AI Creative Designer

📍 Job Overview

Job Title: AI Creative Designer

Company: CapsLock

Location: Skopje, North Macedonia (Remote - Europe)

Job Type: Full-time

Category: Creative Operations / Performance Marketing Design

Date Posted: 2026-04-24

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote (Europe Only)

🚀 Role Summary

• Drive conversion rate optimization through the creation of high-impact, AI-generated visual creatives for performance marketing campaigns across paid media channels and landing pages.

• Leverage generative AI tools to produce photorealistic human imagery, lifestyle scenes, and product-focused visuals that align with client product specifications and brand guidelines.

• Collaborate closely with marketing, copywriting, and media production teams to translate campaign briefs into compelling visual narratives and iterate on creative concepts based on performance data.

• Ensure sustained visual quality and realism in AI-generated assets, actively identifying and mitigating common AI artifacts, and maintaining a high standard across all deliverables.

• Integrate AI outputs with traditional design pipelines using tools like Figma and Adobe Creative Suite, demonstrating a strong understanding of the performance marketing funnel and its impact on creative strategy.

📝 Enhancement Note: This role is explicitly for a "Creative Operations" function focused on performance marketing. The emphasis on AI generation, conversion rates, and integration with paid media channels positions it as a specialized design role within the broader GTM operations framework. The requirement for candidates to be based in Europe and the explicit mention of B2 English proficiency suggest a need for strong communication and collaboration within a distributed, international team.

📈 Primary Responsibilities

• Produce high-quality AI-generated visuals for performance marketing campaigns across platforms like Facebook, Instagram, YouTube, and Google, as well as dedicated landing pages.

• Generate photorealistic human imagery, lifestyle scenes, and product-focused visuals, ensuring they are visually compelling and align with client product specifications.

• Enhance, retouch, and extend existing imagery from photo shoots using advanced AI tools to achieve desired marketing aesthetics.

• Create multiple creative variations of visual assets to support extensive A/B testing and campaign scaling strategies.

• Maintain strict consistency with brand guidelines and specific product requirements across all generated visual assets.

• Iterate on visual concepts rapidly based on performance data feedback and strategic creative direction from marketing stakeholders.

• Explore diverse visual angles, hooks, and formats to continuously improve campaign conversion rates and audience engagement.

• Collaborate effectively with copywriters and marketers to ensure seamless alignment between visual content, messaging, and the overall funnel logic.

• Translate high-level creative briefs into multiple distinct visual directions, moving beyond single-output generation to explore a range of creative possibilities.

• Ensure exceptional visual quality and realism in all outputs, paying close attention to lighting, composition, anatomy (especially human subjects), and texture.

• Proactively identify and remediate common AI-generated issues such as artifacts, distortions, and inconsistencies.

• Uphold a consistently high visual standard across the entire spectrum of generated content.

• Utilize modern AI tools and models for generating, refining, and enhancing visual assets, staying at the forefront of generative AI capabilities.

• Actively research, test, and integrate emerging AI tools and techniques to elevate output quality and efficiency.

• Operate within structured production workflows, prioritizing efficient execution and creative output to meet campaign deadlines.

• Understand the direct impact of visual content on campaign performance metrics such as CTR and audience engagement.

• Adjust creative output strategically based on ongoing performance data and A/B testing results.

• Support comprehensive A/B testing initiatives by reliably delivering multiple, distinct creative variants.

• Foster close collaboration with marketers, copywriters, media production specialists, and video editors to ensure cohesive creative alignment across all campaign elements.

• Provide valuable visual input during the initial concept development and strategic campaign planning phases.

• Ensure all visual assets are structured and prepared appropriately for seamless integration into video production workflows and marketing funnels.

• Meticulously document all tasks and project progress within ClickUp, adhering to established team standards for workflow management.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative output and performance optimization, a common characteristic of roles within performance marketing operations. The emphasis on "translating briefs into multiple creative directions" and "iterating on visual concepts based on performance data" points to a strategic contribution beyond mere asset creation, requiring analytical thinking and adaptability.

🎓 Skills & Qualifications

Education:

Experience:

• Minimum of 2 years of professional experience in design, visual content creation, or creative digital marketing roles.

• At least 1 year of dedicated, hands-on experience with AI image generation platforms is essential. This includes platforms such as Midjourney, Runway, Freepik, Higgsfield, or similar generative AI visual tools.

Required Skills:

• AI Image Generation: Proficient in using and manipulating AI image generation platforms (e.g., Midjourney, Runway, Freepik, Higgsfield) to produce high-quality visuals.

• Design Software Proficiency: Strong command of design tools such as Figma and the Adobe Creative Suite (Photoshop, Illustrator).

• Performance Marketing Fundamentals: Understanding of key performance marketing concepts, including Click-Through Rates (CTR), effective hooks, and conversion-focused creative strategies.

• Visual Design Acumen: Excellent visual sense encompassing composition, lighting, color theory, typography, and realistic rendering of subjects, particularly human anatomy.

• Photorealistic Rendering: Proven ability to produce high-end, photorealistic marketing visuals that meet professional standards.

• Iterative Design: Capacity to quickly iterate on visual concepts based on performance data, A/B testing feedback, and strategic direction.

• Attention to Detail: Meticulous attention to detail to ensure high visual quality and identify/correct AI artifacts.

• Proactive Problem-Solving: A proactive mindset, capable of suggesting improvements and solutions rather than solely executing assigned tasks.

• Collaboration & Communication: Strong communication and collaboration skills, with the ability to work effectively within a cross-functional team.

• Portfolio: A compelling portfolio showcasing AI-generated visuals that demonstrate quality, high-end visual sensibility, and performance-oriented design.

• English Proficiency: Upper-intermediate English language skills (B2 level) or higher, for effective communication within a global team.

Preferred Skills:

• Basic understanding of how static visual assets translate into video production pipelines and requirements.

• Experience producing creative assets for high-Cost-Per-Acquisition (CPA) verticals such as home services, insurance, or finance.

• Adaptability and comfort working in a fast-paced environment with frequently evolving priorities and project demands.

📝 Enhancement Note: The emphasis on "2+ years of experience in design, visual content creation, or creative digital marketing" coupled with "1+ year of active hands-on experience with AI image generation platforms" clearly defines the required experience level as mid-career, with a specialized focus on emerging AI design tools. The mention of Figma and Adobe Creative Suite alongside AI tools highlights the need for a hybrid skillset.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• AI Visual Demonstrations: A significant portion of the portfolio must showcase high-quality, photorealistic AI-generated visuals across various themes (e.g., human subjects, lifestyle scenes, product showcases).

• Performance-Oriented Examples: Include case studies or examples where visual creatives directly contributed to improved campaign performance metrics (e.g., higher CTR, better conversion rates). Quantifiable results are highly valued.

• Design Workflow Integration: Demonstrate the ability to integrate AI outputs with traditional design tools (Figma, Adobe Creative Suite), showcasing the end-to-end process from concept to final asset.

• Creative Iteration Showcase: Present examples of how visual concepts were iterated upon based on feedback, data, or A/B testing results, illustrating adaptability and a data-informed approach.

• Brand & Product Adherence: Provide examples where AI visuals were effectively adapted to meet specific brand guidelines and product specifications.

Process Documentation:

• Workflow Design & Optimization: Ability to document and potentially contribute to the optimization of AI visual production workflows, ensuring efficiency and quality control.

• AI Tool Integration: Understanding the process of integrating various AI tools into a cohesive design pipeline and documenting their usage.

• Performance Feedback Loop: Demonstrate a process for incorporating performance data and stakeholder feedback to drive creative iteration and improvement.

• Asset Management & Delivery: Experience with structured processes for managing and delivering visual assets that are ready for use in paid media and other marketing channels.

📝 Enhancement Note: For a role focused on AI-generated creatives for performance marketing, the portfolio should strongly emphasize the impact of the visuals on campaign metrics. Demonstrating the ability to iterate based on data and adhere to specific client requirements will be critical.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Remote Work Flexibility: Opportunity to work from anywhere within Europe, offering significant flexibility and work-life balance.

• Health & Wellness: Comprehensive health insurance, potentially including mental health support and wellness programs.

• Professional Development: Access to training, workshops, and conferences focused on AI, design, and performance marketing, fostering continuous learning and skill enhancement.

• Performance Bonuses: Potential for performance-based bonuses tied to individual contributions and overall campaign success.

• Equipment Stipend: Allowance for setting up a home office with necessary equipment for optimal productivity.

• Paid Time Off: Generous vacation days, public holidays, and sick leave.

Working Hours:

• Standard full-time working hours, typically around 40 hours per week. Flexibility is expected, with a focus on delivering results and collaborating effectively across different time zones within Europe. Core working hours may be established to ensure team synchronization.

📝 Enhancement Note: Given the company is global but hiring within Europe, and the role is remote, the salary range has been estimated for the European market. The benefits listed are standard for remote, tech-focused companies and are tailored to attract professionals in creative and operational roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: IT Marketing / Customer Acquisition Solutions

Company Size: CapsLock is described as a global IT marketing company with a diverse, global team. While an exact number isn't provided, the description suggests a mid-to-large size organization with significant operations and a global reach. This implies a structured environment with established processes but also room for innovation and individual impact.

Founded: The founding date is not explicitly stated, but the company's description implies a modern, forward-thinking organization that has scaled its operations and integrated AI-driven analytics and MarTech.

Team Structure:

• Design Department Focus: The role is within the Design department, specifically focused on scaling AI visual production capabilities. This suggests a specialized team dedicated to visual content creation.

• Cross-functional Collaboration: Close collaboration is expected with marketers, copywriters, media production, and video editors, indicating a highly integrated GTM and creative operations structure.

• Reporting: The role will likely report to a Design Lead or Head of Creative Production, who in turn likely reports into a broader Marketing or GTM Operations leadership.

Methodology:

• Data-Informed Innovation: The company emphasizes data-informed customer acquisition solutions, AI-driven analytics, and MarTech. This means decisions, including creative output, are expected to be guided by performance data.

• Agile & Iterative: The mention of "flexible scaling," "optimized operations," and "evolving priorities" suggests an agile and iterative approach to campaign management and creative development.

• Collaborative & Idea Exchange: A culture of "open collaboration and the exchange of new ideas" is highlighted, encouraging input from team members across different disciplines.

Company Website: https://www.capslock.global/

📝 Enhancement Note: The company's focus on "unique, scalable customer acquisition solutions" and "AI-driven analytics" positions it at the intersection of marketing technology and performance optimization. For an AI Creative Designer, this means the role is not just about aesthetics but about driving measurable business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level AI Creative Designer. It requires a solid foundation in design principles and practical experience with both traditional design tools and emerging AI technologies. The responsibilities involve independent execution, creative problem-solving, and collaborative contribution to performance marketing campaigns.

Reporting Structure:

• The AI Creative Designer will likely report to a Design Manager or Head of Creative Production within the Design department. This manager will oversee the AI visual production team and ensure alignment with broader marketing and GTM strategies.

Operations Impact:

• The primary impact of this role is directly on campaign performance and conversion rates. By creating visually compelling and data-informed AI assets, the designer will contribute to improving key marketing metrics like CTR, engagement, and ultimately, customer acquisition cost (CAC) and return on ad spend (ROAS).

Growth Opportunities:

• Specialization in AI: Deepen expertise in generative AI tools and techniques for visual content creation, becoming a subject matter expert.

• Performance Marketing Acumen: Develop a stronger understanding of performance marketing strategies, funnel optimization, and data analysis to inform creative decisions.

• Creative Leadership: Progress to a Senior AI Creative Designer or Team Lead role, managing projects, mentoring junior designers, and contributing to strategic creative direction.

• Cross-functional Development: Explore opportunities to contribute to other areas of GTM operations, such as MarTech integration or advanced creative analytics.

• Industry Trend Adoption: Become a leader in adopting and implementing new AI technologies and design methodologies within the company.

📝 Enhancement Note: The "AI Creative Designer" title signifies a modern GTM role that blends creative skills with operational efficiency and data-driven decision-making. Growth paths likely involve specialization within AI, deepening performance marketing insights, or moving into leadership roles within creative operations.

🌐 Work Environment

Office Type: Fully Remote (within Europe). This indicates a distributed workforce model where physical office presence is not required.

Office Location(s): While the role is remote, the company operates globally with a presence in multiple locations. The specific requirement for candidates to be in Europe suggests a focus on European operations and legal compliance.

Workspace Context:

• Collaborative Digital Environment: The work environment will be highly digital, relying on collaboration tools like ClickUp, video conferencing, and instant messaging for communication and project management.

• Access to Cutting-Edge Technology: Employees will have access to and be expected to utilize modern AI tools and design software, fostering an environment of technological innovation.

• Cross-functional Interaction: Opportunities for interaction will be primarily with global teams across different functions, requiring strong virtual collaboration skills and cultural adaptability.

Work Schedule:

• Standard full-time hours (approx. 40 hours/week) are expected, with some flexibility to accommodate different time zones within Europe. The emphasis will be on task completion and performance, rather than strict adherence to office hours. Clear communication regarding availability and response times will be crucial.

📝 Enhancement Note: A fully remote, Europe-based environment requires strong self-discipline, excellent digital communication skills, and an ability to manage one's own workspace and schedule effectively. The company's global nature means collaboration will span various time zones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, focusing on your resume, portfolio, and alignment with the core requirements (AI experience, design skills, performance marketing understanding).

• Technical/Creative Assessment: Likely an exercise or task designed to evaluate your AI image generation capabilities, design sensibility, and ability to follow a brief. This might involve generating specific types of visuals or iterating on existing creative.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, problem-solving approach, understanding of performance marketing, and cultural fit.

• Cross-functional Team Interview: An interview with potential collaborators (e.g., a marketer, copywriter) to assess your teamwork, communication skills, and ability to integrate with their workflows.

• Final Interview/Offer: A concluding discussion, potentially with a senior leader, to finalize terms and extend an offer.

Portfolio Review Tips:

• Highlight AI Proficiency: Clearly label and showcase your AI-generated work. For each piece, explain the AI tools used, the prompts or parameters, and any post-processing steps.

• Demonstrate Performance Impact: If possible, include examples where your visuals directly led to improved campaign metrics. Quantify results with CTR, conversion rates, or ROAS where available.

• Showcase Iteration & Problem-Solving: Include examples of how you've iterated on designs based on feedback or data. Explain the challenges you faced and how you overcame them.

• Quality & Realism Focus: Ensure your portfolio pieces demonstrate high visual quality, realism (lighting, anatomy), and attention to detail, especially for human subjects.

• Tool Integration: Show examples of how you've integrated AI outputs with traditional design tools like Figma or Adobe Creative Suite.

• Concise Explanations: For each portfolio item, provide brief, clear explanations of the context, your role, the tools used, and the outcome.

Challenge Preparation:

• AI Generation Practice: Practice generating specific types of photorealistic imagery (e.g., diverse human models in various settings, detailed product shots) with different AI tools.

• Prompt Engineering: Refine your prompt engineering skills to achieve precise visual outcomes and maintain consistency.

• Performance Marketing Context: Familiarize yourself with common performance marketing creative best practices and how visuals contribute to campaign success.

• Design Workflow Simulation: Be prepared to discuss how you would integrate your AI generation process into a team's existing workflow, including documentation and collaboration.

• Problem-Solving Scenarios: Anticipate questions about how you'd handle common AI issues (artifacts, inconsistencies) or creative challenges (e.g., a brief that's difficult to visualize).

📝 Enhancement Note: The application process emphasizes practical skills and a portfolio that showcases AI proficiency, design quality, and an understanding of performance marketing principles. Be ready to demonstrate your ability to turn creative AI outputs into measurable business results.

🛠 Tools & Technology Stack

Primary Tools:

• AI Image Generation Platforms: Midjourney, Runway, Freepik, Higgsfield, or similar advanced generative AI tools for visual creation.

• Design & Editing Software: Figma (for integration and potentially UI/UX elements), Adobe Creative Suite (Photoshop for retouching, enhancement, and post-processing; Illustrator for vector work if needed).

• Project Management: ClickUp (explicitly mentioned for task documentation and workflow management).

Analytics & Reporting:

CRM & Automation:

• Not directly a CRM role, but understanding how visual assets are deployed within marketing funnels and potentially integrated into landing page builders or ad platforms is relevant.

📝 Enhancement Note: Proficiency in modern AI image generation tools is paramount, alongside strong skills in traditional design software like Figma and Adobe Creative Suite, and experience with project management tools like ClickUp.

👥 Team Culture & Values

Operations Values:

• Data-Driven Excellence: A core value likely emphasizes making decisions based on performance data and measurable outcomes, especially in creative production.

• Innovation & Adaptability: The company thrives on "forward-thinking innovation" and "flexible scaling," suggesting a culture that embraces new technologies (like AI) and adapts quickly to market changes.

• Collaboration & Openness: A strong emphasis on "open collaboration and the exchange of new ideas" means teamwork and open communication are highly valued across global teams.

• Client-Centricity: The focus on "customer acquisition solutions" and client success indicates a commitment to delivering tangible results for partners.

• Efficiency & Optimization: The mention of "optimized operations" and "scalable solutions" points to a culture that prioritizes efficiency and continuous improvement in processes and output.

Collaboration Style:

• Cross-functional Integration: Expect a highly collaborative environment where designers work hand-in-hand with marketers, copywriters, and media production teams.

• Remote-First Communication: Communication will be primarily digital, requiring clear, concise, and proactive interaction through various platforms.

• Feedback-Oriented: A culture that encourages constructive feedback to drive creative iteration and performance improvement.

• Global Team Dynamics: Working with a diverse, global team means adapting to different communication styles and time zones.

📝 Enhancement Note: The company culture appears to be a blend of innovation, data-driven decision-making, and collaborative execution, common in fast-paced GTM and marketing technology environments.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Staying current with the fast-paced advancements in AI image generation tools and techniques requires continuous learning and adaptation.

• Maintaining Realism & Quality: Consistently producing photorealistic visuals that meet high-end marketing standards while avoiding common AI artifacts can be challenging.

• Balancing Creativity with Performance: Effectively translating creative briefs into visuals that are both aesthetically compelling and optimized for conversion can be a delicate balance.

• Cross-Time Zone Collaboration: Working effectively with a distributed global team across different time zones requires strong organizational and communication skills.

• Client Specification Adherence: Ensuring AI-generated visuals precisely match diverse and sometimes complex client product specifications and brand guidelines.

Learning & Development Opportunities:

• Mastering Advanced AI Tools: Deep dive into new and emerging generative AI models, prompt engineering techniques, and AI-powered editing workflows.

• Performance Marketing Strategy: Gain a deeper understanding of paid media strategies, funnel optimization, and how creative impacts key performance indicators (KPIs).

• Creative Operations Management: Develop skills in managing creative production pipelines, optimizing workflows, and potentially leading creative projects.

• Cross-functional Skill Development: Opportunities to learn about aspects of digital marketing, copywriting, or media production to better inform creative output.

• Industry Conferences & Certifications: Access to industry events and training programs focused on AI, design, and digital marketing.

📝 Enhancement Note: The challenges are directly related to the cutting-edge nature of AI in creative roles and the performance-driven objectives of the company. Growth opportunities are centered on deepening AI expertise and expanding into strategic performance marketing and operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for generating photorealistic human imagery using AI. What are the key considerations for lighting, anatomy, and realism?" (Focus on your workflow, tool choices, and attention to detail).

• "How do you translate a performance marketing brief into multiple creative visual directions? Provide an example." (Demonstrate your understanding of creative iteration and strategic thinking beyond single outputs).

• "Imagine a campaign's CTR is lower than expected. How would you, as the AI Creative Designer, analyze the visual assets and propose improvements?" (Showcase your data-informed approach and problem-solving skills).

Company & Culture Questions:

• "What excites you about CapsLock's approach to customer acquisition and your use of AI in marketing?" (Research the company's mission and values, and connect them to your own interests).

• "How do you approach collaboration with copywriters and marketers to ensure visuals align with messaging and funnel logic?" (Emphasize your communication and teamwork skills, and understanding of GTM alignment).

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project or by skill. For AI-generated work, clearly label the tools and techniques used.

• Storytelling: For each key piece, tell a brief story: the objective, your creative process (including AI usage), the challenges, and the results (if quantifiable).

• Highlight AI & Performance: Explicitly call out your AI capabilities and any demonstrated impact on performance metrics. Use visual cues or annotations to draw attention to key aspects.

• Tool Integration: If you have examples of integrating AI outputs with Figma or Adobe, showcase this workflow.

• Conciseness: Be prepared to walk through your portfolio efficiently, focusing on the most impactful and relevant pieces for this specific role.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical AI skills, an understanding of performance marketing objectives, and a collaborative, data-driven approach. Your portfolio is your primary tool for showcasing these capabilities.

📌 Application Steps

To apply for this AI Creative Designer position:

• Submit Your Application: Complete the application form through the provided link on Comeet.

• Curate Your Portfolio: Ensure your portfolio prominently features your AI-generated visual work, clearly detailing the tools and techniques used. Include examples that demonstrate high-end realism, creative iteration, and ideally, a quantifiable impact on campaign performance.

• Tailor Your Resume: Highlight your experience with AI image generation platforms (Midjourney, Runway, etc.), design software (Figma, Adobe Creative Suite), and your understanding of performance marketing concepts. Quantify achievements where possible.

• Prepare for Technical Challenges: Practice generating specific types of photorealistic imagery and be ready to discuss your prompt engineering approach and how you address AI artifacts.

• Research CapsLock: Understand CapsLock's business model, their focus on AI-driven customer acquisition, and their company values. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.