Freelance Web Designer at Mindrift

📍 Job Overview

Job Title: Freelance Web Designer

Company: Mindrift

Location: Belgium

Job Type: Part-Time, Freelance

Category: Web Design & Development, Digital Marketing Operations

Date Posted: 2026-06-05

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

Drive specialized data scraping workflows by creating clean, on-brand, and implementable web-ready designs for the Tendem project.
Own the look and feel of all web-based marketing materials, ensuring consistency and polish across the brand ecosystem.
Translate briefs, rough drafts, and brand assets into high-converting one-pagers, landing experiences, and conversion-driven layouts.
Collaborate with AI agents and human specialists to deliver impactful digital visual communications and marketing pages.

📝 Enhancement Note: This role is a freelance, part-time engagement focused on web design within a hybrid AI + human system. The core function is to translate raw content and brand guidelines into polished, conversion-focused web designs, with a strong emphasis on developer handoff and cross-platform visual consistency. The role requires a proactive, self-directed approach and is ideal for a creative professional looking to contribute to innovative AI projects.

📈 Primary Responsibilities

Design high-converting one-pagers, pitch-style landing pages, and simple marketing sites based on textual copy, outlines, or existing drafts.
Translate brand assets and social media visuals into responsive web layouts, structured components, and sections suitable for developer or no-code tool implementation.
Prepare and securely package production-ready files, including organizing Figma frames, exporting assets, and detailing specifications for seamless developer handoff.
Ensure absolute visual consistency between interactive web pages, static PDFs, and social media materials, maintaining brand integrity across all touchpoints.
Enforce layout quality standards through systematic verification of responsiveness, proper spacing, clarity, and adherence to modern web trends before final delivery.
Collaborate with Tendem Agents to refine and iterate on designs based on feedback and performance data, optimizing for user engagement and conversion.
Proactively identify opportunities for design improvements that enhance user experience and drive desired marketing outcomes.
Maintain a well-organized and accessible design file structure within Figma for efficient collaboration and version control.

📝 Enhancement Note: The responsibilities highlight a need for practical design skills with a strong focus on the entire lifecycle from concept to implementation. The emphasis on "production-ready files," "developer handoff," and "no-code tools" indicates a need for a designer who understands the technical implementation aspects of web design, not just aesthetic creation. The requirement to "enforce layout quality standards" suggests a role that involves a level of QA and meticulous attention to detail.

🎓 Skills & Qualifications

Education:

A Bachelor’s or Master’s Degree in Web Design, Graphic Design, Human-Computer Interaction (HCI), or a related creative/technical field is considered a plus. Experience:
A minimum of 2 years of relevant professional experience in web design, UI design, digital marketing design, or visual communications is desirable.
Proven experience working on conversion-driven layouts and marketing pages is essential. Required Skills:
Web & UI Design: Deep proficiency in Figma for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.
Conversion-Driven Layouts: Expertise in structuring high-converting, pitch-style landing pages with a strong eye for clarity, spacing, and modern design trends.
Developer Handoff: Solid understanding of how to prepare, spec, and package digital assets for efficient implementation via developers or no-code platforms (e.g., Webflow, Framer).
Cross-Platform Consistency: Ability to seamlessly translate core brand aesthetics across varying digital touchpoints, ensuring web pages match existing social materials and pitch decks.
English Proficiency: Upper-intermediate (B2) or above is a mandatory requirement for effective communication.

Preferred Skills:

Experience with no-code platforms such as Webflow or Framer for rapid prototyping and implementation.
Familiarity with basic HTML/CSS to better understand implementation constraints and possibilities.
Experience in designing for AI-related products or platforms.
Understanding of user experience (UX) principles beyond just visual design.
Ability to create simple animations or micro-interactions within Figma.

📝 Enhancement Note: The required skills are highly specific to modern web design workflows, emphasizing Figma as the primary tool and a deep understanding of implementation readiness. The "Developer Handoff" and "No-code Tools" requirements point towards a practical, results-oriented designer who can bridge the gap between design and development. English proficiency is explicitly stated as a requirement, highlighting the global nature of the remote team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

A comprehensive portfolio showcasing a minimum of 2 years of relevant web design experience, with a strong emphasis on marketing pages and landing experiences.
At least 2-3 distinct case studies demonstrating the design process for high-converting landing pages or marketing websites, highlighting problem, solution, and outcome.
Examples of responsive design implementation and how designs adapt across various screen sizes and devices.
Visual evidence of maintaining brand consistency across different digital assets, including web, social media, and static documents.
Clear documentation of the developer handoff process, including how design specifications, assets, and style guides were prepared. Process Documentation:
Demonstrate a structured, user-centric, and conversion-minded approach to the design process.
Showcase how you ensure clarity, proper spacing, and adherence to modern web layout trends in your work.
Provide examples of how you organize Figma frames and export assets for efficient developer implementation.
Illustrate your methodology for verifying responsiveness and layout quality before final delivery.

📝 Enhancement Note: The portfolio requirements are critical for this role, acting as the primary evaluation tool. The emphasis is not just on aesthetics but on the practical application of design skills to achieve business objectives like conversion and brand consistency, with a clear understanding of the implementation lifecycle. The "process documentation" aspect implies a need for candidates who can articulate their design thinking and workflow systematically.

💵 Compensation & Benefits

Salary Range:

Up to $50 per hour equivalent, depending on the contributor's level and pace of contribution.
Compensation will vary across projects based on scope, complexity, and required expertise. Benefits:
Flexible Remote Work: Work from anywhere in Belgium, offering excellent work-life balance.
Part-Time Engagement: Ideal for supplementing income or balancing with other commitments, with an estimated 10-20 hours per week during active project phases.
Professional Development: Opportunity to work with cutting-edge AI projects and contribute to innovative technology solutions.
Global Collaboration: Engage with a diverse, international team of specialists and AI innovators.
Direct Impact: Contribute directly to the success of the Tendem project by owning its web presence.

Working Hours:

This is a part-time, freelance role with estimated project time requirements of 10-20 hours per week during active phases. The workload is not guaranteed and depends on project needs.

📝 Enhancement Note: The compensation is presented as an "up to" figure, common for freelance and project-based work. The provided range of $50/hour is a competitive rate for experienced freelance web designers, especially for specialized projects. The benefits focus on flexibility, professional engagement with AI technology, and the opportunity for impactful work, aligning with the nature of freelance and remote roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Technology (AI & Data Services), Freelance Platforms, Digital Marketing.

Company Size: Mindrift operates as a platform connecting specialists with AI projects, suggesting a lean core team managing a distributed network of freelancers. The Tendem project is a specific initiative within this framework.

Founded: Information not directly provided, but Mindrift's model implies a modern, agile operational structure focused on leveraging global talent.

Team Structure:

Tendem Project Team: This role is part of the Tendem project, a hybrid AI + human system. You'll collaborate with "Tendem Agents" (AI) and human specialists.
Cross-functional Collaboration: The role requires close collaboration with developers or no-code platform users for implementation, and potentially with project managers or content creators who provide briefs and rough drafts.
Distributed & Remote: The team is globally distributed, with this specific role requiring candidates to be based in Belgium.

Methodology:

Hybrid AI + Human System: The Tendem project utilizes AI for repetitive tasks and human specialists (like this Web Designer) for critical thinking, domain expertise, and creative execution.
Agile & Iterative: Design work will likely involve iterative feedback loops with project leads and potentially automated system outputs.
Data-Driven Design: While not explicitly stated for design, the context of AI and data scraping suggests an underlying drive to optimize for measurable outcomes (e.g., conversion).

Company Website: https://mindrift.ai/

📝 Enhancement Note: Mindrift positions itself as an enabler of AI projects by connecting human expertise with technology. The Tendem project is a specific application of this model. The culture is likely to be fast-paced, results-oriented, and highly collaborative, given the remote and freelance nature of the workforce. Understanding the hybrid AI+human dynamic is key to succeeding in this role.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized freelance contributor rather than a traditional employee, focusing on executing specific design tasks for the Tendem project. It aligns with a mid-level to senior individual contributor role in terms of skill depth and responsibility for specialized output.

Reporting Structure:

You will report to the project lead or a designated manager for the Tendem project.
Direct collaboration will occur with Tendem Agents (AI) and potentially other project specialists. Operations Impact:
Your work directly influences the perception, user experience, and conversion rates of the Tendem project's web presence.
High-quality, on-brand designs contribute to the professional image and credibility of both the Tendem project and Mindrift.
Efficiently prepared assets streamline the development process, impacting project timelines and resource allocation. Growth Opportunities:
Skill Specialization: Deepen expertise in conversion-focused web design, responsive layouts, and developer handoff workflows within an AI-driven context.
Portfolio Expansion: Gain experience working on innovative AI projects, adding significant value to your professional portfolio.
Project Variety: Potentially contribute to other Mindrift projects requiring web design expertise, broadening your exposure to different AI applications and client needs.
Networking: Connect with a global network of AI specialists and tech innovators through the Mindrift platform.
Potential for Repeat Engagements: Successful contributions may lead to ongoing work on the Tendem project or other Mindrift initiatives.

📝 Enhancement Note: This role offers growth primarily through skill enhancement and portfolio building within a cutting-edge field. While not a traditional corporate career ladder, the opportunity to work on AI projects and refine specialized design skills is a significant career asset for freelance professionals.

🌐 Work Environment

Office Type: Fully Remote. This role is performed entirely outside a traditional office setting.

Office Location(s): The role is specifically for freelancers located in Belgium, aligning with the European time zone and legal framework.

Workspace Context:

Independent Work Environment: You will be responsible for setting up and maintaining your own productive remote workspace.
Technology & Tools: Proficiency and access to industry-standard design software (primarily Figma) are essential. You will need reliable internet access for communication and file sharing.
Collaboration & Communication: Communication will primarily occur through digital channels (e.g., Slack, email, video conferencing) with project stakeholders and potentially AI interfaces.
Flexible Schedule: While project tasks are estimated to require 10-20 hours per week, the exact timing can often be managed flexibly to suit your personal schedule, provided deadlines are met.

Work Schedule:

Flexible part-time schedule, estimated at 10-20 hours per week during active project phases. The specific hours are to be determined in coordination with project needs and deadlines.

📝 Enhancement Note: The remote nature of this role emphasizes autonomy and self-discipline. The "Workspace Context" focuses on the tools and communication methods essential for effective remote collaboration within a distributed team structure. The flexibility in scheduling is a key benefit for freelance professionals.

📄 Application & Portfolio Review Process

Interview Process:

Initial Application Review: Screening of resumes and mandatory portfolio links for relevant experience and skills.
Portfolio Deep Dive: A thorough review of your portfolio, focusing on web design case studies, conversion-focused layouts, responsive design, and developer handoff examples.
Skills Assessment (Potential): You may be asked to complete a small design task or answer scenario-based questions to assess your Figma proficiency, problem-solving approach, and understanding of conversion principles.
Cultural Fit & Communication Check: An interview (likely via video call) to discuss your experience, work ethic, and English proficiency, ensuring alignment with the Tendem project's collaborative, remote, and AI-integrated environment.
Offer & Onboarding: For successful candidates, an offer for freelance engagement will be extended, followed by onboarding to the Mindrift platform and Tendem project.

Portfolio Review Tips:

Curate for Impact: Select your strongest web design projects that best demonstrate expertise in marketing pages, landing experiences, and conversion optimization.
Tell a Story: For each case study, clearly outline the initial brief or problem, your design process and solutions, and the measurable outcomes or impact.
Highlight Figma Proficiency: Showcase your ability to use Figma's advanced features like auto-layout, components, and design systems.
Demonstrate Handoff Skills: Include examples that illustrate your process for preparing assets and specifications for developers or no-code platforms.
Emphasize Responsiveness: Clearly show how your designs adapt across different devices and screen sizes.
Ensure Clarity and Polish: Your portfolio itself should be a testament to your design skills, so ensure it is well-organized, visually appealing, and error-free.

Challenge Preparation:

Figma Mastery: Be prepared to discuss your Figma workflow, auto-layout strategies, and component management in detail.
Conversion Principles: Familiarize yourself with key elements of high-converting landing pages (e.g., clear CTAs, compelling copy hierarchy, trust signals).
Developer Handoff Best Practices: Understand what developers and no-code builders need to efficiently implement designs.
Brand Consistency: Think about how you maintain a cohesive brand identity across diverse digital assets.
English Communication: Be ready to articulate your thoughts clearly and concisely in English, as this is a mandatory requirement.

📝 Enhancement Note: The application process heavily relies on the portfolio. Candidates must ensure their portfolio directly addresses the core requirements of conversion-driven design, responsive layouts, and developer readiness. The interview will likely focus on practical skills and communication ability.

🛠 Tools & Technology Stack

Primary Tools:

Figma: This is the core design tool. Deep proficiency is required for creating scalable, responsive web layouts, auto-layout components, and comprehensive design systems.
Adobe Creative Suite (Optional but beneficial): Photoshop, Illustrator for asset preparation or supplementary design tasks.

Analytics & Reporting:

Understanding of Analytics Principles: While not directly responsible for implementing analytics, an understanding of how design impacts key metrics (e.g., conversion rates, bounce rates) is beneficial.
Web Analytics Tools (Familiarity): Awareness of tools like Google Analytics or similar platforms used to track website performance.

CRM & Automation:

No-Code Platforms: Familiarity with platforms like Webflow or Framer is highly desirable for understanding implementation capabilities and preparing assets for them.
Project Management Tools (Likely): Expect to use tools like Asana, Trello, or Jira for task management and project updates within Mindrift or the Tendem project.

📝 Enhancement Note: Figma is the non-negotiable tool for this role. The mention of "no-code platforms" indicates a practical, implementation-focused approach to design, where the designer needs to consider how their work will be built efficiently. Familiarity with analytics principles is important for designing with conversion in mind.

👥 Team Culture & Values

Operations Values:

Excellence in Execution: A commitment to delivering high-quality, polished, and production-ready design assets.
User-Centricity: Designing with the end-user experience and conversion goals at the forefront.
Efficiency & Speed: The ability to work efficiently and deliver assets quickly, especially given the freelance and project-based nature of the work.
Adaptability: Willingness to work within a hybrid AI + human system and adapt to evolving project requirements.
Professionalism: Maintaining clear communication, meeting deadlines, and exhibiting a self-directed work ethic.

Collaboration Style:

Remote & Asynchronous: Expect a collaboration style that relies heavily on digital communication tools and clear documentation, accommodating different time zones and work schedules.
Task-Oriented: Focus on achieving project milestones and delivering specific design outputs.
Feedback Integration: Openness to receiving and acting upon feedback from project leads and potentially AI system outputs.
Proactive Communication: A style that encourages clear, concise updates and proactive problem-solving regarding design challenges.

📝 Enhancement Note: The values emphasize practical application, efficiency, and adaptability, which are crucial for freelance and remote roles, particularly those involving AI collaboration. The collaboration style is geared towards a distributed, digital-first environment.

⚡ Challenges & Growth Opportunities

Challenges:

Bridging AI and Human Design: Effectively translating the output or requirements of AI agents and human briefs into cohesive, high-quality web designs.
Maintaining Visual Consistency: Ensuring absolute brand consistency across web, PDFs, and social media assets can be demanding.
Meeting Tight Deadlines: The project-based nature and potential for quick turnaround times require efficient workflow management.
Remote Self-Management: Staying motivated, organized, and productive without direct in-person supervision.
Translating Technical Concepts Visually: Designing for a project involving specialized data scraping and AI workflows may require understanding abstract concepts and representing them visually.

Learning & Development Opportunities:

Specialized AI Project Experience: Gain hands-on experience contributing to innovative AI and data scraping projects.
Conversion Rate Optimization (CRO) Design: Further develop skills in designing for maximum conversion through practical application.
Advanced Figma Techniques: Deepen expertise in Figma's capabilities for design systems, auto-layout, and collaborative workflows.
Cross-Platform Design Translation: Enhance ability to create consistent visuals across web, social, and print/PDF formats.
Understanding of No-Code Implementation: Develop a practical understanding of how designs are built using no-code tools, improving handoff efficiency.

📝 Enhancement Note: The challenges are tied to the unique aspects of the role and the company's operational model (AI + human). The growth opportunities are focused on skill enhancement and valuable project experience relevant to the current tech landscape.

💡 Interview Preparation

Strategy Questions:

"Describe your process for taking a textual brief or rough draft and turning it into a high-converting landing page. Walk me through a specific example from your portfolio."
"How do you ensure visual consistency across a website, social media graphics, and PDF documents? What steps do you take before handing off designs for development?"
"Imagine you need to design a web page for a complex data scraping workflow. How would you approach understanding the core message and translating it into a clear, user-friendly design?"
"Tell me about a time you had to adapt your design based on feedback from developers or a no-code platform's limitations." Company & Culture Questions:
"What interests you about working on AI projects like Tendem? Have you worked in environments that integrate AI with human tasks before?"
"How do you manage your time and stay productive as a remote, freelance designer? What tools or strategies do you use for self-management?"
"How do you approach collaboration with remote team members and ensure clear communication, especially when working with AI agents?"
"What are your expectations regarding workload and communication frequency for a part-time freelance role?" Portfolio Presentation Strategy:
Select Relevant Projects: Prioritize case studies that showcase marketing pages, landing pages, conversion optimization, and responsive design.
Structure Your Narrative: For each project, clearly articulate the problem, your design process, your specific contributions, the tools used (especially Figma), and the outcome or impact.
Highlight Handoff: Explicitly show how you prepare files for developers, including asset organization, spacing specifications, and component breakdowns.
Demonstrate Figma Expertise: Be ready to talk about your use of auto-layout, components, and design systems within Figma.
Quantify Impact: If possible, include metrics related to conversion rates, user engagement, or efficiency gains achieved through your designs.
Practice English Delivery: Rehearse your presentation to ensure clear, confident communication in English.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, understanding of conversion principles, proficiency in Figma, and the ability to work effectively in a remote, AI-integrated environment. The portfolio is key, so candidates must be able to articulate their work thoroughly.

📌 Application Steps

To apply for this freelance Web Designer position:

Submit your resume and a mandatory link to your online portfolio through the Workable application portal.
Portfolio Customization: Ensure your portfolio prominently features web design examples, particularly marketing pages, landing pages, and case studies demonstrating conversion-driven design and responsive implementation.
Resume Optimization: Tailor your resume to highlight experience with Figma, UI/web design, conversion optimization, and developer handoff. Clearly state your English proficiency level (e.g., B2+).
Prepare for Portfolio Review: Be ready to walk through your portfolio projects, explaining your design process, tool usage (especially Figma), and the impact of your work.
Research Mindrift: Familiarize yourself with Mindrift's mission and the Tendem project (https://tendem.ai/) to understand the context of your potential contribution.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Freelance Web Designer