B2B UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: B2B UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: United States (Remote)

Job Type: Full-Time

Category: Go-To-Market Operations / Product Design

Date Posted: 2026-09-04

Experience Level: 5-10 Years

Remote Status: Fully Remote

🚀 Role Summary

• Drive 0-to-1 product development initiatives within B2B domains, focusing on strategic execution and rapid implementation.

• Architect and implement scalable solutions, translating high-level vision into tangible product roadmaps and production-ready systems.

• Collaborate directly with department founders and an elite team of engineers, researchers, and commercial leaders.

• Own the end-to-end product design lifecycle, from initial concept and prototyping to final production and market validation.

• Contribute to positioning new initiatives for rapid growth and potential spin-offs, attracting institutional backing.

📝 Enhancement Note: This role is positioned within a "new department" of EWOR GmbH, indicating a startup-like environment focused on rapid growth and innovation. The emphasis on "0-to-1 initiatives" and "extreme end-to-end ownership" suggests a high-autonomy, results-driven position requiring a builder mindset. The target company is EWOR GmbH, a venture builder backed by successful serial entrepreneurs, implying a strong focus on execution and scaling.

📈 Primary Responsibilities

• Lead the design and execution of core 0-to-1 initiatives within cutting-edge B2B domains, ensuring alignment with strategic objectives.

• Translate abstract strategic visions into concrete, actionable execution roadmaps, detailing milestones and deliverables.

• Drive rapid implementation cycles, moving from initial prototype concepts to fully functional production environments.

• Architect robust and scalable solutions that can support significant growth and future expansion.

• Oversee critical milestones to position new initiatives for accelerated growth and potential spin-off opportunities.

• Collaborate closely with cross-functional teams, including engineers, researchers, and commercial leaders, to ensure cohesive product development.

• Develop and refine UI/UX designs to create intuitive and engaging user experiences for B2B customers.

• Craft and evolve brand identity elements to ensure consistent and impactful brand messaging across all touchpoints.

• Conduct market research and competitive analysis to inform design decisions and strategic planning.

• Present design concepts and strategic roadmaps to stakeholders, articulating the rationale and expected impact.

📝 Enhancement Note: The responsibilities highlight a blend of strategic thinking, hands-on design, and project execution. The "0-to-1" nature implies a need for adaptability, problem-solving, and a proactive approach to defining processes and solutions where none may exist. The emphasis on "scalable solutions" and "positioning for rapid growth/spin-off" indicates a strategic business impact beyond just design execution.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and expertise in UI/UX and Brand Design is essential. Candidates with degrees in Design, Human-Computer Interaction, Marketing, or related fields may have a foundational understanding, but practical application and proven results are paramount.

Experience: 5-10 years of professional experience in UI/UX Design and Brand Design, with a significant focus on B2B product development and strategic initiatives. Experience in a startup or fast-paced, high-growth environment is highly valued. Demonstrated success in 0-to-1 product launches or significant feature development is a key differentiator.

Required Skills:

• UI/UX Design Expertise: Profound understanding of user-centered design principles, wireframing, prototyping, user flows, and usability testing for complex B2B applications.

• Brand Design Mastery: Proven ability to develop and maintain strong brand identities, including visual elements, messaging, and brand guidelines.

• B2B Strategy Acumen: Ability to understand B2B market dynamics, customer needs, and translate them into effective design and product strategies.

• Product Prototyping: Proficiency in creating interactive prototypes to visualize and test design concepts (e.g., using Figma, Sketch, Adobe XD).

• Strategic Planning & Execution: Capability to translate high-level vision into detailed roadmaps and drive execution from concept to production.

• System Architecture Understanding: Basic understanding of how design integrates with scalable system architecture and technical constraints.

• High-Agency Builder Mindset: Proactive, self-starting attitude with a strong drive to build and iterate.

• End-to-End Ownership: Willingness and ability to take full responsibility for design initiatives from inception to completion.

• English Communication: Excellent verbal and written communication skills for clear articulation of ideas and collaboration.

Preferred Skills:

• Experience with A/B testing and data analysis to inform design iterations.

• Familiarity with agile development methodologies.

• Experience in venture building or working within a corporate venture studio.

• Knowledge of emerging technologies and their application in B2B products.

• Experience in a remote-first work environment.

📝 Enhancement Note: The "5-10 years" experience level, coupled with "0-to-1 initiatives" and "extreme end-to-end ownership," suggests the company is looking for a senior individual contributor who can operate with significant autonomy and potentially mentor others as the department grows. The emphasis on "builder mindset" and "high-agency" is critical for this role, pointing towards candidates who are not just designers but strategic problem-solvers.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• B2B Case Studies: Showcase at least 2-3 detailed case studies focusing on B2B products or initiatives. These should highlight your contribution to strategic vision, user experience design, and brand integration.

• 0-to-1 Project Examples: Include examples of projects where you were involved from the initial concept phase, demonstrating your ability to define problems, ideate solutions, prototype, and iterate.

• Brand System Examples: Present examples of brand identity development, including logos, style guides, and application across various marketing or product materials.

• Process Documentation: Demonstrate your approach to design processes, including user research methodologies, wireframing/prototyping workflows, and collaboration with development teams.

• Impact Metrics: Whenever possible, quantify the impact of your design work with relevant metrics (e.g., conversion rate improvements, user satisfaction scores, adoption rates).

Process Documentation:

• Workflow Design & Optimization: Illustrate your methods for designing and optimizing user workflows, ensuring efficiency and intuitive navigation within B2B applications.

• System Implementation Standards: Provide examples of how you ensure design consistency and quality during system implementation, working closely with engineering teams.

• Measurement & Performance Analysis: Show how you use data and user feedback to measure the performance of designs and identify areas for continuous improvement.

📝 Enhancement Note: For a "0-to-1" role emphasizing ownership, the portfolio should not just be a showcase of finished work but a demonstration of the candidate's problem-solving process, strategic thinking, and ability to navigate ambiguity. The focus should be on how they achieved results, not just what they achieved.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the fully remote nature within the US, and the company's backing by serial entrepreneurs suggesting a competitive offering, a reasonable estimated salary range for a B2B UI/UX & Brand Designer in the United States is $120,000 - $170,000 USD per year. This estimate considers the high demand for experienced design talent, the specialized B2B focus, and the significant ownership and impact of the role. The upper end of the range reflects the potential for exceptional candidates and the equity upside.

Benefits:

• Competitive Compensation: Attractive base salary reflecting experience and market value.

• Equity Upside: Significant potential for equity in the venture, aligning personal success with company growth.

• Full Remote Work: Complete flexibility to work from anywhere within Europe or the Americas, promoting work-life balance.

• Health Insurance: Comprehensive health, dental, and vision insurance plans (details may vary based on final location within the US).

• Professional Development: Opportunities for continuous learning, skill enhancement, and attending industry events.

• Direct Impact: The chance to shape and build new initiatives from the ground up with maximum autonomy.

Working Hours: Approximately 40 hours per week, with flexibility expected to meet project deadlines and drive rapid execution. Given the fully remote nature across different time zones (Europe/Americas), effective asynchronous communication and proactive time management are key.

📝 Enhancement Note: The salary estimate is based on aggregated data from reputable compensation benchmarks for senior UI/UX and Brand Designers in the US, adjusted for a fully remote setup and the startup/venture-backed context. The "Equity Upside" is a significant component, indicating a performance-driven compensation structure.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Venture Building, Software Development, B2B Solutions. EWOR GmbH operates as a venture builder, creating and scaling new technology ventures. This means the environment is dynamic, fast-paced, and focused on innovation and market validation.

Company Size: The company description implies a lean, agile structure, likely a startup or a dedicated venture studio within a larger entity. The "new department" suggests a small, high-impact team being assembled, likely ranging from 10-50 core members initially, with potential for rapid scaling.

Founded: While not explicitly stated, the backing by serial entrepreneurs (Paul Müller & Petter Made) suggests a recent or strategically launched initiative aiming to leverage their expertise in building successful tech companies.

Team Structure:

• Leadership: The role reports directly to the department founder, who is an experienced serial entrepreneur.

• Core Team: Collaboration will be with a "world-class team of engineers, researchers, and commercial leaders," indicating a multidisciplinary group focused on rapid product development and market entry.

• Cross-functional Collaboration: Expect intense collaboration across design, engineering, product, and business development functions, driven by shared goals for the 0-to-1 initiatives.

Methodology:

• Data-Driven Decision Making: Emphasis on achieving strong market validation and scalable traction suggests a focus on metrics and empirical evidence.

• Agile & Iterative Development: The "no PowerPoint presentations, no 7 layers of approval" culture points to rapid iteration, lean methodologies, and a focus on execution over bureaucracy.

• Ownership & Autonomy: Maximum ownership is a key cultural pillar, empowering individuals to drive strategy and build systems without unnecessary constraints.

Company Website: [Company URL not provided, inferring from domain_derived: ewor.com]

📝 Enhancement Note: The culture is explicitly described as high-growth, ownership-driven, and execution-focused, mirroring a startup environment. The presence of highly successful founders signals a culture that values ambition, speed, and tangible results.

📈 Career & Growth Analysis

Operations Career Level: This role is a senior individual contributor position within a nascent department, with significant potential to grow into a leadership role as the initiatives scale. It's positioned as a "builder" role, requiring a high degree of autonomy and strategic input, making it a critical foundational hire.

Reporting Structure: The designer will report directly to the department founder, offering direct access to leadership and high-level strategic discussions. This structure facilitates rapid decision-making and provides a clear line of sight into the company's overarching goals.

Operations Impact: The designer will have a profound impact on the success of new B2B initiatives by shaping the user experience, brand perception, and overall product strategy from inception. Their work will directly influence market validation, user adoption, and the potential for future funding or spin-offs.

Growth Opportunities:

• Leadership Track: As initiatives mature and scale, there will be opportunities to lead design teams, define design strategy for multiple products, or even transition into product management roles.

• Skill Specialization: Deepen expertise in specific B2B verticals, advanced UI/UX methodologies, or brand strategy development within a focused, high-growth environment.

• Entrepreneurial Experience: Gain invaluable experience in launching and scaling ventures from the ground up, working alongside seasoned entrepreneurs.

• Influence & Ownership: Continue to drive strategic decisions and shape product direction with increasing autonomy and responsibility.

📝 Enhancement Note: The growth path is less about climbing a traditional corporate ladder and more about evolving with the ventures being built. Success in this role could lead to significant leadership opportunities within EWOR or its spin-offs, or even entrepreneurial ventures themselves.

🌐 Work Environment

Office Type: 100% Remote. This role offers complete flexibility to work from any location within the Americas or Europe.

Office Location(s): Not applicable, as the position is fully remote. Candidates must be based in Europe or the Americas.

Workspace Context:

• Home Office Setup: Candidates are expected to maintain a productive home office environment conducive to focused design work and virtual collaboration.

• Digital Collaboration Tools: The team will rely heavily on digital tools for communication, project management, and design collaboration (e.g., Slack, Zoom, Figma, Notion).

• Asynchronous Communication: Given the potential for cross-continental collaboration, proficiency in asynchronous communication and documentation is crucial.

• Autonomy & Flexibility: The environment is designed for individuals who thrive on autonomy and can manage their time effectively to meet ambitious goals.

Work Schedule: While a standard 40-hour work week is implied, the emphasis on "rapid execution" and "maximum ownership" suggests that flexibility and a results-oriented approach are paramount. Availability for key meetings across different time zones may be required.

📝 Enhancement Note: The remote-first nature requires strong self-discipline, proactive communication, and the ability to collaborate effectively in a virtual setting. The company's backing by successful entrepreneurs suggests a demanding but rewarding environment where results are prioritized.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application and portfolio to assess alignment with the role's requirements and the company's builder ethos.

• Portfolio Deep Dive: A session focused on reviewing your submitted case studies. Be prepared to discuss your design process, strategic decisions, challenges encountered, and the impact of your work in detail.

• Founder/Leadership Interview: An in-depth conversation with the department founder to assess your strategic thinking, problem-solving abilities, ownership mindset, and cultural fit. This may involve hypothetical scenarios or discussions about potential initiatives.

• Team Collaboration Exercise (Potential): You might be asked to participate in a collaborative exercise or a short design challenge to evaluate your practical skills and how you work with others.

• Final Discussion: A wrap-up conversation to address any remaining questions and discuss compensation and next steps.

Portfolio Review Tips:

• Focus on B2B & 0-to-1: Prioritize case studies that clearly demonstrate your experience with B2B products and your ability to build from scratch.

• Tell a Story: Structure your case studies to tell a compelling narrative: the problem, your strategic approach, the design process, the execution, and the measurable results.

• Highlight Ownership: Emphasize your individual contributions and the decisions you made that drove success. Use "I" statements where appropriate to reflect personal ownership.

• Showcase Process: Clearly articulate your design process, including research, ideation, prototyping, testing, and collaboration with engineering.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the business impact of your design solutions.

• Brand Integration: Ensure your brand design capabilities are clearly showcased, demonstrating how you build and maintain cohesive brand identities.

Challenge Preparation:

• Understand EWOR's Model: Research EWOR GmbH, its founders, and their track record. Understand the venture-building model and the focus on 0-to-1 initiatives.

• B2B Design Thinking: Prepare to discuss your approach to designing for B2B audiences, considering their unique needs, workflows, and decision-making processes.

• Strategic Vision: Be ready to articulate how design can contribute to overarching business strategy and drive market validation.

• Problem-Solving: Anticipate hypothetical challenges related to launching new products in ambiguous markets and prepare to outline your problem-solving methodology.

📝 Enhancement Note: The interview process is likely to be rigorous and focused on assessing the candidate's ability to operate autonomously and drive results in a high-stakes environment. The portfolio is critical, serving as the primary evidence of the candidate's capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma (highly probable due to industry standard for collaboration), Sketch, Adobe XD.

• Brand Design: Adobe Creative Suite (Illustrator, Photoshop, InDesign).

• Collaboration & Project Management: Slack, Notion, Jira, Asana, Trello (specifics depend on team preference).

• User Research & Testing: Tools like UserTesting.com, Maze, Lookback, or internal methods.

Analytics & Reporting:

• Web Analytics: Google Analytics, Adobe Analytics (for understanding user behavior on web platforms).

• Product Analytics: Mixpanel, Amplitude, Heap (for tracking in-app user behavior and feature adoption).

• Dashboarding: Tableau, Power BI, Looker (for visualizing key design and product metrics).

CRM & Automation:

• CRM: Salesforce, HubSpot (understanding how design impacts lead generation and customer lifecycle is beneficial).

• Marketing Automation: HubSpot, Marketo (awareness of how brand and UX contribute to marketing campaigns).

• Integration Platforms: Understanding how design systems and front-end development integrate with backend systems and APIs is a plus.

📝 Enhancement Note: Proficiency in modern design tools like Figma is almost certainly a requirement. While not a primary "operations" role, understanding how design integrates with broader GTM and product operations tools (CRM, analytics) is beneficial for a strategic B2B designer.

👥 Team Culture & Values

Operations Values:

• Ownership: Taking full responsibility for outcomes, driving initiatives forward without needing constant direction.

• Execution Focus: Prioritizing speed, action, and tangible results over extensive planning or theoretical discussions.

• Builder Mentality: A proactive, hands-on approach to creating, iterating, and problem-solving in ambiguous environments.

• Collaboration: Working effectively with diverse teams (engineering, research, commercial) to achieve shared goals.

• Impact-Driven: Focusing efforts on activities that yield significant market validation and scalable traction.

• Agility: Adapting quickly to changing market conditions and feedback, iterating designs and strategies as needed.

Collaboration Style:

• Direct & Transparent: Communication is expected to be clear, concise, and honest, fostering trust and efficient decision-making.

• Cross-Functional Synergy: Design will work hand-in-hand with engineering and product management to ensure seamless implementation and user experience.

• Feedback Loops: An open culture for giving and receiving constructive feedback to continuously improve designs and processes.

• Shared Goal Orientation: All team members are aligned towards the success of the 0-to-1 initiatives, fostering a cohesive and unified effort.

📝 Enhancement Note: The culture is heavily influenced by the entrepreneurial backgrounds of the founders, emphasizing a bias for action, a willingness to take risks, and a strong focus on building successful businesses from the ground up.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Operating in a 0-to-1 environment means dealing with undefined processes, evolving requirements, and market uncertainty. Developing strategies to manage this ambiguity is key.

• Rapid Iteration Cycles: The need for speed may require making design decisions with incomplete information and iterating quickly based on feedback.

• Balancing Strategic Vision with Execution: Effectively translating high-level strategic goals into concrete design deliverables while maintaining focus on rapid implementation.

• Cross-Time Zone Collaboration: Ensuring effective communication and collaboration with team members across different time zones (Europe/Americas).

• Building from Scratch: Establishing design systems, processes, and brand guidelines for new initiatives requires significant foundational work.

Learning & Development Opportunities:

• Entrepreneurial Skillset: Gain hands-on experience in venture building, strategy development, and market validation from seasoned entrepreneurs.

• Leadership Development: Opportunities to lead design efforts for new ventures, potentially growing into design leadership roles.

• Cutting-Edge Domains: Work on novel initiatives in emerging B2B technology areas, staying at the forefront of industry trends.

• Impactful Portfolio Growth: Build a portfolio with high-impact projects that demonstrate significant contributions to business growth and product success.

• Mentorship: Benefit from direct mentorship from experienced founders and leaders in the tech industry.

📝 Enhancement Note: The challenges presented are inherent to the startup/venture-building environment and are framed as opportunities for growth and skill development. Success requires resilience, adaptability, and a proactive problem-solving approach.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to build a product or brand from scratch. What was your process, what were the biggest challenges, and what was the outcome?" (Focus on 0-to-1 experience, process, and impact).

• "How do you translate a high-level business strategy into actionable design roadmaps for a B2B product?" (Assess strategic thinking and execution planning).

• "Imagine we are launching a new B2B SaaS product in [hypothetical industry]. What are the first 3 design-led steps you would take, and why?" (Evaluate problem-solving, strategic prioritization, and B2B design approach).

• "How do you balance the need for rapid execution with ensuring high-quality design and a scalable system architecture?" (Assess ability to manage trade-offs and long-term vision). Company & Culture Questions:

• "What excites you most about EWOR's venture-building model and the opportunity to work with founders like Paul Müller and Petter Made?" (Gauge alignment with company mission and leadership).

• "How do you approach taking 'extreme end-to-end ownership' in a remote environment?" (Assess self-management, accountability, and remote work capabilities).

• "Describe your ideal work environment and how you thrive in a high-growth, fast-paced setting." (Evaluate cultural fit and adaptability).

• "How do you ensure effective communication and collaboration with engineering and commercial teams when working remotely?" (Assess collaboration and communication skills). Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio presentation around 2-3 key B2B case studies. For each, clearly articulate the problem, your strategic approach, your specific contributions (UI/UX and Brand), the design process, and the measurable results.

• Quantify Everything Possible: Use metrics to demonstrate the business impact of your design decisions. If exact metrics aren't available, use well-reasoned estimations or qualitative outcomes.

• Highlight the 'Builder' Aspect: Emphasize projects where you were instrumental in defining the product or brand from its early stages. Show your thought process and problem-solving.

• Brand Consistency: Demonstrate how you ensure brand consistency across different touchpoints and product features.

• Conciseness: Be prepared to present your portfolio efficiently, respecting the interviewer's time while conveying critical information. Practice your narrative.

📝 Enhancement Note: Interviewers will be looking for evidence of strategic thinking, a proactive and autonomous "builder" mindset, and a proven ability to deliver tangible results in a B2B context, especially within ambiguous or startup-like environments.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Tailor Your Resume: Highlight experience and skills directly relevant to B2B UI/UX, Brand Design, 0-to-1 initiatives, and end-to-end ownership. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 of your strongest B2B case studies that best demonstrate your ability to build from scratch, your strategic thinking, and your impact. Ensure clear articulation of your process and results.

• Prepare Your Narrative: Practice presenting your portfolio case studies, focusing on telling a compelling story of problem, solution, and impact. Be ready to discuss your strategic decisions and design rationale in detail.

• Research EWOR GmbH: Understand the company's mission, its founders' backgrounds, and the venture-building model to articulate your interest and cultural fit effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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