Webflow Developer

📍 Job Overview

Job Title: Webflow Developer

Company: Full Funnel Growth

Location: United States

Job Type: Contractor

Category: Technology / Web Development / Marketing Operations

Date Posted: September 01, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Develop and own production-level Webflow websites from approved Figma designs, ensuring pixel-perfect implementation and reusable component architecture.

• Architect and manage complex Webflow CMS structures, including dynamic pages and nested content, to enable client self-maintenance and market-specific content delivery.

• Implement and manage Webflow localization features for multi-market sites, understanding locale-specific content rules and permanent architecture decisions.

• Create and deploy landing pages against strict launch dates, managing content, SEO fields, redirects, and thorough QA processes.

• Integrate interactive elements using Webflow Interactions, Animations, and advanced logic layers with tools like Wized, Xano, or custom code.

• Ensure high technical SEO standards and site health, focusing on Core Web Vitals, schema markup, sitemaps, and redirect management.

• Implement tracking codes (GA4, GTM, Meta Pixel) and consent management layers, ensuring compliance and data integrity.

• Conduct comprehensive QA across browsers and devices, maintaining a clear bug list and communicating findings effectively.

• Adhere to strict publishing discipline, understanding branch, share-link, and production deployment workflows.

📝 Enhancement Note: This role is positioned as a highly autonomous Webflow Developer within a performance marketing agency. The emphasis on "owning" builds, managing CMS architecture, localization, and integrating with logic layers (Wized, Xano, Cloudflare Workers) indicates a need for advanced Webflow expertise beyond basic template customization. The requirement for AI tool fluency (Claude Code, Cursor) for scripting and automation is a significant differentiator.

📈 Primary Responsibilities

• Execute pixel-accurate Webflow builds from Figma designs, focusing on clean class systems and reusable components to maintain code quality and scalability.

• Design and implement robust CMS architectures that allow non-technical client teams to manage content effectively across multiple markets and product lines.

• Configure and manage Webflow Localize, ensuring correct primary and secondary locale setups, localized URLs, and understanding content inheritance rules for seamless multi-market experiences.

• Develop, duplicate, and deploy product landing pages aligned with specific retailer listing dates, ensuring all SEO elements, redirects, and content are accurately configured.

• Build interactive features using Webflow's native tools and integrate with external platforms like Wized and Xano for advanced functionality, or utilize custom code and Cloudflare Workers for specific routing or logic requirements.

• Proactively manage technical SEO aspects, including meta tags, canonical URLs, schema markup, sitemaps, and implement 301 redirects for URL changes to maintain site health and search engine visibility.

• Integrate and configure analytics and marketing pixels (GA4, GTM, Meta Pixel, CAPI) and ensure they function correctly behind a strict cookie consent layer, diagnosing and resolving consent-related tracking issues.

• Perform thorough quality assurance testing across various browsers and devices, meticulously documenting bugs and issues for resolution.

• Manage the publishing process with discipline, ensuring work is properly staged and reviewed before deployment to production environments.

• Leverage AI coding assistants (Claude Code, Cursor) and scripting to automate repetitive tasks such as bulk CMS imports, redirect map generation, and data transformations.

📝 Enhancement Note: The responsibilities highlight a hands-on development role with a strong emphasis on practical application of advanced Webflow features, CMS modeling, and integration with other technologies. The expectation to automate tasks using AI tools and to maintain detailed documentation and written communication is crucial for this remote, asynchronous environment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrated experience in web development and design implementation are paramount.

Experience: 3+ years of professional experience building production Webflow sites, with a significant focus on client-maintainable CMS structures and complex project requirements.

Required Skills:

• Webflow Expertise: 3+ years of hands-on experience building production-ready Webflow websites.

• CMS Architecture: Deep understanding and practical application of multi-collection CMS setups, references, nested content, and large-scale CSV imports.

• Front-End Development: Strong proficiency in core HTML, CSS, and JavaScript, with the ability to implement custom code and manipulate the DOM within Webflow.

• Responsive Design: Proven ability to implement designs from Figma accurately across all device breakpoints (desktop, tablet, mobile).

• Technical SEO: Solid understanding of Webflow's technical SEO capabilities, including redirects, canonicals, schema markup, sitemaps, and page speed optimization.

• Analytics & Tracking: Experience implementing and configuring Google Tag Manager (GTM), Google Analytics 4 (GA4), marketing pixels (Meta Pixel, CAPI), and ESP integrations (e.g., Klaviyo).

• Version Control & Collaboration: Familiarity with Webflow's staging/branching workflows and experience working in a remote, asynchronous environment with strong written communication.

• Problem-Solving: Ability to diagnose and resolve issues related to tracking, consent management, and complex build functionalities.

Preferred Skills:

• Webflow Localization: Experience with Webflow Localize for multi-market websites.

• No-Code Logic & Backend: Familiarity with Wized, Xano, or similar platforms for building logic layers.

• Serverless Functions: Experience with Cloudflare Workers or similar technologies for custom routing and logic.

• E-commerce Platforms: Exposure to Shopify or WordPress, including migration experience.

• Industry Experience: Background working with CPG, food and beverage, or multi-market retail brands.

• Accessibility: Knowledge of WCAG AA accessibility standards and remediation techniques.

• Agency Experience: Previous experience in a digital agency environment managing multiple concurrent clients and utilizing time-tracking software.

📝 Enhancement Note: The emphasis on "deep CMS work" and "strong HTML, CSS, and JavaScript outside Webflow's UI" suggests the role requires more than just visual design implementation. Candidates should be prepared to showcase their ability to architect data structures and write custom code when necessary. The "remote track record and disciplined written communication" is highlighted as critical for asynchronous collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing live Webflow websites you have personally built, with clear attribution for your specific contributions to each project.

• Demonstrations of complex CMS architecture, including dynamic lists, user-generated content, or multi-collection relationships.

• Examples of responsive design implementation that successfully adapt to various screen sizes and user interactions.

• Case studies detailing your approach to technical SEO implementation, including schema markup, redirects, and performance optimization.

• Projects that highlight your experience with integrating third-party tools like analytics, marketing automation, or CRM platforms. Process Documentation:

• Evidence of creating and maintaining clear documentation for Webflow builds, including CMS structure explanations and component usage guidelines.

• Examples of workflow design for content population and site maintenance by non-technical users.

• Documentation of processes for QA, bug tracking, and deployment procedures.

• Case studies illustrating how you have used AI tools or scripting to automate repetitive development tasks or data management processes.

📝 Enhancement Note: The portfolio is expected to demonstrate not just the final output but also the candidate's thought process in architecting CMS structures, handling complex requirements, and integrating various technologies. The ability to articulate your role in a project and showcase process-oriented skills is key.

💵 Compensation & Benefits

Salary Range: $60 - $90 per hour, commensurate with experience.

Benefits:

• Flexible Work Schedule: Contractor role with an agreed-upon monthly hours cap, allowing for significant autonomy.

• Fully Remote: Opportunity to work from anywhere within the United States.

• Performance-Based Projects: Opportunity to work on diverse and challenging projects for various client types.

• AI Tool Integration: Access to and encouragement to use cutting-edge AI tools for development enhancement.

• Collaborative Environment: Work alongside a cross-functional team of developers, designers, and strategists.

Working Hours: This is a contractor position with an agreed monthly hours cap. While the exact hours are flexible, the expectation is for dedicated work on client projects, akin to a full-time role during core project phases. Time tracking is a requirement.

📝 Enhancement Note: The compensation is structured hourly for a contractor role. The "monthly hours cap" suggests a need for efficient time management and clear communication regarding workload. The benefits focus on flexibility and remote work, aligning with the nature of the contract.

🎯 Team & Company Context

🏢 Company Culture

Industry: Performance Marketing Agency, specializing in Growth Programs for DTC, CPG, Medical Aesthetics, Regulated Retail, and B2B service businesses.

Company Size: While not explicitly stated, the need for a second developer suggests a growing team that is actively scaling its capabilities. The "AI-native required" and focus on advanced development tools indicate a forward-thinking and tech-centric culture.

Founded: Full Funnel Growth operates with a modern, remote-first approach, likely founded with a focus on digital performance and integrated growth strategies.

Team Structure:

• The Webflow Developer will be part of the "growth team," indicating that design and development are integrated directly into the client growth strategy, not siloed.

• You will work alongside other developers, a dedicated design team, paid media strategists, and a lifecycle team, fostering cross-functional collaboration.

• The role reports into a technical lead or Head of Development within the growth team. Methodology:

• AI-Driven Development: Heavy integration of AI coding assistants (Claude Code, Cursor) for custom code, data scripting, and API interactions.

• Process Automation: Emphasis on scripting repetitive tasks to improve efficiency and scale.

• Data-Centric Documentation: Rigorous documentation practices, with claims labeled as extracted, inferred, or assumed, and exact data reporting.

• Asynchronous Communication: Primary work communication occurs via Slack and ClickUp, requiring strong written skills and disciplined time logging.

Company Website: https://ffg.digital/

📝 Enhancement Note: The company culture is characterized by its AI-native approach, emphasis on efficiency through automation, and a highly documented, asynchronous communication style. This is not a traditional agency where developers are solely ticket-takers; they are expected to have ownership and contribute to strategic build decisions.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Developer (2-5 years experience), with expectations for significant autonomy and ownership. This role offers a chance to deepen expertise in advanced Webflow features, CMS architecture, and modern AI-assisted development workflows.

Reporting Structure: The Webflow Developer will collaborate with and report to leads within the integrated growth team, likely including a Senior Developer or Head of Development.

Operations Impact: As a Webflow Developer, your work directly impacts client success by building high-performing, visually engaging, and technically sound websites that drive growth. Your contributions to CMS architecture, localization, and technical SEO directly influence client revenue and operational efficiency.

Growth Opportunities:

• Specialization: Deepen expertise in advanced Webflow features, CMS modeling, and multi-market localization strategies.

• AI & Automation: Become highly proficient in using AI coding assistants and scripting for development automation, a highly sought-after skill.

• Cross-Functional Exposure: Gain experience working closely with paid media, lifecycle marketing, and design teams, understanding the broader growth marketing landscape.

• Client Project Ownership: Take ownership of significant build projects, leading to increased responsibility and potential for more complex client engagements.

• Agency Best Practices: Develop a strong understanding of agency workflows, client management, and time tracking discipline.

📝 Enhancement Note: This role offers a unique growth path for a Webflow developer interested in cutting-edge AI tools and integrated growth marketing. The emphasis is on practical skill development and direct contribution to client success, rather than traditional hierarchical advancement.

🌐 Work Environment

Office Type: Fully remote, operating asynchronously. This requires a high degree of self-discipline and proactive communication.

Office Location(s): United States. This designation allows for remote work within the US.

Workspace Context:

• Remote Autonomy: Work from any location within the United States, offering maximum flexibility.

• Digital Collaboration Tools: Heavily reliant on Slack for communication and ClickUp for project management and documentation.

• AI-Powered Development Tools: Access to and expectation to utilize AI coding assistants like Claude Code and Cursor, and potentially other development tools.

• Integrated Team: Regular collaboration with designers, strategists, and other developers in a virtual setting.

Work Schedule: Contractor role with a monthly hours cap. While the specific hours are flexible, the work is project-driven, requiring timely completion of tasks and responsiveness within asynchronous communication channels. Time tracking is mandatory.

📝 Enhancement Note: The work environment is entirely remote and asynchronous, demanding strong self-management, excellent written communication skills, and comfort with digital collaboration tools. The use of AI tools is central to the workflow.

📄 Application & Portfolio Review Process

Interview Process:

• Qualifying Screen: An initial conversation with the COO to assess general fit, remote work experience, and alignment with company values.

• Technical Working Session: A 60-minute session with the CSO (Chief Strategy Officer or similar technical lead). This session will involve a real design file and a specific requirement, where you will be asked to articulate your approach to CMS modeling, multi-market handling, and launch staging. The focus will be on your judgment, build decisions, and strategic thinking, not just speed.

• Portfolio Review: Your submitted portfolio will be a critical component, reviewed for demonstrated expertise in Webflow, CMS architecture, responsive design, and technical SEO.

Portfolio Review Tips:

• Attribution is Key: Clearly delineate your specific contributions to each project in your portfolio.

• Showcase Complexity: Highlight projects with robust CMS structures, intricate dynamic content, or multi-market implementations.

• Demonstrate Process: Include case studies that explain your decision-making process for CMS modeling, localization strategies, and launch plans.

• Technical Detail: Be prepared to discuss the technical aspects of your builds, including HTML, CSS, JavaScript, and any custom code used.

• AI Integration Examples: If possible, showcase projects where you leveraged AI tools or scripting for efficiency or complex problem-solving.

Challenge Preparation:

• CMS Modeling: Practice designing CMS schemas for various scenarios, considering client maintainability and future scalability.

• Localization Strategy: Prepare to explain how you would architect a multi-market site within Webflow, addressing content inheritance and specific locale requirements.

• Launch Staging: Be ready to describe your process for staging and deploying complex Webflow sites, including QA steps and risk mitigation.

• Technical SEO Integration: Prepare to discuss how you integrate technical SEO best practices (schema, redirects, page speed) into your Webflow builds.

📝 Enhancement Note: The technical interview focuses on problem-solving and strategic decision-making using real-world scenarios, rather than rote coding tests. Candidates should be prepared to articulate their thought process and justify their build decisions. The portfolio review will be detailed, looking for evidence of advanced Webflow capabilities and process.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website development. Expertise in its CMS, interactions, animations, and custom code embeds is essential.

• Figma: Used for receiving approved designs and implementing them accurately.

• AI Coding Assistants: Claude Code and Cursor are explicitly mentioned for writing custom code, scripting data migrations, transforming CSVs, and API interactions.

• ClickUp: The primary project management and documentation platform.

• Slack: The main communication tool for asynchronous team collaboration.

Analytics & Reporting:

• Google Analytics 4 (GA4): For website performance tracking.

• Google Tag Manager (GTM): For managing tracking tags and scripts.

• Meta Pixel & CAPI: For Meta (Facebook/Instagram) advertising tracking and conversion measurement.

CRM & Automation:

• Klaviyo: Mentioned for form integrations, indicating a need for experience with email marketing platforms.

• Wized / Xano: Preferred tools for adding logic layers and backend functionality to Webflow sites.

• Cloudflare Workers: A preferred tool for advanced routing or logic requirements that Webflow cannot handle natively.

📝 Enhancement Note: Proficiency in Webflow is mandatory, but the role also heavily emphasizes the integration and use of AI coding assistants and specific logic/backend tools like Wized, Xano, and Cloudflare Workers. Familiarity with common marketing and analytics stacks is also crucial.

👥 Team Culture & Values

Operations Values:

• AI-Native: A core value is the proactive and fluent use of AI tools to enhance development efficiency and capability.

• Discipline & Rigor: Strong emphasis on detailed documentation, exact data reporting, and methodical approaches to QA and deployment.

• Ownership & Autonomy: Employees are expected to take ownership of their work and operate with a high degree of independence.

• Efficiency & Automation: A drive to script repetitive tasks and optimize workflows for maximum output.

• Written Communication: Prioritization of clear, concise, and well-structured written communication for asynchronous collaboration.

Collaboration Style:

• Asynchronous & Documented: Collaboration primarily happens through written communication on Slack and ClickUp, with detailed documentation being paramount.

• Integrated Teamwork: Developers work closely with designers and strategists, contributing to growth programs from a technical implementation standpoint.

• Problem-Solving Focus: The team collaborates to solve complex technical challenges, particularly in integrating Webflow with other tools and logic layers.

• Feedback Culture: While not explicitly stated, the emphasis on clear communication and documentation implies an environment where constructive feedback is shared to improve processes and outcomes.

📝 Enhancement Note: The company culture is highly distinct, prioritizing AI integration, rigorous documentation, and autonomous work within a remote, asynchronous setting. Candidates must be comfortable with this specific style of operation and communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Mastering AI-Assisted Development: Effectively integrating AI tools like Claude Code and Cursor into daily workflows to script complex tasks and custom code efficiently.

• Architecting for Multi-Market Complexity: Designing and implementing Webflow CMS and localization strategies that cater to distinct market needs while maintaining a single CMS.

• Integrating Logic Layers: Successfully building and debugging advanced functionality using tools like Wized, Xano, or custom Cloudflare Workers that go beyond Webflow's native capabilities.

• Balancing Speed and Quality: Delivering pixel-accurate builds against tight deadlines while ensuring technical SEO, site health, and robust tracking implementation.

• Remote Asynchronous Communication: Thriving in an environment that relies heavily on written communication and self-management, requiring proactive updates and clarity.

Learning & Development Opportunities:

• Advanced Webflow Mastery: Deepen expertise in Webflow's CMS, interactions, custom code, and localization features.

• AI Tool Proficiency: Become highly skilled in leveraging AI for coding, data scripting, and automation, a rapidly growing field.

• Growth Marketing Integration: Gain practical experience working within a performance marketing agency, understanding how web development contributes to client growth strategies.

• No-Code/Low-Code Ecosystem: Develop familiarity with platforms like Wized and Xano, understanding their role in extending web capabilities.

• Technical SEO & Analytics Best Practices: Enhance skills in implementing and troubleshooting technical SEO, GA4, GTM, and marketing pixels.

📝 Enhancement Note: The challenges are tied to the cutting-edge nature of the role, particularly the AI integration and complex build requirements. The growth opportunities are focused on acquiring highly relevant and in-demand skills in modern web development and digital marketing operations.

💡 Interview Preparation

Strategy Questions:

• CMS Architecture: "Given this Figma design for a multi-market e-commerce site with localized product pages and a store locator, how would you structure the Webflow CMS collections and dynamic pages to support this?" (Focus on references, nested content, and market-specific fields.)

• Localization Implementation: "Describe your process for setting up Webflow Localize for a new market. What are the key considerations for localized URLs, assets, and content inheritance?"

• AI-Assisted Scripting: "If you needed to import 500 products with specific meta descriptions and custom attributes into a Webflow CMS, what scripting approach, potentially using AI tools, would you take?"

• Technical SEO Integration: "How would you ensure optimal Core Web Vitals for a Webflow site featuring complex animations and external script integrations? What specific Webflow settings and techniques would you employ?"

• Logic Layer Integration: "We need to implement a custom quiz that captures user data and triggers personalized email sequences. How would you approach this using Webflow, Wized/Xano, or custom code?"

Company & Culture Questions:

• "Describe your experience working remotely and asynchronously. How do you ensure clear communication and manage your workload effectively?"

• "How do you approach documenting your work and processes, especially in a written-heavy environment?"

• "What are your thoughts on using AI tools like Claude Code or Cursor in web development, and how have you or would you integrate them into your workflow?"

• "How do you handle receiving an approved design file and translating it into a pixel-perfect, functional Webflow site, especially when encountering unexpected constraints?" Portfolio Presentation Strategy:

• Project Walkthroughs: Be prepared to walk through 2-3 key projects from your portfolio, explaining your role, the challenges, your solutions, and the outcomes.

• CMS & Localization Examples: Specifically highlight projects that demonstrate your expertise in Webflow CMS architecture and multi-market localization.

• Technical Detail: Be ready to dive into the technical implementation details of your builds, including HTML, CSS, JavaScript, and any custom code or integrations.

• Process & Problem-Solving: Articulate your problem-solving process for any complex issues encountered during development, showcasing how you arrived at a solution.

• AI Usage (if applicable): If you have examples of using AI or scripting for efficiency, be prepared to discuss them.

📝 Enhancement Note: The interview process is designed to assess practical problem-solving skills, technical judgment, and alignment with the company's AI-driven, documentation-heavy culture. Candidates should prepare to articulate their thought process and demonstrate their ability to handle complex Webflow builds and integrations.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Ashby.

• Customize Your Resume: Tailor your resume to highlight your 3+ years of production Webflow experience, deep CMS expertise, strong HTML/CSS/JavaScript skills, and any experience with AI coding tools, Wized, Xano, or Cloudflare Workers. Quantify achievements where possible.

• Prepare Your Portfolio: Ensure your portfolio is up-to-date, clearly showcases your Webflow builds, and provides detailed explanations of your contributions, especially regarding CMS architecture, localization, and technical SEO. Be ready to articulate your process.

• Practice Technical Scenarios: Rehearse your approach to common Webflow development challenges, including CMS modeling, localization strategies, and integrating custom logic, as you will be tested on these during the technical working session.

• Research Full Funnel Growth: Understand their client base (DTC, CPG, etc.) and their AI-native approach to performance marketing. Be ready to discuss how your skills align with their methodology.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.