Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Hire Overseas

Location: Argentina Poniente, Ciudad de México, Mexico (Remote)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-26

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role is focused on the production of high-converting static ad creative for Meta (Facebook/Instagram) campaigns and the design of email marketing templates for a fast-growing Direct-to-Consumer (DTC) skincare brand.

• The Graphic Designer will operate within the performance design lane, directly impacting paid acquisition and owned channel campaign effectiveness through data-informed creative iterations.

• A key aspect of this position is the ability to understand and apply direct response design principles, including visual hierarchy, benefit-led messaging, and effective Call-to-Action (CTA) placement.

• The role demands a high pace of output, requiring the creation of multiple creative variations and size adaptations for continuous A/B testing and optimization within Meta Ads Manager.

📝 Enhancement Note: The job description strongly emphasizes a "production-focused role with a direct response mindset," indicating this is not a purely aesthetic design position but one where commercial outcomes (conversions) are paramount. The need to "translate a brief into clean, scroll-stopping creative" and "iterate quickly based on performance feedback" highlights the data-driven and agile nature of the required design approach.

📈 Primary Responsibilities

• Design high-converting static ad creatives for Meta campaigns across Instagram and Facebook placements, ensuring alignment with direct response design principles.

• Develop and refine email marketing templates and campaign layouts, collaborating closely with copywriters to optimize for readability, click-through rates, and brand consistency.

• Produce multiple creative variations and size adaptations for Meta ad placements to facilitate robust A/B testing and performance analysis.

• Collaborate with the marketing team, understanding campaign briefs, and iterating designs rapidly based on performance feedback and data insights from Meta Ads Manager.

• Maintain strict visual consistency with established brand guidelines across all performance marketing outputs, including ad creatives, email campaigns, and other promotional assets.

• Support broader design needs as they arise, such as landing page assets, promotional graphics, and campaign collateral, coordinating with the senior in-house designer where necessary.

• Translate campaign objectives and audience segmentation into effective visual designs for promotional sends, product launches, and automated email flows.

📝 Enhancement Note: The responsibilities clearly delineate between "Meta Ad Static Design" and "Email Marketing Design," suggesting a specialization within performance marketing channels. The emphasis on "high output volumes" and "multiple creative variations at pace" implies a need for efficient workflow and strong production capabilities.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and proficiency in design principles is essential.

Experience: 2-5 years of proven experience in graphic design, with a significant focus on digital performance marketing creative.

Required Skills:

• Proven experience designing static ad creatives for Meta (Facebook/Instagram) campaigns with a demonstrated understanding of direct response design principles.

• Strong grasp of visual hierarchy, benefit-led messaging, and effective CTA placement within ad creatives.

• Experience designing email marketing campaigns, including templates, promotional sends, and product launch creative.

• Proficiency in Adobe Creative Suite, specifically Adobe Illustrator and Adobe Photoshop, for professional design execution.

• Proficiency with Canva for rapid production and iteration of creative assets.

• Ability to produce multiple creative variations quickly without compromising quality or brand consistency.

• Strong attention to detail and a commitment to maintaining brand consistency across a high volume of design outputs.

• Comfort receiving and acting upon performance feedback on creative, demonstrating an ability to prioritize data over personal preference for design iterations.

• Availability to work during UK business hours (GMT/BST) on a full-time basis. Preferred Skills:

• Experience working with Direct-to-Consumer (DTC) e-commerce brands, particularly within the beauty, skincare, or wellness sectors.

• Familiarity with Klaviyo or similar email marketing platforms, understanding their design capabilities and constraints.

• Understanding of Meta Ads Manager and how creative performance data informs design decisions and future iterations.

• Experience designing for both UK and Irish markets or similar English-speaking European audiences.

• Experience working collaboratively with copywriters in a content production workflow.

📝 Enhancement Note: The "Nice to Have" section provides strong indicators of desired domain expertise. Experience with Klaviyo and Meta Ads Manager suggests a need for candidates who can hit the ground running with specific platform nuances and data analysis.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link is mandatory, showcasing at least 4 to 6 examples of static ad creative and email design work.

• Preference for portfolios that include Meta ad statics that have been run in live campaigns, demonstrating real-world performance impact.

• Demonstrate an understanding of direct response design principles through case studies or project descriptions within the portfolio.

• Showcase the ability to create multiple design variations for testing and optimization purposes. Process Documentation:

• Portfolio pieces should ideally illustrate the process of iterating on designs based on performance feedback, highlighting adaptation and optimization.

• Demonstrate workflow efficiency through examples of rapid production and the creation of multiple design variations.

• Include examples of how brand guidelines were applied or adapted for performance marketing channels.

📝 Enhancement Note: The application instructions explicitly require a portfolio with specific examples of performance-driven creative. This suggests the review process will heavily scrutinize the candidate's ability to translate design skills into measurable results for paid and email channels.

💵 Compensation & Benefits

Salary Range: While not explicitly stated, for a remote Graphic Designer role with 2-5 years of experience, requiring UK business hours availability and paid in USD for a Mexican-based remote worker, a competitive range would typically fall between $35,000 - $55,000 USD annually. This estimate is based on industry benchmarks for remote creative roles in comparable markets and the specified experience level, adjusted for the USD payment structure.

Benefits:

• Paid Time Off in accordance with company policy, providing opportunities for rest and rejuvenation.

• Observance of Holidays per company guidelines, ensuring time for personal and national celebrations.

• 100% remote setup, offering flexibility and the ability to work from a preferred location.

• Bi-monthly payment schedule (15th and 30th of each month) in USD.

Working Hours: Full-time, requiring availability during UK business hours (GMT/BST). This typically translates to approximately 40 hours per week, with specific daily start and end times to be confirmed.

📝 Enhancement Note: The salary estimate is based on typical compensation for remote graphic designers with this experience level in markets where USD is a common payment currency for international contractors, considering the specific skill set required (performance creative). The benefits are explicitly listed, with emphasis on the remote nature and payment currency.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Direct-to-Consumer (DTC) e-commerce space, specifically focusing on a skincare brand. This implies a fast-paced, results-oriented environment where marketing and creative performance are critical.

Company Size: Not explicitly stated, but the mention of an "in-house senior designer" and the need for this role suggests a growing marketing team with established functions.

Founded: The company is described as "fast-growing," indicating a dynamic and evolving operational landscape.

Team Structure:

• The Graphic Designer will work alongside an in-house senior designer who handles brand, retail, and website creative.

• This role sits squarely in the "performance design lane," focusing on Meta ad statics and email marketing.

• Collaboration will be key with the marketing team, copywriters, and the senior designer. Methodology:

• Emphasis on direct response design principles and a "direct response mindset" for all creative output.

• Data-driven decision-making, with a requirement to iterate on designs based on performance feedback.

• Agile production workflow, capable of producing multiple creative variations at pace.

• Maintaining brand consistency while optimizing for conversion metrics.

Company Website: hireoverseas.com (as the platform for the job posting, the actual brand website is not provided but is described as a DTC skincare brand).

📝 Enhancement Note: The company culture is likely to be highly focused on measurable results and rapid iteration, characteristic of successful DTC e-commerce businesses. The collaboration model suggests a balance between specialized performance creative and broader brand design oversight.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-5 years experience) specializing in performance marketing creative. It offers a high degree of ownership within its specific domain (paid social and email).

Reporting Structure: The designer will work alongside a senior designer, implying a collaborative reporting structure or direct reporting to a marketing manager or the senior designer, depending on internal organization.

Operations Impact: The role has a direct and measurable impact on the company's revenue through the creation of high-converting ad creatives and email campaigns that drive customer acquisition and sales.

Growth Opportunities:

• Develop deep expertise in performance marketing design and conversion rate optimization (CRO) principles for digital channels.

• Gain significant experience working with a growing DTC brand, understanding its customer base and market dynamics.

• Potential to expand responsibilities within performance creative as the brand grows, perhaps leading specific campaign creative initiatives.

• Opportunity to refine skills in A/B testing creative variations and interpreting performance data to inform design strategy.

• Build a strong portfolio showcasing direct impact on campaign success and revenue generation.

📝 Enhancement Note: While the title is "Graphic Designer," the focus on performance metrics and direct response makes this role a critical component of the Go-To-Market (GTM) operations. Growth opportunities lie in specializing further within performance creative or potentially transitioning into broader digital marketing roles where design expertise is a valuable asset.

🌐 Work Environment

Office Type: 100% remote setup, offering maximum flexibility in terms of work location.

Office Location(s): While the role is based in "Argentina Poniente, Ciudad de México, Mexico," the remote nature means the physical location within Mexico is less critical than the ability to work remotely and adhere to specific working hours.

Workspace Context:

• The work environment is fully remote, requiring self-discipline and effective time management.

• Candidates will need their own reliable workstation and internet connection.

• Collaboration will primarily occur through digital communication tools, necessitating strong virtual communication skills.

• The role involves close digital collaboration with the senior designer, marketing team, and copywriters.

Work Schedule: Full-time, with a specific requirement to be available during UK business hours (GMT/BST). This necessitates careful planning to align with personal schedules and time zone differences.

📝 Enhancement Note: The "100% remote setup" is a significant benefit, but the "availability during UK business hours" is a critical constraint that candidates must be prepared for. This indicates the company operates globally and expects asynchronous or overlapping work for key team interactions.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio link.

• Video Introduction: Record a 1-2 minute Loom video introducing yourself, showcasing one proud ad creative, and explaining design decisions.

• Role-Specific Assessment: A homework assignment tailored to the position may be applicable (mentioned as "if applicable").

• Recruitment Interview: Initial screening with the Hire Overseas talent team.

• Executive Interview: Meet with senior leadership (likely from Hire Overseas or the client brand) to discuss role alignment.

• Client Interview: Final interview with the client team (the DTC skincare brand) to assess fit and capabilities.

• Background & Reference Check: Professional reference verification.

• Job Offer: Formal offer extended to successful candidates.

Portfolio Review Tips:

• Highlight Performance: Prioritize examples of Meta ad statics that have run live campaigns. For each piece, be prepared to discuss the objective, target audience, design choices, and any available performance data or learnings.

• Demonstrate Direct Response: Clearly articulate how your designs incorporate principles like strong CTAs, benefit-driven copy integration, and clear visual hierarchy to drive conversions.

• Showcase Variety: Include a range of static ad formats and email marketing designs to demonstrate versatility.

• Explain Iteration: If possible, show examples of how a design evolved based on feedback or performance data.

• Conciseness: Ensure your portfolio is well-organized and easy to navigate.

Challenge Preparation:

• Be ready to discuss your design process for performance creative, from brief interpretation to final asset delivery.

• Prepare to walk through your chosen ad creative in the Loom video, focusing on the "why" behind your design decisions and their intended impact.

• Anticipate questions about your experience with A/B testing creative, understanding ad performance metrics, and your approach to maintaining brand consistency under high-volume production demands.

📝 Enhancement Note: The mandatory Loom video and portfolio requirement with live campaign examples are critical components. Candidates must prepare these meticulously, focusing on demonstrating tangible results and strategic thinking behind their design choices.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Illustrator and Photoshop are essential for professional design work.

• Canva: Required for rapid production and iterative design of creative assets.

Analytics & Reporting:

• Meta Ads Manager: Familiarity with this platform is crucial for understanding creative performance data and informing design decisions.

• Email Marketing Platforms: Klaviyo (preferred) or similar platforms indicate the need to understand the design constraints and capabilities of these systems.

CRM & Automation:

• While not directly stated, understanding how creative assets feed into marketing automation workflows is beneficial.

📝 Enhancement Note: The emphasis on Adobe Suite and Canva highlights the need for both professional-grade design capabilities and agility in asset production. Understanding Meta Ads Manager and email platforms is key to operating effectively in the performance design lane.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on measurable outcomes, conversion rates, and ROI for all creative work.

• Data-Informed: Willingness to use performance data to guide design decisions and iterations.

• Agile & Iterative: Ability to produce quickly, adapt to feedback, and create multiple variations for testing.

• Collaborative: Working effectively with senior designers, copywriters, and marketing teams.

• Brand-Conscious: Maintaining visual consistency and brand integrity across all outputs.

Collaboration Style:

• Expect close digital collaboration with the senior designer for brand alignment and broader project coordination.

• Work closely with copywriters to ensure messaging and visuals are cohesive in email campaigns.

• Engage actively with the marketing team to understand campaign briefs and receive performance feedback.

• The remote nature necessitates clear, proactive digital communication.

📝 Enhancement Note: The core values revolve around achieving business objectives through design, supported by data and a collaborative, efficient workflow. This is crucial for understanding how performance is measured and valued within this team.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: The need to produce multiple creative variations at pace can be demanding and requires efficient workflow management.

• Balancing Aesthetics and Performance: Designing for conversion while maintaining strong brand aesthetics requires a nuanced approach and a focus on direct response principles.

• Iterating Based on Data: Accepting and acting on performance feedback, even if it means redesigning elements that were initially preferred, requires professional maturity.

• Time Zone Alignment: Working during UK business hours while based in Mexico requires careful schedule management and can impact work-life balance if not managed effectively.

Learning & Development Opportunities:

• Deepen expertise in performance creative for Meta ads and email marketing, becoming a specialist in direct response design.

• Gain hands-on experience with A/B testing methodologies and interpreting performance analytics to drive design strategy.

• Develop a strong understanding of the DTC e-commerce landscape, particularly within the beauty and skincare sectors.

• Enhance skills in rapid asset production and creative variation generation.

• Opportunity to contribute directly to the growth of a well-established DTC brand.

📝 Enhancement Note: The primary challenge is managing the demands of high-volume, data-driven creative production within specific time zone constraints. Growth opportunities are centered on becoming a highly skilled performance designer with direct impact on business revenue.

💡 Interview Preparation

Strategy Questions:

• Performance Design: "Describe a Meta ad creative you designed that performed exceptionally well. What were the key design elements that contributed to its success, and what data supports this?"

• Iteration & Feedback: "How do you approach receiving performance feedback on your designs? Walk us through a time you had to significantly iterate on a creative based on data."

• Brand vs. Performance: "How do you balance maintaining strict brand guidelines with the need to design for direct response and conversion on platforms like Meta?"

• Workflow & Tools: "Describe your process for creating multiple variations of an ad creative for A/B testing. What tools do you use, and how do you ensure efficiency and quality?"

Company & Culture Questions:

• "What interests you about working with a DTC skincare brand, and what do you know about the current landscape of beauty advertising on social media?"

• "How do you manage your workload and prioritize tasks when working remotely and needing to align with specific business hours (UK)? What are your strategies for effective time management?"

• "Describe your experience collaborating with copywriters and senior designers. What makes for a successful creative collaboration in a remote setting?" Portfolio Presentation Strategy:

• Loom Video: Keep it concise and impactful. Clearly introduce yourself, select ONE strong ad creative example, and articulate the objective, target audience, your design decisions (visual hierarchy, CTA, messaging integration), and any known performance outcomes or learnings. Focus on the "why."

• Portfolio Walkthrough: Be ready to verbally walk through 3-4 key pieces from your portfolio, emphasizing the direct response elements, the creative process, and the impact of your designs.

• Data Integration: Whenever possible, quantify your contributions. If specific metrics (CTR, conversion rate uplift) are not available, discuss the intended impact and the rationale behind your design choices.

📝 Enhancement Note: Candidates should prepare to demonstrate a clear understanding of performance marketing objectives and how their design skills directly contribute to achieving them. The Loom video is a critical screening tool; ensure it's polished and directly addresses the prompt.

📌 Application Steps

To apply for this operations position:

• Submit your updated resume and a link to your portfolio via the provided application portal.

• Portfolio Customization: Ensure your portfolio prominently features at least 4-6 examples of static ad creative and email design. Prioritize including Meta ad statics that have run in live campaigns, highlighting their performance-driven aspects.

• Resume Optimization: Tailor your resume to highlight experience in direct response design, Meta ad creative, email marketing design, and proficiency with Adobe Creative Suite and Canva. Use keywords from the job description.

• Loom Video Preparation: Record a 1-2 minute Loom video introducing yourself, selecting one strong ad creative example, and clearly explaining the design decisions made and their intended impact. Practice this to ensure it is concise and impactful.

• Company Research: Understand the DTC skincare brand's market position and typical performance marketing strategies. Familiarize yourself with the role's requirement to work during UK business hours.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---