AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Podgorica, Montenegro (Remote)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Technology / Software

Date Posted: April 24, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Europe-based candidates only)

🚀 Role Summary

• Spearhead the creation of high-impact visual creatives using generative AI to directly enhance campaign conversion rates.

• Drive innovation in AI visual production, focusing on photorealism and compelling aesthetics for performance marketing across digital channels.

• Collaborate cross-functionally with marketing, copywriting, and media teams to align AI-generated assets with messaging and sales objectives.

• Continuously research, test, and integrate emerging AI tools and techniques to elevate creative output and performance.

• Ensure all visual assets adhere to brand guidelines, product specifications, and maintain exceptional visual quality standards.

📝 Enhancement Note: This role is a specialized blend of creative design, AI proficiency, and performance marketing principles. The primary focus is on leveraging AI to create visuals that demonstrably improve key marketing metrics like Click-Through Rates (CTR) and conversion rates, rather than purely aesthetic design. The emphasis on "Europe-based candidates only" and the specific remote location of Podgorica, Montenegro, suggests a strategic talent acquisition approach within a specific geographic and legal framework.

📈 Primary Responsibilities

• AI Visual Production:

  • Generate high-quality, photorealistic visual assets, including human imagery, lifestyle scenes, and product visuals, for performance marketing campaigns on platforms like Facebook, Instagram, and Google.
  • Utilize AI tools to enhance, retouch, and extend existing imagery from photo shoots, ensuring seamless integration and high visual fidelity.
  • Produce a diverse range of creative variations to support extensive A/B testing and rapid scaling of successful campaign elements.
  • Ensure all AI-generated visuals are consistent with client brand guidelines, product specifications, and overall marketing objectives.

• Creative Iteration & Testing:

  • Actively iterate on visual concepts based on performance data, A/B test results, and direct feedback from marketing and analytics teams.
  • Experiment with different visual angles, creative hooks, and artistic styles to identify elements that maximize audience engagement and conversion potential.
  • Partner closely with copywriters and marketers to ensure visual assets powerfully complement messaging and support the intended customer journey funnel logic.
  • Translate broad creative briefs into multiple distinct visual directions, demonstrating versatility and a deep understanding of creative exploration.

• Quality & Realism Assurance:

  • Maintain and elevate visual standards, paying meticulous attention to composition, lighting, color theory, typography, and human anatomy to achieve photorealism.
  • Proactively identify and resolve common AI-generated artifacts, distortions, and inconsistencies to ensure a polished, professional output.
  • Uphold a high bar for visual quality across all creative assets, ensuring they meet client expectations for premium marketing materials.

• AI Tools & Workflow Management:

  • Master and leverage a suite of modern AI image generation and enhancement tools (e.g., Midjourney, Runway, Figma Weave, Adobe Creative Suite integrations).
  • Continuously research, evaluate, and integrate new AI technologies and techniques to improve the quality, efficiency, and effectiveness of visual production.
  • Operate within structured production workflows, prioritizing execution speed and creative output while adhering to team standards for documentation (e.g., ClickUp).

• Performance & Optimization Focus:

  • Develop a strong understanding of how specific visual elements influence campaign performance metrics such as CTR, engagement rates, and conversion rates.

  • Adapt and refine creative output based on real-time performance data and analytical insights to drive continuous optimization.

  • Support comprehensive A/B testing strategies by consistently delivering multiple, well-defined creative variants for each campaign element.

📝 Enhancement Note: The responsibilities highlight a data-driven approach to creative design, where visual output is directly tied to measurable marketing outcomes. The emphasis on "performance marketing basics (CTR, hooks, conversion-focused creative)" and "adjust creative output based on data and testing results" indicates that this role is more quantitative than a traditional graphic design position. The mention of "ClickUp" suggests a need for strong project management and task tracking skills within a defined operational framework.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years of professional experience in design, visual content creation, or creative digital marketing roles.

Required Skills:

• AI Image Generation: Proven expertise in using advanced AI art generators to produce high-quality, photorealistic visuals.

• Digital Design Software: Proficiency in traditional design tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator) for enhancement, retouching, and integration of AI outputs.

• Performance Marketing Acumen: Foundational understanding of performance marketing principles, including CTR, conversion funnels, hook creation, and conversion-focused creative strategies.

• Visual Design Principles: Strong command of visual composition, lighting, color theory, typography, and human anatomy to ensure photorealism and aesthetic appeal.

• Photorealistic Rendering: Demonstrated ability to create high-fidelity, photorealistic marketing visuals that meet professional standards.

• Iterative Design: Capacity to quickly iterate on creative concepts and visual assets based on performance data, feedback, and testing outcomes.

• Attention to Detail: Meticulous approach to visual quality, ensuring consistency, accuracy, and the absence of AI artifacts.

• Proactive Mindset: A self-starter attitude, capable of identifying opportunities for improvement and suggesting innovative solutions beyond assigned tasks.

• Collaboration & Communication: Excellent verbal and written communication skills, with a proven ability to collaborate effectively with cross-functional teams.

• Portfolio: A robust portfolio showcasing AI-generated visuals, demonstrating high-end visual sensibility and demonstrable impact in marketing contexts.

• English Proficiency: Upper-intermediate English language skills (B2 level) or higher, for effective communication within a global team.

Preferred Skills:

• Basic understanding of how static visual assets can be translated and integrated into video production workflows.

• Experience creating creative assets for high-Cost-Per-Acquisition (CPA) verticals such as home services, insurance, or finance.

• Adaptability and comfort working in a fast-paced, dynamic environment with evolving priorities and project demands.

📝 Enhancement Note: The requirements emphasize a blend of cutting-edge AI tool proficiency and fundamental design and marketing principles. The specific mention of AI platforms and traditional design software indicates a need for a hybrid skillset. The "Nice to Have" section points towards a desire for candidates who can contribute to more complex marketing funnels and adapt quickly to a dynamic agency environment.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI-Generated Visuals Showcase: A dedicated section within the portfolio featuring a range of AI-generated images, highlighting technical proficiency and artistic range across different styles (e.g., photorealistic humans, lifestyle scenes, product shots).

• Performance-Driven Case Studies: At least 2-3 detailed case studies demonstrating how AI-generated visuals were used in live marketing campaigns, with a clear explanation of the creative strategy, target audience, and measurable results (e.g., improved CTR, conversion lift).

• Before & After Transformations: Examples showcasing the enhancement, retouching, or extension of existing imagery using AI tools, illustrating the value-added impact on visual quality and campaign effectiveness.

• Brand Consistency Examples: Demonstrations of how AI visuals were adapted to maintain brand guidelines and product specifications across different campaign assets or platforms.

Process Documentation:

• Workflow Design & Optimization: Evidence of experience in designing or contributing to efficient visual production workflows, particularly those involving AI tools and integration with traditional design pipelines.

• Iteration and Testing Methodologies: Examples of how feedback loops and performance data were used to iterate on creative assets, including documentation of A/B testing approaches and learnings.

• Quality Assurance Protocols: Descriptions of personal methods or contributions to quality assurance processes for AI-generated content, focusing on identifying and mitigating common AI artifacts and ensuring visual realism.

📝 Enhancement Note: The portfolio requirements are heavily geared towards demonstrating practical application and measurable impact. Candidates need to showcase not just their ability to use AI tools but also their understanding of how to deploy these visuals within a performance marketing context to achieve specific business objectives. Case studies are crucial for illustrating this impact.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: €25,000 - €40,000 per annum (gross).

• Methodology: This estimate is based on a review of mid-level AI Creative Designer roles in Europe, specifically considering remote positions and the cost of living in Montenegro. Data was sourced from industry salary benchmarks, general European tech salary aggregators, and specific remote job boards. The range accounts for the specified 2-5 years of experience and the specialized AI skillset. Actual compensation will be determined by experience, qualifications, and specific performance during the interview process.

Benefits:

• Full-time Employment: Secure, full-time position within a growing global IT marketing company.

• Remote Work Flexibility: Opportunity to work from anywhere within Europe, with primary operational considerations in Podgorica, Montenegro.

• Professional Development: Access to continuous learning opportunities, including training on new AI tools and performance marketing strategies.

• Global Team Exposure: Collaborate with a diverse, international team of professionals across various disciplines.

• Performance-Incentivized Environment: A culture that rewards innovation, efficiency, and demonstrable results in campaign performance.

• Standard European Labor Protections: Adherence to local labor laws and benefits applicable in Montenegro, ensuring compliance and employee welfare.

Working Hours:

• Standard full-time work schedule, approximately 40 hours per week.

• While remote, a commitment to collaborating within European time zones and meeting project deadlines is expected. Some flexibility may be available, but consistent availability for team collaboration and urgent campaign needs is paramount.

📝 Enhancement Note: The salary range is an estimate for a mid-level role in Europe, adjusted for the specified location and remote nature. It's crucial for candidates to understand this is an approximation. The benefits package appears standard for a remote, European-based tech role, with a strong emphasis on professional growth and the unique aspects of working within a global, remote-first organization.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions / Digital Advertising / MarTech. CapsLock operates at the intersection of technology, marketing, and sales, providing scalable customer acquisition solutions for B2C clients, primarily in North America.

Company Size: While not explicitly stated, the description mentions a "diverse, global team" and "proprietary MarTech," suggesting a mid-sized to large organization with established operations and a significant technological footprint.

Founded: The company data indicates it was founded in 2017. This implies a company with several years of experience, likely having navigated growth phases and established its methodologies.

Team Structure:

• Design Department: This role sits within the Design department, which is specifically scaling its AI visual production capabilities.

• Cross-Functional Collaboration: The role requires close collaboration with Marketing, Copywriting, Media Production, and Video Editing teams, indicating a matrixed or project-based team structure.

• Reporting: Likely reports to a Design Lead, Head of Creative, or Marketing Manager, with direct interaction with campaign managers and performance analysts.

Methodology:

• Data-Driven Innovation: CapsLock emphasizes "AI-driven analytics" and "data-informed customer acquisition solutions," suggesting a strong reliance on metrics and performance data to guide strategy and execution.

• Agile & Iterative Processes: The focus on "flexible scaling," "optimized operations," and "iterating on visual concepts based on performance data" points to agile and iterative methodologies being central to their work.

• Technology & AI Integration: A core part of their approach involves pioneering "unique, scalable customer acquisition solutions" through the integration of advanced technology, including AI and proprietary MarTech.

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock positions itself as a forward-thinking, technology-driven marketing company focused on tangible results. The culture appears to value innovation, data analysis, and cross-functional collaboration. The global and diverse nature of the team suggests an inclusive but potentially fast-paced working environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level AI Creative Designer. It requires specialized technical skills (AI generation, design software) combined with an understanding of marketing performance metrics. It's a step beyond a junior designer, demanding a degree of autonomy and the ability to contribute strategically to campaign effectiveness.

Reporting Structure: The AI Creative Designer will likely report to a senior member of the Design or Creative team, such as a Creative Director, Head of Design, or a Marketing Manager. They will also work closely with project managers and performance marketing specialists, indicating a collaborative but structured reporting line focused on campaign deliverables.

Operations Impact: The core function of this role is to directly impact campaign performance through optimized visual creatives. Success is measured by improvements in conversion rates, CTRs, and overall customer acquisition efficiency, thus making a tangible contribution to the company's revenue generation objectives.

Growth Opportunities:

• Specialization in AI & Performance Marketing: Deepen expertise in generative AI tools and performance-driven creative strategies, becoming a subject matter expert within the company.

• Creative Leadership: Progress to senior designer roles, leading specific creative projects, mentoring junior designers, or managing creative output for key clients.

• Cross-Functional Expansion: Develop a broader understanding of marketing funnels, media buying, and analytics, potentially transitioning into roles like Performance Marketing Specialist or Creative Strategist.

• Tool & Technology Innovation: Contribute to the evaluation and integration of new AI and MarTech tools, potentially shaping the company's future creative technology stack.

📝 Enhancement Note: This role offers a clear path for growth within a specialized, high-demand field. The emphasis on AI and performance marketing suggests that individuals who excel here can command significant career advancement opportunities in the evolving digital marketing landscape.

🌐 Work Environment

Office Type: Fully Remote. The "Remote - Montenegro" and "Europe" designations indicate that while the company operates globally, this specific role is intended for candidates based within Europe, with a primary operational hub or consideration in Podgorica, Montenegro.

Office Location(s): While the company has a global presence, this role is remote within Europe. Specific operational considerations might be linked to Podgorica, Montenegro, though day-to-day work will be virtual.

Workspace Context:

• Collaborative Virtual Environment: Work will involve extensive use of digital collaboration tools (e.g., ClickUp, Slack, video conferencing) to interact with team members across different locations and time zones.

• Technology & Tools: Access to and proficient use of a range of AI image generation platforms, design software (Figma, Adobe Creative Suite), and project management tools will be essential.

• Operations & Efficiency Focus: The environment likely emphasizes process efficiency, clear task management, and data-driven decision-making, reflecting the company's operational ethos.

Work Schedule:

• A standard 40-hour work week, with expectations for availability during core European business hours to facilitate collaboration with team members and stakeholders. While remote, responsiveness and timely delivery are key.

📝 Enhancement Note: The remote nature of the role requires strong self-discipline and communication skills. The emphasis on operational efficiency and structured workflows suggests that candidates should be comfortable with remote collaboration tools and processes that support distributed teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of CV and portfolio to assess technical skills, AI experience, and visual quality. Candidates must clearly demonstrate proficiency in AI image generation and a strong design sensibility.

• Technical Interview/Challenge: Likely includes a practical exercise where candidates are asked to generate specific types of visuals using AI tools, possibly within a time limit, or to critique and improve existing assets. This will assess their AI tool proficiency, creative problem-solving, and understanding of performance marketing principles.

• Portfolio Presentation: Candidates will be expected to walk through their portfolio, explaining their creative process, the strategy behind their AI-generated visuals, and the measurable impact of their work on campaign performance. Case studies demonstrating ROI are crucial.

• Behavioral & Cultural Fit Interview: Discussion about collaboration style, proactivity, adaptability to a fast-paced environment, and alignment with CapsLock's values. Questions may focus on how they handle feedback, manage multiple projects, and contribute to team success.

• Final Interview: Potentially with senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly label and showcase AI-generated work. For each piece, briefly explain the AI tools used, the prompts or techniques employed, and any post-generation editing.

• Quantify Impact: For case studies, use specific metrics (e.g., "Increased CTR by X%," "Reduced cost per lead by Y%") and explain how your visual contribution led to these results.

• Showcase Process: Include examples that demonstrate your iterative process. This could involve showing different variations of an AI design or explaining how feedback led to improvements.

• Demonstrate Realism & Quality: Ensure your portfolio pieces exhibit high visual quality, photorealism, and attention to detail, particularly in areas like lighting, composition, and human anatomy if applicable.

• Tailor to the Role: Emphasize work relevant to performance marketing and conversion-focused creative. If you have experience with high-CPA verticals, highlight that.

Challenge Preparation:

• Master Core AI Tools: Be ready to demonstrate your skills in Midjourney, Runway, or other specified AI tools. Practice generating specific styles, characters, and scenes.

• Understand Performance Metrics: Refresh your knowledge of key performance marketing metrics (CTR, CPA, Conversion Rate) and how visual creative impacts them.

• Develop Mini Case Studies: Prepare 2-3 brief examples of projects where your visuals directly contributed to marketing success, ready to be explained concisely.

• Practice Articulation: Rehearse explaining your creative process and the rationale behind your design choices, focusing on clarity, conciseness, and impact.

📝 Enhancement Note: The interview process is designed to rigorously assess both technical AI skills and their practical application in a results-driven marketing context. Candidates must be prepared to not only showcase their creative output but also to articulate the strategic thinking and measurable impact behind it.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation: Midjourney, Runway, Freepik, Higgsfield, Figma Weave (or similar advanced AI art platforms). Proficiency expected in generating diverse visual assets.

• Design & Editing Software: Figma, Adobe Creative Suite (Photoshop, Illustrator) for image enhancement, retouching, compositing, and final asset preparation.

• Project Management: ClickUp (explicitly mentioned for documentation and task management). Familiarity with agile project management tools is essential.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this creative role, but an awareness of how CRM and marketing automation platforms are used to deploy campaigns will provide context for asset creation.

📝 Enhancement Note: Proficiency in specific AI generation tools is a hard requirement. The combination of AI tools with traditional design software highlights the hybrid nature of the role. Familiarity with ClickUp is also a key operational requirement.

👥 Team Culture & Values

Operations Values:

• Innovation & Forward-Thinking: A drive to "pioneer unique, scalable customer acquisition solutions" and embrace "forward-thinking innovation." This means constantly exploring new AI technologies and creative approaches.

• Data-Driven Decision Making: Emphasis on "AI-driven analytics" and "data-informed solutions" suggests that decisions are backed by performance metrics and insights.

• Client Success & Results-Oriented: The core mission is to deliver "powerful, data-informed customer acquisition solutions" and ensure "clients' success," meaning a strong focus on achieving measurable outcomes.

• Collaboration & Open Exchange: "Open collaboration and the exchange of new ideas" are central to the company's ethos, fostering a dynamic environment where diverse perspectives are valued.

• Efficiency & Scalability: The company aims to build an "internal product ecosystem that powers profitable acquisition models, flexible scaling, and optimized operations," highlighting a commitment to efficiency and growth.

Collaboration Style:

• Cross-Functional Integration: Strong emphasis on working closely with marketing, copywriting, and media production teams to ensure cohesive campaign development.

• Global & Diverse Teamwork: The company values its "diverse, global team, fluent in over 10 languages," suggesting an inclusive and adaptable approach to teamwork across different cultural backgrounds and time zones.

• Feedback-Oriented: The need to "iterate on visual concepts based on performance data and creative feedback" implies a culture where constructive feedback is actively sought and incorporated.

📝 Enhancement Note: CapsLock fosters a culture that blends technological innovation with a strong commercial focus. Collaboration is key, but it's underpinned by a data-driven approach aimed at delivering tangible results for clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of AI Evolution: The rapid advancements in AI technology require continuous learning and adaptation to stay at the forefront of AI creative tools and techniques.

• Balancing Realism and Brand Consistency: Achieving high levels of photorealism while strictly adhering to diverse client brand guidelines can be a complex balancing act.

• Translating Data into Visuals: Effectively interpreting performance data and translating abstract marketing goals into compelling visual creatives that drive conversions requires strong analytical and creative synergy.

• Managing Evolving Priorities: Working in a fast-paced agency environment means adapting quickly to changing client needs, campaign shifts, and project deadlines.

Learning & Development Opportunities:

• Cutting-Edge AI Training: Direct exposure to and training on the latest generative AI models and creative software, positioning individuals at the forefront of AI-driven design.

• Performance Marketing Specialization: Deepen understanding of conversion rate optimization, A/B testing methodologies, and data analysis specific to creative performance.

• Cross-Functional Skill Development: Opportunities to learn from and collaborate with experts in copywriting, media buying, and video production, broadening overall marketing knowledge.

• Contribution to MarTech Stack: Potential to influence the selection and implementation of new AI and MarTech tools, contributing to the company's technological roadmap.

📝 Enhancement Note: This role is ideal for individuals who thrive on continuous learning and enjoy tackling complex, evolving challenges. The opportunities for growth are significant, particularly for those interested in the intersection of AI, design, and performance marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI to significantly improve a marketing campaign's performance. What was your process, and what were the results?" (Focus on quantifiable impact and process.)

• "How do you ensure photorealism and brand consistency when generating visuals with AI tools?" (Highlight your technical skills, attention to detail, and understanding of brand guidelines.)

Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and AI integration?" (Show you've researched the company's mission and values.)

• "How do you collaborate with non-designers, such as copywriters or marketers, to achieve campaign goals?" (Emphasize communication skills and cross-functional teamwork.)

Portfolio Presentation Strategy:

• Structure for Impact: Begin with your strongest, most relevant case studies that demonstrate measurable results.

• Quantify Everything: For each example, clearly state the objective, your role, the tools used, the creative solution, and the specific, quantifiable outcomes.

• Explain Your 'Why': Articulate the strategic thinking behind your creative choices – why you chose a particular AI style, composition, or element to achieve a marketing goal.

• Showcase Process: Be ready to discuss your iterative process, including any challenges faced and how you overcame them using AI tools or design principles.

• Highlight AI Proficiency: Explicitly point out AI-generated assets and explain your mastery of the tools involved.

📝 Enhancement Note: Interview preparation should focus heavily on demonstrating practical application of AI skills for performance marketing, backed by data and clear articulation of process. Candidates need to prove they can generate results, not just pretty pictures.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided Comeet link.

• Portfolio Customization: Ensure your portfolio prominently features AI-generated visuals and includes detailed case studies showcasing measurable impact on marketing performance (e.g., conversion rates, CTR). Tailor the portfolio to highlight your experience with tools like Midjourney and Figma.

• Resume Optimization: Update your resume to highlight specific AI image generation experience (mentioning platforms used) and quantifiable achievements in design or digital marketing. Use keywords from the job description such as "AI Visual Production," "Photorealistic," "Performance Marketing," and "Conversion Rate Optimization."

• Interview Preparation: Practice articulating your creative process, AI tool proficiency, and how your visual assets contribute to business objectives. Prepare to walk through your portfolio and discuss specific examples of campaign success.

• Company Research: Familiarize yourself with CapsLock's mission, services, and values, particularly their focus on AI-driven customer acquisition and data-informed solutions. Understand their global presence and emphasis on innovation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.