📝 Enhancement Note: The emphasis on "end-to-end design flows" and "defining information architecture, page structures, and interaction models" indicates a need for a designer with strong conceptual thinking and a holistic approach to UX. The requirement to "simplify complex, data-rich flows" suggests experience with intricate user journeys, possibly in e-commerce, marketplace, or data-heavy applications.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating mastery of UX craft is paramount.

Experience: 7+ years of experience as a Product Designer, with a significant track record in B2C consumer products.

Required Skills:

• Mastery of UX craft, including information architecture, interaction design, and comprehensive user flow design for consumer products.

• Proven experience designing across mobile applications, mobile web, and desktop web, with a strong command of responsive and multi-platform design principles.

• A robust B2C/consumer product background is essential.

• Experience working within a global organization and understanding cross-cultural design considerations.

• Expert-level proficiency in Figma, coupled with a component-based, design-system mindset.

• Fluency with modern AI tools and the ability to integrate them effectively into the design workflow for enhanced efficiency and creativity.

• A compelling portfolio showcasing shipped consumer products that demonstrate both rigorous UX principles and exceptional visual polish.

• Based in and able to work from the Tel Aviv office, adhering to a hybrid model (3 days in office).

• High level of English proficiency. Preferred Skills:

• Hands-on experience leading or significantly contributing to brand or product rebranding and/or redesign initiatives.

• Skills in motion and micro-interaction design.

• Experience conducting UX research, usability testing, or engaging in data-informed product discovery.

• Prior experience within marketplace, wellness, or other consumer-facing digital categories.

📝 Enhancement Note: The requirement for "7+ years of experience" and "mastery of UX craft" points to a senior-level role where significant autonomy and expertise are expected. The emphasis on a "strong B2C / consumer product background" and "portfolio of shipped consumer products" signifies that practical, demonstrable experience with user-facing applications is critical.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase end-to-end design flows for complex consumer products, highlighting problem definition, design process, and final solutions.

• Include case studies that demonstrate a strong understanding of information architecture and interaction design principles applied to mobile and web platforms.

• Present examples of a component-based approach, illustrating how design systems were utilized or contributed to.

• Demonstrate the ability to translate brand direction and strategy into cohesive user experiences with visual polish.

• Provide evidence of simplifying complex user journeys and data-rich interfaces. Process Documentation:

• Case studies should clearly articulate the design process, including discovery, ideation, wireframing, prototyping, user testing (if applicable), and final high-fidelity designs.

• Highlight how design decisions were informed by product strategy, brand guidelines, and user needs.

• Showcase the creation and application of reusable components or contributions to a design system.

• Detail the collaboration process with product management, engineering, and other stakeholders.

📝 Enhancement Note: A strong portfolio is critical for this role, as it will be the primary tool for evaluating design craft, process, and impact. The emphasis on "end-to-end design flows," "design system mindset," and "simplifying complex, data-rich flows" means candidates should prepare case studies that thoroughly document their problem-solving approach and deliverable quality.

💵 Compensation & Benefits

Salary Range: As this is a freelance, temporary engagement, compensation will be negotiated based on experience and expertise. Based on industry benchmarks for Senior Product Designers with 7+ years of experience in Tel Aviv, Israel, a competitive hourly or project-based rate would typically range from ₪250 to ₪500+ per hour, depending on the scope and Ingenio's internal compensation structure for contractors.

Benefits:

• Opportunity to work on a major brand and product redesign for a global media and technology company.

• Collaboration with a world-leading brand agency and experienced internal teams.

• Exposure to cutting-edge AI tools and their application in the design process.

• Potential for future engagements based on performance and project needs.

• Contribution to the spiritual and emotional wellness space, impacting millions of users.

Working Hours: This is a freelance position with an expected workload equivalent to a full-time role (approximately 40 hours per week). The specific schedule can be discussed but will require significant availability during Israeli business hours to facilitate collaboration.

📝 Enhancement Note: For freelance roles, it's common for benefits to be less comprehensive than full-time positions. The compensation will likely be structured as an hourly rate or a fixed project fee. The provided salary range is an estimate based on market data for senior-level design contractors in Tel Aviv and should be considered a benchmark for negotiation.

🎯 Team & Company Context

🏢 Company Culture

Industry: Media & Technology, Spiritual & Emotional Wellness. Ingenio operates in a unique intersection of digital media, technology platforms, and the growing wellness industry, focusing on providing guidance and connection through spiritual and emotional support.

Company Size: Over 300 employees globally, indicating a mid-to-large size organization with established processes but still agile enough for significant redesign projects.

Founded: While the founding date isn't specified, Ingenio manages a portfolio of established brands like Keen, Horoscope.com, and Astrology.com, suggesting a company with a history and proven market presence.

Team Structure:

• The design team likely includes a Creative Director, other Product Designers, and potentially UX Researchers and UI Designers.

• This role involves close collaboration with Product Managers and Engineering teams, indicating a cross-functional, agile team environment.

• The presence of a "world-leading brand agency" suggests external collaboration as well. Methodology:

• Design work will be heavily influenced by a new brand language and product strategy.

• A component-based design system approach is expected for scalability and consistency.

• Integration of AI tools into the design workflow is a key element.

• Emphasis on translating complex ideas into intuitive user experiences.

Company Website: https://www.ingenio.com/

📝 Enhancement Note: Ingenio's mission to "make spiritual wellness a core part of modern self-care" suggests a company culture that values personal growth, authenticity, and a holistic approach to well-being. This could translate into a collaborative, supportive, and mission-driven work environment.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Product Designer role, positioned to lead significant design initiatives. It offers a high level of autonomy and responsibility for critical aspects of a major brand redesign.

Reporting Structure: The designer will report to the Creative Director and work closely with Product Managers. They will also collaborate extensively with a team of Product Designers and Engineers.

Operations Impact: The role has a direct and substantial impact on the user experience of Ingenio's flagship brands, influencing user engagement, retention, and ultimately, the company's mission to provide spiritual wellness. Success in this role will be measured by the successful translation of brand strategy into a cohesive and intuitive consumer experience.

Growth Opportunities:

• Deepen expertise in large-scale brand and product redesigns within the wellness technology sector.

• Gain hands-on experience integrating AI tools into advanced design workflows.

• Develop strong collaboration and leadership skills through cross-functional teamwork and close work with senior creative leadership.

• Contribute to the evolution of a global company's design system and brand identity.

• Potential for future contract extensions or full-time opportunities based on project success and company needs.

📝 Enhancement Note: While this is a temporary role, excelling in it can lead to further opportunities within Ingenio, especially given the company's focus on growth and its mission. The experience gained in a major redesign and with AI tools is highly valuable for future senior design roles.

🌐 Work Environment

Office Type: Hybrid working model, requiring 3 days per week in the Tel Aviv office. This suggests a collaborative office environment that balances in-person interaction with remote flexibility.

Office Location(s): Tel Aviv, Israel. This location offers a vibrant tech hub environment.

Workspace Context:

• The office provides a collaborative space for designers, product managers, and engineers to work together on the redesign project.

• Access to necessary tools and technology, including high-end workstations and software.

• Opportunities for direct interaction, brainstorming, and feedback sessions with team members and leadership.

• The hybrid model allows for focused work at home and collaborative synergy in the office.

Work Schedule: The role is expected to be full-time (approx. 40 hours/week). While the exact daily schedule may offer some flexibility, consistent availability during Israeli business hours is crucial for effective collaboration with local and potentially global teams.

📝 Enhancement Note: The hybrid model with 3 days in-office in Tel Aviv indicates a company that values in-person collaboration for critical projects like redesigns, while also offering some flexibility. Candidates should be prepared for a dynamic work environment that blends focused individual work with team-based sprints and discussions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core qualifications and experience.

• Design Challenge/Case Study Presentation: Candidates will likely be asked to present a relevant case study from their portfolio, detailing a complex design problem, their process, and the outcomes. This may also involve a specific design exercise.

• Team Interviews: Meetings with Product Managers, fellow Designers, and potentially Engineering leads to assess collaboration style, technical skills, and cultural fit.

• Creative Director/Hiring Manager Interview: A final discussion to evaluate strategic thinking, leadership potential, and overall alignment with the project's vision.

Portfolio Review Tips:

• Highlight Relevant Experience: Focus on B2C consumer products, multi-platform design (mobile app, web), and complex user flows.

• Showcase Process: Clearly articulate your design process, from problem definition to solution. Emphasize how you translated brand direction and strategy.

• Demonstrate Design System Thinking: Include examples of component-based design or contributions to design systems.

• Quantify Impact: Whenever possible, use metrics or qualitative feedback to demonstrate the success of your designs.

• Integrate AI Usage: If applicable, explain how you used AI tools to enhance your design process or outcomes.

• Polish and Clarity: Ensure your portfolio is well-organized, visually appealing, and easy to navigate.

Challenge Preparation:

• Be prepared to discuss your approach to translating a new brand language into a user experience.

• Practice articulating complex design decisions clearly and concisely.

• Anticipate questions about working with cross-functional teams and managing stakeholder expectations.

• Familiarize yourself with Ingenio's existing brands and the wellness industry.

📝 Enhancement Note: The portfolio review is paramount. Candidates should select case studies that best demonstrate their ability to handle a large-scale redesign, work with established brand guidelines, and deliver polished, user-centric experiences across multiple platforms. The emphasis on AI tools means candidates should be ready to discuss their practical application.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Expert-level proficiency is a non-negotiable requirement. This will be the primary tool for design, prototyping, and design system management.

• AI Design Tools: Fluency with modern AI tools for design exploration, iteration, and augmentation is expected. Specific tools may vary, but the ability to leverage AI is key.

• Prototyping Tools: While Figma has robust prototyping capabilities, experience with other advanced prototyping tools may be beneficial.

Analytics & Reporting:

• While not explicitly stated as a direct responsibility, understanding how to use analytics data (e.g., from tools like Google Analytics, Mixpanel, Amplitude) to inform design decisions is a significant advantage. CRM & Automation:

• Not directly relevant to this Product Designer role, but understanding the user journey through the product ecosystem is important.

📝 Enhancement Note: Figma is the central tool. Candidates should be prepared to demonstrate their mastery of its features, including component libraries, variants, auto layout, and prototyping. The explicit mention of AI tools suggests that familiarity with platforms like Midjourney, ChatGPT for ideation, or AI-powered design plugins will be highly valued.

👥 Team Culture & Values

Operations Values:

• Humility: Openness to leveraging others' perspectives and feedback is crucial for collaborative design.

• Ownership: Demonstrating a proactive, "owner's mindset" in driving design projects to successful completion and optimizing for the greater good of the organization.

• Challenging Limiting Beliefs: A willingness to question the status quo, innovate, and push creative boundaries to achieve exceptional design outcomes.

• Data-Driven (Implied): While not explicitly listed as a core value, the emphasis on user experience and product success suggests an appreciation for data-informed decision-making.

Collaboration Style:

• Highly collaborative, working closely with Product Managers, Engineers, and a Creative Director.

• Emphasis on cross-functional integration to ensure brand consistency and product coherence.

• Expectation of open communication, constructive feedback, and a shared commitment to project goals.

• The hybrid work model necessitates effective communication and coordination between in-office and remote team members.

📝 Enhancement Note: Ingenio's values of humility, ownership, and challenging limiting beliefs point to a culture that encourages collaboration, accountability, and innovation. Designers should be prepared to actively contribute ideas, accept constructive criticism, and take initiative in their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating a New Design Language: Effectively interpreting and implementing a sophisticated design language from a leading agency across multiple platforms can be complex.

• Balancing Brand Vision with User Experience: Ensuring the new brand identity enhances, rather than hinders, user intuitiveness and ease of use.

• Integrating AI Tools Effectively: Learning and applying new AI technologies to the design process efficiently and meaningfully.

• Working within a Hybrid Model: Maintaining seamless collaboration and productivity across in-office and remote workdays.

• Meeting Project Timelines: Delivering high-quality design work within the fixed freelance engagement period.

Learning & Development Opportunities:

• Gain in-depth experience in a major brand and product redesign initiative.

• Master advanced Figma techniques and design system development.

• Develop expertise in applying AI tools to professional design workflows.

• Enhance cross-functional collaboration and stakeholder management skills.

• Deepen understanding of the spiritual and emotional wellness market.

📝 Enhancement Note: The primary challenge is executing a high-impact redesign under a tight deadline within a freelance capacity. Success here will require strong project management, excellent design execution, and effective communication. The growth opportunities are significant for gaining experience in a complex, modern design and technology environment.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for translating a new brand language into a cohesive user experience across different platforms."

• "How would you approach simplifying a complex, data-rich user flow for a consumer product?"

• "Can you share an example of how you've used AI tools to enhance your design process or outcomes?"

• "How do you ensure a design system remains scalable and evolves effectively?"

• "Tell me about a time you had to balance strong brand guidelines with user needs. What was the outcome?" Company & Culture Questions:

• "What interests you about Ingenio's mission in spiritual wellness?"

• "How do you embody our values of humility, ownership, and challenging limiting beliefs in your design work?"

• "Describe your ideal collaboration style with product managers and engineers."

• "How do you approach receiving and giving feedback on design work?" Portfolio Presentation Strategy:

• Structure: Begin with a high-level overview of the project, the problem, and your role. Then, dive into specific design decisions, illustrating your process with wireframes, mockups, and prototypes. Conclude with the results and key learnings.

• Focus on Process: Clearly articulate why you made certain design choices, referencing user needs, brand strategy, and technical constraints.

• Highlight Key Skills: Ensure your presentation showcases your expertise in Figma, information architecture, interaction design, and multi-platform design.

• Demonstrate AI Integration: If applicable, show how AI tools were used and what benefit they brought to the project.

• Be Concise and Engaging: Aim for clarity and impact, keeping the audience engaged throughout your presentation.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of the end-to-end design process, a mastery of Figma, and the ability to translate complex brand and product requirements into intuitive user experiences. Be ready to provide specific examples from your portfolio that align with the responsibilities and preferred skills outlined in the job description.

📌 Application Steps

To apply for this Senior Product Designer position:

• Submit your application, ensuring your resume and portfolio are up-to-date and readily accessible via the provided link.

• Craft a compelling portfolio: Select 2-3 case studies that best showcase your experience with B2C consumer products, multi-platform design (mobile app/web), complex user flows, and design system thinking. Ensure these examples highlight your ability to translate brand strategy into user experience.

• Tailor your resume: Emphasize your 7+ years of product design experience, expert Figma skills, and any experience with AI tools or large-scale redesigns. Quantify achievements where possible.

• Prepare your presentation: Rehearse presenting your chosen case studies, focusing on clarity, process, and impact. Be ready to discuss your collaborative approach and how you handle feedback.

• Research Ingenio: Understand their mission, their brands (Keen, Horoscope.com, etc.), and the spiritual wellness market. Consider how your design philosophy aligns with their values.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.