Web Designer

📍 Job Overview

Job Title: Web Designer

Company: MSC Cruises

Location: Milan, Lombardy, Italy

Job Type: FULL_TIME

Category: UX/UI Design & Digital Product Development

Date Posted: 2026-06-05

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design and develop user-centered digital experiences across multiple platforms, including B2C websites, B2B portals, and mobile applications.

• Translate business objectives and complex requirements into intuitive, visually compelling, and high-performing user interfaces and user journeys.

• Optimize existing digital assets for improved conversion rates, clarity, hierarchy, and overall user engagement, aligning with brand identity and business goals.

• Ensure all digital products adhere to responsive, mobile-first, accessibility, and performance best practices, leveraging design systems and brand standards for consistency.

• Collaborate closely with cross-functional teams, including product managers, developers, and marketing specialists, to deliver cohesive and impactful digital solutions.

📝 Enhancement Note: This role is positioned within the broader GTM (Go-To-Market) and Digital Product Development functions, focusing on the user experience and interface design of digital touchpoints that directly impact customer acquisition, engagement, and retention. The emphasis on B2C, B2B, and App platforms highlights a comprehensive digital strategy.

📈 Primary Responsibilities

• Conceptualize and design end-to-end user experiences for web and mobile platforms, producing wireframes, interactive prototypes, and high-fidelity UI mockups with detailed interaction specifications.

• Define and map out user journeys, task flows, and information architecture to simplify complex user needs into elegant and intuitive digital solutions.

• Proactively refine existing web pages and app interfaces to enhance conversion effectiveness, improve visual hierarchy, and elevate overall user clarity and structure.

• Champion design consistency across all digital products and actively contribute to the ongoing development and refinement of the company's design system and brand guidelines.

• Guarantee that all designed interfaces are fully responsive, optimized for mobile devices, compliant with accessibility standards (e.g., WCAG), and engineered for optimal performance and loading speeds.

• Validate design concepts and improvements through rigorous prototyping, usability testing sessions, A/B testing methodologies, analysis of user data and analytics insights, and direct user feedback.

• Foster strong collaborative relationships with product managers, software developers, marketing teams, and senior design leadership to ensure alignment on project requirements, product vision, and overarching business objectives.

• Continuously research and stay abreast of emerging UX/UI trends, industry best practices, and new web technologies, proactively identifying opportunities to drive innovation and enhance the digital user experience.

📝 Enhancement Note: The responsibilities emphasize a full-cycle UX/UI design process, from ideation and wireframing to testing and iteration, with a strong focus on driving measurable business impact through conversion optimization and user engagement. The inclusion of B2B and App design suggests a need for versatility in handling different user segments and interaction models.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Human-Computer Interaction (HCI), Digital Media, or a related field is often preferred for roles requiring a deep understanding of design principles and user psychology. Equivalent practical experience with a strong portfolio will also be considered.

Experience: Minimum of 2-5 years of proven professional experience in UX Design, Web Design, UI Design, or a similar digital design role, with a demonstrated history of successfully launching digital products.

Required Skills:

• Proven experience in end-to-end UX/UI design, including wireframing, prototyping, and high-fidelity UI design.

• Exceptional proficiency with industry-standard design and prototyping tools, with a specific emphasis on Figma.

• Comprehensive understanding of responsive design principles and mobile-first design methodologies.

• Solid grasp of core web design principles, including a foundational understanding of HTML and CSS to inform design feasibility and collaboration with development teams.

• Strong analytical and problem-solving abilities, with a keen eye for detail and a commitment to delivering high-quality, pixel-perfect designs.

• Excellent verbal and written communication skills, with the ability to articulate design decisions clearly and persuasively to diverse stakeholders.

• Full professional proficiency in English. Preferred Skills:

• Experience designing for mobile applications (iOS and Android) and Business-to-Business (B2B) platforms.

• Familiarity with persuasive design techniques and their application in digital interfaces.

• Experience within the travel, luxury, hospitality, or lifestyle industries, understanding the nuances of these markets.

• Knowledge of design system implementation and maintenance.

• Familiarity with web analytics tools (e.g., Google Analytics) and A/B testing platforms.

• Basic understanding of user research methodologies beyond usability testing.

• Italian language proficiency is a plus.

📝 Enhancement Note: The emphasis on Figma, responsive design, and HTML/CSS indicates a need for a designer who can work effectively within a modern web development workflow and collaborate closely with engineers. The "plus" skills point towards areas where candidates can differentiate themselves, particularly in specialized industries or advanced UX practices.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing high-craft UI design and robust UX thinking, demonstrating a clear understanding of user-centered design principles.

• Case studies that detail the design process from problem identification through to solution implementation, highlighting the candidate's role, challenges faced, and design decisions made.

• Prototypes (interactive or clickable) that effectively communicate user flows and interaction design for key projects.

• Examples of responsive and mobile-first designs, illustrating adaptability across different screen sizes and devices.

• Visuals of refined UI elements, design systems, or style guides that demonstrate attention to detail and brand consistency. Process Documentation:

• Examples of user journey maps, task flows, or information architecture diagrams that illustrate the systematic approach to understanding and organizing user interactions.

• Evidence of utilizing user feedback, usability testing results, or A/B test data to inform and iterate on design solutions.

• Documentation or examples of contributions to design systems, style guides, or brand standards, showing an understanding of scalable and consistent design practices.

• Case studies that quantify the impact of design decisions, ideally referencing metrics such as conversion rate improvements, engagement increases, or task completion improvements.

📝 Enhancement Note: The portfolio is critical for this role, serving as direct evidence of design capabilities and problem-solving skills. Candidates should focus on demonstrating a structured design process and the ability to translate business needs into effective user experiences, with a strong emphasis on visual execution and user flow.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Web Designer in Milan, Italy, with 2-5 years of experience, the estimated annual gross salary range is typically between €30,000 and €45,000. This range can vary based on the candidate's specific experience, the depth of their portfolio, and the precise scope of responsibilities within MSC Cruises.

Benefits:

• Full-time employment contract with MSC Cruises, a globally recognized leader in the cruise industry.

• Opportunity to work on high-impact digital products for a prestigious brand in the travel and luxury sector.

• Collaborative and international work environment in Milan.

• Access to company travel discounts and benefits.

• Professional development opportunities, including potential for attending industry conferences or training sessions.

• Standard Italian employment benefits, which may include paid time off, social security contributions, and health insurance provisions.

Working Hours: Standard full-time working hours, typically around 40 hours per week, with potential for some flexibility depending on project needs and team agreements. The role is based on-site in Milan.

📝 Enhancement Note: The salary estimate is based on aggregated data for similar roles in Milan, Italy, considering the specified experience level and the nature of the industry. Benefits are standard for a large, established company in the service sector, with a notable advantage being the potential for travel-related perks.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the global Travel & Hospitality industry, specifically focusing on luxury ocean travel. This context implies a strong emphasis on brand reputation, customer experience, and premium service delivery, all of which are critical for digital product design.

Company Size: MSC Cruises is a large, multinational corporation with a significant global presence, suggesting a structured organizational environment with established processes and opportunities for career advancement.

Founded: MSC Cruises was founded in 1970, indicating a long-standing history and deep expertise in the maritime and hospitality sectors. This longevity suggests stability and a mature business model.

Team Structure:

• The Web Designer will likely be part of a Digital Product or Marketing department, working within a team that may include other designers (UX/UI, graphic), product managers, content strategists, and web developers.

• Reporting structure is expected to be to a Lead Designer, Head of Digital Product, or a Marketing Manager, with clear lines of communication and collaboration.

• Cross-functional collaboration will be essential, involving close partnerships with product management, engineering, marketing, and potentially regional B2B sales teams to ensure cohesive digital experiences. Methodology:

• Data-driven decision-making will be key, utilizing analytics insights, A/B testing results, and user feedback to inform design iterations and strategies.

• Agile methodologies are likely employed for product development, requiring designers to be adaptable and responsive to changing requirements and feedback cycles.

• A strong focus on user-centric design principles will guide the creation of intuitive and engaging digital products that meet both user needs and business objectives.

Company Website: https://www.msccruises.com/

📝 Enhancement Note: Operating within the luxury travel sector means the digital experience must reflect the brand's premium positioning. The Web Designer's role is crucial in translating this luxury experience into a seamless and engaging digital journey for both consumers and business partners.

📈 Career & Growth Analysis

Operations Career Level: This role is considered a Mid-Level position within the Digital Design and Product Development spectrum. It requires a solid foundation of core UX/UI skills and the ability to work independently on defined projects, while also being open to guidance from senior team members and contributing to larger strategic initiatives.

Reporting Structure: The Web Designer will report to a senior design lead or a product management lead, who will oversee project assignments, provide feedback, and guide professional development. Collaboration will extend to product managers, developers, and marketing teams.

Operations Impact: The Web Designer's work directly influences customer acquisition, engagement, and conversion rates across digital channels. By creating intuitive and effective user experiences, they contribute significantly to the company's revenue generation, brand perception, and customer loyalty within the competitive cruise industry.

Growth Opportunities:

• Skill Specialization: Deepen expertise in specific areas such as advanced interaction design, user research, accessibility design, or mobile app UX/UI.

• Leadership Development: Progress to a Senior Web Designer or Lead UX/UI Designer role, taking on more complex projects, mentoring junior designers, and contributing to strategic design direction.

• Cross-Functional Exposure: Gain experience in product management, digital marketing strategy, or front-end development by working closely with these teams, potentially leading to roles in product ownership or digital strategy.

• Industry Expertise: Develop specialized knowledge within the luxury travel and hospitality sector, becoming a valuable asset for companies in this niche.

📝 Enhancement Note: The growth path for a Web Designer at a company like MSC Cruises is well-defined, offering opportunities for both specialized design expertise and broader product development leadership, especially given the company's global scale and digital ambitions.

🌐 Work Environment

Office Type: The role is based on-site at MSC Cruises' offices in Milan, Italy. This suggests a professional office setting conducive to collaboration and focused work.

Office Location(s): Milan, Lombardy, Italy. This central European location offers a vibrant urban environment with good transport links.

Workspace Context:

• The workspace is expected to be a modern office environment designed to foster collaboration, with dedicated areas for individual focused work and team meetings.

• Access to the latest design software and hardware will be provided, including licenses for Figma and other essential tools.

• Opportunities for regular interaction with design, product, and marketing teams will be available, facilitating knowledge sharing and collaborative problem-solving.

Work Schedule: The work schedule is typically aligned with standard business hours in Italy (e.g., Monday to Friday), with potential for some flexibility to accommodate project deadlines or urgent tasks. The focus is on completing assigned responsibilities and contributing to team goals.

📝 Enhancement Note: An on-site role in Milan offers a blend of professional development within a large corporation and the cultural experience of living in a major European city. Collaboration is emphasized, suggesting an environment where designers are integrated into broader project teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio to assess basic qualifications and alignment with the role.

• Portfolio Review & Discussion: An in-depth session with a hiring manager or senior designer to walk through your portfolio, discuss your design process, and understand your problem-solving approach. Be prepared to elaborate on your case studies.

• Technical/Skills Assessment: This may involve a design challenge or a discussion focused on your proficiency with Figma, understanding of HTML/CSS, and application of UX/UI principles.

• Team/Cultural Fit Interview: An opportunity to meet with potential team members or stakeholders to assess collaboration style, communication skills, and cultural alignment with MSC Cruises.

• Final Interview: Potentially with a department head or senior leadership, focusing on strategic thinking, impact, and long-term fit.

Portfolio Review Tips:

• Curate Selectively: Choose 3-5 of your strongest projects that best represent the skills and experience required for this role.

• Tell a Story: For each project, clearly articulate the problem, your role, the design process, key decisions, and the measurable outcomes or impact. Use visuals effectively.

• Highlight Process: Showcase your thought process, including wireframes, user flows, prototypes, and iterations based on feedback or testing.

• Demonstrate Craft: Ensure high-quality visuals, attention to detail, and a polished presentation of your UI work.

• Tailor to MSC: If possible, subtly tailor your project selection or narrative to align with the luxury travel industry and the company's brand.

Challenge Preparation:

• Figma Proficiency: Be ready to demonstrate your ability to use Figma for wireframing, prototyping, and UI design.

• Problem-Solving: Practice breaking down complex design problems and articulating your approach to finding solutions.

• HTML/CSS Fundamentals: Be prepared to discuss how your designs translate to web development constraints and possibilities.

• User-Centricity: Emphasize how you incorporate user needs and feedback into your design decisions.

📝 Enhancement Note: The interview process is designed to evaluate both technical design skills and the ability to integrate into a collaborative, results-oriented team. A strong, well-articulated portfolio is paramount for success.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: The primary tool for UI design, wireframing, prototyping, and collaboration. Candidates are expected to have advanced proficiency.

• Prototyping Tools: While Figma is primary, familiarity with other prototyping tools may be beneficial for specific workflows or legacy projects.

• Design Systems: Experience contributing to or utilizing design systems for consistent and scalable UI development.

Analytics & Reporting:

• Web Analytics Tools: Familiarity with platforms like Google Analytics to understand user behavior, track conversion rates, and inform design decisions.

• A/B Testing Platforms: Experience with tools used for A/B testing to validate design hypotheses and optimize digital experiences.

CRM & Automation:

• While not a direct requirement for the Web Designer role, understanding how design integrates with CRM systems (e.g., Salesforce, Dynamics 365) and marketing automation platforms for lead generation and customer engagement can be advantageous.

📝 Enhancement Note: Proficiency in Figma is a non-negotiable requirement for this role. Understanding how design interfaces with analytics and potentially CRM/automation tools demonstrates a strategic, business-impact-oriented approach to design.

👥 Team Culture & Values

Operations Values:

• Customer Centricity: A deep commitment to understanding and serving the needs of guests and business partners, ensuring digital experiences are intuitive and delightful.

• Excellence & Quality: A drive to deliver high-quality, polished designs that reflect the premium nature of MSC Cruises and its brands.

• Collaboration: A strong emphasis on teamwork, open communication, and mutual support across design, product, marketing, and development teams.

• Innovation: A proactive approach to exploring new design trends, technologies, and methodologies to continuously improve digital offerings.

• Integrity: Upholding ethical standards in design and business practices, ensuring transparency and user trust.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with product managers to define requirements and with developers to ensure accurate implementation.

• Feedback-Driven: An open culture for constructive feedback, where designers are comfortable giving and receiving critique to improve design outcomes.

• Knowledge Sharing: Encouragement of sharing best practices, insights, and learnings within the design team and with broader stakeholders.

📝 Enhancement Note: The culture at MSC Cruises, particularly within its digital teams, likely mirrors the luxury brand's commitment to exceptional service and quality. Designers are expected to be team players who can integrate their vision within a larger organizational framework.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs and Business Objectives: Effectively translating diverse user needs (B2C, B2B, App users) alongside stringent business goals and brand requirements into cohesive designs.

• Maintaining Brand Consistency: Ensuring a unified and premium brand experience across multiple digital platforms and touchpoints, especially as new features are introduced.

• Keeping Pace with Technology: Adapting designs to evolving web technologies, browser capabilities, and mobile device standards while ensuring accessibility and performance.

• Cross-Departmental Alignment: Navigating different stakeholder priorities and ensuring design solutions meet the needs of various departments, from marketing to IT.

Learning & Development Opportunities:

• Specialized UX/UI Training: Opportunities to attend workshops, online courses, or conferences focused on advanced UX research, interaction design, or specific design tools.

• Industry Immersion: Gaining deep insights into the luxury cruise and hospitality sector, which can inform future design decisions and career specialization.

• Mentorship: Access to senior designers and product leads who can provide guidance on career progression and skill development.

• Exposure to New Technologies: Working with cutting-edge digital product development processes and potentially exploring emerging technologies in the travel sector.

📝 Enhancement Note: The challenges presented are typical for a mid-level designer in a large, established company operating in a dynamic industry. The growth opportunities are substantial, offering a clear path for professional advancement and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a complex UX challenge you faced and how you approached it. What was the outcome?" (Focus on your process, problem-solving, and impact.)

• "How do you balance user needs with business objectives and technical constraints when designing a feature?" (Highlight your ability to find optimal solutions.)

• "Walk us through your process for designing a new feature for a mobile app, from concept to high-fidelity mockup." (Demonstrate your end-to-end design thinking.) Company & Culture Questions:

• "What do you know about MSC Cruises and the luxury travel industry? How would your design approach reflect our brand?" (Show research and brand understanding.)

• "How do you typically collaborate with developers and product managers? Describe a time you had a disagreement and how you resolved it." (Assess your teamwork and communication skills.)

• "How do you stay updated on the latest UX/UI trends and technologies?" (Indicate your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure Your Narrative: Clearly define the problem, your role, the process (research, ideation, design, testing), your specific contributions, and the measurable results for each project.

• Visual Storytelling: Use high-quality mockups, prototypes, and clear diagrams to illustrate your design thinking. Annotate key decisions.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs (e.g., increased conversion rates, improved user satisfaction).

• Be Prepared for Questions: Anticipate questions about your design choices, challenges, and alternative solutions.

📝 Enhancement Note: Interviewers will be looking for a candidate who not only possesses strong technical design skills but also demonstrates strategic thinking, excellent communication, and a collaborative spirit, all within the context of the luxury travel industry.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the MSC Cruises careers portal, ensuring all required fields are completed accurately.

• Curate Your Portfolio: Select 3-5 of your most relevant and impactful projects that showcase your UX/UI design process, Figma proficiency, and ability to create compelling digital experiences. Tailor your selection to highlight experience with web, app, and potentially B2B platforms.

• Optimize Your Resume: Highlight key achievements and responsibilities that align with the job description, using keywords such as UX Design, UI Design, Figma, Responsive Design, Prototyping, and Conversion Optimization. Quantify your accomplishments where possible.

• Prepare Your Portfolio Presentation: Practice walking through your chosen case studies, focusing on clearly explaining your design process, decision-making, and the impact of your work. Be ready to discuss your approach to user-centered design and collaboration.

• Research MSC Cruises: Familiarize yourself with MSC Cruises' brands, target audience, and digital presence. Understand their positioning in the luxury travel market and consider how your design skills can contribute to their brand experience.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.