Freelance Web Designer

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Greece

Job Type: PART_TIME

Category: Web Design / UI/UX Operations

Date Posted: 2026-06-05

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design and develop high-converting, on-brand marketing pages and landing experiences for the Tendem.ai project.

• Translate brand assets and social media visuals into responsive web layouts and structured components.

• Prepare and package production-ready design files with detailed specifications for developer or no-code tool implementation.

• Ensure absolute visual consistency across web pages, static PDFs, and social media materials.

• Maintain and enforce layout quality standards, focusing on responsiveness, spacing, clarity, and modern web trends.

📝 Enhancement Note: This role is positioned within Mindrift's "Tendem project," which combines AI with human expertise for specialized data scraping workflows. The Web Designer will work alongside "Tendem Agents" that handle repetitive tasks, focusing on delivering critical thinking, domain expertise, and layout skills to create polished web-ready designs. The emphasis on "conversion-driven layouts" and "developer handoff" suggests a strong alignment with GTM (Go-To-Market) operations and the need for designs to directly support business objectives like lead generation or user acquisition.

📈 Primary Responsibilities

• Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.

• Translate core brand aesthetics and social media visuals into responsive web layouts, structured components, and sections suitable for implementation via developers or no-code platforms (e.g., Webflow, Framer).

• Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing design specifications for seamless developer handoff.

• Ensure absolute visual consistency and brand alignment between interactive web pages, static PDFs, and social media materials.

• Enforce layout quality standards through systematic verification of responsiveness, proper spacing, visual clarity, and adherence to modern web design trends prior to final delivery.

📝 Enhancement Note: The responsibilities outline a clear workflow from conceptualization based on provided content to final asset delivery. The emphasis on "structured components," "no-code tools," and "developer handoff" indicates a need for designs that are not just aesthetically pleasing but also highly functional and efficient for downstream implementation, a key aspect of GTM operations efficiency.

🎓 Skills & Qualifications

Education: Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is a plus.

Experience: A minimum of 2 years of relevant experience in web design, UI design, digital marketing design, or visual communications is desirable.

Required Skills:

• Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.

• Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, white space, and modern design trends.

• Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms.

• Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying touchpoints, ensuring web pages match existing social materials and pitch decks.

• English Proficiency: Upper-intermediate (B2) or above.

• Structured Design Approach: A user-centric and conversion-minded approach to design, with a strong eye for clarity and modern web layout trends.

• Self-Directed Work Ethic: Ability to troubleshoot independently and deliver production-ready assets quickly and efficiently.

Preferred Skills:

• Experience with no-code platforms like Webflow or Framer for understanding implementation constraints.

• Familiarity with basic HTML/CSS for better communication with developers.

• Experience in digital marketing design and understanding of conversion rate optimization (CRO) principles.

• Portfolio showcasing a range of web design projects, particularly landing pages and marketing sites.

📝 Enhancement Note: The requirement for "2 years of relevant experience" and a "Bachelor's or Master's Degree" positions this as an early-to-mid-career role. The deep proficiency required in Figma, coupled with the emphasis on conversion-driven layouts and developer handoff, suggests that candidates with a strong foundation in UI/UX principles and a practical understanding of how designs translate into functional web assets will be highly valued. The "English proficiency" requirement is critical for effective remote collaboration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Web Design Case Studies: A portfolio link demonstrating at least 3-5 distinct web design projects, with a focus on marketing pages, landing pages, and simple marketing sites.

• Figma Proficiency Showcase: Examples within the portfolio that highlight advanced Figma skills, including auto-layout, component systems, and responsive design techniques.

• Conversion-Oriented Design Examples: Projects that clearly articulate the design's objective (e.g., lead generation, sign-ups) and showcase how the layout was optimized for conversion.

• Developer Handoff Examples: Visual evidence or descriptions of how design specifications and assets were prepared for implementation (e.g., organized Figma files, style guides, exported assets).

• Brand Consistency Examples: Projects demonstrating the ability to translate a brand's visual identity consistently across web and other digital touchpoints.

Process Documentation:

• Workflow Design: Ability to articulate a personal design workflow from brief to final asset delivery, including stages for research, wireframing, high-fidelity design, and review.

• Collaboration Process: Documented approaches to collaborating with stakeholders, developers, or no-code tool specialists to ensure seamless design implementation.

• Quality Assurance Process: An outlined process for verifying design quality, responsiveness, and adherence to brand guidelines before final handoff.

📝 Enhancement Note: The explicit requirement for a portfolio with "web design examples" and "relevant web design cases" is paramount. Candidates must be prepared to walk through their portfolio, explaining their design process, rationale, and the impact of their design decisions. The emphasis on "production-ready files" and "detailing specs" implies that candidates should be able to demonstrate familiarity with design system principles and best practices for asset export and specification.

💵 Compensation & Benefits

Salary Range: Up to $40 per hour equivalent.

• Methodology: This rate is based on the provided information of "up to $40 per hour equivalent" and is aligned with freelance rates for experienced web designers in Western Europe, considering the "part-time" and "freelance" nature of the role. The exact compensation will depend on the candidate's demonstrated skill level, pace of contribution, and the specific project requirements within the Tendem project.

Benefits:

• Flexible Remote Work: Opportunity to work remotely from anywhere in Greece, offering significant work-life balance.

• Project-Based Engagement: Freelance contract provides flexibility to manage workload and select projects.

• Professional Development: Exposure to AI projects and collaboration with AI systems offers unique learning opportunities.

• Competitive Freelance Rates: Potential to earn up to $40 per hour equivalent, reflecting specialized skills.

• Global Collaboration: Work with a global team and contribute to innovative AI initiatives.

Working Hours:

• Estimated 10–20 hours per week during active project phases. This workload is an estimate and not guaranteed, applying only while the project is active. The freelance nature allows for flexibility in scheduling these hours.

📝 Enhancement Note: The compensation is presented as an hourly equivalent rate, common for freelance or contract roles. The $40/hour rate is at the higher end for freelance web design in many European markets, suggesting Mindrift is seeking highly skilled individuals. The "Benefits" section is tailored to reflect the advantages of a freelance, remote role. The "Working Hours" are variable, emphasizing the freelance nature.

🎯 Team & Company Context

🏢 Company Culture

Industry: AI, Technology, Human-AI Collaboration, Data Services.

Company Size: Mindrift's LinkedIn profile indicates a company size of 51-200 employees. This suggests a growing, potentially agile organization where individual contributions are highly visible.

Founded: Mindrift was founded in 2021. This indicates a relatively young company, likely with a dynamic and evolving culture, focused on innovation within the rapidly developing AI sector.

Team Structure:

• The Web Designer will be part of the "Tendem project," working alongside "Tendem Agents" (AI systems and potentially other human specialists).

• The role implies collaboration with project managers, AI engineers, and potentially other designers or content creators involved in the Tendem initiative.

• Reporting likely involves direct communication with a project lead or manager responsible for the Tendem project's deliverables. Methodology:

• Hybrid AI + Human System: The core methodology involves leveraging AI for repetitive tasks and human expertise for critical thinking, domain knowledge, and creative execution.

• Data-Driven Design: Emphasis on "conversion-driven layouts" and "quality standards" suggests a data-informed approach to design, where aesthetics and functionality are evaluated based on performance metrics.

• Agile Project Management: Given the company's age and industry, an agile or iterative approach to project development and design is likely.

Company Website: https://mindrift.ai/

📝 Enhancement Note: The company culture is likely to be innovative, fast-paced, and focused on the cutting edge of AI technology. The "Tendem project" emphasizes a collaborative approach between humans and AI, which requires adaptability and a willingness to work with evolving systems. The company being relatively young suggests fewer established hierarchies and more direct impact for individuals.

📈 Career & Growth Analysis

Operations Career Level: This role is for a specialist Web Designer within a specific project (Tendem). It is not a traditional "operations" role in the sense of Sales Ops or Rev Ops, but it aligns with GTM operations through its focus on marketing assets and conversion optimization. The "2-5 years of experience" expectation places it at an early-to-mid-career level for a designer.

Reporting Structure: The Web Designer will likely report to a Project Manager or Lead within the Tendem project. Collaboration will be cross-functional, involving AI agents and potentially other human specialists.

Operations Impact: The Web Designer's impact is directly tied to the success of the Tendem project's marketing and conversion efforts. High-quality, on-brand, and conversion-optimized web designs are crucial for lead generation, user acquisition, and brand perception, directly supporting the project's GTM strategy.

Growth Opportunities:

• Specialization in AI-Adjacent Design: Gaining experience in designing for AI-driven projects, which is a growing niche.

• No-Code/Low-Code Tool Proficiency: Deepening skills in platforms like Webflow or Framer, highly valued in modern web development.

• Conversion Rate Optimization (CRO) Expertise: Developing a stronger understanding of how design impacts conversion metrics through hands-on project experience.

• Portfolio Expansion: Building a robust portfolio with high-impact projects for a fast-growing tech company.

• Potential for Long-Term Engagement: Successful freelancers may be considered for future projects or extended engagements within Mindrift.

📝 Enhancement Note: While not a core "Operations" role, its contribution to GTM success through effective design makes it relevant. The growth opportunities focus on specialized skills that are in high demand within the tech and digital marketing sectors, providing a strong career path for a designer in this niche.

🌐 Work Environment

Office Type: This is a fully remote, freelance position. The "office" will be the designer's own workspace.

Office Location(s): Greece. The role is remote, but candidates must be legally based in Greece due to potential contractual or tax implications.

Workspace Context:

• Remote Collaboration Tools: Expectation of using online collaboration tools (e.g., Slack, Zoom, project management software) for communication and task management.

• Digital Asset Management: Reliance on cloud storage and file-sharing services for asset handoff and project collaboration.

• Independent Work Environment: Requires a dedicated workspace conducive to focused design work and self-management.

Work Schedule:

• Flexible, estimated 10-20 hours per week during active project phases. The exact schedule will need to be coordinated with project deadlines and team availability, but offers significant autonomy.

📝 Enhancement Note: The remote nature necessitates strong self-discipline and effective use of digital communication tools. Candidates should be comfortable working independently and managing their time to meet project milestones.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Application Review: Screening of resumes and portfolios for relevant experience, Figma proficiency, and portfolio quality.

• Skills Assessment/Technical Interview: Potential interview focusing on Figma capabilities, design process, and problem-solving for web design challenges. This may involve a short design exercise or a deep dive into portfolio projects.

• Portfolio Presentation: A dedicated session to present and discuss selected portfolio projects, focusing on rationale, process, and outcomes.

• Cultural Fit/Project Discussion: Conversation to assess alignment with Mindrift's innovative culture and understanding of the Tendem project's goals.

• Offer: For successful candidates, a freelance contract detailing terms, rates, and project scope.

Portfolio Review Tips:

• Curate with Relevance: Select 3-5 of your strongest web design projects that directly align with the job description's requirements (marketing pages, landing pages, conversion-focused).

• Showcase Figma Mastery: Highlight projects where you utilized advanced Figma features like auto-layout, component systems, and responsive design.

• Tell a Story: For each project, explain the brief, your design process, the challenges you faced, your creative solutions, and the results (especially if conversion metrics are available).

• Demonstrate Handoff Skills: Include examples or explanations of how you prepared assets and specifications for developers or no-code tools.

• Highlight Brand Consistency: If possible, show how you applied a brand's identity consistently across different digital touchpoints.

• Be Prepared to Discuss: Be ready to answer detailed questions about your design choices, your workflow, and your experience with conversion-driven design.

Challenge Preparation:

• Figma Sandbox: Ensure your Figma skills are sharp. Practice creating responsive layouts, complex components, and auto-layout structures.

• Landing Page Design Principles: Review best practices for landing page design, including CTA placement, form optimization, and user flow.

• Developer Handoff Best Practices: Familiarize yourself with how to export assets efficiently and create clear design specifications that developers can easily use.

• Company Research: Understand Mindrift and the Tendem project. Visit tendem.ai to grasp their current visual style and objectives.

📝 Enhancement Note: The emphasis on a portfolio review and potential skills assessment indicates that practical demonstration of design skills is critical. Candidates should be prepared to articulate their design process and justify their choices, particularly concerning conversion optimization and efficient implementation.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for all design work, including creating responsive layouts, auto-layout components, and design systems. Proficiency is a core requirement.

• Adobe Creative Suite (Optional but beneficial): Photoshop, Illustrator for asset manipulation or creation if needed, though Figma is primary.

Analytics & Reporting:

• Familiarity with Analytics Tools (e.g., Google Analytics, Hotjar): While not a direct requirement for design, understanding how to interpret website analytics and user behavior data is beneficial for designing conversion-driven pages.

CRM & Automation:

• No-Code Platforms (Webflow, Framer): Understanding the capabilities and constraints of these platforms is crucial for designing implementable web pages. Familiarity with their design interfaces or output is a strong plus.

• Project Management Tools (e.g., Asana, Trello, Jira): Likely used for task management and workflow tracking.

📝 Enhancement Note: Figma is the non-negotiable core tool. Proficiency here is paramount. Experience with no-code platforms is highly valued as it directly impacts the feasibility and efficiency of design implementation.

👥 Team Culture & Values

Operations Values:

• Innovation & Agility: Mindrift operates in the fast-paced AI sector, valuing quick iteration and embracing new technologies.

• Human-AI Collaboration: A core value is the effective partnership between human expertise and AI capabilities, requiring adaptability.

• Data-Driven Decision Making: Emphasis on conversion rates and quality standards suggests a preference for decisions backed by performance data.

• Efficiency & Speed: The freelance model and project-based work imply a need for efficient processes and timely delivery.

• Quality & Polish: The requirement for "clean, on-brand, and easy-to-ship" designs underscores a commitment to high-quality output.

Collaboration Style:

• Remote & Asynchronous: Expectation of effective communication and collaboration using digital tools, often asynchronously.

• Cross-Functional: Working with AI agents and potentially diverse human teams requires clear communication and understanding of different roles.

• Feedback-Oriented: Likely a culture of constructive feedback to refine designs and processes.

📝 Enhancement Note: The culture is likely to be a blend of tech startup dynamism and focused project execution. Adaptability, strong communication skills, and a results-oriented mindset are key.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI Collaboration with Design Autonomy: Effectively integrating with AI agents while maintaining creative control and domain expertise.

• Translating Complex Briefs: Turning textual descriptions or rough drafts into polished, effective web designs.

• Ensuring Cross-Platform Consistency: Maintaining visual integrity across web, PDF, and social media with potentially limited brand guidelines.

• Meeting Tight Turnaround Times: Delivering production-ready assets quickly in a project-driven environment.

• Remote Work Isolation: Maintaining engagement and collaboration effectively in a fully remote setting.

Learning & Development Opportunities:

• Mastering AI-Integrated Workflows: Gaining practical experience in a hybrid human-AI operational model.

• Deepening No-Code Platform Expertise: Becoming highly skilled in tools like Webflow or Framer for rapid web development.

• Conversion Optimization Insights: Learning to design specifically for performance metrics and user acquisition.

• Portfolio Enhancement: Building a strong track record with innovative projects for a growing tech company.

📝 Enhancement Note: The challenges are typical of fast-paced, tech-forward, remote roles. The growth opportunities are focused on developing highly relevant, modern digital design skills.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a high-converting landing page from a textual brief." (Focus on user journey, CTA strategy, content hierarchy, and A/B testing considerations.)

• "How do you ensure visual consistency across different digital platforms (web, social, PDFs)?" (Highlight your system for brand asset management and style guide adherence.)

• "Walk us through a project in your portfolio where you had to prepare design assets and specifications for a developer or a no-code tool. What was your process?" (Emphasize clarity, organization, and specific handoff details.)

• "How do you approach incorporating feedback from stakeholders or project managers when your design vision differs?" (Focus on collaboration, justification, and compromise.) Company & Culture Questions:

• "What interests you about Mindrift and the Tendem project specifically?" (Research Mindrift's mission and tendem.ai's functionality.)

• "How do you see yourself collaborating with AI agents in your design workflow?" (Express openness to new technologies and a pragmatic approach.)

• "Describe your experience working in a remote, freelance capacity. How do you manage your time and stay motivated?" (Highlight self-discipline, communication, and organizational skills.) Portfolio Presentation Strategy:

• Structure Your Narrative: For each selected project, clearly state the objective, your role, the problem, your solution (design process), and the outcome (if quantifiable, even better).

• Focus on Figma Workflows: Be ready to demonstrate specific Figma techniques you used (auto-layout, components, responsive grids).

• Explain Handoff Practices: Detail how you organized files, exported assets, and provided specifications.

• Highlight Conversion Focus: For landing pages, articulate how design decisions were made to drive conversions.

• Be Concise and Clear: Present your work professionally and efficiently, respecting the interviewer's time.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical skills, a clear design process, and an understanding of how design contributes to business objectives like conversion. Confidence in Figma and a proactive approach to collaboration are key.

📌 Application Steps

To apply for this freelance Web Designer position:

• Submit your resume and a link to your online portfolio through the Workable application portal. Ensure your resume is in English and clearly indicates your level of English proficiency.

• Portfolio Customization: Ensure your portfolio prominently features web design examples, particularly marketing pages and landing pages, demonstrating your skills in Figma, responsive design, and conversion-driven layouts.

• Resume Optimization: Tailor your resume to highlight your 2+ years of experience, proficiency in Figma, understanding of developer handoff, and any experience with no-code tools. Quantify achievements where possible.

• Portfolio Walkthrough Prep: Be ready to articulate your design process, rationale behind key decisions, and the impact of your work for any project showcased in your portfolio.

• Company & Project Research: Familiarize yourself with Mindrift's mission and visit tendem.ai to understand the project's goals and current design aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.