Web Designer

📍 Job Overview

Job Title: Web Designer

Company: Fastbreak AI

Location: Charlotte, North Carolina, United States

Job Type: Full-time

Category: Web Design & Development / Marketing Operations

Date Posted: May 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead the end-to-end design and development of the company website, with a strong emphasis on user experience (UX) and a design-first methodology.

• Own the visual design, architecture, layout, and CMS structure of the website using Webflow, ensuring brand consistency and performance.

• Translate marketing and sales priorities into high-converting landing pages and maintain a scalable component library.

• Collaborate cross-functionally with marketing, product, and leadership to drive the visual identity and performance of Fastbreak AI's web presence.

• Identify areas for improvement and propose A/B testing concepts to enhance user engagement and conversion rates.

📝 Enhancement Note: While the title is "Web Designer," the description strongly emphasizes development skills within Webflow and a proactive, solution-oriented approach, suggesting this role bridges traditional design with front-end implementation and a degree of operational ownership over the website's performance and conversion metrics. This is crucial for candidates to understand as it implies a blend of creative and analytical responsibilities, aligning with a GTM Operations perspective on web assets.

📈 Primary Responsibilities

• Design and develop the Fastbreak AI website using Webflow, meticulously managing architecture, layout, components, and CMS structure.

• Drive visual design decisions by applying a strong point of view on typography, spacing, visual hierarchy, and brand expression.

• Construct and maintain a scalable component library that ensures design consistency across all web pages and future iterations.

• Translate campaign briefs, product launches, and sales objectives into polished, high-performing landing pages.

• Partner with the marketing team on creative direction for web assets, graphics, and overall visual content strategy.

• Optimize website performance, responsiveness, and accessibility standards without compromising design quality or user experience.

• Manage page structure, implement SEO metadata, and execute CMS content updates efficiently within the Webflow platform.

• Contribute design thinking and execution to collateral beyond the website, including presentations, one-pagers, social media assets, and event materials.

• Proactively identify and propose solutions for visual or structural inefficiencies on the website, demonstrating initiative and problem-solving skills.

📝 Enhancement Note: The responsibilities highlight a holistic ownership of the website, extending beyond mere aesthetics to include performance optimization, SEO, and content management. This implies the need for a candidate who can operate with a degree of autonomy and strategic foresight, common in operations roles focused on GTM effectiveness.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Design, Computer Science, Marketing, or a related field is often preferred for roles requiring this level of technical and creative proficiency.

Experience: 3-5 years of progressive experience in web design and development, with a proven track record of delivering high-quality web projects.

Required Skills:

• Expert-level proficiency in Webflow for building and expanding production websites, understanding its capabilities and limitations.

• Mastery of Figma for design, prototyping, and seamless design-to-development handoffs.

• A genuine design-first mindset with a deep understanding of user experience (UX) principles.

• Working knowledge of HTML and CSS to implement and refine web elements.

• Strong grasp of responsive design principles and best practices.

• Proficient in understanding and applying web performance optimization techniques.

• Familiarity with accessibility standards (e.g., WCAG) and their implementation.

• Experience building or working within established brand systems and maintaining design consistency.

• A portfolio demonstrating a range of B2B SaaS, marketing sites, or technology brand projects.

Preferred Skills:

• Mobile or software UI/UX design experience.

• Experience in startup or early-stage company environments, demonstrating comfort with ambiguity and building from the ground up.

• Motion design or animation experience within Webflow.

• Experience with A/B testing methodologies for web page optimization.

📝 Enhancement Note: The emphasis on "expert-level Webflow skills" and a "design-first mindset" combined with HTML/CSS knowledge points to a candidate who can independently execute and iterate on web assets, a critical capability for GTM operations that rely on agile marketing collateral. The preference for startup experience suggests a need for adaptability and a proactive, self-starter attitude.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of professional web design and development experience, with a clear focus on B2B SaaS, marketing sites, or technology brands.

• Demonstrations of visually compelling designs, including typography, spacing, and brand expression, across multiple projects.

• Case studies or examples of building and maintaining production-ready sites in Webflow, highlighting architecture, layout, and CMS structure.

• Evidence of creating scalable component libraries and maintaining design system consistency.

Process Documentation:

• Examples of how you approach translating campaign briefs or product requirements into functional web pages.

• Demonstrations of your workflow for optimizing web pages for performance, responsiveness, and accessibility.

• Evidence of managing SEO metadata and CMS content updates within a platform like Webflow.

• Case studies illustrating problem-solving for visual or structural website issues.

📝 Enhancement Note: The portfolio requirements are central to this role, emphasizing not just design output but also process and system proficiency. Candidates should prepare to showcase their ability to manage the entire lifecycle of web asset creation and optimization, demonstrating a blend of creative execution and operational efficiency.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Mid-Level Web Designer/Developer with 3-5 years of experience in Charlotte, NC, the estimated salary range is $75,000 - $100,000 per year. This range accounts for the specific skills required (expert Webflow, Figma) and the on-site work arrangement in a major metropolitan area.

Benefits:

• Competitive base salary.

• Company stock options, offering potential for long-term financial growth.

• Comprehensive health, dental, and vision insurance to ensure employee well-being.

• 401(k) plan with employer match, supporting retirement savings.

• The opportunity to significantly impact the growth trajectory of a rapidly expanding company in the sports technology sector.

Working Hours: Typically 40 hours per week, with potential for flexibility depending on project needs and deadlines, common in dynamic startup environments.

📝 Enhancement Note: The salary estimate is derived from aggregated data for similar roles in the Charlotte, NC area, considering the specified experience level and the specialized technical skills (Webflow expertise). The benefits package is directly listed from the provided information.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fastbreak AI operates in the Sports Operations Software industry, a niche but rapidly growing sector that leverages technology to streamline scheduling, management, and operations for professional, youth, and amateur sports organizations. This context suggests a company culture that is likely fast-paced, innovative, and passionate about sports.

Company Size: Fastbreak AI is described as a "rapidly growing leader," and while a specific employee count isn't provided, the context implies a growing startup or early-stage company. This typically means a dynamic, agile work environment where individual contributions have a significant impact.

Founded: The founding date is not specified, but the company's description as a "rapidly growing leader" suggests it is established enough to have a market presence but still in a growth phase.

Team Structure:

• The Web Designer will likely be part of a lean, cross-functional team, potentially reporting to a Marketing Lead, Head of Growth, or even directly to a senior leader.

• Collaboration is expected with marketing, product, and leadership teams, indicating a need for strong communication and teamwork skills.

Methodology:

• The company's focus on "sports operations software" implies a data-driven and efficiency-oriented approach to product development and business operations.

• For the Web Designer role, this translates to a focus on measurable outcomes for the website (conversions, performance) and a systematic approach to design and development (component libraries, brand systems).

• The emphasis on "A/B test alternative concepts" highlights a commitment to iterative improvement and data-informed decision-making.

Company Website: https://www.fastbreak.ai/ (Inferred from domain_derived)

📝 Enhancement Note: The company context suggests a dynamic, growth-oriented environment. For a Web Designer, this means being comfortable with rapid change, contributing to building foundational elements (like a component library), and understanding how their work directly impacts business goals (lead generation, brand perception).

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level position, requiring 3-5 years of experience. It offers significant ownership and responsibility over a critical GTM asset – the company website. The role is not just about execution but also about strategic input and problem-solving, indicating a path towards more senior or specialized design/development roles.

Reporting Structure: The Web Designer will likely report to a Marketing Manager, Head of Growth, or a similar leadership role within the Go-To-Market function. This structure provides direct exposure to business objectives and allows for close collaboration with teams driving revenue and market presence.

Operations Impact: The website is a primary touchpoint for potential customers and partners, directly influencing brand perception, lead generation, and conversion rates. The Web Designer's work will have a measurable impact on the company's Go-To-Market success by ensuring the website is visually appealing, user-friendly, and performant.

Growth Opportunities:

• Specialization: Develop deeper expertise in Webflow, UX/UI design for SaaS, performance optimization, or motion design.

• Leadership: Potentially move into a Senior Web Designer/Developer role, leading design initiatives, or managing a small design team as the company scales.

• Cross-Functional Expansion: Gain exposure to broader marketing operations, product design, or growth hacking strategies, leveraging the website as a platform for experimentation.

• Skill Development: Opportunities for continuous learning in emerging web technologies, design trends, and SEO best practices.

📝 Enhancement Note: The growth potential here is significant, especially within a rapidly growing startup. Candidates should highlight their ambition to not just execute but also to influence and lead as the company expands its digital footprint.

🌐 Work Environment

Office Type: The role is explicitly stated as "on-site" in Charlotte, NC, indicating a traditional office environment. This suggests opportunities for in-person collaboration, team building, and direct mentorship.

Office Location(s): Charlotte, North Carolina. Relocation assistance is available, suggesting the company is keen on attracting talent to this location.

Workspace Context:

• The on-site nature promotes direct interaction with marketing, product, and leadership teams, fostering a collaborative design process.

• The workspace is expected to be equipped with the necessary tools for design and development, including access to Webflow and Figma.

• Opportunities for spontaneous brainstorming and feedback sessions with colleagues are high in an on-site setting.

Work Schedule: While the standard is 40 hours per week, startup environments often offer a degree of flexibility. However, the on-site requirement means adherence to office hours, with the understanding that project deadlines may require extended effort. The focus will be on delivering results and maintaining website integrity.

📝 Enhancement Note: The on-site requirement is a key differentiator. Candidates should consider the benefits of in-person collaboration and team synergy that this environment offers, especially in a creative and development-focused role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess foundational skills and experience. Be ready to discuss your Webflow and Figma expertise.

• Portfolio Presentation & Technical Interview: You will likely present your portfolio, detailing your design process, problem-solving approach, and specific contributions to past projects, especially those in B2B SaaS or technology. Expect technical questions on Webflow, HTML, CSS, responsive design, and performance.

• Skills-Based Challenge: A practical exercise, possibly involving a design or Webflow task, to evaluate your hands-on capabilities and problem-solving under pressure. This might involve creating a landing page concept or optimizing an existing element.

• Cross-Functional Interviews: Meetings with marketing, product, and leadership to assess cultural fit, communication skills, and strategic alignment with company goals.

• Final Interview: Potentially with a senior executive, focusing on your long-term vision, impact, and alignment with Fastbreak AI's mission.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent your skills in Webflow, Figma, UX/UI design for B2B SaaS, and performance optimization.

• Showcase Process: For each project, detail the problem statement, your design process, the tools used (especially Webflow and Figma), your specific role and contributions, and the outcome (quantifiable if possible, e.g., conversion rate improvement, performance metrics).

• Highlight Webflow Expertise: Emphasize projects where you built complex sites, managed CMS structures, created component libraries, or implemented advanced features in Webflow.

• Demonstrate Problem-Solving: Clearly articulate any challenges faced and how you overcame them, particularly regarding visual hierarchy, performance, or responsiveness.

• Brand Consistency: Show examples of how you've worked with or developed brand guidelines.

Challenge Preparation:

• Webflow Proficiency: Practice building responsive layouts, setting up CMS collections, and implementing custom code snippets if necessary.

• Figma Skills: Be ready to quickly mock up concepts, create components, and demonstrate prototyping capabilities.

• Problem-Solving Scenarios: Anticipate questions about optimizing a slow-loading page, improving a low-converting landing page, or ensuring brand consistency across different devices.

• Communication: Practice articulating your design decisions and technical approach clearly and concisely.

📝 Enhancement Note: The interview process heavily emphasizes portfolio demonstration and practical skill application. Candidates should prepare to "show, not just tell," with detailed case studies and a clear articulation of their value proposition in a startup GTM context.

🛠 Tools & Technology Stack

Primary Tools:

• Webflow: The core platform for website design and development. Expert-level proficiency is a must.

• Figma: The primary tool for UI/UX design, prototyping, and collaboration.

• HTML/CSS: Essential for refining and customizing web elements beyond Webflow's standard capabilities.

Analytics & Reporting:

• Google Analytics (or similar): For tracking website traffic, user behavior, and conversion metrics. Understanding how to interpret data to inform design decisions is key.

• Webflow Analytics: Leveraging built-in analytics for performance and basic traffic insights.

CRM & Automation:

• CRM (e.g., HubSpot, Salesforce): While not directly managed by this role, understanding how website leads integrate into the CRM and how landing pages contribute to lead generation funnels is important.

• Marketing Automation Tools: Familiarity with how website forms and lead capture tie into broader marketing automation workflows.

📝 Enhancement Note: The technology stack is heavily focused on Webflow and Figma, indicating a need for deep expertise in these platforms. Understanding how the website's performance and lead generation efforts integrate with broader sales and marketing operations (CRM, analytics) is also critical.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A commitment to designing and building for the end-user, ensuring an intuitive and effective experience.

• Data-Driven Iteration: Valuing performance metrics and A/B testing as crucial inputs for continuous improvement of the website.

• Brand Integrity: Upholding and strengthening the company's visual identity and brand expression across all digital touchpoints.

• Efficiency & Scalability: Building reusable components and adhering to best practices to ensure the website can grow and be maintained effectively.

• Proactive Problem-Solving: Encouraging initiative in identifying issues and proposing innovative solutions.

Collaboration Style:

• Cross-Functional Partnership: Working closely with marketing, product, and leadership to align web design with business objectives.

• Feedback-Oriented: Openness to constructive criticism and a collaborative approach to refining designs and development.

• Agile Execution: Adapting to changing priorities and delivering high-quality work in a fast-paced environment.

📝 Enhancement Note: The company culture emphasizes a blend of creative excellence, data-informed decision-making, and collaborative agility, characteristic of successful GTM teams in the tech industry.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Design and Performance: Ensuring the website is visually stunning and on-brand while also meeting stringent performance, responsiveness, and accessibility standards.

• Rapid Iteration in a Startup: Adapting quickly to evolving business needs and marketing campaigns, requiring flexibility and efficient workflow management.

• Owning End-to-End Responsibility: Managing the full lifecycle of website design and development autonomously, from concept to deployment and optimization.

• Scaling Design Systems: Developing and maintaining a robust component library that can support future growth and new feature additions without compromising consistency.

Learning & Development Opportunities:

• Advanced Webflow Techniques: Deepening expertise in Webflow's advanced features, custom code, and integrations.

• UX/UI Specialization: Pursuing certifications or advanced training in UX/UI design, particularly for B2B SaaS products.

• Performance Optimization: Becoming an expert in website speed, SEO, and accessibility best practices.

• Broader GTM Exposure: Gaining insights into marketing strategy, CRO (Conversion Rate Optimization), and how web assets contribute to the overall sales funnel.

📝 Enhancement Note: This role offers a significant opportunity to grow by tackling complex challenges and leveraging the company's growth phase for learning and skill development in a critical GTM function.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a campaign brief and translating it into a high-converting landing page. Walk me through a specific example from your portfolio." (Focus on your systematic approach, tool usage, and how you measure success.)

• "How do you balance creative design with technical constraints like web performance, responsiveness, and accessibility in Webflow?" (Highlight your understanding of trade-offs and your problem-solving methodology.)

Company & Culture Questions:

• "Why are you interested in Fastbreak AI and the sports operations software industry?" (Research the company's mission, products, and recent news. Show genuine interest.)

• "How do you approach collaboration with marketing and product teams when there are competing priorities or design visions?" (Emphasize communication, compromise, and alignment with business goals.)

Portfolio Presentation Strategy:

• Structure Your Narrative: For each project, clearly define the problem, your solution, your role, the tools used, and the results. Use visuals effectively.

• Highlight Webflow & Figma Mastery: Explicitly discuss your technical approach and specific features you utilized within these platforms.

• Quantify Impact: Whenever possible, use data (e.g., conversion rates, performance scores, engagement metrics) to demonstrate the effectiveness of your work.

• Focus on B2B SaaS/Tech: Tailor your presentation to align with Fastbreak AI's industry and product type, showcasing relevant experience.

• Be Ready for Live Demos: Prepare to navigate your live Webflow sites or Figma prototypes smoothly.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills, but also strategic thinking, problem-solving abilities, and a proactive, results-oriented mindset relevant to a GTM operations context.

📌 Application Steps

To apply for this Web Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio highlights projects demonstrating expert Webflow and Figma skills, a strong UX/UI focus, and experience with B2B SaaS or technology brands. Prepare specific case studies focusing on design process, problem-solving, and measurable outcomes.

• Resume Optimization: Tailor your resume to explicitly mention Webflow, Figma, HTML, CSS, responsive design, performance optimization, and SEO. Use action verbs and quantify achievements where possible, aligning your experience with the core responsibilities.

• Interview Preparation: Practice articulating your design philosophy, technical approach, and problem-solving strategies. Be ready to walk through your portfolio and discuss how your skills can drive Fastbreak AI's web presence and GTM success. Research Fastbreak AI's current website and identify potential areas for improvement from a design and performance perspective.

• Company Research: Understand Fastbreak AI's mission, target audience, and the sports operations software market. Be prepared to discuss how your design approach can support their growth objectives and contribute to their brand's online presence.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.