Behavioral Communication & Content Designer

📍 Job Overview

Job Title: Behavioral Communication & Content Designer

Company: Noora Health

Location: Dhaka, Bangladesh

Job Type: Full-Time

Category: Health Communications / Content Design

Date Posted: 2026-08-17

Experience Level: Mid-Level (3-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of engaging and medically accurate digital content for Noora Health's Mobile Care Companion (MCC) program, focusing on improving caregiver engagement and health outcomes in Bangladesh.

• Apply principles of behavioral science and conversational design to translate complex medical guidance into accessible, easy-to-follow communication for low-literacy and low-resource users.

• Develop content flows and journeys for IVR and WhatsApp platforms, ensuring seamless integration with in-person Care Companion Program sessions and adherence to local health guidelines.

• Collaborate with cross-functional teams to maintain content consistency, safety, and alignment with product strategy and user-centered design principles.

📝 Enhancement Note: While the job title is "Behavioral Communication & Content Designer," the core responsibilities and required skills align more closely with a specialized Content Designer or UX Writer with a strong foundation in behavioral science and health communications. The role is crucial for improving user engagement and retention within a digital health program, indicating a significant impact on the "revenue" or "impact" operations of the organization, even if not a traditional sales or revenue operations role. The emphasis on low-literacy audiences and localized content in Bangla is a critical aspect of this role's operational success.

📈 Primary Responsibilities

• Design and write engaging content for IVR and WhatsApp platforms, including text, audio, and assisted interactions, to support caregiver learning and behavior change.

• Translate product strategy, user research, and behavioral insights into actionable digital content for the Mobile Care Companion (MCC) program.

• Adapt and develop condition-specific content for Non-Communicable Diseases (NCDs), General Medicine and Surgery (GeMS), Antenatal Care (ANC), and Postnatal Care (PNC), ensuring alignment with Bangladesh's national health guidelines.

• Ensure all MCC content reinforces and seamlessly continues the health messages and skills introduced during in-person Care Companion Program (CCP) sessions.

• Apply behavioral science principles such as motivation, friction reduction, habit formation, and reinforcement to enhance user engagement and program completion rates.

• Design content for low-literacy and low-resource audiences, utilizing plain-language Bangla, short sentence structures, and audio-first/voice-led formats.

• Maintain a consistent tone, style, and safety across all MCC modules and touchpoints, adhering to established content guidelines and templates.

• Collaborate closely with Product, UX, Visual Design, and program teams in Bangladesh and globally to integrate content effectively into the user experience.

• Develop reusable content components and contribute to content guidelines for scalable deployment across different geographies.

• Stay current with evolving national health guidelines and protocols from the Ministry of Health and Family Welfare / DGHS to ensure content accuracy and compliance.

📝 Enhancement Note: The primary responsibilities highlight a deep dive into user engagement and retention strategies for a digital health program. This requires a nuanced understanding of user psychology, content effectiveness, and the operational impact of high drop-off rates. The role demands not just creative writing but also a strategic, data-informed approach to content design that directly influences program success metrics.

🎓 Skills & Qualifications

Education: Bachelor's degree in Communications, English, Psychology, Public Health, Instructional Design, or a related field.

Experience: 3-5 years of professional experience in content design, behavioral communications, health communications, or instructional design for digital platforms.

Required Skills:

• Exceptional writing, storytelling, and content structuring skills in both Bangla and English, with a focus on creating impactful and memorable content.

• Proven ability to apply behavioral science principles to enhance user engagement, comprehension, and action.

• Demonstrated experience in translating product strategy and research insights into actionable content designs.

• Familiarity with User Experience (UX) principles, particularly for voice (IVR) and chat-based (WhatsApp) communication channels.

• Strong understanding of designing content for low-literacy and low-resource audiences.

• Fluency in Bangla is mandatory, with proficiency in spoken and written communication.

• Excellent collaboration, attention to detail, and a user-centered design approach. Preferred Skills:

• Working knowledge of Bangladesh's national health guidelines, specifically those related to NCD, maternal, and newborn care, from the Ministry of Health and Family Welfare / DGHS.

• Experience with conversational design and creating interactive content flows.

• Familiarity with health communication strategies and best practices in public health.

• Experience in adapting content for different cultural contexts and literacy levels.

• Basic understanding of data analysis related to content performance and user engagement.

📝 Enhancement Note: The requirement for Bangla fluency and deep understanding of local health guidelines is critical for the operational success of this role. The emphasis on behavioral science and designing for low-literacy audiences indicates a need for a candidate who can think strategically about user motivation and accessibility, rather than just stylistic writing.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of digital content samples demonstrating strong writing, storytelling, and content structuring skills in both Bangla and English.

• Case studies or examples showcasing the application of behavioral science principles to improve user engagement, comprehension, or behavior change in digital products.

• Demonstrations of content designed for low-literacy or low-resource audiences, highlighting plain language and accessible design choices.

• Examples of content flows or journey maps for IVR or chat-based platforms (e.g., WhatsApp).

• Evidence of collaboration with product, UX, or medical teams in content development. Process Documentation:

• Ability to articulate the process used to translate medical guidance and research into engaging digital content.

• Documentation of how user research and behavioral insights informed content design decisions.

• Examples of how content was adapted to align with specific health guidelines or program objectives.

• Documentation of content testing or iteration processes to improve engagement or effectiveness.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not just display writing samples but also showcase a systematic approach to content creation, user empathy, and the application of behavioral design principles. The ability to demonstrate a clear process from understanding medical information to creating accessible, engaging digital content is key.

💵 Compensation & Benefits

Salary Range: An estimated annual salary range for a Behavioral Communication & Content Designer with 3-5 years of experience in Dhaka, Bangladesh, would typically fall between BDT 1,200,000 and BDT 2,400,000. This range can vary based on the specific organization's budget, the candidate's exact experience, and the depth of their specialized skills.

Benefits:

• Health insurance coverage for employees and potentially dependents.

• Paid time off, including annual leave, sick leave, and public holidays.

• Opportunities for professional development and training in behavioral science, health communications, and content design.

• Contribution to provident fund or similar retirement savings schemes.

• Potential for performance-based bonuses or incentives.

• Access to a collaborative and mission-driven work environment focused on improving health outcomes.

Working Hours: Standard full-time work hours are typically 40 hours per week, usually spread across 5 days (e.g., Sunday to Thursday or Saturday to Wednesday, depending on local customs). Flexibility may be offered, but the role is designated as on-site in Dhaka.

📝 Enhancement Note: Salary estimates are based on research for similar mid-level content design and communications roles in Dhaka, Bangladesh, considering the NGO/social impact sector. Benefits are standard for full-time positions in Bangladesh and tailored to what a mission-driven organization might offer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Technology / Social Impact / Public Health

Company Size: Noora Health is part of a broader global initiative, with the Bangladesh operation likely comprising a dedicated team. Globally, Noora Health has trained millions of caregivers, indicating a significant operational scale. The company is an Audacious Project Grantee and a Skoll Awardee, signifying a high level of impact and innovation.

Founded: 2014 (Noora Health global)

Team Structure:

• The Behavioral Communication & Content Designer will likely be part of the Product or Program team in Bangladesh, working closely with local program managers, medical executives, and potentially global product leads.

• Collaboration will extend to UX designers, visual designers, and data analysts to ensure content is integrated, user-friendly, and effective.

• The team operates with a strong user-centered approach, prioritizing the needs of family caregivers and patients. Methodology:

• Data-driven approach to content creation and program improvement, with a focus on measurable outcomes and user engagement metrics.

• Application of behavioral science principles to design interventions that drive positive health behaviors.

• Iterative design and development process, incorporating feedback from users and stakeholders.

• Strong emphasis on localizing content to cultural context, language, and health guidelines.

Company Website: https://noorahealth.org/

📝 Enhancement Note: Noora Health's mission is deeply rooted in social impact and public health. The company culture is likely to be mission-driven, collaborative, and focused on measurable impact. Understanding this context is crucial for candidates to align their motivations and work style with the organization's values.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist, with 3-5 years of experience required. It focuses on a specific, critical area of program delivery: content design for behavioral change in a digital health context. The "operations" aspect here lies in the effective delivery and engagement of the Mobile Care Companion (MCC) program.

Reporting Structure: The Behavioral Communication & Content Designer will likely report to a Product Manager, Program Manager, or a Content Lead within the Bangladesh operations or the global product team. They will collaborate closely with local program staff and global product development teams.

Operations Impact: This role has a direct impact on the operational success of the MCC program by addressing high drop-off rates. By creating engaging and effective content, the designer contributes to:

• Increased caregiver engagement and retention.

• Improved health outcomes for patients and families.

• Scalability and efficiency of the digital health intervention.

• Reinforcement of Noora Health's mission and impact. Growth Opportunities:

• Specialization: Deepen expertise in behavioral science, health communications, or conversational design for low-literacy audiences.

• Leadership: Potentially move into a Senior Content Designer, Content Lead, or Product Manager role, overseeing content strategy and team development.

• Cross-functional: Transition into UX Research, Product Management, or Program Management roles within Noora Health or similar organizations.

• Global Impact: Contribute to the expansion of Noora Health's programs to other countries, adapting content and strategies for new contexts.

📝 Enhancement Note: The growth potential is tied to the ability to demonstrate impact on user engagement and program outcomes. Success in this role can lead to more senior positions in content strategy, product development, or program management within the social impact and health tech sectors.

🌐 Work Environment

Office Type: The role is designated as "On-site," indicating a physical office presence in Dhaka, Bangladesh. This suggests a structured work environment where in-person collaboration is valued.

Office Location(s): Dhaka, Bangladesh. Specific details about the office location and amenities would need to be confirmed.

Workspace Context:

• Collaborative Environment: Expect to work within a team that values open communication, feedback, and shared problem-solving, particularly with product, UX, and program teams.

• Tools & Technology: Access to standard office technology, along with specialized tools for content creation, design, and potentially project management. Familiarity with digital communication platforms (IVR, WhatsApp) is essential.

• Team Interaction: Regular interaction with colleagues from diverse backgrounds, including local Bangladeshi staff and potentially international team members. Opportunities to engage with program beneficiaries through indirect feedback or user research insights.

Work Schedule: While typically 40 hours per week, the nature of working in the social impact sector might occasionally require flexibility to meet project deadlines or address urgent program needs. However, the focus is on structured, on-site work.

📝 Enhancement Note: The on-site requirement in Dhaka implies a need for candidates who are comfortable working within a traditional office setting and are geographically located or willing to relocate. The collaborative aspect is key, suggesting an environment where teamwork and open communication are highly valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications, experience, and alignment with the role's requirements. Emphasis will be placed on Bangla language proficiency and content design examples.

• Technical Interview: Discussion focused on content design principles, behavioral science application, experience with IVR/WhatsApp content, and understanding of low-literacy audience design. A practical content creation exercise or case study might be involved.

• Cross-functional Interview: Conversation with members of the Product, UX, or Program teams to evaluate collaboration skills, problem-solving abilities, and cultural fit.

• Final Interview: Discussion with a hiring manager or senior leader to assess strategic thinking, long-term vision, and alignment with Noora Health's mission and values.

Portfolio Review Tips:

• Showcase Bangla Proficiency: Include strong examples of content written in Bangla, demonstrating clarity, cultural relevance, and impact.

• Highlight Behavioral Design: Clearly articulate how behavioral science principles were applied in your past projects to drive engagement or behavior change.

• Demonstrate Low-Literacy Design: Present case studies or samples that specifically address the challenges of designing for low-literacy users, explaining your approach.

• Structure for Clarity: Organize your portfolio logically, with clear descriptions for each project, outlining the problem, your role, the solution (content created), and the impact or results.

• Explain Your Process: Be prepared to walk through your content creation process, from initial brief to final output, highlighting how you incorporated research, feedback, and strategic goals.

Challenge Preparation:

• Content Creation Exercise: Be ready to create a short piece of content (text or script) for a specific health scenario, targeting a low-literacy Bangla-speaking audience, within a time limit.

• Behavioral Design Scenarios: Prepare to discuss how you would apply behavioral principles to address a specific engagement challenge within the MCC program.

• Cultural Nuance: Be prepared to discuss how you would ensure content is culturally appropriate and sensitive for the Bangladeshi context.

📝 Enhancement Note: The application process will heavily scrutinize the candidate's portfolio for practical demonstration of skills, particularly in Bangla content creation and behavioral design for specific user groups. Candidates should prepare to articulate their process and demonstrate their understanding of the Bangladeshi context.

🛠 Tools & Technology Stack

Primary Tools:

• Content Management Systems (CMS): While not explicitly mentioned, experience with any CMS for managing digital content would be beneficial.

• Communication Platforms: Deep familiarity with designing for IVR (Interactive Voice Response) systems and WhatsApp is critical. This includes understanding their technical constraints and user interaction patterns.

• Word Processing & Collaboration: Proficiency in standard tools like Microsoft Word, Google Docs, and collaborative platforms (e.g., Slack, Asana, Trello) for team communication and project management.

Analytics & Reporting:

• Analytics Platforms: Experience with basic analytics tools to understand content performance, user engagement, and drop-off rates (e.g., Google Analytics, or platform-specific analytics for IVR/WhatsApp).

• Data Visualization: Ability to interpret data and potentially contribute to reporting dashboards that track content effectiveness.

CRM & Automation:

• CRM Systems: While not a direct CRM role, understanding how user data is managed and how content impacts user journeys within a CRM or similar system could be advantageous.

• Automation Tools: Familiarity with content automation principles or tools that facilitate the deployment of messages across different channels.

📝 Enhancement Note: The technology stack is focused on digital communication channels (IVR, WhatsApp) and content management. Proficiency here is less about complex software and more about understanding the user experience and operational nuances of these specific platforms for health communication.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the needs of family caregivers and patients in Bangladesh, particularly those with low literacy.

• Impact-Driven: Focus on achieving measurable improvements in health outcomes and caregiver confidence through effective communication.

• Collaboration: A strong emphasis on working together across teams and geographies to achieve shared goals.

• Innovation: Embracing new approaches, like behavioral science and digital platforms, to solve complex health challenges.

• Cultural Sensitivity & Inclusivity: Valuing diversity, equity, and inclusion, and ensuring all work is culturally appropriate and accessible.

Collaboration Style:

• Cross-functional Integration: Active participation in product development cycles, working closely with designers, product managers, and program experts.

• Feedback Exchange: Openness to constructive criticism and a proactive approach to seeking and incorporating feedback from peers and stakeholders.

• Knowledge Sharing: Willingness to share insights, best practices, and learnings to build collective expertise within the team and organization.

📝 Enhancement Note: The company's stated values around diversity, equity, and inclusion, along with a mission-driven approach, are central to its culture. Candidates should demonstrate alignment with these values and a collaborative, user-focused work ethic.

⚡ Challenges & Growth Opportunities

Challenges:

• High Drop-off Rates: Addressing the current challenge of high drop-off rates in the MCC program by designing more compelling and sustained engagement content.

• Low-Literacy Design: Consistently creating content that is truly accessible and effective for users with varying levels of literacy and digital fluency.

• Behavioral Science Application: Successfully translating complex behavioral science theories into practical, actionable content that resonates with the target audience.

• Content Scalability: Developing content frameworks and reusable components that can be efficiently scaled across different health conditions and potentially new geographies.

• Staying Current: Keeping content aligned with evolving national health guidelines and local health practices.

Learning & Development Opportunities:

• Specialized Training: Opportunities to deepen knowledge in behavioral science, health communication strategies, and UX writing for mobile/voice platforms.

• Cross-Cultural Communication: Gaining experience in adapting health messages for diverse cultural contexts.

• Programmatic Impact: Direct involvement in a program that has demonstrated significant positive health outcomes, offering a chance to see the tangible impact of one's work.

• Mentorship: Potential to be mentored by experienced professionals in product development, public health, and behavioral design.

📝 Enhancement Note: The core challenge is to improve the effectiveness and engagement of the digital health program. This requires creative problem-solving, a deep understanding of user psychology, and a commitment to iterative improvement based on data and user feedback.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing content for a user who has just been discharged from the hospital and is unfamiliar with managing their chronic condition at home?" (Focus on user journey, empathy, and actionable steps)

• "Describe a time you used behavioral science principles to influence user behavior or engagement in a digital product. What was the outcome?" (Prepare a specific, quantifiable example)

• "How would you ensure that content designed for low-literacy users in Bangladesh is both medically accurate and easily understood?" (Discuss plain language, voice, visuals, cultural context) Company & Culture Questions:

• "What interests you most about Noora Health's mission and the Mobile Care Companion program?" (Research the company's impact and values thoroughly)

• "How do you stay updated on national health guidelines relevant to maternal and newborn care in Bangladesh?" (Demonstrate awareness of the local health landscape)

• "Describe your ideal collaborative environment when working on content design projects." (Highlight teamwork, feedback, and user-centricity) Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, clearly articulate the problem, your role, the solution (content created), the process you followed, and the impact or results achieved.

• Quantify Impact: Whenever possible, use metrics to demonstrate the effectiveness of your content (e.g., increased engagement, improved comprehension, reduced errors).

• Highlight Bangla Content: Dedicate time to showcasing your strongest Bangla writing samples and explaining the strategic considerations behind them.

• Explain Behavioral Design Choices: Be ready to discuss the specific behavioral principles you applied and why they were relevant for the target audience and goals.

• Address Low-Literacy Design: Showcase examples and explain your techniques for making content accessible to diverse literacy levels.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of strong writing skills in Bangla, a practical understanding of behavioral science, and a user-centered approach to content design, particularly for challenging user segments.

📌 Application Steps

To apply for this Behavioral Communication & Content Designer position:

• Submit your application through the Noora Health careers portal linked from https://noorahealth.bamboohr.com/careers.

• Curate Your Portfolio: Select 3-5 of your most relevant projects that best showcase your Bangla writing skills, behavioral design application, and experience with low-literacy audiences. Ensure clear descriptions and quantifiable results where possible.

• Tailor Your Resume: Highlight experience in content design, behavioral communications, health communications, and UX writing, specifically mentioning any work with digital health, mobile platforms (IVR, WhatsApp), or low-literacy populations. Use keywords from the job description.

• Prepare Your Bangla Samples: Have readily available high-quality examples of content you've created in Bangla, along with explanations of the context and objectives.

• Research Noora Health: Familiarize yourself with Noora Health's mission, the Care Companion Program (CCP), and the Mobile Care Companion (MCC) initiative, paying attention to their impact and values. Understand the context of healthcare in Bangladesh.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.