AI UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Mountain View, California, United States (Remote)

Job Type: Full-Time

Category: Design & Operations Strategy

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Lead and execute core 0-to-1 initiatives within cutting-edge AI domains, driving product strategy from conception to production.

• Architect scalable solutions and design user interfaces that embody brand identity and enhance user experience for innovative AI products.

• Translate high-level strategic vision into actionable execution roadmaps, focusing on rapid implementation and market validation.

• Collaborate directly with a world-class team of engineers, researchers, and commercial leaders to foster a high-growth environment.

• Take extreme end-to-end ownership of design initiatives, demonstrating a high-agency builder mindset and entrepreneurial drive.

📝 Enhancement Note: While the title specifies "AI UI/UX & Brand Designer," the core responsibilities and company context strongly suggest a role that blends product design leadership with strategic operational execution within a startup environment. The emphasis on "0-to-1 initiatives," "architect scalable solutions," and "driving critical milestones" indicates a need for a candidate who can not only design but also contribute to the operational framework and strategic direction of new ventures. This role is less about day-to-day UI/UX tasks and more about building the foundational design and brand strategy for new AI products.

📈 Primary Responsibilities

• Conceptualize, design, and deliver intuitive and engaging user interfaces (UI) for AI-powered products, ensuring a seamless user experience (UX).

• Develop and maintain a strong brand identity and visual language across all digital touchpoints, aligning with EWOR's innovative AI initiatives.

• Create detailed design specifications, wireframes, prototypes, and high-fidelity mockups to effectively communicate design concepts and user flows.

• Collaborate closely with product managers, engineers, and AI researchers to translate complex technical requirements and user needs into elegant design solutions.

• Drive the execution roadmap for design initiatives, from initial ideation and prototyping through to production, ensuring timely delivery and iterative improvements.

• Conduct user research, usability testing, and data analysis to inform design decisions and optimize user engagement and product performance.

• Contribute to the strategic planning and architectural design of scalable solutions, ensuring design can support future growth and potential spin-offs.

• Champion a user-centric design approach, advocating for best practices in UI/UX and brand consistency throughout the product development lifecycle.

📝 Enhancement Note: The core responsibilities are framed to highlight the blend of design execution and strategic operational impact. The emphasis on "architect scalable solutions" and "driving critical milestones" suggests that this role requires a designer who can think beyond aesthetics and consider the long-term viability and operational efficiency of the design framework.

🎓 Skills & Qualifications

Education:

• Bachelor's degree in Design, Human-Computer Interaction, Graphic Design, Computer Science, or a related field, or equivalent practical experience.

• Advanced degrees or specialized certifications in AI, UX Research, or Product Management are a plus. Experience:

• 5-10 years of progressive experience in UI/UX design and brand development, with a significant portion focused on digital products and technology.

• Proven track record of leading design initiatives from concept to launch, particularly in fast-paced, high-growth environments or startup settings.

• Demonstrated experience in designing for AI products or complex technical platforms is highly desirable. Required Skills:

• UI/UX Design Expertise: Mastery of user-centered design principles, wireframing, prototyping (e.g., Figma, Sketch, Adobe XD), and high-fidelity visual design.

• Brand Design & Strategy: Ability to develop and articulate a compelling brand identity, including visual systems, tone of voice, and brand guidelines.

• AI Domain Understanding: Familiarity with AI concepts, machine learning, and their application in product design, with the ability to translate complex ideas into user-friendly interfaces.

• Product Strategy & Execution: Experience in translating strategic vision into concrete roadmaps and driving rapid, agile implementation of design solutions.

• Communication Skills: Excellent verbal and written English communication skills, with the ability to present complex design concepts clearly to diverse stakeholders.

Preferred Skills:

• Scalable Solution Architecture: Experience in designing systems and interfaces that can scale effectively for rapid growth and potential spin-offs.

• 0-to-1 Initiative Leadership: Proven ability to build products and brands from the ground up with minimal existing structure.

• Data Analysis & User Research: Proficiency in conducting user research, usability testing, and analyzing data to drive design optimization.

• Cross-functional Collaboration: Ability to work effectively with engineers, product managers, researchers, and business leaders.

• Remote Work Proficiency: Demonstrated ability to excel in a fully remote, asynchronous work environment.

📝 Enhancement Note: The experience level is inferred from the "5-10 years" AI-derived data and the "0-to-1" nature of the role, suggesting a need for seasoned professionals capable of independent leadership and strategic contribution. The "AI domain expertise" is a critical inferred requirement given the job title and company focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase 3-5 comprehensive case studies demonstrating end-to-end design ownership for digital products, ideally with an AI or technology focus.

• Highlight projects where you translated high-level strategy into concrete execution roadmaps and delivered tangible results.

• Include examples of scalable UI/UX solutions and brand systems that were designed for growth and adaptability.

• Demonstrate your ability to architect and present complex user flows, interaction models, and visual design systems.

• Quantify the impact of your design work using relevant metrics (e.g., user engagement, conversion rates, brand perception improvements). Process Documentation:

• For each case study, clearly outline the problem statement, your design process, key decisions made, and the final outcomes.

• Detail your approach to user research, competitive analysis, and iterative design cycles.

• Explain how you collaborated with cross-functional teams (engineering, product, research) and managed stakeholder feedback.

• Document your methodology for creating and maintaining design systems and brand guidelines.

• Illustrate how your designs contributed to business objectives and operational efficiency.

📝 Enhancement Note: For a role emphasizing "0-to-1 initiatives" and "scalable solutions," a portfolio must go beyond just visual assets. It needs to demonstrate strategic thinking, process rigor, and the ability to build foundational elements for new ventures. The focus is on demonstrating ownership, strategic translation, and measurable impact.

💵 Compensation & Benefits

Salary Range:

Based on the provided experience level (5-10 years), the remote nature, and the company's backing by serial entrepreneurs, a competitive salary range for a UI/UX & Brand Designer in the United States (even for remote roles targeting US-based talent) would typically fall between $120,000 - $180,000 annually. This range considers the high demand for skilled AI and design professionals, the ownership and impact expected in a 0-to-1 environment, and the competitive landscape for talent in California and other tech hubs.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and market rates.

• Equity Upside: Significant stock options or equity grants, reflecting the entrepreneurial nature of the role and the potential for high growth and future spin-offs.

• Remote Work: 100% remote work arrangement, offering flexibility and the ability to work from anywhere within specified regions (Europe or Americas).

• Maximum Ownership: Autonomy to architect systems, drive strategy, and build from 0 to 1 without corporate bureaucracy.

• High-Growth Environment: Focus on rapid execution, market validation, and scalable traction.

• Elite Team Collaboration: Direct reporting to a department founder and collaboration with world-class engineers, researchers, and commercial leaders.

• Professional Development: Opportunities to contribute to cutting-edge AI initiatives and shape new ventures.

Working Hours:

• Approximately 40 hours per week, with flexibility. The emphasis is on execution and results rather than strict adherence to hours. Asynchronous collaboration is expected, particularly given the potential for candidates across different time zones within Europe and the Americas.

📝 Enhancement Note: Salary is estimated based on the provided experience level, the derived US location for the job posting (even though the role is remote and targets Europe/Americas), and the company's strong backing and focus on high-impact roles. The benefits are directly extracted from the provided text and expanded to reflect typical offerings for such roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology, Artificial Intelligence, Venture Building. EWOR GmbH operates at the forefront of innovation, focusing on launching and scaling new ventures, particularly in the AI space. This context implies a fast-paced, experimental, and results-oriented environment.

Company Size: The company description suggests a lean, high-impact team structure, likely a startup or a dedicated venture-building arm of a larger entity. The focus is on agility and rapid growth rather than large-scale corporate operations. The "new department" implies a foundational team.

Founded: EWOR GmbH is backed and led by serial entrepreneurs Paul Müller (Adjust founder) and Petter Made (SumUp founder). This indicates a foundation built on proven entrepreneurial success, a deep understanding of scaling tech ventures, and a culture that values autonomy, speed, and impactful execution.

Team Structure:

• Departmental Focus: The role is within a newly established department focused on "cutting-edge new initiatives," specifically mentioning AI.

• Reporting & Collaboration: Direct reporting to the department founder. Collaboration with an "elite team" of engineers, researchers, and commercial leaders, implying a highly skilled and cohesive unit.

• Agile & Autonomous: The culture prioritizes "maximum ownership," "complete autonomy," and "fast execution" over bureaucratic processes. This suggests a flat hierarchy within the immediate team and a strong emphasis on individual contribution and initiative.

Methodology:

• 0-to-1 Execution: A core methodology focused on building new ventures from inception, emphasizing rapid validation and traction.

• Data-Driven & Outcome-Oriented: "Good ideas and fast execution are what matter," implying a focus on demonstrable results and market validation rather than extensive planning or presentations.

• Lean & Agile Operations: Minimal corporate red tape, fast approvals, and a focus on efficient workflows.

Company Website: [Company URL not provided, but domain is ewor.com]

📝 Enhancement Note: The company context is derived from the description of its founders and their track record, as well as the explicit mention of "0-to-1 initiatives" and "high-growth environment." This paints a picture of a dynamic, entrepreneurial, and execution-focused organization.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a senior, high-impact individual contributor with significant leadership potential within a new venture. It's a "builder" role, demanding extreme end-to-end ownership and strategic contribution, rather than a traditional operational support function. The candidate is expected to architect systems and drive strategy from the ground up.

Reporting Structure: Direct reporting to the department founder, a serial entrepreneur with a proven track record in scaling tech companies. This offers direct mentorship and exposure to high-level strategic decision-making.

Operations Impact: The role has a direct and profound impact on the success of new AI initiatives. By leading design and brand strategy for 0-to-1 projects, the designer will shape product-market fit, user adoption, and the overall trajectory of these ventures. Successful execution can lead to rapid growth, significant market validation, and potentially the spin-off of these initiatives, attracting institutional backing. This is operational impact at the strategic level of venture building.

Growth Opportunities:

• Venture Building Leadership: Opportunity to grow into a leadership role within new ventures, potentially leading design teams or even taking on broader product/strategy responsibilities as a venture scales or spins off.

• Entrepreneurial Skill Development: Deep immersion in the "0-to-1" process, gaining invaluable experience in launching, scaling, and potentially exiting technology ventures.

• Specialization in AI Design: Becoming a highly sought-after specialist in designing for cutting-edge AI products.

• Equity Upside: Direct financial participation in the success of the ventures, aligning personal growth with company growth.

• Strategic Influence: Direct access to and collaboration with experienced serial entrepreneurs, offering unparalleled learning and networking opportunities.

📝 Enhancement Note: The growth analysis focuses on the entrepreneurial and venture-building aspects of the role, which are central to EWOR's model. The "operations" aspect here refers to the strategic operational execution of building new businesses.

🌐 Work Environment

Office Type: 100% Remote. This is a fully distributed role, requiring self-discipline and effective remote collaboration tools and practices.

Office Location(s): While the job posting lists Mountain View, CA, the role is 100% remote and explicitly targets candidates based in Europe or the Americas. This suggests the company has a US presence but operates a global remote team.

Workspace Context:

• Autonomy & Ownership: The work environment is characterized by "maximum ownership" and "complete autonomy," meaning individuals are empowered to define their work and drive results independently.

• High-Performance Culture: The focus is on "good ideas and fast execution," fostering an environment where high achievers thrive.

• Collaborative & Elite: Despite being remote, there's an emphasis on collaborating with a "world-class team." This implies a culture that values strong communication, shared learning, and collective problem-solving using digital tools.

• Tools & Technology: Expect to utilize a robust suite of digital collaboration and design tools to facilitate remote teamwork and project management.

Work Schedule:

• The role is based on a standard 40-hour work week but offers significant flexibility. Given the remote nature and potential for candidates in different time zones (Europe and Americas), asynchronous communication and flexible scheduling to accommodate team collaboration will be key. The focus is on output and achieving milestones.

📝 Enhancement Note: The work environment is defined by its remote nature and the company's culture of autonomy and high performance. The mention of "Europe or the Americas" for remote locations is crucial for understanding the expected collaboration patterns.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your resume and portfolio to assess fit for a 0-to-1, AI-focused design role.

• Hiring Manager/Founder Interview: An in-depth discussion focusing on your experience, builder mindset, strategic thinking, and ability to take end-to-end ownership. Expect questions about your approach to launching new products and brands.

• Portfolio Presentation & Case Study: A dedicated session where you will present your portfolio, focusing on 1-2 key case studies that best demonstrate your capabilities in UI/UX, brand development, strategic execution, and handling complex, innovative projects.

• Team/Founder Collaboration Exercise: Potentially a short exercise or discussion simulating a collaborative problem-solving scenario with team members or founders to assess your communication and teamwork skills.

• Final Round: May involve a discussion with one of the founding partners to assess cultural fit, strategic alignment, and long-term potential.

Portfolio Review Tips:

• Focus on Impact: Highlight projects where your design and brand strategy directly contributed to business objectives, user adoption, or market validation. Quantify results whenever possible.

• Showcase 0-to-1 Experience: Emphasize projects where you built something from scratch, demonstrating your ability to define strategy, architect solutions, and execute rapidly.

• AI & Innovation: If possible, include projects related to AI, complex technology, or innovative product development to align with EWOR's focus.

• Process & Rationale: Clearly articulate your design process, the rationale behind your decisions, and how you overcame challenges.

• Brand Consistency: Demonstrate a strong understanding of brand development and how to create cohesive visual identities and messaging.

• Conciseness & Clarity: Present your work clearly and concisely, tailoring your narrative to the specific requirements of this role.

Challenge Preparation:

• Be prepared to discuss hypothetical scenarios related to launching a new AI product, defining its brand, and designing its core user experience under tight deadlines and with limited resources.

• Think about how you would translate a high-level strategic vision into a tangible product roadmap and design execution plan.

• Practice articulating your thought process and decision-making for complex design challenges.

📝 Enhancement Note: The interview process and portfolio review tips are tailored to the "0-to-1," "AI," and "high-agency builder" nature of this role, emphasizing strategic contribution and demonstrable impact.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD (proficiency in at least one is essential).

• Prototyping & User Flow: InVision, Axure RP, ProtoPie (for advanced interactive prototypes).

• Collaboration & Communication: Slack, Microsoft Teams, Zoom, Google Meet (for real-time and asynchronous communication).

• Project Management: Asana, Trello, Jira, Monday.com (for roadmap planning, task management, and progress tracking).

Analytics & Reporting:

• User Analytics: Google Analytics, Mixpanel, Amplitude (to track user behavior, engagement, and product performance).

• A/B Testing Tools: Optimizely, VWO (for data-driven experimentation and optimization).

• Data Visualization: Tableau, Power BI, Looker (for creating dashboards and reporting on key metrics).

CRM & Automation:

• CRM Platforms: Salesforce, HubSpot (understanding of how design impacts CRM data and user journeys).

• Marketing Automation: Marketo, Pardot (awareness of how brand and UX influence automated campaigns).

• Product Management Tools: Jira, Confluence (for documentation, requirements, and cross-functional alignment).

📝 Enhancement Note: The tools listed reflect industry standards for UI/UX and Brand Designers, with an emphasis on those crucial for remote collaboration, rapid prototyping, and data-informed decision-making in a startup environment.

👥 Team Culture & Values

Operations Values:

• High Agency & Ownership: A core value is the drive to take "extreme end-to-end ownership" and act with "high agency," meaning proactively identifying opportunities and driving them to completion without constant oversight.

• Execution & Speed: The culture prioritizes "fast execution" and achieving "strong market validation and scalable traction as fast as possible." Processes are designed to enable speed, not hinder it.

• Innovation & Cutting-Edge: A commitment to working on "cutting-edge domains such as AI" and launching "new initiatives," fostering a culture of exploration and forward-thinking.

• Impact & Results: The focus is on "good ideas and fast execution are what matter," implying a results-oriented culture where impact is the primary measure of success.

• Elite Collaboration: While autonomous, the team values collaboration with "world-class team of engineers, researchers, and commercial leaders," suggesting a culture of mutual respect, knowledge sharing, and collective problem-solving.

Collaboration Style:

• Remote-First & Asynchronous: The team operates in a 100% remote setting, necessitating strong asynchronous communication skills and the ability to collaborate effectively across different time zones.

• Direct & Transparent: Given the founder-led nature, expect direct feedback and transparent communication regarding strategy, progress, and challenges.

• Cross-Functional Integration: Close collaboration with engineering, research, and commercial teams is essential to translate strategic vision into tangible products and successful market entry.

• Agile & Iterative: The approach to product development and design is likely agile and iterative, with continuous feedback loops and rapid adjustments based on market insights and user data.

📝 Enhancement Note: The culture and values are derived from keywords like "maximum ownership," "high-agency builder mindset," "fast execution," and "elite team," reflecting a dynamic and results-driven startup environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Building from Scratch: The primary challenge is establishing new AI initiatives and their corresponding design and brand frameworks from the ground up, with potentially undefined processes and requirements.

• Rapid Iteration & Validation: The need for speed means working under pressure to rapidly iterate on designs, test hypotheses, and achieve market validation quickly.

• Balancing Innovation with Scalability: Designing for cutting-edge AI while ensuring the solutions are scalable, maintainable, and can support future growth and potential spin-offs requires strategic foresight.

• Remote Collaboration: Effectively collaborating with a distributed team and maintaining strong communication channels without in-person interaction can be challenging.

• Defining AI Product Experiences: Translating complex AI capabilities into intuitive, user-friendly, and trustworthy experiences is an ongoing challenge in the field.

Learning & Development Opportunities:

• Venture Building Expertise: Gaining hands-on experience in launching and scaling new technology ventures from the ground up, a rare and valuable skill.

• AI Product Design Specialization: Deepening expertise in designing for AI, a rapidly growing and critical field.

• Entrepreneurial Mentorship: Direct learning and mentorship from experienced serial entrepreneurs who have successfully built and exited companies.

• Strategic Design Leadership: Opportunity to influence product strategy, brand direction, and operational execution at a foundational level.

• Equity Growth: The potential for significant financial upside through equity in successful ventures.

📝 Enhancement Note: Challenges and growth opportunities are framed around the unique "0-to-1" and venture-building nature of the role within the AI domain.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you took a product or brand from 0 to 1. What were the biggest challenges, and how did you overcome them?" (Focus on your process, decision-making, and impact).

• "How would you approach designing a user experience for a novel AI application where user trust and understanding are paramount?" (Demonstrate your understanding of AI UX principles and user-centric design).

• "Imagine we have a high-level strategic vision for a new AI product. How would you translate that into a concrete design roadmap and execution plan?" (Showcase your strategic thinking, planning, and execution capabilities).

• "How do you balance the need for rapid iteration and speed with the creation of scalable, high-quality design systems and brand assets?" (Address your approach to efficiency, quality, and long-term vision). Company & Culture Questions:

• "What excites you most about EWOR's model of launching 0-to-1 initiatives with experienced entrepreneurs?" (Show your alignment with the company's mission and culture).

• "How do you thrive in a high-autonomy, high-accountability remote work environment?" (Highlight your self-management, proactivity, and communication skills).

• "What does 'maximum ownership' mean to you in the context of a design role?" (Explain your proactive approach and commitment to driving outcomes). Portfolio Presentation Strategy:

• Narrative is Key: Structure your case studies as compelling stories – problem, solution, process, outcome, and lessons learned.

• Quantify Impact: Use metrics to demonstrate the success of your designs. If direct metrics aren't available, explain the potential impact and how you would measure it.

• Showcase Strategic Thinking: Articulate why you made certain design decisions, linking them back to business goals, user needs, or strategic objectives.

• Highlight 0-to-1 & AI: Prioritize case studies that best represent your experience in building new ventures and working with innovative technologies like AI.

• Be Prepared for Deep Dives: Anticipate detailed questions about your process, tools, and decision-making for each project.

📝 Enhancement Note: Interview questions and preparation advice are specifically designed to probe for the "high-agency builder mindset," strategic execution capabilities, and AI/0-to-1 experience relevant to EWOR GmbH.

📌 Application Steps

To apply for this AI UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Portfolio Customization: Curate your portfolio to prominently feature 2-3 case studies that best exemplify your experience in 0-to-1 product launches, AI-related design, brand development, and strategic execution. Ensure these case studies clearly articulate your process, rationale, and measurable impact.

• Resume Optimization: Tailor your resume to highlight keywords such as "AI," "UI/UX," "Brand Design," "Product Strategy," "0-to-1," "Scalable Solutions," "Prototyping," "Remote Work," and "Entrepreneurial." Quantify achievements and responsibilities where possible.

• Prepare Your Narrative: Practice articulating your experience, particularly your approach to taking ownership, driving strategy, and executing in fast-paced, innovative environments. Be ready to discuss your process for translating vision into actionable design roadmaps.

• Company Research: Familiarize yourself with EWOR GmbH's mission, the backgrounds of its founders (Paul Müller, Petter Made), and their previous ventures to understand the company's ethos and strategic direction. This will help you tailor your responses to their culture of "maximum ownership" and "fast execution."

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.