🏖️AI Graphic Designer - Job Code: 1777412612819

📍 Job Overview

Job Title: AI Graphic Designer - Job Code: 1777412612819

Company: Coconut

Location: Philippines

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 22, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and generate static and video ad creatives using AI tools for diverse brands and industries, focusing on high conversion rates.

• Optimize ad creatives for major social media platforms including Facebook, Instagram, TikTok, LinkedIn, and YouTube.

• Leverage AI design and ad-generation tools to conceptualize and produce engaging, high-performing ad campaigns.

• Analyze ad performance data to identify key visual and strategic elements driving success and recommend data-informed creative iterations.

• Collaborate closely with marketing and creative teams to align on campaign direction, conduct A/B testing, and ensure brand consistency across all client assets.

📝 Enhancement Note: The role emphasizes a proactive, AI-forward approach to graphic design and ad creation, requiring a candidate who is not only skilled in design but also adept at leveraging cutting-edge AI technologies for commercial applications. The focus on "high-converting" creatives and performance analysis indicates a strong link between creative output and measurable business results, typical of GTM and marketing operations-adjacent roles.

📈 Primary Responsibilities

• Develop and execute AI-driven static and video ad creative concepts tailored for various client brands and industries.

• Design and produce ad assets optimized for platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube, ensuring platform-specific best practices are met.

• Utilize advanced AI design and ad-generation tools to create compelling creative concepts that drive engagement and conversions.

• Conduct in-depth analysis of top-performing ads to understand the underlying visual and strategic factors contributing to their success.

• Propose and implement creative improvements and iterative designs based on performance metrics, market trends, and strategic objectives.

• Ensure consistent application of brand styles, messaging, and visual identity across diverse client campaigns and collateral.

• Create engaging social content visuals that align with brand guidelines and campaign goals.

• Partner with marketing and creative teams to define campaign strategies, test creative hypotheses, and refine overall marketing efforts.

• Maintain up-to-date knowledge of emerging AI creative tools, evolving social media trends, and current ad best practices to inform creative strategies.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution, analytical interpretation of campaign performance, and collaborative strategy development. This suggests the role requires a candidate who can translate data insights into actionable creative strategies and work effectively within a team to achieve marketing objectives.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating relevant skills and experience will be paramount. A background in Graphic Design, Digital Marketing, Communications, or a related field is beneficial.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on digital advertising and social media creative development. Experience with AI-driven design processes is a key differentiator.

Required Skills:

• AI-Forward Creative Generation: Proven ability to leverage AI design and ad-generation tools to produce static and video ad creatives.

• Platform-Specific Ad Design: Expertise in designing ad creatives optimized for Facebook, Instagram, TikTok, LinkedIn, and YouTube.

• Visual Storytelling & Design Fundamentals: Strong understanding of graphic design principles, visual hierarchy, typography, color theory, and compelling visual storytelling.

• Performance Analysis & Optimization: Ability to analyze ad performance data and translate insights into actionable creative recommendations for improvement and iteration.

• Brand Adaptation: Skill in adapting design aesthetics and messaging to align with diverse client brand guidelines and campaign objectives.

• Collaboration & Communication: Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams.

• Detail Orientation & Instruction Following: Demonstrated ability to meticulously follow instructions and adhere to specific formatting requirements, as evidenced by application materials.

• English Proficiency: CEFR B2 level or higher, ensuring clear and effective communication in a professional setting.

Preferred Skills:

• Short-Form Video Creation: Experience in producing engaging short-form video ads for social media platforms.

• Motion Graphics & Animation: Familiarity or experience with motion graphics or animation software for enhanced creative output.

• Organic Social Content Design: Experience creating static and video visuals for organic social media posts.

• Strategic Acumen: A strong understanding of marketing strategy and how creative elements contribute to overall campaign success.

• AI Tool Recommendation: Ability to suggest and advocate for preferred AI tools and platforms for ad generation.

📝 Enhancement Note: The emphasis on "AI-forward" and "AI tool recommendation" suggests that candidates who actively experiment with and stay abreast of AI creative technology will have a distinct advantage. The explicit requirement for English proficiency and meticulous adherence to application instructions points towards a strong need for clear communication and attention to detail in a remote, international team environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Driven Creative Case Studies: Showcase at least 2-3 projects where AI tools were integral to the design process, demonstrating the generation of static and/or video ad creatives.

• Platform Optimization Examples: Include examples of ad creatives specifically designed and optimized for platforms like Facebook, Instagram, TikTok, or LinkedIn, with brief explanations of why they are effective for each platform.

• Performance Impact Documentation: Where possible, include metrics or qualitative feedback illustrating the effectiveness of your designs (e.g., conversion rates, engagement metrics, client satisfaction).

• Brand Versatility Showcase: Demonstrate adaptability by featuring work from different brands or industries, highlighting your ability to capture distinct brand voices and aesthetics.

• Video Creative Samples: Include examples of static ads and, if applicable, short-form video ads to showcase your range.

Process Documentation:

• AI Workflow Integration: Be prepared to discuss your typical workflow when integrating AI tools into the creative process, from concept generation to final asset delivery.

• Performance Analysis Methodology: Articulate how you analyze ad performance data and use those insights to inform subsequent creative iterations.

• Collaboration & Feedback Loops: Describe how you typically collaborate with marketing or client teams, including how you incorporate feedback on creative assets.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application of AI in commercial design and the ability to translate creative output into measurable business results. Candidates should curate their portfolios to explicitly highlight these aspects, rather than just showcasing aesthetic design skills.

💵 Compensation & Benefits

Salary Range: $1,250 - $2,150 USD per month.

Explanation of Range: This range is based on the provided monthly rate, reflecting typical compensation for remote graphic designers with 2-5 years of experience in emerging markets, particularly in the Philippines, who possess specialized AI design skills. The higher end of the range would likely be for candidates with exceptional portfolios, extensive experience, and a proven track record of high-impact creative work.

Benefits:

• Competitive Salary: A compensation package recognizing skills and experience.

• 13th Month Pay: An additional month's salary.

• Paid Time Off (PTO): 12 days of paid leave per year.

• US Holidays Off: 12 paid US holidays annually.

• Maternity & Paternity Leave: Dedicated leave for new parents.

• Comprehensive Healthcare: Quality healthcare benefits for employees and their families.

• Life Insurance: Included with the full-time HMO plan.

• Mental Health Support: Access to mental health consultations and wellness resources.

• Milestone Gifts & Birthday Treats: Celebratory gifts and recognition.

• Team Experiences: Opportunities for team-building events, such as island getaways, virtual town halls, and regional meetups.

• Supportive Community: Membership in a network for learning, growth, and connection.

Working Hours: 40 hours per week, scheduled from 9 AM to 5 PM CT (Central Time).

📝 Enhancement Note: The specified working hours (9 AM - 5 PM CT) indicate a need for candidates to be available during specific US Central Time business hours, which is crucial for effective collaboration with US-based clients and teams. This requires careful consideration of the time difference from the Philippines.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Remote Talent Solutions, focusing on connecting businesses with skilled remote professionals.

Company Size: While the exact size is not specified, Coconut operates globally and facilitates connections for numerous clients, suggesting a significant operational footprint and a diverse network of professionals.

Founded: The founding date is not provided, but Coconut's emphasis on "meaningful, reliable partnerships" and "uplifting lives" suggests a company culture built on trust, mutual benefit, and professional development.

Team Structure:

• Remote-First Network: The company operates as a platform connecting remote professionals with clients, implying a distributed team structure for its own operations and a vast network of independent contractors or employees.

• Client-Centric Operations: The core function involves understanding client needs and matching them with suitable talent, suggesting operations teams focused on client success, talent acquisition, and service delivery.

• Cross-Functional Collaboration: The role requires collaboration with "marketing and creative teams," indicating a structure that supports interdisciplinary teamwork to achieve campaign objectives.

Methodology:

• Partnership-Focused Approach: Coconut prioritizes "meaningful, reliable partnerships," suggesting a methodology that emphasizes long-term relationships and mutual success for both clients and virtual professionals.

• Talent Matching & Vetting: The company's service relies on a robust process for vetting and matching talent, indicating a data-driven and quality-focused approach to recruitment and placement.

• Efficiency & Growth: The goal is to help clients achieve their goals and professionals find purpose and growth, pointing to a methodology that supports efficiency, continuous improvement, and professional development.

Company Website: https://www.getcoconut.com/

📝 Enhancement Note: Coconut's mission to foster "meaningful, reliable partnerships" suggests a company culture that values professionalism, clear communication, and mutual benefit. For a remote role, this translates to an emphasis on proactive engagement, reliability, and contributing to shared success.

📈 Career & Growth Analysis

Operations Career Level: This position is classified as an intermediate-level role (2-5 years of experience) within the creative and marketing operations domain. It’s suitable for a Graphic Designer who has specialized in digital advertising and is eager to deepen their expertise in AI-driven creative processes and performance marketing.

Reporting Structure: The AI Graphic Designer will likely report to a Marketing Manager, Creative Lead, or a similar role responsible for overseeing campaign execution and creative output. They will collaborate closely with marketing and other creative professionals.

Operations Impact: This role directly impacts client success by producing high-converting ad creatives that drive engagement, lead generation, and ultimately, revenue. The designer’s ability to leverage AI and analyze performance is critical for optimizing marketing spend and achieving client business objectives.

Growth Opportunities:

• AI Specialization: Deepen expertise in advanced AI creative tools and techniques, becoming a go-to specialist for AI-driven design solutions within the Coconut network.

• Performance Marketing Acumen: Develop a stronger understanding of performance marketing metrics, A/B testing methodologies, and how creative directly influences campaign ROI.

• Client Management & Strategy: Gain exposure to client strategy discussions, potentially leading to roles with more direct client interaction or a focus on creative strategy development.

• Team Leadership: With proven success and experience, opportunities may arise to mentor junior designers or lead creative projects.

📝 Enhancement Note: The growth path for this role emphasizes specialization in a rapidly evolving field (AI in design), combined with a strong understanding of performance marketing principles. This dual focus positions the candidate for significant career advancement in the digital marketing and creative operations space.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely online, requiring a dedicated home office setup and reliable internet connectivity.

Office Location(s): The role is based in the Philippines, but the work is performed remotely, allowing candidates to work from any suitable location within the country.

Workspace Context:

• Independent Work Environment: Candidates must be self-motivated and capable of managing their own workspace and schedule to maintain productivity.

• Digital Collaboration Tools: The team relies heavily on digital communication and collaboration tools (e.g., Slack, Loom, project management software) for day-to-day operations and team interaction.

• Access to Technology: While not explicitly stated, it is assumed that candidates will have access to their own design software and hardware, or that the company may provide specific software licenses. The emphasis on AI tools suggests a need for modern computing capabilities.

Work Schedule: A fixed schedule of 40 hours per week, from 9 AM to 5 PM CT (Central Time), is required. This ensures alignment with US-based client and team schedules.

📝 Enhancement Note: The requirement to work specific US Central Time hours from the Philippines is a critical aspect of the work environment. Candidates must be prepared for this time zone overlap and ensure they have a stable remote setup conducive to consistent availability during these hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Screening: Thorough review of submitted application materials, including the Coconut VA Profile (resume), English proficiency rating, and introduction video. Strict adherence to formatting and content requirements is crucial.

• Portfolio Review: Evaluation of the candidate's portfolio, focusing on AI-driven creative work, platform optimization examples, and demonstrated impact.

• Skills-Based Interview: A virtual interview, likely conducted via video call, to discuss experience, design process, AI tool usage, performance analysis approach, and collaboration style. This may include scenario-based questions.

• Technical Assessment/Challenge (Potential): Candidates might be given a short design challenge or asked to present a case study from their portfolio in more detail to assess practical skills and strategic thinking.

• Final Interview: Potentially with a hiring manager or senior team member to assess cultural fit, long-term potential, and confirm understanding of role expectations.

Portfolio Review Tips:

• Highlight AI Integration: Clearly label and describe projects where AI tools were used. Quantify the impact of AI on efficiency or creative outcomes if possible.

• Showcase Platform Expertise: For each ad creative, briefly mention the target platform and any specific design considerations made for that platform.

• Quantify Success: Include metrics or descriptive outcomes that demonstrate the effectiveness of your designs. If direct metrics are unavailable, use client testimonials or case study summaries.

• Demonstrate Adaptability: Ensure your portfolio includes work from various brands or industries to showcase your versatility.

• Video Samples: If you have strong video ad examples, highlight them prominently.

• Follow Instructions: Ensure your portfolio is presented in a clean, well-organized format, adhering to any specific instructions provided by Coconut.

Challenge Preparation:

• Understand AI Capabilities: Be ready to discuss the strengths and limitations of various AI design tools and how you navigate them.

• Articulate Your Process: Prepare to walk through your creative process, from receiving a brief to final delivery, emphasizing your AI integration points.

• Data-Driven Rationale: For any presented work, be ready to explain the strategic thinking and data-informed decisions behind your design choices.

• Time Management: If a challenge is given, practice time management to deliver a high-quality output within the specified timeframe.

📝 Enhancement Note: The application process places a significant emphasis on following instructions precisely, particularly through the required Coconut VA Profile format and the introduction video. Candidates who overlook these details are likely to be disqualified early. The portfolio review will focus heavily on the practical application of AI in ad creation and its measurable impact.

🛠 Tools & Technology Stack

Primary Tools:

• AI Design & Ad Generation Tools: Proficiency in or willingness to learn and recommend tools such as Midjourney, DALL-E, Stable Diffusion, Adobe Firefly, Canva AI features, or other emerging AI platforms for image and video generation.

• Graphic Design Software: Expert proficiency in industry-standard software such as Adobe Creative Suite (Photoshop, Illustrator, After Effects) or similar professional design tools.

• Video Editing Software: Familiarity with video editing tools (e.g., Adobe Premiere Pro, Final Cut Pro, CapCut) for creating and editing video ad creatives.

Analytics & Reporting:

• Social Media Analytics Platforms: Experience with native analytics within Facebook Ads Manager, Instagram Insights, TikTok Ads Manager, etc., to analyze ad performance.

• Data Interpretation Skills: Ability to interpret performance data to inform creative decisions.

CRM & Automation:

• Project Management Tools: Familiarity with tools like Asana, Trello, Monday.com, or similar for task management and workflow tracking.

• Communication Platforms: Proficiency in tools like Slack, Microsoft Teams, or Discord for team communication and collaboration.

• Video Recording Tools: Experience with tools like Loom for recording introduction videos and potentially for design demonstrations or feedback.

📝 Enhancement Note: The "Open to recommendations" for industry/tools experience, coupled with the "Must come prepared with suggesting preferred AI tools," indicates a strong preference for candidates who are not only users but also knowledgeable evaluators of AI creative technology. This suggests a dynamic toolset that evolves with AI advancements.

👥 Team Culture & Values

Operations Values:

• AI-Forward Innovation: A commitment to embracing and leveraging artificial intelligence in the creative process to drive efficiency and innovation.

• Results-Oriented: A focus on delivering high-converting creatives that contribute directly to client business goals and ROI.

• Detail-Oriented Execution: A strong emphasis on accuracy, adherence to instructions, and meticulous craftsmanship in all design outputs.

• Collaborative Partnership: A belief in working together with clients and internal teams to achieve shared objectives and foster mutual success.

• Adaptability & Continuous Learning: A culture that encourages staying updated with evolving technologies, trends, and best practices in AI and digital marketing.

Collaboration Style:

• Proactive Communication: Expectation of clear, timely, and proactive communication in a remote setting, utilizing digital tools effectively.

• Feedback Integration: A willingness to both provide and receive constructive feedback to enhance creative quality and campaign performance.

• Cross-Functional Synergy: Encouragement of collaboration with marketing strategists, account managers, and other creatives to ensure cohesive campaign execution.

• Mutual Respect & Support: A supportive environment where team members are encouraged to share knowledge, assist each other, and celebrate collective achievements.

📝 Enhancement Note: The values emphasize a blend of technological forward-thinking (AI-Forward), business acumen (Results-Oriented), and interpersonal skills (Collaboration, Adaptability). For a remote role, translating these values into action means being highly communicative, reliable, and actively engaged with the team and client objectives.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI creative tools and determining which tools are most effective for specific design tasks and client needs.

• Balancing AI and Human Creativity: Effectively integrating AI-generated elements with human design intuition and strategic oversight to produce unique and impactful creatives.

• Client Brand Consistency Across AI Outputs: Ensuring that AI-generated creatives consistently align with diverse client brand guidelines and aesthetics, which can be challenging with automated tools.

• Managing Remote Collaboration & Time Zones: Effectively communicating and collaborating with a distributed team and clients across different time zones, particularly adhering to the specified CT hours.

Learning & Development Opportunities:

• AI Tool Mastery: Access to resources and opportunities to become an expert in leading AI design and ad-generation platforms.

• Performance Marketing Insights: Gaining deeper knowledge of digital advertising metrics, A/B testing, and conversion rate optimization (CRO) strategies.

• Creative Strategy Development: Opportunities to contribute to the strategic planning of ad campaigns and develop advanced creative concepts.

• Networking within the Coconut Community: Building connections with a global network of professionals, fostering peer learning and potential future collaborations.

📝 Enhancement Note: The primary challenge revolves around navigating the dynamic AI technology landscape and effectively integrating it into a strategic, client-focused design process. Growth opportunities are strongly tied to becoming a specialist in this niche and expanding into performance marketing strategy.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools to generate ad creatives. What are your preferred tools, and why?" (Focus on articulating your AI workflow, tool selection rationale, and understanding of AI capabilities.)

• "How do you ensure that AI-generated creatives align with a specific brand's visual identity and messaging?" (Prepare examples of how you adapt AI outputs to meet brand standards.)

• "Walk us through an ad campaign you worked on. How did you analyze its performance, and what creative adjustments did you make based on the data?" (Be ready to discuss your analytical approach and iterative design process.)

Company & Culture Questions:

• "What excites you about Coconut's mission and approach to connecting remote talent?" (Showcase your alignment with their values of partnership and growth.)

• "How do you maintain productivity and communication in a fully remote work environment, especially when adhering to specific time zone requirements?" (Highlight your self-management skills and communication strategies.)

Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio to clearly showcase AI-integrated projects, platform-specific examples, and performance outcomes.

• Tell a Story: For each key project, explain the brief, your process (including AI usage), the challenges faced, your solutions, and the results.

• Quantify Impact: Be ready to discuss metrics and demonstrate the ROI or effectiveness of your designs.

• Highlight AI's Role: Explicitly detail how AI tools enhanced your creative process, saved time, or improved results.

• Be Prepared for Questions: Anticipate questions about your tool choices, strategic rationale, and adaptation methods.

📝 Enhancement Note: The interview process will heavily scrutinize your practical application of AI in design, your understanding of performance marketing, and your ability to follow detailed instructions. Be prepared to articulate your thought process and demonstrate concrete results.

📌 Application Steps

To apply for this AI Graphic Designer position:

• Complete ALL Application Requirements: This is paramount. Carefully follow the instructions for the CEFR English proficiency rating, create your Coconut VA Profile using the provided template (ensuring it's in English and adheres strictly to the format), and record a 1-minute introduction video following the given tips.

• Submit Your Application: Proceed to the application form and upload/provide all requested materials.

• Curate Your Portfolio: Ensure your portfolio prominently features AI-driven creative work, platform-optimized ads, and evidence of performance impact. Tailor it to showcase your ability to adapt to various brands and create both static and video content.

• Research Coconut: Familiarize yourself with Coconut's mission, values, and how they operate. Understand their focus on "meaningful, reliable partnerships."

• Prepare for Time Zone Alignment: Confirm your ability and willingness to work 9 AM - 5 PM CT hours consistently from the Philippines.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.