AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Remote - Sarajevo, Bosnia and Herzegovina (Europe-based candidates only)

Job Type: Full-time

Category: Marketing Operations / Creative Operations / GTM Operations

Date Posted: 2026-04-24

Experience Level: 2-5 Years

Remote Status: Fully Remote (Europe)

🚀 Role Summary

• Drive conversion rate optimization through the creation of high-quality, AI-generated visual creatives for performance marketing campaigns across paid media channels and landing pages.

• Collaborate with cross-functional teams, including marketers, copywriters, and media production, to translate strategic briefs into compelling visual assets that align with messaging and funnel logic.

• Leverage a deep understanding of generative AI tools and traditional design pipelines to produce photorealistic human imagery, lifestyle scenes, and product visuals, ensuring adherence to brand guidelines and product specifications.

• Iterate rapidly on visual concepts based on performance data and creative feedback, actively exploring new visual angles and formats to enhance audience engagement and campaign effectiveness.

• Maintain exceptional visual standards, ensuring realism in lighting, composition, anatomy, and textures, while proactively identifying and rectifying AI-generated artifacts.

📝 Enhancement Note: While the title is "AI Creative Designer," the responsibilities heavily lean into a performance marketing and GTM operations function. The role's core objective is improving conversion rates through visual assets, which is a key performance indicator for GTM and marketing operations. The emphasis on data-driven iteration and collaboration with marketing teams positions this as a hybrid creative-operations role.

📈 Primary Responsibilities

• Generate high-quality AI-driven visual assets, including photorealistic human imagery, lifestyle scenes, and product-focused visuals, for performance marketing campaigns on platforms such as Facebook, Instagram, YouTube, and Google.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to meet campaign objectives and brand standards.

• Create multiple variations of visual creatives to support A/B testing and campaign scaling efforts, ensuring diverse creative directions are explored.

• Collaborate closely with performance marketers and copywriters to align visual content with campaign messaging, funnel logic, and conversion goals.

• Apply knowledge of performance marketing basics (e.g., CTR, hooks, conversion-focused creative) to inform visual design decisions and optimize asset effectiveness.

• Ensure all generated visuals maintain a high standard of realism, addressing potential AI artifacts, distortions, and inconsistencies in lighting, composition, anatomy, and textures.

• Proactively research, test, and integrate new AI tools and techniques to elevate output quality and efficiency within the creative production workflow.

• Document all tasks and project progress clearly within ClickUp, adhering to established team standards for workflow management and communication.

• Provide visual input during concept development and campaign planning phases, ensuring seamless integration of static assets into video production pipelines and marketing funnels.

• Adapt creative output based on performance data and testing results, demonstrating an understanding of how visual content impacts audience engagement and campaign success.

📝 Enhancement Note: The responsibility to "Document all tasks clearly in ClickUp per team standards" explicitly points to a need for process adherence and operational discipline, reinforcing the operations aspect of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a solid understanding of design principles and performance marketing is essential.

Experience:

• Minimum of 2 years in design, visual content creation, or creative digital marketing roles.

• At least 1 year of hands-on experience with AI image generation platforms such as Figma Weave, Freepik, Higgsfield, Runway, Midjourney, or similar.

Required Skills:

• AI Visual Production: Proficiency in generating and refining high-quality, photorealistic visuals using modern AI tools.

• Design Software Proficiency: Cross-platform expertise in tools like Figma and Adobe Creative Suite for asset enhancement and integration.

• Performance Marketing Acumen: Understanding of key performance indicators (KPIs) such as CTR, hooks, and conversion-focused creative strategies.

• Visual Design Principles: Strong command over composition, lighting, color theory, typography, and human anatomy to ensure visual realism and appeal.

• Creative Iteration: Ability to quickly iterate on visual concepts based on performance data, feedback, and A/B testing results.

• Attention to Detail: Meticulous focus on visual quality, identifying and correcting AI artifacts and inconsistencies.

• Proactive Problem-Solving: A mindset geared towards suggesting improvements and solutions, not just executing assigned tasks.

• Communication & Collaboration: Excellent verbal and written communication skills, with a proven ability to work effectively in a cross-functional team environment.

• Portfolio Demonstration: A strong portfolio showcasing AI-generated visuals with a high-end visual sensibility and demonstrable quality.

• English Proficiency: Upper-intermediate (B2) English level or higher.

Preferred Skills:

• Basic understanding of how static visuals translate into video production pipelines.

• Experience producing creative assets for high-CPA verticals (e.g., home services, insurance, finance).

• Adaptability and comfort working in a fast-paced environment with evolving priorities.

📝 Enhancement Note: The requirement for specific AI platforms (Midjourney, Runway) and traditional design tools (Figma, Adobe Creative Suite) highlights the technical requirements. The emphasis on "performance marketing basics" and "conversion-focused creative" strongly positions this role within the GTM operations framework.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Visual Showcase: A dedicated section in your portfolio featuring high-quality, photorealistic AI-generated visuals that demonstrate mastery of composition, lighting, and realism.

• Performance-Driven Creatives: Examples of visual assets that were directly used in performance marketing campaigns, ideally with context on their intended impact on conversion rates or engagement.

• Iterative Design Process: Documentation or examples showing how you have iterated on designs based on feedback, data, or A/B testing results.

• Tool Integration Examples: Visuals or descriptions that illustrate how you have integrated AI outputs with traditional design tools like Figma or Adobe Creative Suite.

• Brand Consistency: Examples demonstrating your ability to maintain brand guidelines and product specifications across diverse visual assets.

Process Documentation:

• Workflow Adherence: Evidence of ability to follow structured production workflows, including clear documentation of tasks and progress, preferably using project management tools like ClickUp.

• Asset Variation Strategy: Examples or descriptions of how you approach generating multiple creative variants for testing purposes.

• Quality Assurance: Any personal methodologies or examples of how you ensure high visual quality and realism, including fixing AI artifacts.

📝 Enhancement Note: The portfolio requirements are heavily focused on demonstrating practical application of AI tools for performance outcomes, direct collaboration with marketing objectives, and process adherence (e.g., ClickUp documentation), which are all critical for operations roles.

💵 Compensation & Benefits

Salary Range: Based on the role's requirements, experience level (2-5 years), and the emphasis on specialized AI creative skills within a performance marketing context, the estimated salary range for this remote position in Bosnia and Herzegovina (or other European locations where CapsLock hires) is typically between €25,000 - €45,000 per year. This range is a professional estimate based on industry benchmarks for similar roles in the European market, considering the specialized nature of AI creative production and its direct impact on conversion rates.

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within Europe where CapsLock is legally able to hire.

• Professional Development: Access to AI tools, training, and opportunities to research and integrate new technologies.

• Impactful Work: Directly contribute to client success through data-driven creative strategies that drive conversion rates.

• Collaborative Environment: Work within a global, diverse team that values open collaboration and the exchange of new ideas.

• Contribution to Innovation: Be part of a company pioneering unique, scalable customer acquisition solutions.

Working Hours: This is a full-time role, typically requiring approximately 40 hours per week. While remote, adherence to core working hours for team collaboration and communication within European time zones will be expected.

📝 Enhancement Note: The salary range has been estimated based on typical compensation for AI/Creative roles with performance marketing focus in Europe. The benefits are inferred from the company description's emphasis on innovation, global team, and remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions (B2C focus)

Company Size: CapsLock operates as a global IT marketing company, implying a significant workforce distributed across various regions, likely numbering in the hundreds, to support large North American partners and complex sales challenges. This size suggests a structured organization with established processes.

Founded: While the founding date isn't explicitly stated, the company's description of pioneering unique solutions and integrating advanced technologies like AI suggests a relatively modern and forward-thinking organization.

Team Structure:

• Cross-functional Collaboration: The role emphasizes close collaboration with marketers, copywriters, media production, and video editors, indicating a highly integrated, cross-functional GTM team structure.

• Design Department Focus: The AI Creative Designer will be part of the Design department, specifically its AI visual production unit, suggesting specialization within the broader creative function.

• Global & Diverse Team: CapsLock highlights its diverse, global team fluent in over 10 languages, fostering an environment of open collaboration and idea exchange.

Methodology:

• Data-Informed Innovation: The company leverages AI-driven analytics and proprietary MarTech to power customer acquisition solutions, emphasizing a data-informed approach to strategy and execution.

• Scalable Solutions: Focus on building scalable acquisition models, flexible scaling, and optimized operations, indicating a methodology centered on efficiency and growth.

• Iterative Improvement: The role's focus on iterating based on performance data and testing highlights a culture of continuous improvement.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company's description points to a culture focused on innovation, data, scalability, and cross-functional teamwork, all critical elements for operations professionals. The "AI-driven analytics" and "MarTech" mention implies a strong operational backbone.

📈 Career & Growth Analysis

Operations Career Level: This role can be seen as an entry to mid-level specialist within the broader GTM/Marketing Operations domain. It requires a blend of creative execution and operational understanding, focusing on the performance impact of visual assets. As an "AI Creative Designer," it sits at the intersection of creative execution and performance analytics, a growing area in GTM operations.

Reporting Structure: The AI Creative Designer will likely report to a Design Lead or Creative Manager within the Design department. Close collaboration with Performance Marketing Managers and Copywriters suggests dotted-line reporting or strong functional alignment with these teams.

Operations Impact: The primary impact of this role is directly tied to improving conversion rates and customer acquisition efficiency for clients. By creating visually compelling and data-informed creatives, the designer contributes directly to the revenue generation engine of the company's GTM strategy. This role operationalizes creative output to achieve measurable business results.

Growth Opportunities:

• Specialization in AI & Performance: Deepen expertise in generative AI tools and their application in performance marketing, becoming a go-to specialist in this niche area.

• Transition to GTM Operations: Develop a stronger understanding of broader GTM strategies, campaign management, and performance analytics, potentially leading to roles in campaign operations, marketing operations, or growth operations management.

• Creative Leadership: Grow into a senior designer or creative lead role, managing projects, mentoring junior designers, and contributing to higher-level creative strategy.

• Cross-functional Skill Development: Gain exposure to media production, video editing, and copywriting, broadening skill sets for a more holistic GTM understanding.

📝 Enhancement Note: This analysis frames the "AI Creative Designer" role within the context of GTM operations and career progression, highlighting how creative execution directly impacts operational outcomes and offers pathways for growth.

🌐 Work Environment

Office Type: Fully Remote, with the caveat that candidates must be located in Europe where CapsLock can legally hire. This implies a digital-first work environment.

Office Location(s): While the role is remote, CapsLock operates globally. The primary constraint for this role is being located in Europe, with Sarajevo, Bosnia and Herzegovina mentioned as a derived location, suggesting potential hubs or legal entities within the continent.

Workspace Context:

• Digital Collaboration: Expect a highly digital workspace utilizing collaboration tools for communication, project management, and asset sharing.

• Tool-Centric Operations: The role is deeply integrated with specific AI and design software, requiring a robust personal setup for creative production.

• Cross-Functional Interaction: Frequent interaction with global team members across marketing, copywriting, and production departments, fostering a dynamic and communicative work environment.

Work Schedule: Full-time (approx. 40 hours/week). While remote, flexibility is implied, but core collaboration hours within European time zones will be necessary for effective teamwork and communication with global partners.

📝 Enhancement Note: The remote nature and European hiring restriction are key environmental factors. The emphasis on digital tools and cross-functional interaction shapes the daily work experience for a remote operations professional.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume, portfolio, and alignment with the core requirements, especially AI tool experience and visual quality.

• Portfolio Review & Technical Interview: A deep dive into your portfolio, where you'll be expected to walk through specific AI-generated projects, discuss your process, rationale, and demonstrate proficiency with AI tools and design software. Expect questions on composition, lighting, realism, and how you've used data to inform creative decisions.

• Skills-Based Assessment/Challenge: Potentially a practical exercise or a take-home challenge to assess your ability to produce high-quality, on-brief AI visuals within a given timeframe, possibly requiring iteration based on mock feedback.

• Cultural Fit & Team Interview: Discussions with team members (marketers, copywriters) to assess collaboration style, communication skills, and alignment with CapsLock's values and fast-paced environment.

• Final Interview: Possibly with a hiring manager or department head to discuss overall fit, career aspirations, and confirm expectations.

Portfolio Review Tips:

• Showcase AI Mastery: Clearly highlight projects where AI was integral to the creation process. Detail the specific tools used (Midjourney, Runway, etc.) and your techniques for prompt engineering, refinement, and post-processing.

• Demonstrate Performance Impact: If possible, include examples where your visuals were used in campaigns. Quantify the impact (e.g., improved CTR, engagement) or explain the strategic thinking behind the creative choices to drive performance.

• Highlight Iteration: Show examples of how you've evolved a visual concept through multiple stages, either based on feedback or your own optimization efforts.

• Quality Over Quantity: Select your strongest, most relevant pieces. Ensure all visuals are high-resolution and showcase impeccable attention to detail, realism, and aesthetic appeal.

• Context is Key: For each piece, briefly explain the objective, your role, the tools used, and the outcome.

Challenge Preparation:

• Understand Creative Briefs: Practice translating marketing objectives and copy into compelling visual concepts.

• AI Tool Familiarity: Be ready to demonstrate your skills with the specified AI tools under time pressure.

• Realism & Detail: Focus on achieving photorealism, paying close attention to lighting, shadows, textures, and anatomy.

• Efficiency: Practice delivering multiple variations and demonstrating a clear, organized workflow.

📝 Enhancement Note: This section provides actionable advice tailored to an AI Creative Designer role, emphasizing portfolio content that proves operational impact (performance) and technical proficiency (AI tools, process).

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Midjourney, Runway, Freepik (Weave), Higgsfield, or similar platforms for generating and manipulating AI imagery.

• Design & Editing Software: Figma and Adobe Creative Suite (Photoshop, Illustrator) for asset enhancement, retouching, composition, and integration.

Analytics & Reporting:

• Performance Data Tools: Familiarity with how to interpret performance data (CTR, conversion rates) from platforms like Facebook Ads Manager, Google Ads, or internal analytics dashboards to inform creative iterations.

• A/B Testing Tools: Understanding of how visual variants are used in A/B testing frameworks.

CRM & Automation:

• Project Management: ClickUp is explicitly mentioned for task documentation and workflow management.

• Collaboration Platforms: General expectation of proficiency with standard collaboration tools (e.g., Slack, Microsoft Teams, Zoom) for remote team communication.

📝 Enhancement Note: Specific mentions of AI tools, Figma, Adobe Creative Suite, and ClickUp are crucial for operations professionals to assess their toolset alignment.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, particularly in conversion rates and customer acquisition efficiency.

• Data-Informed Creativity: Valuing the use of data and analytics to guide creative decisions and optimize visual output.

• Innovation & Forward-Thinking: Embracing new technologies like AI and seeking novel solutions to complex marketing challenges.

• Collaboration & Openness: Fostering a global team environment that encourages the exchange of ideas, feedback, and diverse perspectives.

• Efficiency & Scalability: A focus on developing and implementing solutions that are not only effective but also scalable and optimized for operational efficiency.

Collaboration Style:

• Cross-functional Integration: A highly collaborative approach, working closely with marketers, copywriters, and media production teams to ensure cohesive campaign execution.

• Constructive Feedback: An environment where feedback is actively sought and given to continuously improve creative output and campaign performance.

• Process Adherence: A commitment to following structured workflows and documentation standards (e.g., in ClickUp) to ensure smooth project execution and team alignment.

📝 Enhancement Note: The values and collaboration style highlight the blend of creative execution and operational rigor expected within CapsLock's GTM function.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI image generation technology and integrating new tools and techniques effectively.

• Maintaining Visual Realism: Consistently achieving photorealism and high-end visual quality while mitigating common AI artifacts and distortions.

• Balancing Creativity with Performance Data: Translating raw performance data into actionable creative insights and iterating visuals that are both aesthetically compelling and conversion-optimized.

• Global Remote Collaboration: Effectively communicating and collaborating with a diverse, global team across different time zones and cultural backgrounds.

Learning & Development Opportunities:

• AI Tool Specialization: Becoming an expert in cutting-edge AI creative tools and their practical application in marketing.

• Performance Marketing Insights: Deepening understanding of campaign analytics, A/B testing methodologies, and conversion rate optimization strategies.

• Cross-Disciplinary Skills: Gaining exposure to video production pipelines, copywriting principles, and broader GTM strategies.

• Process Optimization: Contributing to the refinement of creative production workflows and operational efficiencies within the design team.

📝 Enhancement Note: Identifying potential challenges and growth opportunities helps candidates understand the role's demands and potential career trajectory within the operations and creative fields.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating a set of high-converting visual assets for a new performance marketing campaign, from brief to final delivery." (Focus on workflow, AI tools, iteration, and performance considerations.)

• "How do you ensure visual realism and avoid common AI artifacts in your generated imagery? Provide specific examples." (Demonstrate technical skill and attention to detail.)

• "Walk us through a piece in your portfolio that was directly used in a performance marketing campaign. What was the objective, how did you approach it, and what was the impact?" (Showcase portfolio relevance and ability to connect creativity to business outcomes.)

Company & Culture Questions:

• "What excites you about CapsLock's approach to customer acquisition and the role of AI in it?" (Showcase research and alignment with company mission.)

• "How would you collaborate with a copywriter to ensure your visual assets effectively complement their messaging?" (Assess cross-functional communication and teamwork.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest AI-generated performance creatives.

• Tell a Story: For each key piece, articulate the challenge, your creative process (including AI tool usage and iteration), and the results or intended impact.

• Highlight Technical Skill: Be prepared to discuss specific techniques, prompt engineering strategies, and how you used tools like Figma/Adobe to refine AI outputs.

• Quantify When Possible: If you have performance data, present it clearly. If not, explain the strategic rationale behind your creative choices in driving conversions.

• Be Ready for Live Demos: If asked, be prepared to briefly demonstrate your workflow or a specific AI tool.

📝 Enhancement Note: Interview preparation advice should focus on demonstrating both creative skill and an operational mindset – the ability to execute, iterate, and drive measurable results using relevant tools and processes.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit your application through the provided link on Comeet.

• Curate Your Portfolio: Select your strongest AI-generated visual assets, prioritizing those with a clear connection to performance marketing or demonstrating high-end visual quality. Ensure your portfolio showcases your proficiency with AI tools like Midjourney or Runway, alongside your skills in Figma or Adobe Creative Suite.

• Tailor Your Resume: Highlight your experience with AI image generation platforms, performance marketing basics, and any relevant design software. Quantify achievements where possible, focusing on impact (e.g., "contributed to X% improvement in CTR").

• Prepare Your Narrative: Be ready to articulate your creative process, your understanding of performance metrics, and how you collaborate with marketing teams. Practice walking through your portfolio pieces and explaining the strategic rationale behind your design choices.

• Research CapsLock: Familiarize yourself with CapsLock's services, client base, and company values. Understand how AI creative plays a role in their customer acquisition solutions.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.