AI UI/UX & Brand Designer (100 % remote) (m/f/d)

📍 Job Overview

Job Title: AI UI/UX & Brand Designer (100% Remote) (m/f/d)

Company: EWOR GmbH

Location: Ann Arbor, Michigan, United States (Remote)

Job Type: Full-Time

Category: Revenue Operations / GTM Strategy & Operations (Implied)

Date Posted: 2026-09-04

Experience Level: Mid-Senior Level (5-10 years)

Remote Status: 100% Remote

🚀 Role Summary

• Spearhead the design and user experience for cutting-edge AI initiatives, translating complex concepts into intuitive and visually compelling interfaces.

• Drive brand identity development and consistency across all touchpoints for new, high-impact ventures, ensuring a strong market presence from inception.

• Architect and execute 0-to-1 product development strategies, focusing on rapid prototyping, iteration, and successful transition from concept to production.

• Collaborate directly with founders and an elite team of engineers and commercial leaders, contributing to strategic decision-making and execution roadmaps.

📝 Enhancement Note: While the title specifies "AI UI/UX & Brand Designer," the core responsibilities and company context (backed by serial entrepreneurs, focus on 0-to-1 initiatives, and emphasis on execution and strategy) strongly suggest this role will operate with a significant "operations" lens. The individual will be crucial in operationalizing the user experience and brand strategy for new ventures, requiring a builder mindset and end-to-end ownership akin to GTM or Revenue Operations roles focused on product launch and market penetration. The "Tasks" section heavily implies operational execution of design and brand strategy.

📈 Primary Responsibilities

• Lead the end-to-end UI/UX design process for new AI products, from initial concept and user research to wireframing, prototyping, and final UI design.

• Develop and implement a cohesive brand strategy, including visual identity, messaging frameworks, and brand guidelines, for emerging ventures.

• Translate high-level strategic visions into actionable design roadmaps, prioritizing features and user flows for rapid iterative development.

• Drive the creation of functional prototypes and Minimum Viable Products (MVPs) to test market assumptions and gather user feedback for product optimization.

• Architect scalable design systems and user interface components that support rapid iteration and future product expansion.

• Collaborate closely with engineering teams to ensure seamless implementation of designs and adherence to brand standards.

• Conduct user testing and gather feedback to inform design decisions and continuously improve the user experience.

• Analyze market trends and competitive landscapes to identify opportunities for innovation in UI/UX and brand positioning.

📝 Enhancement Note: The emphasis on "Tasks" in the original description ("lead and execute core 0-to-1 initiatives," "translate high-level strategic vision into concrete execution roadmaps," "architect scalable solutions," "drive critical milestones") points towards a hands-on, execution-focused role. For an operations professional, this translates to operationalizing the design and brand strategy for new ventures, requiring a strong understanding of product lifecycle management and go-to-market execution from a design and branding perspective.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Human-Computer Interaction, Marketing, or a related field, or equivalent practical experience.

Experience: 5-10 years of progressive experience in UI/UX design and brand development, with a strong portfolio showcasing successful product launches and brand implementations. Proven experience in a 0-to-1 environment or with early-stage startups is highly desirable.

Required Skills:

• Demonstrated expertise in UI/UX design principles, user-centered design methodologies, and wireframing/prototyping tools (e.g., Figma, Sketch, Adobe XD).

• Strong understanding of brand strategy, visual identity development, and brand guideline creation.

• Proven ability to translate strategic objectives into tangible design solutions and execution roadmaps.

• Experience leading 0-to-1 initiatives, including product conceptualization, prototyping, and user validation.

• Excellent verbal and written communication skills in English, with the ability to articulate design decisions and strategy to diverse stakeholders.

• High-agency builder mindset with a proactive, self-starting approach and a commitment to end-to-end ownership.

• Familiarity with AI concepts and their application in user interfaces and product design. Preferred Skills:

• Experience working in a fully remote, distributed team environment.

• Familiarity with agile development methodologies and collaborative design workflows.

• Knowledge of front-end development principles (HTML, CSS, JavaScript) to facilitate collaboration with engineers.

• Experience in data-driven design, leveraging analytics and user feedback for optimization.

• A track record of contributing to successful product spins or attracting institutional backing for new ventures.

📝 Enhancement Note: The "high-agency builder mindset" and "extreme end-to-end ownership" requirements are critical for operations roles. This implies a need for individuals who can not only design but also operationalize the design and brand strategy, ensuring it aligns with business objectives and can be executed efficiently. The implied need for rapid execution and iteration aligns with GTM operations principles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing end-to-end design projects, with a particular emphasis on 0-to-1 initiatives in AI or emerging technology.

• Detailed case studies demonstrating your involvement in translating strategic vision into concrete product designs and brand identities.

• Examples of user research, wireframes, interactive prototypes, and final UI designs, highlighting the problem, your solution, and the impact.

• Visual assets and brand guidelines developed for new ventures, illustrating your ability to establish and maintain brand consistency.

• Evidence of how you've iterated on designs based on user feedback and performance metrics. Process Documentation:

• Demonstrations of your process for user research, ideation, and prototyping, including methodologies used.

• Examples of how you've documented design decisions, user flows, and system architecture for new products.

• Case studies that outline the execution roadmap you've developed and followed for design and brand initiatives.

• Documentation of your approach to collaborating with engineering and product teams to ensure seamless implementation and scalability.

📝 Enhancement Note: For operations roles, a portfolio is not just about aesthetics but about demonstrating a structured, repeatable process for achieving business outcomes through design and brand strategy. The emphasis on 0-to-1 initiatives and "architecting scalable solutions" requires candidates to show how they build and optimize processes for new ventures.

💵 Compensation & Benefits

Salary Range: Based on the experience level (5-10 years), the fully remote nature, and the high-impact, entrepreneurial environment at EWOR GmbH, a competitive salary range for a UI/UX & Brand Designer in the United States would typically fall between $100,000 and $150,000 annually. This estimate accounts for the demanding nature of 0-to-1 initiatives and the potential for significant equity upside.

Benefits:

• Competitive Compensation: Attractive base salary commensurate with experience and skills.

• Equity Upside: Significant opportunity for equity in high-growth ventures, reflecting the entrepreneurial spirit and potential for significant financial reward.

• Fully Remote Work: Complete flexibility to work from anywhere within Europe or the Americas, promoting work-life balance and autonomy.

• Professional Development: Opportunities to work on cutting-edge AI initiatives and collaborate with world-class entrepreneurs and technical talent.

• Ownership & Impact: Maximum autonomy to shape systems, drive strategy, and build from the ground up, with direct impact on company trajectory.

Working Hours: While not explicitly stated, a 40-hour work week is standard. However, the emphasis on "high-growth environment" and "fast execution" suggests a need for flexibility and dedication, with potential for periods of intense focus to meet critical milestones. The fully remote nature allows for flexibility in scheduling within reasonable operational hours for team collaboration.

📝 Enhancement Note: The salary estimate is based on general US market data for mid-to-senior level UI/UX and Brand Designers in tech, adjusted for the remote nature and the startup environment. The equity upside is a significant component of compensation in such roles and is highlighted as a key benefit.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI, SaaS)

Company Size: EWOR GmbH appears to be a venture-backed entity focused on launching and scaling new initiatives, likely operating with a lean, agile structure typical of early-stage startups or venture studios. The "new department" mentioned suggests a rapidly growing, dynamic environment.

Founded: EWOR GmbH is associated with serial entrepreneurs Paul Müller (Adjust) and Petter Made (SumUp), indicating a foundation built on successful startup methodologies and a culture of innovation and rapid execution.

Team Structure:

• This role reports directly to the "department founder," implying a close working relationship with leadership.

• Collaboration is expected with an "elite team" comprising world-class engineers, researchers, and commercial leaders.

• The structure is designed for speed and autonomy, minimizing corporate bureaucracy and fostering direct contribution. Methodology:

• Data-Driven Decisions: Emphasis on "good ideas and fast execution" suggests a culture that values empirical evidence and rapid iteration over lengthy planning processes.

• Ownership & Autonomy: A core tenet is "maximum ownership" and "complete autonomy," fostering a proactive and entrepreneurial approach to problem-solving.

• Agile Execution: The focus on translating strategy into "concrete execution roadmaps" and driving "rapid implementation" points to agile methodologies and a bias for action.

Company Website: EWOR GmbH (implied from domain: ewor.com)

📝 Enhancement Note: The company's backing by highly successful serial entrepreneurs is a key indicator of its culture. It suggests a focus on building impactful, category-defining ventures with a strong emphasis on execution, speed, and entrepreneurial drive. For operations professionals, this means an environment that rewards initiative, strategic thinking, and the ability to build processes from scratch.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-to-senior level, requiring significant experience (5-10 years) and a proven track record. It offers a unique opportunity to be a foundational member of new, high-impact initiatives, potentially leading to significant leadership roles. The "0-to-1" nature of the work means the individual will be instrumental in shaping the operational framework of new ventures.

Reporting Structure: The designer will report directly to the department founder, ensuring high visibility and direct influence on strategic decisions. This close proximity to leadership is ideal for accelerating career growth and learning.

Operations Impact: The impact of this role is direct and significant. By shaping the user experience and brand identity of cutting-edge AI initiatives, the designer will directly influence market perception, user adoption, and ultimately, the success and scalability of new ventures. This role is critical for operationalizing the product's go-to-market strategy from a design and branding perspective.

Growth Opportunities:

• Leadership in New Ventures: Potential to grow into a Head of Design or Brand Strategy role for a specific spin-off venture, leading larger teams and owning broader strategic mandates.

• Specialization in AI Design: Deepen expertise in designing for complex AI products, becoming a sought-after specialist in a rapidly evolving field.

• Entrepreneurial Skill Development: Gain invaluable experience in building businesses from the ground up, working alongside successful serial entrepreneurs, which is highly transferable to future entrepreneurial endeavors.

• Strategic Influence: Directly contribute to and influence the strategic direction of new initiatives, gaining exposure to business development, fundraising, and market strategy.

📝 Enhancement Note: The "high-agency builder mindset" and "extreme end-to-end ownership" are key indicators of growth potential. Candidates who demonstrate these qualities will be well-positioned for advancement, particularly in a venture studio environment where new opportunities are constantly being created.

🌐 Work Environment

Office Type: Fully remote. This signifies a distributed workforce where collaboration and communication are primarily digital.

Office Location(s): While the company is EWOR GmbH (likely European-based), the role is open to candidates in Europe or the Americas, with the specific requirement being the ability to work remotely within these regions. The primary listed location is Ann Arbor, Michigan, which may indicate a US-based operational hub or a point of reference for compensation and legal purposes for US-based remote employees.

Workspace Context:

• Autonomous & Flexible: The remote setup offers significant autonomy in managing one's workspace and schedule, aligning with the company's emphasis on ownership and execution.

• Digital Collaboration Tools: Expect extensive use of digital collaboration platforms (e.g., Slack, Zoom, Notion, specialized design tools) to facilitate communication and project management across time zones.

• Cross-Functional Interaction: Opportunities to engage with a diverse, global team of engineers, researchers, and commercial leaders, fostering a rich learning environment.

Work Schedule: While a standard 40-hour work week is implied, the focus on rapid execution and "0-to-1" initiatives may require flexibility. The remote nature allows for potential adjustment of working hours to accommodate team collaboration across different time zones within Europe and the Americas, provided core responsibilities and critical milestones are met.

📝 Enhancement Note: The "remote arrangements" and focus on "maximum ownership" suggest a work environment that values results and autonomy over strict adherence to traditional office structures or hours. This is a common characteristic of high-growth tech startups and venture studios.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Deep Dive: A session dedicated to reviewing your portfolio, focusing on specific projects that demonstrate your UI/UX design, brand development, and 0-to-1 execution capabilities. Be prepared to discuss your design process, strategic thinking, and the impact of your work.

• Founder/Leadership Interview: An interview with the department founder and potentially other key leaders to assess your "high-agency builder mindset," end-to-end ownership capabilities, strategic thinking, and cultural fit.

• Technical/Skills Assessment (Potential): A practical exercise or case study may be presented to evaluate your problem-solving skills, design approach, and ability to translate abstract concepts into concrete solutions under pressure.

• Final Round: Discussions focused on compensation, equity, and final alignment on role expectations and contributions.

Portfolio Review Tips:

• Curate for Impact: Select projects that best showcase your ability to drive 0-to-1 initiatives, design for AI, and build brands from scratch. Highlight the why behind your design decisions and the results achieved.

• Showcase Process: Clearly articulate your design process, from research and ideation to prototyping and implementation. Demonstrate how you iterate and incorporate feedback.

• Quantify Achievements: Wherever possible, use metrics to demonstrate the impact of your work (e.g., user engagement, conversion rates, brand recognition improvements).

• Tailor to AI & 0-to-1: Emphasize any experience with AI products or early-stage ventures. Explain how you approach ambiguity and build in unproven domains.

• Brand Consistency: For brand projects, show how you developed and maintained a cohesive brand identity across various touchpoints.

Challenge Preparation:

• AI Use Cases: Familiarize yourself with current trends and potential applications of AI in user interfaces and product design.

• 0-to-1 Strategy: Prepare to discuss how you would approach launching a new product or brand in a competitive market with limited resources.

• Problem-Solving Scenarios: Anticipate hypothetical design challenges related to AI products and be ready to outline your step-by-step approach to solving them.

• Communication & Ownership: Practice articulating your thought process clearly and confidently, demonstrating your ability to take ownership and drive initiatives forward.

📝 Enhancement Note: The emphasis on "0-to-1 initiatives," "high-agency builder mindset," and "extreme end-to-end ownership" means interviewers will be looking for a candidate who can not only design but also operationalize and execute. The portfolio review will be critical in demonstrating this capability through concrete examples.

🛠 Tools & Technology Stack

Primary Tools:

• Design & Prototyping: Figma, Sketch, Adobe XD, InVision, or similar industry-standard tools for wireframing, UI design, and interactive prototyping.

• Brand Development: Adobe Creative Suite (Illustrator, Photoshop, InDesign) for asset creation and brand guideline development.

• Collaboration & Project Management: Slack, Zoom, Microsoft Teams, Asana, Trello, Jira, or Notion for communication, task management, and workflow tracking.

Analytics & Reporting:

• User Analytics: Tools like Google Analytics, Mixpanel, Amplitude, or Hotjar to track user behavior, gather insights, and inform design iterations.

• A/B Testing Platforms: Experience with tools that facilitate A/B testing for optimizing UI elements and user flows.

CRM & Automation:

• While not a direct CRM role, understanding how design and brand impact customer journeys managed within CRMs (e.g., Salesforce, HubSpot) is beneficial.

• Familiarity with marketing automation platforms (e.g., Marketo, Pardot) might be helpful for understanding campaign integration.

📝 Enhancement Note: Given the role's focus on AI and cutting-edge initiatives, proficiency with tools that facilitate rapid prototyping and iteration is paramount. The ability to leverage data analytics to inform design decisions is also a key operational requirement.

👥 Team Culture & Values

Operations Values:

• Innovation & Experimentation: A culture that encourages exploring new ideas, especially in AI, and is comfortable with experimentation and learning from failures.

• Ownership & Accountability: A strong emphasis on individuals taking full responsibility for their work and driving initiatives to completion with minimal oversight.

• Execution & Speed: A bias for action, prioritizing rapid iteration and execution over lengthy deliberation, aiming to achieve market validation and traction quickly.

• Collaboration & Transparency: Open communication and collaboration across functions and time zones, fostering a team environment where ideas are shared freely and feedback is constructive.

• Impact-Driven: A focus on delivering tangible results and measurable impact that contributes to the growth and success of new ventures.

Collaboration Style:

• Remote-First: Highly reliant on digital tools and asynchronous communication, with synchronous meetings used strategically for key discussions and alignment.

• Direct & Action-Oriented: Communication is likely to be concise, clear, and focused on driving action and problem-solving, reflecting the fast-paced environment.

• Cross-Functional Partnership: Close collaboration with engineering, research, and commercial teams is essential, requiring the ability to translate design needs into technical requirements and vice-versa.

📝 Enhancement Note: The company's backing by successful entrepreneurs suggests a culture that mirrors successful startup environments: fast-paced, results-oriented, and highly collaborative, with a strong emphasis on individual contribution and ownership.

⚡ Challenges & Growth Opportunities

Challenges:

• Navigating Ambiguity: Operating in a 0-to-1 environment means dealing with undefined processes, evolving requirements, and inherent uncertainty.

• Rapid Iteration Cycles: The need for speed means constant iteration and potential pivots, requiring adaptability and resilience.

• Balancing Design Excellence with Execution Speed: Ensuring high-quality design and brand integrity while meeting aggressive timelines for product launches.

• Remote Collaboration: Effectively collaborating and building strong relationships with a distributed team across different time zones.

• Designing for Emerging AI Technologies: Staying ahead of the curve in understanding and designing for novel AI applications where user interaction paradigms may still be forming.

Learning & Development Opportunities:

• AI Product Design Specialization: Gain deep expertise in the unique challenges and opportunities of designing user experiences for artificial intelligence.

• Venture Building Experience: Acquire firsthand knowledge of launching and scaling new businesses, including strategy, product development, and market entry.

• Entrepreneurial Mentorship: Learn directly from experienced serial entrepreneurs, gaining insights into building successful technology ventures.

• Cross-Functional Skill Development: Broaden understanding of engineering, research, and commercial operations through close collaboration.

• Building from Scratch: The opportunity to define and build design and brand systems from the ground up, creating a lasting impact on new ventures.

📝 Enhancement Note: The challenges presented are typical of early-stage, high-growth environments, particularly those focused on innovation. Overcoming these challenges will provide significant learning opportunities and professional development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking an AI concept from a high-level vision to a fully realized UI prototype. What are the key milestones and potential pitfalls?"

• "How would you approach building a brand identity for a completely new venture in the AI space, given limited initial information and resources?"

• "Walk us through a time you had to drive a 0-to-1 initiative. What was your role, what were the biggest challenges, and what was the outcome?"

• "How do you balance the need for design perfection with the requirement for rapid execution in a fast-paced startup environment?"

• "Imagine you're tasked with designing the user experience for a novel AI application. How would you approach user research and validation when the technology itself is still emerging?" Company & Culture Questions:

• "What excites you most about EWOR GmbH's mission and its focus on launching cutting-edge AI initiatives?"

• "How do you embody a 'high-agency builder mindset' and take 'extreme end-to-end ownership' in your work?"

• "Describe your experience working in a fully remote, distributed team environment. What strategies do you employ to ensure effective collaboration?"

• "How do you align your design and brand strategy with broader business objectives and market needs?" Portfolio Presentation Strategy:

• Structure for Impact: Begin with a high-level overview of the project's objective and your role. Then, delve into the problem, your strategic approach, the design process (including iterations and challenges), and finally, the results and impact.

• Focus on 0-to-1 & AI: Highlight projects that specifically demonstrate your ability to build from scratch and design for AI. Explain the unique considerations for these types of projects.

• Quantify Outcomes: Use data and metrics to support the success of your designs and brand strategies.

• Articulate Your 'Why': Be prepared to explain the rationale behind every significant design decision, demonstrating strategic thinking.

• Showcase Brand Consistency: For brand projects, clearly illustrate how you established and maintained brand identity across various applications.

📝 Enhancement Note: Interviewers will be assessing not just your design skills but also your strategic thinking, problem-solving abilities, and your capacity to operate autonomously and drive results in a demanding, entrepreneurial setting.

📌 Application Steps

To apply for this AI UI/UX & Brand Designer position:

• Submit your application through the provided link on the EWOR GmbH careers page.

• Customize Your Resume: Tailor your resume to highlight your experience with 0-to-1 initiatives, AI product design, brand strategy, and your "builder mindset." Use keywords from the job description, such as "AI," "UI/UX," "Brand Design," "0-to-1," "Product Strategy," "Prototyping," "System Architecture," and "Execution."

• Curate Your Portfolio: Select your strongest projects that best demonstrate your capabilities in AI UI/UX and brand building from scratch. Ensure each project includes a clear narrative of the problem, your solution, your process, and the impact. Prepare to walk through these projects confidently during the interview.

• Prepare for Case Studies: Anticipate potential design or strategy challenges related to AI products and be ready to outline your problem-solving approach and proposed solutions.

• Research EWOR GmbH: Familiarize yourself with the company's mission, the backgrounds of its founders (Paul Müller and Petter Made), and their track record in building successful ventures. Understand their focus on innovation and rapid execution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.