Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Hire Overseas

Location: Mexico City, Mexico

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: June 26, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Own the end-to-end design process for high-converting static ad creatives on Meta platforms (Instagram, Facebook) and email marketing campaigns for a fast-growing DTC skincare brand.

• Drive performance through direct response design principles, focusing on visual hierarchy, compelling CTAs, and conversion-optimized layouts.

• Collaborate closely with marketing, copywriting, and senior design teams to iterate on creative based on performance data and campaign objectives.

• Produce a high volume of creative variations and adaptations at pace, ensuring brand consistency and quality across all outputs.

• This role is intrinsically linked to the performance marketing funnel, requiring a deep understanding of how creative impacts customer acquisition and engagement metrics.

📝 Enhancement Note: This role is positioned within the "performance design lane" for a DTC brand, implying a strong emphasis on measurable results and direct response marketing strategies. The target candidate must bridge creative execution with a data-driven, conversion-focused mindset, aligning closely with Revenue Operations and GTM strategies.

📈 Primary Responsibilities

• Design high-converting static ad creatives for Meta campaigns (Instagram, Facebook) that adhere to direct response design principles, including clear visual hierarchy, benefit-led messaging, and prominent CTAs.

• Develop and iterate on multiple creative variations and size adaptations for A/B testing across various Meta placements, optimizing for engagement and conversion.

• Design visually clean, on-brand, and optimized email marketing templates and campaign layouts in collaboration with the brand's copywriter, ensuring readability and high click-through rates across devices.

• Support broader design needs for performance marketing, including landing page assets, promotional graphics, and campaign collateral, while maintaining strict visual consistency with established brand guidelines.

• Collaborate effectively with the senior in-house designer to ensure seamless coordination between brand identity and performance-driven creative outputs.

• Actively engage with performance feedback on creative assets, demonstrating a willingness to iterate quickly based on data and campaign results rather than personal aesthetic preference.

• Produce a high volume of creative outputs efficiently without compromising quality or brand consistency, demonstrating strong time management and production capabilities.

📝 Enhancement Note: The core responsibilities highlight a production-focused, performance-driven approach. Responsibilities are geared towards tangible outcomes like conversion rates and engagement, directly impacting GTM success metrics. The emphasis on iteration based on performance data is crucial for this role.

🎓 Skills & Qualifications

Education: No specific degree mentioned, but a strong portfolio demonstrating equivalent practical experience is essential.

Experience: 2-5 years of proven experience in graphic design, with a significant focus on performance marketing creative and direct response design principles.

Required Skills:

• Proven experience designing static ad creatives for Meta campaigns (Instagram, Facebook) with demonstrable success in direct response.

• Strong grasp of ad hierarchy, understanding how to structure visuals, messaging, and CTAs for maximum performance and conversion.

• Experience designing email marketing campaigns, including templates, promotional sends, and product launch creative.

• Proficiency in Adobe Creative Suite, specifically Illustrator and Photoshop, for professional design work.

• Proficiency in Canva for rapid production and iteration of creative assets.

• Ability to produce multiple creative variations at a high pace while maintaining quality and brand consistency.

• Strong attention to detail and commitment to maintaining brand consistency across a high volume of outputs.

• Comfort and willingness to receive performance feedback on creative and iterate based on data-driven insights.

• Availability to work during UK business hours (GMT/BST) on a full-time basis. Preferred Skills:

• Experience working with Direct-to-Consumer (DTC) e-commerce brands, particularly in the beauty, skincare, or wellness sectors.

• Familiarity with email marketing platforms such as Klaviyo.

• Understanding of Meta Ads Manager and how creative performance data informs design decisions.

• Experience designing for UK and Irish markets or similar English-speaking European audiences.

• Background working collaboratively with copywriters in a content production workflow.

📝 Enhancement Note: The qualifications emphasize practical, results-oriented design skills over formal education. The ability to work with performance data and iterate based on feedback is a critical differentiator for this role, aligning with GTM operations' need for agility and data-informed decision-making.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio link showcasing at least 4-6 examples of static ad creative and email design work.

• Prioritize inclusion of Meta ad statics that have run in live campaigns, demonstrating real-world performance impact.

• Examples should clearly illustrate understanding of direct response design principles, visual hierarchy, and CTA effectiveness.

• Showcase versatility in email design, including templates, promotional campaigns, and product launch collateral. Process Documentation:

• Candidates are expected to articulate their design process during the interview and in their portfolio. This includes:

  • Workflow for receiving and interpreting creative briefs from marketing teams.

  • Methodology for conceptualizing and developing multiple design variations for A/B testing.

  • Process for incorporating performance feedback and iterating on designs to improve results.

  • Strategies for maintaining brand consistency across a high volume of creative assets.

  • Approach to collaborating with copywriters and senior designers.

📝 Enhancement Note: The portfolio requirement is highly specific, demanding evidence of "performance creative" that has been live and successful. This underscores the role's focus on measurable impact and ROI, a key concern for GTM operations. The expectation is not just aesthetic output but a demonstrable understanding of the design-to-performance pipeline.

💵 Compensation & Benefits

Salary Range: Given the role's focus on performance creative, direct response design, and the requirement to work UK business hours, an estimated salary range for a Graphic Designer with 2-5 years of experience in Mexico City, working remotely for a UK-based company, would likely fall between MXN $30,000 - $50,000 per month (approximately USD $1,650 - $2,750 per month, depending on current exchange rates). This is based on industry benchmarks for remote design roles servicing international markets and considering the cost of living in Mexico City relative to the UK.

Benefits:

• Paid in USD (bi-monthly, on the 15th and 30th).

• Paid Time Off in accordance with company policy.

• Observance of Holidays per company guidelines.

• 100% remote setup, offering flexibility and productivity wherever you're most effective.

Working Hours: Full-time, with required availability during UK business hours (GMT/BST). This typically translates to approximately 40 hours per week, with a core overlap ensuring effective communication and collaboration with the UK-based team.

📝 Enhancement Note: The salary estimate is provided in both local (MXN) and approximate USD for clarity, reflecting the international nature of the role and payment currency. The benefit of being paid in USD is highlighted as a significant advantage. The working hours requirement is critical for operational alignment.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce (DTC Skincare Brand)

Company Size: While specific size isn't provided, the mention of an "in-house senior designer" and a "fast-growing" brand suggests a dynamic, potentially mid-sized or scaling company with established marketing functions.

Founded: Not specified, but the brand has a "loyal customer base across Ireland, the UK, and beyond," indicating a mature market presence.

Team Structure:

• The Graphic Designer will work closely with an in-house Senior Designer who handles brand, retail, and website creative.

• This role sits squarely in the "performance design lane," focusing on Meta ad statics and email marketing.

• Collaboration is expected with the marketing team (for briefs and performance feedback) and the brand's copywriter (for email content).

• The role reports into a marketing function or a design lead focused on performance marketing. Methodology:

• Data-driven design: Creative iterations and decisions are heavily influenced by performance metrics and A/B testing results.

• Direct response marketing approach: Focus on scroll-stopping creative that drives immediate action and conversion.

• Agile production: Ability to produce multiple creative variations quickly to support ongoing campaign testing and optimization.

• Collaborative workflow: Close partnerships with marketing, copywriting, and senior design to ensure cohesive and effective campaign assets.

Company Website: Hire Overseas (recruiting for a DTC Skincare Brand) - https://jobs.workable.com/company/cvRB9R7vtuSYbz8sUcfYEC/jobs-at-hire-overseas

📝 Enhancement Note: The context emphasizes a performance-oriented culture where creative output is directly tied to business objectives. The team structure suggests a collaborative environment where specialized roles (brand vs. performance design) work in tandem.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer (2-5 years experience) with a specialization in performance creative. It offers a high degree of ownership within its specific domain (paid acquisition and email).

Reporting Structure: The designer will likely report to a Marketing Manager, Performance Marketing Lead, or potentially work under the guidance of the Senior In-House Designer for brand alignment while maintaining autonomy over performance creative.

Operations Impact: This role has a direct and measurable impact on the company's revenue and customer acquisition efforts. High-converting ad creatives and effective email designs directly influence:

• Cost Per Acquisition (CPA)

• Return on Ad Spend (ROAS)

• Email open and click-through rates

• Overall campaign performance and sales volume Growth Opportunities:

• Specialization: Deepen expertise in performance marketing design, conversion rate optimization (CRO) through creative, and advanced A/B testing strategies.

• Skill Expansion: Gain exposure to other performance channels or advanced analytics reporting related to creative impact.

• Leadership Potential: With proven success and a strong understanding of DTC growth, potential to move into a Lead Performance Designer role, manage junior designers, or transition into a broader Marketing Operations or GTM Strategy role focused on creative effectiveness.

• Brand Exposure: Work with a well-established DTC brand, providing valuable experience for future roles in e-commerce or marketing.

📝 Enhancement Note: The growth analysis focuses on how this specialized creative role contributes to broader GTM and revenue operations success, and how the skills gained can translate into future career advancements within operations or marketing leadership.

🌐 Work Environment

Office Type: 100% Remote. This offers significant flexibility in terms of work location, allowing individuals to create their ideal workspace.

Office Location(s): While the role is based in Mexico City, Mexico, the remote nature means the physical location is less critical than internet connectivity and availability during specified working hours.

Workspace Context:

• Collaborative Environment: Despite being remote, collaboration is key, involving regular communication with marketing, copywriting, and senior design teams. Tools for remote collaboration and communication will be essential.

• Operations Tools & Technology: Access to Adobe Creative Suite, Canva, and potentially project management tools or shared drives for asset management and collaboration. Familiarity with email marketing platforms (like Klaviyo) and ad managers is beneficial.

• Operations Team Interaction: Opportunities for interaction will likely occur through scheduled video calls, team meetings, and project-specific discussions. The focus is on asynchronous and synchronous communication to drive project completion and strategic alignment.

Work Schedule: Full-time, with a critical requirement to be available and productive during UK business hours. This is essential for effective collaboration with the client's team and for timely feedback loops on performance creative.

📝 Enhancement Note: The remote work environment is a primary feature, balanced by the specific UK business hours requirement. The emphasis is on effective virtual collaboration and the tools needed to support a remote, performance-driven design role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application: Submit resume and portfolio link. Crucially, include a short Loom video introduction.

• Video Introduction: A 1-2 minute Loom video introducing yourself, walking through one proud ad creative, and explaining design decisions and their rationale. This is a mandatory step.

• Role-Specific Assessment: Potentially a design exercise or "homework assignment" tailored to the position (if applicable), likely involving creating a sample ad or email.

• Recruitment Interview: Initial screening with Hire Overseas' talent team to assess general fit, communication skills, and experience.

• Executive Interview: Meet with senior leadership (likely from the client's side or Hire Overseas management) to discuss role alignment and strategic fit.

• Client Interview: Final interview with the client team the designer will be supporting, focusing on specific project needs and team integration.

• Background & Reference Check: Professional reference verification.

Portfolio Review Tips:

• Highlight Performance: Clearly label or describe which pieces are Meta ad statics that have run live, and explain their role in campaign performance.

• Showcase Direct Response: Ensure examples demonstrate a strong understanding of visual hierarchy, benefit-driven messaging, and compelling CTAs.

• Detail Design Decisions: For the chosen ad creative in your Loom video, articulate why specific design choices were made (e.g., color palette, imagery, typography, CTA placement) and how they were intended to drive conversion.

• Showcase Email Versatility: Include examples of different email types (promotional, launch, automated flows) and demonstrate adaptability.

• Brand Consistency: If possible, show examples of how you've maintained brand guidelines across multiple creative assets.

Challenge Preparation:

• Loom Video Practice: Rehearse your introduction and portfolio walkthrough to ensure it's concise, impactful, and stays within the 1-2 minute timeframe. Focus on clarity and enthusiasm.

• Design Rationale: Be ready to articulate the strategic thinking behind your design choices for any piece in your portfolio, not just the one featured in the video. Connect design to business goals.

• Performance Metrics: If your portfolio pieces have associated performance data (even anecdotal), be prepared to discuss it. Understand how to translate design actions into business outcomes.

📝 Enhancement Note: The application process is uniquely structured with a mandatory Loom video. This suggests the company values strong communication skills and the ability to articulate design rationale effectively. The portfolio review is heavily weighted towards demonstrable success in direct response and performance marketing.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design work. Proficiency in Illustrator and Photoshop is mandatory.

• Canva: Required for rapid production and iteration of creative assets, indicating a need for speed and efficiency.

• Meta Ads Manager (Familiarity): Understanding how creative is deployed and tracked on platforms like Facebook and Instagram is highly beneficial for designing effective ads.

Analytics & Reporting (Familiarity):

• Performance Data Tools: While not a direct user role, familiarity with how performance data (e.g., CTR, conversion rates, ROAS) is tracked and reported is crucial for iterating on designs. Understanding the output of these tools is key.

CRM & Automation (Familiarity):

• Email Marketing Platforms: Familiarity with platforms like Klaviyo is listed as a "Nice to Have," indicating that understanding how designs are implemented and tracked within these systems is advantageous.

📝 Enhancement Note: The tool stack emphasizes creative production software (Adobe, Canva) and a functional understanding of performance marketing platforms (Meta Ads Manager) and email marketing systems (Klaviyo). This aligns with the role's function within the GTM tech stack.

👥 Team Culture & Values

Operations Values:

• Performance-Oriented: A strong emphasis on driving measurable results and impacting key business metrics like conversion rates and ROAS.

• Data-Driven: Decisions about creative are informed by performance data, A/B testing, and audience insights.

• Agile & Iterative: A culture that embraces rapid production, quick iteration, and continuous improvement based on feedback.

• Brand-Centric: While focused on performance, maintaining brand consistency and visual identity is paramount.

• Collaborative: Working effectively in a remote team environment, valuing input from marketing, copywriting, and senior design.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with marketing for briefs, copywriters for content, and senior designers for brand alignment.

• Feedback-Driven: Openness to constructive criticism based on performance data, with a focus on improving outcomes.

• Remote Communication: Reliance on digital tools for communication, project management, and asset sharing, requiring clear and proactive communication.

📝 Enhancement Note: The team culture is defined by its results-oriented, data-informed, and agile nature. For operations professionals, this means thriving in an environment where creative output is directly linked to business success and requires continuous adaptation.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Production: Maintaining quality and brand consistency while producing a large number of creative variations at pace.

• Data Interpretation: Effectively translating performance data into actionable design improvements and iterating based on metrics rather than personal preference.

• Remote Collaboration: Ensuring seamless communication and workflow efficiency within a fully remote team structure, especially across different time zones.

• Balancing Brand & Performance: Creating designs that are both aesthetically aligned with brand guidelines and highly effective at driving direct response.

Learning & Development Opportunities:

• Performance Creative Mastery: Deepen expertise in designing for specific platforms (Meta) and understanding the nuances of direct response marketing.

• CRO through Design: Learn how creative choices directly impact conversion rates and explore advanced CRO principles applied to visual assets.

• Email Marketing Optimization: Gain deeper insights into email marketing best practices, automation flows, and segmentation strategies from a design perspective.

• Cross-Functional Insights: Develop a stronger understanding of the broader GTM strategy, performance marketing KPIs, and how design fits into the larger customer acquisition funnel.

• Working with International Markets: Gain experience designing for diverse audiences within specific geographic regions (e.g., UK, Ireland).

📝 Enhancement Note: The challenges are centered on the demands of a high-performance, remote creative role. Growth opportunities are framed around developing specialized skills directly relevant to GTM operations and performance marketing.

💡 Interview Preparation

Strategy Questions:

• "Walk me through your process for designing a new set of Meta ad statics for a product launch. How do you incorporate performance data into your design decisions?" (Focus on your workflow, understanding of ad hierarchy, and data-driven iteration).

• "Describe a time your creative design significantly impacted a campaign's performance. What were the key design elements, and what metrics did you see improve?" (Prepare a specific case study from your portfolio).

• "How do you approach balancing brand guidelines with the need for direct response and conversion-focused design in performance creative?" (Demonstrate your understanding of brand integrity vs. campaign objectives). Company & Culture Questions:

• "Why are you interested in working with a DTC skincare brand, and what excites you about performance marketing creative?" (Show genuine interest in the industry and the role's impact).

• "How do you handle receiving constructive feedback on your designs, especially if it contradicts your initial vision?" (Highlight your adaptability, data-driven approach, and collaborative spirit).

• "Describe your experience working remotely. How do you ensure effective communication and collaboration with your team?" (Focus on your communication tools, strategies, and time management skills, especially regarding UK business hours). Portfolio Presentation Strategy:

• Loom Video Precision: Ensure your Loom video is concise, engaging, and clearly articulates your value proposition and design rationale for the featured ad. Practice it thoroughly.

• Quantify Impact: For portfolio pieces, be ready to discuss metrics or performance outcomes achieved, even if anecdotal. Focus on why your design was effective.

• Design Storytelling: For each example, tell a story: What was the brief? What were the objectives? What were your design choices and why? What was the result?

• Tool Proficiency: Be ready to discuss your proficiency with Adobe Suite and Canva, and how you leverage them for efficiency and quality.

📝 Enhancement Note: Interview preparation should heavily focus on demonstrating a direct-response mindset, data-driven decision-making, strong communication skills (especially via video), and the ability to articulate design rationale in terms of business impact.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Ensure your portfolio prominently features at least 4-6 examples of static ad creative and email design work, with a strong emphasis on Meta ad statics that have run in live campaigns. Clearly label or describe the performance context for each piece.

• Resume Optimization: Tailor your resume to highlight experience in direct response design, Meta ad creative, email marketing design, and proficiency with Adobe Creative Suite and Canva. Quantify achievements where possible (e.g., "Contributed to X% increase in CTR" or "Designed Y variations for A/B testing").

• Loom Video Preparation: Record a compelling 1-2 minute Loom video introducing yourself, showcasing one ad creative you're proud of, and explaining your design decisions and their intended impact. This is a critical, mandatory step.

• Company Research: Familiarize yourself with Hire Overseas and the general DTC skincare market. Understand the importance of performance creative in driving customer acquisition and revenue for such brands.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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