WordPress Content Designer

📍 Job Overview

Job Title: WordPress Content Designer

Company: Aristotle

Location: Washington, District of Columbia, United States

Job Type: FULL_TIME

Category: Web Design & Content Operations

Date Posted: 2026-04-15

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in shaping the digital presence of Aristotle by designing and implementing modular, user-friendly websites using a custom WordPress framework.

• The WordPress Content Designer will translate information architecture blueprints into functional Gutenberg builds, ensuring a seamless user experience.

• Key responsibilities include defining site structure, content layout, and visual hierarchy, with a strong emphasis on responsive and accessible design principles.

• Collaboration with content owners, designers, and developers is essential for tailoring existing modules and identifying needs for new custom blocks, ensuring efficient content operations.

📝 Enhancement Note: While the title is "WordPress Content Designer," the core responsibilities and required skills lean heavily into front-end development, information architecture, and content operations within a CMS framework. This role bridges design, content strategy, and technical implementation, requiring a candidate who can not only conceptualize but also execute website structures using Gutenberg. The focus on "content modules" and "Gutenberg builds" suggests a strong emphasis on structured content and efficient content delivery systems, which are key aspects of content operations.

📈 Primary Responsibilities

• Define and meticulously implement information architecture for new website builds, including mapping content hierarchies, navigation flows, and template layouts to optimize user journeys.

• Assemble and configure website pages within the Gutenberg editor, skillfully utilizing a combination of core WordPress blocks and Aristotle's custom content modules to create dynamic and engaging digital experiences.

• Develop and maintain CSS to customize block styles, ensuring that all designs are responsive, accessible (WCAG compliant), and visually consistent across various devices and screen sizes.

• Actively collaborate with content owners, UX/UI designers, and front-end developers to tailor existing custom modules and identify requirements for new custom blocks, fostering a collaborative and iterative development process.

• Migrate, structure, and format existing and new content for maximum clarity, engagement, and adherence to SEO best practices, ensuring content is discoverable and impactful.

• Create and maintain comprehensive documentation for site structures, reusable block patterns, and content guidelines to facilitate ongoing maintenance, scalability, and efficient knowledge transfer within the team.

• Proactively stay current with the latest Gutenberg editor enhancements, evolving accessibility (WCAG) standards, and front-end performance optimization techniques to ensure Aristotle's websites remain cutting-edge and user-centric.

📝 Enhancement Note: The responsibilities emphasize a blend of strategic planning (IA, content modeling) and tactical execution (Gutenberg assembly, CSS customization, content migration). The role requires a proactive approach to staying updated on web standards and technologies, crucial for maintaining a high-performing digital presence. The collaboration aspect highlights the need for strong communication and teamwork skills within a remote or hybrid setting.

🎓 Skills & Qualifications

Education: [No specific educational requirements are listed, but a Bachelor's degree in a related field such as Web Design, Computer Science, Information Architecture, or a related discipline is often preferred for roles of this nature.]

Experience: 3-5 years of hands-on professional experience in WordPress development and content management, with a demonstrated ability to translate design concepts into functional web pages.

Required Skills:

• WordPress Expertise: 3-5 years of hands-on experience with WordPress, demonstrating deep familiarity and proficiency in utilizing the Gutenberg editor for content creation and layout.

• CSS Proficiency: 1-3 years of practical CSS experience, specifically for customizing block styles, implementing responsive layouts, and ensuring visual consistency across different devices.

• Information Architecture (IA): Strong understanding of IA principles, content modeling techniques, and effective taxonomy management for organizing and structuring website content logically.

• Design Eye & UX Acumen: A keen eye for visual hierarchy, user experience (UX), and the ability to craft polished, user-friendly web pages and layouts without necessarily being a dedicated graphic designer.

• Communication Skills: Excellent written and verbal communication abilities, with a meticulous attention to detail in all aspects of work, from documentation to content formatting.

Preferred Skills:

• Advanced Custom Fields (ACF): Experience working with or understanding of Advanced Custom Fields (ACF) for extending WordPress functionality.

• Custom Gutenberg Block Development: Familiarity with or experience in developing custom Gutenberg blocks to extend the editor's capabilities.

• WCAG Accessibility Standards: Knowledge of Web Content Accessibility Guidelines (WCAG) and experience implementing accessible web designs.

• SEO Best Practices: Understanding of Search Engine Optimization (SEO) principles and how to apply them to on-page content and structure for improved visibility.

• Analytics Tools: Experience using analytics platforms such as Google Analytics to monitor website performance and user behavior.

• Content Migration & CMS: Background in large-scale content migrations or experience with other Content Management Systems (CMS) implementations.

📝 Enhancement Note: The requirements clearly emphasize practical, hands-on experience with WordPress and its modern editor, Gutenberg. The distinction between required and preferred skills highlights areas where candidates can stand out. The "Design Eye" requirement suggests that while technical skills are paramount, an aesthetic sensibility and understanding of user flow are equally important for this role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Gutenberg Build Examples: Showcase at least two distinct projects where you have extensively utilized Gutenberg to build complex page layouts, demonstrating your ability to leverage core blocks and custom modules effectively.

• CSS Customization Case Studies: Include examples of how you've used CSS to customize Gutenberg block styles, implement responsive designs, and achieve specific visual outcomes, detailing the challenges and solutions.

• Information Architecture Documentation: Present a sample of your information architecture work, such as sitemaps, wireframes, or content models, that illustrates your approach to structuring digital content logically.

• Content Migration/Structuring Samples: Provide evidence of experience in migrating, structuring, or formatting content for clarity, SEO, and user engagement, ideally with before-and-after examples or descriptions of the process.

Process Documentation:

• Workflow Design: Demonstrate your ability to document website structure and content workflows, including navigation mapping and content hierarchy definition.

• Module Customization & Development: Showcase your process for collaborating with developers to tailor existing modules or identify requirements for new custom blocks, highlighting communication and problem-solving.

• Performance & Accessibility Audits: Outline your approach to ensuring responsive design, accessibility (WCAG), and front-end performance optimization, including any documentation or testing methods you employ.

📝 Enhancement Note: For this role, a portfolio is crucial. It should not only display finished websites but also highlight the process behind them, particularly focusing on the strategic planning (IA, content modeling) and technical execution (Gutenberg, CSS) aspects. Demonstrating an understanding of structured content and how to optimize it for both users and search engines will be key.

💵 Compensation & Benefits

Salary Range: $65,000 - $80,000 per year

Benefits:

• Comprehensive Medical Coverage: Access to medical benefits to support employee health and well-being.

• Generous Paid Vacation: Paid time off to ensure work-life balance and opportunities for rest and rejuvenation.

• 401k Retirement Plan: A retirement savings plan with company contributions to help employees plan for their future.

• Stock Options: Potential for equity in the company through stock options, aligning employee success with company growth.

Working Hours: This is a Full-Time position. While specific daily hours are not detailed, the role requires an in-office presence on a hybrid schedule, implying standard business hours with flexibility for collaboration across U.S. time zones. The company culture is described as casual and non-corporate, suggesting a relaxed yet productive work environment.

📝 Enhancement Note: The salary range provided ($65k-$80k annually) appears to be in line with mid-level WordPress and front-end roles in the Washington D.C. metropolitan area, considering the required experience and skill set. The benefits package is competitive for a full-time position in the tech and political consulting industry. The mention of hybrid work and collaboration across US time zones indicates a need for strong time management and communication skills.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology & Political Consulting. Aristotle provides technology and data solutions specifically for political campaigns, serving clients across the political spectrum from local races to the White House. This unique industry context requires adaptability and a deep understanding of campaign cycles and stakeholder needs.

Company Size: Based on LinkedIn data, Aristotle is a medium-sized company, likely between 51-200 employees, suggesting a dynamic environment where individual contributions are highly visible and impactful.

Founded: Founded in 1983, Aristotle has a long-standing history and established reputation in its niche market, indicating stability and deep industry expertise.

Team Structure:

• Operations Team: While not explicitly detailed, the role implies integration within a web development or digital strategy team, likely collaborating with content strategists, UX/UI designers, and back-end developers.

• Reporting Structure: The role likely reports to a Digital Lead, Web Development Manager, or a similar position overseeing website projects and digital infrastructure.

• Cross-functional Collaboration: The position emphasizes collaboration with content owners, designers, and developers, indicating a highly cross-functional team environment where communication and shared understanding are paramount.

Methodology:

• Data-Driven Approach: Aristotle leverages extensive data files (Voter File, Donor File, Consumer File) for campaign targeting, implying a data-centric approach to all its services.

• Agile Development: The focus on modular websites and iterative collaboration suggests an agile or agile-like development methodology for website projects.

• User-Centric Design: The emphasis on user-friendly pages, clear navigation, and accessible design points to a user-centric approach in website development.

Company Website: www.aristotle.com

📝 Enhancement Note: Aristotle's unique position at the intersection of technology and politics means candidates should be prepared for a fast-paced environment with specific industry demands. The company's long history suggests a stable yet evolving organization. The team structure likely promotes collaboration, which is crucial for a hybrid role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist focusing on the practical implementation and structural design of content within a WordPress environment. It requires a blend of technical proficiency, design sensibility, and content strategy understanding.

Reporting Structure: The WordPress Content Designer will likely report to a manager overseeing digital properties or web development. This individual will work closely with other specialists in design, development, and content strategy.

Operations Impact: The role directly impacts the organization's digital presence and the effectiveness of its modular website framework. By translating IA blueprints into functional Gutenberg builds and optimizing content for clarity and SEO, this role contributes to Aristotle's ability to deliver high-quality, user-friendly websites for its clients, thereby enhancing its service offerings and client satisfaction.

Growth Opportunities:

• Technical Specialization: Opportunity to deepen expertise in WordPress development, Gutenberg block development, and advanced CSS techniques, potentially leading to a Senior WordPress Developer or Technical Lead role.

• Information Architecture & UX: Potential to grow into a more strategic Information Architect or UX Designer role, focusing on user research, site strategy, and overall digital experience design.

• Content Strategy & Operations: Develop skills in content modeling, SEO strategy, and content migration, potentially moving towards a Content Strategist or Content Operations Manager position.

• Leadership Potential: With proven success and expanded responsibilities, there may be opportunities to lead small project teams or mentor junior team members in WordPress and content design practices.

📝 Enhancement Note: This role offers a solid foundation in web content management and front-end implementation within a specialized CMS. Growth opportunities are tied to deepening technical skills, expanding into strategic design and content roles, or moving into project leadership within the digital team.

🌐 Work Environment

Office Type: This role requires a hybrid in-office presence, indicating a blend of remote work flexibility and in-person collaboration. This suggests a modern office setup designed to accommodate team meetings, brainstorming sessions, and focused individual work.

Office Location(s): Washington, District of Columbia, United States. This central location in the nation's capital offers access to a vibrant professional community and potential for networking.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration suggest a workspace that fosters team interaction, potentially with open-plan areas for group work and quieter zones for focused tasks.

• Tools & Technology: Employees will have access to the necessary tools and technology for web design and development, including WordPress, relevant design software, and collaboration platforms.

• Team Interaction: Opportunities for direct interaction with colleagues in design, development, and content roles will be available during in-office days, facilitating knowledge sharing and problem-solving.

Work Schedule: The position is Full-Time. While specific daily hours are not defined, a hybrid schedule implies a structured workday with flexibility. The company's casual dress code and non-corporate atmosphere suggest a comfortable and productive work environment conducive to focused design and development tasks.

📝 Enhancement Note: The hybrid nature of this role is a key aspect of the work environment. Candidates should be comfortable with a mix of remote and in-office work, requiring strong self-management skills for remote days and effective collaboration for in-office days. The Washington D.C. location provides a professional hub for the company.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and experience, with a focus on WordPress, Gutenberg, and CSS skills.

• Technical Interview: An interview likely involving technical questions about WordPress development, Gutenberg block usage, CSS customization, and information architecture principles. You may be asked to walk through specific examples from your portfolio.

• Portfolio Review & Case Study: A dedicated session to present and discuss your portfolio, focusing on specific projects that demonstrate your ability to translate IA into Gutenberg builds, your CSS customization skills, and your approach to content structuring. Be prepared to discuss your design choices and problem-solving methods.

• Cross-functional Collaboration Discussion: Questions assessing your ability to collaborate effectively with designers, developers, and content owners, likely through behavioral questions about past projects.

• Final Interview: A discussion with a hiring manager or senior team member to assess cultural fit, overall suitability for the role, and alignment with Aristotle's mission.

Portfolio Review Tips:

• Curate Relevant Projects: Select 2-3 projects that best showcase your WordPress, Gutenberg, CSS, and IA skills. Prioritize projects where you had significant ownership of content layout and structure.

• Highlight Process: For each project, clearly articulate your role, the challenges faced, your design and technical solutions, and the outcomes. Focus on the how and why behind your work.

• Demonstrate Gutenberg Mastery: Show specific examples of how you've used Gutenberg creatively and efficiently, including custom block configurations or complex page layouts.

• Showcase CSS Customization: Include screenshots or live links demonstrating your CSS skills in styling Gutenberg blocks, ensuring responsiveness and visual appeal. Explain your approach to CSS architecture.

• Explain IA Impact: Discuss how your IA decisions influenced the final website structure and user experience. If possible, include sitemaps or content models.

• Quantify Results: Where possible, provide metrics or qualitative feedback on how your work improved user engagement, site performance, or SEO.

Challenge Preparation:

• Gutenberg Scenarios: Be ready to discuss common Gutenberg challenges and how you'd solve them, or even perform a live demonstration of building a specific layout.

• CSS Debugging: Prepare for questions about troubleshooting CSS issues, ensuring cross-browser compatibility, and optimizing CSS for performance.

• IA Translation: Practice explaining how you would translate a given IA blueprint into a functional Gutenberg page structure.

📝 Enhancement Note: The interview process will heavily scrutinize your practical WordPress and Gutenberg skills, as well as your understanding of information architecture. A well-prepared portfolio that clearly demonstrates your ability to translate strategic design into functional web builds is essential. Focus on showcasing your problem-solving approach and collaborative capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• WordPress: The core Content Management System (CMS) for website development.

• Gutenberg Editor: The native block editor within WordPress, which will be central to page assembly and content module utilization.

• Custom WordPress Framework: Aristotle's proprietary framework for building modular websites, requiring adaptability and learning speed.

Analytics & Reporting:

• Google Analytics (or similar): Expected for monitoring website performance, user behavior, and SEO effectiveness.

CRM & Automation:

• Campaign Manager™: While not a direct tool for this role, understanding Aristotle's flagship product provides context for the types of websites and data integration the company supports. Knowledge of CRM principles may be beneficial for understanding client needs.

• CSS Preprocessors (e.g., Sass/Less): Potentially used for more complex CSS development and organization, though not explicitly listed.

📝 Enhancement Note: Proficiency with WordPress and the Gutenberg editor is paramount. Familiarity with CSS is critical for styling. The mention of a "flexible WordPress framework" and "custom content modules" implies that candidates will need to adapt to Aristotle's specific development environment. Experience with analytics tools is a plus, indicating a data-informed approach to web design.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A strong focus on creating polished, user-friendly pages and intuitive navigation, ensuring a positive experience for website visitors.

• Efficiency & Modularity: Emphasis on building reusable content modules and leveraging Gutenberg to create efficient, scalable website structures.

• Collaboration: A culture of working closely with content owners, designers, and developers to achieve project goals, fostering open communication and shared problem-solving.

• Attention to Detail: Meticulous approach to CSS styling, content formatting, and documentation to ensure high-quality, error-free deliverables.

• Continuous Learning: Commitment to staying current with web technologies, accessibility standards (WCAG), and front-end performance optimizations.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with various departments, working together to translate strategic requirements into functional web designs.

• Iterative Feedback: A likely process of sharing work-in-progress, receiving feedback from stakeholders, and iterating on designs and implementations.

• Knowledge Sharing: Encouragement of sharing best practices, documentation, and insights related to WordPress development, content structuring, and design principles.

📝 Enhancement Note: The culture appears to value practical execution, collaborative problem-solving, and a commitment to quality and user experience. Candidates who thrive in a team-oriented environment with a focus on tangible digital product development will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Adapting to Custom Frameworks: Quickly learning and effectively utilizing Aristotle's proprietary WordPress framework and custom content modules will be a primary challenge.

• Balancing Design & Technical Constraints: Effectively translating design visions into functional Gutenberg builds while adhering to technical limitations and best practices.

• Cross-Time Zone Collaboration: Navigating communication and collaboration effectively with team members across different U.S. time zones in a hybrid environment.

• Keeping Pace with Web Standards: Continuously updating knowledge on Gutenberg enhancements, accessibility standards (WCAG), and front-end performance optimization to maintain cutting-edge website quality.

Learning & Development Opportunities:

• Deepen WordPress/Gutenberg Expertise: Gain advanced skills in custom block development and framework utilization.

• Specialize in IA/UX: Develop a stronger focus on information architecture, user experience research, and content strategy.

• Master Accessibility & Performance: Become an expert in WCAG compliance and front-end performance optimization techniques.

• Contribute to Proprietary Tools: Potentially influence the development or enhancement of Aristotle's internal WordPress framework and custom modules.

📝 Enhancement Note: The role presents opportunities to master a specialized CMS environment and contribute to a unique tech stack. Challenges are primarily related to adapting to new systems and maintaining high standards in a dynamic field.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex website structure you designed using information architecture principles. How did you translate that into a functional WordPress site, particularly using Gutenberg?" (Focus: IA, Gutenberg, Process)

• "Walk me through a time you had to customize CSS for Gutenberg blocks to achieve a specific design. What were the challenges, and how did you overcome them?" (Focus: CSS, Problem-Solving, Technical Execution)

Company & Culture Questions:

• "Aristotle operates in the political campaign technology space. How do you see your role as a WordPress Content Designer contributing to the success of political campaigns?" (Focus: Company Context, Impact)

• "Describe your experience working in a hybrid or remote team environment. How do you ensure effective collaboration and communication across different locations and time zones?" (Focus: Collaboration, Remote Work)

Portfolio Presentation Strategy:

• STAR Method for Case Studies: For each project presented, structure your explanation using the Situation, Task, Action, Result (STAR) method to clearly articulate your contributions and impact.

• Visual Demonstrations: Use screen sharing to walk through live websites or interactive prototypes. Highlight specific Gutenberg block implementations, CSS customizations, and navigational structures.

• Focus on Process, Not Just Output: Explain your design thinking, IA decisions, and the technical steps you took. Detail how you collaborated with others and adapted to feedback.

• Quantify Impact: Where possible, share metrics (e.g., improved load times, engagement rates, SEO ranking changes) or qualitative feedback that demonstrates the success of your work.

📝 Enhancement Note: Be prepared to demonstrate practical skills with WordPress and Gutenberg, articulate your design and IA process, and discuss your experience in a collaborative, hybrid environment. Your portfolio should be the centerpiece of your discussion, showcasing tangible examples of your capabilities.

📌 Application Steps

To apply for this WordPress Content Designer position:

• Submit your application through the Workable portal linked in the job posting.

• Tailor Your Resume: Highlight specific experience with WordPress, Gutenberg, CSS, and Information Architecture. Use keywords from the job description and quantify achievements where possible (e.g., "Developed 15+ custom content modules," "Improved site responsiveness with targeted CSS").

• Curate Your Portfolio: Ensure your portfolio prominently features projects demonstrating your Gutenberg build capabilities, CSS customization, and IA planning. Include clear descriptions of your role and process for each project.

• Prepare for Technical Questions: Review WordPress core concepts, Gutenberg block usage, CSS specificity, responsive design principles, and basic IA. Be ready to discuss your experience with these topics.

• Research Aristotle: Understand the company's mission, its flagship product (Campaign Manager™), and its position in the political technology sector. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.