AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Tallinn, Estonia (Remote)

Job Type: Full-time

Category: Creative & Media / Marketing / Art & Design / Technology

Date Posted: 2026-04-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Europe)

🚀 Role Summary

• Drive significant improvements in campaign conversion rates through the strategic application of AI-generated visual creatives.

• Collaborate cross-functionally to translate marketing briefs into compelling, photorealistic visual assets for paid media and landing pages.

• Leverage generative AI tools and traditional design pipelines to produce high-quality, iterative creative content.

• Contribute to a data-informed creative process, adapting visual strategies based on performance metrics and A/B testing outcomes.

• Maintain and elevate visual quality standards, ensuring realism, brand consistency, and technical accuracy in all AI-generated imagery.

📝 Enhancement Note: This role is positioned at the critical intersection of creative design, generative AI technology, and performance marketing. The emphasis is on tangible business outcomes (conversion rates) driven by visual content, making it a strategic role within the marketing operations and GTM functions. Candidates should highlight their ability to connect creative output with measurable results.

📈 Primary Responsibilities

• AI Visual Production: Generate high-quality AI visuals for performance marketing campaigns across paid media channels (Facebook, Instagram, YouTube, Google) and landing pages.

• Asset Enhancement & Extension: Utilize AI tools to enhance, retouch, and extend existing source materials from photoshoots, ensuring photorealism and brand alignment.

• Creative Variation & Iteration: Produce multiple creative variations of visual concepts, supporting extensive A/B testing and campaign scaling efforts.

• Performance-Driven Design: Collaborate with copywriters and marketers to align visual content with messaging, funnel logic, and conversion objectives.

• Quality Assurance & Realism: Maintain exceptionally high standards for visual quality, focusing on lighting, composition, anatomy, textures, and overall realism in generated imagery.

• AI Tool Proficiency & Innovation: Actively research, test, and integrate new AI tools and models to continuously improve output quality and efficiency.

• Workflow Integration: Seamlessly integrate AI outputs into traditional design pipelines (Figma, Adobe Creative Suite) and prepare assets for video production and marketing funnels.

• Data-Informed Adaptation: Adjust creative output based on performance data and A/B testing results, demonstrating an understanding of how visuals impact campaign engagement.

• Cross-Functional Collaboration: Work closely with marketers, copywriters, media production, and video editors to ensure creative alignment and cohesive campaign execution.

• Documentation & Process Adherence: Clearly document all tasks and workflows in ClickUp according to team standards, ensuring transparency and operational efficiency.

📝 Enhancement Note: The responsibilities highlight a blend of technical AI skills and creative marketing acumen. The emphasis on "performance marketing basics" and "conversion-focused creative" indicates that this role is not just about aesthetic creation but about driving measurable business results. Candidates should be prepared to discuss how their creative work directly impacts KPIs.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years in design, visual content creation, or creative digital marketing.

Required Skills:

• AI Image Generation: Proven expertise with modern AI image generation tools and models.

• Design Software Proficiency: Cross-platform experience connecting AI outputs with traditional design pipelines (e.g., Figma, Adobe Creative Suite).

• Visual Design Acumen: Strong understanding of composition, lighting, color theory, typography, realism, and human anatomy.

• Photorealistic Rendering: Ability to produce high-end, photorealistic marketing visuals.

• Performance Marketing Fundamentals: Understanding of key metrics like CTR, hooks, and conversion-focused creative strategies.

• Iterative Design: Capacity to quickly iterate on visual concepts based on performance data and feedback.

• Attention to Detail: Meticulous focus on visual quality and accuracy in all generated assets.

• Proactive Mindset: Initiative to suggest improvements and explore new creative avenues beyond task execution.

• Communication & Collaboration: Clear and effective communication skills for working within a global, cross-functional team.

• Portfolio: A strong portfolio showcasing AI-generated visuals with high-end visual sensibility and demonstrable quality.

• English Proficiency: Upper-intermediate (B2) or higher.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-CPA verticals (e.g., home services, insurance, finance).

• Adaptability and comfort working in a fast-paced environment with evolving priorities.

📝 Enhancement Note: The requirement for both AI-specific experience and traditional design tool proficiency is critical. Candidates should clearly articulate their workflow for combining these tools. The emphasis on a "proactive mindset" and "suggesting improvements" points towards a desire for self-starters who can contribute strategically to the creative process.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 1 year of active, hands-on experience with AI image generation platforms, clearly demonstrating the tools used and outputs achieved.

• Include examples of high-quality, photorealistic visual assets, ranging from human imagery and lifestyle scenes to product-focused visuals.

• Demonstrate the ability to enhance, retouch, and extend source materials using AI, illustrating before-and-after scenarios.

• Present multiple creative variations for specific campaigns or objectives, highlighting the iterative process and support for A/B testing.

• Clearly articulate the impact of visual assets on campaign performance where possible, linking creative choices to conversion rate improvements or engagement metrics.

Process Documentation:

• Examples of how AI tools are integrated into traditional design workflows (e.g., Figma, Adobe Creative Suite).

• Demonstrations of iterative design processes, showing how feedback and performance data informed creative revisions.

• Case studies or examples of how specific AI-generated visuals contributed to campaign success or optimization.

• Workflow examples for preparing assets for media production and marketing funnels, indicating readiness for downstream use.

• Evidence of proactive problem-solving related to AI image generation challenges (e.g., artifacts, distortions, inconsistencies).

📝 Enhancement Note: The portfolio is paramount for this role, serving as the primary evidence of a candidate's capabilities. It must go beyond simply showing pretty pictures; it needs to demonstrate practical application, iterative refinement, and an understanding of performance marketing objectives. Candidates should be prepared to walk through their portfolio, explaining their process, tool choices, and the strategic thinking behind each piece.

💵 Compensation & Benefits

Salary Range:

• Not specified. However, based on the role's mid-level experience requirement (2-5 years), the need for specialized AI and design skills, and the remote nature within Europe, a competitive salary range for an AI Creative Designer in Tallinn, Estonia, would typically fall between €35,000 - €55,000 annually, depending on exact experience, skill set, and the specific company's compensation philosophy.

📝 Enhancement Note: This salary estimate is based on general market research for creative and digital marketing roles with AI specialization in the Baltic region and broader European remote markets. Actual compensation will vary.

Benefits:

• Remote Work Flexibility: Fully remote position within Europe, offering a flexible work environment.

• Global IT Marketing Company: Opportunity to work with a global team and diverse B2C clients.

• Innovative Technology: Exposure to cutting-edge AI tools and MarTech solutions.

• Collaborative Culture: Emphasis on open collaboration, idea exchange, and continuous learning.

• Career Growth: Potential for development within a scaling design department focused on AI visual production.

• Client Impact: Direct contribution to client success through impactful customer acquisition solutions.

Working Hours:

• Standard full-time (approximately 40 hours per week), with flexibility inherent in a remote work arrangement.

📝 Enhancement Note: The benefits lean towards flexibility, innovation, and professional development within a specialized, high-demand field. The remote nature and global team structure are key selling points for candidates seeking work-life balance and international exposure.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Digital Marketing / Customer Acquisition Solutions

Company Size: Likely growing, with a global presence indicated by their diverse team and client base. The description suggests a dynamic, scaling organization.

Founded: Not specified, but the company's focus on AI and MarTech implies a modern, forward-thinking approach.

Team Structure:

• The Design department is scaling its AI visual production capabilities.

• This role reports into a Design department and collaborates closely with marketers, copywriters, media production, and video editors.

Methodology:

• Data-Informed: Leverages AI-driven analytics and data to refine customer acquisition solutions.

• Innovative: Pioneers unique, scalable customer acquisition solutions integrating IT, Design, AI, and MarTech.

• Client-Centric: Focuses on delivering powerful, data-informed solutions for B2C clients, primarily large North American partners.

• Process-Oriented: Utilizes proprietary MarTech and structured workflows, with clear documentation standards (e.g., ClickUp).

Company Website: https://www.capslock.global/

📝 Enhancement Note: CapsLock positions itself as an innovative leader in IT marketing, solving complex acquisition challenges. The culture appears to be fast-paced, collaborative, and data-driven, with a strong emphasis on leveraging technology, particularly AI, to achieve client success.

📈 Career & Growth Analysis

Operations Career Level: This role is a mid-level "AI Creative Designer," focusing on specialized execution within the creative and performance marketing spectrum. It sits within the broader GTM (Go-To-Market) operations, contributing directly to campaign asset creation and optimization.

Reporting Structure: The AI Creative Designer will report to a manager or lead within the Design department. They will work in close coordination with marketing, copywriting, and media production teams, indicating a matrixed or highly collaborative reporting environment.

Operations Impact: The primary impact of this role is directly on campaign performance metrics, specifically conversion rates. By producing visually compelling and effective creatives, the AI Creative Designer directly influences customer acquisition success, lead generation, and ultimately, client revenue. Their work is crucial for the efficiency and scalability of paid media campaigns.

Growth Opportunities:

• Specialization Advancement: Deepen expertise in specific AI generation tools, photorealism techniques, or performance-driven visual storytelling.

• Creative Leadership: Potential to move into a Senior AI Creative Designer role, mentoring junior designers and leading creative strategy for specific campaigns or clients.

• Cross-Functional Expertise: Develop a stronger understanding of media buying, copywriting, and video production, potentially leading to roles that bridge creative and media strategy.

• AI Tool Development/Integration: Contribute to the company's internal MarTech ecosystem by identifying, testing, and integrating new AI solutions.

• Performance Analysis Integration: Grow to better interpret performance data and proactively translate insights into creative strategy and execution.

📝 Enhancement Note: The growth path for this role is clearly tied to the evolving landscape of AI and performance marketing. Success here can lead to deeper specialization or broader GTM strategy contributions, leveraging the unique blend of creative and analytical skills developed.

🌐 Work Environment

Office Type: Fully Remote. The company operates globally with a distributed team, emphasizing digital collaboration tools.

Office Location(s): While the role is remote, the company specifies that hiring is limited to Europe. The derived location is Tallinn, Estonia, suggesting a strong presence or operational hub there, but the remote nature allows for flexibility within the European region.

Workspace Context:

• Digital Collaboration: The primary workspace is digital, relying on communication platforms (like Slack, Teams, ClickUp) and cloud-based design tools.

• Global Team Interaction: Opportunities to collaborate with a diverse, international team, fostering a broad perspective and cross-cultural understanding.

• Technology-Forward: Access to and utilization of modern AI tools, MarTech, and creative software is integral to the daily work environment.

• Performance-Focused: The work environment is geared towards achieving measurable results, with a constant feedback loop from campaign performance data.

Work Schedule:

• Standard full-time, likely aligning with European working hours for team collaboration. The remote nature offers inherent flexibility in managing personal schedules around core working times.

📝 Enhancement Note: The work environment is characteristic of modern, technology-driven, remote-first companies. Success relies on strong self-management, effective digital communication, and comfort with a dynamic, results-oriented culture.

📄 Application & Portfolio Review Process

Interview Process:

1. Initial Screening: Review of application, resume, and portfolio to assess basic qualifications and AI/design experience.

2. Technical/Creative Interview: Discussion focused on AI tools, design principles, photorealism techniques, and practical application in performance marketing. This may involve a live demonstration or discussion of portfolio pieces.

3. Portfolio Review & Case Study: In-depth review of the candidate's portfolio, potentially including a practical challenge or case study. This assesses the ability to translate briefs into effective visual assets and iterate based on data.

4. Cross-Functional/Team Fit Interview: Conversation with marketing or media team members to evaluate collaboration skills, communication style, and cultural alignment with CapsLock's values.

5. Final Interview: Potentially with a hiring manager or department lead to discuss role expectations, career growth, and final decision.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly demonstrate 1+ year of hands-on experience with specific AI tools. Show the evolution from prompt to final output.

• Showcase Realism & Quality: Emphasize examples of photorealistic human imagery, lifestyle scenes, and product visuals where lighting, composition, and detail are paramount.

• Illustrate Iteration: Include examples where you produced multiple variations of a creative, explaining the rationale behind each change and how it was informed by performance goals or feedback.

• Connect to Performance: If possible, provide context on how your visuals impacted campaign metrics (e.g., improved CTR, higher conversion rates). Quantify results where feasible.

• Detail Your Process: Be ready to walk through your entire workflow, from understanding the brief to using AI tools, refining with traditional software, and preparing assets for deployment.

• Demonstrate Problem-Solving: Include examples of how you overcame common AI generation challenges (artifacts, inconsistencies) or adapted visuals for specific client needs.

Challenge Preparation:

• Candidates may be asked to create a set of visual assets based on a hypothetical brief, focusing on speed, quality, and adherence to performance marketing principles.

• Be prepared to discuss your approach to translating marketing objectives (e.g., "increase sign-ups by 15%") into visual creative strategies.

• Practice articulating your creative decisions and their potential impact on campaign performance.

📝 Enhancement Note: The application process heavily emphasizes the portfolio and practical skills. Candidates should treat their portfolio as a primary communication tool and be ready to deeply discuss their creative process, tool choices, and the business impact of their work.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Figma Weave, Freepik, Higgsfield, Runway, Midjourney, or similar.

• Design & Editing Software: Figma, Adobe Creative Suite (Photoshop, Illustrator).

• Project Management: ClickUp (for task documentation and workflow management).

Analytics & Reporting:

CRM & Automation:

• The company uses "proprietary MarTech" and focuses on "scalable customer acquisition solutions," implying a sophisticated, possibly custom-built, technology stack for marketing automation and customer relationship management. Familiarity with general marketing automation principles is beneficial.

📝 Enhancement Note: Proficiency with industry-standard AI image generators and traditional design software is essential. The mention of "proprietary MarTech" suggests that candidates should be adaptable and open to learning new, potentially internal, systems.

👥 Team Culture & Values

Operations Values:

• Innovation: Embracing and pioneering new technologies like AI to solve complex marketing challenges.

• Data-Driven: Utilizing AI-driven analytics and performance data to inform creative decisions and optimize results.

• Client Success: A strong focus on delivering powerful, effective solutions that drive client acquisition and business growth.

• Collaboration: Fostering an open, global team environment where ideas are exchanged freely across departments and geographies.

• Efficiency & Scalability: Developing unique, scalable customer acquisition models and optimized operations.

• Quality: Maintaining high standards in visual production, realism, and overall output.

Collaboration Style:

• Cross-functional Integration: Close collaboration with marketers, copywriters, and media production teams to ensure cohesive campaign execution.

• Open Communication: Encouraging the exchange of new ideas and constructive feedback within a diverse, global team.

• Process Adherence: Working within structured production workflows and adhering to documentation standards (e.g., ClickUp).

• Performance-Oriented: A shared focus on achieving measurable results and optimizing campaign performance through creative and strategic input.

📝 Enhancement Note: CapsLock's culture appears to value agility, technological innovation, and a results-oriented approach. The emphasis on a global, collaborative team suggests an environment where diverse perspectives are welcomed and contribute to problem-solving.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the latest AI generation models, tools, and techniques, which change at a breakneck pace.

• Maintaining High Realism & Quality: Consistently producing photorealistic visuals that meet client expectations and avoid common AI artifacts or distortions.

• Balancing Creativity with Performance: Effectively translating marketing objectives and performance data into compelling visual narratives that drive conversions.

• Cross-Functional Alignment: Ensuring seamless integration of AI-generated assets with copy, media strategy, and video production in a distributed team environment.

• Adapting to Evolving Client Needs: Quickly responding to new client briefs, product specifications, and campaign adjustments in a fast-moving industry.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in advanced AI image generation techniques and exploring emerging AI capabilities.

• Performance Marketing Insight: Deepening understanding of conversion rate optimization (CRO) and paid media strategies to inform creative output.

• Video Production Workflow: Gaining knowledge of how static visuals are integrated into video production pipelines.

• Cross-Disciplinary Skill Building: Developing a broader understanding of marketing, copywriting, and media production to enhance collaboration and strategic input.

• Contribution to MarTech: Potentially contributing to the development or integration of internal AI tools and MarTech solutions.

📝 Enhancement Note: This role offers significant growth potential by placing individuals at the forefront of AI in creative marketing. The challenges are inherent to a cutting-edge field, providing ample opportunities for continuous learning and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating photorealistic human characters using AI, ensuring anatomical accuracy and natural lighting."

• "How do you approach translating a performance marketing brief (e.g., 'increase CTR by 20% for a new SaaS product') into a series of creative visual concepts?"

• "Walk me through a time you used AI imagery to significantly impact campaign performance. What were the challenges, and how did you overcome them?"

• "How do you integrate AI outputs with traditional design tools like Figma or Adobe Photoshop to achieve a polished, high-end look?"

Company & Culture Questions:

• "What interests you about CapsLock's approach to customer acquisition and its use of AI?"

• "How do you collaborate with non-designers (marketers, copywriters) to ensure creative alignment and achieve shared goals?"

• "Describe your experience working in a remote, global team environment."

Portfolio Presentation Strategy:

• Structure Your Narrative: For each key piece in your portfolio, tell a story: What was the objective? What was your process (tools, techniques)? What were the results or intended impact?

• Quantify When Possible: If you have metrics (e.g., improved CTR, conversion lift), present them clearly. If not, articulate the intended impact based on design principles.

• Demonstrate Iteration: Show examples of variations you created and explain the rationale behind the changes. This proves your ability to adapt and optimize.

• Highlight Problem-Solving: Be ready to discuss challenges you faced with AI generation (e.g., artifacts, consistency) and how you resolved them.

• Showcase Tool Proficiency: Explicitly mention the AI and design tools used for each project and explain why you chose them.

• Focus on Realism & Quality: Ensure your presented work clearly demonstrates your ability to create high-fidelity, photorealistic visuals.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of technical AI skills, creative design sensibility, an understanding of performance marketing, and strong collaborative abilities. The portfolio is the anchor; candidates must be able to articulate the "why" and "how" behind every piece.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided link on Comeet.

• Customize Your Resume: Highlight your 2+ years of design/digital marketing experience and, crucially, your 1+ year of hands-on AI image generation platform experience. Use keywords like "AI visual production," "photorealistic rendering," "performance marketing creatives," "Figma," "Adobe Creative Suite," and specific AI tool names.

• Curate Your Portfolio: Ensure your portfolio prominently features AI-generated visuals, demonstrating quality, realism, and iterative design. Include case studies or descriptions that explain your process and the impact of your work, especially concerning conversion rates.

• Prepare for Portfolio Walkthrough: Be ready to discuss your portfolio in detail during interviews, explaining your tool choices, creative process, and how your visuals contribute to marketing objectives.

• Research CapsLock: Understand the company's mission, focus on customer acquisition, and use of AI in marketing. This will help tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.