YSC - Digital Graphic Designer

📍 Job Overview

Job Title: Digital Graphic Designer

Company: Your Social Currency (YSC) - via JobRack

Location: Bosnia and Herzegovina

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-18

Experience Level: Mid-Level (2-5 years implied)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact digital content, primarily Instagram carousels, for high-profile personal brands and founders.

• Develop and maintain distinct visual brand systems, style guides, and design assets tailored to individual client needs.

• Leverage advanced typography, composition, and visual hierarchy skills to create engaging and effective social media content.

• Collaborate with a cross-functional team of copywriters, content strategists, and clients to deliver cohesive GTM assets.

• Utilize AI tools strategically to enhance research and iteration while maintaining originality and brand-specific quality.

📝 Enhancement Note: While the job title is "Digital Graphic Designer," the core responsibilities and emphasis on Instagram carousels, brand systems, and supporting copy suggest a strong alignment with Go-To-Market (GTM) creative operations and digital marketing content production. The role requires not just design execution but also strategic thinking about visual storytelling and brand consistency within a fast-paced agency environment.

📈 Primary Responsibilities

• Design polished, high-impact Instagram carousels for founders and personal brands, focusing on clear visual narratives.

• Develop and implement distinct visual directions for each client, ensuring tailored brand aesthetics rather than a uniform style.

• Create comprehensive brand packs and style guides, including typography, color palettes, layout principles, and visual system recommendations.

• Execute advanced typography decisions, including font pairing, hierarchy, spacing, and strategic text placement for optimal readability and impact.

• Produce editorial and poster-style compositions integrating lettering, portraits, and various imagery elements.

• Design visually compelling landing pages with strong hierarchy, considering responsive web build constraints.

• Transform raw content, ideas, and copy into clear visual stories that capture and maintain audience attention.

• Write or refine concise supporting copy, including hooks, headlines, and carousel text, to complement visual designs.

• Build reusable design systems and templates that allow for client-specific variations and content diversity.

• Clearly articulate design rationale and constructively incorporate feedback from stakeholders.

• Manage multiple client projects concurrently, ensuring timely delivery of high-quality work.

• Collaborate effectively with copywriters, content strategists, clients, and the broader YSC team.

• Thoughtfully integrate AI tools for research and iteration, ensuring final outputs are original and brand-aligned.

📝 Enhancement Note: The responsibilities emphasize a blend of creative execution and strategic brand development. The expectation to "Develop distinct visual directions that feel tailored to each client's brand rather than relying on a single repeatable style" and "Build reusable design systems and templates without making every client or piece of content look the same" highlights a need for a designer who can balance brand consistency with client-specific creativity, a common requirement in GTM operations.

🎓 Skills & Qualifications

Education: No specific degree requirement is stated, but a strong portfolio is paramount.

Experience: Implied 2-5 years of professional digital graphic design experience, with a focus on social media content and branding.

Required Skills:

• A robust portfolio showcasing diverse digital graphic design work across various brands, formats, and visual styles.

• Advanced proficiency in typography, composition, visual hierarchy, and strategic text placement.

• Demonstrated experience designing social-first content, with a particular emphasis on multi-slide Instagram carousels.

• Proven experience creating or contributing to brand identities, brand packs, and style guides.

• Strong working knowledge of professional design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and/or Figma.

• Experience designing for digital channels, including an understanding of landing pages and responsive web design principles.

• Good copy judgment and the ability to write or improve concise hooks, headlines, and supporting social copy.

• Ability to work independently, make informed design decisions, and manage projects from brief to final delivery.

• Strong organizational skills for managing multiple client projects simultaneously.

• Excellent communication skills, receptiveness to feedback, and the ability to articulate creative choices. Preferred Skills:

• Experience designing landing pages with an understanding of their implementation in code.

• Agency, creator, coaching, or personal-branding experience.

• Motion design, animation, or video-editing skills.

• Experience using AI tools to enhance speed and exploration without compromising originality or design quality.

📝 Enhancement Note: The emphasis on a "strong portfolio of digital graphic design work that demonstrates clear variety" and "advanced typography, composition, visual hierarchy" signals that this role is not for a junior designer. The "brownie points" suggest areas where candidates can differentiate themselves, particularly in areas that support GTM content creation like landing page implementation and AI tool proficiency.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio that clearly demonstrates a breadth of digital design capabilities, specifically highlighting versatility across different brands and visual styles.

• Showcase of multi-slide Instagram carousel designs, illustrating the ability to create compelling visual narratives and maintain engagement from start to finish.

• Examples of brand identity development, including style guides, brand packs, and system recommendations that exhibit strategic thinking and creative execution.

• Demonstrations of advanced typography application, composition, and visual hierarchy in various digital assets.

• Occasional landing page designs that showcase an understanding of web design principles, visual hierarchy, and responsive layouts.

• Evidence of ability to refine or create concise copy (hooks, headlines, captions) that complements visual storytelling. Process Documentation:

• While not explicitly stated as a formal requirement, candidates are expected to articulate their design process, including how they approach client briefs, conduct research (including AI tool utilization), develop visual concepts, iterate based on feedback, and manage project timelines.

• The ability to build and document reusable design systems and templates will be a key indicator of process efficiency.

📝 Enhancement Note: For a design role focused on GTM content, the portfolio is the primary "process and systems" demonstration. The emphasis on variety, strategic brand development, and visual storytelling implies a need for a portfolio that not only looks good but also tells a story about the designer's problem-solving approach and ability to deliver results for clients in a fast-paced environment.

💵 Compensation & Benefits

Salary Range: £2,000 - £2,500 per month (Gross)

Benefits:

• Full-time role.

• Fully remote work environment.

• Working hours aligned with UK time (8 AM - 5 PM UK time).

• Focus on outcomes and results rather than micromanagement.

• Opportunity for growth towards senior designer or art-direction paths.

Working Hours: Full-time, 8 AM - 5 PM UK time. The company emphasizes outcomes over micromanagement, focusing on reliability, responsiveness, and strong communication during the workday.

📝 Enhancement Note: The salary is stated as gross, and candidates are responsible for their own tax obligations in their country of residence. This is a critical detail for international remote contractors. The £2,000-£2,500/month range translates to approximately £24,000-£30,000 annually, which aligns with mid-level graphic designer roles in many European markets, especially when considering the remote aspect and contractor status. Research for Bosnia and Herzegovina indicates that while this range is competitive, it may be at the higher end, reflecting the specialized nature of the role and the target client base.

🎯 Team & Company Context

🏢 Company Culture

Industry: Social Media Agency / Personal Branding / Digital Marketing Services

Company Size: Small to Medium-sized (implied by "fast-growing," "building something serious," and the founders being hands-on).

Founded: Not specified, but described as "fast-growing" and "building something serious," indicating a dynamic and ambitious company.

Team Structure:

• The company is founded and led by Jamal and Ali, who are actively involved.

• The team works with high-level personal brands (founders, entrepreneurs, CEOs).

• It's a content creation agency focused on performance-driven social media content.

• The team includes copywriters, content strategists, and designers, indicating a collaborative, multi-disciplinary approach to client work.

• Collaboration is expected with clients, copywriters, content strategists, and the wider YSC team. Methodology:

• Focus on creating content that "actually performs."

• Emphasis on "clean execution and creative quality."

• Building a team of "switched-on people" who share these values.

• Data-driven approach to content creation and growth.

• Utilization of AI tools to enhance efficiency and creativity.

Company Website: jobrack.eu (as JobRack is the hiring partner) - Direct YSC website not provided but implied to be a client of JobRack.

📝 Enhancement Note: The culture is described as quality-focused, creative, and results-oriented, with a strong emphasis on professional execution. The founders' direct involvement suggests a hands-on management style and a commitment to building a high-caliber team. The client base (UK founders, CEOs) implies a need for professionalism and a sophisticated understanding of brand representation.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Digital Graphic Designer. The role requires a solid foundation in design principles and practical experience, particularly with social media content and branding.

Reporting Structure: The designer will report to the founders (Jamal and Ali) or a designated team lead within YSC. Collaboration is key, suggesting a flat or matrixed reporting structure for project execution.

Operations Impact: This role directly impacts the client's brand perception, engagement rates, and overall social media effectiveness. High-quality visual content is crucial for attracting and retaining audiences for personal brands, contributing significantly to their GTM strategy and credibility.

Growth Opportunities:

• Senior Designer/Art Direction: Potential to take greater ownership of creative direction and lead projects as the business expands.

• Specialization: Opportunity to deepen expertise in specific areas like advanced branding systems, motion graphics, or landing page optimization.

• Client Relationship Management: As proficiency grows, there may be opportunities for more direct client interaction and strategic input.

• Process Improvement: Contribute to refining design workflows, template creation, and the integration of new tools and technologies within the agency.

📝 Enhancement Note: The growth path is clearly articulated, moving from execution to creative leadership. This is a significant draw for ambitious designers. The "operations impact" is framed around client success, emphasizing the strategic value of design within a GTM context.

🌐 Work Environment

Office Type: Fully Remote. This is a telecommuting position with no requirement for physical office presence.

Office Location(s): Bosnia and Herzegovina is the designated country of residence for the contractor. The role operates on UK working hours.

Workspace Context:

• Flexibility: Remote work offers flexibility in managing personal schedules, provided UK working hours are met and responsiveness is maintained.

• Tools: Access to professional design tools (Adobe Creative Suite, Figma) is essential, and candidates are expected to have their own setup.

• Collaboration: While remote, there's a strong emphasis on close collaboration with team members and clients through digital communication channels.

Work Schedule: Full-time, 8 AM - 5 PM UK time. This requires discipline and effective time management to balance personal life with professional commitments within a specific time zone.

📝 Enhancement Note: The "remote sole operator" model means the candidate is an independent contractor. This requires self-discipline, excellent time management, and a robust home office setup. The fixed UK hours are a key constraint for remote work in a different time zone.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening (JobRack): Application review, potentially followed by an assessment or initial call to gauge fit, skills, and portfolio quality.

• Portfolio Review: A critical step where the quality, variety, and strategic thinking demonstrated in the candidate's portfolio will be thoroughly evaluated.

• Skills Assessment/Test: Candidates may be given a design challenge or test project to assess their practical skills, speed, and ability to interpret briefs. This could involve creating a sample carousel or developing a mini-brand concept.

• Founder Interviews: Interviews with Jamal and Ali to assess cultural fit, communication skills, design rationale, and alignment with YSC's values and client expectations.

• Reference Checks: Standard procedure.

Portfolio Review Tips:

• Curate Strategically: Showcase a diverse range of work, but prioritize examples directly relevant to the role: Instagram carousels, branding systems, and digital assets.

• Highlight Process: For each project, briefly explain the brief, your role, your design process, challenges faced, and the outcomes achieved. Use storytelling to demonstrate your strategic thinking.

• Emphasize Versatility: Clearly show your ability to adapt to different brand styles and client needs, avoiding a portfolio that looks like a single template repeated.

• Typography & Hierarchy: Ensure examples clearly demonstrate advanced typography and visual hierarchy skills.

• Concise Copy: If possible, include examples where you contributed to or refined copy, showing your understanding of its role alongside design.

• AI Integration: If you use AI tools, be prepared to explain how they were integrated into your workflow and how you ensured the final output was original and high-quality.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge. Ask clarifying questions if permitted.

• Focus on YSC's Style: Research YSC's client work (if publicly available) or infer their aesthetic preferences from the job description. Aim for polished, impactful, and brand-aligned designs.

• Showcase Key Skills: Ensure your test submission clearly demonstrates strong typography, composition, and visual storytelling relevant to Instagram carousels.

• Time Management: Practice completing design tasks within a given timeframe.

• Rationale: Be prepared to articulate the design decisions made for the challenge, explaining why certain choices were made regarding layout, typography, color, and imagery.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates should treat it as their primary tool for demonstrating their capabilities and strategic thinking. The emphasis on "originality" and "brand-specific quality" means candidates must show they can go beyond templates and AI-generated outputs.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, likely including Photoshop, Illustrator, and InDesign.

• Figma: A leading collaborative design tool, highly relevant for digital design, UI, and prototyping.

• Canva: Mentioned as useful, indicating that some clients or internal processes might utilize it, especially for faster content iterations.

Analytics & Reporting: While not directly a designer's tool, understanding how design impacts metrics (engagement, click-through rates) is implied. Familiarity with analytics dashboards that show content performance could be beneficial.

CRM & Automation: Not directly relevant to the designer's core tasks, but awareness of how design assets are used within CRM or marketing automation platforms could be a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is critical. Canva is a bonus. The role requires designers to be technically adept and comfortable with industry-standard tools for digital asset creation.

👥 Team Culture & Values

Operations Values:

• Quality & Execution: High standards for clean, polished, and creative output.

• Results-Oriented: Focus on creating content that "actually performs" and delivers tangible results for clients.

• Professionalism: Working with high-profile clients demands a professional demeanor and reliable performance.

• Collaboration: Strong emphasis on working effectively with a team and clients.

• Adaptability: Ability to switch between different brands and styles, and embrace new tools like AI.

• Ownership: Taking responsibility for projects from start to finish.

Collaboration Style:

• Cross-functional: Designers work closely with copywriters and content strategists to ensure visual and textual elements are cohesive.

• Client-focused: Understanding client needs and incorporating their feedback is paramount.

• Team-oriented: A supportive environment where team members contribute to overall success.

• Feedback-driven: Openness to receiving and giving constructive feedback to improve work.

📝 Enhancement Note: The team culture values high performance, creativity, and professionalism. The collaborative nature is essential for delivering comprehensive content solutions to clients.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency and Client Individuality: Creating unique visual directions for each client while maintaining overarching quality standards and brand system integrity.

• Fast-Paced Environment: Delivering high-quality work at a "fast, reliable pace" for multiple clients simultaneously.

• Remote Collaboration: Maintaining effective communication and collaboration with a distributed team and clients.

• Evolving Tools: Staying current with design software and strategically integrating new technologies like AI into workflows.

• Client Feedback Management: Navigating feedback from high-profile clients, which can sometimes be subjective or demanding.

Learning & Development Opportunities:

• Advanced Design Skills: Deepening expertise in typography, branding, and visual storytelling.

• Client Strategy: Gaining exposure to how design contributes to broader GTM and personal branding strategies.

• Art Direction: Developing leadership skills and the ability to guide creative projects.

• Industry Trends: Staying abreast of evolving social media trends and design best practices.

• AI Integration: Mastering the use of AI tools to enhance creative output and efficiency.

📝 Enhancement Note: The challenges are typical for a creative agency role but are amplified by the high-profile clientele and the remote, fast-paced nature of the work. The growth opportunities are clearly tied to increased responsibility and specialization.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a unique visual identity for a new personal brand client." (Focus on research, mood boards, typography selection, and initial concept development.)

• "How do you ensure your Instagram carousel designs tell a clear story and keep the viewer engaged from start to finish?" (Discuss visual flow, pacing, text-to-image balance, and hook/call-to-action design.)

• "Walk me through a project where you had to manage conflicting feedback from a client and your team. How did you resolve it?" (Emphasize communication, rationale, compromise, and focusing on project goals.)

• "How do you approach using AI tools in your design workflow? Provide an example of how you've used AI to enhance a project." (Be specific about tools, use cases, and how you maintained originality and quality.) Company & Culture Questions:

• "What appeals to you about working with high-profile personal brands and founders?" (Show understanding of their needs for credibility and strong visual presence.)

• "How do you handle working on multiple projects with tight deadlines?" (Discuss your organizational and time management strategies.)

• "What is your understanding of 'clean execution and creative quality' in the context of social media content?" (Relate it to professionalism, attention to detail, and brand impact.) Portfolio Presentation Strategy:

• Narrative Flow: Present your portfolio projects as stories. Start with the client's challenge, detail your approach and design solutions, and conclude with the impact or outcome.

• Highlight Key Skills: For each relevant project, specifically call out your contributions to typography, composition, visual hierarchy, and brand development.

• Showcase Versatility: Select projects that demonstrate your ability to work across different styles and industries, especially social media content.

• Explain Your Choices: Be ready to articulate why you made specific design decisions. This is crucial for demonstrating strategic thinking.

• Be Concise: Respect the interviewer's time. Focus on the most impactful projects and key takeaways.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill but also strategic thinking, client management, and an understanding of the GTM impact of visual content. The ability to articulate one's process and rationale is key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the JobRack portal.

• Curate Your Portfolio: Select your strongest, most relevant work, prioritizing Instagram carousels and branding projects. Ensure it demonstrates versatility and advanced design skills. Prepare a brief narrative for each project.

• Tailor Your Resume/CV: Highlight experience in digital design, social media content creation, branding, and proficiency with Adobe Creative Suite and Figma. Quantify achievements where possible (e.g., "Increased engagement by X% through visual content").

• Prepare for a Design Challenge: Be ready to complete a practical design task that assesses your core skills and ability to follow a brief under time constraints.

• Research YSC's Client Profile: Understand the type of clients (UK founders, entrepreneurs, CEOs) and the agency's focus on performance and quality. This will help tailor your answers and portfolio presentation.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.